How To Use LINKEDIN For Beginners (Business & Personal) | Scott D Clary | Skillshare
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How To Use LINKEDIN For Beginners (Business & Personal)

teacher avatar Scott D Clary, Teaching sales, marketing & startups

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      1:32

    • 2.

      Introduction to LinkedIn

      4:39

    • 3.

      Using LinkedIn for Business Use

      6:44

    • 4.

      Using LinkedIn in for Personal Use

      5:55

    • 5.

      LinkedIn Content Best Practices

      22:00

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About This Class

Requirements

  • Desire to use LinkedIn and social media to promote your business

Description

Effective LinkedIn marketing to get you more traffic, followers, likes, shares, sales and conversions so you can grow your business.

LinkedIn is one of the most powerful social media markets for job seekers and recruiters. LinkedIn has over 700 million members.

Over 20 million jobs are posted on LinkedIn. More than 30 million companies are on LinkedIn in some form or other. LinkedIn is a platform that should be leveraged by anyone who is actively or passively looking for a job. In today’s job market, careers are always shifting due to our ever-changing global environment to be ahead of the competition.

Leveraging LinkedIn is smart for businesses, trying to sell products, or job-seekers looking for employers. LinkedIn gives you access to the latest industry trends, allows you to market your brand globally, grow your professional network and to connect with decision makers and executives in any industry, globally.

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WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE

Whether you're just getting started on LinkedIn, or you’ve been on LinkedIn for a few years and haven’t found how to effectively use the platform this course will be for you. By the end of this course you will learn the exact steps to set up (or upgrade) your LinkedIn profile that will get you more leads, clients or job offers.

You’ll be able to create compelling LinkedIn headlines, summaries, and learn what kind of images you should use for your cover photos and profile pictures.

You’ll be set to create content, connect with peers, network and drive leads and grow your following.

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WHO THIS COURSE IS FOR

If you’re just getting started on LinkedIn and need to learn how to build out a personal or business profile. Or if almost no one is clicking on things you post, or you have no idea how to get the most out of LinkedIn to promote your business, this course is for you. This course is also for long-time LinkedIn users who want to take their LinkedIn marketing to a new level.

After taking the course, you should be comfortable using LinkedIn to promote your business, and be able to grow your LinkedIn following and effectively promote your business on LinkedIn.

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HOW THE COURSE IS STRUCTURED

The course first gives you solid LinkedIn marketing fundamentals. After that, the course discusses various LinkedIn platform & marketing strategies.

  • Introduction to LinkedIn

  • Using LinkedIn for Business Use

  • Using LinkedIn for Personal Use

  • Advanced Discussion: Content Best Practices

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CLASS PROJECT

  • Register for LinkedIn & download and install the LinkedIn app for your Android or iOS device.

  • Think about a good username that reflects you or your brand.

  • Write a compelling profile description, and fill out your profile.

  • Upload a cover photo and profile photo.

  • Share the link to your LinkedIn account to get positive feedback from the community.

Goal: Get yourself setup on LinkedIn and learn how the platform works and the best way to interact with other users. Start getting followers by creating content & engaging with others.

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YOUR TEACHER - SCOTT D. CLARY

As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.

On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.

I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.

I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.

I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary

Meet Your Teacher

Teacher Profile Image

Scott D Clary

Teaching sales, marketing & startups

Teacher

Long story short, I'm the host of the Success Story Podcast (20m+ downloads), author of a weekly newsletter (with 310k subs and counting).

I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary

 

The Long Version:

As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training individuals on both the hard and soft skills required to excel in their career.

On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.

I'm fortunate to have over 100+ of my thoughts and insights on sales, mark... See full profile

Level: Beginner

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Transcripts

1. Introduction: Hey there, my name is Scott declared and welcome to my course on LinkedIn basics. I'm a career long sales and marketing executive and the host of this success story podcast. And I'm a founder of the sales and marketing publication ROI overload. Over my career, I've executed and built sales and marketing strategies from the ground up. My team have also trained hundreds of individuals on various sales and marketing tools and technologies in this class, the short class, roughly 15 minutes, but it breaks down the basics of LinkedIn. It's broken down into three modules. The first module is an introduction to LinkedIn, how to use it best practices and what the platform is good for. It's a social media platform and as a tool for business to business sales and marketing. The second module speaks about how to use LinkedIn as a business. And a third module speaks about best practices for using LinkedIn for a personal social media platform. This is a class for beginners. There is no tools or technology required. I just suggest that you sign up for a LinkedIn accounts. You can follow along and build your profile from scratch. The value in this class is that it will walk you through step-by-step from the ground up how to start a LinkedIn profile for business or for personal, as well as speak to some of the best practices on how to optimize your profile and use the platform. This is hyper targeted for beginners so that you can understand how to use it without getting into a complex or confusing topics. Right now, this is focused on getting you started by the end of this course. What you're going to have to do is you're going to have to create a personal profile or a business profile from scratch and start to use the LinkedIn platform. I hope you enjoy the course. Let's get right into it. 2. Introduction to LinkedIn: Okay, so let's get started with how to use personal profiles and groups in your marketing efforts. Once you sign up for linking and create a profile, you can start to build a network of contexts, but do remember to optimize your profile page. Let's look at an example. In our example, start they add a professional photo view. This is an opportunity to make a good impression. Use a high resolution image and never upload a cropped photo. Next, add a virtual. Don't think about a professional story that you want to tell your audience. You're not just a random image. Remember that anything that you put on your profile page can be a reflection of you or your brand. Next we have the About section. This is your introduction card. You can write a short summary of your professional that growth and abilities to get noticed by a potential business network. A site for uncles. We can increase engagement by writing articles in sharing our activities. This makes our profile interesting and people are always drawn the stories. You can share all this information at the article section here. The last two sections you can use to collaborate are the skills and endorsements and the recommendation section. This is a great way to exchange ideas and interact with your network while building your profile credibility. Another way you can build connections is they adding people from your network. Networking doesn't only mean reaching out to gold strangers, but you can start from people you already know and trust. Check out your mind Network tab for Cloud docs you may already know. Lastly, let's talk about groups. Social media, as we know it is changing. So instead of building huge public pages, more and more businesses are opting for niche closed communities. This is because is a place where a more meaningful content and discussions are given priority to create a successful group. Start by picking a topic that your audience scarce about. Then go to My Network tab, and then click the Groups tab on the left side. After that, click the Create a New Group button at the upper right side of the screen. Upload a cover photo in a group photo, then type in your group name, your group description, and your group rules. Finally, select the privacy type. Standard privacy type allows your group to appear in search results. While the unlisted type is a Group By Invitation Only, when it's all a set. Click the Create button. This is how the group page looks like on the adenines page, you have the group information on the left box with the month and year it was created, the number of pending posts and the member request, the option to manage a membership and an option to edit the group details. The center box is where you can start a group conversation exclusive for members only. On the left side, you'll see the number of members and an option to invite additional members, as well as the other group details. Now let's find a group to join. Let's use the search bar to find groups about digital marketing. Here are all the list of groups about marketing. You can see how detailed their group names are. Just below the group title. You'll see the number of members and the description of the group. Once you've decided to join a group, just click the requester Join button and wait for the group admin to accept your request. Don't forget to read the group rules so as not to be kicked out from the group. 3. Using LinkedIn for Business Use: All right guys, So let's get started with actually using LinkedIn for business. Let's start first by creating a simple company page. Click the work tab at the upper right corner of your screen. Then scroll down to the option that says Create a company page. One stat selected, you will be redirected to the page type option. So select the page type that you want to create. For this example, let's use small business. Once selected, we are now ready to input our page information. Type the company name. You'll notice that it automatically fills in the LinkedIn public URL. Next, type your website URL if you have one, remember that having a website helps you establish credibility as a business. The next section is our company details. Select the appropriate industry for your business. Next, the company size, and then the company type. The last section is the logo, NDA company tagline field. Adding a company logo optimizes our LinkedIn page. According to recent Lincoln data, companies with logos get six times more traffic on their page. So don't forget to add your logo. Once that's all set, tick the verification box and then click Create page. This is how the admin page looks like. Let's explore the menus. The first menu plus four tabs. We have the page contents, suggestions. We also have the analytics and the Activity tab. On the right side you will see the Admin tools where we can see the page admin options. This is where we can add people to manage our page. Next we have the public URL where we can change our LinkedIn handle. Next, we can post a job as a page and create showcase page. We also have the option to deactivate our company page at the last part. The next section are reminders of what we need to accomplish for our page to be optimized. Remember that completed pages get 30 percent more traffic. So we still need to complete our location. And we also need to do our first post to increase engagement to our page. And the last one is we need to participate topics by adding hashtags to our post. The next section is the overview of our company page. We have the cover photo, our logo, our company name, our tagline, and the link to our website. The next section is the analytics where we can see our visitors from trending articles that we have created. We have the followers were post impressions, costume, button clicks. And then the middle section is where we can start boasting by uploading an image, a video, or a document. After that is the update section where we can see our Activities. And then under right, we have the community hashtags and also the feature groups. So groups are like meeting rooms or forums where people with similar interests can discuss topics they want to share or learned. Participating in groups allows you to showcase your expertise and grow your relationship with like-minded people. Now let's see how our page looks like from a member view. Click the button that says view as a member at the upper right corner of your screen. And here is how it looks like. So there are five dabs on the left and the center box has our page overview. Now that we have our company page, we are now ready to engage and make connections. The first step you can do is to invite your employees to follow your company speech. You can do this by sharing your personalized LinkedIn URL. Again, just go to Admin Tools, then click public URL. You can simply copy this in sharing this to your employees. The next step is to post content. You can start by sharing news articles about your company or anything related to your industry. Let's do an example. I'll be posting this article about 12 digital marketing trends and innovations for 2020. Just copy the link and click Start post. Paste the link. Replace it with a meaningful description. For example, checkout. Then don't forget to include your hashtags. Then clicked post. Next. Let's post a video. You can choose a video from your company's website, or you can choose a video content related to your industry. Remember, Lincoln members spent three times more time watching videos compared to a static content. For example, I wanted to share this video. Just click again, start post, paste the link, and then add a meaningful description. For example, this 2020. And don't forget to include your hashtags. Then click Post. Let's explore what other contents we can share on our page. I visited a page similar to my industry. We can check and dance about our worker and promotion, our company and employee activities. Remember to limit your post to once every week. You can increase this once you gain more followers. 4. Using LinkedIn in for Personal Use: Okay guys, So let's get started with this LinkedIn overview. So LinkedIn is a professional networking site for people who want to make business connections, share their work experiences in also find jobs. So Lincoln is free, but they have a subscription version called LinkedIn premium that offers additional features like online classes, seminars, and insights, where you can see who is searching or viewing your profile. All right, so now let's have a quick tour of LinkedIn. At the upper right side of your screen, you'll see the search bar. This is where you can search for people, jobs, companies, and so on to find network to connect with. Besides the search bar is the Home tab, which is basically the LinkedIn newsfeed equivalent of Facebook. This is where you can see posts from other LinkedIn users. And on the left hand side panel, you will see a glimpse of your profile. It has your logo, your profound name, and a short description. You also have the number of connections. Who's viewed your profile, your save items. And the next section is about your recent searches, your groups, your events, and your followed hashtags. So you can minimize it just by clicking the arrow here. So you have the option to also start a post by sharing an image, a video, or sharing a document. You can also write an article. This is the equivalent of writing a blog. The next step is the My Network tab. This is where you'll find existing people in your network. The first section is for any open invitation that you may have, followed by the section from people who you have mutual connections. We also have the trending pages of rents that you can follow. And the hashtags are keywords that you can follow. At the bottom part, you'll see more suggestions for you. So this are the people or groups that you can connect to it. Let's talk about the next step, which is the Jobs tab. So you can track your jobs and write your career interests here at the top part. And if you're looking for talents or if you are a head hunter, you can post a job just by clicking this button, post a job and you will be redirected to the job posting page. If you're interested to search for jobs, just type in the keyword or a select from the suggested keywords here. That will show up. Select a location, and then hit the Search button. So you will be redirected to the job listing. The next section shows some job listing based on your profile. So these are the companies looking for talents that matches your qualifications or whatever specialization you have put on your profile. Now let's talk about the next step, which is the messaging tab. Here you can chat with people in your network. You can also send messages to people outside your network using email. So in male is one of the features that you can get when you subscribe to LinkedIn premium. The next step is the Notifications tab. This is where you'll see the activities of people in your network. Now let's check out the Profile tab. The Profile tab. Once you click the drop-down button, shows you your logo, your profile. You have your account settings here, and you also have your job boast day account here. So the view profile will redirect you to your profile page. This is where you can showcase your brand and personality. You can add information just like what you would write in a resume. So include your background, your skills, accomplishments, and so on. You also have the option to request a recommendation from your connections here at the additional information option. You can also add your profile in another language so that local businesses can connect with you. Now let's have a quick look at how the profile page looks like from a visitor's perspective. So you'll see your cover image here. You also have your logo, your name, your grade precision, your location, the number of your connections. The next section is your About page, your dashboard, and then your experience, the skills and endorsements that you'd like to show your potential recruiter. The last step is the work tab. Once you click the work tab, this is where you can see and explore other LinkedIn products such as learning groups, SlideShare, and other business services that LinkedIn offer. 5. LinkedIn Content Best Practices: All right, Now you have a really good understanding of LinkedIn. I want to take it a step further, and I want to give you some tools and some strategies for the content that you post on LinkedIn. Because out of all the things you're gonna be doing on LinkedIn, content is king. And if you have trouble with content or if you're missing the mark on content, you're gonna get discouraged very quickly because you're not going to see the engagement. You're not going to build a following. You're probably not going to have content that's going to resonate with potential audience or leads or whatnot. So it's important to get content at least as right as you can get it. Because always, you're always going to be trying new things. Always going to be trying different types of content, different messaging, targeting towards different audiences, with different audiences, whatever. But it's at least good to get some understanding of what content works on LinkedIn so that you're starting off on the right foot. So I'm going to walk through a section of a book that I wrote on LinkedIn. So I put this put together after I built my audience from 0 to about a 100 thousand followers in roughly a year. And I sort of catalogued all my lessons and my learnings. And I'll actually include this book. I'll include a link to the book in this actual course so that you can read through the whole thing. And I'm not going to go through the whole thing right now. But I do want to speak on one part of the book, which is speaking about the content on LinkedIn. Now, before I actually screen share and show you the book and read through some of the book, but also provides some commentary and some additional insights. Let's first start by understanding a content strategy that will work for LinkedIn, but a content strategy that will work for any audience on any social media platform. So if you're going to be creating content for an audience, what you first have to do is you have to understand who are you targeting. So are you going to be speaking to a professional audience? Are you going to be trying to get a job on LinkedIn? Are you going to be trying to sell a product or service? What do you want to be known for? What is the end goal of you posting on LinkedIn? And of course, there's gonna be some vanity metrics like likes and followers that are great to have, but you don't need a ton of likes and followers. A truly be impactful on LinkedIn. You have to know what your end goal is. So if your end goal is to sell a product or service, your content should be tailored to that. If your end goal is to be getting hired, you should have a content strategy that is tailored to that as well. At the end of the day, the best type of content is content that's useful for the people that you want to be targeting. So content, for example, if you want to be hired into software, roll a SaaS role in the tech company, or perhaps you want to be, are you trying to sell software may content that's answering the questions and providing insight and fact that the person who you're trying to communicate with would be asking already if you're trying to get hired, perhaps is more personal anecdotes and stories about career lessons that you've learned. So that a recruiter would see that and they'd understand a story about your life that would paint you in a positive way. Or if you're trying to sell something, perhaps you should be answering questions that a target buyer would be asking. Because if you are the one providing the information, if you are the one that's providing information that the person who is consuming your content wants to consume and wants to read and wants to learn from. That's when they're going to build a level of trust with you. So that when you try and get a job, when you try and sell a product, they've already consumed your content, your content, even putting it out there purposefully with a goal in mind of communicating with that person. And the thing that you're trying to get out of that person will be much easier because you've already been building that connection with them. So keep that in mind in any content strategy across any social media platform. So let's get right into it, section three of this book, how to, how to use content marketing on LinkedIn. So let's talk about, and I sort of mentioned this briefly, but since LinkedIn is your large fashion that work in the world, it only makes sense to create and post content, building your brand, evangelize your product, build a community or an audience. Let's scroll down a bit. Each post you make on LinkedIn should be focused on top of, you know, well, at the end of the day there's an infinite number of things you can speak about, but the things that will resonate best or things that you're passionate about. So it could be, I just mentioned this, your career focus, industry expertise, passion, or side hustle, but just speak about something that you care about and make sure that it comes from a place of authenticity. So general, general rule of thumb is that 90 to ninety-five percent of your content should be helpful. Means this means you're not selling something, right? You're providing guidance, advice, answering questions. You're not selling 90 to ninety-five percent of the time. So keep that in mind because a lot of people miss a mark on this and they're always selling their product, always, always selling their product. That's not what we want to achieve here. And then you're offering insight advice, knowledge on something you know about. Do not repeatedly post content that is selling your product or service. This will turn people off. Now let's talk about formatting the post specifically for LinkedIn. So now that you've found your voice, Let's talk about formatting your posts to start the first line. So this line right here, an example taken from Justin Welsh. Look around at everyone building an audience on LinkedIn, forming personal brands and creating products, ask yourself dot dot, dot. So the first line of a LinkedIn is just as important as a title on a blog, right? So when a reader is scrolling through LinkedIn, they're going to see this post and you see these first three lines. This is what you have. This as the opportunity have to capture the audience's attention. So if you use this properly, you're going to capture the audience's attention. They're going to want to, for example, click See More. So when you attach a video or immature post, you'll see a see more prompt after three lines. Oh sorry, this is talking about, I think this one. Okay. So when you ok, so when a reader scrolling and it's just a text post, you see the first five lines before they see a see more prompt. When you click that seem more button, then the rest of the post shows up. So you capture them with this hook at the top. So you have five lines for that. And then you click See More, and then you see the rest of the post. And what this accomplishes is it hooks them in. Now the reading the post, you've stopped them from scrolling, which is the hardest thing to do on social media. So people are scrolling, scrolling, scrolling, scrolling on any social platform on LinkedIn, they get hooked, they stop scrolling. So that should always be the goal of a social media post. Then after they stop scrolling, then there's you're leaving them hanging. Justin does as well with a dot, dot, dot, and then you click See More and then the full post opens up. Now they'll probably be committed to reading the full post, which makes them more likely to like it, to comment, to engage, to share, whatever. But you're just trying to stop them at the pattern disruption and you're stopping them from scrolling, you're hooking them in with a great first-line and then you're completing it with, of course, a strong post after they click See More. So they want to give positive feedback, comment and share their opinion or like it. So this is just a best practice for formatting. As you can see, what I just flipped over to previous, this is what I was speaking about when I said the formatting for the video gives you three lines so that you see the first line and then you see the start of a list. So eight things that are much harder without a strong online brand, you see a start of a list here. You could even make it so that you only have one line. You press Enter twice and then they have to See More to see the whole list. But what Justin's doing here and the reason actually why I'm using just in Welsh and I use a couple notable LinkedIn influencer examples because these are people that I learned from when I was building out my audience. And they do a very good job. So I've learned things from a variety of people and, you know, pay respectful respect to do so. And he started to list. It makes you want to read more or you can just watch the video, but you kinda wanna see that list, right? You want to see and you want to read it easily. And then you can see once you click read more, this is the full blown out version of the original post that we just saw over here. Once you click, Read More, see more, excuse me. You see the whole post. Now you're emotionally invested. And by the way, as I'm going through this, I'm sorry, that's some of the formatting is a little bit funky with the words and tax. I'm not sure why that happened, but you'll get the gist of it as we go through. Okay, So that's more of the formatting for the first few lines of post trial uses as much as possible, it will increase your engagement. Um, another, another tool or, or another lesson that I learned. There's a media agency called bath. They shared 50 starting lines that you can use to write and engaging LinkedIn post. So as you can see, these are headlines, these are things that draw people in. So there's 50 and I'm not gonna go through all them, but you see them all right here. Just remember, you've really want to get the reader curious. You want to, you want to stop them from scrolling and bring them right in. Now, I want to show an example of what not to do and, you know, apologies the atom. But I saw this post and it's an, it's an example of how not to write on LinkedIn. Unfortunately, this is how we're used to writing. This is how most people are used to writing. And it is assuming that people want to read what we have to say. It's assuming that this is a format that people actually care about and want to read these blocks of chunky paragraph text. This turns people off. Adam has great content. He has a ton of great stuff, but this particular post miss the mark in terms of not the content, but the style. And style is important because remember, salad important because there's so much, there's so much stuff on LinkedIn, so much stuff on any social media platform. You don't nail your style. It's gone like people ignore it. It's just like white noise, people just don't care. So you have to make sure that it's fun to read, fun to engage with, because if I don't know Adam, I don't want to read four paragraphs about what Adam thinks he told me he's not that important. Because I don't know him, right? So you want to not format posts like this, do not form outposts. Like you're writing an essay. What else? Yes. So when we do post and we format posts like this, we're assuming that people care about what we have to say. But remember we're not famous yet. So we're just trying to get people to notice us, get people to understand content so that hopefully one day they will care and not search out what we have to say, but we have to be smart about it and we have to understand how people like to consume content on social media. Now, let's look at this post right here. This is opposed from Justin wells that speaks about how you can structure your posts. If you've never seen a post like this, it looks a little bit silly. However, I'm going to, I'm going to challenge you on this. And the reason why I'm challenging is because this type of post, you see this type of pose that has a line and then a space and a line in space, line space, people seem to be, have negative feelings towards writing like this. But I'm telling you right now, anybody who has a good content creator, who was a good content or copywriter, who knows that they have to create content that is easy and fun for people to consume. Create content like this. It's easy to read. It's light, doesn't feel like I'm going to be tired or bored after I read it. It looks like a story that's attracted me to this piece of content. Most good content writers on LinkedIn or even if you're writing a short form blog. And this is a very popular way to right now. You don't have to put every sentence on its own line. But I do believe in breaking it up because it makes it fun to read. And it also allows people who perhaps aren't as strong at speaking English to easily read exactly what you're discussing or understand what you're talking about. Putting big chunks of text is not the best idea if you want to target people that are, perhaps, for example, have English as a second language. Try and make it as accommodating for everybody. And you'll notice that I just wanted to pull up a point here using these spaces in between different posts. So Mary Smith, who was very big and popular on Facebook, she does write first paragraph, but then she's using the spaces to highlight and put emphasis on certain points in her post. And then Matthew Kovach, who was also very prominent on Twitter. He does it as well. It's making and formatting the content in a way that people enjoy consuming it. This is very important. So structure your posts in a way that makes people want to consume them. Okay, some more posting rules. Okay, So good to know posting rules for LinkedIn, specifically text posts with no image, and these are also slightly based on the LinkedIn algorithm. So tax posters, no image or video always do best. Never post any external links in your content. Linkedin will see that as you try and take people off their platform, it will penalize organic reach. It won't get a lot of traffic. Pictures and videos will have okay reach but still not as good as pure text posts. Sharing somebody's post to your own profile will have a significantly reduced reach. Pdf uploads do very well. It's a new feature that LinkedIn's trying to adopt. Linkedin stories has moderate reach. But again, because it's a new feature, start using it because whenever there's a new feature release on any social media platform, the company will prioritize your organic reach for that new feature so that first off, people want to use it and it's adopted. But also so that the content is posted is reaching a wider group of your, of your audience. And what I mean by that is when you actually post something on a social media platform, say you have a 100 followers, that post is only going to be shown to maybe five to ten followers for a regular post. If, for example, we're going to use that same analogy for a link off site that posted only be shown to less than one follower. A follower, for example. But if I'm using a new feature, perhaps that post is shown to 40 or 50 of my 100 followers. So understand that organic reaches a big deal and it's something you can still take advantage of on LinkedIn. Hashtags are useful, but they don't dramatically increase your organic exposure. So I would say use like one to target a certain group. That would be, they would find your content useful. It's also okay to tag people in a post if it makes sense. If it's speaking about them, if it's freaking me out their company or something they've done or a quote from them, but do not tag 50 people in the post, in the comment is stupid, nobody likes it. You just looked desperate, so don't do that. There's much better ways to get rich on LinkedIn than just doing that. Now let's talk about some content ideas. So here's a few ideas for you to create content around so you can do a resource giveaway. So giving your audience a document, a book, a resource that will help them do their job better, disruptive very well on LinkedIn, carousels or image galleries. So these allow you to use long-form content that's visually appealing, takes advantage of the PDF upload, a carousel option in LinkedIn. The reason why this is good, of course it's carousels are new feature. So LinkedIn gives you a massive organic exposure with when you use these. But it also increases a second LinkedIn metric that LinkedIn users to gauge how successful your post is, which is dwell time. So what that means is LinkedIn has a variety of different measurements that they use to decide when they should show your post to more people. One of those is dwell time. Dwell time means the amount of time that somebody actually stares at your post. The more traditional ones are likes and comments and shares. But because those are sometimes gamified or spoofed or whatever, they've used dwell time as a metric that will allow them to see how long somebody stays and looks at your content. So when you have a PDF or a carousel that takes a while to scroll through, It's good because it increases your dwell time. And then when LinkedIn understands that the dwell time, so people are staying on your post longer. It will increase the organic reach and show that post and more people. Listicles. Some of these are corny, but they're an easy way to present good data points and they're an easy way to spur conversation. So listicles are fun as well, but you know, there don't use, don't create every post or don't use a listicle for every post. Viral videos, they can be overused. They definitely are overused. If you're going to post viral videos, make it make sense, make it relevant to who you are, what you're talking about, your industry. You know, don't just post. A dog, I don't know, jumping on a trampoline or whatever for, for posting sake, you can use viral videos if you of course sorts them inside them and what not, but just don't use things that are just you just post them just so you get likes and shares and you're not going to build a quality audience that way. And then lastly, stories, stories are probably some of the best post to post there, probably a little bit harder to post because you have to be a decent writer and you have to think of actual story that's happened to you. But telling a story about something that you've solved for in your career, in your job and your life. There are emotional, they're engaging the real end. People love, people love when you humanize yourself. So if you tell a story and that story also solves a problem or teach us something that's just a benefit bonus. But tell a story so that they can understand a problem that you've solved for in your career. And it's probably a problem that they've tried to figure out or trying to figure out as well. So stories are very good as, as content, but it does take a little bit more work. And then lastly, just publishing your content. So if you're publishing your content, just try and have some sort of cadence. So if you're going to be publishing a lot of content and you want to take Lincoln seriously, I'll tell you what I do. So every Sunday I block around two hours Sunday night and create all my content for the week. This allows me to make sure that every single week, opposed to minimum per day, I would not be able to do this if I just tried to think of a post during every single day, work happens, life happens, family happens, stuff happens. So if you're going to be publishing content, figure out your cadence. Are you going to publish once a week, twice a week, five times a week, start with once and then move on from there. But have a, have a process, have a system for creating content and publishing content and there's a lot of tools on it, even free tools that you can use to schedule content so that you can, you can create all the content on Sunday and you schedule it out Sunday night, and then it goes out throughout the week and you never have to even think about it until next Sunday comes around. So have a process or a system in place for creating and scheduling and posting and be religious about that because to truly be successful in any social platform, but also LinkedIn, you have to show up. You have to show up again and again again. You have to be consistent. If you're not consistent, I can teach you everything that you could ever want to know about LinkedIn, and it won't matter if you're not consistent. So consistency is the number one thing you have to keep mind and to be consistent, have systems and processes to support that. And lastly, pay attention to the content you post and see what resonates, see what doesn't the content. You're getting free impressions but treat it like if you've ever run ads, AB test, see what works, see what doesn't take what works, and go with that and then test against that. Always be testing and always be looking at the numbers and be looking at the time of day and be looking at the type of people that are interacting with your content and use that to improve your content. Use that to improve your LinkedIn strategy. This isn't a day one thing, but always be measuring so that you can consistently iterate and improve and where you end up in six months from now in terms of even your audience, you're following the brand you've built out. And your proficiency with creating content that works, that resonates, that people love and enjoy. You're going to be light years ahead as long as you measure improving you stay consistent. That's really all it takes. Plus, if you learn from other people that have done it right before, hopefully you can sort of fast track some of that success. Now I just want to give you some more post examples. These are all from Dave Gerhard. He's a, he's a marketer, he's a LinkedIn personality. And I've also learned a lot from him. So I want to show you some of his post and some of the different types of posts you can do. So tell a story, great example of him being personable, him telling something happened over in his life. Another posting tip from him, right? Like you speak. So don't speak in corporate jargon. Don't speak. I'm in acronyms, conflated terms, and nobody else knows. Just speak and write like you speak in real life, have a specific audience. So I mentioned this earlier at the beginning, but have an audience and know who you're creating content for. If you don't know who you're creating content for, then you're usually going to fall flat or you're going to be the jack of all trades master of none. And you're not gonna see the same successes if you hyper target a specific audience, industry are nice. And lastly, be human. Here's some great examples. He posts memes, he posts funny stuff that's happening in his life. Like just really real human, authentic, raw stuff. He doesn't just post all business. I mentioned before about 90 to 95 percent of your stuff shouldn't be selling. This is included in that 90 to 95 percent because of course, people want to buy or associated or connector, engage with somebody who is a thought leader or is teaching them something, but they also want to connect the people that are human. So just be more human in all of the content you put out. I would say that I wouldn't just put a nonstop memes because that kind of defeats the purpose. But humor is fine being you as fine. What is this one post, even if you're going back to the office, you should always have the option of doing the board meeting and shorts and t-shirts. Like he's just he just unauthentic guy who's putting stuff out top, that's top of his mind. And it resonates with people because it's a human connecting with another human. At the end of the day, whenever you're marketing anything or you're building on any platform, being human always wins. So the first part of this course was to build out profiles for yourself, for your business when you create the content, regardless of whether or not you're a person or business, be human, be authentic, help people, and then you'll always win social. Anyways, that's it for this course. I hope you enjoyed, as always pleases with feedback, it's very, very much appreciated. And if you have any questions about the course, reach out to me directly. I'll be happy to help. Have a great day. Bye now.