Transcripts
1. Welcome To The Class!: Video ideas...
You wake up and go on youtube and you find all those talented YouTubers
who are coming up with all those creative ideas that are going
viral all the time. My name is Gamica.
I have been a youtuber for 8 years. I made over 500 videos on
youtube and I struggled a lot. I struggled a lot coming
up with new video ideas. I struggled a lot making
a video after video and seeing them all
getting barely any views. If you're struggling like I used to, coming up with video ideas, figuring out how to choose the right idea
that can go viral. then This course is made and designed specifically for you. I wish I had this course
when I was younger. After this course, you'll be
able to come up with tons of youtube video ideas in
whichever niche you are in. And you will be able
to tell which one of those ideas has the potential of going viral.
2. Random Inspiration : This is my personal
favorite method and one of the methodsthat I
think is really underrated, the method is called
random inspiration. The secret to brain storming
video ideas is keywords, which is something we
are going to be talking about a lot in the
next few lessons, you need as many keywords
as possible, then try to figure a way
to apply them in your style of, content no matter
how stupid the idea may look, writing as many
keywords as you can see. Let's say I was an
extreme challenges type of channel like Mrbeast
for example, I will take a look
around and maybe mouse. nothing comes up
to mind, maybe lights maybe I made the
world's largest light you know, I can see a bed. Maybe I made the
world's biggest bed, but it isn't intriguing enough, the video is going
to be quite boring. that's gonna be a Tiktok,
not a YouTube video. Maybe a closet Maybe I spent 24 hours
locked in a closet But not intriguing enough. Maybe a camera, I became a professional
photographer in 24 hours. This actually has a
really good market. Yeah, it won't do as
good as the batman one, but it still has
great potential. This is the method. You look around you, you
write down the objects you see. You try and come up with video
ideas using those keywords. And in the next few lessons, I will help you finding more keywords using
other methods. But it will all circle back
to you having keywords like apple or something and implementing it into
your style of content, And now it's your turn. Look around you, state
the name of the object. You are looking at,
state your niche, try and come up with an
idea for it in your niche. For example, Try and take this test three times. And post the 3 ideas you come up with in the discussions area
with the same arrangement. Here is a quick example from my previous course on how
to grow a gaming channel. Look for inspiration. Oh, a hat, maybe I can make a video fortnite,
but I'm wearing a hat. Not interesting
enough. Some mint. Maybe I can combine
it with a coke and make a video
titled too long too complicated maybe I can make a video titled Yes, that seems kinda Interesting, It isn't the best
idea, but it's a start
3. Seeking Youtube Trends: a trend. a trend is basically a special event
that happens inside or outside your niche that people are heavily interested in, that you can implement into a new video idea that has the
potential of going viral. quick examples, a trend
for the technology niche is the new iPhone release, a trend for the music niche is a new eminem album, a trend
for the entertainment niche. Is something like Squid
games show, a trend for the movies and film niche
is a new Spider-Man movie. Trends are a really great way to grow on YouTube and a really great way to come up with
multiple video ideas that can easily go
viral effortlessly. If you are a reaction channel you can just react to the new music video
posted by a big YouTuber, it's that simple, and
you can easily get tons of traction for
the same effort you always do , but with that
huge amount of potential views and
virality for video ideas centered
around the new trends. There are three issues that
you are likely to run into. Those three issues are the three main points
of this lesson. let's say you are a
gaming channel and you saw a music video trending
everywhere, every youtuber is making
a video about it. So you decided to
film your own video, reacting to that music video, that will be unhealthy traffic, you will get all
those new viewers who are interested in music, but a huge percentage
of them will not be interested in
your gaming videos. What you should do instead, if you were a gaming
youtuber, is make a reaction video about
the game that just came out a make a gaming video
about the new event that is happening in a popular
game, so that you get healthy traffic to your channel
and another thing you should keep in mind are the
next two questions would my current subscribers
actually enjoy this video, or I am just trying
to squeeze some views. even if it was a viral trend make sure your current
audience will enjoy it too. Not just the new viewers, I found that there is only one
way to keep up with trends, with peace of mind, which is daily productive
inspecting social media productive inspecting
not using , inspecting set a timer for 20 minutes, open a note on your phone and
scour the Internet. Here are the things I recommend, checking in those 20 minutes. If there is a trend. It will be there. It won't be an idea
that is fully written. It will be just a keyword, new product, a celebrity new
hair brush. a Music video. a gaming event
something of this sort, right down the keyword and
you might be on your way. to a New viral video
idea Sometimes you may find a new trend two days
after it started. Am I late to the party, or
should I go put in the hours and hopefully I can still pick up some of the
leftover views. I have the solution for you. It's a website called
Google Trends. You can just google Google Trends and it's the first link
that shows up, let's say you wanted to make a video about the
squid games show You can type the keywords that a viewer is likely
to search for, whichever for this
case is Squid Games . And you'll find that you missed the
opportunity on that one. And if you scroll down, you might even find the
more trends that you can potentially hop on and come
up with video ideas for.
4. Going To The Extremes: A good way to make viral YouTube videos is
to put more effort than other YouTubers more time than other YouTubers even
more resources. If you can than other
YouTubers, some creators, but more effort in their video itself or in the
editing of the video. But they can't figure
out a way to embody that in the title and
the thumbnail , the keywords words we will talk about in this lesson are keywords
that will help you take your idea to the next
level and hopefully make it more intriguing
for the potential viewers. to click, let's say you were
making a video titled, You can title it
something differently. Something like You see where I'm
going with this. This is how you get the brain of the potential viewer thinking which will make him
more likely to click. I will give you a few keywords
that can spark a really great
idea in your head. I stayed in the desert
for 24 hours. I didn't eat for 24 hours. I tried to become an
Instagram model for 24 hours. Lots that you can come up I only ate pickles for 7 days. I learned it parkour
for seven days. You see where I'm going with this I'm pretty sure
you get the idea, so I won't take
anymore of your time. Here are the keywords that has a really good chance
of sparking a viral video idea
in your brain.
5. Seek Inspiration From Competition: How to study the competition
to get more video ideas, I will try and keep this
lesson short and snappy because there isn't alot
that I can talk about. Let's say you're a
fortnite gaming YouTuber. First thing is you
google fortnite. You will find some YouTubers that are big in the community. Like, I know McCreamy is
a big fortnite YouTuber. I click on his channel. After I go in his channel, I click on videos. You will find the latest
videos he has posted but those aren't the ones
we are looking for yes, you can get a lot of
video ideas from his videos But the real treasure is if
you sorted by most popular, that's a music video. So we can do nothing
about that, that is a trend. So we can do nothing about that. But this, yeah, I think
this is really intriguing. I think this thumbnail is a big reason why this
video got a lot of views. It has like 18 million views. What I normally do, I save the
thumbnail and try and come up with a similar thumbnail and a similar video to his one. This is a normal gameplay, but a lot of kills, so we can do nothing about that. I busted every fortnite myth . Actually that's a
really good idea. Maybe if you brainstormed for one hour inside
of fortnite, you might find some myths
that you always wanted The answers for,
the
Fortnite players will also want the
answers for that too. The idea, the title
and the thumbnail will be so
intriguing, he will just automatically click on the
video to find out the answer which
you will be providing. that's another idea right here. I think this been
done a lot of times. this hasn't
been done a lot of times. How many kills can
I get in 24 hours? Yeah, I think you can
include the "To The Extremes" concept inside
your fortnite ideas. You see already we have like three video ideas, that has the potential
of going viral. And you do that for every other YouTuber inside
the Fortnite community. Another thing you
can do if you have, VidIq installed, if you don't, I will leave
a link in the description. It's really important extension, if you are a YouTuber and
you want to grow on YouTube, I activate VidIq
on my computer right now, if I go to the trending tab that appeared on
his YouTube channel I will find the YouTube
videos that are currently pulling a lot of views in
a short amount of time, the videos that are going viral on
his channel basically Here you might find
more videos that are kinda trending that you can use to come up with new
video ideas. And that's it. That's how to study
your competition. And I will see you
in the next lesson.
6. Seek Inspiration From Search: Let's say you were doing
makeup tutorials. That's so far out of my
league and out of my knowledge. But let's say you are doing so. The first thing I would do is basically I will type makeup, let's niche down even more. Makeup tutorials for beginners. Maybe that's a keyword that
is not googled alot So maybe you consider
make a video about that you see we are coming up
with tons of video ideas. So we can just try it here. Try and type more
keywords and come up with more video ideas that
people are searching for. This basically a goldmine
if you are targeting search, another thing you can do if you have TubeBuddy
extension installed, TubeBuddy is just like with
VidIq but with some features targeted towards search
that are more effective. Make sure to go down in the description
install VidIq and TubeBuddy, They are both great extensions that
are totally free, but there are premium
plans you can buy. I would recommend that
you check them out, there is tons of features like AB testing thumbnails, but let's not get distracted. Let's say we googled make up, you will find in the right
a show keyword score button. After you click on it, it will give you a
score to tell you whether this is a good
keyword, target or not. It says the search
volume is big, which means a lot of people
are searching for makeup. Obviously, and the
competition is poor, which basically means
there is a lot of videos competing
for this keyword. This keyword probably
isn't a good keyword to Target, a good keyword to
target would have competition on excellent and the search volume on like the yellow or the orange or green, even if you found
something like that. Now another thing to do, you can click on here, click on here for aweighted. After you do that, you will find the score in detail of
the keyword you Googled But another thing you can do
is click on video topics. In here, you can find more video ideas that
you can make videos about. And if you have a
premium membership, this list is going to be like
200 video ideas more, you can use and make
videos about. You'll also find
common tags here. You might even find
natural makeup, maybe that's another
video idea. I don't know. I don't use makeup.
Unfortunately. That's how you can get more
video ideas using search. Just google the video idea. You will find that YouTube automatically
completes the word You are trying to search for and you might find
more video ideas. And if you Googled it
and with tubebuddy clicked on click here for weighted then video topics
or common tags. You might also find more video ideas
that you can make a video about. And I will see you
in the next lesson.
7. The Shortcut: is when you can't put your mind to come up with any
new video ideas. I also get lost
sometimes and can't put my head to come up
with any video ideas. Usually most of the methods I mentioned
earlier works for me, but sometimes my
head just says No, just No, that's
why I have a note. When I have a 100
potential video ideas, I can just hop into and some
way through this note a new ideas sparks in my head that
ideas sparks another one. And suddenly that YouTube
fire starts burning again. And I'm excited to
work on my next video, I arranged those 100 ideas and made my 100
video ideas for YouTube. I will leave a link in the description so
that you can download the guide totally for free the 100 video ideas in that guide are keys to potential
video ideas. They aren't a list of 100 viral video ideas
or something They are keys, something to get Your head started again
and overcome the writer's block. keeping you from brainstorming
new video ideas. And I will see you
in the next lesson.
8. The Viral Video Idea Test #0: This might be the hardest
question out of them all , there are lots of examples of videos you would
expect to go viral, that don't Videos you would
never expect to go viral, that end up doing so. So it can be really hard to
distinguish the right idea. But seeing that you have come
so far into this course, I suppose you came up with
a couple of video ideas for your YouTube channel, in this lesson and the
next few lessons, I will help you to filter out which ideas have the
potential of going viral. And which ideas are
just a waste of time. Let's say you currently have 100 video ideas, I guarantee
that you might come out of the next lessons with like three video ideas and some of you will come out with
no ideas at all. I will make sure that you
only pick the right idea, the ideas that has the
potential of going viral. And I actually wrote
seven video ideas. And we are going to
filter through them using this process Right now, I want you to filter through the
ideas you have. Which one do you think has
the potential of going viral, saves them on the side And the guarantee. After the next few lessons, I want you to come
back to those ideas. You will look at them in
a totally different way. And if so, you'd have to give me a high rating to help my course getting pushed
out by Skillshare, I spent a lot of hours
working on this course. So thank you in advance
if you decided to do so. Obviously, there is a lot that goes into making a
viral YouTube video, but there are four questions
you need to ask yourself to determine if your idea has the potential of
going viral or not. This actually might be
the most important. screenshot you
take in the entirety of your YouTube
career, so take it and I will see you
in the next lesson.
9. Intrigue #1: Is your idea intriguing enough? Something that actually
hit me a week ago, which is to be considered the secret to understanding
videos performance. and if a video actually has the
potential of going viral that thing is
intriguing assumptions. Basically, when you
look at a thumbnail what are the
assumptions you make? Here is a quick example from
my latest YouTube video. I did a push-up for every
dollar that was donated, I assume he will stop some
time during the video, I assume the entire
video you will be him just doing push-ups, Naaah. I'm
not watching that. when you are scrolling on
YouTube and you see a video getting recommended
to you, like MrBeast Squid Games video You don't ask a
question when you see the thumbnail and the title you imagine your mind rewinds
back to the squid games, show you watched earlier. You remember the
insanity of that show. You look at the title
and imagine the amount of money
that could be earned. You look at the thumbnail
and you imagine the amount of people
in the same location. You imagine, you
make an assumption. You know, that video, which you think is
a really good idea, like I stayed in a
dumpster for 24 hours. It has that MrBeast vibe that viral video vibe. But then you try and
script the video idea. I will stay in a dumpster. What I'm going to do. Maybe I can bring
my friends with me. Maybe we can do some few challenges, if you
are struggling to fill out the rest of the video
and then come up with reasons why this video
should be 15 minutes. well here is the thing, the
viewer also when he sees the title
and the thumbnail, he assumes as well as
the video is going to be just you in a
dumpster for 24 hours. How boring is, and the
video is 15 minutes. I'm not watching that. What is the worst assumption can you make about the state
of the creator at the end of the 24 hour challenge? I mean, at the end of the day, he will be just tired and
will smell really bad. It is not the most
intriguing assumption. Assumptions. The more intriguing, the more likely a video
can go viral. I became a teacher for 24 hours. No offensive for teachers. I mean, I'm kinda teacher. Our job is in that
intriguing, you know, but what about I became
a fire men for 24 hours? Okay. Now we're talking, now we can actually make
intriguing assumptions like your brain is
just getting filled up right now with
so many assumptions, too many thoughts, so
many possibilities. You know, it's a
good idea when it's just so overwhelming like that, I became a delivery
man for 24 hours. Okay. It's an intriguing idea. How much money are you going to make by
the end of the day? It's a really good video idea. But how do you know if it is
a viral video idea, we can try, the to the
extremes method. And make it for 30
days instead of for 24 hours. But it's still it isn't as intriguing as 24
hours as a fire men, but it's a start, it's a great start
actually
10. Delivery #2: This is a really
important question. Clickbait is detectable. I personally think that if you want to go viral, there is no way you can do it with any sort of even
small clickbait. If the viewer looked at
your thumbnail and title and came up
with an assumption on what to expect from the video you need to deliver and even over deliver
on that assumption. It doesn't have to
be the same way as the thumbnail states
like if you were wearing a yellow hoodie
in the thumbnail you are not committed to wearing
it through the entire video. For example, when you
look at this title and thuumbnail combination from
ryan tarahan's video what are the assumptions
that come to mind? you assume that he went into
a room that is so loud and you think of him screaming from how loud this room is. But like the "36seconds" aspect of the thumbnail,
isn't what made you click you aren't going to
countdown. How many exact second
he's been there an hour or two
you want to see him suffer basically can I say that
Make sure you deliver on the assumptions
your thumbnail can have aspects
that are not necessarily true as long as they aren't anywhere near the assumptions the viewer
makes about the video then you are good
to go, personally, I would recommend
that you stay 100% truthful in the title
and the thumbnails I wouldn't take the risk
of confusing the viewer. The reason for that is if he clicked and you don't deliver, or what I see happens with most new YouTubers
is that they miss deliver Let's say you have a restaurant. 100 clients wanted to eat chicken for dinner and
you give them steak Personally, I prefer to
steak over chicken But at the end of the day, this is not what they ordered. Some of the 100 clients
won't accept the order. They might not come to
your restaurant again, giving you low ratings, you see where I'm
going with this This exact thing happens with YouTube, the low
ratings are unsubscribing dislikes, not clicking on
your videos again, and many, many other signals
youtube looks at to make sure you
actually deliver and The video is just not clickbait. That's why you barely
see any of . I played pubg mobile on my calculator or whatever
that was in YouTube 2016, makes sure you deliver
and even over-deliver.
11. Broad Appeal #3: What is broad appeal? There is no better
way for me to explain the concept of broad appeal
than examples, so the answers to this question
will just be examples like there is no sentence I can use to summarize
broad appeal If I told you my PC runs
on an RTX 3090 you are either extremely
impressed or confused. This wasn't broadly appealing from me. If you were a gamer, you'd understand what an
RTX 3090 is If you weren't, you
will be confused. And confusion is really bad. If I kept talking about the the RTX is 3090 and
my PC and you were not a gamer
you probably have about 30 seconds
before you click off. Because you want to feel that this video delivers
on the assumptions you made you will feel like you don't belong watching this video. Here is an explanation from my previous course on how
to go viral on YouTube. It's like when you're
watching a movie, while watching it, you just can't go and finish your work. I don't blame you, the movie
is extremely hooking, but a few seconds
after you build up the courage to pau that movie, it just becomes so much easier for you to click away.
Here is an example. I always use What does not WCA mean? I don't, you might know, but I don't, that
will severely limit the people who might be interested in clicking on
this video. A better title is
something like this title has more potential
of getting more views. Let's go back to the
video ideas list I had. Probably the only people
who are going to have deeply intriguing assumptions
about this video youth Who had the thought before of becoming delivery men themselves and making a living this way unlike becoming a
firefighter, for example, whether you had the thought or
not of becoming a fire man. You are intrigued to
know what a day in his shoes feel like, kid or old You will click on this video. I made the Batman signal in
real life, Is batman broadly appealing? yes, every kid and their mom know who Batman is, this thought is extremely
intriguing. The video has already a good change
of going viral I mean, I just knew
what grandmaster meant like a few months ago, you might have experience in chess
and know what it means. But a lot of people don't. But still, it's really good. It's a really
intriguing concept. Can you deliver on its tho? It's up to you. Here is a summary of this lesson.
12. A Clickable Thumbnail #4: There is one single rule that comes when
planning your video One single rule
that is the most important and is going
to save you tons of time. It is plan the thumbnail
before planning the video Why is that, think of the thumbnail as the
front of your store If it looks nice, the potential buyer
is likely to checkout the inside of your shop and
buy something from you. But if it looks messy, doesn't properly describe
what the store sells. He will not check
out the inside of your store even though the
products you are selling. might be the best products in the world you are selling
like an iPhone 13 for like $10 or something. But how will they know
without entering the shop? That's why thumbnails
are really important. Think of your video idea, can you
capture it in a thumbnail? Do You have a really good
thumbnail concept for your idea. If you don't, just scrap that video idea and try to come
up with another video idea If you are struggling
with thumbnails I would suggest watching my previous thumbnails
course that goes in depth on how to come up with a thumbnail concept and
design it from scratch. Plan the thumbnail before
planning the video I have been following
this rule for a while now that I didn't prepare examples
for this lesson actually The only examples I have is this I went to an
Omega telling the worst jokes. It's a video I did a year ago. It's really entertaining
video actually. I would say one of the top five most
entertaining videos I made, but I couldn't figure out a way to come up with
a thumbnail for it. That's why you need
to make sure to plan the thumbnail before actually
starting working on the video. Being good at something
is 10% of the job. The leftover 90% is marketing.
lesson.
13. Final Thoughts & The Final Result: Hopefully
you enjoyed this course. Hopefully, you can now go and
take a look at your note, fill it with tons of
new video ideas and filter the viral viral
video ideas out of it. If this course was
helpful to you, consider leaving a
volume and you will find more Skillshare courses on YouTube growth in my profile. I highly recommend
starting with the growing on YouTube one
It is only 17 minutes. And it goes in-depth
about broad appeal and the four main aspects of
going viral on YouTube. And here are the
final test results, amazing thumbnail and
really intriguing. That is not the best idea,
not that intriguing. And too much effort
for two little potential, I became a teacher for 24 hours. That's a good idea to start. Actually, it isn't that intriguing, but it can get your foot in the door that's a viral video right there, I don't know if you can deliver
on the assumptions made tho but if you do that's a banger right there that is not the most
broadly appealing idea. You probably won't be
able to deliver on it But it's a good
start of an idea. Get Lost That's the best
idea to start with. Intriguing enough,
can be captured in a thumbnail, broadly
appealing enough. And we can deliver on
the assumptions made. It is not going trending viral, but it can go places Now, before the courses
recap, we are YouTubers. We knew seo matters and
all of that stuff. If you leave a high
rating on this course, this will help my course getting recommended
to more people. Thank you in advance.