Transcripts
1. Intro (SKILLSHARE): Hello, everyone. My
name is Luke Cordas. I'm a photographer
here in New York. Today, I want to talk to you
about how I make my zines. Let's start from basics. What are Zens? Well, Zens
are simply small magazines. In fact, they don't actually
have to be smaller in size, but they usually are. This is an example of
a zine that I made. I've made 18 of those. The major difference
between a magazine and a zine is that usually
Zen is self published. The print run is much smaller, and a lot of times
it's made by hand. Not always, not in this
case, I don't make them. I don't actually
make them by hand. I have them printed by
professional printer, but a lot of people do it by
hand because it's enjoyable. But the main thing
about zines as opposed to the magazines you
see in bookstores, is that they are self published. They are usually produced
in smaller circles, and they are much
easier to make. And, of course, you
don't actually need a big publishing house
to publish a Zen. And that's why they're an
amazing tool for photographers, writers, artists in general. Now, who are Zens for? The short answer is
Zins are for everybody. The more nuanced answer would be zines are predominantly
for artists, I would say, or anyone who creates something,
so for creatives. The good thing about Zins is that they are
very easy to make. You can make them
with little money, and it doesn't take long. Zins are a great tool for
artists to showcase the work. They can serve as a portfolio. They can serve as
a leave behind. They can serve as a sort of
a business card as well. We'll talk about it later. But first and foremost, what is the major problem of today's photography,
in my opinion, is that because
everything is digital, we consume thousands
or millions of images, and it's just the
number keeps growing. We don't actually ever see or very rarely see
our work in print, and Zens solve that problem. Zens are for anyone who likes to showcase their work in a
form of a little magazine. Of course, most of our work, whether we are photographers, writers or sculptors,
or any artist, normally, don't end
up in a magazine. Sure. If you're a photographer, especially if you're a
fashion photographer or fine art photographer, you can submit your
work to magazines, and yes, they will accept your work every once in a
while and they'll publish it, but there are a whole range of issues or obstacles that
are connected with it. You know, it's much
harder to publish your work in a big magazine
than it is to make a zine. Sometimes it takes years for photographers
to get published. Some of them never
get to get published, especially that in
today's landscape, magazines are less
and less important. Fewer and fewer people
read magazines. We consume everything online. Magazines are going bankrupt, magazines are cutting
their budgets. It's getting
increasingly difficult to publish your
work in a magazine, let alone a big magazine, a magazine that matters, a magazine that has certain
brand and is known, right? So what do we do
as photographers? Do we just cry in the
corner and despair and say, Oh, I'm never going to get
published in the magazine. You could do that, but I would
recommend making a zine. Making a zine is a much easier way to get
your work published. No, it's probably not going
to be seen by thousands of people as it would have been if it was
published in vogue, for example, or New York Times. But guess what? It's
really hard to get your stuff to vogue
or New York Times. But it doesn't mean
that you should just give up and never
showcase your work. And, of course, yes, I'm sure you publish
your work online. It's everywhere
from Instagram to TikTok or even Facebook
if that still exists. But it's not the same.
Having your work published in a physical form like that
is a different ballgame. And if you've never tried it, I recommend it because it really is a different
experience. It brings you back
to those times where maybe if you're old
enough as a kid, you would go and buy
your favorite magazines. In my case, there would be a sports magazine usually about football and there it's a certain experience
that you had with it. You know, it was biweekly, for example, so you could
only get it twice a month. You waited for it. You were kind of expecting what's inside. And then the most
important thing, you could have it and put it on the shelf
and go back to it. Yes, of course, you can
have it online as well. You can always go
back to Instagram. But you know what I
mean, it's not the same. Photographs printed on
paper, is something else. It's something nicer, it's
something to remember. But like I said,
it's not only about actually putting your
work and printing it out and then having
it for yourself. This could also serve as
a promotional material. You could send it
out to editors, to galleries, to magazines. You can bring it to
a portfolio review. That's important. It
doesn't cost a lot, so you can just leave it with someone and
don't worry about it. It's not a book if you're if you ever publish a book or you
ever publish the book, you know that to
leave behind a book, you know, each book
is a certain cost, and you get a certain
amount of books from your publisher for free, but then those books run out. And then if you want to
you can just go around and hand your books for free
because each books is say $50, it's not a great way to promote your work because
it's just simply expensive. Also, a book is a big object, much bigger, much
heavier than this. So when you're at the
portfolio review, even if you want to
leave a book behind, a lot of editors won't take it because they can
take a book from every person they review
because they would end up with boxes of books, right? But this is lightweight. This is just like a little
notebook. That's all. And if they throw it
away, no biggie, right? You have a lot of those.
It's quite disposable, but if they do like it, I guarantee you that
people will take notice. People like to smell the paper. People like to see
stuff printed because it's becoming more
and more rare. So whether you're an artist or a poet or any kind of visual creative and your work would benefit from being
seen in that form, Zenes are for you and today
I'm going to walk you through my process of making Zens
starting from the idea itself, how it came about to
the very last step, which is selling and sending them out because that
is also important. There are a lot of
issues connected with shipping depending on where you live and
where your audience lives. All of that in this workshop,
let's dive right in.
2. I The Process - Finding a Theme: Okay, so you're listening to me. You're thinking, Alright,
that sounds good. I should probably make a zine. He's got a point. What
is the next step? Well, the next step is to
find a theme for your zine. In other words, to
find the title, find a thread that would
make the zen specific. I wouldn't recommend making zenes that sound very general, for example, my best
landscape photography. Sure. You could make
a zen like that. It could serve as a portfolio, as a cheap form of a portfolio. If you're a landscape
photographer, maybe you want to
go to Portfolio Reviews and leave that behind. Okay, cool. But imagine
that every photographer, every landscape
photographer that ever lived made a zen about their
best landscape photography. We see that all the time online. We see that on
Instagram on Flicker. And sure, sometimes
it's very good, but I would say I would
argue that it's too general. Just like in any
other genre of art, specificity is the key to
grabbing people's attention. So me instead of making Zen that would
be titled New York. I decided to go deeper
and I decided to divide it into different
specific themes. The one of my latest
themes is Gleason's Gym. So photos that were just
taken in this one boxing gym, the oldest boxing gym
in the United States, this is one of my
thinnest zines. It doesn't mean that
it's one of the worst. It's quality over quantity. In fact, the thinner the zine, the easier it is to ship it. We'll talk about it later. If you make a bulky heavy zine, shipping costs are
going to be an issue. So, you know, I've lived
in New York for ten years. Imagine me trying
to make a zine on New York from 20,000 photos? No, that's almost impossible. I made a book on New
York, but even that book, New York Unseen has a
specific angle to it. It's not just best off. A anything like books, zines, or even albums, you
know, musical albums, if it's best off, it's
usually not best off. It's usually uh, something that someone
else made for that artist. If you think about
music, a lot of best of albums are made after
the artist's death because the producer want to make more money
on that artist. And listen, I have best of albums in my
discography as well. You know, artists like
Bob Marley, of course. But at the end of the day,
I prefer to listen to a specific Bob Marley album
rather than his best off. And the same applies
with photography. I would not want to see a
best of Helmut Newton or a best of Joel Maowiz or
best of Gary Winegran. Gary Winegrand has books
with specific themes, and so do all other
photographers. There's a reason for that. People want to see a story, and the best of album is not
a great way to approach it. So when making a zen, you need to find the theme. I suspect that especially if you've been taking
pictures for a while, it shouldn't be difficult. Maybe you live close to
a park that you love, maybe if you've lived
there your entire life and you have a lot of photos, and your first zen
would be just that, my park, whatever its name. Maybe you're lucky
enough to live by the ocean and you
photograph surfers. That's a great way to start. Just surfers, not California.
California is big. There's a lot of
things to photograph. And of course, if you go
on holiday to California, for example, for a week, this is your first time
in California. Sure, you can make a zen, especially if you don't
treat it very seriously, and this is supposed to be only for your family and friends. Sure, make a zen that's titled
California, and that's it. And you'll have
colorful pictures of cars and black and white
pictures of people. And some abstract pictures
of clouds in the sky, and it's going to be a nice
memory, a nice souvenir. But if you're a little
bit more serious about photography and if you've been taking pictures
for a while, specificity is the key. So I'm guessing you already know what your
first zen would be. Could be members of your family, could be your classmates. Could be your neighborhood. That's an interesting one.
But even within that theme, your neighborhood,
depending how big your neighborhood is,
you could go deeper. You could just focus on
one corner of the street, which actually, one of my
zenes is just about that. It's just about seventh Avenue and 34th Street in New York. It's the busiest
corner in New York. I went there for years,
photographed it, and all of those pictures
were taken on that Cornage. This, you may think like, Oh, this is easy. Well, this is
actually seven years of taking pictures
on that corner. Just that. And I had the idea way before I actually
made that Zen. So I would recommend
specificity. But let's just say you already have a theme because if
you don't have a theme, well, then the answer is simple. Shoot more pictures. Go out there, shoot more, and the theme will emerge
or approach it from the other side and sit and think about the
theme before you go out. It's up to you, there are those are the two
ways to approach it. I tend to go for the first one. So I go back to my
archives because it's so vast and I know there
maybe not countless, but a lot of themes are there that I haven't
even explored yet. And I don't know if I'm
going to continue making zines forever, probably not. But there are a lot of themes, but you could approach
it from another angle and be very specific about very intentional about the theme of a scene before you go
out and make pictures. So maybe you love dogs. You're just going to
photograph dogs or maybe just one breed of dogs or maybe just photograph an area just around one bridge in
your city that you like, whatever it is, but be specific.
3. II The Process - Ideas and Preparation: Let's talk about the idea.
Where did it come from? I always knew what zines were, but I saw a lot of zines that were made in an amateur way. A lot of those zines were not
good in terms of quality, in terms of quality of work, but also the quality of
the zine itself. So I didn't consider
it for a long time. And then one time I went to
a portfolio review in Miami. And the photographer that
was reviewing my work, she said, Oh, it seems like you like to shoot
a lot of lonely people. You have a whole theme here. You could make an
essay out of it. Back then, I didn't
think about a Zen. I just thought about that
because I wasn't aware, and that's the interesting
part about photography that the artist oftentimes doesn't realize that he's
shooting something very specific because I
shoot subconsciously. I don't go out in
the streets with a specific agenda or a theme, most of the time because right now I'm actually working on a book on New York's Subway. So I would like to increase
my time in subway. I just need more subway photos, and that's what I'm
doing right now. But in general, when I
go out in the streets, I don't go out with any specific idea of what
I'm going to shoot. I just open up to the
streets and they give me whatever they have
to offer that day. And as you know, New
York has a lot to offer. But in this case, I looked at my own work and I
thought, She's right. I do seem to be attracted
visually to lonely people. And that became an essay. It was published in Lens
culture a while back. I went a little bit viral. But it wasn't enough for a book. I don't know how many
photos I had exactly, but let's just say I had 20
photos of 20 good photos. I had more, but 20
solid quality photos that I wanted to show, but 20 photos is obviously
not enough for a book. So here comes the
idea for a Zen. The way I see Zens is essays. They are visual essays. For me, the way I make my zines, each zen has a very
specific theme. They are all street photography. So this is already a
pretty strong theme. I don't just throw anything
there, my portraits, my landscape photography my go pro photography or
drone actually, some drone photography
is in there, but it's very much in the
line of street photography. So I have narrowed down
very specific themes. One is it's New York, another one, it's
all black and white, and then another one
is a specific theme. So my first zen was
New York and snow. My second zene was
New York Subway, and my third zen was
Coney Island and so on. So each one of those Zens and there are 18
of them right now, have a very specific theme. Loneliness at the time, seemed like a wonderful theme. It ended up to be
my Zen number five, so I didn't start with that zen, but that's when the idea
started. I looked at my work. I saw an essay, a very clear essay, thanks to that photographer who told me, you have
something here, something interesting,
something very specific and specificity in arts
is very important, and you could make
an essay out of it. I did I like that it was
published in Lens culture. It brought me a lot
of nice emails, people emailing me saying
that they feel the same and they resonate with the
work. And this was all great. But ultimately, it
was all on a screen. It was all online, and I
wanted to take it further. And 2019, the
beginning of the year, I make my first zine. So that photographer showed me the path to creating
my first zen, even though my first zen was actually on New
York in winter. It's called New York in Snow. But like I said, the idea
came from that photographer. And from then on, I realized that I have a
lot of zenes to make. I have a lot of zenes because
I have a lot of themes. I'd been shooting in New York
for years at that point, probably six or seven years. Now it's over ten years. So I sat down looked
at my archives, vast archives of
street photography, and it turned out that I have so much to show and that
the themes are very clear from New York kids zen
that never happened yet, maybe one day I'll make
that to New York in summer, New York in snow,
New York in winter. Prospect Park, one zen, very specific zen on
one park in New York, the second largest park
in New York that I lived close by and I
loved and I still love. That's when the idea started. I thought it would be
a great way to show my work and here the
entire challenge starts. The challenge has
many obstacles. It's not going to
be easy at first, but it's also much easier
than making a book. Another thing about
zines is that you're maybe preparing to make
a book by making zines. Making a zine is a
great preparation. It's like a warm up, it's like a training before a big game. The stakes are low,
the budget is low. You have nothing to lose,
you have everything to gain, and it's fun and it will prepare you to eventually maybe if
that's what you're thinking, if that's what you
want to do, make an extensive body
of work, a book. But a zine is a great start. And I actually did make a
book back in 2023 last year. I published my first
monograph, New York Unseen. And the way I look at it to a certain extent is that it's
a collection of my zines. Of course, it's
not exactly that. I didn't just put
all of my zines. A book has a different process, and there's a different
way of making a book, and there are more people
involved in making a book that I would argue is another
advantage of making a zine. You can do it entirely yourself. It's not very time consuming. I usually make a zin in one day. Um in one day, I mean, putting the scene together, but selection of the photos is another part of the process, and that could take longer if you have an archive like me, which is very big,
thousands of photos, and if you really want
to make sure that you're not missing any
of those good photos, then the first phase, yes, would be selecting the
photos that could take long. But once I have my selection
for a certain zine. The actual process of making
a zine and sending it out to my publisher doesn't take more than half a
day or maybe a day. So that's great. With a book, Oh, with a book, it's
a different story. You have an editor, hopefully, and you have a number of people
that want to have a say. There's a designer and so on. We're not going to talk about
that. I'm going to make a separate workshop on
how I made my first book. But today we're
going to focus on something that's easy and doable at home within
a couple of days.
4. III Selecting Photos: Alright, so let's assume
you already have a theme. What is the first step? First step is, of course, to go to your archives and see
if you have enough photos. How many photos is enough? Well, it depends how big
you want your zine to be. I told you at the beginning that zines in general
tend to be smaller. So this is a five format for
Europeans and for Americans, this is 5.5 " by 8 ". It's a perfect size for
a zen to be honest. In my opinion, I would
not want to make my zines bigger unless it would be a landscape photography zen which would also
obviously be in color. Then maybe maybe I would
consider making it bigger because it
makes sense, right? But other than that,
I think this size, so a five or just like a school
notebook size is perfect. It's actually probably smaller
than a school notebook. Like I said, 5.5 by
eight or six by nine. Somewhere there,
there are envelopes that are exactly six
by nine that I use. It's good because it's smaller, lighter, easier to ship. But how many photos
are enough photos? Well, that obviously
depends totally on you. I try to keep my zines
to 32 pages max. I think I may have
made one zine that was 36 pages, and by the way, you have to think in
four because each spread when you make a zine is actually four pages
starting from the cover. We'll cover this
later when I show you how I actually make
zines in Adobe design, but it goes in four
just by design. So most of my zines
are either 28 pages, 24 pages, some of them are 32. And like I said, I think I may have made one that's 36 pages, but that presents some issues because the zines
are getting bulky. They're harder to ship, they're more expensive to ship. You know, if someone orders
two zines, suddenly, it turns out they don't
fit into one envelope, so you have to send them
in separate envelopes, which doubles the cost of
shipping and so on and so on, or you send it in
a bigger envelope, but then you have to get
the bigger envelope, and it's also going to be
more expensive anyway. So I try to keep it light. And that's actually good because it ensures that the
quality is there. You don't just like, you know, with any photo work, including books or anything, you don't just want to publish
as many photos as you can. That's not what it's about. It's exactly about the opposite. So limiting your work
because less is more. It's always better to leave
people wanting more than people not wanting to see anymore because they're
already bored or tired, right? And honestly, if you
have a specific theme, even if it's New York Subway, and yes, I do have
plenty of photos. Like I said, I'm currently considering or preparing to make a whole book on subway so when I was selecting
photos for that zen, it was difficult because I had a lot of good photos,
but at the end of the day, I published a zen that was probably 32 pages,
and I'm very happy with it. And because I published
it a long time ago, I don't remember the dilemmas. Oh, this picture didn't make it, and that picture didn't make it. Today, when I look
at it, I think it's tight. It's good quality. There's not a single
picture in there that I look at today and think like, probably should
have left it out. No, that's the idea. Publish your best work. So how many photos
are enough photos? I would say anywhere
15-25 photos because keep in mind that some of the photos actually
take two pages. So it's a double spread. It's just one photo, but
we'll take two pages. So if this zine, particular zine which is the latest
zine Gleason's Gym, has 24 pages, then there are probably fewer
than 20 pictures in it. So bottom line, less is more. It's a golden rule for
photography and for life in general. Keep it tight. You don't want to go
back to that zen in a couple of years
and think, like, Oh, this picture doesn't
belong here, which may happen anyway, because as you progress as a photographer, you
simply get better. So in a way, you want that. You want to go back
in five or six years, especially if you're an
emerging photographer and notice the
progress and think, like, I wouldn't have
published that picture today, but that's good because that
means I'm better today. But for me right now,
where I'm at in my career, I think I've reached a sort of a plateau where unfortunately,
I don't get any better. No, I'm kidding.
Hopefully, I do, but the difference is
not that significant. So whether I published
in 2019, or yesterday, the quality of the photos
are not going to be that different or not going to be different at all,
or in some cases, I actually think
I did better work six years ago than I
do now in some cases. So that's not going
to be an issue. But if you are
beginning photographer, yes, that may be an issue, and you may have issues with editing because that's a whole
different story in itself, how to edit your work, or how not to get attached
to certain pictures. Oh, I love this picture so much. But you're the only
one who loves it. No one else understands
what's going on. Why did you choose that picture? When I was making my first book, I had a few of those instances with my editor when he
straight up asked me, like, why do you
like this picture? And I was like, so in
love with this photo. He's like, This photo
has to be in the book. And he was like, Why? Which could be disappointing,
but not for me. I took it as a great feedback. That's why I hired him
in the first place. I needed that person to
tell me, No, please. Like, or at least reconsider. But I felt so good when I took the picture
and this and that. And he was like, but what's interesting in that
picture for you? And then you realize
that sometimes sometimes I pushed, and
I said, No, no, no. This photo, I see your point, but this photo needs to stay. But more often than not,
I said, he's right. Let's take it out. Less is more, I would say, 15 to 25 pictures
is a good starting point.
5. IV Designing the Cover: When I start designing my zines, the first thing I do
is I choose a cover. One, because it's the
most exciting part. The cover is always the
most exciting part. It is supposed to be the best image of that zen or at least
the most interesting. Sometimes the best
image is horizontal, so it's not going to be good for a cover for this purpose
for a vertical cover. So maybe it's second best. But a lot of times
whatever is on the cover is literally my favorite photo. In that zen. So that's exciting. I design it in Photoshop. I have a template.
It's pretty easy. The font is obviously the same. Not necessarily the
same size because different titles have different
number of letters in it. So let's just say, if I have a title
like Gleason's Gym. It's a fairly short title, and it fits really nicely. But if the title is Coney
Island Beach and Notice, it's not a zen on Coney Island. I thought it was
too general to just publish a Coney Island Zen because I lived there
for three years, and I have thousands of
photos from Coney Island. So again, I wanted
to be specific, and I made so far, I think I made three zenes. One is Coney Island Beach, which is one of
the latest zenes, but I have a zen
on Coney Island in the summer and Coney
Island of season as well. Maybe maybe there's going to be another Coney Island zen
sometime down the road. So I designed the cover, and I decide on the photo. If I can decide on the photo, if I have a couple of
candidates and all of them are so good and
I just can't decide, I will sometimes upload the
proposals on my Instagram. On my street photography
Instagram and ask my audience, my followers what they think
would be the best cover. I usually give
them four options. In the past, people actually commented a lot and they were, you know, not arguing, but they were voicing
their opinions. Like, I think number
two because it speaks more to that theme or
I think number four, because it's so powerful. And some people will be
definitely number one. You can't go with anything
else but number one, and other people
like number four, so sometimes it actually
ends up not to be very helpful because you have
different opinions, and you end up with, like, just as many people who love number one as people
who like number three. But most of the times I
have a pretty good idea what the cover will be,
which photo I like. This is how I start.
And from there, I have a fairly small
group of photos, right, because even if it's 50, but then the final selection
will be 30, right? And then I will discard
some of them in the process of making the zine
as well because they won't fit or
for other reasons. So it's not actually
hard to make a zine. It's not hard to sequence them because they're
not a lot of photos. And that's why making a zine
doesn't take a lot of time. Once you have the photos, the selection of photos
that you want to use, it's not going to be very
hard for you to put it together because you're
not making a book. You're not choosing from
hundreds of photos, you're choosing from 25 photos, maybe 30. It's not
that difficult. But of course, there are
certain things that you should consider while
sequencing photos, and that's what I want to
talk to you about right now.
6. V Designing Zines: Okay, so you decided you
want to make a zine. You realized you
already have a theme. Congrats. That's a great start. You realize that you have
enough photos to make a zine, you don't need to go
out and shoot more. So the next step is sequencing. In other words, putting the zine together with the
material that you have. Let's just say that
you're making a zine on Central Park in New York,
a zine that, by the way, I haven't made yet, but I may because I think I have enough photos from Central
Park to make a zine one day. But for now, I haven't made it. So let's just say my
next zine Zen number 19 is about Central Park. How do I approach it?
I have the theme. I go into my archives, select all the photos of Central Park that
I think are good. Now, not all the photos of
Central Park that I took. I took a lot, and a lot of
them are not that good. A lot of them are not
that interesting. So I go back to my archives
from the beginning. I moved to New York in 2014, but I was also here
for a while in 2012. Maybe I have some Central
Park photos from 2012. We're making a zen
on Central Park. You selected 50 photos out of, I don't know how many. If you live near Central Park, this is an example
again, you will probably have hundreds
of photos, right? But then you boil it down to
50 photos that you think, these photos are
good enough to make it into the final
version of the zine, but they won't all make it because I only
have space for 20. So the next obvious step is you boil those
photos down to 20. It's up to you. You have to take a number of things
under consideration. You have to see how the
photos fit into the design. So if most of your photos
are horizontal photos, they will most likely
take double spreads horizontal photos don't really look good on a single spread. If a Zen is that small, don't think I have ever done
that in any of my zenes. When I have a horizontal photo, it's usually either
a double spread. It's easier for me because a lot of my photos are vertical. So it works great for me. Maybe it won't work for you. But this is another
horizontal photo that's double spread
because I prefer for this photo to be big and I
want people to enjoy it big. If I put this photo on
just one page, tried it. It does not look good. Here's another example
of a double spread. That's what horizontal
photos do to you. This photo, this is interesting. This photo is actually
a horizontal photo, more like a square. This one here, but I
decided to crop it as a vertical photo because I I want this photo
to be in the ne, but I didn't have enough space. So I had to compromise.
I was like, Okay, this is the most important
part of the photo anyway. So I'm just going to make it
into a horizontal I'm sorry, I'm going to make it
into a vertical photo as opposed to publish it in
its original form, right? So another horizontal photo, I guess Coney Island is all about horizontal photos, okay. You have two verticals here. So that's what you have to do. You have to decide how
many pictures can make it to the final version of the zen and how do they
fit with the design.
7. VI Sequencing: Alright, so you have the cover. It's time to
sequence the photos. Like I said, it shouldn't be
very difficult because you don't have that many
photos to work with. But there are certain tips
that I would give you. Tip number one, if the strongest image of the
Zen is your cover photo, the second or third photo should also be one of
your strongest photos. So that whoever opens the book, the Zen starts with
a strong image. The cover image needs to be
strong because whether you'll be selling it online
or in person, which I actually do,
I go to Zen fests. The cover image is the
thing that attracts people. Start strong with the cover, the second or third image, also strong, and
then you need to close the Zen with a
strong image as well. By closing the Zen I
mean the last image, but also the second glass. So this is the cover
for my New York Love. This is Zen number 17, published in February 2024, just in time for
Valentine's Day. I think I don't know if
it's the strongest image, but it's definitely top
three strongest images in that scene, in my opinion. Then this double spread
is also very strong, very quiet, very tender. It's an interesting position for a photo because here
you have the cover, and then you have this
part, which is more rigid. It's thicker because
it's still the cover, and then the actual
zen begins here. So it is a particular meaning or significance that
that photo has, and I always make
it a double spread. I never, never, ever put a single photo here and a single photo there.
It doesn't work. I also often put some quotes in my zines
on the first page, just like here in that
Gleason's Gym zen. So I will put a quote that's somewhat
relevant to the zine. And then I end the zine with a photo that is also usually
one of my favorite photos. And then the second last, again, it's always it's
always a double spread. The second last photo is
always a strong one as well, because just like with the book, you need to open strong. You need to attract attention. You need people to be
like, What's that? And then you need to finish with a strong image to
leave a good impression. It's that simple. Another thing to consider when you're
sequencing photos, and especially if
you do it in color, is that the zen is consistent
in terms of colors as well. Um, you know, my job is very easy because it's
all black and white. The only thing I have
to take care of is that the black and white
tones are consistent. And that in itself is some work. I use a certain way of
processing my photos, converting my photos
into black and white. So they are all consistent. The paper is consistent. All of those zines were printed
on the very same paper, and luckily, the printer
I'm using never changed it. They never discontinued
the paper I'm using. I'm using mat paper that I think is great for
what I need for my New York Chronicles stuff. It is unfortunate
when you work with a publisher and
then after a while, they discontinue the paper, for example, and they don't
do mad paper anymore. Now you can only get satin
paper or glossy paper, which really changes
everything for me. I would literally have to find another publisher if one day
they decide that they're not doing mad paper or
they're doing thinner paper. They don't do that thick
paper that I love. For whatever reason,
I mean, the reason is always the same money, right? Suddenly, it starts making sense for them
financially to do it. They don't have enough orders. They discontinue
the paper or they switch to glossy paper.
It's a problem for me. Luckily, that didn't happen,
but it could happen. And even trickier is when you want to combine black and white and
color photography. This is something we did in
my book, New York Chronicles. I was opposed to it
at the beginning, but the publisher sort of insisted and they
convinced me. In the end. In the end, I
thought, Okay, well, those color photos
are also my photos, so it's not like I'm
not proud of them. I just don't think
that they necessarily work so well with
black and white. And the end result is
actually pretty good, but it took some work to marry color and
black and white photos. And if you're inexperienced, and if your color photos are all over the place in
terms of palette of colors, and then you suddenly
want to slip in black and white photo,
this could be an issue. It doesn't have to be an issue. Some black and white
and color photos work just fine because
they connect on other levels like a theme or even the lens
that you're using. If they're taken
with the same lens, there is some thread that
connects them, right? It's easier to make it
work but in general, I would say it's a tricky thing. But even if you're
making a zine just made of color photographs,
make it tight. You know, you don't want photos that are
slightly desaturated and living on the same page with super contrasty and
super colorful photos. This just gives off
an amateur vibe. So if you're not into that, if you want to step
up your game and, you know, show
that you're not an amateur, be wary of that. Either do a zine that's all in color and those colors
somehow talk to each other, or avoid it altogether and
do it black and white. And the hardest part
of it would be to join black and white in
color. Absolutely doable. I'm not discouraging
you from doing that, but I'm saying it's tricky. It's going to take some
work, and it's going to take some time to
make it happen. It's just trial nurse, you know. So that's another
thing to consider. A great tip when sequencing is try not to put similar
photos together. It's counterintuitive. It may sound like,
Oh, this makes sense. There's a photo of snow
on the left hand side, and so we need to put a photo of snow on
the right hand side. And while this works, sometimes, this cannot be your
go to modus operandi, the way of creating
a scene, in general. I ran into a little bit of
an issue with my editor because I had a while I was
making the book, I mean, I I had a certain design of my book made by a
professional editor, and then they had some
of their own ideas, and they made a
different design, and it turned out a lot of what they did was
just doing that, grouping pictures
based on themes. So if I had seven pictures
of kids in that book, they put them all together. So, suddenly, you're
browsing through the book, and it's like kids,
kids. Oh, more kids. Oh, kids again. Kids, and
it just doesn't work. It's much more interesting to actually put contrasting things. So a kid and an older person, the same bridge or
the same park in snow and the park same
park in the summer, right? Of course, if you
have double spread, because that's what I'm
talking about right now, marrying pictures on one spread, if it's a double
spread, problem solved. But at least partially because then you have
to also make sure that these pictures
whatever follows and whatever precedes makes sense that they have a certain thread. Of course, again, my job
is easier because if the whole Zen is about Coney Island
beach, then guess what? They're all pictures of
the beach of Coney Island. Some of them are in the summer, some of them are in winter, but at the end of the
day, the theme is strong. So it doesn't present that much of a difficulty for
me to marry them. But if your theme is broader or more general and that's why I say if your theme is general, it's going to be a problem, not only because it's
less interesting, but also because it's harder to put all
those things together. If you're making a
zine about New York and some of them are
black and white. Some of them are in color,
it's going to be a problem. It's going to be difficult especially if
you're not experienced, to make it work so
that you look at a zen as if you were
reading a short story because that's what
I think of my zines, they're photo essays, basically. So you're not jumping from random photo to
another random photo, what's going on here? A Zen, a book, any kind of book needs to have a narrative, needs
to have a flow. And if the flow is broken, you'll notice as a viewer. And the more experienced you are at looking at photographs,
the more you will notice. Why are those two
pictures together? So I would discourage you from putting pictures that are very similar on the same spread. Again, there are cases
when that works, but in general, don't do it. If you have a picture of a man With an umbrella on
your left hand side, don't pair it up with a
woman with an umbrella. Something more interesting
would be an older man with an umbrella versus a young
girl with an umbrella. Okay, that's better. I
still wouldn't do it. At least there's some friction, there's some
interesting contrast, even if ever so slight. But a more interesting
pair would be a man with an umbrella and a kid in
a fountain during summer. You have the theme of water,
but it's not that little. Maybe it's raining
in the first photo. So the water is
there, but it's kind of I don't want to say
subconscious, but it's subtle. And then you have a kid in the middle of a summer without his clothes and a fountain, maybe you have a bunch of kids. That's also interesting.
You have one subject here, but you have seven subjects
in the other photo, and that creates friction
that is interesting, something that makes your brain go from one level to
another and like, Oh, that's interesting as opposed
to like, Oh, kids, kids, more kids, happy kid, crying kid, and so on. That doesn't work.
That's another tip. Make it interesting by not using the same theme
on the same spread or not grouping pictures that have the same theme in just one chunk or one
section of your in. Or a book. So if I have a lot of if the Zen is
already on kids, if the Zen is New York kids, then of course, it'll be
just kids in that zen. So that presents
both a challenge, how to make it interesting, but also it makes it easier in a way because people
know what to expect, right? But if the Zen is Coney
Island Beach and suddenly you have seven pictures of kids on the beach that
follow each other, kids, kids, kids,
or I don't know, if you have three
pictures of lifeguards. Well, why would you do that? Why would you group
that? The same applies to horizontal
versus vertical. I made that mistake at the
beginning of my Zen career, and my ex girlfriend who was also a photographer,
pointed out it to me. She said, Well, you have seven horizontal
pictures in a row, back to back, horizontal horizontal. She's
like, That's boring. Why? Why don't you break
it up with a vertical one? And she was right. And today, I never make that mistake. I do consider it a mistake. Unless all your photography is just horizontal pictures,
that happens as well. My photography is heavily skewed towards
vertical pictures. So in a lot of magazines, you have vertical,
vertical vertical, but then I always try
to break it up with horizontal because I always
have horizontal pictures, whether it's just three or five, even if it's 15% and
the rest is vertical, make it work, break it. In other words, just
make it interesting. Another good tip would be to
simply give the design time. I said, I make my
zines in one day, and that's usually the case,
but you don't have to. You can make your first draft, leave it, come back
next week, reshuffle. The more time you give it,
the stronger it will be. This is what happens always
with any kind of work. If you give it more
time to mature, you have a better,
deeper perspective. You come back to the same work and you have different ideas. And I'm not saying
about spreading it over months because that's also not good because then
you lose the focus, and then a lot of times you'll come back to
something you started a few months back and you can't
reconnect with it at all. And you think, Oh, I need
to start from scratch, so something to consider. But yeah, give it time,
a couple of weeks, a couple of days. Come back. You'll have new
ideas, fresh ideas. You'll see, Oh, this photo doesn't work. Oh,
how about this? Reshuffle leave it,
come back again. Also, you can seek feedback
from your friends, family, somebody you know. Ideally, somebody who
knows about photography, who's well versed in photography,
but not necessarily. It all depends how
serious you want to take it, but, you know, you can ask your best
friend or someone who's also into photography,
what they think about it. It doesn't mean that you
have to agree with them. It doesn't mean that
you have to change your cene because they
said this and that. That's another thing to, you know, be aware of. The reason you know,
someone said, Oh, I don't like this or
I don't like that, doesn't mean that you immediately have to
go and change it. Consider it, give it time. And speaking of seriousness, if you really want to go serious
on sequencing your zine, you could use a technique that people use when they
make their books, and I used it when
I made my books, but I don't use it
when I make my zines because I don't think it's necessary, but
you could do it. And that is, if
you're struggling with sequencing your
zine on a screen, you could always print the photos in small
format four by six, maybe five by seven,
have them printed, put them on your wall
or on the floor, have a wider perspective. On the whole group of photos and then start playing with it. And yes, it's easier to
sequence photos like that. It's just that it's a
little bit of hassle because you have
to print them out. That takes a couple of days, some money, not a
lot, but, you know, and then you have to go back and do the same thing, you know, in whatever software
you're using, whether it's Adobe in
design or Photoshop. But it is a better way to look and sequence photos to
actually have them printed, stick them up your wall and somewhere where
you can see it often. And just by looking at it like a slow moments of your
life of your day, when you're not doing
anything in particular, when you're kind of idling, you look at it and it's
like, Oh, how about this? Here's an idea, which is
something you can't really do on a computer because you don't have that wide
perspective of things. You could also try that.
Another great tip that I was given by my editor was to play with the
sizes of photos. So if you have a spread, the two photos on each
side don't have to be the same size. This
is a good example. The right hand side, smaller photo, the left
hand side, a full spread. I think it's more
interesting, simple as that. Sometimes having photos
of the same size works. Sometimes it's preferable. But in my experience, just
by changing the size, again, you mix things up. You make it less boring. You make it more creative. Of course, it has to have
a reason to be like that. And in this case, the
main reason is to juxtapose two things that
are maybe similar in theme, you know, Coney Island Beach. But the size is different. It puts things into
different perspective, makes you look at
them differently. It's just something
about one photo being smaller than the other that makes a lot of
books just interesting. And yet another idea is to just have one
photo on a spread. So basically, have this photo
and have a blank page here. To be honest, I think I've tried it once in my zines
and it didn't work. That white page just
looked a little bit odd. It kind of almost looked
like something went wrong, like, it's a printing error. And it didn't work. It wasn't strong,
but I did that, or we did that in
my book many times. And we did that when we
thought that the photo is so strong that it just deserves to have the whole
spread, even if it's vertical. If it's horizontal,
then of course, it's easier because
you're probably going to make a double
spread out of it. But if it is a horizontal photo, it makes it stronger. If the photo is
really strong, like, you know, top ten of your
photos in that book, sometimes giving it that space, that negative space makes
it all the more powerful. I don't know if
it's something to explore when making
zines, but why not? You know, try it. I
don't usually do this. I tried it, didn't work. And I also usually have so
many photos that it kind of looks like it seems like
seems like a waste of space. I was like, why would I
leave that page blank if I can fit in one more photo there, really good photo, right? But yeah, yeah, play with it. It may work for you.
And in general, if there is one rule or one tip, one piece of advice that I
would give you when making Zens is over and above
all, have fun with it. That's what Zens are
for. Like I said, it could be seen as a warm up before making something
bigger like a book. Zens are your training field. Zens are when you yourself, train yourself and your
e to be an editor, when you try things out, because the stakes are low
and because you're not risking a lot of money and you're not risking
a lot of time. You can make mistakes.
You should make mistakes. That's how we all learn.
This is your playground. Just have fun with it.
When you print a Zen, and then it comes
in post and you see it and you realize,
this is not working. This spread here could
be done differently. Or, guess what? It could be done differently the next time. You can literally make adjustments and
print it out again, the second edition of that
Zine will be even better, but it doesn't have to be
perfect from the start. It usually isn't. And
if that's the kind of attitude you're going
to approach making Zen with, you're just
going to have fun. At the end of the day,
that's what it's all about. It's not about making a
ten out of ten portfolio. It's not about impressing
national geographic. It's not about being
really serious about it. It's about being
imperfect and learning. Above all, learning.
8. VII Publishing: So one way of producing your
zine is to make it yourself. You either make it with your own hands and
put it together, or if you're a photographer, you print it on your printer, and then you put
it together with a stapler or a
thread and a needle, and then you have to make enough zines to meet the demand. It's going to be time consuming, but could be fun if
that's what you're into. I don't have time for that. I prefer to delegate that task
to a professional printer. I spent a lot of time
looking for a printer, a publishing house that
would suit my needs. I live in New York City. You would think that there are so many options, and indeed, there are more options than in most other places, I'm sure, but even so, it wasn't that
easy for a number of reasons. First of all, I was looking for a publisher that would be willing to print small
amounts of zines. I have a fairly large following, but people on my Instagram don't actually engage that much. So I knew I wouldn't be selling hundreds of zines.
It was very obvious. And especially if this
is your first zen, you need to feel
what the demand is. You don't really
know unless you're a super popular photographer, and you have thousands and
thousands of followers, and they DMU every day. When is the first zen
coming out and you have 179 DMs asking about that zine? Well, yeah, then great. Congratulations. You're
going to make it. You're actually
going to make money on your zine and
then you can assume, I'm going to sell 200 zines. But when I was making
my first zine, I had no idea if I'm
going to sell 222 or 100. I was not expecting to
sell 100, and I was right. I did not. I was hoping
for more than two zines, but I didn't know that. Before anything else,
like I told you before, I wasn't treating it very seriously in terms of
money or a project. I was not looking to
make money on it. I just wanted to have fun. And sure, sell some zens if
I can, see what happens. But I wasn't, you know, it wasn't like a
business project. I'm going to make a lot
of money making my zines. No, I was actually expecting
to fail financially, except it wasn't a fail for me because that was not the
purpose of me making zines. If you don't want to
make money, if that's not your main goal
to make money, then even if you
sell seven zines, it's still okay because
you have other goals, and the reason you
made the zine is to have fun and to see
your work printed. So there was no
pressure, but even so, I still didn't want
to by default, use a printer that told me that they only print
above 100 copies. So it's either 100
copies or it's nothing. That was not going
to work for me. So that pretty much eliminated the majority of the printers
out there on the market. When I contacted
them, they had limits that I think most of them are like the minimum
100 copies, right? No, it's not for me. If you're a popular
photographer, sure, fantastic. You're going to save money,
you're going to make money. I was never going
to sell 100 copies. So I found a printer.
Here it comes. I'm not going to
withhold it from you. This workshop is
supposed to help you. So I'm not sponsored by them. They don't know that I'm
recording this workshop. The printer is mix them. Mixm.com. I chose them
because first of all, they allowed me to
order ten zines. You can even order one, which is also very important
because most of the printers will charge you a
lot of money if you just want to print one
test zine and you should. You shouldn't just blindly order 100 zines and
let's see what happens. I hope they're good. That's
risky. Just order one. Actually have it
shipped to your house, see it for yourself
with your own eyes, feel it. Is the paper okay? Is the quality of the print
okay? Are you happy with it? And once you have
that one sample Zen, you can proceed to ordering
more. That's what I did. But a lot of printers
wouldn't give me that option, or sample Zin would
be so expensive, it would be like
$35 with shipping. It's like, you could, of course, say, Okay, it's
just a one time thing. I can spend $35 and
not worry about it. Yeah, you could, but it
didn't sit well with me, especially the then I found mixe and it was
much, much cheaper. Although the shipping
is always a problem because initially they actually they're a British company, so they were based in the UK and the first zines
that I ordered were shipped from the UK only
later on maybe a year later, they also started operating in the US I believe
they're in Illinois. So not New York,
but close enough. And now my zines are
being shipped and being produced and
shipped in Illinois, United States, which
brings the cost lower. Another thing that
convinced me to use them was the quality
of their paper. They have an uncoated mat paper, which I think is ideal for my New York photographs.
It's just ideal. It's just how I like
it. I don't like my photos to be very contrasty. I would never choose a glossy paper for
that kind of work. And the paper that they
had, I fell in love. The first time I saw it, I knew this is exactly
what I need. I hope they never
discontinue that paper. I want to always
print on that paper. It has a raw feeling. It's perfect for Zen, as well. The mat quality of it, it gives it lower
contrast, which I like. I know a lot of you guys, a lot of people don't
like lower contrast. A lot of people even tell me, why are your Blacks so gray and not black because I like
it. It's done on purpose. It gives it a sort
of a vintage look, and it's just what I need. So that's why I chose mix
them. The paper was right. The platform was easy to use. The prices were
okay, really okay. They deliver fast, and
over and above all, when I got my first
zen from them, it was just perfect.
I was smiling. So when you're looking
for a publisher, supposing that you're not
going to print yourself, the things to consider is, does that publisher have a simple single zen
that they can send? Ideally, for free, they're
probably not going to do it. So at least let the single test zen be reasonable in terms
of the price, right? Another thing, they
have the right size? This is an easier
thing to achieve because usually printers have all the sizes that you want, but you'd be surprised how many of them actually didn't have a smaller size and they only had a four
bigger format size, which was never
an option for me. And then another thing is, of course, how much
is the shipping? Sometimes the price of your Zen is actually pretty good
and you're happy about it, and then you go to checkout
and then there's shipping, and you're like, What? I'm paying double the
amount just for shipping. And that of course, depends on the number of zines you order. But with mixum I have
the flexibility. If I run out, I can order more. It's not like I have to
order 100 more, right? Let's just say one issue
sold out, and actually, most of my issues
sold out by now, but it took years to
sell them out or months. Some of them sold out
immediately, sort of. And I don't mean immediately,
like the next day. I'm not that kind
of photographer. I'm not a kind of popular
photographer, unfortunately. It would be nice to, you know, upload a Zine to your Instagram, and next thing you know, it's all sold out
within, like, 7 hours. That happens to a lot of people, not to me. Sand. Even if they sell
out, I can print ten, 20 more and I don't have to print 100 more,
which is important. Bottom line is
wherever you live, try to find a publisher. I'm assuming it's going to
be online, but who knows? Maybe you actually find a publisher that has
a physical office in your city that would cover
all of those things. They can provide you
with a sample zen. They have paper that you like. They can print 20, 30, 40 zines as opposed to 150, of course, they're affordable. These are the things
you have to consider.
9. VIII Shipping: And as far as the
size of the zine, I told you at the beginning that my favorite size is this, which is slightly smaller than a notebook that
kids use at school. It's small enough that you can almost put it
in your pocket, at least in some
pockets in your jacket. So that's kind of nice. And I ship them in those
envelopes that are six by nine. They are cheaper to ship
because they're smaller and also the zine
is not very heavy. And this is important because in some cases
here in the US, if it's any bigger than this, then it becomes a package, then it's no longer a letter, and that elevates the
cost significantly. So for me, it was very
important to keep it to six by nine because that allowed me to still ship it as a letter as
opposed to a package, and I saved a lot of money. But that being
said, to be honest, even so, I don't know if
you're aware of that. You are if you live here in the States. Mail is expensive. And especially
international mail. And that's why I see a lot of American photographers
not shipping internationally because
they're afraid of the cost because the
costs are ridiculous. When I was shipping my
book internationally, the book itself was $45. And then it was a little
bit more with my signature. I was selling it on
my online store. They are sold out by now. So the book was $45. You could go to Barnes and Noble or buy it online for $45. But then if I wanted to ship the book internationally
to Europe, it was anywhere $35-65. So there were still people
from Australia or Iceland. I think also Alaska, although that's the US, so I guess that wasn't
that expensive. I think it was Australia. Somebody ordered a
book, a signed book and the shipping was double. Meaning, the signed
book, I think, was $65, and the shipping
was $65 as well. So they paid double
just for the shipping. And in that case, if you're
a potential customer, you have to ask yourself, do I really want to buy that book from the photographer
from his online store? Yes, it's going to be signed, but I'm paying $65 for shipping, where I can buy it on Amazon and if you have Amazon
Prime, shipping is free, or shipping will be $10, and you're buying it for $45. These are the
things to consider, but we're not talking about
books right now, Zens, especially if you send just one Zen because
there are a lot of orders that are two
zines or three zines. I also did five pack
zines promotions where you could
order five zines. But then I stopped doing that because it was
difficult to ship it. The cost went incredibly up. But if you're sending
a single zine in a small envelope like that, that should not be a problem. And I think if you
live in Europe, it's going to be affordable. It's going to be cheaper
than in the States. But for me to ship zines to
Europe, which I do a lot, actually, most of
my zines right now, most of the orders
are from Europe. If I wanted to go
to the post office, it would not make
any sense at all because I sell those
zines for $15 right now, and if I wanted to ship it
to any country in Europe, the shipping would be 11
$12 for a single zen, which I think is
pretty ridiculous. I know it is what it is. You
can't do anything about it, but it's still Wow. Really? People buy a zine for $15 and they have to
pay $12 for shipping. So what I did, I figured it out. I had to. I had no choice. And it works. I don't know if it's going
to work in your country. Hopefully, it works
in the States. I put the zines in an
envelope like this, and then I buy
international stamps and put it in a mailbox. Or what I do very often is I see a mailman
walking down the street. They're working, they're
distributing mail. I'll just come up to them, hand it to them and say, Can
I leave it with you? They'll say, and they'll
put it in a separate bag, outgoing mail, and it works. But each one of those
stamps currently is $1.30. We're only talking about
international right now because shipping within
the United States is fairly easy and fairly cheap. But I also do it by myself. I don't leave them
at the post office. So we're talking about $5.20. That's the cost of shipping. It works. People
get those mails. So instead of paying $15
for shipping, I do this, and I pay $5, and that's exactly what the
shipping is on my website. If I ship it within the United States, it's
considerably cheaper. So you have to figure it out for yourself wherever you live. I only learned
about the shipping. This is also interesting. I learned about the shipping
after I made my first zen. So I already had the zines. I already had my first
orders, and I was so happy. I went to the post office, Dadada let's mail those to, you know, Poland or the UK. And then the woman behind
the counter said, like, Yeah, that's 11 or $12 Paasin. And I was like, No, no, no, no, no, no, that can be. And so I had to
find another way. I did find another
way, and it worked. Maybe you'll have
to do the same.
10. IX Selling&Distributing: Okay, so you found
the right publisher. You ordered, they came in mail. You open the zines. They're good. You don't
have to send it back. You don't have to fix anything. They're ready to be
sold or distributed. And this is what this chapter is about selling and distributing. As far as promoting my zines, I actually don't except
for my social media. So I have an Instagram account. The New York Chronicles. This is the Instagram that
shows my street work, and that's pretty
much the only place where I advertise the zines. That's why I don't actually
sell a lot of zines. A whole issue usually is 30
copies. No more than that. You may be surprised, but I
don't sell more than that. I don't use any marketing. I don't use any ads. I'm sure I probably sell more if I was
using Instagram ads, but I don't want
to go into that. I think the cost maybe it wouldn't be worth it
as well in terms of cost because you would
spend as much money on promoting it as you
would on selling it. Like I said, for me,
Zens have always been just a fun project that I'm
not trying to make money. I have zero pressure
making money out of it, and of course, the effect is that I don't sell a lot of zines, but
I don't mind that. I only post on social
media, but of course, if you want to take
it to another level, you would probably use ads. Of course, there's
also networking. Going to Zen first
to Zen festivals, spreading the word, meeting
other people that make zines, getting into some sort of
Zen groups, Zen communities, whether it's online
or in real life, is also very helpful. I go to Zen first
as much as I can. I've been to two
already this year. And it's been fun. They're
usually very low key. It's not like a book
fair or anything. It's usually somewhere,
you know, in Brooklyn. But you meet a lot of
interesting people. Some people come back
to buy my zines. They already know,
Oh, you're the guy, you're the guy black and
white photos of New York. Yeah, I want to get another one. It doesn't happen very often, but when it happens,
it's really nice. So, you know, again, it's up to you whether you
just want to keep it low key. It depends on your following. If you have large following,
it will obviously make it very easy for
you to distribute. All you have to do
is post, right? I have a medium sized following, but there's not a
lot of engagement. So when I post things, there's not a lot
of reaction to it. So my audience is very quiet, very low key, but they still
see when I publish a zine. Then another thing
I do is I will send a newsletter to all the people who already bought my zine. I have their email addresses, just letting them know
that another zine is out. And obviously attach a link to my online store,
and that's it. There's nothing more
complicated to it. I can't say that, you know,
I'm selling hundreds, but I'm selling enough
to be satisfied. Other ways of
distributing would be, like I said, doing it
personally. But let's face it. Today in 2024, the way to do it is online hopefully you have a website and you can
make it happen over there. If not, if you're
just on Instagram, you can have people pay
Pal you or VNMO VN Mo is a paying app in the US that I don't believe
exists in Europe, but I'm sure there
are other apps. You can sell directly through your social media
without actually having a system set up like a website but it's better
to have a website. It looks more
professional and it just makes the whole process
easier as well. But of course, on the downside, you'll probably have
to pay some fees to your website provider like
Squarespace or whatever else. There's always pros and cons, but overall, that's how I do it. I have my online
store on my website, locords.com slash STORE. I have different categories. One of the categories
are Zens they're $15 and then $5 for shipping. And yes, I have to
pay some fees to square space for
each transaction. It's not a big deal. It's
not the end of the world. And I ship the zines myself.
11. Class Project: And now for the class project, make your first Zen. If you already have an idea
what your first zen could be, start creating it now following the steps
discussed in this workshop. First, as we said, dig into your archives and
make the first selection, then trim it down to more or less 20 photos
for the final selection. Spend a good amount of time
sequencing photos in the Zen. That is the most important part. Use whatever software
you're familiar with. I'm not going to get into
the technical side of designing a Zen
because that would be a whole separate workshop. Create a simple layout and
save it as a PDF file. Try to make the Zen
short and sweet. Remember, less is more. Once you have the PDF file, send it to me on
lukcortas@gmail.com, or post some screenshots of the PDF here on the platform
in the project section. If you want to go
the full stretch and actually print your
ZN, that's even better. I would love to have a look, and we'll definitely give
you some feedback. If you don't already
have a clear idea what your first Zine could
be or have an idea, but don't have enough photos, go out and shoot with the
intention to make your first Z. Come up with a theme, an
idea, make it specific. Think how when where
you'd like to shoot it. Ask yourself, what
is it that you want to show and
how to go about it. Remember, don't
rush. And remember, over and above all, this is
supposed to be a fun project. Take it easy and
enjoy the process. Good luck. I'm looking forward to
seeing your zines. O.
12. X Final Thoughts: I hope that the four stages
that I talked about, the idea for Zen, the process, publishing and selling or distributing
make it clear. You could use it
as your template. You could do it in your
own way, of course. But the main goal is to have fun and to have
your work published. See your photographs
as actual prints, which then may lead to you
thinking about a book, Zens are a fun way to
promote your work as well, send them to galleries, send them to editors, leave them behind when you're attending portfolio reviews. Or take them to a Zen fest and that's a great
way to meet new people, to see how other people
make their zines. I assure you, there
are a variety of methods and exchanging ideas
is always a good idea. Building a community. Go
and have fun with it. Of course, if you
have more questions, you can comment below
or you can DME, find me on social media. I'll be happy to
answer your questions. I've been making
zines for five years. It's been fun, and I'm going to continue to make zans not
necessarily from New York. Maybe I'll start a new
series with a new theme, but I'm definitely
still enjoying it, and I hope you will, too. Have a good day, and
let's make some zines.