How to Make Short Videos of Your Art for Social Media: Reels, TikTok, Shorts, Pinterest and more. | Julie Erin Designs | Skillshare

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How to Make Short Videos of Your Art for Social Media: Reels, TikTok, Shorts, Pinterest and more.

teacher avatar Julie Erin Designs, Artist and Entrepreneur

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Intro

      1:18

    • 2.

      Project and Orientation

      1:04

    • 3.

      Filming the Videos

      2:52

    • 4.

      Editing the Videos

      5:34

    • 5.

      Posting the Videos

      7:51

    • 6.

      Final Thoughts and Tips

      2:28

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About This Class

Do you want to learn how to make short videos of your art for social media like Instagram Reels and Tiktok? Then this class is for you!

Join artist, Julie Ehrmantraut, as she teaches you how to make 2 quick and easy videos of your art and post them to several social media sites to expand your audience! 

And no - you won't have to dance, lip sync, or even talk. The videos you will create in this class are perfect for shy artist types who aren't quite comfortable showing their face on camera.

In this class, Julie guides you through the following steps:

  • Putting together your set.
  • Filming 2 short videos.
  • Editing the videos.
  • Posting your videos to a variety of social media platforms including Instagram Reels, TikTok, Pinterest, YouTube Shorts and Facebook.

This class is great for beginners, or already established artists who are looking to expand their marketing to include short video.

 Are you ready? Let’s get started.

Meet Your Teacher

Teacher Profile Image

Julie Erin Designs

Artist and Entrepreneur

Teacher

Hi, I'm Julie, an artist from Vancouver, Canada. I combine traditional and digital art techniques to create my unique designs which are inspired by animals, nature, and current trends.

I've been selling my art online through Print on Demand websites since 2014 and am passionate about teaching other artists to create passive income streams for themselves!

I create classes about selling your art online, as well as traditional and digital techniques. If this sounds interesting to you make sure to follow me so you'll be notified any time I publish a new class.

You can learn more about me on my website, julieerindesigns.com

CHECK OUT MY DIGITAL PRODUCTS

Also check out my Youtube channel where I share short tutorials and other fun art related videos!

... See full profile

Level: Beginner

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Transcripts

1. Intro: [MUSIC] Do you want to make short videos of your art for Instagram Reels and TikTok, but you're not sure how to get started? Then This class is for you. Hi, I'm Julie. I'm an artist, surface designer and entrepreneur from Vancouver, Canada. I'm also an online educator, teaching other artists about how they can sell their own art online through my blog and now here on Skillshare. I love making short videos of my art and coming up with fun and creative video ideas. I decided to create this class to show you some really simple ways that you can make short videos of your art. No, you won't have to lip-sync dance, show your face, or even talk. In this class, I'm going to take you through how to set up and film two simple videos of your art. Then I will show you how to edit your videos. I'll also show you all the different places where you can post your videos. Finally, I'll leave you with some more ideas and tips to help you on your way to creating more short videos from your art. All you're going to need for this class is a piece of your artwork, a few props if you have them, your phone, and some free apps, I'll show you more about that in the next lesson. Are you ready? Let's get started. 2. Project and Orientation: [MUSIC] During today's class, I'm going to be demonstrating how to film and edit these two short videos that you can replicate in your own home or workspace. For your class project, I'd love for you to share a link to the short video you created from this class. You can just post a link, or for bonus points, you could share a photo of your filming setup for us all to see. For today's project, we're just going to be using the built-in camera app on our phone. We're also going to be using a free video editing app called Inshot, which you can get from the App Store for both Android and iPhone. You will also need a piece of artwork that you want to film along with a blank piece of paper or canvas of the same size. Optionally, you can also gather some background texture or some props to make yourself more dynamic. If you've got all that ready to go, then now we can move on to the next lesson where we're going to be filming our videos. I'll see you there. 3. Filming the Videos: [MUSIC] First we need to make our set, and then I'm going to take you through filming two super simple videos of your artwork. For your set you can just have some background and add a couple of props like I'm doing here. I have this faux brick texture background, which is actually a wallpaper sheet. You could use a blanket or just a section of the floor or your desk, try to find a good spot to film that has really good lighting. In a window like I have here here really great if you can do that. Or you might need to move some lights around or move some other things around to get some really good lighting for your video. Just keep in mind that this video is going to be filmed in vertical format, so just think about that while you're setting it up. Make sure to have some space on the top and bottom of your artwork. To film both of these videos, I'm just going to be using the regular camera app on my phone. The reason I'm doing that is mainly because I want to be able to post to multiple platforms. Let's get started on the first demo. Just starting with the built-in camera app on my phone, I'm going to go over to video. I have it on a nine by 16 ratio. We're basically going to start with our phone right on top of the artwork, really close up, so it's blurry. Then I'm hitting record and just really slowly bringing it back up until it comes into focus. You might have to practice a couple of times just to it right. Then at the top you can twist your phone back and forth a little bit and then hit Record again to stop. That one's done for now, let's move on to the second video demo. This one's similar but a bit different. We're going to take that blank piece of paper that we have and just put it over top of the artwork. This time we're going to start filming from the top. I'm going to hit Record, and then I'm bringing the phone down quickly and then hit Record again to stop. Then I'm just going to slide that piece of paper out from underneath the phone and trying to keep the phone in the same position. Now I'm going to hit Record again and slowly, maybe not as slowly as last time, but slowly bring it back up to reveal the artwork and hit Record again to stop. Now you should have three different clips to work with. In the next lesson, we're going to edit those clips using the InShot app that I mentioned. Make sure to go ahead and download it now if you haven't, and I'll see you in the next lesson. [MUSIC] 4. Editing the Videos: [MUSIC] Now we're going to edit those video clips that we filmed in the previous lesson. We're going to use this InShot app that I mentioned, which is free. You can get it in the App Store for Android and Apple iPhone. I've added that first clip that we created into the app. I'm just hitting play just to make sure that it's the right clip. The first thing I'm going to do actually is go in to that little music icon and remove the audio. I'm clicking on this clip and then extract audio, and then click on the audio section and hit Delete. Now your clips should have no audio at all. In this app, you can also edit your video, like change the canvas size and crop it, or use filters. You can also adjust the amount of the filter, similar to Instagram, in that same way. Here you can also change the speed settings so you can make it like a time-lapse video. You can see here now I've made the clip around 10 seconds. If your clip is a bit long, you might want to just shorten it so it's between 10- 15 seconds long. Now we'll just watch our video again and see how it looks at that speed. I might just slow it down a little bit and make it closer to 10 seconds actually. Now we're going to hit Save on the top right and use these settings. Turn at 30 frames per second. Now you got to watch this ad, which I know it's annoying, but it's a free app and they don't put any watermark on your video. This is how they get paid. You can just ignore it and then hit the little X on the top to get rid of it. You just see a little checkmark where it says it's saved to your gallery. In your images gallery on your phone, there should just be an InShot folder. Then you'll see your video there. Now we can just watch our edited video. This is our final video and I think it's pretty good. I'm happy with that. Now let's move on to the second video and we've got two clips this time. We're going to go back into our InShot app and we're going to hit Video, create new video and hit New. Then make sure you select the two clips that we need in the order that we want them, so from the first video to the second video. We're just going to hit play and see how it looks just without any editing. It looks pretty good actually. It came together just as it is, to be honest. But we're still going to tweak it a little bit. We're going to get rid of the audio like we did in our first video. I always try to do that first just so I don't forget. If you don't do that, you can have just some really weird audio. Especially if you speed it off, it's going to found really funny. We're going to add music in the app anyway. Getting rid of that audio is the first thing I'm doing. Here I'm just going to add a filter and [inaudible] it up a little bit. Pick a filter. We're just going to pick this bright one here, just brightens it up a little bit. Then if we click on this little double check mark that's going to apply to all the clips so they all look the same. Now you can see both clips have it applied. We'll just watch the video through again. Now I don't know if you can see but there's this tiny little slash thingy in-between the two clips. I'll bring it closer here so you can see that little white slash button thing. We're going to click on that and then it's going to give you this transition menu. All the basic ones you can add for free. Otherwise you have to upgrade to the paid version of the app. Let's just look through some of the transitions. There's a bunch of fun ones I like to use for my videos swiping left and right. Or there's some more like blendy ones. Actually l like that one quite a lot. I think that's the one I'm going to use for this video. I found that transition now, let's just watch it through again. That's looking pretty good. I think I'm happy with it. Now I'm ready to save it again, hit Save use the same settings there. We just have to watch that advertisement again and hit the little X next to it. Then you should see it saved that little green checkmark again. You can just find it in the same place in that InShot folder in your gallery. Let's just watch our final video again. It looks pretty good. I think it's awesome actually. I'm really happy with it. I hope yours looks the same. Here's the final video again, and I think we're ready to upload our video to some different social media channels. I'm going to show you those in the next lesson. We'll see you there. 5. Posting the Videos: Now we're going to upload those videos we made to some different social media platforms. Now I'm not telling you to post to all of these, just the one or two that you're already using would work just fine. I just wanted to show you all the options. I'm going to start with Instagram Reels and that one's probably the most popular. We're going to get started by hitting that little plus sign and posting a real. To upload your video, you're going to click on that little plus sign in the bottom left and then just select your video. We'll just watch it through to make sure it's the correct video. Then you're going to hit ''Add''. Now from here we're going to click on that little music icon and we're going to add some music to our video. You always want to make sure to add some music to your video. Hit ''Done'' to add your music. Now you can click this preview button and just watch it through one more time with the sound. [MUSIC] There's some other options up here on the top. You can add filters. There's all kinds of filters you can add. I'm not going to use one for this video. You can also add text to your video. Now I'm going to hit ''Next'' and here's where we upload our video. I'm going to click on "Cover." This is where you can select the cover image. You can select it either from the video itself or you can add from your gallery as well. Select that and hit ''Done.'' Now here you can write whatever caption, add a location and crop profile image is good because then you can adjust it for how it's going to show up on your Instagram feed. You can play around with that and then just hit ''Share'' or ''Save Draft'' depending on what you want to do next. The next one I'm going to show you is TikTok. You're going to go into the TikTok app there. From your main feed, you're going to click on this little plus button. This time you're going to upload from the bottom right. Just click on that and select your video. Hit ''Next'' and just preview the video once again to make sure it's the right clip. You can see some filters and other options here on the right, but we're going to click on ''Add'' sound. Here's where you can add your music. You can either add some favorites that you've saved from other people's videos or just use the recommended one. You can select your sound and also adjust the audio. Just turn off the original audio in case you didn't remove it and watch your video through one more time and hit ''Next.'' Now here you can select your cover just like we did on Instagram. Just select part of your video and you can also add text. If you wanted some descriptive title to show up on your main feed on TikTok, you can do that here. Here you can add a short description and a few hashtags. I usually just add 2-4 hashtags on TikTok. There's some other settings here. I usually just leave them as they are. Here you can either save it to draft or post your video. Now we'll move on to the next one, which is Pinterest. If you have a Pinterest account, I definitely recommend uploading to Pinterest. Go into the app. From the Pinterest app, we're going to also click on that little plus button just the same as the others and click on ''Idea Pin''. An idea pin it's pretty much just the same as a real or a TikTok video. Click on the bottom left to upload and select your video just like we did. You can also add multiple videos if you want. On the bottom you can add a few options, text, stickers. I don't really use that too match on here. I'm not going to add music this time, so just hit ''Next''. You can edit the cover just like we did in the other apps. Now you can add a title here, just something short and descriptive. Then you can add notes where I like to actually add my website, just a little link there. Pick the board that I'm going to pin it to, which is going to be my mandalas for it here. Now here I'm going to tag related topics. This is where you can add tags so that Pinterest knows what your post is about. I'm going to add a few of those and hit ''Done.'' There's some other options here, I just usually leave it how it is and now it's ready to publish. I'm going to go ahead and publish this. It's done. Now you'll see it on your Pinterest homepage under your idea pins. There it is. Now we'll move on to the next one, which is YouTube shorts. On your phone, you got to go into the YouTube app. You can actually upload shorts from the desktop right now. You're going to hit that plus button and click on ''Create a Short''. Starting to look really familiar. You're going to add from the bottom left. Do your clip and watch it through and hit ''Add''. Now I'm just going to hit that checkmark to add the clip. Here again, we want to add music. Now you can only add 15 seconds of music on YouTube shorts right now. My video is under 15 seconds, so that's not going to matter right now, but just something to keep in mind. Now we're watching it through again with the sound just to see how that looks and hit ''Next.'' Now here again, you can add your title, but that's actually all you can do here. I'm going to add a pretty descriptive title and then this is really important. You've got to add a hashtag, shorts. In order for YouTube to recognize it as a short, you've got to put that either there or in the description which you can update later once you're on your desktop. Go ahead and hit ''Upload Short'' and that'll upload it to your YouTube channel. Now if you're familiar with YouTube at all, you can actually go into your backend under manage videos. That's where you can actually edit your short. You can actually edit the description there, go in and actually edit your title, add a description, add a custom thumbnail. You could also add tags and everything else that you normally do in your YouTube channel. Now we're going to move on to our final social media platform, which is Facebook. Now, I don't spend a ton of time uploading to Facebook anymore. I just have a page for my art which I post to occasionally. These short videos I just posted as a regular post to my feed. They do have reels on Facebook, but I just like to post it as a regular post instead, I just feel like more of my followers are going to see it rather than if it shows up as a real. So I'm just uploading it the same way. There are a few filters and text you can add in the Facebook app. But otherwise, I just posted like that without any hashtags or anything and that seems to work well enough for me. I hope this lesson was helpful for you. Make sure to stick around for the next lesson where I'm going to leave you with some final thoughts. We'll see you there. 6. Final Thoughts and Tips: [MUSIC] Well, you've almost made it to the end of this class, but before we go, I wanted to just leave you with a few final tips, and some ideas to help you along your way to creating more short videos of your art. My first tip is to make it as easy on yourself as possible. You can get something like this phone arm, I have attached to my desk. I just got it from Amazon. You can easily set it up, or just keep it there. That way you can just quickly film, or setup time lapses of whatever you're working on. When you are filming, make sure to think about your lighting, and you're set. If your hands are showing, make sure to do your nails, or at least make your hands look presentable. I often forget this step, and have chipped nail polish, and other stuff that doesn't look great. [LAUGHTER] Also, just use what you have available. You can just gather some background textures from around your house. Use some of your art supplies, use some plants, just use what you have in your space. I also recommend creating in batches. If you've already set up your set like we did today, you can film multiple videos using the same set. You should also watch other people's reels, and gather inspiration for your own videos. You could also consider putting an art spin on a trending video. In this class, I took you through creating two short videos of your art, and then posting them to a variety of social media platforms. I hope I've made creating, and posting short videos of your art a little less intimidating, and I hope I've filled you with confidence, and creative ideas to continue on your journey with a video. Make sure to post a link to the video you created today in the project section. You could also include a screenshot from your video, or just a still image of your filming setup. You can follow me here on Skillshare so you'll get notified every time I post a new class. I also invite you to join me over on Instagram @Julieerindesigns, or on any of the other social media platforms I showed you today. You can also find out more about me on my website, Julieerindesigns.com, where you can find lots of info about selling through social media, to sell your art online, and much more. Thank you so much for taking this class with me today. I hope you have a great rest of your day. Cheers.