Transcripts
1. Introduction: Hi guys, My name is Alex and in this course I'm going
to be going through why you need to create a Threads Account and how
you should be growing it. Threads is still in its
infancy stage and now is the best time to Build
your brand on threads. In this course, we're going to be going through a bunch of different ways to
Build your community, to create content,
how to leverage AI, and much more, guys, make sure you stay until
the end of the course. As I'm sure, you'll be able to build something
that's going to lost. My name is Alex. Let's grow
2. What is Threads?: Threads Is a separate
app to Instagram, but you use your Instagram
credentials are profile to actually log into threads or to create a threads profile. Now, as I mentioned, Threads is a
text-based platform or a public discussion forum,
similar to Twitter. With the differences being
that you can post up to 500 characters when
posting a Thread. And you are able to post
links, videos, pictures, etc. with videos being able
to post up to 5 min. In the first week, Threads was able to gain
over 100 million sign-ups. And the CEO of Threads
has a plan to get over 1 billion users and begin a whole
system of monetization. So guys, I really
recommend jumping on Threads as is
so much potential. While Instagram
primarily connects through photos and video, Threads, aims to
connect via texts. The app aims to
offer a separate, inclusive space for real-time updates and
public conversations
3. How to Start Threads Account: Starting a Threads Account
is as simple as logging into your Instagram and creating it through your
Instagram credentials. So your Instagram
username and verification will all carry over to
your Threads Account. And in terms of the guidelines, it will be carrying over Instagram's policy and
guidelines for their community.
4. Building a Community: One of the most important
aspects on threads, and literally any social
media platform is how you build your audience in terms
of building a community. Now, building a community
is essentially how you become a successful presence
online when people, when your audience interact
with you on a regular basis. Now, everyone who reaches
a point where they have a community has put in
work to get to that point. Because threads is still
in its infancy stage. All of our AAC, It's on, there, needs to be nurtured
into communities. So the point for this
lesson is engaging with individuals so that they can later on establish
our communities. So what I mean by this is
anyone who follows you, who likes your posts, who replies to
your, your threads. You need to be interacting with them because
these are people that in some capacity
have liked your content, haven't been applied
to your content. You need to reply to them. Building a relationship
with someone on the line is essentially how you will
establish your communities. So, for example, if you start
replying to people now, later down the line, that will pay off tenfold, guys, the power of interaction
with individuals when you're a smaller cup account
is where people go wrong. People think, I
don't need to reply, I don't need to engage. I don't need to do this. But what we're trying to
do is build this level of relationship with
people online who are interacting with our content. So guys, even if you
do this for like 13, 50 people in a few months time, this will pay off tenfold
and it will allow you to start establishing
a community. So guys, don't sleep great engaging with people
who engage with you. Because I promise you, there are not going to be many
people who are doing this. And we all know from Twitter already that it's
very much a community based platform with
regular commentators on different topics and
replying to tweets, etc. So we can establish ourselves
the same way on threads
5. Optimizing your Profile: When it comes to
optimizing your Profile, you want to make sure that your Profile appears
Professional, just like any other platform, people are going to be
more inclined to follow you if you have a Professional
looking for Profile. So the first thing we want
to do is make sure that our Display Picture represents
our brand or business. Or if we're an influencer, portrays us in a nice way. So the first thing you
want to do is if you're an influencer or personal brand, make sure that you have a nice looking picture of yourself. Make sure that it's got
good light and that you can actually clearly see yourself. And if you're a
business or you're a Profile who has a logo, make sure that that logo
is clear and professional. What you want to do is
potentially look at some bigger pages in your niche. And look on Instagram
and look at the profile pictures
that they have and try to use that to inspire
your Profile Picture, guys, make sure your profile
picture is good, clean. The next thing you want to
do is to optimize your bio. So utilize the space that is
available to really portray your account and suit kind of real people in like a
fish to follow you. So one of the good
things about when you're creating your Threads
Account is that it will take your Instagram bio and put it on your threads bio. So if you already have a Professional one on
there, then that's fine. But if you don't, I would definitely recommend
trying to make it stand out. Even if you're a
personal account, Put some inspirational quotes or something about your life. Whether you're
based in the world, something that's kind
of represents you. The more information that you
give them more personable the experience is
going to be for someone who potentially
it's going to follow you. Utilize this space properly
and don't put stuff like follow me in telling people to fully you is not really going to incentivize them to fully. What you want to
do is incentivize them by being personable. So guys, make sure you optimize your Profile so that
people will follow you
6. First Building Method (IG): Now one of the first
things you want to do after you've created your threads profile and
Optimize your Profile. So make sure you watch those
lessons if you haven't. The first thing you want
to do to before you start any Growth Method or even
potentially posting frequently, tried to post something. First of all, just
so that there's some activity on your Profile. In the first thing
you want to do is to get the people
that you have on instagram to follow
your threads profile so you can advertise
this wild stories. All message them,
interact with them, but get the people that you have one Instagram to
follow you on threads. So follow those individuals on your Threads Account as they are going to be far more likely to follow your Threads
Account at the beginning. And when a potentially new user comes onto your page and you
already have 20 followers, 5,000, whatever it might be, it's going to be much more
likely that they will follow back as you already have
some sort of following. So guys, first thing
you want to do is get people to follow you who already
follow you on Instagram?
7. Building Method Standing Out: Okay guys, so right
now on threads, the feed when we're scrolling is pretty
cluttered and it will basically just show us whatever people are
posting who are following. But overtime, the
feed will start becoming more
organized, etcetera. But right now and even
later on in the future, you need to understand
that you're going to, your content is going
to be competing with a lot of people's. So I know that a Threads is obviously a text-based platform, but at times, just posting
text is not enough. And as I've mentioned
earlier in the course, we need to post visuals to capture the
audience attention. Now, this clause is just simply
to reinstate that and to tell you the different ways that Twitter does this and a
difference with threads. So on Twitter you can do, on a single tweets, you can do up to four pictures. And on the difference on threads is that
you can do up to ten. So this is similar to the carousel or
swipes on Instagram. You can completely swipe
through a single Post. Now this is great to give
people extra context, information, visual aid, etc. so Threads is already got more in that capacity
compared to Twitter. And these tools are
available to us. We need to use them. So remember that guys, on the video side of
things on Twitter, we can pause the video
up to 2.5 min long. Whereas on threads they
have released and allowed us to post up to 5 min. So there's a reason
that they have given us these tools and these
premium amounts. So make sure that
you are utilizing this if you want to
stand out on Threads
8. Building Method : Now guys, one of the
growth strategies that we need to be implementing right now is interacting with
people in this capacity. Now, TikTok, Instagram, all of these platforms
have restrictions. So for example, when we
follow too many people, when we liked too much content, when we reply to
too many comments, we've all seen the
guideline notification pop up saying you've done too much. We need to protect the
community guidelines. And this can sometimes
put your account in a shadow bands zone and
it can hold your growth. But the beauty of a
fresh platforms such as Threads is the
limitations are far less. So it means that we can do
far more actions before we get constrained by
any limitations. So what we want to do, and this is going to be
a tactic that is going to really work right now, especially for the
foreseeable future, is to start following
people in your niche. Now, when people, when
you follow accounts, expecting people to
follow you back, the biggest mistake people make is not concentrating
on the right people. Now let's say your food
page or a restaurant, you're a chef,
wherever it might be, there's no point you
following sports people or motivational people
because that's not your target audience. What you want to do
is type in food, type in some other
restaurants and start following the people who have liked their most recent Post. And essentially what
you're doing is putting something similar right
in front of them. You are following them. They'll get the notification. And if they like your content, like your page, they
will fully back. And now this is someone who you know likes that style
of concept Guys. You could do this
exactly the same way with responding to people, with replying to
other threads by liking their posts,
re-tweets and etcetera. It all applies, but you need to concentrate on your niche, guys. This is one of the
best ways right now to grow and you need to be
making the most of it. Obviously don't complete the
abuse it give yourself maybe like 50 people at day that you need to follow
something like that. And trust me, in a few months, this will pay off
so much for you
9. Threads Is your Testing Ground: Use Threads as a
testing ground for your audience so you can
use it to drop Ideas, to ask questions before UQ rate. Further content for
other platforms such as YouTube, for
Instagram, etcetera. So use it to ask your audience questions and
just to brainstorm ideas. Right now focused on
connection and conversation and later the
engagement will happen. Use it for customer support. So for example, if you haven't Instagram Profile
and that's where you have your most amount of followers or engagement, etc. you can send people over to your Threads Account who have
more in-depth questions. And once you have asked
customer-related questions, so use that as a place where
people can interact with you and you can even advertise that on your
Instagram Profile, sending people over
to your threads. And it can be a way to Build
separate audience on there. Use it wisely
10. Instagram + Threads: Guys, as I mentioned
earlier in the course, instagram and Threads
are super interlinked. So when you see your threads profile or
someone's Fred Profile, the Instagram logo will be in
the top corner and you can simply press that and it will go straight to their
Instagram profile. And this is virtually
the same on Instagram. Now, what this gives us is a massive reason to
use one or the other. So for example, if
you want to grow your Instagram or you want
to grow your threads, it means that we
should be having the other platform as
well as we are in a, potentially have the ability to appeal to a completely
different audience, which will then go on to this alternative Social Media
and potentially follow us. So we need to be using
both Threads and Instagram to gather to really
reach maximum exposure. And taking this even further, once we're, for example, posting a Thread Post, we can share this to
our Instagram stories. So when people go on Instagram and they see
your story, don't know. Oh, he, she, the person is active on Instagram
or active on threads. Let me follow them
and see them there. So it's also important
to potentially have some variety
in your content. Maybe it's Post some
more behind the scenes related stuff on threads, but definitely interlink
your Profile's and give people a reason to essentially go and
follow your Instagram, to potentially go and follow
your Threads Account. And this is how you're going to really build a
community and a big and utilize that
added exposure.
11. AI THREADS: Guys, for this lesson, I'm
all about working smart. So we're going to be
using AI and canva to actually create some graphics that we can post on threads. Now, as you can see on this
thread or tweets right here, this tweet has been able
to get over 500,000 views and they've done nothing in particular,
that's special. And we could easily
do this using a is. Let me just show you
exactly how we can create this using
chat, GPT and Canva. So for the purpose
of this lesson, we're going to be created
motivational based graphic. Now, let's open up chat GPT. All you need to do is
create an account. The free version is fine. So what we're going to do
it as typing writes me a motivational quotes
about being productive. So I'll simply write that
in about being productive. Make it short, and
give me five more. So let's say we want to
use this one right here. Productivity is the bridge between intention
and achievement. Build it's strong and cross
the shores of success. Now we're simply going
to go over to Canva. I've got something here. And we're going shoe. We're going to just simply go to elements and I'm going
to type in Bridge. And I will go to photos. And you will see a bunch of photos and I will
simply drag that. I'll put that into the center. If you haven't
used Canva before, I really, really recommend
that you start using Canva. If you want to create visuals that are going to
appeal to your audience, you need to be using Canva. So guys, I've literally just
done this in about 2 min. I'm going to just put
this in the sensor, going to go to effects. I'm going to add lift, max intensity and that we go. But I could, I could do, Let's make this make it bigger. And there we go. And for example, if I
wanted to make this darker, I would simply go to
Elements type in block or something due to all go to here. And just put in a lab, coats you here, which is
the opacity and bring this. And there we go. And you know that relative, that basically looks like those ones that I've
shown you here. Obviously, this is
slightly different, but if you wanted
to do a more stoic one or have people in the frame, etc. you can do that. Get some pictures from
Google wherever is. Let's say your account is
called motivation success. You could simply put your name, make it a bit smaller
to water market. And there you go and
put it somewhere, Put up here corner wherever. But guys, these visuals, they make a big difference
when we're posting on Threads. Remember, when people
are scrolling through, help them to stop on your post by giving
them a visual aid. And as you can see on
chat, GPT, etcetera, using this AI and canva
can make your life so much easier and will really increase the
engagement on your content.
12. Content Ideas: Okay guys, so here's some
content Ideas for Threads, and these are just
broad and general, but I'm sure you'll
be able to find some stuff which you can
start posting to date. The first thing is
asking questions. You can simply throw
out questions into the massive Start Threads is, and people will start
engaging with you. So this is a great way to spark conversation and just really throw some thoughts out there. Another great way
is sharing Quotes. I mean, really for any niche, certain types of Quotes, whether it's motivational
or historical, is a great way just to create content and
find content quickly, as we will see in one of
the lessons in the course, you can use Chat GPT to
rate these quotes for you. Another way to create
good concept of threads is to do
behind the scenes. So you can give people
to live update. If you're a business influencer, whatever type of account you
have of what you're up to. So if you just woken
up and it's time for some breakfast and you're
cooking something special. You can let people
know on threads. And you can take a
picture, etcetera. I think behind the scenes it's a great way to Build
a community and to build that personality is one of the best ways finally, is to start conversations. If you can get people to have a conversation
in your threads, then you are hitting
the jackpot. Learn to spark conversations, Learn to get people commenting and have
conversations with each other. That will be a goldmine
in terms of reach
13. Do not delete your Account: This is just a
really quick lesson and something that I wanted to make sure that all of you
knew is right now on threads. If you delete your
threads profile, your Instagram profile
will be deleted also. So I just want to make sure that you guys are not delete
in your threads profile. If you do want to delete it, just deactivators so that your Instagram Profile
can remain intact. If you have a lot of
followers on Instagram, you don't want to
mess things up, so just the activate
your account. If you need to do anything
14. Project: Guys, for the
project, it's simple. What I want you to do is create eight threads
account and optimize your account by making
sure that the buyer is clear about what you're going to provide for your audience. So follow the steps
earlier in the course. Make sure you have an optimized profile picture, et cetera. And post your first post tried to post something
with a visual appeal. Share it on the project
section so that I can give you feedback
so that you can get some of the other
Skillshare members to potentially follow your
profile and give you feedback. Guys, my name is Alex. Make sure you contribute
to the project
15. Outro: Guys, I hope this course
has been helpful. I will be updating it
throughout the next few years, making sure that I'm giving
you the best advice out there for growing your
threads accounts. Right now, what I've mentioned this video is some
of the best ways to really stop building
that community and stop building your brand. My name is Alex,
dropped me off, follow, and Let's grow our accounts.
Alexandre Pereira, Let's Grow.
