Google My Business - Local SEO & Local Business Marketing

1. Google My Business Intro - Local SEO: Hey everyone, My name is hazmat, unexperienced digital marketing consultant with over 15 years of experience. The company is as large as Mercedes Benz, Chrysler, and hundreds of small businesses sharing one thing in common, ensuring that always get them maximum results. So in this Google, My Business course, I'm going to show you step-by-step how to explode your local business and get you write super high on Google using the exact tactics I've personally used over the last ten years to get my clients rank to that number one spot on Google and other search engines to ensure they get tons of leads, sales, inquiries, and much more. So the formula I use works. And did you know that over 50% of searches conducted on Google every single day or local consumers looking for local businesses like yours. Now that's absolutely huge. So if you're not on that very first page, you're simply missing out. So in this course, I'm going to show you a real client setup. Show you exactly all the steps that I use to get that chlorine to the number one spot on Google. So what I'm going to cover off everything such as writing content, titles, images, citations, reviews. And I'm also going to show you how to measure your dashboard stats in this bite-size course. So I call, wait to get started. I'm super excited. Let's have some fun and let's dive in. 2. Google My Business Set Up: Hi everyone. I'm just going to start off with lesson one boy, just showcasing the client that I'm currently working on and the particular website that we're gonna be working on in this lesson. So just a brief overview of who the client is. So it's a company called JW loft conversions or Joseph wore it loft conversions. And as the name suggests, they do loft conversions. As you can see, they create extra rooms or extra space in households by creating these loft conversions, making them into bedrooms. So this website is actually designed by myself to the client's specification. And it actually ranks pretty well already on Google. However, they want to push a little bit more local search because they want to target in particular three different cities. But primarily they want to target WR, which is the main city that the client is in. Gloucester and Charlton them or to local neighboring cities are quite affluent. However, the client resides in Wooster and that is the primarily target location for this particular client. So what we're gonna do is so that's just obviously a brief overview of what they do. So typically you'd want to rank for something like loft conversions. Wooster. Loft conversion was to share can loft convert or convert? My loft was to share those things that's kind of like what the client wants to rank for in Google. Okay? So the first step, in fact, it, before you dive right into it, the first thing to do is, is to actually create a Google My Business account, and an email address. Now, typically, what I do is I'll actually keep a separate e-mail for Google and this is a top tip. So this carbon here has got info at JW loft conversions in the top right-hand corner here. However, I don't recommend using something like this. What I would suggest yourself is, is to create a separate one for things like SEO. Creating directories is to use something like Google or SEO at and then the domain name. So we'll just create a generic Gmail e-mail address where the customer can use that particular email address to create all your listings. So let's just go ahead and do that now. Okay, so wherever I'm on the Google, My Business account page and we're going to create a Google account. So as I said, I'm going to create one using the e-mail address at the domain name. And that is recommended. Ideally, if you can, obviously just create the account for the user, put in a password and then hit next. Google is then going to ask you to verify your email address as a measure of security. So then what you need to do is to login to that email address and then enter the unique code that's been sent there. So let's go ahead and do that now. Okay, so once you've actually set up your unique code here, just follow a couple of simple steps, which is fairly self-explanatory. You'll come to a screen that looks like this. So you can call them opt in or out of this or January just opt-out, escape. Personalization settings just express next. You continue over history on or off. So essentially what we're doing is creating a Google account here. Just pretty much essentially, confirm it and agree. Google doesn't really give you too much of a choice there. This is where we essentially start to build our business profile. Now, this is our Google business profile manager. You can see in the top left corner and the business name, I'm going to give you a top tip here, guys. So this is something that I've come across many, many times. And you've already got to find the fine balance here because this is something that's quite keen, critical and I'll give you a bit of a top tip here. So Google generally likes it when a matching keyword fits inside the company name. So e.g. let's just say you're a plumber in a certain city. So let's say you're a plumber in London. So what you wanna do is you want to compound the keywords in the business name. So e.g. this is something that can be quite challenging to explain to a client if you're e.g. setting up a Google My Business page for a client is to explain to them that they've got to get the balance between keywords and their brand name. So e.g. if you've got Let's just have a quick Google here. Let's just do plumbers in London, e.g. and let's see what comes up and I'll give you a good example. Just straight off the bat here. So we've got Pimlico plumbers, them in their pulmonary closer is a location in London. They see his classic example. This company is just targeting this domain name for SEO purposes. So obviously they're not called London plumber as their company name. In fact, let's just click on it and see what it comes up as. So they're Stuart Staunton. Staunton flow building and plumbing. That's their actual company nameless have brand-name. But what they've done is for SEO purposes, is they've gone for a specific keyword, which is what people would generally search for if they're looking for a plumber in london, London polymer. So this is, I've got a whole course on this which is around keyword research. So I do recommend that you do check that out because this is really the beginning of SEO and also touches him with Google, My Business and local search. So what this company is, and as I said, it's just targeted those keywords in solids, their domain name, which carries a lot of weight with Google. Although their company is nothing to do. The actual brand name is nothing to do with London at all in Staunton flow building and plumbing. So going back to what I was saying, so as a compound research, you could, you can go for five. Let me, let me show you a slightly different examples. If I do, let's say taxi, e.g. you've got yes. So this is a really good example here. So you've got Wooster TOA taxis. So this is their actual company is called a compound domain and compounds church. So they're targeting Worcester taxis or taxi Wooster, vice versa. It doesn't really matter, but their actual brand name is TOA. Another one is City taxis, Worcester. So that's the actual brand name. And also so we just click on the website. You'll see on there. Yes, I City taxis. They does sexual brand name. What they've done is they've actually done a compound search. And that's what they've done there. So that's their brand name as well. So they've included the main target keywords inside that brand name as well. So that's ideal, really that's ideal because it covers both your brand keyword and also your targeted local keywords to your city. So that's a perfect example of that. And that's something that I do recommend. If you can, is to go for a balanced compound keyword on there. So for this particular example, in with them, with the loft conversion business, which is the JW loft conversions. Whoops. Just this one here. So this might get quite long now because you've got JW loft conversions. And then if people WR in there, that's quite long. However, it is really what they do. Loft conversions, they are long keywords. What I do recommend is, is to actually go into something like keyword planner. So if you search for Google Keyword Planner, so the next step is, you might be wondering is, well how do I know what are the right keywords to target? How does my client know what the wrong keywords target? What you don't want to do is you don't want to be guessing. You want to be going by the actual search results, the search volume and the metrics that rural people are searching for on a daily basis. And there is a free tool for that, and that's Google Keyword Planner. And that will help you decide what keyword to use inside the title search for the actual business name. So as I said, you don't you don't want to just go for something like JW loft conversions, although that is okay. However, there's no city inside there, there's no London or there's no WR e.g. this would be a good one. But what we want to do is instead of just guessing that people are searching for loft conversions was to actually be a bit more specific and get a bit more data to what people because they might be searching, convert my loft was to, or loft converts or stay or convert my loft Worster. You want to get this bit right? And the way to do that is the way to tackle that is through Google keyword planner. So what we'll do is we'll stop there on less than one because we've created our account now. Now we're going to dive into a little bit of keyword research. As I say, I've got a full course on this, which goes into quite in-depth knowledge, in-depth color, and detail to show you exactly what keywords at all good, how to target them, whites, I'll get them, and so on, so forth. So you can phone now course here on Skillshare. But I'm just going to whiz through this part of it in less than two. So thank you for watching this lesson and I'll see you in the next lesson. 3. Keywords & Profile Optimisation: Okay, Welcome back to Lesson number to everyone. So we're going to continue on and dive into the keyword research side. So as I mentioned in the previous lesson, just head over to Google Keyword Planner. So just searched that. Gave us a free, free tools, have great tool and it helps you discover new key words or get search volume. I'm forecasting for existing keywords that people are typing into Google to make sure that you're targeting the right keywords that have enough search volume per month in order to ensure that you're targeting keywords for your client or for yourself. So bomb and jump in here and you can again follow me along with this. So we're going to type in their loft conversion. Worcester loft convert. Essentially just painting some guided keywords. So just take a little bit of an educational guess. Let's just say, I'll give you some other random examples. So let's say it's a coffee shop in New York. So you do coffee shop New York. If it's a, if it's a, you know, your client or your soul, you're a plumber electrician in a certain city, So you do generally, the rule of thumb is Surveys followed by city. That's the general rule of thumb that people are all consumers tend to follow along. They'll search for whatever they're looking for, electrician, plumber, taxi, coffee shop, whatever it might be, followed by the city that they're in. So electrician in London. So it could be plumber in New Orleans, could be anything. But I think you generally get the economy, the main gist of it. Um, so I'm gonna go ahead and do this and just hit Get Started wrong and see what Google comes back with and see what it called inline styles to give me. This is going to give me some data and we can obviously add to it, edited and so on and so forth. Showing me here. So it's showing me loft conversion Wooster is getting 10-100 searches per month over the three months chain, just not really changing that much. Urine red change is pretty consistent. It stays quite consistent, is medium amount of competition for it. So generally you get a low, medium, or high. If you were to bid on it and via Google lance, it would cost you for that particular keyword to target or Google ads and cost you 64 pence per click. So e.g. go in there and do Loft. There's this one here, bark.com. So if I was to click on here, can you see this little thing here on the left-hand side here? If I was to click on that, that would cause this company 64 pence, along with actually my client who is also in Google, ends up the minute if all cyclical not done probably cost him around 64 p as well on there. Which is a reason why we're going to be targeting mall, organic and Google My Business keywords because 64 pens, if you're getting ten clicks a day, well that's six pounds, 40 of, of, of of, of a width of clicks. So you want to be careful that you don't keep paying for these colleague clicks and you do want to call it target, the local search. So let's just add some more keywords in here. Someone you love commit was to share, was to loft convert, convert more in loft. Loft conversion company, loft conversion, business, loft conversions services. So let's just try that and let's see what that comes up with. Identity, that group one, which is fine, hit Save. Okay, so yeah, so we're getting a little bit more data now. And so we can see here loft conversion company, also slightly more generic code in-between 100 to 1,000 college searches. You could go fly loft conversion and then compounded loft conversion Worcester. So you could go for JW loft conversion was still, which at the minute is likely going to be my winning keywords. But the whole idea is to zoom in a little bit here for you. The whole idea is to target certain keywords that are not getting as he don't want to be targeting these keywords because that they're not getting any search volume at all. The average monthly volumes. This means is none. So you don't want to JW loved committee was to JW loved convertibles to share. You don't you don't wanna be talking those because nobody searching for them. At the Trojan boy that myocardium keywords would be JW, loft conversion, Wooster, which I believe is what I've got in there. So we were spot on originally. 4. Advanced Profile Optimisation: That'll be a good one to choose. Well, okay, So we're going to continue forward on here now and see what, see what kind of category that we can fit this in. General, a tricky one. So I guess the category this would fit into is probably building, I'd say is I guess it'd be a building building design company. I guess that's probably the category that fits into. I'm good thing you can do is, is to look at others in the market and to see what they're doing and what category they fit into. So e.g. here we go. So a couple of the companies that are already ranking in there, you've got some odd ones and they're they've somebody's put a kitchen renovation. Definitely don't wanna do that when there are a lot of conversion company. So whoever else we set that up for them didn't quite do that. Roi custom home builder could fit into the category. You've got a carpenter here, which is more of presenters would work. So really the decision is yours. I'm gonna go for a building design company because essentially that's what they do. They designed and build. It, does not go there, get a design, design and planning and building. That's essentially what they do. They design, build and plan their create, create your new rooms and your loft. So I'm going to stick with this one. It next. Yes. So if you've got a physical brick-and-mortar shop and then you'll see You want to guess here as always, want to hit no. So this current has so many. Yes. So this is really, really important step now. This is how Google call it determines and creates the steps. So this is really important. So let's jump in here then the clients details in here. Okay, so once we've got the verification stage, so we're going to enter the info and then hit Enter. It's going to go into a screen here. What it's going to email, the email address that you put in there. And then I need to verify that. This is actually a good example here because these are some of the problems that you can come across and that may arise. I've hit email again. And what's happening is at the moment, the Google verification seems to be having a slight error. So I've gone into the client's email account that I've set up specifically for this inbox. There we go. It's actually worked this time of crisis. Here's the code, this onetime code. So I can copy that over an interval, a onetime code and hit verify. This wasn't working before guys in it. It wasn't coming through. So there's probably an error on the Google side. If it does, then you can always hit verify later. So if you do come across that issue, don't panic. Just hit on their verify later. And you can do a phone verification as well and they'll call a phone number that you've opted. So there's no accepted the code here so we can hit Next and we can continue building our profile. Okay? So the client is open Monday to Friday, so I'm going to put the hours in here. So they open from 08:00 A.M. until 06:00 P.M. Okay. And then what we're gonna do is once you've done one, then you can just copy paste some rest over. So I'm just gonna go ahead and copy paste or in groups. Okay, So we've got on there. So open from Monday to Friday, from ATM to 06:00 P.M. just also make sure you get that accurate because that is the page that will be displayed for on the Google at page itself. Now add messaging. So this is a fairly new feature that Google has added quite recently. Now, generally, I do recommend this and this is a twofold scenarios. So the reason why it gets two folders, because you've got to ensure that whether you're setting this up for yourself, your own business, or whether you're setting it up for a client. You've got to mini show that you do keep on top of this and when customers do message you, you do answer them as quickly, as promptly as possible. So if you don't, then it could be the case I would actually potentially losing a sale. Generally, I would say that if you're not too computer or phone savvy than leave this off if you are very on top of it in terms of being quite proactive and very responsive to messages and keep this on. Because if you don't, then you might lose a sale. If you keep it off, then people will generally, or they give you a call or go onto your website and message you via e-mail through your website. So I know what this particular client he does get very, very busy, um, because he's very hands-on in his role. I know if I have this turned on, he won't always get time to reply back to customers. So I'm going to opt out with this. You can always opt into it after. So I'm going to hit that off and then leave that off. Now, so adding a business description. So this is again one of the most important parts of the Google profile creation because Google will look at this text on here, and it will look at all the keywords within this text. So this is a top tip here. Make sure you use as much as your 750 characters as possible. Because this is what will differentiate your business from a competitor. And what you wanna do is, is to not really copy paste from your website, but is to get ideas from your website. And I'm gonna go ahead and create this now. And then you can get them and give you ideas and recommendations on how I do it and how successful I've been in the past with my clients by using good detailed description, having the right balance of keyword rich text in there, which will then help you get ranked in the top three and the Google first page. So I'm just gonna go ahead and populate this text now. And then I'm going to show you how I've done it. I'm why I've done it. Okay. So this is the texts and description that I've come up, everyone for this particular client and I'm just going to read this and detail. So you understand the terminology, the keywords, and the dialect that I've used inside here, because a top tip periods is not just about putting in some text that customers will read. And it's about really putting your marketing hat on and kind of using a good set of texts, context, content in there to really build a picture of what the decline can expect. And I've worded this very specifically to ensure that we are hitting the right notes here. So please do try to pay attention to this bit because it really, really is valuable insight. And this is something that I've learned over the many, many years I've been marketing. And this will help your customer, your client, or yourself get more leads, more inquiries, essentially more sales, they flee. So I'm just going to say, I'm going to read this through and then I'm going to talk you through why I wrote it this way. And again, talk about the tips that you can use in there. Joseph Merrick loft conversions Worcester is a family run carrying an independent loft conversion company covering most of shirts out num and Gloucestershire. So I'm just going to talk about the first paragraph and why we've done it in such a way. So Joseph Warren loft conversions. First thing is we've talked, we've covered off the name of the brand. So that's the first thing the customer will read is the actual brand name. Joseph lauric loft conversions was. The second thing in here is we've used our compound technique for SEO purposes, and we've not only covered the brand name, which is very important to stick in your customer's mind. But we've also covered off the keywords, which is what people will tend to search for when they're looking for that particular service inside Google. Already in the first line, we've covered both things off. So continuing on, so is a family run carrying an independent loft conversion company covering wants to share child num and Gloucestershire. So family-run carrying and independence. So you've really got to put your marketing hat on here and think about your audience. They're called the persona that you're targeting. And also what the client or the customer does. This particular client, obviously, they they convert a loft of somebody's house into a new living space. So I mean, they're all going to be doing building work. There's regulations involved as planning involved, There's architects involved and what they do. So they can be quite stressful thing. Imagine having somebody come into your house for four or five days in a ripping out your colleague your loft, and then turning it, enhancing it into a living space so it can be quite stressful. Home strangers in your home that you've never really met before and trusting them to take on quite a big responsibility and changing essentially the dynamics of your home. So you've got to think about this and you've got to really get the right mindset when you're, when you're writing about what the service is. So what I've done is I've gone onto the About Us page of the client itself. I've covered off some of the some of the bits here. So they are a family run business. One thing I did, did fail to pollinators that 20 years experience. So in fact, let's, we've got a little bit keywords. Let's get that in. I'm just tweaked it ever so slightly goal is to get the 20 years experience in there because I felt that's a key part to put in there. Just reflecting back on the client's websites. So the first paragraph now just reads, Edison, slightly different, I've improved it further. Joseph, oracle of convergence will stay is a family run carrying loft conversion company with over 20 years experience covering child and Gloucestershire. So again, that's a perfect opening paragraph, has got the it's got the keywords in there. It's got the cities that we want to target in there. It's got a hemorrhage experienced. The company has gotten there, it's got family-run, It's got caring. So these are all powerful keywords that you definitely want to include in your text for when you're writing your description. So that's the opening paragraph and that's one of the first things that Google will look at, is the first paragraph carries some of the most weight in this indefinitely. Make sure you've got your keywords are good balance of your keywords and okay, so continuing on. So we understand that extending your home can be stressful. Trust us, we've been there ourselves. This is why we treat your home like it was our own to ensure we provide the highest level of service when committing your loft to enhance your living space. Again, we're talking about being we're trying to be relatable here. So this is what we're trying to tackle off is that we're trying to be relatable. We're trying to be understanding. Because, well, you've got to remember is that humans or consumers are emotive people. So wait a minute if people were evoked by emotions, so when you touch on people's emotions, you'll generally get a response. So whether you use positive keywords or negative keywords, you'll invoke some common in emotion. And that's how people tend to respond. So important that we understand that you're extending your home can be stressful. Trust us when we're trying to say here that you can trust us too. Because you know, using a new company is a leap of faith. You will put in that word, trust in there. We've been there ourselves. This is what we treat your home like. It was our own to ensure we provide the highest level of service. Again, really powerful keywords, really, really powerful content here. When converting your loft to enhance your living space. We're enhancing their living space. We're enhancing their home. So these are all really good keywords. Do try to take on this feedback and Troy to whatever services you might be offering or your client's offering. I recommend going and spending 15, 20 min maybe on a whiteboard. Just want a piece of paper sketching some ideas, putting some powerful keywords on there. Things like Care, Trust, years of experience. Can do. We can, you can put them all these powerful buzzwords in there. Because these are, I've studied this for many, many years and these are what help convert potential customers, potential leads into sales. Okay, so let's just continue on then. Okay, so now we're talking about the current economic situation. So the cost, oops, let's just go down a little bit. With the cost of purchasing a new home and all time high, extending your loft into a living space is a fantastic way to increase the value of your beloved home and maximize the space. So yes, so at the moment around the world, buying, buying a house, prices are through the roof at the moment. The protection is, are they going to continue to get higher and higher? Everything's going up at the moment. So this is very, very true to time. And to be honest, it's going to be true to time over the years because house prices, they generally, they always, always go up. In fact, a recent study that I read that they go up by 100 per cent every ten years. This is typical around the world. So you've got to really understand and study your client. It's business to get a good idea of who they are, what they do, what they're kind of dynamics are really add value for your client or for your own business. And that in return will showcase to the customer and it will help them turn into a lead or a sale. Okay. So the following paragraphs is, turn your loft into another bedroom or another living room to a luxury bathroom. Anything is possible and the sky is the limit. Okay, and we've used our maximum 750 or some 50 keywords here. This really is a very good, strong detailed description. It's got all the buzzwords and now has got all the great keywords in there. Just picked up on something. We just missed a full stop there. So put full stop in there. Yes. So I hope that really does help you with this part of it. Really given you a lot of detail there. So please do watch this, this lesson again a couple of times just to understand how and why of wrote things in this particular way. The buzzwords to keywords, those emotive content relatable keywords that are really do help customers and potential prospects turn into real sales. So we're going to end the lesson here and we're going to continue on in the next lesson, building the second part of the profile, or we're going to move on to images, more keywords, services. I'm gonna give you some more top, top tips there with images and a lot more to really maximize the chances of your ranking on that all important page on Google. So thank you and I'll see you in the next lesson. 5. Power of Images GMB - Local SEO: Okay, Welcome back to Lesson number for everyone. So in this lesson we're going to cover off the photos and the media side of Google, My Business. And I'm going to show you now the best way and the most SEO friendly way of optimizing your images. So they also rank in Google and they also add value to your GMB page. This is the next step. So what you wanna do is you just want to go ahead and hit add photos. This is a bank of photos that the client has got in terms of no one's from their website, the ones that they've provided me, et cetera, et cetera. So I'm just going to go ahead and I'm gonna just going to select all of these and just simply drag and drop them on. One thing that you will notice is, and the top tip here for you is to actually label your images in there. So you can see here that I've added keywords and there's a bathroom loft conversion. So I'll just open this image up just so I can show you so you can see it. So this is one of the loss that were converted by my client, turned it into quite a beautiful bathroom suite here. And this is obviously what his client requested is to turn their loft into a bathroom. So very, very nice image. What you wanna do is you want to make sure that the keywords here, bathroom, loft, conversion, milk, so that optimized they're relevant to the particular hemorrhage. So see here we've got a bedroom here and we've named it bedroom loft convert, and they've all been renamed. They're not like, you know, 11500 dot JPEG, which doesn't really mean anything to anybody. They've all got a real names, make it irrelevant. So they can even rank high in Google case that's a top tip there for you. I generally applies for anything web related. If you are e.g. doing a website, you've got images on a website that you're designing. Always, always make sure that the image name is relevant to the image. And wherever that is or herself got other courses on Skillshare that corner, talk about this, explain about keyword research. And it's one of the things that I've used over the years to help get monoclonals ramped up and get more traffic to their websites or their pages. So again, I'm just going to select all, go ahead and just drag and drop these onto here. I'm not going to take a moment to upload all the images on that onto Google. Okay. Okay, so it's added all the images. And again, don't worry too much about the orientation of the image, whether it's portrait or landscape. Users these days, they don't really mind as long as the image content details what they're looking for, they're happy. So go ahead and hit Next. We're going to skip this bit. So this is Google's way of promoting its own Google Ads method. So the monoclonal is already running Google Ads, which I'm running, which I set up for them. They're doing pretty well on that. But as I said, Google ads can be a little bit expensive. I've got a course on Skillshare that covers Google ads in depth for a different client that I use this app. So if you want to watch over my shoulder and see how to enhance more clicks, optimisation do check that out. But for this particular one, I'm gonna hit Skip. Your edits will be visible once you've verified, you can continue to make updates to your profile or the edits will be visible to customers. I think once you've been fully verified. So Google moister want us to send a post to post card. Okay. So in essence, everyone that is calling the page, which has done so as I said, it's not publicly visible yet because it needs to be fully verified. So this might take a very short while. So I mean, the old method was Google would send you a postcard with a unique pin on there to make sure that you are actually at that physical premises that you're saying that you are out, which is obviously the one that we've got here. I'm just gonna go ahead and click on see all here. I'm gonna go and edit profile just to call it check the overall profile on there. This one, I will showcase all the bits on there. So I'm going to obviously add logo, a cover photo, and just edit some of the services on there. So we're not quite there yet, but we're almost there. So business information we've got on there. So the business name, JW loft conversions will still say, remember everyone, we're targeting the local city, Worcester for this particular client. So loft conversions, we'll start building and design company. We've got all our nice texts in their opening date, so I'm going to put a date in here. This can be really, really critical. I'm really, really helpful because if you go into Google and let's just type in loft conversions, London, e.g. this is a quick example. Let's see if any of them does. Yeah, here we go. So we've got here looks, I've got 15 plus years in business, got ten plus years in business, three-plus years. You can just see it here. So my client has been going for around 20 years, I believe. So you can see him their lives at 20 years. So that's really, really important because users do look for this and they want to see a long-established, trustworthy company that's been in business for a very long time. And this helps to entice clicks, which then will help to get your ranking even higher. Always be honest here and googled is smart enough to look for things, cues like this. They will, they will look at things like that. So let's just go back in there and let's just go back in there. So I believe it's around 2002. So putting them in January January 1st for the for the minute as I don't know the specific month, but I do know who's around 2002. So we're going to hit Save in there. Okay. We don't need to do the website because he's got a website already. Okay. And the websites there already. So we're going to hit dismiss on their insured. This is always, always correct. Everyone makes sure that you are copying and pasting the exact homepage URL, as I mentioned in the previous lessons. So the location areas that the customer is targeting is in here, which is what's the share of Gloucestershire child, and so on and so forth. We've got our opening hours. This is not applicable at the moment. Okay? So again, we don't need this bit here. Okay? So, so some of these things here are very important and I'm going to show you now in the next lesson how to add these and enhance the listing further, further to the images that we've added. And I'm a lot, lot more for this lesson, everybody that concludes it. And I'm gonna, we're gonna go into the more in-depth and more advanced things now, in getting your GMB page rank higher in search. 6. Advanced Image Tagging: Okay, welcome back to the next lesson, everyone. In this lesson we're going to continue on from our images. And I'm going to show you the slightly more advanced way of geotagging your images. So the website I want you to go onto is G0 image.com. So just before I dive into geotagging images and talking a little bit about this, Let's explain in detail what geotagging is, how it helps SEO and how in particular it helps local SEO. So geotagging essentially means geographically tagging an image to tell Google where an image was actually taken or where it represents. So this is actually perfect for local SEO. So if you've got a load of images that you've taken in a city like New York, e.g. or London, or wherever it might be. What you wanna do is you want to geotag it, which I'll show you in a second. And then this tells Google that this is exactly where this image is taken. So essentially it will help boost the SEO of it a lot, lot more. Because not too many people know about this. I'm pretty confident that a lot competitors may not know about geotagging, then this will give you an advantage of getting your images ramped up a lot higher in Google and also get you more local traffic. This is a great top tip and I'm going to show you a couple of examples now. It's all about longitude, latitude, it's all about the image. So a lot of smartphones these days, they already have the geotagging facility built into them. So if you are taking images using a smartphone than a lot of the data is already crunched in there. If you also then rename the image, as I suggested in the previous lesson, to bath loft conversion or bedroom loft conversion muster e.g. don't forget, you've also got a character limitation on the characters of your image. So what you do, what you don't want to do is you don't want to create a very, very long image name because they're all essentially will get truncated. In other words, if you choose bathroom often conversion was to share also some very, very long name. So what will happen is when you upload that image into Google and it will truncate it down to maybe bath loft conversion. You just got to get a balance here. The city name in there, great. But also another top tip is to use this method here, which is almost screen, which is the geotagging of your photos. So I'm gonna go ahead and create one with you now just to show you how easy it is, and I do highly, highly recommend you doing this slightly more advanced method of getting your images sorted. Let's hit the Start Now button. Instead. It's then going to ask us to basically drag and drop some images on there. So let me just go back here. Okay, so I'm gonna go ahead and choose this particular image here as an example. And then I'm just going to grab this image and then drag and drop it here. Let's drop it on there. Okay, So at the moment, we've got obviously we've got nothing on there. It's just chosen the center, center here. So what we're gonna do is we're going to go in there and type in Worcester. Again, make sure you choose the right location. As you can see, there's several boosters across, across the world. So make sure you choose the right one. So what's the UK? So I'm gonna go ahead and click on that. Just, just cancel that off when it does that. So then we've got selected Worster in here. So we're going to see if there's any existing coordinates. There's no known here at the moment. So that's absolutely fine. Okay, so we're gonna write the EXIF tags in a second. Before we do that, we're going to fill in this. So what we're gonna do is go back onto the image. So we're going to click on this Copy that it's a bathroom loved conversion, bathroom loft conversion or Wooster. Let me just zoom in a little bit here just so you can see it a little bit better. So we're just here. Okay, So I'm going to copy that and paste it in there. Once you've done that, you then want to go on to write the EXIF tags. So click on that button there. And you see on the green here now at the top it says photo has been tagged. So it's fantastic. Once you've tagged the photo, you don't want to do is go ahead and hit the download button here. So download the image, but then download it onto your local computer, or then show you how to check it on your computer as well. So I'm just gonna go ahead and open, open the image. So that's our image on there. So what you then wanna do is you then want to go into file depending on what computer you're on, Windows and Mac or Windows. Let me just go back and show you in my downloads exactly where to check it and how to check it to see to make sure it's been done properly. Okay, so basically the images here on our downloads. So what you wanna do is again, depending on which platform of OS operating system you're on, Mac or Windows, just right-click on the image. And on Mac it'll be Get Info Windows and won't be view inflammation or view foil details. But this is where the color of the hidden and the bits are called overwritten. So you can see here the longitude and the latitude of being tagged on the image. So that longitude and latitude on there is Wooster. So that's a Google knows exactly where in the world that has been taken. It's also got the name of our image in there as well. So keywords that bathroom locked conversion boosters, and this has been hard-coded into the actual image itself. And it's all, it's all in there. So that's the actual dave of the extension. If you want to call, as I mentioned, if you wanted to put Wooster in there, you could do but don't forget them or get a bit long. In the tagging area, you can pretty much put as much as you want in there. Essentially. In essence, that's pretty much it. That's geotagging your image to maximize the potential and to let search engines know exactly where this image has been taken. And if it's relevant to the city, then this will give you extra ticks, the boxes to tell Google and other search engines this is where it's been taken, is relevant to the website, it's relevant to the company, relevant to the searches, search intent, which is in Wooster. Say, Hey, promote this a little bit better than somebody that isn't quite using the methods inside their SEO tactics. So this is just a top tip for you guys and it's just a slightly more advanced way of geotagging an image. As I say, it can be a bit of a pain to do every single one. But if you've got each one of you upload an image which will move on to in a moment, you have got a bank of ten images is better to do it as a bank of like ten, e.g. every day, every month, e.g. rather than doing one every other day, just to make your life a little bit easier. To move things on a lot quicker. So that covers this side of it. What you want to do is just following them from the whole image. Recommendation is you do, You do want to try and upload new fresh images every one or two weeks. Minimum, minimum once a month. This will keep your account fresh Google ICU to be constantly updating your account. Google lysis because it means that you're proactive. You're constantly updating it and you're showing your users that you are very active, care, all that sort of thing. At Google looks at this and again, it will promote, it will promote a GMV listing that's constantly active. Uploading weekly, monthly is doing posts which I will move on to an inner second, rather than another company that's just been creating a GMB page and it's been sat there for two years, has never, ever been updated. So these are all these tactics I've learned over the years. I've actually seen a Google likes they like it when people are proactive updating it shows Google that this is a real company. They all still there. They are actively promoting their own business. And that will give you an edge, that will give you an advantage of our ranking your competitors. Okay, so that concludes this side of the more advanced image optimization guys. Really hope that helped. Um, don't forget if you do get stuck as a final top tip. There are a list of free websites, e.g. I'll just show you now. Pixabay is one of them. So you've got to Pixabay. If I type in their WR, e.g. the UK, globally, say you've got some images. Ideally, you don't really want to use stock images and you want to use personal images purely because Google is quite small and it knows where images are being indexed. If you get super, super stark, you call it and use images that you've got from your own smartphone or digital camera. As a secondary backup, you can use these. Pixabay is a completely free website that it's not copyright or anything like that. It's a creative commons license, which means it's open to use. There's other websites as well. Pixabay is one of them, but the splashes, another fantastic one, again, is very free. They've got some amazing, amazing images on there. Really, really high-quality, high res images on there that you can use that will become relevant to your business. We want to look it up. So these are all completely free, as I mentioned, of useless on many, many projects. For them just already websites. So it's just a little bonus, bonus tip for you. A little bonus sort of part of the lesson. But you've got lots of different images, obviously, loads of categories from there. So that concludes this part of the lesson. Everybody, I hope you enjoyed this one, and I'll see you in the next one. 7. Advanced Profile Editing: Okay, welcome back to lesson number five. Very one. So we're just going to continue making them slightly more advanced changes now. We could also going to dive into a few more technical things which I'm going to walk you through and show you step-by-step how to really enhance your Google, My Business listing, and really get your ranking high up in there. Before we dive into that, let's continue and finish off the more intricate parts of this listing. So what I do recommend that you do is, is to go through all of these tabs on here and make sure that everything is completed to the most that you can, that you wanna do this because Google wants to show the most complete and most active profiles on it's Google listing page. Again to business name, description, category, the date, contact details, website. We're all happy with all this information to service areas, phone numbers were all very happy with all this. Some of these bits here, um, it's not really applicable. They might be applicable to your particular client. However, for this particular client is not full. But we're going to add in some more details here. So I'm gonna go into the ad. So one of the things it's asking for is identified as a woman owned. This particular coin isn't something that no one there and then hit Save on that. Okay. So accessibility so we can put yes. On here. Wheelchair accessibility again can put yes on here. We'll just put yes on here for a minute and then hit Save onto the onto the amenities K. So we'll just put yes on it. Yes. Save on that crowd. Lgbtq friendly. Just a new thing that Google started doing. Just again hit Yes. On that transgender safe place hit yes. Again, I'll just give you some some extra credit points with but Google appointment appointment required. So this definitely needs to be yes, because this client does need appointments before traveling to them. Service options. Again, you can put yes, I'm here on-site services available. This will be on unknown this particular one. Okay. And then hit Save. Again. This will be relevant to whatever your particular client or your business is. In terms of the actual listing itself, this part of it is first part of it is complete and as I mentioned, it is always good to fill in as much as possible because that is what Google does. That is what Google does like. Yes. So make sure decided it's all complete. Once you've done all they click on the Edit Profile. So go to, go back one. Okay, and then you'll end up on a page a little bit like this. Okay? So some business information that's all complete. The hours are complete products. Now, the product side of things. So this particular client, they're not an e-commerce, a company, so they don't have any physical products or service driven business. So the products is irrelevant to this one. We can see here that the business has actually now been verified and is currently being connected to Google Search and Maps. And that's fantastic because Google has already verified the business. I said it's quite quick. Sometimes it's still, it may still use the traditional postcard method. Although Google is gotten newer, smarter ways now or verifying a business you see a couple of years ago, Google would always, always send a postcard. Reason being is because a lot of companies were trying to fraudulently create Google My Business pages and get inserted into first page of Google without really having a proper physical business or trying to get tap into other local cities close by to them in an effort to try and get extra work in which obviously Google didn't really like. They've improved that since then and they've put an extra measures to call a view and find out if a business really is, does exist or not. So as, as great as has been verified. So I'm just going to flip back to decide a bit now. And oil is munge it on this particular page rather than doing it through. Once you've clicked on not now guys, you'll go back to this page here, which is your main business profile manager. And then just click on the home for me when you get a minute. And this is going to give you an overview of the home page. As I mentioned earlier, a top tip here is you want to put on as many updates as create as many posts as possible with lots of photos content. Because Google Voice to see that you're proactive, your responsive and your reactive to everything that's going on. So let's just have a quick dive of the overview of the homepage for JW love conversions. Okay, so let's have a look at it. So we're seeing here, so the profile is around 70% complete. You want to get that to light minimum 95 or 100, or ideally 100, just a few bits and bobs missing. So let's go and finish this off and get this profile up to 100 per cent if we can. So let's add a logo. Okay, So the logo, so it's going to choose, I'm going to choose a photo. I'm just going to add this on from the client. So if uploaded our logo and we might need to play about with the dimensions, as it's not quite there. So this is quite typical of Google to do this, it likes to have a completely square logo and also recommend adding a caption in here. So what I'm gonna do is I'm just going to add a caption on there quickly. So we're gonna do JW loft conversions, Wooster. That's quite important. So we're going to save that. And that's for people who are visually impaired. They have poor eyesight or they or their eyesight is impaired. The caption is, is to help people with that and that's quite important. And that has helped with SEO as well. For the minute, I'm just going to pop that in there for the money, I'm going to resize it shortly in Photoshop, but I'm going to set that as the logo logo in there now. So let's go back to the homepage and see what percentage of onComplete now. Okay, It's just give it a little refresh. So when 85% complete. So there's a few other bits that we need to do to get that completed. Okay, so what we're gonna do is we're going to add a photo and I'm going to create a post. So I'm going to do that in the next steps. Okay. 8. Citation Directories : Okay, welcome back to the next lesson, everybody. In this lesson we're going to cover off slightly more advanced features of getting new ranked high up in your local Google My Business listings, Google search engine result pages. So a fantastic way of getting extra ranking points to get your listing higher up and get you more visibility and traffic is to use something called citation directories or nap resources. So NEP is quite a common SEO terminology and its owners for name, address, number. What you wanna do is just to give you an insight of what Google's looking for, is you want to get listed on as many other local directories as possible. Which then signals Google to say, Well, this company, we've got all the most up-to-date details across multiple other reputable directories. So therefore, these extra signals help us to decide this is completely cracked. Information is up-to-date. It's a good local listing is a good local company and we can promote this one higher up. This can happen very naturally over time. So other directories like yell, yell, book, being, and so on, some of them might naturally list you over time, but this can take many, many years. So a shortcut or a quick way of getting quicker and faster results is to do it yourself. However, you got to know which directories to choose and which ones to avoid directories. You've got to find the right ones and you got to know which ones to submit your website too. The ones that are poor and bad, you want to avoid these because they can be toxic and they can actually demote your website as opposed to promoting your website. So this is something that I've learned over the past many, many years ago. We had a client that came to me that actually had a lot of SEO work done with another company around five-six years ago. What this other third party company had done is they've charged some very, very cheaply, but they just listed them on thousands of very, very poor directories from all around the world, which are completely irrelevant to what the service this company was offering. Because again, remember, Google is all about relevancy. And what happened was that with a new Google update like Penguin two-point nor his website went from being basically number two on Google. It's actually being on page five. So he went from its traffic, from being up there too, all of a sudden completely nonexistent. So he panicked, got in touch with us. We had to go through a right to go through a process of removing all those toxic directories and getting those penalties removed. And trust me, it was not easy. We got there in the end, but it was not easy. It took time and it didn't, it wasn't cheap for the customer to do that. So you want to avoid things like this. And this is a top tip, just something I've personally learned over the years. Generally. Local directories a little bit more safer. However, you still need to use the right ones. So what I've done is in this lesson, I've actually given you a head start on. I've actually put together some website and resources which I will live link in the project section that will actually help you get there. So the first thing to do is obviously it depends where you are in the world, where you're watching this class from, whether a year in the UK, US, Canada, and so on. But this is a fantastic website which is almost screen at the moment is called white spot.ca says a Californian website. If you go into this link here. What's bombed? Rca, top local citation sources by country. The first thing you can do is you can select your country. So e.g. for myself, it'd be the UK, so I click on UK. This is then going to break me down the best directories based on, if you scroll down on there, based on the highest DA, domain authority or E, the ones that Google gives me most priority to in terms of importance. I'm bore you with D, which is the domain authority, which is something that moz.com setter, but I won't go into that in this class. However, the important thing is here. These are the directories currently that you need to know about that are basically the ones that get the highest priority. So you've got here obviously GMB, which is all that we're doing as we speak. You've got big, you've got Apple Maps, very, very important one. You've got more morning again, scoop, which has been around a very long time. I do believe that part of the yellow group now, which is down here, you've got a couple of others in here that I have I didn't know about factual and not come across that one before. Central indexing. Logan time Yelp, big one, all across, all across the world. So what you want to do is you want to go on some of these and actually create a listing with the same details that you're submitting on Google. My Business, very important, they match. What's the name, address, phone number, your naps. And we're going to do one together in a minute just so you can see in real-time how I'm gonna do for this particular client. Excuse me. Again, this is a very good way of getting extra ranking signals and extra points for you to get you higher up on your Google, My Business listing versus where your competitor is. Okay? So as I said, I've put these together. The other thing is just before we dive into and create one on here. The other thing that you can do is, and this is another top tip, is that you can actually go onto Google itself. So e.g. if I go onto, onto Google itself, just zoom in a bit here. If we type in a loft conversion was str. So obviously these are the primary keywords that might chlorine wants to target. We can see what he's number one on the ads already, which is something I set up for him too fantastic to see. However, obviously we would do what get him listed in the organic listings in here soon. What you can do is you also ranked organically here by the way, which I believe is number five was six. So 123456. So yeah. So hopefully, once it gets into the GM bees and the maps, you'll go at higher appear potentially as well. But a top tip is, and what you can do is you can search for whatever you're ever your client or your business is looking for. And what you can do is go through the list. Obviously these are competitors. So up until the levels we've got Charles Grosvenor touchstones or you want to do is you want to scroll through these and look for something that isn't a competitor, but is a local directory or is like a local company. It looks like we found two here. So we've got here how stock or the UK. So let's just click on this one. But also you got a rated people which is quite renown. So we're going to click on this one. Again. We're going to look at both of them here. So we can see how stock coding UK is where basically professionals, like tradesmen. So this would be a very good one to get the client ID. And the reason why I say it's a good one is because I know the Google likes this website. Reason being is because it's ranked it on its first page. It's also really, really important bit of advice here. Always say, never go for something that's unlike page five or six. Light at some of these ones on here, especially if flops conversions was the big red directory look big rape directory. So this is one here. So this wouldn't really be a good one. So this is a good example here. So I wouldn't list my client on this directory. Reason being is because they rank on page five on Google as opposed to on page one on Google. That means that this website is probably done some shady, but linking is probably quite toxic. You don't want to put your client on there because what will happen is you could actually demote them, as mentioned earlier, rather than promoting them. So it's a top, top bit of advice. I've learned this over the many, many years I've been doing this. So please, please do avoid this. So you don't want to listen in torture like this. And let's just go back on there and see see if big red is on there. I don't think it will be. So I'll just search. Just did a Control F on red. And as you can see, it's not in the top 30. People read is that big red letters just so you can see there in the bottom left corner L or Control F, fine for big red. And it's nowhere to be found on the page. So that just proves the theory. Never go for something like that because it's not even made it into the top 30 of this white spot company which obviously have done their homework. They rank them by by da of importance. So again, avoid, avoid those. Okay. So the other one that's on page one and it's just going to back to page one. Is the rated people one, wasn't it? So where are we? So they're rated people.com. So that's this one here, right? If people don't come, again, this would be a safe bet to go on there. So you've got hit trade person's soil up. So it might be a moment costume, I'm very sure they do. Some of them are free, so a lot, but this might be up to yourself or your client, whether you charge them, whatever it is. And this will help them twofold. One, it will actually, it could help them actually get leads through this. So as you can see on day 1 million, rows post jobs on their site every day. So this could actually help them generate more work. And also the other thing is. Um, for SEO purposes, it can help boost their, their listening as well. So it's a two-fold approach. And that can really, really help. Again, same here, Let's join us a pro, this is on how stock had a UK. Again, I'm not sure what their costs are. Pricing. Let's have a quick look. Yeah, I'm sure it's like a monthly thing. So some of the chlorines won't be happy to pay this. And you can see, call it a difference in what you get. So just bear that in mind. So always search for what you're looking for and then go through the first page. Page two, maybe. Yes. But personally, I like to stick to page one. So check a trade. Check a trade. They are pretty good. They're on paid top of page two. So you might be able to push it to that one, but don't venture are more than the top 12 or 13 results on Google. Otherwise, you're starting to talk more into the more toxic kind of websites on there. Okay, SAS covered that side of it. So what we're gonna do now is we're just going to move on to creating a citation with one of the ones that the white Spark is recommending. I believe I'm going to go for the one that's just kept back on there. I'm going to go for one more link information, Dakota UK. So let's just click on this and log on to that one. No. Okay, so this is 118 information. So again, this is one of the top bonds on the directory listings. And don't forget to choose your particular country on voice box and then select the right ones. So what we're gonna do is, let's do this, going to update my business. You could also be in your listings. I said I've never seen this before. Um, but there we go. See their color. It looks like they're affiliated with a few of the different ones touch local, unfamiliar with that one being bt local search. There are quite a few of those. So let's come to update my business. So let's launch launched this login page. So might need to not yet registered the police search for your business and submit your details. So postcode. So let's just go on to the Collins website. So JW loft conversions to contact us. Okay. I see. Yeah. Because he's got the three addresses on there. He's not added days address on there. And in fact, in fact, this is quite, quite an important thing because what you wanna do is you do, ideally, by the way guys, is to have the address on your client's website as well. This is a top tip because the directories and Google will look for that address or postcode on the actual physical website itself to obviously to ensure that it matches what's being submitted to the other directories. So at the minute because the chlorines got the three locations or search out and Gloucester as well. That's why it's not been added on there. But ideally, he does need to get it on there and I will recommend him to get stuck on there. So that's just something by the way thing. So let me just go back onto them, just quickly grab his address. Okay, so we've got the clones details here. So here's postcode is obviously this one here. So let's just pop that in there and then just type in the capture code. Then it's search. Okay? So it's thinking that it's found one on there. So you've got you can see that there's one missing on here already, which is haven nurseries. So this is a company those either submitted to one morning information. In fact, let's just have a quick look at this one just really quickly. Let's see what the Let's see if they've actually got a website. So it looks like it's a directory in itself. So it could be that they've done, they've done some SEO work, or they've hired a company to do some SEA work. And they've actually added them into this directory as part of their SEO strategy, which is good to see. Obviously, this isn't my clients. So obviously what we need to do is please click here to make a request for your business to be added to the directory. So we're going to click here. Okay, so business name, so here we go. So what you wanna do is you want to have something like this or in Notepad or something like that already. To copy and paste because you might be doing a few of these, so you won't have it all ready to go. So always have it like this to make your life easier. To pay sign that says phone number. Okay. It probably isn't like the space in there to put check postcode. Okay, great. So your Postgres has been found yet. Brilliant. So that's, it does want it with the space. Perfect. So it didn't ask for a phone number. So let's just type in the phone number. Obviously select the worn for the city, of course. Okay, Oops, wrong field. So paste that in there. So that's the address in there. So I'm OK. Apple. Then you want to I mean, he's got Wooster and then covenant tollens. You don't want to spam it so we don't need to put a zero in there either. So you want to you want to balance it. So the title is miss the MCS or IC e-mail address. The e-mail address, and their email addresses. You want to do the Google one that we created. This is the reason why we create this one is because you don't want to use the info on, as I mentioned in the earlier lessons, because otherwise the Cloud will start to get bombarded with all these kind of companies emailing them and join them some extra stuff and you don't really want to do that. So always, always keep that separate. Okay. So add that on there as it is. So that much is obviously what's in Google. The phone number matches, what's in Google. The address of c matches and all the rest of it so hidden, they're gone. Then add me. Okay, so there you go, guys is as easy, as simple as that. I'm taking a little bit longer than others. This one was actually quite painless and quite quick. So we've gotten there. So that's all the full contact details on that. You will need to login to this email address to probably click on the link to say that you accept. There. Likely will happen. Honestly, that's just to stop spammers as a final step, just to confirm than listing. But that one was very easy and quick. So then obviously what I'm gonna do is, is all saying move on to some of the others, like Apple, possibly being the phone, but BTS or definitely certainly going to cover off the top ten. And then as we progress through, then do it column for maybe then do the next set month to the next set in month three. So 1010 per month. So that's just a very good way of doing it and keep an organized and not overdoing it too quickly. And you want to also, another, another tip here is that you want to try and do your directory listings organically as possibly. So what that means is organic has always natural. So if I was to sort of add on all 30 of these, Let's say the next hour, e.g. they'll also, they'll start to Google's index all of them and go, hey, hold on a minute. This is a very natural. This has been done intentionally to try and boost up their, their listings and they don't always like that. It is a balance. So what you wanna do is you want to call it a spread is slowly over a couple of months, two or three months, just so it doesn't look unnatural. And it looks more organically and naturally done as opposed to buy. All of a sudden they've got 30 backlinks, they directories overnight. So long as you stick to that, as long as the details much you'll get, I'm very, very confident. You get very good results. We've covered call if the beginner level intermediate to this slightly more advanced level. Now, we've covered column 13 ways, combine them to get maximum results. So that concludes this lesson as well, everyone, and thank you for watching, and I'll see you in the next one. 9. GMB - Reviews and How To Get Them: Hi everyone. In this lesson, what we're going to cover off is we're going to cover off how to get some really good reviews for your business. To basically build that trust for customers or potential customers in order for them to actually contact you and inquiry for your business. What I've done is I've logged into a client's account and this one has been running for quite awhile and generates quite a lot of healthy traffic. And it's got a lot of reviews, insights, and I'm going to dive into that in the next couple of lessons to show you how to manage the dashboard side of things. In this particular lesson, what we're going to cover off is this, how to get some reviews for your newly created business. Reviews are really, really important part of building trust on the Internet. And it's one of the first things that people look at it. So e.g. if you're shopping online, that's a huge shock with Amazon. Then I bet most of the times you look at the products reviews before you actually purchase the product. It's a little bit similar on the Internet when you're looking for a service as well. So people will often go into Google, type in the service, are looking for, see the results that come up on their phone. And then they'll look at the reviews and they'll generally make a decision based on the quality of the reviews, the products and services that the company offers, and how close they are to that particular customer. Say you want to be ticking the right boxes. You definitely want to be ticking the review boxes and making sure that you're getting as close to a five-star five-star reviews as possible. So we've got one of my clients. Hello, I've been working very closely with for the past couple of years and they do extremely, extremely well and then worked extremely hard. And all their Google reviews column spend a whole two days trading them fully on this side of things and helping them manage inside of it. So if we do next wheels and tires, e.g. so this is a company based in Gloucester. So we can see well, some of the stats and because I'm logged in into that particular account at the moment. So you can see that they've had over 15,000 views just on Google this month alone. So pretty good. They've actually got to currently they've got 279 reviews. They're rated five-star, which is absolutely fantastic. So let's click on that. That doesn't mean that they've, they're all five-stars. They may have some lots of good reviews and there as well, however, they've, they've accumulated enough. Hold that five-star review and rating can see the last one on there was two weeks ago. And they they reply to them quite, quite regularly. So they will always, always reply to them. Look, three weeks ago, three weeks ago responded. So what you wanna do is you always, always want to reply back to customers, but they leave you review. You always, always want to respond back with a, with a review. You also, you want to respond back with a personalized review. Two columns show that you care about our customer and you're getting the best possible service and all the rest of it. So excuse me. So e.g. we've got this one here, which is Mark child's. He left a five-star review about a month ago and he's putting out content next meals and ties enough, they have done a fantastic job or my wheels and tires. Um, and the response that we gave back to the customer was all deploying. Get back to the question was high marks, are they using his first name? That's very important. We're leaving responses because it builds that personalization and it shows you care. So high mark, your wheels were a pleasure to work on and we went and we want to thank you for detailed loan car, pleasure doing business and we look forward to seeing you. This customer is actually a detailer. And he actually do the detailed the the the chlorides car because he shared on Instagram. So that's very nice of him. What the client has done is here is please do upload some snaps, that personal touch and then you've got the solid off there, and then you've got all the services that this customer offers. Mot says they repairs will refer tracking. And that's a good way for others when they're looking at the reviews to see, oh, okay, Well, they offer all these other services as well. So the takeaway here is, is to always, always respond back to customers as quickly and as personally as possible. Always be polite, professional, and friendly. They are the top three tips. Never really get into any arguments. If you do ever get a one-star or two-star review because it just doesn't look good to read. If other people are then reading it always, always. If you do get a negative e.g. always be apologetic, sympathetic, and do your best to actually resolve the issue. And that actually helps to build trust with other potential customers because they can see when things do go wrong, this company is actually genuinely trying to help as opposed to just call it, be on the back foot and say, hey, it's not helpful. It's all good, we're great with the best. So that's just another top tip for you here. This is a really good way in a professional way to respond back to really the best way of tackling that side of it. So you're probably thinking, hey, great as Thanks for letting me know how to respond. Deal with customers and reviews, but how do I generate them in the first place? So it's a great question, and how you generate them is there's a few ways to generate them. So one of the things that Google is Studies, which is pretty cool, is they've given you a get more reviews feature, which is just here. So it's on the homepage of your dashboard when you login or the left-hand side. Okay, so that's as long as you select the edit on Google Maps as opposed to Google search. When you first login to Google My Business, I'll give you two different options. It will ask you whether you want to stay here or, or edit your listing or Google, Google search. So do it on here. It's a lot easier to manage in this particular dashboard to get more reviews. So we want to click on this if you click on that button there. So that's the unique URL that will take the person to straight to Google Maps, to your particular Google Maps where they can leave you a review. And you've got four different methods of sharing it straight off the base. So you've got Facebook, WhatsApp, Twitter, and also you can share that uniquely through, through e-mail as well. So lots of different options. The other way of doing it is, is just to ask customers when they're illegal, illegal presence or you've you've given them a good service, just give them a call, pickup the phone, or send them an email and say, Hey, hope you like the surveys. I would renew on Google we're trying to build our reviews, would love to get a little, little longest review out of you. It would really help us out too short and sweet just like that. And you'll be surprised the amount of people that will come back and actually leave you a good positive review. So that's what, that's what next wheels this particular company here have done. And they've built up their reviews over the, over the last two years lead they absolutely flying ladies and the exact same tactics and strategies that are suggested and they absolutely flourishing. The other thing you can do is is get some stickers made cell-like, reviewed reviews on Google or leave us a Google review, put them up stickers up in your in your reception. You'll be surprised about customers. I do see it. If they do have a good service, they will just go on their phone and they will leave you a good positive Google review. So that's another thing you can do as well. Apart from using the review form details here. As I said, just talk to people, be noisy people, professional, polite, friendly. Offer them a good or service. You're literally build up your reviews. The reviews will just take care of themselves. Other people will see them. There'll be impressed by what they see. They'll call you. That's how you build up your business or your clients business. Okay? So that's reviews in a nutshell. What we're going to move on to now is, is to conclude the course, we're going to move on to how to use this dashboard. How to read insights, measure all the reviews and all that sort of it To conclude, okay, so thanks for watching and I'll see you in the final lesson. 10. Dashboard Stats Summary: Hello everyone. In this lesson we're going to talk about the dashboard and the insights solid of Google, My Business. So just to quickly briefly explained to you about the dashboard side of it. So I'm just going to run over all the important bits on here and just give you a quick summary of the dashboard and go through the important parts of it, as well as the insights. So one of the first things that you want to do is if you have had a GMB page up and running for a while, you want to go, you want to go into the homepage and you want to click on this thing here that says keep customers up-to-date and it gets started. The reason why you want to do this is because you want to tell Google and new customers that you're constantly keeping your business up-to-date. And you're regularly interacting with the customers and you are a very fresh, reactive and active business. So because one of the things that you want to do is come in here. Mark is open, so yes, obviously. So save that. It's going to ask you about your hours. So make sure you're happy with the hours on there. Because sometimes you'll probably notice in Google when you search for something that comes up on there, business hours updated by owner one week ago or three days ago or one day go. And that's what they're doing here, which is great because as I said, it helps Google to know that everything is all up-to-date and is all working as it should be. So good. So let your customers know the how they can purchase your products. In-store shopping? Yes. In-store pickup. Curbside pickup? No. Delivery? Yes. This customer offers wheels as deliveries, same-day delivery, yes. So hit Save on there. So that's great. Appointments required is no formation of a node is selected and hit Save. Oh, yes, I've seen your cases scenarios and thanks for the update says it only takes about 3 s and that's all up to date on there. Get a quick little refresh. So that's all done on there. The other thing that you do want to do is make sure you try to post as much as possible and create a post, whether it's a COVID update is an offer, a product, or just like a new announcement or even an event, try to keep those posts up today as much as possible. Sometimes it can be tricky to do that whilst you're juggling and running a business. But do try to update those posts as often as you possibly can. You can connect it to a stall, look, a WooCommerce store. This just gives you a little breakdown of the views and oversight. What's happening at the moment. I'll say we've covered off to get more reviews previously. So these are just some of the pictures and the photos and this is quite cool to see. Some of these are like clothing pictures that customers will upload themselves. Others are kind of cover photos you can see this is this is one of the cover photos for this company, which is quite a nice range over there, but it's had uploaded 29 weeks ago, but it's had over 71,000 views. What else is there? So some of them in some of the images, this adds to 2,228 views. I said 3,400 views, over 2000 views. So this is the, again, the profile picture, which is this one, looks pretty cool. That's hard in close to 100,000 views on Google. So you just can't underestimate the power of Google. Again, another, another great image which shows some of the services that the company offers. It's the views are either There's a lot of views on there. This vehicle here. It had nearly 30,000 views on there. And yeah, it's just kinda try to upload pictures where you can customers can upload pictures as well as they can just quickly go into that little plus thing and upload a picture on there. Definitely, definitely worth doing that and don't forget to put your captions and then you can also use messages. So turn on chat and quote, mess of requests. Very briefly covered this in one of the previous lessons. And as I mentioned, they're just ensure that if you do have that on, then you are messaging and replying back to customers as quickly as promptly as possible because you don't want to turn it all of them people message me on there. They will message on there. But if you don't reply, then that can have a negative impact and make it look like they're not responding when you're not active enough for your customers. Again, the same as Bookings products. You can link up products on there. As you can see, we've got one test product on there to see how it looks as a test. So some of the services that the company offers, obviously the website is already been linked, as you know. So this is just a Google Web saucy. Ignore this one unless if you, if you wanted to publish this website via Google and we don't wanna do that as well as there's a professional website already live for the customer. So let's just dive into the insights now, which is the really important bit. So what you wanna do is you want to go onto the new profile performance setting. Click on that. This is a fantastic way of looking at things and getting an idea of how much of volume Google is driving that particular client or customer or your own business. And data is really, really important because it tells you if something is working or not working, you're wasting money on it or not wasting money on it. And so e.g. you can see here, there's been since May on their 4,232 profile infractions, phone calls or 1,200 directions is again 1,237. And typically you will see the calls to directions will be quite similar. And that's great because e.g. we can look at this and you can break it down over the period of time. So May to October or sub five, that's five months. So what you can do is you can just grab chromosome for quick calculator and do something like 1237. If you wanted to find out the number of visitors that you're getting per month. Well, this is getting nearly 250 visitors per month to their business. Just from Google alone. On average, phone calls wise, again, 1,230, such just under 250 calls on there per month, which is fantastic. And that's all through Google itself. You've got website clicks in there as well. You've got directions, calls, overview, some really, really powerful insights and even tells you where the traffic is coming from. So you can see them, they're almost 60% over half of the traffic that the business is getting is for a mobile phone. 22% is desktop to put surprised about. Google Maps. Google Maps desktop 2%. So that's, that's fantastic because that gives you a very strong oversight of corners. What, how and where and what your customer, where the customers are coming from. We can see over the last month direct visitors or they're discovering people who found through the business profile itself or you through Google, is 56 per cent. And branded terms, which is actually the brand power of the company, could be improved. And that's things. But things like offline advertising will help push that like newspaper advertising leaflets, because some people will type in the brand name and then that will boost up the brand inside of it. Eventually you want that to be as level of equal as the other ones because that's when you know, you've built a strong brand. You've got multiple channels of advertising online, offline, etc.. And you're driving good traffic on there. So again, just some areas targeted. Some of the post codes where the traffic is coming from, the client is based in G, L1. So naturally, obviously they've got the most column hits from them, from the closest area. Again, that's what people are doing. Go to the closest company towards them. Even gives you the busiest days and follow me to visit. Time is around 04:00 P.M. on Monday. Tuesday. So it doesn't actually tell you. So apparently for PM on a Monday is the busiest time of the week for this particular line. Which is really, really interesting, really, really interesting to see. This is also really powerful guys and this is a super top tip I'm going to give you here. I'm going to let you in on a bit of a secret here. So one of the reasons why this particular client has been doing fantastically well on Google is because, again, the way that they've been cleaned up is is to ensure they upload pictures and they get customers to upload pictures. And you can see on the photo quantities, this chlorine versus others businesses like you there, while they're way, way 136% more versus other businesses. And that's the reason why they're dominating the search results. They're getting customers to put photos up on there. E.g. like, like this one here doesn't look great, but Google loves it, is. It helps, it really helps to push the algorithm less than top, top tip. But it's an absolutely awesome giveaway for you. And that's really been the secret to the success of this company on Google is to really push that side of things. And that's one of the ways they've been really, really, as I said, dominating the search results on Google, Google My Business. So yes, so in essence, guys, that pretty much covers everything off really would like to say is, is please do follow me, please do check out courses here on Skillshare. I've got a lot of other SEO courses like keywords. I also got a very, very popular Facebook ads course, which has got thousands and thousands and thousands of students on their race it five stars. So please do check it out if you want to grow your digital marketing knowledge and you want to crush it for this year and next year. I tried to keep all my courses as up-to-date as possible using the latest dashboards are really hope you enjoyed it. I want to thank you once again for watching this course. Please do leave a review, please do follow me. Please leave a comment. If you've got any questions, drop in discussion on old people, old enough to personally help you achieve your digital marketing goals. So, thank you very much and I wish you the best.