Transcripts
1. Introduction: Learning by doing is
the only way I learned. But working on your Instagram whilst working
with clients or on your product can be difficult due to a variety of variables, such as brand guidelines, contract limitations,
fear of failure, lack of confidence
to experiment. In this course, I'm
going to explain and teach you the best way to overcome that by creating a re-post account in
your target niche, which will become
your prized asset. It will allow you to attract
clients, influences, brands. This has changed the
way I learned and interactive Instagram
allowing me to get over 700,000 followers for both myself and for clients. In this course, we're
going to be covering asset creation and
division content. The fundamentals of posting, the importance of
thumbnails, captions, and hashtags using
audio effectively testing your new
best friend software that will change your life, the art of building a
community, Instagram stories, and the beauty of all of this is that you'll
be able to apply it to yourself and
also to clients.
2. Creation & Vision: Let's get started the
vision for your assets. So the first thing
we're going to do is create an account. And the first part of that
is we need to pick a niche. As a social media manager, you should definitely focus
on a particular niche and it should be based on whatever
interests or skills you have. So for me, when I first started, I've always had a love for food. Spends a lot of my time on social media looking
at food content. My first clients were
restaurants and food brands. So I thought, why did
I create a food page? But the first thing I had
to do was think of a name. When thinking of a name
for these accounts, you have to think long term. You don't know the capabilities
that you have right now. Now when I first picked my name, I spent a few hours
looking at competitors. I came up with the name FFS, hungry, whatever industry
you're in, look at competitors. Now, let's create an account. You're going to need
an email address and a mobile number. So go ahead and
make this account.
3. The Art Of Content: Content, content, content
for these types of accounts, we're going to be doing lots
of re-posting is that's the most efficient
and quickest way for us to grow their accounts. We're going to be getting
concept from influences larger pages than the US and also
potentially brands themselves. How I like to
approach this is by finding competitors
in my industry. I will then go on
their profile and look for their
best-performing posts. You can judge this
either by the views are by the likes of
quick notes here to make mental notes of what is actually performing
well, analyzed the post. Ask yourself, why is this one
got an extra 50,000 likes? Is it because of the thumbnail? Is it because of the caption? See if you can pinpoint
to reason because this is critical for you to actually
understand your niche. So go through some competitors, follow them and go through their profiles and start
saving a bunch of content. I would say 50 posts
a time for us. We like to post
four times a day. I feel this is the optimal
amounts, but of course, it's all about testing
to try 3456 times. Let's see what works for you, but try to find a number that is sustainable so that you can
execute it consistently. Another great place to find
content once you start interacting with the pages in your niche is the Explore page. Here you'll find content that is actually trending right now. Another quick notes here is
when we posting content, always make sure you credit the original creator
is critical. You do this step as you need to be following
Instagram guidelines. Now, you might be thinking, if I'm just re-posting content, what's the difference between my profile and
another peripheral? There are so many
different variables when posting that if you change one or two of those variables when taking
a post from elsewhere, that could be the
difference between the post going viral and
getting 20 likes. Simply changing the
thumbnail could add a whole new dimension
to the post. This is such an important
attribute of running these accounts because it's competitive and with
the resources you have, you will then be trying
to add your touch to it and taking it
to another level. You will pick up tricks
that will go a long way in the future when doing this for other peripherals
and for clients. Now in terms of the content, instagram rules are by far
what's trending, but most, so I would suggest
at least 90% of your content to actually
be an Instagram real, if not all of it. As you can see from our profile, we post only rules. When matched to the great audio. You have a much
better success rates of actually going firewalls. So make sure you're
posting rules. Even for your clients, you should really
be concentrating on posting as many
rules as possible. So understanding the captions that thumbnails, the hashtags, and all the attributes that
go into a real screen to be so beneficial to you when
applying this to your clients. So it makes sure
you're crediting the original creators you're
posting are lots of rules. You're posting
around four times a day and you're doing
this in advance. I would not do it day by day as you don't want this
to consume your life, but you do want to have a
schedule where you're able to post sustainably,
consistently and efficiently.
4. Captions and Hashtags: Captions and hashtags. Both of these
variables give your post their ability to be unique, being exposed, and
learning to be creative. We'll teach you things that will probably take years if
you were to learn it, just working with clients, the fact that you are
taking videos from elsewhere and then having to add your own twist to it
through variables such as captions and hashtags
forces you to be creative. The lessons you learned
here, unlike other, only by doing repetitively
trying different methods will do you actually understand the algorithm and what's
working in that moment? You will then be able
to apply this to both clients and to
your own profiles. And lots of our best content has performed so well because of the caption by us drawing out the consumers to
comment on our videos, we are forcing the algorithm
to actually give justice to our post and therefore then potentially putting it
on the Explore page. And overtime you will learn what works and what best
way to test things. The goal with captions is
to get the user to comment. And you can do this
in a variety of ways. For us, e.g. caption that we like to use this tag to friends. You'd eat this with this
more often than not, we'll get our consumers
to tag their friends. A very popular caption that we love to use also is captioned. This giving responsibility
completely to our consumers. And you can incentivize this by pinning the top comment rights. Over the years, I've
tried literally every combination of hashtags. That could be 234-810-1230. You get the point. And I'm sure if you
type somewhere, how many HashSet should I use is probably an answer for
every single number. No one truly knows
the correct answer. But what we do know is
that you should be testing every combination
at the store and seeing what works best for you. I've had videos, gets over 1 million likes
with zeros, hashtags. Other video's getting 1 million likes with
dirty hashtags. Once I would do is test
the hashtags in batches. So one month you could do
seven hashtags and next month, the next month 20. Let's see what works
when picking hashtags. You will notice on
Instagram that there's a number next to most hashtags. This is the popularity
of a hashtag. So e.g. hashtag food is a huge hashtag and
extremely popular. If you are hashtagging
food is going to be extremely difficult
for you to read. Whereas if you e.g. hashtag your name,
It's likely that there are posts
affiliated with it. But what I would
suggest is you do a mix and tried to limit the top ones to two or three and the rest go into a
hundreds of thousands. Remember, we're
going to be able to utilize this on
your own profiles, on product profiles, and
also client profiles. So everything you learn
in terms of the hashtags is going to be critical for
you to understand your niche. As you'd be able
to apply this to your clients and to
your own profiles. Stay tuned as we unveil some of our hashtag generators
in the software lesson.
5. Click Me: Thumbnails: From those to me are so important that I had to make
a whole lesson on them. More often than not, the thumb nodes are the
most overlooked aspect that you actually
have control over. Instagram is a visual platform for your video to get attention. It needs to have the right thumb know it needs to be clickbait. The Instagram algorithm is designed to give
you what you want. If you're able to tell the algorithm and get people
to click on your videos, you will achieve viral videos. Now, in our content lesson, I told you to take note of when you're looking at
competitors content. More often than not, what stands out
is the thumbnail. It's no surprise that
they're doing better. This gives you a
massive advantage as this so many
accounts out there, including large accounts that are not optimizing
their thumbnails. So when you are taking
content from them, you have the ability to pick a better thumbnail and therefore
achieve great success. This is going to be how you gain a competitive advantage
over competitors. So you've found
the right piece of content and now you need
to pick a thumbnail. So I would pick
Phone nose off to the halfway point as a
warm often than not, if you're able to get people
to the halfway points, they are likely to
finish the video. Try to give people a
glimpse of the video. Let's say we have a
burger and the video is someone actually
crazy in that burger. I wouldn't necessarily
show the finished product. That's ultimately the
most important detail is what you think is
going to be clickbait. As time goes on, you will find success
and you start understanding what works
best in your niche. This is amazing for when working with clients as the
amounts of rows you post could be limited to two per week for you to
effectively get the right phone? No, you're going
to need practice. Take a look at competitors, and really just give yourself the creative freedom to
try different from nose. Sometimes I like to even
repost my own content if I store a video that I
posted it two months ago, and it didn't do as well as
I thought two months later, I can repost that video
and change the thumbnail, giving a whole new purpose and potentially a new
opportunity to go viral. The main point to take
away from thumbnails, It's all about testing.
6. Game Changing Audio: Audio, the game changer, since TikTok to the
Internet by storm, Instagram and other
platforms have had to adapt. One of the biggest aspects
that they've had to adapt is the audio TikTok is audio jungle with
tons of viral audios, remixes, funny audios and more. Instagram is now what
we'll do a powerhouse too, with tons of accounts
going firewall, simply because they've
chosen the right audio. The addition of audios works
in our favor as this is another variable
that we can add to the mix that will
allow us to go viral. If we're posting
four times a day, that means we can try for different audios per
day in our niche, which means when
we're going back to our clients will have a range of audios which we
know either work or don't, to select the combination of audio and real go
hand in hand now. And you need to be
making sure that you pay attention to both aspects. And that's so critical for
any social media manager or anyone who really wants to make the most of
an Instagram post, I wouldn't recommend making your own audio until you
pass 500,000 followers, really utilizing
what's out there. There's so many creates is
making excellent Adios. You have the same
capabilities as anyone to go viral on them. Each niche has
audio ads which are popular within the niche. As you learn more
about your niche, you will start understanding which audios are
likely to go file. Again, this is going
to be great for when working with clients and
with other accounts. A great trick for
audios and rules. I have to try to match
the editing of the audio. I know for these
types of accounts, if you're posting
four times a day, that can be difficult. But what you want to do is
maybe when the audio drops are certain point climax
the video at that point. Also, these little
variables can make big effects on the overall
outcome of the post. Essentially, you want to start building a catalog of audios which work well in your niche and keep
trying different audios. There's no reason why you can't be a trendsetter
and your niche, especially as your
account grows, it could be that
comedic audios work best or motivational. You won't find out until
you test and test and test. Remember, make sure you use
audios correctly as they are. Without a doubt,
the future 1502, try not to bombard one singular. Would you try to have
a mixture of audios? Yes, you can use the same
Audio more than once. Don't saturate that audio as not only will your consumers
start to pick up on that, but the algorithm also may.
7. The Beauty Of Testing: Testing. I'm sure by now
you've heard me say a lot. But without testing, you're not going to
become an expert. Doing testing. And doing is
how you're going to learn. As I mentioned earlier,
with client accounts, with products accounts, there's only so much testing you can do. As let's say you're a
social media manager. Everyone's signs up two
different packages and there's only so many posts that
you've promised per week. Whereas on one of your
re-post accounts, you could post up
30 times a week. So the data that you
will then get from your testing accounts will be much greater than your
client's account.
9. Building Community: One of the most critical
parts of these accounts, and to be honest, any
Instagram account is building a community. Building a community
should be in most cases, the number one goal for
any social media account. The number one metric on Instagram is
obviously engagement, which is going to determine
how well your post us an overall how well
your account does. If you're able to build a community who is
accustomed to commenting, liking, and sharing
your content, your accounts is
going to grow far quicker than you can imagine if you're able to provide platform for people
to have debates, have a comment
section where people often like to have
conversations. Your engagement is going to be through the roof and
all because you've provided the platform
for them to do so through a careful
selection of contents. And it's so important for
you to build a community, because once you start
promoting client accounts, people are going to be
much more likely to interact or purchase
anything you offer them. Building a community is about building a relationship
with your audience. People are going to feel
more inclined to engage with you if you provide a value
on a consistent basis, whether that's entertainment, motivation committee,
the list goes on. If you have a mindset
of building community, it's 100 per cent pay off. Everyone wants to get followers, but your goal should be for your followers to
want to build you. How are we going to build this? It is likely that
I will actually create a whole course
around this with a three things that
I want to discuss now for you to concentrate on. Number one captions, number two, consistency and
number three stories. Captions are so
important to this part of the puzzle as
you can literally incentivize people
to comment or to pay simply by your
choice of words. As we discussed earlier, simple caption could
be captioned this, you are incentivizing
your consumers to comment on your post and utilize
their creativity. Which means that they're
actually going to spend time on your posts at the Instagram algorithm knows how much time people
spend on your posts. The longer you can have
someone on your post, bets are received,
it's going to be, you can also
incentivize people by adding points such as
top comment gets pin. If you're a big account, people will be looking
at its top comments. And this could be incentive for people as they might
want to get notice. Next is content and consistency. If you are changing
your content every week, confusing your audience, and be the algorithm
you want to create content that people will
expect it from you. Whether that's
motivational food, people are following you for a reason because they
like your content. So you need to create a steady
stream of that concept, your audience or humans. If you post consistently
and good-quality content, there will more
likely looking at your client profiles
like your posts, share it with their friends. So make sure you're consistent. Don't change your
content too much. Instagram stories. There'll be a lesson on Instagram stories where
we dive slightly deeper, but they are so important
for building engagement. Instagram stories
have changed over the years and have grown on me a lot since they first started. Nowadays is such a great
tool for you to use. I would recommend posting at least one story every day
on platforms such as later. You can also schedule stories. Stories can be viewed by non full words as people
can share it to them. You can be more experimental. It allows you to introduce
new styles and also tests styles before
putting them on the grid. Stories have so many
capabilities now you have poles, quizzes, ask me
anything so much more. I would be utilizing
all of this as the Instagram Algorithm
wants you to, your audience, also want
interacts with you. So make sure that you are using stories with all
its capabilities, test new content, utilize
the tools with stories. I would have a weekly
plan and users scheduling software or even the Meta
suite to actually plan things. As again, you want
to be consistent building the engagement
is the oil in your hands. Over time, you will
learn the tricks. Remember, it's a critical
part of the process.
10. Use Stories Effectively: Guys, as I mentioned
earlier that we discussed in the
previous lesson, instagram stories are a
great way for you to build your account and just overall an integral piece of the puzzle. So often I see Instagram
accounts ignoring stories. You have so many capabilities to engage with your audience that
you have to be used in it. Here's just a few things that I want you guys to concentrate on when it comes to
stories post often, I think you should be posting stories at least once a day. If not more, we tried to hit
around four to five per day. This isn't possible.
If we don't, fonts will have a strategy
that allows you to do so. As I mentioned in a
previous lessons, stories give you a much
broader scope of contents. So therefore, it's a
lot easier to actually post and find
content for stories. Let's say your fitness page on your grade to my
early post workouts. But on your story, it will allow you to
have a broader scope. So do not limit yourself when it comes to stories and posting. Often experiment and post
use platform such as later refund the mesosphere you to organize and
schedule your posts. Next up is utilizing
the features. There are so many features
now on Instagram. Stories such as gifts, polls, quizzes,
and more utilized. All of these as it
makes it so much easier for you to create
creative content. A simple story to do is
when you post something on the grid to share it to your
story and put new post, add some creativity to it by adding some fire emoji
just to add flat. Not only will this encouraged people to then go
to your new post, also just adds
more to your page. It gets people use to
you posting stories. So at the bare minimum, tried to do that. Now, with the quiz features
in the poll features, something we'd like to
do what FFS hungry is, let's say we get a picture of a beef burger and a chicken
burger will simply ask, which would you prefer? And we often get hundreds
or thousands of responses. This can also be
great for you to give feedback on posts or feeds, analyze what might
work on your grid. Next up is story highlights. Story highlights a
grade for your profile. They give you an extra
layer of aesthetics. If you post polls, you'd be great at
the story highlight. You have your poll results. Instagram is all about keeping
people on your profile. And if you are adding a
whole new elements of keeping people on your profile
for your story highlights, the neurologists contributes and even more positivity
to the algorithm. Another great
feature of the story highlights is that
you can put products and links so that
they can sit there anytime that someone
views your profile. Once you get into the tens of
thousands plus two people, be going onto your profile
to follow you and will probably end up pressing
one of your highlights. So don't have too many and
make sure you calculate what should be the remembered school about the user experience. Now finally, you
can use stories, products, and your
clients profiles, e.g. when we start working
with clients in the restaurants sector
or food brands, were able to immediately
promote them to 80,000 people on FFS hungry
more often than not, their profiles are in the
thousands or even less. That level of exposure can normally cost
them a lots of money. But now through working with us, they can consistently
get shout-outs, which will make us look good and also allow their
accounts grow quicker. Let's say that you
have your own brand. You will be able to
promote this with a profile that has
a large audience. Let's say you want to
make a YouTube channel. You can also promote your YouTube channel through your story the same exact way, we would just
recommend you creating a custom story using the
platforms such as Canva. I just repost in it
every day or two. But remember, you
have to keep posting organic stories and
you can't just keep hosting promotional
stuff as your audience start to not engage with it
and could easily unfold you. For every promo you give, I would give them to organic, funny or entertaining stories, go and make some stories.
11. The Benefits: Now you've all been waiting for this one benefits of
having these accounts. Now, in my opinion, as a social media manager, the whole point of having
these accounts is to learn, is for you to experiment, is for you to be creative, is for you to really understand
how Instagram works. It's for you to be
on top of trends, but there's so many
other benefits. We're going to be able
to build our own brand. But in regards to learn in, there's no better learning than this as you're going to be
able to post consistently, aggressively and
tries so much more. One of our first lessons
we discussed when you're creating the account to come up with a name that
is brand double. So let's say you
came up with a name. I love fitness. If I love fitness reaches
500,000 followers, is actually a great chance
that you can turn that into a brand and start
your own clothing line. Or you could start
your own supplement or training programs. The name says it all. It all depends on how
you've built your audience, how they are to one of my favorite aspects
of these accounts, how you will be able to leverage them in acquiring clients if you are in the food
industry and you have an account with
100,000 followers, you approach a client
who has an account with 1,000 or 500 followers, they are going to look at your hundred thousand
followers count and think, wow, these guys know
what they'd do it. So it's immediately going to
transform the way they look at you as it's going to be clear to them that you are an expert, especially in this
particular niche, you can actually use these accounts to DM
potential clients. We've had many
conversations with potential clients and actually acquired clients
through articles. Remember I said earlier, you become a pillar
in your industry. This leverage is
going to transform the way you get clients
and approach claims. One thing I want
you to remember, and I've mentioned it before, do not turn these accounts into spam accounts where you're
only promoting products, you will see harsh growth and people will begin
to disengage with you. And the Instagram algorithm will begin to stop showing
you to your audience. This can be detrimental
to overall success, to try to have a
balance, of course, sell your products and do your promotions that makes sure that you balance
it with good, valuable content is going to be critical for overall
performance.
12. Rules: Hi guys. I wanted
to just discuss some rules that I think are
important to understand. It's going to be
critical for you to tag the original creator. We have to comply by
the Instagram rules, and also it's important to
actually give them the credit. Now, there are numerous
of these accounts online, many with over 10
million followers. And they all started from zero. If these types of
accounts, once it loud, they wouldn't be wouldn't be posting numerous times a day, every day, have whole
teams working on them, waste credit the
original poster. When I was growing my accounts, five couldn't find
the original creator. I wouldn't post it. And I was extremely
picky about this. So a quick tip for this is
to really, at the start, just concentrate on
your competitors rather than looking at
the influences or brands. Look at similar profiles to yours at the content
that they're posting. More often than not, these accounts become
pillars in the community, giving a platform to so
many different creators. But to achieve this
pillar status, it takes time and you will
hit obstacles on the road. But don't worry,
just keep pushing. The account will pay off.
13. Conclusion: Hi guys. I just wanted to say thank
you for watching this course. And I hope you've
learned something. I hope that you're going to go off and make one
of these accounts. The project I will be
asking you guys to do is to simply make
one of these accounts, create profile picture on Canva, come up with a name, pick a niche, and
we're ready to go, take a screenshot and put
it in the project section. I'm sure that you guys will
benefit so much from this. This is my first course ever, and it has been a
critical part of the years of my
social media success. Over the years, I've watched
so many videos about social media and Instagram
marketing in particular, there's not really
much out there incentivizing people to
make these accounts. And I wanted to change that as I honestly think this will
change the game for you. Please get in touch if
you have any questions. I would greatly appreciate if you guys are able to give me some feedback and follow me as I will be creating courses
often from now on. And I really think that if
you've liked this course, you'll benefit so much
from the other ones. It's been a
privilege. Take care. See you soon.
Alexandre Pereira, Let's Grow.
