Digital Marketing - 10 Complete Digital Marketing Basic Courses in 1

1. Digital Marketing Basic Course - Welcome Intro: Hey everyone, My name's Azmat. And in this latest digital marketing course I'm going to show you how to explode your business using the power of performance marketing. So I'm going to teach you step-by-step the exact strategies that I personally use to get my clients double digit results in amazingly fast time. And the best thing is that you can mirror this alongside with me every step of the way. So in this super tangible course, we're going to cover off everything from purchasing a domain to setting up fast and reliable hosting, to building a professional website to drive that all important, high-quality, relevant traffic. And much, much more. Finally, I'm going to show you how to measure and further fine tune that traffic to get you some explosive results. So I'm super-excited i've never done, anything like this before by giving away all my trade secrets. So I can't wait to get started and I can't wait to see you on the inside! 2. Digital Marketing & What's Covered: Hi everyone. Welcome aboard and a warm welcome to you. So I just wanted to say thanks for joining me on this digital marketing course. So I lots to cover, lots and lots of good stuff that I've tried to pack in this course as much as possible. So please do give me a follow and drop a comment below. If you've got any questions along the way, I do personally reply to every single person. And so if you want to, you know, pick, pick my brains or whatever it might be, just drop a line and I'll do my best to get back to you as soon as possible and say, give me a follow, drop a comment. And I hope you enjoyed the course. So without any further ado, let's dive straight in and see what is covered inside the course. Thank you. Okay, So as of today, digital marketing around the world is with close to 0.5 trillion. That means that people are spending more and more of that budget unknown and growing their digital presence. And this figure is actually doubling every five years. Now that's absolutely huge. So what does this mean? And what do you need to do to learn to grasp the power of digital marketing, to connect all those consumers are searching for the many products and services that your clients and customers or sunny. So in this course, we're going to focus primarily on what I call performance or direct response digital marketing and how to build a successful brand. So what does performance or direct response marketing actually mean? It essentially focuses and utilizes the best methods of today's marketing to get fast results and get consumers picking up the phone or sending inquiries straight away. And that's direct response marketing. So a good example of this is running, for example, Google or Facebook ads with strong calls to actions. So also strong call-to-action. So call to action is something that entices the customer to click Visit or call. So it could be like, Cool Now messages now email is now button and all caption on the screen. Since versus posting on other channels such as Facebook, Twitter, Instagram, and doing tips and tricks and hoping that people will call and pick up the phone. And to be honest that Cornell method really works, although that's called brand awareness or brand awareness, as great as a long-term strategy, it won't get you quick results. So digital marketing is all about connecting the dots for your consumers. For example, you might be running some paid advertising on Google. And your users may see your ad on Google. You then might need a website which ideally would need to be, for example, mobile-friendly. And then ensure that that device is allowing a user to have a good experience, which were all cover in this course. And that user might not converge instantly. So let's say you're a florist or you signed in flowers, and you might be targeting a keyword on Google, it says Boy flowers online. So as a digital marketer, I'd want to ensure that I've got a e-commerce website as mobile-friendly because I know that over 50 to 60 percent of users now oral mobile. So you'd want to ensure that you give the users a good customer experience, a good user experience on mobile. And then, as I said, most visitors don't convey on their first visit, most of them will kind of go elsewhere. They'll shop around. And you can utilize things like remarketing or Facebook remarketing, Google remarketing. And again, we'll cover all of that in this course. So these are some of these sort of tactics and strategies that I personally use and have them for many of my clients that I've worked really, really effectively in a cost effective way. So so we're gonna talk a little bit about what's next and cover off some of the things that you're going to learn in the next lessons. And that's good. I'm going to be things like building your brand and also learning about your audience as well. 3. Understanding Your Audience : Okay, so before you actually start building your brand and Starbucks or creating your logo, your color schemes and your branding and logos. We website, etc. You really wanted to solve understand your target audience. And this is a key part of digital marketing and a very important part of a digital marketing strategy. So understanding your audience as that is quite critical because if you don't already know who your audience is, what they're looking for, what sort of behaving online. And then you have an early struggle to essentially give them the best experienced in order to con, of purchase your product or we enquire. So it's very different to having a physical shop. So if you've got a physical shop is great because the economy in new clients all the time, you're interacting with them. But if you've got a website, then that makes it a slightly more tricky to Congo Wall. Who is my audience? What do they do on my website? And I'm going to talk about some, a lot of tools and softwares or in-person news and more companies is to actually target these people to enjoy that you know who they are. Things I do one analytics, things like hot char, which is a heat mapping software. And that will allow you to not only see who your audience is, are you how old they are, where they live, whether they're male or female, how they're interacting on your website. But through our joy log fc, actually visually see how they actually interacting on your website as well. There's some really, really good softwares and nano when you go through all of those with you in this course. So, so yes, it going back to your audience. So the first thing that you wanna do is guys, you Manu, really understand who your target audience is in digital marketing. So they can either make or break the success of your whole digital marketing strategy. So if you understand who the actual audience is, you won't be able to create the ROI messages or use the right tactics to actually target them. So what's an example of this? So it really does depend on what you're selling or what you've, what your website is common trying to do. So as a general example, Let's say that you're running on a men's men's boxer shorts for example. You, Calvin Klein and your mains of thing is men's box chores as an example. So you might think to yourself, okay, We'll monitor your audiences, just going to be all men. But that might not be quite right. So it could actually be some females I usually purchasing for partners, husbands, boyfriends, et cetera. And you need to really look into things like Google Analytics and all. You need to look into things like Facebook and actually really get to understand who the audience is. Great way to do this to start off with. So you might be like, Well, where am really got a website at the moment, and we haven't got bigness presence at the minute. So what you wanna do is you then want to head over to things like Reddit or Cora and which are on the screen at the moment. And these websites, and you just want to kind of not necessarily store the customer is, but you want to kind of get an idea of what type of questions are asking, how they're interacting. And look how people are responding and kind of visualize the gaps. Perhaps he can do a brainstorming session to call you understand who your target audience is. And the tops or five things that you want to know about your audience is kind of vertically, is how old they are. Scoot demographics, color where they live, what their pain points are you what they like, what they don't like, what they find difficult. And kinda how affluent they are. So how much are they spending? They call premium shoppers or they, you know, a good example of this. Or they can lock a or a little or an Asda shop, or are they Rocco a Waitrose Schrock bear. As an example, they're all in saying, you know, you've got two very, very different histology of markets that will target two completely different audiences. You've got Waitrose, they're gonna target this or more high-end audience, cannula, you more people that can't allow, got more disposable income, whereas you've got your little shoppers that perhaps haven't quite got as high disposable income and a lot more savvy with their money. So yet That's two different brands there. The corners would target to very different audiences. They get other ones you could look at is Carmelite, Mercedes Benz versus let's say Ford. That color two again, two very, very different markets and wants affluent one's not. Other brands include, let's say, the Dyson, the vacuum company. This is like VAX who tollgate lot more of the cheaper kind of audiences. Whereas Dyson, we'll talk a lot more high-end premium customers. And so you've really got it. So think about this and decide who is your audience. Like I said, a good way of doing that is to head over to websites like Cora. All kind of ready or online forums to really get deeper understanding of the topic questions or your customers are asking what they're doing. And then really break it down and kind of see, you know, where they're spending their time. And that will give you a very, very good understanding of how to actually target them. Focus on Google, Facebook, Instagram, Twitter, and so on and so forth. So, so that, so have a look at some of these sites. Drop I am a map and sort of see how you get on with that. And I will see you in the next lesson where we're going to start and build, stop building your brand and start with the first thing, I, which is the most important, and that is your logo. 4. Create Your Brand Part 1: Okay, So I'm going to teach you about the, one of the most important things in a business, and that is all about your brand's identity. So your brand's identity starts with your logo. So a key part of your logo is the icon, the colors, the layout, the type. And so I'm going to be talking a little bit about all those fundamental and key elements for creating your brand. So it's gonna be really cool. So we're going to, you know, please do take notes and so do have some into they can write down with. So I'm going to give away a lot of stuff. I'm going to talk a little bit about kind of the technical side and the non-technical side, as well. As obviously some users will be quite familiar with certain software such as Adobe Illustrator photoshop, whereas other users might not be. So I'm going to try and cater for all parties and try and give you a good balance of common law, my gotos, and how I start the whole process of Cranor brand. And so so yeah, so let's get straight into it. Okay. Diamond strain to the deep pentane then guys, what do you think this logo here is actually worth? So this, as you know, is the infamous Nike Swoosh logo. So normally was actually formed in the sixties and the logo was designed in the AAD 70s. Boy, a young student who was actually taught boil water and the owners or all co-founders of noise at the time, he was a lecturer. So this logo, so the charge, so the student actually charged the company only thirty-five dollars to create this logo. So, so what is it worth today? So is this logo with thirty-five dollars or is it worth what the company is worth? Nike today in 2020 is actually worth 30, 35 billion in net worth. So this logo in fact is worth a multibillion brand worth. So the idea of a logo is to create something that reflects your brand, is simplistic, easy to remember, as I mentioned, just reflects what your brand values are, what you know, who you are, what you do, and so on and so forth. So in this example, I've got two T-Shirts. So this is just essentially a very basic essentials t-shirt, so it's essentially friendless. And the value of this T-shaped is around five or $10, will fight with him pounds. But you know, as, as as, as, as soon as you put a logo on there, such as this one, then the value of this T-Shirt, you can start charging 30, $35, or you know, around 30 pounds. So that's really the power of building a brand. And you build this over time, and you build the value of the brand over time. Um, but the key part here is to understand the logo is what identifies you to the whole world. And it's really the core fundamental of this. So moving on to the psychology of colors. Now guys, I'm just going to show you how consumers see seven brands in a certain way. So take a look at this color emotion guide. So as I, as I mentioned before, when consumers or potential customers will look at a brand or a logo. And there's psychological factors that come into play. Corridor is a big, big part of that. And color wall make people feel in a certain way. So this is scientifically in factually correct. And there's been big studies that have been taken place on the power of color. On the left here you've got various emotions, so optimism, friendly, excitement, Creative, trust, peaceful, and balance. So this is a chart that, that kind of showcases some of the brands and how they use color to showcase and build that, you know, that psychological and that kind of brand value and that brand image. And then our identity to tune into their target audience. So for example, you're going to take a look at, excuse me, Ferrari air. In there. They're yellows have our shows are optimistic brand. You've got some other famous ones. They like Nick on and Shaoul, and also McDonald's as well. If you, if you take a look at excitement, so red will get emit you feel excited. Companies like KFC in here. Why? Because they want to make you feel excited. It's family fast food restaurant there. What you feel excited when you come there because they wanted to order more, you're going to come in there, be happy, be excited. So essentially your spend more, you order more with them. And again, Coca-Cola, you know, when you drink Coca-Cola, they want you to feel excited about the brand. They, you know, they wanted to be quite bold and punchy, so they'll use red. And then you've got Nintendo as well. Because what is a bold is a youthful company in US near targeting the younger audience, the younger demographics. And then on the flip side, you've got trust and peace and growth. So Prosci, these are all your blue colors by a dao, the computer and technology. So they're saying, you know, you can trust our technology. So they'll use blues, same as Facebook and Facebook. We use blues case, a feeling of trust, strengthen dependability. These brands will use these colors to call right. Their advantage also got JP Morgan narratives, a huge, huge brand, and IBM and so on and so forth. So you've got lots of big, powerful brands. And then this is some of the tactics they use in the soil called in a psychology behind it, that they sort of take on to allow their brand to showcase some things. Say, you know, again, just can find more subnational. You got peaceful with bringing, say, gotten really good. I went and growth and healthy until you tropic on is, you know, you've got BP, which is oil and fuel. So they're saying, you know, we're, we're kind of energy-efficient way eco-friendly, green were coined to the Earth, Animal Planet and Land Rover. And these are the companies that showcase their corner of earthly friendly, eco-friendly. They care about the environment, they care about their customers. So that's column the image it builds in the consumer's mind. Um, you know, this might be subliminally, so a lot of this is called a psychological and sending subliminal messages. So that's something that you might not be thinking about, but it's actually playing into the mind and its building in image psychologically. And so Devin in your mind about this particular brand. So it's very, very powerful stuff is very, very interesting. And again, the example we've talked about noise. So they'll use balanced because they do a lot of sport and our off calms their lobby when I do things like yoga, sports, you know, you need good balance in that. So it's very neutral color, says very broad colored because they want to target a very sold via abroad kind of audience. So yes, while O'Connor hope that gives you a good indication for colors, mean if you're thinking of what color should I go for, for my brand, think of what you do, what your, what your products are laying sound or the service that you sell, you know, is it, is it something, you know, is it a service that you sell them? Perhaps he might want to consider getting flock lock a nice blue color. And a day be cooler is an excellent website for that. So if you login to Adobe Cooler, if I were to show you my screen now. So this is an excellent website that allows you to pick and explore different kinds of colors and choose color waves. And it will call it much here based on whatever you're thinking. You could come in then to type in business, for example. And it'll give you a whole multitude of difference of colors that you can play around with. So David, colorism is a fantastic one for, for that. And it's completely free. So I'm sad to say. So do dive in. I have a little play around with the colors is really exciting stuff because, you know, that, that was kind of, you know, your current is called the initial part of you building your brand, your identity. Perhaps you know, you're going through a color change or a rebrand, or perhaps you're stalling knew as a startup. So this is some, some of the things that you can do to help you a lot along the way with that. So I'm going to show you some of the things involved in creating a logo. So I'm not going to actually show you, for example, in Illustrator or Adobe Photoshop how to create a logo from scratch. However, I'm going to show you the quick and easy way of creating something that's very powerful and help create your brand's identity. So we're going to jump in, I'm going to have a look at few different solutions because this really depends on what your skill set level is. Whether you, whether you've got design skills or whether you prefer to outsource something like this or preferred to do yourself. So what I've done is in Lesson 1, I've created a few different scenarios to try and tailor for, for everybody. Really. The first one that we're going to do is we're going to dive in into looking at some logos on mine. So these are logos where you can essentially download them from an online source of fresh air with you in a moment. And they're yours to keep, you know, you'll, you'll, you'll have the acids for them. And there might be a very small fee involved. You can also get free options, but are all Shea, you have a mix of everything so it fits well into your personal capabilities. So, so just before you start galleries only to brainstorm some logo ideas using the mind map, mythology. So mind-mapping is a fantastic way of essentially getting ideas and then branching them out into more ideas. It's like a brainstorm session, like a cloud as style session, where you saw growing, grow ideas and they branch off into more ideas until you find that perfect idea. So say, so. On the screen here you can see an example of a logo mind-map. So what you can do is you can call Move place. So you could probably, to start with go online, perhaps formed a few logos that you like, the general look and feel of. And then essentially just branch off of those. So if you've got, for example, a logo such as National Geographic for example. And he said, Well, quite like the topography, the toy on this. Whereas more like the, you know, the, the icon of the Target logo. Then you can think of combining something and get some inspiration and ideas and just call it my branch off those. So mind-mapping and don't mind mapping you can apply to anything and everything, you know is fantastic for rare idea creation and concept generation. So it's a top tip there and he said it's an action points, so please do try that before you get started. And now I'm going to dive back in into sort of create a logo online. 5. Create Your Brand Part 2: So the first side that we're going to look at is a website called Canva. And I've talked a little bit about this particular website in my Facebook course. It's a fantastic website, are highly recommend it in Canvas really allows you to create logos, images, lots and lots of simplistic design work for Athena for non-technical users and gives that freedom to essentially do that. So we're actually going to go ahead guys and actually start creating our logo in Canva. So as I mentioned, this is totally free. You've got option to just find a material with them, a couple of details such as an e-mail address. And you get complete access to majority of that content, which is a lava is premium. And it said that for 30 days has told you freeze, they do take advantage of that. So I'm actually going to create a logo and just download one here to show you how quick and easy it is and some of the sort of good options have got available in here. And in this particular course, we're going to be creating an exciting apparel brand. So begin to create a shop which is going to be selling apparel, wears clothing. And I'm going to base it around apparel such as hoodies and the hooded sweatshirt for example. And I'll explain a little bit later why I've chosen those because it's going to link up to a few of the systems inside Shopify, for example. So yes, I do follow, follow me along and take a little look at creating new logo. So I'm just going to show you how easy that is. So once you're logged in and you've created your account with Canva, just come onto the home screen on the left here. I then want you to come down and look for logo. So it might not be in this exact same spot here, but it'll be somewhere along here or it will be underneath the marketing section. So click on logo. So personally, I'm a big fan of mountains when vintage corner of locations, the personal taste of mind in general. So I've got something in mind. And also once we've completed the non-technical side of it, we then move on to a slightly more technical side where I'll show you some of the initial drawings. And though I've done and some of the common concepts for logo and show you some of those as well. So, so coming back to here as I go through this, have a good look through and just solve. I have a little look at the ones I catch. Catch your eye. As I said, are all the ones with the mountain on there. So this, for example, looks, looks quite good to me. Some of the bits are not too keen on these sorts of these rays here to our community here, and just left-click and then just delete. I'm not a fan of these oils as well. Come on there, select and simply delete, quote like this formed these both here so it can stick to this. So what I do is if I want to edit this, I can just simply been toy pin your brand name safe for this or causes purpose. We will call it, we call it hardware. Hardware. And that's going to be a parallel save. Okay, so now all I need to do is simply hit the Download button. As I said, I can be OVOC and I can grab it, work in the society than 30 day free trial here and try Canva pro, completely free. So I'm gonna go ahead and do that, is you don't need to do this. Okay guys. So once you've got your logo downloaded onto your local computer, you can then start to play with that logo and you can upload it into Shopify and use that as your Lego assets. In terms of the second option, say the second option is slightly more technical. It's a little bit more of a DIY do it yourself kind of method. And that's more for the, for the techie guys are white, so get creative and so create their own version of their logo and do from scratch. So I mean, genuinely oily, follow this path purely because of the knowledge's own work in the past. And familiar with Photoshop, for example. So this particular method. And it will require some things such as Adobe Illustrator, Photoshop. If you haven't got those softwares, but UT prefer to give it a go yourself and you do one, It's all. Try this out from scratch, then you can use a free option. And this is a top tip. You can use a software called photo P, says PH, say we're not a completely free websites if you just search for that API and you can actually, it's very, very similar to Photoshop in fact, but it's completely Cloud-based as Online is free to use. And you can import graphics images and edit them. Learn the system. And if you do feel actors or playing around within familiarizing yourself with it, then you can go to download in a Photoshop or Illustrator, for example, if you wanted to. So again, back to the logo then so generally I will start with college just sketching some concepts and some rough designs. So I'll show you a closer view of this shortly. So I'll just call have just spend 40 minutes or roughly in college just sketching out some logo ideas and some kind of concepts. And just kind of just then showed them to friends, family members, and get their take on it, give their opinion on it as well. But if you've got one that you can learn quite favor you like. And you say, Yeah, this is the one, I've got the vision for this particular logo for my brand. And then just go for it, you know, and there's no right or wrong way with the logo. And you can always tweak it, change a molded late acorns do a rebrand later as well. So there is really no right or wrong ways have, you know, feel free and yeah, just, just go out and just start sketching, start drawing, have some fun with air. And then what you wanna do this once you've got, you know, corner if you know Ted or, or, or does it also kinda concepts in moiety then one in colonists scan all, all yam got scattered and take a picture with a smart phone and put it onto your computer. So once you've got it on your computer, you then want to import it into Photoshop Illustrator or, you know, as was mentioned for photocopy, use a tool like a pen tool or a shape tool to go around the logo. And essentially you're going to use your, you're drawing and you get your concept as a guide. And that the software is going to do all the heavy lifting and create that for you as part of a. So once you've created your logo and your and you're happy with it. And you can then download it. I mean, I'd recommend. I'll give you some of the settings on that. You should use it. I should be at least 300 DPI or join you gave for a 2000 by 2000 canvass. Why? Because later you want to solve curbing sure that you've got a square logo also where a portray one, maybe a landscape one to kind of fit different mediums like social media, like Facebook, Instagram, and so on and so forth. So you want to solve, ensure that you can create your logo in different formats and different social media platforms, your website and CTO. Of course, if you are studying apparel or clothing, for example, then it can go on there. So so definitely go for 300 DPI resolution gave us me like roughly 2000 by 2000 pixels. Cmyk is a good standard to go for. And just say, yeah, just, just go for it, have some fun with it. There's no right or wrong way. And play around with shapes vary around to people see what they think. One of the other really, really important things about creating a logo. And I'll talk more about this shortly in the course as well, is your RAM is to go for a strap line. So this is a top tip egos say you want to go for a strap line. So for example, a, for this, in this course, I'm going to recreate it in apparel, clothing one. So it's going to be called hardware. So what I do is underneath as myself company slogan, common law problem, perhaps do something like, you know, urban casual wear or been hoodies for you or something like that. So it kind of spells out exactly what you do inside a couple of, a few seconds. So if we use a lumps on your website and the first thing they do is they'll look at your logo. And there'll be able to tell exactly what you do straight away without even looking at the rest of your website. So this is what you did, such a top tip there. And so to have a nice logo, but also have a nice slogan, accompany slogan underneath as well. Okay guys, so the third and final option is a better bonus option for you to get your logo created. So I'm not really into designing or, you know, already a graphic designer. I mean, I'm not a graphic designer, but sometimes you feel a corner given a guy, but you'd go try those options and you feel that you need a professional to do it, then there are a few very good cost effective ways of getting your logo professionally made. So I'm going to share with you as a final bonus lesson. So I'm gonna go with this section quite quickly. But essentially only need to do is you need to log onto a website called oil the upwork.com, which is the oneness on my screen here. And say if you come in here, you essentially, you land on a page that looks a little bit like this. And the top and type in Logan, and hit the Enter button. You will then get pronounced with a few different options of logo creators. So you can opt to have your own countries if you just want, for example, V in America. Or you can opt to have and freelancers or design agencies from your corner, yo yo, your native country. And if he want to have a slightly more affordable solution than just turn off, I'm your own country. Obviously, if depending on whereabouts you are, because that way you'll get one over log broad designers that will kind of come in and give you some options. And so for me, in terms of, you know, you can select your hourly rate here, say if you work into the family entry level budget, for example, and then he just slept that if if you figure the foil dollars and our mean, you can see this chap here is four over $4 thousand and throw it through. Upwork is based in India, is going to a 100 percent feedback. And again, this trap here, $5 an hour. So this gives you a good idea of coined of the level that they're at. You can also come in here and add in more theaters HTML and answers very, very quick and easy. You can cut off slightly by Trump success and 90 percent and above. So these are the people that have completed their jobs and their kind of work via this platform to very, very high standard. So knowing our top 10 of their jobs are compared to high, high standard. And say, yeah, I means I do have a good level through some of the other websites. Paul from Stockholm is people per hour, so similar, so fashion. And just come in here and type in like a warlike I dissolving. And thou then show you some of the economy goes on here. What they charge. And it works in a very similar fashion to your work. And the last one is a website called fiverr FIV double.com. And again, you increment that. And so I pin logo and select somebody that's very, very affordable. For example, the, these, these, these people here, I'm done. Like I said, these is rated 4.9 out of five. He's got 1 thousand plus feedback. And his designs. You have three exclusive just logos. He visit for the first 17 pounds, roughly around $20. So that's really, really cheap. And you can have a look at some immunized, some of his work in here as well and see what color his capability is. So it looks like he's done some pretty cool stuff in there and say yes, so it's definitely lots of different options out there. And I plan comma three methods of kind of covered a broad spectrum and they've given you a good nicotine confidence to go out there and say, this is 11 crave more Brando was. Or you perhaps want to consider so generate brand or looking at column just molding or tweaking your current existing logo says lots of really, really good options out there. Um, so I hope the house coils on lesson 1 is taken probably slog along them, we would lie, but it, I've tried to pack in as much as I can and therefore save an IPO is very valuable. So thanks very much. 6. Intro to Website Design: Hi everyone, Welcome back to this lesson. And in this lesson I'm going to show you and teach you step-by-step how to create your own website. So I'm going to be showing you this with a real client. I'm going to walk you through the exact steps that I personally take and what I do from the start to the end on crane, a professional looking website. So please to take notes. And if you do need to watch the video a couple of times, you're welcome to do that and feel free to do that. But I'm going to call it God you the best I can and start with the very, very beginning of the things I use and everything, the ID to get a website up and running those could be mobile friendly. It's going to be responsive. And I'm going to show you all that right now. So let's dive in into the next lesson on creating your website. 7. Creating A Website Part 1: Okay everyone, welcome to the next lesson, which is all about designing and building your own website as part of this digital marketing course. So I'm actually going to run you through a real client website that are designed of SEO work on their paid search and a lot more. So this is going to be great for you because it's going to give you a real working example of how I put my icon of skills and knowledge into daily practice. And Hanoi, I work with a real client and get them real results. So the company that I'm currently working with is only consume screen, which is next wheels and tires. This is the actual final logo that was created for the client. And as I mentioned in the previous lesson, you want to ensure that you've got different variations and con of colors and dimensions of the logo to ensure that you've got different styles of it. And I'll explain that to you in a second. Molars show you the client's websites. So you can see here that we've got a dark background. We've got a light background, and then we've got a square version of the logo. And this is great for social media channels like Facebook, Twitter, Instagram, Pinterest, and so on. I've already important one version that square and one has of a rectangle or landscape. So yes, so the reason why you want to get at different styles and different variations and colors is because the client may decide to go for a kind of a light background on their website and branding for example. Or they might also decide to go for a dog, bite ground and branding. They might want to get their logo on tee-shirts, merchandise, etc. So it's always say, always bear that in mind as a top tip. And always have different color variations of your logo. And I'll show you why now. So we're going to flip over to the client's website, which I built, which is this one here. Okay. So the client of course all it sees is next wheels and tires. So this is a UK company. They are essentially a tire and we'll supplier based in the UK. They mainly do automotive related things such as fitting, tires, servicing, repairs, and so on and so forth. They also have an online eBay store and they offer a few other services there as well. So I said, I'm going to call, run you through, um, you know, the easiest, fastest, and most pain free way of creating a modern website. So this is built using WordPress slash WooCommerce, and it runs on the theme K2. Website. Theme. I highly, highly recommend it. This is the URL at the top here, theme dot direct. Currently I think you can get a free version of this as well. We're going to do is put your name and email address in here. And you can actually get this to go powerful theme, completely free at the moment. If you need web hosting or domain name. Also just sign up through here or get in touch with myself. And I can arrange that for low cost of this three, essentially three things that you need to build your website. And that is a, you need a domain name, which is, this one is themed art direct. You need web hosting. So web hosting is what stores your files on the internet and makes them available, publicly available on the internet for people to actually see. So all these kind of images, for example, these are all stored on an oldest texts is stored on a web server, which provides public access worldwide via this domain name. So I won't really go into the technical side of building a website or you like DNS, domain propagation, etcetera. But I will cover off a lot of the basic things like getting a free SSL certificate as a bonus tip. So I'm going to show you how to get a free SSL certificate which will give you that all important, HTTPS secure. So all websites these days, they should be secure or they should be HTTPS stays in new modern standard, something that Google pushed and promotes. And their purpose of this is to ensure that hackers or people on the Internet can easily get quantum information that you pass across. So for example, if you'd put in your name and email address in here and hit the button here. If this was non HTTPS knows they are hackers snooping around for information as you hit that button. And they could potentially take a Raman address and bombard you with adverts and, you know, and, and whatnot. But having HTTPS, this helps to prevent that. It makes the protocols and the transfer of information secure between yourself and the server. And I'll show you a nice top tip on how to gaze SSL certificate completely free. There's two ways of doing that and all run into that in just a moment. So that steam k2 and the URL is the'm dot direct. And I highly suggest you kind of take advantage of the free sign up and sign up to there on that one. So again, going back to the client's website. So so yeah, you've got a good flavor of college. You know who they are, what they do. And you'll see here this is the color of the logo, what we talked about in the previous lesson. So this particular design, and we featured a dog background at the top in the header. So you've got three main elements. And I would recommend that you please do take notes because there's a lot to cover in this particular lesson, but this will give you a good foundation of creating a website. And this is something you do want to do after you've done your logo. Because it's a medium and it's a great tool to drive sales, drive inquiries, draw upon in leads, orders and a lot, lot more. So this particular website, as I mentioned, is designed in WordPress stroke WooCommerce. This means that people can actually, It's from this website. And this is something that I particularly implemented as this particular customer. They sell alloy wheels and this is something that they requested later on that what they'd like to do through the website is to actually allow their customers to be able to purchase our wheels that they they actually supplies on. I'm going to quickly jump into that eBay store. And I'm just going to show you really quickly some of their alloy wheels. So if I visit the shop, guess at things like these. So these type of wheels is what they con, of what they sell. And, you know, they want to have the ability to be able to do that not only through eBay, which is a big online channel for them, but through their website as well. And this helps to save or save unlike fees, Ebay fees, etc. So it's a good way to do that. And again, we'll, we'll we'll go into into that a little bit later on. And I just want to cover off the foundation and the basics before we dive in into the more intermediate things. So a website entails three to four different things on a homepage using your core things. So you've got your header, which is the top part of the website. You've then got your menu or your main menu. You've then got your body, which is the main body of the website. Okay. And then you've got your footer. Okay? So these are the four main elements of a website. And they should have all of this. By minimum. It depends on the strategy of your business or your company or your client on what they want to achieve from their website. Whether it's to sell through their website, or whether it's to just Django and generate leads. So as two good examples there in fact, so this is a two-fold website. So this particular company, they want to cook on servicing, So they do vehicle service things have always a potential customer looking to service more a car, for example, in Gloucester where they're based. So I might search for something like car servicing Gloucester, find this website because it's been optimized while which we'll cover later on in the later lessons on our commodity and go actually, that looks like a cheap price, okay, from 68 pound, very cheap for a service. I'll go ahead and book now. Okay, I can see that's where they're kind of based on Bristol, Rhode. And I might fill this form in. Um, I can pick up the phone. And this is what we call the lead capture in the online kind of industry. So we're capturing a lead and that's what we call it, was going to lead hopefully to potentially a CEO of a customer. And there's multiple ways that you can drive that traffic will drive that person through to this website. It could be via Facebook, it could be via Google, it could be via social media, email, could be through an affiliate website. It could be through many different channels. But the whole idea is to drive that traffic onto the website and then ensure that the website acts as a conversion engine for your traffic. So essentially that the website is a shop front that allows people to corner, read a little bit about who you are, what you do, what you specialize in. They incarnate, see some pricing. Compare U, and then they cannot. Or they can book, book now, or they can pick up the phone and give you a call. Okay? So that's the key fundamentals of a website. You can see on this particular one because it is a physical store. They said the client's requests in an address on there, opening hours, a phone number to call to call the Shop Direct. And all of c to all say book through there as well. So, so the best way to get started with a website is to kind of get a brief Dan. And in that brief, you just want to note down what are the key fundamentals of the website? What is the purpose and the strategy of the website? Is it to drive traffic? Is it to build leads it to get sign-ups for female? Is it to allow customers to purchase or is it a multitude of other things? So if you're a freelancer, you know, these are these are the first things I generally ask my clients all sit down with them, all kind of spend about an hour with them and go through all their corner of sunning points or their pain points. So what makes it difficult for you as a business to generate sales and inquiry's. Okay. So this is the exact same thing that I did with this particular customer. I sat down with him why she visited their premises are gone idea. And I call them, ask them, you know, well, YOU pain points. And the thing the answers, I guys, well, we are quite new in this area. There's lots of other competition on this large road that we're on. And so my first question is, well, did you do your homework before you went into this premises, before you pull it lease on these premises, for example, or bought it, did you do your homework around your competition in the area? Now this is going more into business consultancy rather than marketing, but they have a very, very strong overlap. An unexplained boy now, so once the client says, Well, yes, we did research the area, our USP, or unique selling point for our business versus all the other competitors in this area is we are the largest part worn separate tire supplier in the area. And so my answer to that was great. So we want to push the par worn tires on your website and try and ensure that that's con luck. A key part of the, you know, if you're signing point. They also mentioned that, you know, servicing is going to be a big part of their especially with Khan of the time of the year when the, when the website had been launched. And they said, Well, you know, servicing is a good part. So we've made that the home screen homepage on here. And a good example of this company that does this well is Apple. So you notice on there that Apple do this row very well. So they've kinda got the 13 Pro as a newest iPhone at the minute. And you can see the homepage is cognitive, littered with the 13 Pro. And they'll kind of push their latest flagship product on there, whether it's kind of oil Mac, Apple Watch and all kind of AirPods, you know, whatever the most latest releases, they push it on the homepage and they'll make sure that that's there. And another important thing is everyone is a top tip here. This section here, the top of the body. This is called above the fold. And you want to put in your key important metrics here above the fold. So the fold is an old newspaper term. Newspapers used to ensure that all the most important things when newspapers or folded and ball with the inner, the headline is the most attractive thing on the page to each to make people buy the newspapers. That kind of tactic and strategy is tr1 transited from newspapers into the web now, it's called above the fold. And this applies to mobile as well. So although you've seen this website on a desktop computer, don't forget guys, that over 50 percent of users now that browse on the Internet or using mobile phones. And so you wanna make sure that you are ensuring that your website is mobile-friendly. And again, we'll go over this in this particular lesson a little bit later on. And I'll show you some top tips making sure that your website is mobile-friendly. And that's a key, key part of, of the website. Okay, so what I'm gonna do it, I'm going to break this down into probably three different parts, purely because there's just so much to cover in this lesson. Obviously building a website as I'm giving you kind of, you know, good insight for information that we've learned over the many, many years I've been doing this. I mean, I've personally built hundreds and hundreds of websites over the last 15 years. And what I've personally found is that the web is Connor transitioned more into mobile-friendly. Now mobile, mobile phones economy, you know, overtaken our lives. So it's very, very important to ensure that your website is, as I said, is mobile-friendly, is got the right key selling points on there. It's got the offers on there. Um, you know, pricing is critical. Majority of people online, a red ace, read a, a, an article that did a study of a 100 thousand people and they asked him, you know, when you look on our website or if you're purchasing something on online or looking to purchase a product or service or mine was one of the key things that you look at. I believe 70% of them said they'd like to see some kind of price of the product that they're actually buying or inquiring about. You might be surprised by this number. You might be thinking, Well, surely you'd be like, more like nearly everybody like 99% or a 100 percent, um, but actually it isn't. A lot of people do want to make sure that you look like a professional company. You've got a professional outlook in aid. You've got a phone number on there. You've got a little bit about who you are, what you do, the services that you provide. You've got a contact page and also other trust factors like an address and e-mail address and things like company numbers, but numbers. So these type of things here, they build trust and I do highly recommend them. If you come put these things on a website, if it is feasible for you to do that. Things like addresses, phone numbers, e-mail addresses, company numbers, BATNA, music, cetera, social media. These are things that build trust on a website. And trust is a key, key part of the success of your website and digital marketing strategy. So please do take a no, this scribble it down. Trust is a critical part of your website. You might land on a website. So let's just do a random search for something here. Let, let's just search and something like let's have look by Paintings. Paintings for example. Let's see, let's see, let's see what comes up. So let's look at this one. Let's do let's do the city that that particular client is in any way just to see what we get back on and on. So I'm just going to open up Tableau random websites and just give you a quick ideas and to stray away this particular one all following day, great start at 10 percent off. If you saw them to their email. Fantastic, great way to capture email for marketing to them later on. And yet Thompson, fantastic way on there. Again. This is just an intro pop-up, very easy today. And we won't go over this later on. She is falling somewhere else, so okay. So this this particular website, this is a small company or the look of it. And just for your use or noticing this website before, identity who they are, what they do, blesses A0 is the customer was interested in Boyne in a paintings from a local coin of all Gallery or local corner shop that was caught in near an area that I'm looking for. So straight away or kinda London there or see this, you know, which looks like a shop at the back. Which is great. They've gone about us page so likely take on a read some of that, although it's looks a little bit boring. Personally, I would like to see some pictures in there of staff maybe or, or the sharp bit too wordy. And it looks like they've first in their tables of service, we shouldn't really be there. That should kind of be on a link radiate at the bottom somewhere here there. They should have just kept it there, Rob and then playing jumbling up all their terms of service inside there About Us page. So so that's just something I didn't put a one on this particular one and say it looks like they've got lots and lots of pages, which is great. Because that will help with search engine optimization. And they've got their opening hours in there. Say maybe it was he took out some news. So it looks like news is generally reserved for blog, but not very clear. So ideally, I'd like to see some posts here. You know, if they had a blog, a little bit like this website here, let me just show you a quick example. Okay, just come down here and go to the blog section. So a little bit like this. So you can call it quite quickly in clearly, see all their blog posts all nicely laid out here. And you can economize, see what's going on. And then if you're interested in reading one of them, you can just call have. Click, click on there. One little thing I would say is try not to eat and categorize what they've done. And you do want to put it in some form of category. Perhaps rise of recliners or whatever. These are, recliner chairs. I would probably create a category that's called bat. I'm not the one here you probably couldn't guide. So they put made him put in uncategorized again. They're just little things like that that could help. But this layout is a lot cleaner, a lot easier than, than this particular one that we just looked at where it's very difficult to actually see where the news articles or blog posts actually are. So just know that the tip there, um, so these are the types of things that improve the user's experience. And we call this a good customer experience, a good user experience. And the whole idea of providing a good user experiences is to, is to increase the conversion or increase the chances of this customer having a good experience on this website and actually making a sale or make an inquiry as, as a general example and a real case example, it's the same as if you walked into a shop on the High Street. And let's just say you walked in there. Nobody said that no status and health AT they all look a little bit miserable. Let's say they didn't attend to you. There was no cost of sales on anywhere. The shop was a little bit messy. So you'd con law today, let's look at a clothing store. Your experience and necessary. You know, it wouldn't be a good experience. So you might just turn around and go, well, actually, you know, nobody's really bothered, you know, coming up to me attending me. It seems like they didn't really care about me or my business. So I'll just go elsewhere. And it's a similar thing with a website. Although sadly, as I mentioned in one of the early lessons, you know, you don't get that customer interaction with users that you can call to ask for their opinions or kind of see their body language and get that icon a void from them. A website is called a block or a blank canvas for RNA. Um, but I'm gonna show you later on in this, in these next lessons in how to overcome these. But these are some of the kind of things I've learned, as I said over the years, that you want to help eliminate and you want to make any noise easy, simple and clear, like this website. So if you're into cars, have seen you've got it there. If you're interested in the eBay shop, you've got it there. If you want. Part will entice. You've got it there. Alignments their wheels is and you've got noise contact us. There is very easy laid out and you've got all the con is selling points here. You've got the brands that they work with here. You've got noise price comparison for servicing here. Whereas this versus some of their competitors. And you've got good call to actions here. Book now read more. You've got some more trust indicates here. So you've got some Facebook reviews. You've got sign-ups, you've got location indicates this website Corning ticks all the right boxes for the customer. It's got all the right info on there. They've even got a search box if you want to search for your own products. And this is some of the things that this particular website who have gotten no association with, no affiliation with identity, who they are. But this is a general critique of their website. Overall, it looks quite nicely close. Some art work in terms of the actual usability in the friendliness of the design. There is a, To be honest, a beer room for improvement. They've mostly got their SEO or search engine optimization, right? Because they don't quite high when I typed in by paintings Gloucester thing they came second or first? Part gallery. Yeah, part of it. So the iron fact ranking first for organic in there in the Serbs, which is search engine rank page results, which is excellent. Give you a whole host of reasons why they're actually ranking first on Google for that. So this is the maps. This is the and this is the pay depends on the paid con of listings on there. In fact, no, they're not first. And why apologies. You've got Etsy, which are huge. You got read-write gallery, which I'm not sure who they are but would click on them. And then it looks like we've got like a shopping cart, a website. So it looks like that. They they are the first independent company that ranked on there, which is what I was actually looking for. As opposed to Etsy majority, a very, very large international website. That's not what I was looking for. This looks terrible. It looks more like a kind of yellow ocher or directory of thing. And again, not already on after this little again, looks like some kind of directory again and wasn't really was looking for, So yes, so this this is a cold current company that I would be looking for if I was to purchase locally with some as some paintings. So and I hope that's given you a little flavor of the first part of this website on our packed in a lot of con of information there. But please do take notes if you need to listen to this video again, feel free to go back. Listen to a again, I have given to have tried to give away a log golden nuggets in there. And things. I'm making sure your website in a structure and your foundation is what is good is not in clear and simple. Yang got too much crowding of text going on. You've got a good button. So they're making sure that the user forums where they're looking for quickly or on the website. So again, it is another good example here. So you've got noise 50 percent off sale. You know that this particular company does these these furniture products. And you've got a little bit about the, about the company. Few words from their factory manager. You've got the trust indicators there. You've got a gallery here, you've got a sign-up lead capture form here. The only thing that this website is lacking, and it goes back to what we were saying earlier is that whole price thing. So if I was a user and I clicked on this, then I would want to sort of see some coin a price somewhere of Hamish this product is. So you've got, you know, you've got an option to get a brochure or free fast quote. Although I don't believe you get the actual quote. I believe it's just just quickly having a look at this. Yeah, so you don't go quite. So. It caused economists is captured, is a very clever way of capturing the leads. Now wrongness on this particular website, They give you actual price. So I feel that is missing on here. But I'm sure they're capturing a lot elites are doing where you are, the website links and rigor in nice and clean. It's got the hot, you know, all dissenting points on there. It looks, it looks quite professional. And they've got their best sellers on there. Some noise, clear ways of showcasing their products and services. Things are built on 30 years experience. Again, these help build that trust. This is great for SEO, but we'll go, we'll go more into that as we go into the SEO classes later on. Again, and they've got their logo the top-left corner. They've got their, their menu in the top bar, sorry the header. They've got their body. They've got the trust, and then they've got the footer here as well. Again, with older registration company numbers, et cetera, with the address in their phone numbers or in there. So this is another good example to look at in terms of I'm a good user design and a good way that they've come to utilize our main fundamentals. You know, they've got the reviews, phone number, call to action buttons, the sale, and etc on there. So I hope that that's going to conclude this part, this part of the website design lesson guys, in the next part, we're going to go into more depth and start gathering of more of the intermediate things. I'm going to start looking at the website and admins and the backend and how to actually stop building your own website. 8. Creating A Website Part 2: Okay, welcome back to the second part of the lesson, everyone. In this lesson we're going to continue covering off building your own website as part of your digital marketing strategy. Okay, so here are some of the things that you're going to need to ensure that you can actually have a website present and on the internet. So I've broken this down just to make it nice and easy for you to follow. So the first thing that you want to purchase or you want to get hold of is a domain name as your first thing. So this could be, as I said, something like theme dot direct or the one that I've got here on the screen, which is just my own personal domain. Deeds would typically cost you around roughly around $10. Could be a little bit less, could be no bit more depending on who you get them from. You know, i2 can help with this, this side of things. So there's something that I do specialize in. So feel free to reach out to me. And, you know, I can get, get, get that sorted for you if need be. Again, the second thing is like you bid your web hosting. So second thing that you need, you can pick this up 40 and you don't 10, $15 a month. For a decent host, you want to get a good, credible host, somebody that kind of reliable, trustworthy. You know, that they're kind of if, if, if you need them, they've got reliable service and reliable technology and knowledgeable enough to for you to trust them. So that's something that I recommend hosted. So a hundreds of websites for customers and clients. We've gotten over 99.99% rate time, which is fantastic. And, um, backups as well, all in there as well. So second thing that you need to have your website. The third thing is, is a SSL certificate, which I'm going to show you in a minute how to get that completely free. I'm also then going to actually install one to show you how nice and easy is to get that also set up via the options or use. On the last one that you want is, for example, is a WordPress theme. And to install WordPress. Wordpress is the number one most used software to create a website today. In 2020 too. You know? And it's the one that I do recommend. Theme, theme K2 is as that is currently free at the moment. So do take advantage of that. This is the URL to navigate, to reach out to me, subscribe to it, and we can get that all underway for you as well. But as I said, you do need these two things prior to that. And I'll show you in a moment now, easy is to get your free SSL certificate rather than paying for it. And we'll jump straight into that now. Okay, so there's two companies that you can go and purchase, sorry, go and get a free SSL certificate with the first one is this company called Let's Encrypt. Now they are a non-profit certificate authority that provide free SSL certificates. There had been around for a few years, an absolutely fantastic, I mean, protocol analyte, Let's Encrypt people and companies who are paying cannula in anywhere from a 100 to 200 dollars per year or necessary. It's typically unknown. And these guys popped up couple of years ago. And they can have they provide them for free. They're integrated with majority of the dashboard hosting companies that you go ahead with, including the one that I run myself. And yes, it's normally, it is as easy as a few clicks and you'll be completely SSL. Https said Floyd on there. And I said I'll install that with you in a moment. Ch3oh, easy. It is the other company that does SSL certificates. M is a company called Cloudflare. Again, they're excellent. Now. They do offer a free and a paid version of their room of their room plans and also the Godfrey pro-business and an enterprise. So as it, as it until sort of hack, you can opt to go for their free version. And in the free version you do get a universal SSL certificate included in that is just a little bit tricky to set it up because you've then got a point, your domain DNS, Domain Name Service to Cloudflare through your Host Control Panel. And that can be a little bit tricky for some Somali recommendation. And top tip for us is to stick with, Let's Encrypt, following it through, through the dashboard, which I'll show you in a second, and then get it all installed that way. So let's dive straight into the into the dashboard and get that done now. Yes, you'll come to a control panel that looks a little bit like this. So it is very straightforward and UV conical, et cetera, pay with all the icons. Column Account Manager. So all these can help manage your account. You got email side of it, some advanced features. And you've got some nice, easy 1-click installs down here as well. So what we're gonna do is for this example, I'm going to show you. Installation of the, Let's Encrypt HTTPS certificate and show you how easy that is through the control panel. So if you're not on HTTPS website, you'll, it'll give you a warning that looks a little bit like this again. And you've got a quite big con of exclamation mark there. And you also get this color red here as well, which signals that this is not a secure connection and it's not private. And this will just put users off immediately. And this is why you need your security certificate in there for you. Okay, so let's just jump back into the certificate and get that installed now. So I'm gonna come up here and click on this. Okay? And then what you wanna do is you'll get presented with some options here. You just want to keep it simple and go with the automated, automatic certificate from Let's Encrypt because this option here, okay? Ideally you want to select all of them for CSS2 redirect, hit save here, and then once saved or not, hit Save here. Okay, so we can see here that the certificate and key has been saved. And that's all been successful for all of the blow. So that is now good to go guys. It's as easy as that literally takes a couple of minutes through the Fremont control panel here. And I said if you need any help with that, drop me a line, connect with me, asked me for some hosting and I'll get that sorted for you and you can get your certificates and everything all up and running within minutes on there. Okay, so let's start building our website. Okay, everyone, so I'm really excited by building the site with the now I'm going to show you how to do that step-by-step in an overview format. So once you get back into your, into your kind of your admin dashboard, where you need to do is come down to the 1-click installs. Click on WordPress. Okay, and I'm gonna show you how super easy this is. Okay? And we need to do is literally come in here, hit Quick Install. Okay, we're going to choose the domain name that we want. We're going to delete this directory because I want to install WordPress to the root domain. I can put it in a folder like forward slash, cheap or anything like that. It's going to go into default route directory. Again, we want to install the latest version, which is always at the top. Okay, I've been passed when you can change this here, I'm just going to create a random one for the minute, just for the, for the purpose of this test videos her password 123 for the minute, obviously, I wouldn't recommend normally using this one. You want to use something alphanumeric. I'm skeet dislike this for the, for the minute as I said, admin and password 123 on now. Okay, so we're going to install the default WordPress. Standard cost of installation ran the box onto this top-level domain. Okay. So let's just scroll down. Install. Okay, So it says it can take up to three to four minutes to be honest, on this particular hosting platform that I'm on, it takes about 20 seconds. There you go, done. Um, so it's as easy and as quick as that. So you might notice here that it's installed it to HTTP. Obviously we want this to be HTTPS because we've just installed the certificate. So if I click on that lessee, if our redirect that we set up previously in, Let's Encrypt his work into this should read route me to HTTPS after clicking on this. So let's see if it's done that. There we go. Perfect guys. So we've got the secure padlock there. Okay. And you can see that our website is now secure and that's pretty secure and the certificate is valid. There we go. We can see that we've got a trusted valid certificate on that K. And that's gone through via Let's Encrypt, which is for the ABG trusted system. So that's all working perfectly. We're going no warning now and that will go back-end. Just do Command are spot on. So that's all working perfect. We've got our default WordPress installation here, okay, which obviously we're going to replace with theme K2. And I'm going to show you how to do that now. So you go forward slash and go WEP, hyphen mmm, k. That will then get us to the admin panel. Okay? And I believe it was admin and password 123 as a general. So setting the example of we will delete this after. So let's just log in there so I can show you this again. So this is your WordPress admin panel, the default one that you get out of the box. On the left-hand side here you get your posts for your, your, your, your blogs. You get your pages where you create your pages, Appearance and Themes. This is where we're install K2 in a moment. Plugins if you want to install any plugins, web forms, et cetera, et cetera. Theme K2 is great because it comes with a lot of the plug-ins. Pages and templates all set up our straight out of the box. And we're going to go ahead and we're going to do that in a second. So i o January just current dismissed this first box here. The general dashboard in WordPress on That's just installed straight out of the box, just gives you a general overview of kind of, you know, what you want to call it C. And it starts with the standard 2020 template in there. Go to Appearance and Themes. It gives you these old Conor themes are in there and you know, and, and unlock a new theme in there. This will have 2022 theme in there. Again, you could ignore that because we are going to install the professional theme, K2 theme, which will change the whole look and theme of your whole website. No, make it look a little bit more professional than than it does at the Mini, which look a little bit like this. Okay, yes, so what you need to do is head over now to theme dot direct. Okay. And then just obviously just sign up through here. Okay. Or was it dropped me drop me a line. Okay. And then I will get you a copy of theme k2 that you can install. And then we can get you up and running. Okay, you don't have to do that. You can use other themes should you wish. Issues are accustomed to that one. But I'm going to show you how easy is to install that and create a website that is going to look awesome. So let's go ahead and do that now. So firstly, you want to do is get your parents themes and hit Add New. And then upload a theme. Okay, and then you choose your zip file. So this is where you do so choose foil, okay, so once you've chosen the foil theme, k2 dot zip, you then want to hit the Install now button. And that should take a moment to install K2, which is quite a small compact file, which has been done intentionally toasty, keep load times Noyce and fast. So I should take about roughly about 2020 seconds or so. There we go. So that's all been installed already. And then what we wanna do is hit the Activate button here. Okay? And there we go. So that's all been activated for you against the active theme is now k2. Okay, and then you've got a nice message here that says we recommend installing these plugins. So you've got Contact Form 7, elemental WooCommerce Yoast. So it can do is hit Begin installing plugins. So click on there and then hit installed, appear and then hit Apply. Okay, So these are the recommended plugins. Woocommerce, you only need this if you, if you want to solve through your website. And you only economy either transact in any commerce manner. If you don't, then not eat, obviously you don't particularly need to install this form, but you do need to install the other three in that. I okay. So they've already been installed. Again. Nice and easy. Okay. Let's have a quick look here on some of our pages. So let's just review the sample page now that we're on. Okay, so we can see that it's kind of change the general look of it quite, quite drastically. It looks completely different to what it was before. This is called a cut, just a default sample page. And what you wanna do now is you know what? And create your RAM, your actual page. No, show you how easy that is now as well. So what you wanna do is if you want to change the general look and feel of the header. So the header is this top section here. So let's just go back here. So we're going to K2 dashboard on the left. You've then got your styling. So let's begin styling. And you then want to go to the header section on the left here, okay? And then styling. Okay? So Katie gives you multiple kind of headers to choose from. These are all bright, really nice and easy that 1-click installs. So all these sort of different style of hat, is it what you can choose? Can a woman, the background, one with the top bar, and a new menu phone numbers. So I generally recommend going for one that's got maybe some social media or on their contact details on a embedding column, menu bar. If you want to go for a walk, a really simple one with just a hamburger menu, you could say, let's just hit Save on that and then hit View Site. So you can see him there is changed. It's changed it straight away. Okay. That's put there and that this is a particularly good one to go for because it's got all the info in there, but you can choose all of these. You've got some advanced headers in there as well. And then if you've got WooCommerce, you can use those as well. So you just go back onto the simple one chooses to the minute in is save to k2 has been in some, some, for some beta testing. So there might be few little glitches here and that nothing too crazy, but you might find a couple of bits here and there that might need color tweaking. So let's just view the site again. Since we're ready to get back to this noise menu now hey guys, okay. So what you wanna do is you want to start by changing some of these phone numbers, change some of these contact details, and start adding your menu. I'm going to show you that now. So you'll header has got all your contact info in there. So top bar text is the text and the top all we haven't got any at the moment, but we have got a phone number and email grass. And so I'm gonna go ahead and just change that to something like for the day, i 1, 2 3 4, 1 2, 3, 4 voice six. Okay. Just, just for this demonstration purposes, email address, info at domain.com, something like that. It saved to train js. Let's just quickly view decide to make sure that we've updated that we gave. So it's been updated. Okay. So let's go back on there. Didn't notice guys, that this is in caps, Caps Lock. I don't want nine cups look. So let's just go to our typography. Okay? Fixed Header Menu fonts must be this one here. And we get, so it's the same as the fixed header text that, that's less at a lowercase k. A case I. Once you've done that guys, we can then start actually adding your menu and your menu items. I case. So your menu, which is essentially this bit here. The we'll just refresh my screen. Just got a sample page. This is where you create your menu items. So let's just do that now. So that's actually done through the native WordPress option or sort of appearance menu on the left. Okay, so we want it to be in the fixed Header Menu. Customer add a menu item and put it in the footer as well. This is where you want to place your particular menu. Again, I'm going to call it, we're going to call it main, will call it main users on their goal to hit Create menu. Okay, so then what you do is you can create your custom links. More generally do is just to kind of get something in there for the minute. Just to create before you create your pages. Because I just wanted to sort of see my pages here in column C, my website being bill as I go along, you can just put in there something like a hashtag and the name is you could do like, hey, okay, Add to Menu About Us. Services. You could do, listen to the Contact Us. You do alternate and then something else about our services. And the alternate formula history or whatever it might be for you. Just swap these around so you can just, you can chain, you can change these around whichever order that you like. You can also kind of do indent num. That will then be a sub menu of services. It's just, you just click and drag. If I wanted to make it a sub-menu of about us, you can do that easily in there. So that's nice and easy. So so far I mentioned about this home, about services history and conductors and fix that is so hit Save in there. Now, back on the front end, refresh, we will see some more menus appear here. So they've appeared there, although they seem to be white and color R3 see them. So let's fix that now. So scared, back onto our k2 dashboard. We want to go to Theme Options, beg your pardon. Okay. And we then want to go into color styling, okay? And Main Menu styling. So yeah, so main menu styling API we can see on that Lincoln are set to white. So let's just change that. And we won't not to be con, in flux and noise blue color. So what causes here? Copy the hex code from Nat, go back into the the link color, and then paste time to then it choose, and then hit Save. Okay, and then get back on that, refresh. There we go, guys. So that's all gone back to there. Okay. I also want to make sure that these are kept moist. And from the beginning said typography and then many phones. So these are the lever case and it's due to noise and all making bit bigger as well to escape. 18, save view, decide. There we go. Perfect. So they've got bigger now and they're capitalized as well. So as easy as that. And in fact less, even, less go one step further. This increased a gap in between, in between the words and the words here. Say we go in there. Let's do ordinariness, do 10 maybe. Could be too much Melissa. And that's how it will look. Like. Kss actually split in that way between there. So it's good to revert that buck that is facing that way. Do it because that will increase the spacing in-between that. See that again? It doesn't look too bad to be honest feelings, quote, professional coin, neat. So that's called a month. The top column net menu denoted this screen is quite wide and we'll have corny got it to avoid screen, you can't change that in here as well. So you can have a site layout is currently set to that. I can also write it like this or smaller one. You can do a page shadow, which is quite cool. To 1170. Let's just do 1200 mega pixels wide. You got these light, pretty good icons here that colleague give you a guide on, on what some of these things do. So next, hemolytic slow, Good luck with that and get back on that or refreshers should believe it should go paste in our patient of a yes. Contact with it's 70 percent on. I can't believe it's because the header is set to full width. So okay, here we go, enabled for width header. So if we take 10 that off and then hit Save, there we go. Perfect. So that's common now made the site more narrow. And it looks a bit more toy idea and it's quite clean. And so let's start creating some pages now, boys, and let's get rid of this horrible default WordPress posts that it puts on there. So let's go back and saw cranes and pages. Okay. So what you wanna do is to create your pages is good to pages, okay? And then you just want to add name. Okay? So this is what we call an ad, start adding our pages. But what we wanna do is guys, we want to build our pages through the publishing system inside there. So I'm just gonna go to plug-ins. Okay? No, yeah, I've learned some of these on active, so let's activate some of them. Let's get rid of these couple of these ones. So I'm going to activate Yoast SEO plugin, which we'll get onto later. And a mentor we want NesC is going to build our how bowed out page. I'm just going to activate this form. So click on that, activate an airport. Okay, so now go back onto our pages. Add new. And I'm, what I'm going to want you to do is is to edit with Elementor. You can sort of change the page as you could call it K to edit with Elementor. And I'll give you, I'll show you all about the SEO momentarily at the moment, I'm just kind of giving an showing you best practice on how to create a professional looking webpage. Says Get rid of that in the bottom there. Okay. So currently this is how our pages looking at the moment. So remember in the earlier part of the lesson I said you've got your header, your main body, and then your footer. Okay, so now we're going to create the body section of the page. So what I'm gonna do is I'm going to hit the add new section of and create all these sections AS work and have a full width 2 column, 3 column. With all the rest of these by choice. I can also come in a folder, and I can select all of these here as well. So this particular soil is Can automotive, sort of Gary's type of website. So let's see if there's anything in here that's related to look at call garbage or something like that. So yes, we've got look good deals on cause here. What else? We've got garish perhaps or mechanic maybe. Looking commit with that. What you can do guys is a top tip. You can always, you know, a lot of the times and I've learned this over the years. You can select something that you think well that could fit into what I needed to do, although that's not specifically what I'm after. And that could work quite well for I'm looking for. So for example, if let's say you wanted to go for something like this, you can quickly preview it. So although this is like a restaurant type of theme, I could potentially change all of these and kind of make it look like mine. So let's just run with it for the moment. Show you how quick and easy is I'm going to insert OK, Hit get started, okay, and just create a sulfate or free content them account with their, with this website here. So once you've done that, I've got a pre pre-existing one that Logan has been successful that should then reroute me. So there we go, guys. So it's an added inside, inside there and you can see RNAs. Pretty awesome. We've, we've nearly got a complete website already. We've got our top menu there. We've got some great content there that's going to be easily editable. And we've got a website that looks pretty much complete already. So awesome, awesome stuff. Obviously, we can change all these colors. We can make them wherever colors that we want. A URI noise and easy and straightforward to do. So I'm going to show you how to start editing all these, all the content inside here as well. Um, okay, so what you wanna do is just open this little side panel here, okay? And then once you hover over this Assist, you can also edit all the hero section. So let's just right-click on here. Edit the section. Kay, got your layout style advanced. Okay, so we go on to study all cage and you can see this is the image that they're the background image they've used, or C, Let's just stay a logo on top which I can change air as well. So just right-click on that arrow section. Change this. Okay, Let me just upload a random image in there. Okay, so that's, that's been uploaded straight away. You can see on there that starts gone straight in there. If I wanted to call it, change this logo here or, or remove it, or you simply do is right-click and delete if I want to undo that, and then I'll just do Command Z on a Mac or Control Z on a Windows machine. I can choose to get rid of this, as I said, and just calling, remove it, There's a right-click and then just delete and out of the way. So yes. So I mean, what you could do is you could just put like a small gunnery here. So let's make the theme, Let's keep the thing blue on this particular one, I will change the logo ID column much in upload that in JIRA, easiest to do that, but we'd call it got lots of blues here. We can't change all these orders color scheme. In fact, let's, let's change it to the actual brand, this particular brands color that we had in there. Let's change it to degrees. All I'm gonna do is go back in here and then go to exit too. Dashboard. This will take us back to the dashboard in this w in the top-left corner. Okay, keep that theme options. So what we're gonna do is we want to change the color styling of the menu icons. So Main Menu styling. So we can change some of the colors of the icons there. There's a top bar icon that the moment of blue, which is these icons here. So let's make those changes. Top bar to black. Let's change these bars here to green. Okay, because I'm what I want to try and do Ages too much the logo that we looked at the start. So there's changes to like, Okay, I'm allowing green color. As I said, you should, as a good practice, you should be getting the hex colors from the actual logo. So let me just quickly load that up as well. Here we go. So that's, that's the, the line greener or you should be using IK. So if I open that up with photoshop for example. Okay. So yes, a Walmart do is own and get my color picker. So my color picker is just here. So click on there. Okay, and then on the left here. So that's my, my hex color for this green. So if I right-click on there and they copy, okay, and then just hit Okay, go back into here, click on their hit paste and you can see there's change the color. So the oil content change now got top bar background gotten great at the moment. So let's say we're going to make that black dim way so I can move that and that's made up black, which is all those zeros I hit Choose. Okay. Void there, That's perfect anyway. So let's just hit Save and then viewed site. There we go, perfect. So black bar, green icons, less now changed out our logo. So my logo, would it be to be an adder again or imagine your logo and the main logo. Let's remove this logo. Upload logo. I'm going to upload it now. Okay, so it's quite large logo, but let's see how it so hit Select. It's currently set to logo width is 2 19. So you can make this as void or small as you want. Let's just do 250 cc when it does. Hit Save icon there and refresh. There we go. So I think a little bit wider. So let's do 320 on that. Hit save, refresh. There we go. That looks quite nice. Now let's change these to black. I think so many icons as changes to black. So again, styling, sorry, that colors toiling, main menu, link color, we've got that, so let's just change that to black. Ok, save, refresh. So I sold black now. So we've got straight away, God is already starting to take shape already. So this is just based off this color scheme on this particular logo, just to show you how quick and powerful this is. So let's go on there. So you might be wondering, well, where's all that content gone that we were just on? So remember guys, we were editing the homepage which is here. Now that's a different page to this page is a little bit confusing with WordPress, but I'll show you how to set this page that we're creating as the homepage. Okay? Okay, so back on here then. So we've got our noise corner here. I've image here. Obviously this has been changed from not refreshed there, so it's not taken effect at the minute. But don't worry about that in a second. Let's just go ahead and see if we can make this a bit wider and fat guys, instead of having good box, which is kind of what we've got it in the middle is to see how it would look if it was set to full width. Just type curiosity. I yes. Okay. The reason why so that's the content width. Let me see. It might be constrained by the actual width of the actual theme that was set to 1200 or 1250 or believe. But let me have a quick little quick little play here. So minimum OID. Yeah, which you can change all the way to. Smaller as high as you want. I'm straight section. There we go. Yes, there is to it does it does look like that. It's actually constrained. Boy, the themes with which I'd said to 1200 and theme options. If you remember where that words will be, those in general, There we go. Yeah. So it's not a problem. So yes. So let's kind of take and we can revert it back if we wanted to read every one to look a full width. Let me just show you for you, for example, scan there, so hit publish on here, okay? And then refresh. Now this will, this will all change. And then it's just going to refresh. So that gives us all looking pretty, pretty tidy. That says yes, so still not a hero section. So why are you not doing full width or is causing this not to go for width and stretch. There we go. Stretch section. There we go. Perfect. There we go, guys. What we'll do is let's make a little bit more fancy. With vertical overflow. Hidden scratch. No. Okay, So scroll. Okay, that looks pretty cool. So we update that. Just, I'll just put low sulfur fixed, scroll silver effects on there. So when we scroll down, it kind of stays, stays where it is. Which is pretty, pretty neat. We can put some text in here. So if I wanted to call a person text in here, so go back to here at other heading in there. So this is playing up slightly guys. It's just not Lamy hand day and the heading in there properly. So what I'm going to do is just quickly aware crown, sometimes you get this with common themes and stuff is quite common WordPress, but nothing to worry about it. So what I do is, is kind of right-click on here, right-click hit Copy, then hovering over there, right-click hit paste. And that's just kinda like a little loops paste. Thus our global tip low 10 way of getting around it. And what we can do is I can edit this text now. So what could do some alloy, Welcome to our website or something like that. What I wanna do is make that center, so center line in there. Okay? Maybe have it as medium. Like changing. It doesn't take an effect. So styling, and let's change the typography 54. So let's make a bit smaller there, perhaps like this. Not keen on this font, so I'm going to go in there and select Montserrat, which is a very nice, clean, fond tonight's warm, I recommend is a free Google phone. And they go, you can see how clean that is now, again, little bit smaller. There we go. 47 to do we want this all uppercase less. Match it to what we've got here in the menu and make a capitalized. Capitalized. Okay, I began AS better. And also we wanna importantly change this color to match the same color of green here. So I'm going to come in there and I'm going to get my color picker. And I'm going to color pick this. Okay. Is it going to let me it doesn't like it. So I think it might be that might be a little bit of a tiny bug in elemental there, but no issues at all. So we can go back in there, click on my color picker in here, and copy this again. I'm going to go back in there, just left-click on this one's click here. In fact, what we'll do is guys takes Columbia, click on this little custom globe, okay, and we click on royal assent here. See if I can edit my primary colors. Here we go. Click on there. Change that to my formula. There. There we go. And so if I go back now and then click on this load is Dani already Right-click. Update. Okay, left-click on there, go back in there. Yet that's 40. All done on there. So I'll just gone down. I've got it saved no more. Yeah, I'm Maya, same color to anywhere on the website goes and logo on their styling going there, he assent, is already on there and that's going to match that straight away. Okay, I can also send months rat as my primary font. So I'm going to go in there, hit Montserrat. So now it's my primary form. There we go. Okay. So that's got a way of their we'll capitalize it. Letter spacing is minus 2 for some reason, much should just be set to 0. Again, we get better. And that's just made that get bigger. Probably around that cortisol is there. So hit Update on there. Perfect. So, so that so yes, oh, here we go. So as you can see, this is quite a pretty much taken, taking shape already. It's starting to look a noise professional website already. And you know, this hasn't taken as long at all. So I'm just going to quickly change these, this gallery here now. So this is the gallery, say click on the gallery. Click on this little pencil icon I can call and get rid of these broken slip my foils. So I've just selected some random quantum images just to kind of upload on there for, for, for this purpose, just to show you how it looks. Okay, insert the gallery in there. So we've got one missing. So let's just add in more and more image in there. But add to gallery. Let's just add that one in that to Galloway. Should have noise six images and now go though. Not all quite normal CT, perfect in nine, but that's okay. It's just a demonstration purposes. Um, so before would you say like, you know, our, our garbage all went away, edit this, but this is calling you, just simply left-click on that and you can edit all that as you see fit. You can edit it on the page as well. So I would just call it put anything in there that are one to very, very nice and easy. I can make it bold or underlying it, et cetera, just like a simple Word document. So again, very, very easy. Okay, so that's all on now for a click on an image and expands it. If I wanted to take that off, then I can say if I just right-click Edit basic gunnery to image size is full, light box is default or could hidden no, on that light boxes the the pop-up less on there since I did not I'm clicking on it now and it's not popping up. If you do want to pop up, they just put Lightbox do yes. Let me click on it and it will pop up like so. Okay. Again, nice and easy. So look and really, really small. So we could do something like we could let the blood like a testimonial here. So let's change this color here as a storytelling. Let's go back into here and change the ascent to green. There we go, that's done. Then just issue something like amazing service. Highly recommended. Recommend D, D, spite rights. Troy them out or somebody like that on that. So that's got your skull, the phones and manage change that color to green again, maybe, Oops, commands at where am I here? So where it starts, Safeway, edit testimonial. I see yellow is intense. Styling, topography maybe. I'm not too sure where it's getting up from actually. That particular texts there. This is a nonce the the name they'll be in the name. So name, there we go. So because, because it's D says the image, so you can stall the image. So if I wanted to make it less round to make it bigger, I can add a solid border to it. And you can change the radius and a lot more. So when they changed their name to call it a green color. So again, choose our SAN color, navigate done. Maybe we can make that, change that to white. Let's edit testimonials, toiling change, and then just change that to occur. And a slightly off-white color. There we go. I don't want it to 16 bit to hurts your eyes go from those kind of noise. 9. Website Site Speed: Okay, so in this lesson we're going to talk all about site speed gets one of the most important things in your digital marketing strategy as part of your website build. So speed is of really, really important. Why? Because uses these days, they don't want to hang around. They've been accustomed to using things that are stern, responsive, and very, very quick. So what I'm going to show you is in this lesson is I'm going to show you how to speed up your website, which will help you improve your conversions, sales on those all important leads. So let's dive in and I'll show you how to do that now. Okay, so you can see the website on your screen now. So the first thing we're gonna do is we're gonna run a speed test. So at the moment on using a wired connection and it's pretty fast. So I'm on a pretty fast Internet fiber connection. I'm just going to hit Command R or Control F5 on your keyboard to just refresh the screen just to give you a quick idea of how quick it loads. So pretty quake that took probably about a second also to load. So it's already quite fast straight out of the box. And that's really important because you want to make sure that you're using a very good, solid theme, which is our WordPress theme, known as theme Katie will theme direct. You also want to have a good stable hosting platform. There were the two most essential things that you can do to have a strong backend of your website. So again, I can help you with these two things. So get in touch if you need any help with that. And this was a good, strong foundation from the beginning to ensure that you've got a good structure of your website from the beginning. And so there's lots of other things and lots of other tips that you can do, which I will explain to you in this particular lesson now. So the first thing I want you to do is to head over to a website called GT metrics. Okay? So GET metrics is a website that allows you to Conor run a speed test and allows you to test your side. So I'm just going to quickly login here. Okay? Right now. So what it's done is it's given me my local server. So this particular website is a UK website. So I want to measure it on a UK server. Okay, so what I'm gonna do is just come up in here and just do HTTPS colon, colon slash slash, sorry, simply the lawyers.com. So this is a particular domain on waking or the money. As you can see, I've selected London, UK because this company is based in London. They're not targeting worldwide or RAM or the other servers. He can't choose other ones and NADH, so got America, Australia, Brazil, Canada, China, and so on. So McClellan's in the UK, so I'm going to say London because that's the server that it's going to ping to notice where my audience is. Okay. So let's just close some of those options down there. Okay, so I'm gonna hit dilate and alloys. So GT metrics now is going to run a test to see how fast this particular website is. At the minute on a London-based server on using Google Chrome on my desktop, which is, which is the browser omitted minute. So let's see what that comes back with so far. And then I'm going to show you a few tweaks on what to do to improve it, to make it even better. Okay, so it's generating the report now it's done its thing and wow, okay, pretty good. So it's given us an a grade straight off the bat. And 94 percent and 87 percent structure. That's pretty desperate. Good to be honest. And that's because we've got a very strong foundation. I already, we've got a good theme. It's given us pretty much all in the green already. So that's really good news in fact. But I think we can probably make this a little bit faster and make this shade this down even more. Okay, so 1.22 to load. Let's see if we can improve this even further. So one of the things that saying here is scoped by Han to the structure. So it's recommending to use a content delivery network which is called a CDN. So CDN is excellent if you've got a global website or YouTube thing, a worldwide audience. Obviously this particular customer is an early just targeting customers within the UK clause where their business is. So a CDN probably wouldn't actually be worth getting for this particular client. Although a nice little hack and a top tip for you here is if you are, is to go for the Cloudflare option, which is why I showed you you're on. And Cloudflare actually is a CDN and it will give you that for free. And it will also make your soil HTTPS secure as well. So where I showed you how to get the the free SSL certificate, the HTTPS one. You can actually use the Cloudflare one and get both things for free. So you'll actually get this in green as well. So it's a top tip there for you. Okay. So we already performing fantastically well straight out the box says a few of the things that we're going to do. So what I meant is one of the first things that you want to do is, and here's another top tip is to make sure that you're on the latest version of PHP. What is PHP? So PHP is pretty hypertext performance script, and that's the script that runs or the, or the programs and the software or any website or yi, WordPress. Wordpress is written on a PHP language is a very, very popular. So I'm just going to go up to my host. And you can see at the moment the current PHP version is 7.2. So I'm going to flip this and I'm going to change it to eight, which is the current newest version of an set that as currency if that makes any difference to start off with. So now we're running on PHP 8, which is a newest most condensed, fastest version of PHP. So let's flip back to when GT metrics and let's do a retest, appear to see if that made any difference. So let's retest it now. Hopefully this should make a slight difference. They should improve the speed of our website. Sometimes it doesn't, but in theory it should do because PHP 8, as I said, is a much more newer, condensed, faster framework than PHP seven and some 0.4. So let's see what we come back with now on this particular results. So it's just analyzing and generate neuropore now. Okay. So not much to be honest. So that's not really helped that much in this particular instance. As I said, is pretty good to start off with. I do recommend that you do use the latest version of PHP. And so we're going to flip over to the next one. Now, let's get back into the backend of the website. The next thing I want you to do is once you've got the most latest version of PHP running, or wanting to remove and delete all the plugins that you don't need. So I'm going to uncheck these ones. Are Cialdini keep with CMS. Doesn't need to be. There you go, sweetie. We do need to keep as our SEO. So we're going to get rid of WooCommerce. We're going to get rid of Hello Dolly. We're gonna get rid of the anti-spam. They're gonna come in here and delete. Then apply, and then Okay. Okay, so I just deleted those and get rid of unnecessary plugins that you don't need. T. We then want to come here, hit Add New, would, then get a common, then hits speed. The one that you want to go for m or shave or couldn't see it here, WP fastest cache. This is one of my favorite ones and it's one that I recommend and it's a particularly good one for theme K2. So I'm going go ahead and install WP fastest cache, which is this one here. I'm going to go ahead and activate that now. Okay, so that's installed, but then we're gonna go into our settings and enable it. We're going to enable catch system. We're going to enable the following pre-learned. We're gonna do pages, homepage, posts as well, categories and attachments. We can do all those. Okay. Hit Okay on there. We're going to do this danger cached version. So mobile and desktop users pay cash or credit Post, said essentially ten, yet ten, all these on, okay, So sometimes with modifying HTML and CSS can break the websites. I'm just going to zoom in a little bit here for you so you can just see a little bit easier. Um, so you just, you do need some kind of play with this and be a bit careful with their Don't be shy with desk so you can turn them on and off. And i'm I'm going to try it and see that breaks our website. Again. This can do the same. So I'm going to do it and see what happens. I'm going to G Zip and the website browser caching enable that. And I'm going to disable emojis, okay, so I'm going to hit Submit on there. So we essentially turned pretty much everything we can't on the free version. I'm going to flip back to the website and see if it's broken anything. As I said, sometimes it does. So I'm just gonna hit Command R and see if it's still loads properly. Seems to have loaded everything, quote, properly. Refresh again. So everything seems to be okay at the moment. Seems to be loading called quake. So that's on there as well now. So I'm going to just delete the clear or clearer in the cashflow Natalie, the cash for minified version. Okay, So now we're going to flip back to geometric. I'm gonna do retest again. So again, 1.2 at the minute and 90 percent, the structure has gone up to 86 and we're still on age is great. Let's see, we can get this down even more. So every test again, Okay, So we're now up to 95 percent, 89%. We haven't quite shaved off the first content for paint 1.2 seconds, which again is excellent anyway, but we have managed to get these two structures both up and they're looking excellent. I believe this is come down slowly as well. So we are seeing a good improvement. As I said, it was very, very quick. You're scoring a grade straight off the bat anyway. But these improvements or do do suggest and recommend. And there's one final thing that we can do. And I'm just going to flip back to the sign change that now. So it's to make your images compressed as much as possible. So image compressor, it does another plugin will install. Usually don't know, I tend to go for let me see if I can spot it. Essentially, smush is a good one to be honest that we use and it's got over 1 million plus users. And I do believe they've read branded actually. So let's just go ahead and install this particular one here, which is smush. I think they've changed their logo. Nice be a superhero. Let's get that installed. A k. And then let's just go ahead and start to smush our images. Say click on this machine and colon I'd ever go, yes, there's, there's, there's a superheroes talking about. You can just go through this, these options here as you want, hit Next, Next alone, these, this will make your images load a lot faster. Enable all of our finished wizard setup. Just go stop to check some of the images now on the website. Uh, make sure you install it, compressing all the images. So it says there, then we've got 21 images and attachments that needs mushing to what we're gonna do is I'm gonna go ahead and knit bulks mesh now. So that's going to go ahead and just basically go through those and get those all kind of says smush, which basically means it's going to compress and write down and make them even faster to load, which should in theory make our website load up even faster. And don't forget guys, you know, fast, fast learning pages keep users happy. It keeps Google happy. So in turn, you'll get much better scores. You'll get much faster loading pages. And in theory, and according to Google, Amazon or the big e-commerce players, you should get more sales, more leads and inquiries. So I highly recommend installing these plugins and using this. So just to recap then everyone. So you want to ensure that you're using a good, solid WordPress theme, roll out the box because all the code in the background will be nicely in a condensed and compressed already. So you wanna make sure that you've got a decent mom there, such as theme K2. You then want to make sure that your hosting provider is using a good hosting platform. You've got the latest PHP 8 plus version running. At least. You then want to make sure that your images and your room, you know, plugins. So you got your RAM compression plugins running. You want to make sure they've got their running in their compressed the code, even more formulae to top it off. And this is optional and make sure that you're compressing all your images through some of the noise much. So another top tip here is if anything, that you run and you run a couple of speed test and gt metrics. Sometimes they'll come hired because it's still building the cache. So you can run GT metrics tests a couple of times just to make sure that everything's all going through. And then suddenly it doesn't quite work. You know, remove that plug-in for example, and stick to your highest loading speed. So it's just a top tip there for you to conclude our regularly hope you enjoyed this lesson. And as I said, if you do need to watch it again, please do, because speed is rudy already critical these days. And that's going to continue to be even more important. So thanks for watching and I'll see you in the next one. 10. Intro to Heatmaps & Tracking: Okay, welcome back to this next lesson, everybody, where we're going to cover off heatmaps and tracking. It's 11 most favorite lessons and is one of the most important things as part of your digital marketing strategy. So it's great to drive traffic to your website. And you might have a website, there'll be gaining lots and lots of hits, but it's no good if you're not measuring and monitoring that traffic to actually see how your users are interacting and how they're behaving on your website. How many uses of those are actually bouncing away and how many of those are actually converting into sales or leads. So this is a critical part, spin part of mice or online digital journey. And it's something that I learned very, very early on to ensure that I'm maximizing my spend, my budget or return on investment and making sure I'm getting the most out of my ads. So as I mentioned, there's no good in spending thousands and thousands of pounds or dollars per month on your marketing. If you don't quite understand the return that you're getting from that spend. So I hope you enjoy the next lesson and we're going to dive straight in and I'm going to cover off the importance of heat mapping and tracking and show you step-by-step how to set it up, how to use it, and how to get the most from it. 11. The Best Heatmapping Software: Okay, welcome to the next lesson, everyone. And in this lesson we're going to talk a little bit about heat mapping and tracking your visitors to get a much bigger picture of how they're interacting with your website and how they're actually behaving on there. So this is a top tip and a fantastic tool that I use for all my clients. And it's called hopped jar. So hot jar is essentially, as I just explained, a free a heat mapping software that you can take advantage of. And this will give you a very, very good idea of how you'll users are actually interacting on your website. And it will allow you to give you a much bigger picture of what they're doing. So, so how does this actually benefit? How does this benefit you? And how would it improve what you're doing with your websites and your clients, etc. So I'm building a website is great. You then got to drive traffic to a, or you through Google, Facebook being, and so on. But then you've got to ensure your maximizing that traffic. So please do take note of this scares me because it's really, really going to help you get a more diverse, visual and more diverse knowledge of what the professionals coined of do when they're building websites and the tools that we're using to maximize and utilize that traffic to enjoy it converts. So as I said, you know, when I visited and users come onto your website, you can use things like good one and it takes, which will install after this particular session. But the beauty of hot GREs, it gives you visual recordings. Also. It will show you what the customers are actually doing on the actual page itself through actual real time recordings. And then what you can do is you can then sort of see, you know, if certain users are clicking on sale areas on the actual website, you can go, well, people seem to think that, you know, this area's a button. So, but it's actually not a button at the moment, but perhaps we've changed it into a bone because looking at the heat mapping software, you know, a lot of people are clicking on there. So Joe will tell you where people are hovering over, which areas they're clicking on most which ones they're not clicking on. Give you a very, very good in-depth visual of how your users are actually interacting with the ascites. Okay, so let's just go ahead and get this installed. And I'm going to show you how to do that, go into pricing source, you've got the usual plans there. So we're gonna get with the free version. In the free version we get up to well over 1000 recording the month, which is amazing. And I'm just gonna go ahead and get started on here. I'm going to sign it with a meaning that address and just put my name in there. I just create a password. Okay? Except the terms and egg get started on there. So just, just gonna do this, I'm just going to pause the video here and get that done 3D in their hot dry. It's fantastic because you can also do landing page surveys as well, which is what we're getting here on the right-hand side, this is also included in software. And it's a great tool as part of your marketing strategy where you can kinda ask your customers questions. Quick questions are here going to one progression. How did you hear about Hot Jar? So of delivery? Because I've used it before and I actually, I actually just go at hot job through, through Facebook. In fact, when I first started, this is a beating. This is about 334 years ago now, I actually never scold them through Facebook. Time it's going to hit that and hit, hit send. So now they've got more feedback and thus, that will give them a better idea of where to place their marketing. So if they've got ten hundred, ten hundred people say no, gain it through Facebook and 500 through Google and maybe worn through Bing. Or they're like, well, we, instead of spending our money on being less inject into Google or Facebook. So then they're getting a better return on investment for their spins are these little tools. So you get again, you get this free throughout jar. You can use these little tools and grow your knowledge. And you know, these are fantastic tools to help you get better results or your client is a good selling point here, free none. So for example, you can say to your client, work and install this heatmap in software for you. It'll give you a very good indication of how your user interacting on your website. And it will help you to convert more of your traffic into sales. Okay. So open said a carry on in signing up to this one goes through my e-mail address. I'm just going to pause the video here. Okay. So once you've verified October, we'll just ask you for the website address or the IP address where you want to install it. So nice and easy. So I'm just gonna come up here to Zach on a test or that we're doing. So I'm just going to copy that and paste it in there. Okay, so hit Continue. And so that's just going to do is sing and prepare read. So I'm gonna hit OK, gone to add code manually. Okay, So this is our code on here so we can copy in. So I'm going to actually copy our code here. A case is copied our room tracking code. I'm going to flip back to the dashboard. So then what I'm gonna do is come to Plugins, Add new plug-in. Okay, what we're then gonna do is we're then going to go onto header code. Okay? So header code. And the one that you want to go for is this particular one here. So Header and Footer Code Manager to install now. So I'd take a few seconds to install, and then you want to hit Activate. Okay, so that's our code there. So what we're gonna do this, if we just come here, says Header Footer Code Manager here, HM, SCM, the bottom left, and then hit Add New. Okay, now you get to choose the column, the name of it, et cetera, where you want to place it. So icon there. So it says and then paste it. Headache at Tata code into the head of the page for the head is right at the top. Remember we've saved earlier. So what we wanna do is location is header. So we want to keep as the header K Chevron or devices. We can exclude pages and posts who don't wanna do that. So we're going to name names on there. So hot jar or tainted as a top-level tip or in only just name it something that a lot too obvious. Page j, in case your competitors are snooping around for looking at your code to see what you're up to, to pay say in there. Get rid of that, of that. Okay? And then what you do is hit Save. Okay, So that should be saved now in the header or our web slow and all pages and go back onto their head, verify installation, case. Verify installation. There we go. So it's verified that and it's saying, you know, we're loyal point tries capturing data. Fantastic. So, so just to give you an overview of the dashboard, so this is your hot dog, hot GI dashboard. Now for this particular domain here on the left, you come follow some of these tips here, but I'm just going to give you an overview of that myself. So you've essentially you've got two main things here. You've got the heatmaps. Just get rid of that. At the heatmaps, just zoom in a bit here. And you've got recordings. You've also got the incoming surveys and the general surveys. Okay. So we're not going to touch on these just to the second, to these two things were my main focus and they are absolutely golden in terms of giving their valuable data. So what we're gonna do is you need to tell, you need to tell hot job the page that you want to make heat maps for. So what we did here, so we'll say on there it's going to be a single page. Or what you can do is just gone to all pages containing, um, and then just Paul the URLs or we could do is just going to copy the TLD top-level domain, hit nine that and then hit view heatmap. Okay, So that's, so that's now what we're telling basically hot draw to do is to create heat maps for anything, basically all the pages on our website. If you've got hundreds of pages or don't recommend men doing this and just create only the pages that you want or see a single page. And also that would be your homepage. Get a services page would be slash services and so on and so forth. But because I know that this particular slowly half-life for things like falling five or six pages, for example. Cisco back on there. Yeah. So to 45. Yeah. So I'm going to just use a shortcut and tau hot tried to create a heatmap for all of those. Okay. Then we're going to recordings. Okay, So recordings or already being done. So it's fantastic. And what this will do is this will tell you, this will show you actual real recordings, what real customers are doing on the website, how they're engaging with their, what they're doing, where they go in. The actual is basically like standing on watching over your, your customer shoulder whilst they're navigating your website is absolutely amazing tool. It'll tell you what, you know, what, we'll give you more data, lie what device they're on, how long they spend on that. And just show you the full eight is L on there. And they'll give you a very good way of improving your website and making it better. So you're not missing things. So that's the whole idea of Hot Jar is a twofold process. One, and please do take note of this boy's warn is to ensure that you and improve the user's experience on your website. So in customer experience, which is also void taught to increasing conversions and sales. And the second one is, is to find the areas or following things on your website and improve them. Because you might not be aware that there might be saying errors on your website, forms that don't work or links that don't work and people are clicking on them. And they just kinda like nowhere kings and the user will bounce or ego back or go off the page. So this tool is going to help eliminate that and help you get more sales. Okay? So let's just go, go back for a second. So let's go back to the main dashboard on there. Okay. So the main dashboard, so say I'll see your heatmaps, you a recordings. And these are the couple of things I was talking about was the intellectual incoming feedbacks and the feedback that we just filled out a moment ago. Where I unsaid Facebook for the hot jaw line, and this is exactly where you set that up here as well. If you want, you can put it in the middle ROI, you can put it in the bottom right-hand corner. Use emojis. You can change the color of it, make it whatever color that you, that you want. You can have a light Dog theme. And that's kind of where, where you create all your feedback. But when go through every single one of these guys, but this is where you can create all those corner of incoming feedbacks and get that feedback. You can also do surveys. And you know, which is, which is a little bit similar, but they are different, but you can play around with this, get out of it is fairly self-explanatory. But the tool is there. It is free and do take advantage of it and it's absolutely fantastic. So that is hot dog ice dust away. To get the free version, I'm now going to jump into the other tool that I use on a database is, and that's Google Analytics. And which will also tell you how to get very, very strong data and insight about your users. And we'll jump into that in a second now. 12. Google Ads Intro: Hi everyone, Welcome to this super powerful lesson which is going to transform your knowledge and empower you with the real skills or you can take with you and use for your own business, your clients, or your employer. So there's 8 million advertisers using Google Apps or right now all around the world as we speak. And this number is actually growing year on year, and it's only getting bigger. So Google Ads is really very powerful. And for every small business, in fact, two out of five companies rely on Google ads to drive their business and sales on a daily basis. So it's, in fact, it's actually my first go-to to generate sales for a company. And one quick tip before we dive in and I'll let you know before we set up a real clients accounts that you just need to be aware of is that sometimes with Google Apps, when you first set them up, your cost can look like they're a little bit high initially. So for the first couple of months, for two to three months, you might think, wow, this is why I really expensive, but I'm going to show you step-by-step how to control those costs, keep them in check, and allow you to manage your daily budget and some top tips along the way to make sure that you get the most return on your ad spend from Google. And we're going to dive in and I'm going to show you, as I said, each step of the way that what I've done for my client and the results I've got for my client, and you can do the same. So let's get started. 13. Google ads set up: Okay, so welcome aboard everybody. It's great to have you here. So in this first lesson, we're going to cover off creating your advertising goal. I'm going to show you how to set up your new campaigning Google ads to best suit the business that you're working on. Big yourself or your clients. So depending on who you're working on, what the objective goal is. So the first thing you need to do is before you do this, you just need to create a Google account. And that's very easy and quick to do so just search Google account and just sign up for a array of free Gmail account. Beiyang got one already, or you can use your own personal email as well. Once you've done that, go into Google ads and you'll come to this scoring here. So I'm just going to show you what client on working on at the moment. And I'm going to show you a real life scenario of how I set up an account from scratch and what you can do to follow me along. So the client that I'm currently working on is a complaint called next wheels and tires tides specialist. And they also do alloy wheels. And as mentioned, their objective is to drive people through their doors. So let's flip back to Google ads and I'm going to show you what to do from the beginning. So as you can see here, Google is asking what's your main advertising goal? So our advertising goal for this particular client is to get more visits to their physical location. So I'm going to select that one and hit Next. Wait for that to load. Okay, so it also comes up then talus where people go after they click your ad. So so you can select it, you can select a business profile or you can choose a website, either or. So. I'm going to go for your website on this one. Once you click on that, Google is then going to start to look at the website, go through it all, and get an idea of kind of how it looks and feels on both mobile and also on desktop. So it's just going to quickly scan through it and get some pickups and keywords that it believes are going to be relevant and suitable for your RAM campaign. So once you've denied, just click next. Okay, so it's asking us now to actually create our first add on here. So it's going to pull out the headlines 1, 2, and 3 description one to you can also opt to share a phone number and your address. And the new Google system for this year is quite small. And it also, as I mentioned, it pulls through a lot of the data from the website. So it's really important that if you have got a website already, you can plug that in into this previous screen and it will pull it across. And of course, if you haven't got a website, then you have to select the second option on the previous screen that we were just on at the moment, that most people these days we'll have a website. And this is a likely a route that you will take. So in Headline 1. So for this particular client, we're going to organize it in a specific way. And I'm just going to show you a breakdown of how I debate in terms of creating, structuring my accounts. So I'm just going to pull up a notepad file here goes to show you really quickly the best way to structure and organize your Google Ads. And that's a very important today from the beginning. Okay, So as I mentioned that this particular client is a tire and allo Wheel shop based in Gloucester. So so I'm going to just do is I'm going to break the account up into various categories. So, so step 1 and k is to break up your account in categories. Step 2 is to create subcategories. And K. And step three is to create the actual keywords and add groups themselves were put down key words in here. So essentially Googled his broken down into and what you call campaigns. So let's just put that in brackets. So campaigns and groups, and then keywords. That's essentially the three main fundamental things that Google is broken down into those campaigns and groups and keywords. And, and these are, these can be classified as categories, subcategories, and keywords. That's probably an easier way for you to look at it and understand. So at the moment, what Google has done it in the new system is actually flipped straight through into the actual system. The ants actually sit underneath your ad groups now, okay, So it's kind of skipped ahead a little bit because it's done is gone through this kind of a tutorial phase, which is absolutely fine. I'm gonna do recommend you follow this because it does make a lot, lot quicker and easier for you to set up your account. So the first set, the first campaign that we're going to create for this customer. So as I said, the main thing. And that they do is new and part worn toys. Okay? And what you wanna do is say, here's our three main services here. You've got new important entires. You've got Emily wheels and you go, we'll tracking or wheel alignment cassette three core services that they specialize in. So we're going to create three campaigns inside Google. So mom's going to be weaned alignment. One would be noon problem tires, and the other one will be our wheels. So you've actually got a choice of doing this. You can either do it through three new campaigns or you can create one campaign and then have three ad groups. Groups, which is here in step two. We can have those as the following. So we could do alloy wheels and we can do new and Paul tires. Oops. Okay. And the third one of course, is the wheel alignment group so that you can do it either all now without getting too complicated. And you allocate your budget in your campaign level. But you can also allocate budget in ad group level as well. So if for example, NSSA, they had completely different services. So let's say they were doing car servicing, for example, as well. Then you would probably create two different campaigns. One for the other wheels, problematizing wheel alignment while you, because they are interlinked with each other or servicing, or they've got they're coming soon is slightly different. And you might want to allocate a different campaign to that because you'd be a lot easier to measure the success of that campaign. Because Google Git tells you how much you've spent on a campaign. It tells you how many visitors wildly goals you got from that campaign. So that it makes your life much, much easier to measure the success of the campaign. And that's a good way to allocate your resources. So for example, you might say, well, in the servicing campaign that we want to allocate an essay or a 100 pound, or a $100, for example, per month on our services campaign, because we want to push that side of the business. And you might say, well in terms of the alloy wheels part won't ties. And when alignment we'd like to allocate 500 pound per month or $500. And then whatever happens, whichever adds that the customer is click on a particular campaign. That budget will just go down and down. And essentially it's pay-as-you-go. So you allocate a daily budget inside Google. And it will just keep every time that you to click on those ants for whichever campaign a setup or whichever add new setup, it'll just keep taken a budget away from that pot. And so as I mentioned, you might have two campaigns or two pots. One for servicing to keep it separate, one for these three to keep it separate. And then you can allocate to different budgets for two different campaigns. So that's a very, very good way to organize a and, and in this example I will, I will create one came in at campaign in fact, and I will split those. That's one campaign between three outgroups or three subcategories or create those three ad groups called alloy wheels, new problem toil them wheel alignment. And then we will create our ads and keywords in soiled those three ad groups. So that's the core structure of this campaign. And you guys, you know, I do, I do recommend that you spend of five or 10 minutes going over your client's website, look at the services they offer. And I see you know, who they are, what they do, what they specialize in, speak to them, find out what's most profitable for them as a business. Do your competitor research as well. So Google their competitors. Find out you know, what they're doing. So you can really provide, if you are doing this for a client, you can provide them a great end-to-end service. And you can really, I'm showing them the UK are very broad knowledge in this area. Okay, So just flip them back to the answer. We're going to create our first ad. And as I mentioned, Google has added this new system or has pushed forward. Whereas before it used to solve, force you to create your campaigns. Categories in this order is kind of skipped ahead to this bear here at the moment in step 3, but that's absolutely fine. We'll go ahead and do that. So the first one I'll do is I'll create one for listed for in this order. So I did for alloy wheels. So let's have a look here. So calorie wheels in Gloucester, a case of don't forget, there are local business pushing for Gloucester side of things. Again. So let's keep it simple and push on outside of it. Okay? And then let's just shoot a buzzword here. So I'm going to type in and beautiful. Spanish rowing. Beautiful. Alloy wheels. Ready? P-value wheels. On the headline tickets, you've already got 30 characters. For your headlines. You've got moon in descriptions. And Google will select which ones a chooses. And I do believe after speaking to decline, they do have are on offer. So what we'll do is we'll cut that one. We're not to the bottom from upon them now on offer. And we do a 30 30 percent off, which is what the clients mentioned to me. Okay. Now you can't use exclamation marks in here or in characters like at all, plus or minuses. Goo gets very funny with those and it will error and the end. So try to avoid using exclamation marks and that it's very, very fuzzy on its punctuation. You can use one. Put the exclamation mark in your description, one each. And I do recommend Mandalay use those because they do hold people to take action again. So I'm just going to quickly go ahead and pop in some details in here. So if you bear with me, I'm also goes Google's also suggested things. It's taken them snippets of this from the website already from the previous step. And you can see here that is kind of the new important or as Gloucester other wheels, Gloucestershire. So what can go ahead and lock into lead this because already got that on there. It's going to another city name and now which is very close again, that's probably somewhere on the websites of research talent. Gnome says no on the homepage anywhere, but it has picked that up. So it must be mentioned somewhere in the, in the website for Google took, picked up that particular key word. And let's see if we can see. So continent, find that on there, the moment, but it will be in there. Somewhere. There we go says VS is depicted this, this key word here channeled known. So if cotton knows that dies one of the areas and shown them is right next to Gloucester, and that's absolutely fine. So that's quite clever of Google to pick that out. And we'll stick to those other wheels close to share and child limb. Big discount. Now on, pick, this comes now on again. So discounts are very important in the day. And also mentioning percentages, they work very, very well on Google. And this is a snippet of the, and on the right-hand side here. Okay. So I'm just going to quickly go ahead and finish this off. Okay, so I've completed these sections now everyone. And a top tip for you here is when you are adding your titles, headlines and descriptions, you and Mr. try and use as many characters as possible. And the reason why you want to do this is because this will give you more retail space on the Google search page when you search for something. Okay? So you definitely wanna do that. I need definitely use up as many characters as possible. So moving on then say we also want to show a call button because we definitely want people to call the business. Okay, So we can see there Google's ad it down automatically and it's picked the phone number from the website itself. And then we also, as mentioned before, for my goal. And we want to drive people into the business. To Google's picked up the address from the website, which is just in the top section here in the header. And it's automatically pulled in there, which is perfect. So once it's done, you can then hit the Next button. Okay, it's now moved on into the steps section of set theory, which is a keyword section on here, I k. So this is called fuming your run, your campaign or your ad group. And we're creating keywords in terms of what keywords we want. And what Google has done is it's picked out the keywords it believes or relevant to the business plan. There's a couple of very important things that we need to do here. Ik. So the first thing to do, obviously because we've gone for the alloy wheel and group and we don't want pick anything to do with toys and nest because a is only for alloy wheels that we want to target by k. So now that we're left with just adding wheels for this particular and Greek, and we're going to click on Next. So another tip for you here we want is to always go for very, very specific keywords. And ideally, you want to go for approximately 10 to 15 keywords roughly per ad group. So let's just bring it back out. Um, no bad photo here, so inside your ad groups. Okay, well, we've got our three different outgroups, which is the first one we were called an atomizer, which is our wheels. So I'm going to aim to have approximately 10 keywords in 10 and 10 in there. Obviously, this can vary. And you could even have like 20 keywords, but you don't want to have too many key was I don't wanna get too broad on your keyword. You want to keep those keywords where he relevant to that particular ad group. And always include the specific key words for that ad group. And the reasonable you do this is because you want to ensure and you're picking the most relevant keywords for that particular group and advert itself, which is here. Okay, so on the next step now, and the next step is, um, is, is the actual radius. So Google's asking us whether we want to do radius targeting. Okay. And I'm not a huge fan of this, if I'm honest. The reason being is because Google often will get this wrong. And I've tried this with a few different guns in the past, and I've tried it both using specific keywords and unfortunately at the moment, and Google's GPS tracking system is not quite as good as a could be. And they has got room for improvement in that. And what tends to happen is essentially what it's doing is here is Google is saying, well, anybody that's in a 15 mile radius of this particular location or Yy and the customer's address. It's going to show the adverts in this radius around there. So anybody that's searching for alloy wheels and you are advert will come up to anybody in this radius on paper. That sounds great and perfect, however, in reality and from experience, and what tends to happen is google will start to throw ads to people, let's say in Oxford or less, or Sheffield and sometimes even as far down as London. And suddenly these people are just too far away. And it's very, very rare that they'll travel all the way from London to Gloucester to get our wheels. And, and I'm not a 100 central boy girl who does this, whether it's because these people have been in that area before and it's looking at is tracking that found through the cookies and everything and leaves on nanny believes that they are still in the area, or they bleed or they're still relevant. My suggestion is is to Troy to, if you can, is to avoid using the radius targeting and going for more sort of specific kind of areas in there. In all honesty. And again, we're going to edit this even more after. So for the moment I'm gonna go ahead and just hold them in there as well. Yeah, Always remember to pick the ROI area because it will throw up, you know, countries outside of where you want to target cells, leaders, customers, not in the United States, I just in the UK. So just be mindful in catalog of dies easily selected because you've got me know, challenged him in Venezuela in us. So just be mindful of that one. So I'm just gonna go ahead and hit Next. Again. It's now am asking us to set a daily budget for the ads I k, and this is for that campaign at the minute. So this particular client is opted to have a budget of around 25 pound per day, which works out to be, Let's have a look that we did on our rage on a 30-day draws a works out to be roughly about 750 pounds per month. And now you can set this pretty much as low or is as high as you like. Guigo will complain and say name the low budget and your competitors around ledge because why? Because he wants, he wants you to spend more money with them. Don't worry about this too much. Even if you want to spend in a two pounds or a couple of dollars a day, that's absolutely fine. Just spend whatever you feel is in your means and to get the customers that you want. Okay? So we slept on for the moment and then hit Next again. So here we go now. So it's gone back to the campaign level now I k. So let's just flip back to our Notepad. So this is the local mentions him, which is normally the step one, which is categories or campaigns. So this category is going to be called until it actually wouldn't care one campaign. So we'll just call this next wheels and toys. Okay. Visit your location. Okay. Now so find say next. Okay. Um, it seems has given us a credit or hub actually got another one from the client. So I'm going to pop that in there. And if you solve looking for introductory offers, hey guys, to get some credit, just drop me a line and I can arrange that for you. Google often sentences color code, sunscreen quickly. Pop the code in there. So give me just a moment. Okay, so once you've filled in that sensitive information or use such as billing details at the bottom on the previous screen, everybody. You're then hit next and come on to this screen, which is actually very, very important. And this allows you to create conversion tracking. And with your Google Ads account, you do want to set up a Google Analytics account, which again is completely free. And you can do that and set it up and do it that way. So what we're gonna do is we can conclude this lesson in here. 14. Setting Up Google Analytics: Okay, so in this lesson we're gonna incurring on the tracking soil of your web build and your digital marketing strategy. And so we're going to dive straight in everyone and we're going to install the next piece of software, which is Google Analytics. Okay? So if you just search for Google Analytics and then click on the link, okay, you want to then choose an email address? I'm just going to choose this one here. Okay. Once you've set up the Creighton account logged in, you'll get presented with a screen such as this. If you want to opt in to the performance reports, etc, then you can do that here. So you can just go ahead and hit Save on that. And you just gotta cannot be mindful not to kinda get bombarded with too much con of them, email and ignore the rest of it. So what I'm gonna do is everyone in this particular lesson, we're not gonna go into too much in depth because I could actually create a whole course on Google Analytics. I'm a boy in South, but that's not the purpose of this digital marketing course. The purpose is to give you a good idea of an indication how to use the best. And you know, the key takeaways to get the most from these various softwares, broadening color, shiny, the coronoid, the eight is add of, you know, how to set up conversions and how to link it to Google ads and so on and the more intricate things. So I'm gonna give you a good overview of the general overview side of Google Analytics. So, so you can customize things, you can do all sorts in here. But the purpose of Google Analytics is to give you data and allow you to connect, track your visitors. And in a way that you can understand where your visitors are coming from, what pages are looking at most, what your bounce rate is. So bounce rate is the amount of times that people would land on one single page. If they don't like what they see and they'll bounce off no-go buck to another website or somewhere else. And that's what then is classed as a bounce rate. So the lower the bounce rate, the better. So average or a how the bounce rate is anywhere kind of around 40, 45 and lower. Thus a healthy balance rate, if you again, anything under 40 or 30, That's excellent. If you've got a bounce rate of light 60 to 70 and above, then that's not good. That indicates that there's a problem somewhere. That means that visitors are landing on your website. They're not really finding what they see than what we're seeing. You know, what their thereafter and they go, hey, this isn't really fit or suitable for. I'm looking for the hidden the backbone on the browser and they're bouncing away. And that means that you've got something to fix on your website. It could be the quality of the traffic or whether you're selling that traffic from Google or Facebook ads. You're taunting the wrong audience you're talking or wrong demographics. And the people that are coming from there, they're visiting the soil. They're not liking what they see and said they're bouncing way to bounce rate is a key, key critical indicator to ensure that you're not wasting money in or leaving money on the table. You're wasting optimization and advertising budget. So it's a very, very important metric to keep your eyes on users and sessions. So they're fairly similar. So a user, you might get multiple users session is basically a unique visitor to you might have kind of, you know, 1000 sessions or you might have coronoid, 1000 and 1100, 1200 users. But you can have multiple, multiple cakes for any one session if that makes sense. So you might get the same person that won't visit your website multiple times. But there might only have like one column right, overall session for a certain period of time. So that's a difference between users and sessions doesn't traffic basically session, session duration. That is a toy users spend on your website and the time they spend per page, you can call me, go in there and have a look at this and I'll call it go over these on the left and more detail. But that's calling, you know, again, if the fuel users early spending, let's say 10 seconds or 15 seconds per page, then you know, there's probably something wrong ear. Or if that, you know, if they're spending a lot lot longer than you know, okay. Gray, they're spending their Tolman website. They're seeing what they're loyal to, for example, to give you a real case, real case scenario, let's just go into the homepage of the website. So somebody landed on this website the most or read a little bit about their semicircle reads and testimonials, look at some images. It kind of, you know, call you with a microloan view you on the map. So you're probably time on page for this particular page might be like a foil, 40 seconds, for example. Anything less than colloid, 20 seconds or 10 seconds or nobler. Again, that might be now I need to add more information on this page. Perhaps had more kind of images. Maybe make it clearer, maybe add a phone number here or out of form here. So yeah, users spending more time on the page. Okay, so I shall call it average session duration. Okay, so let's go back onto the homepage of analytics here. I'm just going to zoom in a little bit more for you guys. Okay. So real time. So that's just basically for controlled Olivier. So they'll basically said you've got a noise, busy soil citizens, a brand new test page so that we've just done sources can be no traffic going to add the minute. But if you've got this has on your side of right now, then this is where that will update in real time. If you've got a good promotion is running. So I run a VM or work for a client. Whoever the client that Connor run a lot TV commercials. So when the TV ads we're running on God view this on a Sunday and data and I'll be like, you know, 4600 people were on, on the website, one given Tom, they were running on national TV campaign. And, you know, we're telling called a where they came from. This particular client was from you based in the UK. So all of their traffic was coming from the UK, which is what you want to say. You know, for example, if that was if he had cannula areas coming up from here, America kinda day, right? Wow, that's no boy, is the TV campaign running in the right demographics, the royal court of areas, things like that you can pick up on. And then you can see the pages, are they do that? They go on. You can tell they're long they're spending on this page is the most popular pages. That gives you a lot of good insight on the record sine theta over a period of time. So some recent real Tom's called Goodwin and there are probably wouldn't call it uses as what your kind of your main page because most companies weren't gas law or real-time data. So Majority Thomas OID personally spend. Here is called an overview my audience. And going into corner of this top-level page. And you can go in and split this up from the date range here. So generally all called it going to last 30 days here, ploy in the top right-hand corner here. Again, obviously this is a brand new test saw that we've just done sort of way have any data, but this is where you'll go. And you'll be able to see spikes of traffic in here. And you can install building and getting the idea of how your revenue sois performing. Anything that you're missing. You can call it add in. You can add an annotation. So if you get a day, perhaps he might do like a leaf level run or you might be spending a lot on Facebook ads on a certain day or Instagram ads anymore get a day of oil traffic. You might want to go in there. And so create, create annotation. So they say we run it on the 10th of November. You go next on there so you could do on their Facebook ads, run this day. Good level of traffic, good conversions, something like that. Okay, and then hit to make choice but private, hit Save. Okay, So, so that's recorded there now is a little corner point in time on the temp. They can see that's where my annotation is there. So once you start building our data, you can start looking at these and go, Hey guys, We're looks like Facebook is performing really, really well. This particular campaign that we ran on November 10th, we're seemed to be ready while we got a lot of conversions of that one and a lot of traffic from that one. So when one that wrote another campaign similar to that one, but you can see here Instagram, they didn't perform quite as well or beings and coils, wow. So let's drop our budget in being an injection molded Facebook. You could also do users versus selected methods. So you can call it right, do different things like bounce rate and Caracalla compared to, say, users versus bounds racy, you know, see how cholera holidays. There's lots of other corner metrics in there that you can call me go on to users versus new users, uses this as average duration and colleague competitive graphs together. And to see how far or how different they are, you can add segments in there. So your top converters, you can apply that. And then you can call it C that the two together alongside each other. So that's pretty handy as you got into a lot more Navy regularly monitor. You can also remove them. Now get rid of all the orange in their country and city, I guess a browser. So that's a web browser that people use operating systems or this moment of MC currently taken call and see if you're getting a lot more windows users or Mac users. So ideal if you've got a lot of Mac users, then you might want to test your website on a Mac environment or an opera environment. But you will find that majority of your traffic will come from mobile users. As I mentioned in colors in every part of the course and on some way or other courses like most popular facebook AP scores. That if you haven't seen it, I do recommend you check it out. Talk about mobile home, no balls overtaken desktop. And you do want to focus on mobile a lot. So some of these things, a lot of time Valley audience, you don't want to dive too much in. We focus too much of your attention on there. Demographics is a great one because you can call and find out the age, gender of your users through there, make sure you're told in the royal audience, interests is colloid. What kind of interests they've got, again, very, very useful. Some of these things, you've got an opt-in to them, but it is pretty straight forward. So G0, again, like geographical. So what languages do your audience beak, location is a good one too. I do. Like you know where your users coming from. This will give you a city breakdown and this will show you what cities are coming from. So this particular client, which was the next wheels and tires warn they're based in Gloucester, which is a small town in the UK. So you know, when icon and look at their data or oil, wanna make sure that majority of their city and traffic is coming from Gloucester and its surrounding areas because they are a local company. If I start to get a lot of traffic from low Scotland or, or, or down south or from oil and then on, okay, something not right here. Are we targeting our advertising in the wrong places? Is I've been done by accident or the Facebook ads targeting the wrong locations. Are we wasting money? Because obviously those clients from our London, scotland to travel and drove all the way to Gloucester for a service. So, so these are the key things I do. What analytics will help you wear these to help you understand your audience. A lot, lot more ways to help you kind of not waste budget, not waste your efforts in the wrong areas. It used to be fantastic because he used to give you the key words that people used to wear toy pain. So far gone to acquisition, overview. All traffic channels. So we can see all the channels ARC not shown on here, but we'll get things like Facebook, Instagram, Google, Bing, and so on and so forth. And then also then tell me about keywords used to maybe amazing because you should tell you the exact keywords that people would toy pin. Find your website, which was actually absolutely golden. Since Google and HTTPS, they, they limited that, which wasn't great, but, but there are people have called him, live with it now. So, so acquisition is a great one in that. So I'm just doing backends audience. One of my favorite wants to look at is both technology and mobile. So if I go into mobile overview, again also, this won't have too much data in that at the minute, um, but what they would do is it will show you, if you click on this little pie chart here on the right-hand side here. This will give you a graph and you can kind of see where the users are coming from. So whether it's iPhone, Android, Alawi, and so on and so forth. And it'll show you and what you then want did you get from that data or is the important thing? Here is every bond is what you do with that data. So there's a lot of companies, a lot of people that have Google Analytics installed. I mean, there's millions and millions of websites have installed. But what they were, they lack is, is they fail to actually do something about the data that they have. So the key here is to get that data and they're actually do something with it. So for example, if you've got necessary, you've got lots of users that are all kind of coming through on an iPhone 12 or an iPhone X. And so what you then want to do is you then want to get hold of one or you want to borrow one from a friend or go to a friend's house or whatever it might be, or a colleague. And, you know, if somebody has got an iPhone 10 or no iPhone 12 and say, Hey, would you mind if I just browse my website for five minutes on your phone? Make sure and just test stick onto the homepage About Us page Services, page kit to call buttons. Fill out the forms if it's a very, very important wanting to do good or be surprised how many forms, web forms that don't work on mobile. So for example, if I go onto theme direct, northing direct, quote theme direct, and just kind of go on to sort of thing, dot-dot-dot, correct. So for example, just go on to the book, go into that said mobile one. So this kind of sexually or this form here, you want to make sure this is, this actually clicks and this actually works on mobile. So this is called a imitating a mobile screen now so what we wanna do is you want to test these things and make sure that all these forms, everything actually work on a mobile phone. You want to make sure the Facebook chats where again, you wanna make sure to click the call buttons are working. All these buttons here actually work. They scroll down and stuff like that. You wanna make sure all these are Kahnawake noon on a screen or multiple screens. These things. So that's the whole idea of analytics, is to actually understand the data and then do something with it. So mobile, fantastic one, acquisition is another important one. So again, you can call it a tiny Google ads were there and kinda see where that's LinkedIn keywords this is, was talking about where I'll call it, give you your all your key words. He can link it to your Google ads or won't show you this and said, OK, could create a whole course dedicated to Google Analytics. If that's something that you guys want, drop a comment in the comment section. Leave, leave a message for me and say, Hey, US adopted really love to learn more about Google Analytics. And you're going to the more intermediate things, learn more about eight because I could spend comfortably 34 hours on Google Analytics alone. Of course, we just go over this in the oil holy level. So you got your search query reason here and acquisition. Again, this will give you all the chronic keywords. And then you can kind of see from this key words how many conversions you gain. So you will need to set up a goal conversion law. Show you that in a second. There is a very, very important part of Google Analytics and, and management. You can see the hour of day and the time of days. And desktop, mobile and tablet you can see while is a days as more important Search Console. We won't go into that. That's another Google product and facts that you should be setting up a warm color that in this course that is more intermediate to advanced behavior. So this is where you can call us see things like soy speed, which is very important to kinda see how your, how fast your soil is loading up. The faster it loads, the better. And that's a key, key ranking factor actually. So you want to try and make sure you keep your images. Yeah, these kind of images, you've got a large image. This is a very large image in the background here. These are lots of images here. You wanna make sure they're not too big. Do you want to compress these down? And that will speed up your website. And make sure your, your average page load time is low. In terms of speed you want to try and keep that around two, maximum three seconds or lower. If it's low for five seconds and above, that's too slow. So I'm just trying to give you some real life scenarios and real life benchmarks need to call actually go all. What is it? Good? Page load time me always a bad page load time. So three seconds and love AS good. Three seconds and above is not good. So that's what we want to benchmark to two seconds and below is a good 1 second envelope is fantastic. Okay. So that's that their sign Sanchez. Good. That's Colorado. Give you an overview of what users are doing on there. But you've got hot draw for this, which is called cold compared to if you know for, for console research how people are using the pages and clicking on it. Just use hot job for that. So conversions, this is a big one. And, and you do want to set, you'll set up your goals. This is a key, key thing to do. So what all goes? So goes or say, for example, on this particular website, one goal of this website might be for users to sign up on this and you sort of get it done and are more be a metric on there. And let's just go on to a nother website. Let's just do some of the low-income or the Knossos, let us denote by motorbike. Motorbike figures. I'm just thinking of anything off the top my head. That comes up too. Let's get this going to add C. So I'm just gonna give you a very quick example. So this is how I'm on this website and I'm looking to buy this. So add to basket. Proceed to checkout. Again, say proceed to checkout or their checkout page. This might be a goal for c. This will be some, you know, one of the goals that they've set up in analytics. And that might be a class as a conversion while you, because that's the whole idea of their, of their soil is for people to checkout. And boy, things, you know, go to the Thank You page. Thus collagen a goal for them. So it's very, very important thing to do. Um, other examples. So let's just go on to skip a continental cloner factory won again, and I'll just show you. So another goal might be is the soil appear to get, you know, get exclusive deals. So this here, e-mail address and a sign-up, you fill that end. That might be another goal. So you could set that up as a goal to say, you know, when soil email sign-ups to capture emails, I won't be under the goal. So it looks like this is actually struggling. A little bit of edges is refreshed yet. There we go. So yes, so once you go into that section, what you then want to do is you wanna get to goals which will be on already hit new game. You'll then see a screen like this which allows you to set your goal up. Okay? So it depends, as I said, what kind of website that you've got, whether it's an e-commerce website. So you might want to place your order in NO place an order. Company purchases are all pre-order repressor. That's called the ETC. Example they'll just get giving you might be acquisition to acquire customers, to model or create an account might be your successful signup page. Or it could be, it won't be. A live chat in place, might be a goal for you, or a sign-ups or engagement inquiry. So these are the most common ones. So contact versus a great one in or sign up. So subscribe to the newsletter, update alerts, or join a group. So going back to the indirect one, so you've got to sign, got assigned a peer. So this might be a goal for this particular one. You know, the user clicks on that. Normally what then happens is once you fit into details, it will then I'd believe it goes to the Thank You page. Yes. So so once you feel that and that would take, you know, a redirect, this paid automatically to slush. Thank you. And what you then do is you can grab that URL, you copy it, you get back into analytics. And then what you did in so consigner hit Continue. Okay, so we've gotten their sign-up news letter. Okay. And just set it as like goal got ID worn to call it destination. So they go like thanks to HTML and they hit con if continue. And this is where you paste in the URL. So you do something like thank you. Like this. So if that's the, if that's a euro that this redirect you to automatically after you click on this, and then paste in that new pages URL into there. And then Analytics knows about some goal that's been completed. You can set a value to it. Whatever that is. That is where if you don't have to, as I said, is optional, cannot have career finance. You don't need to worry, worry about in a minute. You know me verify the goal and then you just hit save a cake and then hit Done. So that's, that's a goal that's been set up there. Now, once I've started recording data, it will update this here. And there are also, we'll go back to the homepage, Gautama conversions, goals, and overview. Once you start getting sign-ups, you will start to see data in here. Then what you can do is you can then start to reverse back engineer that until you look on keywords or what's triggering those goals. Okay, what did the people typing in to trigger those goals? What people searching? Yeah, don't forget, you can kind of change or your timelines here. You can kind of go back as far as you want. You know, is very, very flexible. And yes, so that'll give you a very good indication of whether users are fitting the data set. Goals and conversions is a key, key part of analytics and it'll give you a very good insight into where and why there's users are converting. Along with Hot Jar. The two combined are very, very powerful. You know, you'll get a lot of insight into how, where, when and every year, everything Well, you know, what your users are doing, what they're not doing, and how you can improve the user experience to get into January more revenue for yourself or the company that you're working for or your clients, get them more revenue and give them more knowledge and more data's if they say, Hey, you know, we ran a Facebook campaign. We spent $5 thousand on Facebook campaign. We didn't really get that much from it. You can say, well, the reason why is because your, your your, your bounce rate guys was actually through the roof. So your bounce rate was 88%. So that means that the Facebook campaign was told King the wrong audience or, you know, or the quality of traffic wasn't good enough. And that those users for that period of time though just bouncing off. So it might be necessary if necessary, for example, Etsy run a campaign for this particular product here on, on Facebook. Yeah. So what they wanna do is they want to, they want to target people that are kind of interested in figurines, motorbikes. They wouldn't audio type in. I'm like gift figurines or motorbike gifts. They want to target users are interested in that side of it. So let's just say, so that would be a good campaigns or something. Let's just create a quick let me just create quick snip it and give you a real case example, okay? So what they'd want to do is so necessary I was doing a campaign for this particular product. For more interested in Facebook, I would target people that are interested in motorbikes. They're interested in figurines. Fucking spot it, right? Okay. And people that are interested in gifts, okay. You might want to do motorcycles because some people call it maybe that END token motorbike, they do motorcycles. And if this was a particular, a particular brand logo, dynamical, a Honda or a Kawasaki, for example, model. You could go even grind more granular and you can type in like Honda motorbikes and Zackie and motorbikes. So, you know, if it was up particular corner more than these particular model was, you could go that kind of intricate and grindy law to intuit further improve your conversions and group, improved the quality of the traffic that you get into this page. And why would you want to do that reasonable you want to do that is because that product then would be exactly what that customer is interested in via Facebook or via Google ads or wherever it might be. So they've got a higher probability of getting that product to the bus gear and checking out and and increasing revenue. So that's the whole idea guys. So if this, So that's an example of a good traffic driving campaign on now give an example of a bad one. So a bad one would be if somebody just typed in. By the way, I would expect the key, the bounce rate for these keywords to be very, very low. So the bounce rate and my analytics for that campaign, the overrun to be very, very low. Why? Because the tog to traffic is very, very specific, is exactly what they're looking for. Don't forget guys are resonating than the patient where it, Wow, It should be low mobile-friendly and it should call it be faster load. Those are the other things that could impact the conversion. So long as those things are on point, this page should get some good sales in. So bad example would be so voyage bringing the Facebook ads campaign to, to throw traffic. Or this would be the four talking to things like motorbikes, fast bikes, you know, large motor bikes, for example, if this was, you know, was targeting small small motorbikes. Yeah. Some better examples. More motorbikes. Us a better one. Okay. So this would be an example of a bad campaign and winds up because yes, this is a motorbike. However, it's not a real life motorbike. A case, a figurine, it's a gift, is a small sculpture. Figurine a gift. It's not a, it's not actually a large full sois motorbike. So these people, yes, they're interested in motorbikes, but it's very unlikely that they purchased this because they might not be interested in figuring out where there might not be interested in small gifts like this. And so that would be an example of a bound one. Doesn't say you want to target this. And make sure they're also interested in the figurines. They interested in sculptures, maybe they're interested in gifts. You can even do things like Father's Day. Because all oil, imagine this is a very male dominated gift. Why they've got Father's Day here. So you can see that xy, I've got their corner of SEO quite right. So we've got a gift to him for this day in a bike, for this day, boink. And they've got things like a hand made to their SEO which are dive into later and there's moisture be a good website shown example. There's a very good one because I can tell straight away that they've got their SEO done really, really well. It's just quickly inspect on the code and see what their code is actually saying in air as well. Is, is say, say Hey, one class, because that's what I would do. I put that as a headphone classes of looking at demo. Yeah. So they have H1 looking at the left. Excellent. Yeah. So yes, So these guys, their ratio is on point. They've gotten reviews and they're no source, but we'll dive into this lake or in the SEO Paul IV, I won't give Etsy as an example because they are ranking one inserts. But to be honest voice, that kind of concludes the analytic side of things. You know, a caudal think we've coded, you know, quite large in depth kind of overview of it is that I don't want to go too much into every single option and always will be here for hours on end. And I could dedicate a whole course to this. But that is the key, key indicators wonder or use on a daily basis. And on my gotos to get a really good idea of how the users are behaving on the solar and how to improve your website. And to increase up all important revenue and to decrease the bounce rate and make sure your users are getting a good experience. So I hope you've enjoyed this lesson. I've taken a lot away from it. And you're keeping notes, and I'll see you in the next lesson. Thank you. 15. Google Analytics and Creating Your First: Okay, welcome to Lesson 2, everybody. And in this lesson, we're going to cover off the conversion tracking side where we left off previously. So I'm going to just jump straight in the air and get started. Okay? We're just gonna sort of skip through these steps here. So essentially, if you do well, if you do fancy reading that, they can't. But it's January talks about all the T's and C's. Generally I need that off. If you want to leave it on, you can hey, agreeing, continue. Okay. So what we're gonna do is we're gonna set it up for WooCommerce because this particular website, as I mentioned previously, it is an e-commerce website which is running Woo Commerce on WordPress, okay, which allows people to purchase. Okay, so we're gonna set that up for WooCommerce and 8 next. As I said, yours may not be WooCommerce, it may just be a standard WordPress website. You can opt to do it manually or you can do it through the automated setup. Okay? So and what Google does is it just gives you step-by-step ways of actually adding this all in. And it's made out a lot, lot easier to actually do that. So okay, so you can follow this through, okay. I mean, for the moment without going too deep into this side of things, I'm just going to go ahead and skip for the moment. I cane. So you can also under pages that we want to track and add a final goal destination. And again, because the focus on this particular one is to drive people through the doors as opposed to purchasing through the website. So just just forcing us to do that. So we're just come in and just tip. Thank you Again, we're going to change this after and hit Next. I'm just going to type in that generic Thank You page. And hit Save. Hit activate them and hit Pause, go on there because that's not actually a real page. But what you do want to do is if you have got a lock on a form on your website like a Contact Us form. If that does redirect to a thank you page, then that's where you would put that in because that's your goal which allows Google to recognize when somebody's filled out a form or done a purchase. So as I said for the minute, I'm just going to pause this and come back to this shortly. So once you've done that, you'll come to this screen. And what we wanna do is you'll notice that the account is active already because Google ads, once you've entered, your billing details will start to run. So you can come in here and hit Pause campaign, which I do recommend. Okay. So just hit pause campaign on there. Okay, don't worry about the feedback for the moment. Okay, you can see on there already that we're getting some impressions already. But what on what you need to do is everyone is to come over to the settings tab here near the top right. Click on that and switch to expert mode here. Okay, so that's the dust mode that you want to be on. And the reason for this is it gives you a lot more flexibility and allows you to do a much, much more inside Google ads. Now this doesn't mean that you need to be an expert to do these changes. It just means that you've got more flexibility and more control over your ads. Okay, so that concludes this part of the lesson. And in lesson 3, we're going to dive in and start creating more ands and going stock Cray more ad groups and keywords. And I'm going to show you how to continue structuring those in continuing crane, those really good, high-performing ads. 16. Google Smart Campaigns: Okay, Say what you need to do in this lesson, Everyone is, come on to the overview screen of your account and it should look something like you got on the screen here with your own campaign, of course. Now this little magic wand here on the left-hand side, just means that this particular campaign was created using the wizard tool. Okay, will the smart campaign, what you wanna do is you want to expand this further and we're going to optimize this now. And tweaking server runs a lot more efficiently. So currently, this, this has been set up in the method that Google wants you to set it up. So as a guided way of setting up, which is great for people who are non-technical. However, the downside of this is that Google often tweaking or Gorge in such a way that they can maximize their return from you as users that are more, I'm going to show you is I'm going to show you a way now how to modify it. You get the most out of the campaign there you want to spend, no more Google want you to spend. So if you move over here on the left-hand side and click on campaigns on the far left. You'll then see a screen that looks a lot like this. I k, because it's a brand new account. There's no active D here and there. And hago see like the clicks on a corny sati clicks, which he can change up across here. You can also do versus marriage. So click versus impressions and stuff. A lot, lot more subtasks, waking sick or your timeline data. We're currently set to all time, which go just pixel corner random dates you can select today. Yesterday. And do pairs. And a lot, lot more. You can Connery got a lot of freedom in here to call it bench market will likely be on all time because that gives you a clear view of how it's been performing since day one. As you continue in progress through the account, you might want to leave that to this month and then run a comparison and then due to last month, which is really good. And then that will show you two chronographs overlaying of the top of each other. I'm going to show you how are you doing this month versus last month, Um, and so on and so forth. So let's just leave on to all time for the moment, um, without any comparison. So this is the first campaign we set up. And so what we're gonna do is I'm going to go inside this chip, sorry, just before we do that, we're going to change the settings. So a lot of the settings on this campaign, as I mentioned, we're the ones that Google just to write out the box. And a lot of them will actually waste a lot of your money as well. So let's dive in, Let's tweak and change this account. And let's make a lot more efficient. I can say what you want to do is you want to come on to the settings here and then select it. Hover over edit. Okay, Then you go open these additional options or come here, IK. So ignore some of these budgets. You can quickly change through this quick method here anyway, so it's nice and easy. So you can ignore this one, end dates and times if you want to have a specific end day in mind. So let's say you're running a shore promotion campaign for, let's say, one week or 34 days. Then you can select an end date and select a date in there and do it that way. But often the Google answered is one of the things that you will often run for a long time and let it continue running. Okay, so moving on. So you want to add rotation, you always want to leave that to you. Prefer best-performing ads is the TIF or one. And that is all that you want to set up promote that essentially means is if you've got multiple ads in this campaign, google will show the mode the highest performing Lord in terms of whatever your bid strategy is, whether it's in a maximizing clicks, maximizing conversions, or whatever that is, we're going to look more into that very shortly. But oil tend to leave that as your best-performing wall and Google will call it pick the best performing one out of there. And so change location. So we are going to go in, hit that one there and educate. You can kind of write change this. You can go into lock on Advanced Search and it would do the radius top thing. As I mentioned earlier. You can add in new locations replaced. They came from another, from a different campaign and much, much more. And so I mean, for the, for the second year, we've got these three locations and now already which was close to channel them. And another one, I believe so we're going to I'm happy with that at the moment or leave that one and the language age. So yes, we already changed like this currently set to all languages. And we only want to target people that are English speaking. So click on there and make sure English slanted. Amy Herr ploy, and then change. Haha. Okay, cool. I show wise error rate on that. A little bit odd. But I think it's, I think some sometimes this does happen. I believe it's because Google's already detected that. Because the website is in English language, a already knows that. It's correct organ, mostly English-speaking people anyway. So again, overly worry too much about that salacious Carrie Buck and then see if there's anything else we can tweak and add. The bidding strategy. Again, don't worry too much about that one for the second in this one. And the reason being is I'm going to replicate this campaign now I'm going to show you how to do a Monday, which is a much, much better way of doing it. So this is the guy that method, if you're not too comfortable with ME, prefer this way. You can use avoid it won't generally and personally, I prefer creating a campaign from scratch using the non smart method. And I'm going to show you that one right now. And you can run a split test web or you can run both of them together with, let's say, a very low budget per day. So this is a, on a five pound per day. Run this one and then create another campaign to mirror that and split tests to run. So, so what we can then do is we're going to conclude this part of the lesson, haha. And in the next lesson, everyone, I'm going to show you the exact method that oil personally use and not the guide method that Google pretty much force as most people to use. And then I'm going to show you how to run up from scratch and create a demo. See soy boys being the amount of savings you can make and a lot more control that you have with a new campaign that I'm going to create more use for all my clients. Here. I can say when. Thank you for watching next lesson. I hope that was a little bit helpful in 1980, little bit of insight and guidance. But in the next one now, so we're going to get into the into the corner of the heavy stuff. Probably show you how to take care of that soil things. 17. Building Manual Google Campaigns: We come back up to campaigns. I'm going to show you how to create this one now has a non-small campaign and how I normally do a rather than using the default Google system. So if you follow me and come up to the campaigns one, Okay? And then hit new campaign and cake. Well, we're going to go for, instead of selecting all of these methods. And we're going to go in and create our range, create campaign without coded goals. Okay, we then going to go onto a search campaign k, which is a default one, IK. We're going to go for phone calls because we want people to find our business. K as a general objective. We then you're going to pop in the phone number, say let's just grab that from the website, which is just here. So I'm just going to copy that and go back in there. And paste and number n k, and then hit Continue keg. And get rid of this case are going to call this alloy wheels. And then in brackets, search because as a search network campaign that we're creating, right? Okay, So I'm only gonna wanna use this in a search campaign AND, and not the display campaign. And I'm definitely, definitely go on take a Google partners. And the reason for this is a vivid top tip is Google. Google said Paul is things like AOL search or in Gmail. Ads to show up. They tend to have much, much lower quality performance. And you often will get, for example, you know, kids and stuff playing on parents firings. They'll go on there and they'll click on these ants. And what tends to happen is your adclicks will go up, but your conversions on the quality of those clips will be very, very poor. So you definitely want to turn this off an open curve using Google ads or 1 over 10 years. And Search partners does drastically limit your rubbing, your performance. In this particular one, we're also going to turn off the display network as well. And so remember guys, ignore this because Google wants you to spend more money and wants you to. But if you only get the maximum amount of formants through that, you want to ignore this? I can. So you can ignore the additional settings and NADH and I needed a cane, the locations of very, very important. So this particular clone is UK, I mean, so we just want to set it to UK. Okay? Location options say you want to do on heads or you want to select on here. You want to select this one here, search interests, people searching for your talk, take locations. So there'll be things like alloy wheels. I'm allowing wheels in Gloucester. Oh, yeah, cheap alloy wheels, tautness. That whole thing is people that make their suggestions. And this tends to mean yes, this can give you a little bit more clicks and visibility. However, it might be people that have come into the area in where could such, and they're not calling serious poets authentically for these ones in general. Cake. That's all following. Do you want to have that one selected? Again, English is is okay. And necessity for language that we want to select. I came. We can add this on as a person has interested. You can also do automotive in there as well. And auto repairs and equipment. Motor vehicles used is a very good one. So these are people that are interested in, in, in, in the talk thing and in market audiences that you want to give that some of these are relevant to your business. So again, I'm just choosing these four based on this particular client and say more metadata because this company does. And palm on tires. Remember guys, that we're going to want to go for people that are in the economy and the motors for industries, perhaps. Drifting stuff, stuff flowing stuff, ADA all call performance and hot form intellectual mock auto parts. Here we go. Stuff like that, that kind of am and will help to drive more relevant traffic to, to the customers on Tomasa BMW as well because decline has a lot of BMW alloy wheels. So definitely go for those. Budget per day again, so we're going to set up to 25 because we're going to run the split test. We're going to drop that down to ten pound cake. Now this is really important. This is the bidding. Now what we want to do is we want in 70 clicks at the very first start because we can't really sell it to conversion. So Convention is when somebody fills out a form on the website and we capture that details and become a lead or a check. How will they get to the Thank You page we mentioned earlier, thus conversions. Now you say Google will call it predicted traffic to get conversions, but it doesn't know what the series boys are until it gets clicks data. So you want to save onto clicks. This one, a guide is super, super important. So you definitely want to set a maximum CPC bid limit. So that's your cost per click bid limits. And remember, Google is a cost-per-click ad auction system, IE, you bed for keywords in the Google ad system that come up. So for example, if I came in here and typed in alloy wheels for example. So you've got here, you've got wheelbase, alloys, you've got my tires, you've got the tuning store. So all three of these companies that are showing in the ads of bidding for these keywords. And this Go ahead, It must be getting very high. But he also made some very, very good high-quality score, which is a very, very important to get to the top of Google search. And then things are including alloy wheels at the start of your key, your, your ad, space shuttle. And so let's just do alloy wheel. So interestingly, very interestingly, they've not included the key words alloy wheels and their description. That's not the greatest art because if they did those kind of things are these coils at an alloy, alloys and Wales at that alloy wheels and shown bold in here. So they didn't lie in a huge discounts on alloy wheels and Haha, they would get much higher click-through rate. Click-through rate is impressions or eHarmony terms. The address been shown divided by the number of clicks they've got. And that's a key metric and soil Google. And they haven't got that in there so they could improve this on-point adding that says something as small as I can make a large left. But they are currently number one in the moment. And some of these other boys, speedy wheels, leg right at the bottom, they have included it. They've also got the star rating on that. But it might be that these coils might be bidding, let's say for example, 50 paid for the click. Whereas these coils Moby bidding in a warm home, 50 for the clinic for example. Say, and they've got similar quality schools. People can abuse the swamp. And as January how the auction system works in Google. And but if you focus on the things that I'm going to tell you, he called good chance of getting to the top of a with the cheapest possible mouse clicks. Okay, so what you do you wanna do is you want to send Max CPC. So that says to Google and the maximum the oil want to pay for it for a click is, let's just say at the beginning less essay is 25 Pangea and won't be 50. It could be a bit more. But for this particular client or administered as 50 pounds, 25 pen, sorry, based on a 10 pound budget for this new custom campaign. Okay. So that's all fine. I'm happy with that. Site links. So yes, we're going to create side links. And so it links all these. But these are, these come in here. These are their console that go into internal pages and nailed, great because they give you more retail space, more prominence on a page. Which means more people are likely to click on your ad because you've got more retail space. On the whole of the page here. I'm seeing definitely, definitely wanna do that. Okay, So what we can then do is we're just going to grab the four that we actually need from the websites at Google. What Google does is they will grow through the website and it will sort of pick out what it believes to be the most popular site linking extensions. However, it doesn't always get eroded. So what you can actually do is I can actually create your own. And I do recommend this. And generally these signings or the the, the the page layouts or titles, or they're the categories of your website itself. So as I mentioned earlier, you can use your menu, menus, a very good one to use for this united. So you could call it a, you know, pick out eBay shop, new power warm tires, wheel alignment, and alloy wheels as you have as our four main site link extensions on there. So that's the ones that we're going to pick out on this occasion. So let's flip back to that and hit this blue plus the ng-click new site link. New site, meaning is going to be the first one, and that's going to be called an eBay shop for example. So view eBay shop. Okay. I get the best possible deals on wheels. And better. Get the best deals on wheels. I mean, that's not really WE supposed to run, but it has been quite reached quite noise get the best deals on wheels. And we can kind of put an exclamation mark in there, just give it a bit more prominence. When can just personally old major brand stocked? Here? Ik, where you then wanna do is you want to get the URL for the yellow wheel. So you want to go back into there. You want to click on eBay shop, which will open up the eBay shop for the, for this particular website. And you can see it's all loaded appear. So these are all loading from eBay shop. So you just come up here, copy the URL, and jump back in there and just paste in that URL. Okay, So that's created as saddening extension called view on eBay shop and and and does the wheels. And that's just an X-ray, a text and then I'll go straight there. Okay. The second one that we're going to do is it's going to be for the new unpolarized toy saying new band part, worn tires. Can there. All right. Okay. So something like next wheels and tires stock for metastatic and used toys. You always want to lies as well, which is a bit of a top tip there. And just zoom in and nobody here for you. So you always want to customize your text because that's known as a very good tip to make it a lot, lot easier for your customers to read the text where it says all lowercase. And also you constantly use all uppercase text in here because Google will disapproved the ad. So this is the best method to use. And that's using all capitals text in there. So something like this it out gloucester contact today to visit her bras to shop today. So let's just go back and grab that link for that one there. So I've copied that are in scope in here by Katie. Third one we're going to do is going to be for the wheel alignment. So we're grab that as well in a second. So said 3D wheel alignment service. 3d wheel alignment. Get it in the end, achieve this kid's not sure we'll per NADH, it's not quite. So some people call it, will annoy him in. Some people call it tracking. Normally Google is smart enough to pick up that, but we've added in here, instead of offering the best 3D tracking, There we go. So that's perfect in there. Okay. Okay, get a check today. Book now. Okay. So we could do free. Let's have a quick look for so, so, so essentially that the company is offering a free 3D wheel alignment check. And at the moment as a promotion and an author. So what we're trying to do, offers and promotions work very, very well in general. So I'm trying to find a way to get that in there somehow there we've got it here. And so perhaps we can swap this around. Let's just popped up there for a second, cut that, paste that and swap them around because I want the free to be prominent in the first line. The first thing that people see, because we call it suddenly fit that all in there. I mean, the other thing we could do is free 3D tracking, check, get a free alignment. Check. Today, get free and Norman check today. Okay. Yes. So that's kind of covered it all inside there and we've managed to get the free rod at the beginning, at the top is the main site link. And remember guys do your first thought in tasted the main one that you want to sort of go forks, That's the woman's going to meet as a sub total analog showed you a moment ago. Case if you've got three NADH generally you want to go for four. Okay. So what we've got so far, we've got eBay shop, we've got a new problem toys but no alignment check. So we need to look at the fourth one for these guys. So they offer free delivery, so it could pop that in there. So let's go back in there and do free delivery on tires. Okay. Keep going. So endings in your own opinion and that's fine. It should be just of complaining about that, but that's fine. I KCSO, three talers around, we'll delivery k capital T there. Enjoying next working day every k. And we're going to set that to the homepage, some of the copy that last a homepage and pulp die in that as the homepage. Okay. Now the colon extensions now call extinctions are also very, very good. That's slightly different to site link extinctions. Signing extensions are actually links on your website, IE, these ones end up essentially pages, cool clouds, or just essentially things that can appear underneath and aunt, and they don't need to put a link on there. And actually a lot, lot quicker to do as well. They could do something low-income. Paul warned tires. See if this fits Gloucester. Oh, Paul, on Delicious 2001 on one word there. So going to new alloy wheels and free tracking check or less, he get a free tracking check. There we go. Perfect. And the last loan as a simple call-out, which kind of here underneath the ad is, well, we're going to do so Pantone, new allele wheels and eBay shop. Okay. And so the quick look here, you can also change on devices as well. Oil generally don't do this because you can start to spend a long time on that. The reason why Google gives you this additional option or preference is if you've got a short, very short sort of call outs and you prefer to have them just on mobile or not. But generally, I just I just leave that off there. Once you've done that, guys, go ahead and hit Save. So there are four of them. Call us NAM can actually preview those. And that's kind of how they're roughly look in that you can see them on there. And how this helps you is a world. Make your ad stand out more on the page because it'll make your ad itself a lot, lot bigger overall. And therefore your ad or get more prominence and your whole note key to get more clicks on that. So it's definitely something I highly, highly recommend to do is do the usual color extensions. And K on there. Use your soil licking the extensions as well. Oops, I forgot to add that one on. Let's copy this and pop that in there for a second. Okay. And then just hit save. All right. So that's all been done. Okay, That's all on there. So that's all looking really, really good. Okay. Let's move further down. So announcer say far just to recap on this. Okay. We're, we're, we're gonna be running a on the search network only why? This is because this is usually the highest converting that word, that's just Google search. And it doesn't include Search partners like AOL, Gmail and other websites and eBay, stuff like that. Display Network. So these are things like YouTube and an apse on there. And as I mentioned in the previous lesson, you gather a lot of wastage and knees and then not very good converters. And it took me a long time to learn that. And these are learnings that I've learned over the many, many years I've been doing this and trust me guys. Yes, if you want to get if you've got a view Wiccan with a big, big chlorine that was go big, big budgets. And they're happy to corner. It spread and void and they're kind of sage network. And they want to use a lot of brand awareness as that goal then yes, these are okay. And nine times out of 10, most people don't wanna do that. Most people just won't. Quick results. They want a sales that will customers driving through that. Dole. Said these are generally the best way of DNA. I mean, I've worked on accounts in the past where they have had these turned on and they had been spending a lot of money on them per month. I've come in North, turn them off and I've seen this, that ads and that kind of conversions and sales just go through the roof just by simply taking these off. And because what happens is people will allocate a daily budget. For, for example, ten pound a day. Other people might allocate 1000 pounds a day, for example. And if a lot of that money is being wasted on these partner sites that don't really convert, then all that money is just simply being thrown away and just not being utilized. So pertaining these off that the unsteady do convert have got a higher tons of showing they convert, you get more sales. So essentially you get more ROI, which is return on your investment. Okay? So definitely leave those off and follow this through step-by-step. And definitely keep your maximum CPC on your own. You want control over your budget and spend. You don't want to turn that off and allow Google to be because, because Google will just start to spend a lot of, a lot of your budget quickly. And if you don't get those all important sales or leads, you'll just get put off by the board, the system, and you blow, well, this isn't really working for me. Okay? And that's a very, very common trap that people fall into. So definitely do that set until you set that to on satiety or this could be, you know, 20 pendants. It could be 50 pounds, it could be a pound. Whatever you're willing to spend inside your business to pay for tube for a maximum for a click. But that is a pretty good benchmark. You might need to tweak that later, but you can do that with a couple of clicks later on. There's no No, she's on outside at all. Okay. I'll see this is the stuff that we've just done in this lesson. I came Code extensions of this showed us the phone number. You can add other extensions in there as well. Price interventions are pretty good because you can put on there what your prices started from. So if you wanted your price extension, you could do something like and part more in tires and then change that to so changes to your urine currencies of this particular customer is GBP to pound sterling. I believe it's 15 pounds or their paul warned toy star from there. Okay. So we just leave that on there for the moment. Largest. Warned. Well, I'll just pause. Or just what we could do is you'll get this a lot where you're typing stuff in your beach by one or two characters are either very, very common to just tweak your raid description in your text. And you'll be absolutely fine. So I'm going to set that to, to the homepage on this website. I'm in font know and note we're going to set it to this page here to think you've got that. Okay, So yeah, we're gonna we're gonna set it to this page here. Just flipped back in there. Slip that. Taste a array. There we go. Well, Paul warned ties in there. Okay. So I'm going to keep the worn on there just for the minute. In terms of a it's the tide what it is. We're going to give you a product tier on there. I'm going to do a from k. So it's kinda like put it in there from this, done that for us and there. So the language is English is a product TEA, nasa currency, and that's the pros qualifier years from K. You can go and set it to like none, none there as well. So that's salted case. We're going to save that on there. Now. Yeah, of course. Yes, there's one asks us for three, doesn't it? So yes, let's do another one on that. New toy is and we'll do from, I believe it's 149 pound on there. When you do new tires from 49 pound on there. Okay. Let's say we're going to go into my page, copy that. Hi, I'm Paige said that URL as I am page. And the last one on there, we're going to do pair or four tires. Percent off discount, which they have God the moment k. And that is when they sort of spend a 100 pound, they can get Thebes and off on there. So we do that on, on the on from there. They came get tapes and off of your four, Toya. Graham was announced the homepage as well and finished off there that should now allow us to save and save again. Okay, so we've got our RAM, our priorities and NADH, there are more extensions and they can do a promotion and you can do a lead formed capture leads. You can do it locally, local extensions. And we will do this because we do want people to be driving them through the door. So this this account. In fact, that's how about you? Yes. So it's already st and this is the account for Google. So Google My Business of your if you have got a local business that you're working on, let me just show you quickly now take Google business. So you wanted to set up a Google My Business page. And it says it's completely free today or you're highly, highly recommend it. And that's when you search for and lets us do tias Gloucester where the client is based. And that's these dots, these here, these, these companies here, thus your Google, My Business, local companies in that. And that gives you an opportunity to show up in there. And thus a Google Moines business. And you definitely want to get yourself on now, guys, I'm Eddie takes about 10, 15 minutes setup and it can get get your view or your customer and love free local traffic through those maps on that case. So that's already been set up for this client, that's not going to be covered in this course. I can collaborate in another course and do follow me and drop a comment below if you do want me to cover that. But you can get your client a lot of physics you that are familiar I did wrong for another another client. And that was on there and he's ranking first on there. When you type in doors were stowage is just dollars and their local cities ranking first. And then that client and generates a heck of a lot of free business just from being here and he doesn't pay a penny for these clickers is called organic, but it is through Google, My Business on there as well, and he's also here. I think he's on Google ads as well there. So he's got a lot of prominence on there for these keywords. And that's if you're searching for color these doors in Worcester, say definitely, definitely worth doing, definitely worth checking out. I'm just going to go ahead and hit Save and Continue on that now, I k. And thus, that's going to conclude this part of the lesson. We're now I'm going to create our ad groups a k and then just flick him back to this two seconds. Okay, we've got on here. So this was our structure. So we've got our categories, which has campaigns, and we've got AD groups have, which is going to be Elie Wiesel's new parliamentarism wheel alignment. I am going to change the overall campaign to just just a client's name next, wheels and tires. And Javier has one campaign with three separate ad groups and then have multiple and under these aren't groups. So we're going to create three out-groups, basically three separate outgroups are the wheels. New problem lies and we'd alignment and then we'll cook. Then we'll create the individual ads for these ad groups here, IK, and we're going to cover that off in the next lesson. 18. Ad Group Keywords: Okay, So welcome to this lesson, guys. And in this one week and installed to create our out-groups. And then start to create our keywords inside those particular out-groups. So let's get started and start straight away and get that all plugged into Google gives you a nice little sort of new guidance system. But to be honest, we're not already in a need doubts. I'm just going to switch that off and leave them. Okay. So the first group that we're going to create, as I mentioned, is going to be alloy wheels. So that's one of the core services that this company offers. And that's one of the ones that we're going to create for it. So, so we're going to be along the way OLS, and then we're gonna, we're gonna put in this URL, which is the our wheels page. And troughs takes us primarily the key thing that this company is toggling on this page. I'm going to plug that into, into Google, which is going to be here. Google's then going to call nav, for instance, of keywords and try and get them all across him, fill them like it's just done here. And it's going to essentially fill this in with as many as they can. You can also come in here and type in any products and services. So I can just talk now our wheels for example. Yes, replace if you wanted to. And in modern tweak these, like it's just done and there might be a lot more relevant in that. Okay, So I could also just come in here and copy, copy all these k. And then let's get these saved. So let's just save these. So I'm going to pop these here for the second. Flip back to this. Remove that. Okay, and then hit yes, replace on this. Okay, So these are the other keywords that is recommending. So you can see on there's quite a variety of keywords. It's picked on things like rims quite a lot. Call alloys, call rims. Aftermarket. Rims allow real products and many, many others. So what you could do is there's two ways of going about this. One is to plug in all the keywords that we've seen. Say, just get these back here, copy these, and flip it back, and then just go scroll to the bottom and paste those in there as well. I'll see you love some duplication, but Google just get rid of them as it sees fit. And so yes, so quite important now, so as I mentioned, there's two ways of going about this. One way is, so let's just say so currently these keywords have all been put in here as broad match keywords. So broad match keywords or very, very broad keywords. And you get three style of keywords with Google you get fraud, manage, phrase mileage, and exact match. Now. And then you've also got another one which is called broad match modifier. And I'll go into that in a moment. One of my favorites is phrase munch and exact match or not a fan of broad match. And you need to be very, very careful with broad match because you can waste a lot of money with these broad match keywords. And very, very quickly, the broad matches exactly that. It's very, very broad. So, so let's say I typed in there something like alloys. Okay, so that's a broad match keyword because There's no, there's no kind of brackets by it, which is obviously an exact match. Does a tau Google, this is an exact match keyword or oily or want to talk exactly just this keyword in Google. If somebody told me standin phrase metrically this allergies and asthma mentioned, that would be brought much. So let's hit three matching keyword triggers on there that trigger your ads. Okay? And as I said, are more fun of these to these tend to work a lot, lot better and I'll give you a lot more control. Brought broad match is not break broad much modifier is something like this. So you do some alloy wheels. This basically means that plus this is, this is a broad match modifier style. And what I essentially means is it means that at the pluses, tell Google that you must include these keywords. In the search them and anything before. So it could be cheap alloy black wheels, for example. You just take to Google that include anything before there's inside here. But it must include these key words in that order in that. So broad match modifier is much, much better than just going for broad match which has no brackets, no apostrophes and nothing. And that they can be very, very, very costly and make a rule R1 burden for your budget very, very quickly. So definitely into never-never do this. It's a big no-no. If you are if you do want to go down that route, then you can set what we call negative keywords. Now a negative keyword is something that you don't want to show for. And you allocate a negative keyword Boyd doing this so minus and then free alloy wheels. So I'll say negative keyword and that tells Google do no-show might add if somebody types in this or you can set it to something like pointers on them free. And that means do not show my ads to anybody that talks in anything unrelated to free in Google do Norco might add to that person because obviously that person is just after something for free. And if your business or of course, you will make money and you don't want to give away things for free. So you don't want people clicking on your ads or after free stuff because they're essentially waste your budget. Now the benefit of going for phrase match or exact matches that you don't need to worry about negative keywords. So again, negative keywords stop your ads showing to people for keywords they type into Google. If you're using phrase munch and exact much, you can limit the number of negative keywords your PR in and the reason for this, and you've got a lot more control what Google shows. So for example, with the phrase munch, archetype in there, something like cheap alloy wheels now decides to Google only show my ads and phrase match only show my ads to people that type in something. And that includes these, this variation of this key, these keywords, THE away wheels. Okay? Now the, the third caveat that's in there, at the moment, You'd only put this in as a phrase, manage if you are doing radius targeting now currently. So let's say we weren't doing radius targeting. Okay, so radius talk thing, let me just quickly show you as inheritance and your locations. Okay. And this is at the locations? If it lets me. Okay. So yes. So because we haven't saved that camping out that would allow me to show this campaign. Excuse me. Yes, here we go. So see details here. Yeah. So for example, in this particular campaign, so let's say we were running those keywords in this campaign. So currently at the moment, it would be fun to run these keywords. For example, in this campaign. While it, because we've already told, we've told Google only show my Androids to people in these areas. So Gloucester and trout name and a couple of others in that the client is actually located in this region here. But they also have mentioned to me that they got a lot of work from child knew him as his coin affluent area and a couple of other nearby areas of COVID in here. So say if this was the case and we were running this campaign, then this would be falling because in theory, anybody that's in that area that such as cheap alloy wheels in theory are and should come up. Now in the previous lesson, I didn't mentioned that radius targeting and isn't always the best in Google and sometimes Google Hangout very, very confused. And it can start to show your ads from places as far away as like London, less than knocking him. And that kind of thing, which is obviously 440 away from this chlorine, That's called a rocker local business. And it's targeting that Gloucestershire stroke tablinum area. So it's very likely that I probably will end up pausing the other campaign. And this is why we're creating this new campaign. And in this new campaign, we're not gonna do radius targeting. We're going to do phrase manage, and we're gonna do exact match. And we're gonna put in this keyword. Okay, so that's the important bit there is putting in the key word if you are a local business or if you are targeting the local keywords, is to be as fairly specific as possible. Now what this means is now adding this keyword in there now changes everything because it tells Google I only want to show up if somebody types in these keywords or key phrase in any kind of format or in any kind of order. But it must include these keywords somewhere in their search. So then one time, so the customer more inside pain, cheap alloys and keep hollow wheels in Gloucester. That means our ad will get triggered and I will show. Okay, so let's also put edit cluster in there. So I'll always Gloucester. And remember guys as a top tip here. When you're creating your ad group, you always want to be very specific to that ad group. And you don't want to sort of straight away to fall from those keywords. So, uh, for example, because this is the alloy wheels at group, I don't want to be putting things in there like tires and Gloucester. Why? Because we are going to create another ad group, remember, which is here. Okay, we're going to create a new empower moon ties ad group. And then all our keywords will go in there and also does up, they're drawn in there as well. Okay, So we definitely don't wanna do their style being known to us second out-group. So this ad group is only related to alloy wheels. So it's a top top tip that always keep a diary very relevant and very specific to your ad group. And remember, guys, aim for roughly 10, 15 keywords or so. You don't want to be thrown in 5000 keywords in that. Because what will happen is if you do do that, Google would deem that your keywords on relevant for that out-group. It will then start to drop your quality score. Thus, it will put up your Cost Per Click. You'll make those higher because there'll be other people in the market I'll be doing in their out-groups and ad campaigns. A lot, lot more specific, like we are here. They'll go higher click-through rates, higher quality scores, and keep eclipse and more conversions. And essentially you'll just keep getting pushed down the list on the page and they'll go higher up. So they will sought to dominate the market and then take away all the competition. Okay? So, yeah, so we're going to carry on here. So we're gonna, I'm gonna punch in a few key words, or don't forget, Google's already given us a nice set of keywords here. So I'm going to come in and I'm going to take all of these keywords. Okay, I'm going to plug them in here, so I'm going to get rid of that broad much modifier. Okay, we're gonna plug them all in that. And what we're gonna do next is I'm going to set all these to phrase match. Because remember these currently abroad March, and of course we don't want that. Okay, so the first thing I'm gonna do is set these to phrase match. So that's going to reduce and give us a lot, a lot more control over what we can do. There's quite enough keywords and in a Google's come up with a nice, Not too bad on this occasion, we want to be little bit careful because I'd go remedies and neck. So that means that we need to include rims in our adverts, which we're going to cover off in the next lesson. So I'm just going to quickly go in here. Oops. I'm just gonna give these a bit of a clean in a, in a second as well. Just to be careful of things like that. Otherwise, I'll come up with a broad match. And kindness last one on that. So that's kind of the keywords is come up with on current, give it a bit of a clean now. Okay. So I know the client doesn't do 13, 14, and 15 inch rims or 16s or do you know they start off where? I believe it's from am 17s and above. So we want to get it so we wanted to start getting rid of all these. Okay. Do you believe that identity 17, so we'll get rid of those as well on there. Okay. I'm just going to put in, you know, the key word here, ILO, wheels, Gloucester, and k. So we want to talk anybody who does specifically searching for that. And we'll probably also do alone. We'll show Gloucester. Okay, there is, there is something else that you can do, boys, and that is to use the Google Ads Keyword Planner at all. So I'm just going to show you that now. So Keyword Planner to Google, okay, And this, this is a keyword planner tool, is completely free to use. And it is a, a Guzman from Google and you cancel, use it to solve plan keywords, building keywords. It'll give you sort of keywords, data and much, much more. The other fantastic tool is one that I've used before, and I recommended this signal in a couple of my other courses that I've made and it's called Uber suggest. Um, and that is a Neopets towel keyword suggestion, tall, it's pretty good. Um, you know, we can do is just come on to Uber, suggest again, come in and just type pin things like salary wheels, Gloucester, realistic steer tires, Gloucester. He said How does it said fitness in their area? Because that's what I was talking about my previous course. They've gone there as well. That talks a lot about Facebook ads by the ways. By the way, guys, if you're oriented digital marketing, I have got a five-star rating, Facebook cause that shows you how to get a very, very good cheap clicks. So I highly recommend now and check that out as well. I'm just coming back to here. So we can see here for example, just toys Gloucester is a, is a pretty good key phrase. So as you're looking icon of a 1000 plus searches a month in that area. For that, it's only got a 30-fold SEA difficulty of 35 according to suggest. And it will cost us roughly about one pound 85 at Clegg. Pretty expensive. That's kind of like the average. Don't forget guys, we said it hours to manual as 25 pens. So we'd love to see how good that we can create the answers or get them on their onto that page. But you can see here, you can see there's quite a lot of keywords that are common to pay your competitors. So these are some of their competitors in the area can also get a rough idea of what kind of surge of volumes these guys are getting. And thus excellent. So there we go. So we've got Pablo and ties Gloucester here. That's going to be an excellent keyword because it's only 54 pens. Well, there's got a small amount search for a the the the SEO difficulty is quite low as well. And the pay difficulty is reasonable. So that's a very, very good keyword to get to go for. Don't get in Google, you can actually target competitive keywords as well. There's, there's nothing stopping me from doing that. And poverty policy your competitors reiterating if your eyebrows, but you are completely legal to do that and you can do that. Yeah, I am just be mindful that you can use their branded keywords in your own ad. Say, we couldn't do national ties Gloucester, because you're posing that you are them and that's obviously that's not kosher and that's not really legal oil that particularly if they've copyrighted, they're rare. They're company names and stay away from doing things like that. But in terms of bidding on their keywords, you can definitely do that on that. So that's Uber suggest there is a paid version 2 as well. The free version is pretty good. You can also get a seven day free trial. But that's sort of, you know, you can punch in column loads and loads of things in there. Let's see if it finds anything for allo wheels, Gloucester, Google couldn't find anything. Maybe this will come in with 0 as well. But let's see if anything comes up in there at all. So has found a literature search and they had some very, very low. So here we go, We can see they're refurbishing. It's actually more popular. Oh, wheels themselves. There's more people searching for refurbish says in Gloucester 70 lobe versus HTTP proxy searching for alloy wheels themselves. So that's something interesting because the client did mentioned to me in the future there will be doing refurbish services for other wheels. So I can go about with themselves with some of this data and say, well actually guys, that might be a pretty good idea because there are more people searching for alluvial refurbishment than they're actually looking for brand new alloys in Gloucester. And that might be because these people are actually just boiling ala wheeled online or they've already got them in there on their car and they're just looking to get them refurbished. He cleaned up. We know when they've been curved, et cetera. It's pretty useful data here. And it's definitely something to impress your client with or just get some Intel if it's for yourself. So it's a really, really good tool that, and that's called Uber suggest. Okay, so let's flip back onto our keywords. They came and said, Okay guys, what we need to do now is because we're not going to be doing radius toggle thing on this particular ad group. We're going to map out and I'm going to add in Gloucester on every single one of these phrase much keywords. Okay, so that's all been done. So there's probably a few that and we have a few too many. But we have condensed this right down by including the key phrase Gloucester in there guys. We have condensed our write-downs. That means, so what we're telling Google is in here only show our ads to people that toy pain, some things on something that includes Gloucester in there. Okay, so that's all I keywords done. So the takeaway from this lesson is keep your ad groups nice and clean, nice and tight. Don't stick him in a thousands of keywords and keep them quite condensed. If you are going to be running the campaign like me and not the radius targeting and rocker showed you earlier and just do keyword and show you on cooling the keyword in that. Of course, if you're Klein is national and they've gone national or an international presence. Internationally is obviously more advanced modern corridor in a later course. However, if a client is national, then obviously you just want to get rid of these keywords here and have them on that. Just be mindful that obviously if he do that, then you've got a lot more competition to play with. Costs will go up because you're competing the whole of the nation as opposed to people just in a city such as Gloucester for this example. Okay? Um, so that's, this ungroup is created now and I'm gonna go ahead and create the other out-groups. But the format that I'm going to use is going to be exactly the same. So I'm just going to pause the video here, the lesson here, and I'm just going to continue creating those are the ones for this client. But I'm gonna be using the exact same mythology that I did with this one as we did on the, on this one there. So so yep. So I'll see you in the next lesson. 19. Secrets of Powerful Ad Copy: Okay, so in this lesson everyone, We're going to continue where we left off and we're in our create ads, which is step 3 of 4 in the Google Ads campaigns setup. Again and don't forget, we're doing this one manually in expert mode. Okay? So what I've done is just to give you a very, very quick overview, is I've actually gone ahead and I've actually created another ad group. So from the previous lesson, you'll see we'll come on to this screen. And these are all the ad groups I've just created. So we've got alloy wheels, we've got a new competitors group of creators or decided because this is a new brand. We're going to tap in. We're going to cover off and targets and competitors. Said toggling competitors is a very good and quick way to sort of essentially get visibility in exposure for a new brand or a new company by targeting your competitors. So a quick way to do this is to simply is to go into Google and type in there. For example, toy says Gloucester or whatever the service might be. And then just flick through that and just go through some of the complexity as you go Chrisman, instead, prototype, national tires, bathroom ties, F1 or TA centers, quick Feds, um, as learned, so on and so forth. So what you can do is just build up a keyword list inside Google block of 10 here. So you've got discount toys Gloucester, they go into a crystalline in its tires. Bathtub toys Gloucester prototype Gloucester. Just be careful to ensure they've talked to him. A national center like quick fit for example, here in the UK, is a national center. They've got roughly to 300 dealerships all over the UK. So all gone in non typed in Gloucester because this particular customer is only targeting customers in Gloucester, their local city. So I've talked at quick thing Gloucester's and just be mindful of that. And again, you'll see that in there. In and said F12 is Gloucester, centralized Gloucester. So these are all their competitors. Not a great way to get quick headstart in the market. A case I'm going to create the ads in for that one. We've got Toys group, which is num problem ties, said we've got 29 keywords and name Total, and that's all the keywords that we've gotten never mania. And the third one is the wheel alignment one. So they're all like keywords in there, which we'll, we'll tracking or wheel alignment based around gloss day in the city. So we've got four in total. And what we're gonna do is I'm going to create one now for you to get there so you can solve, learn, and understand the best way to do this. I'm going to create one and an or create a rest after wants one, wants them done. I case. So the first one on there, so I'm going to do with annuitize one for this example. Okay? So we've got gills asking us to create a new text ad and it's asking for the final URL. So final URL is basically the, the URL or payer in the top there. So it's just essentially the URL. So I'm going to go ahead and I'm going to actually come into mind to now because I'm looking at this and this main knees or targets part 1 tires, whereas obviously new tires versus palm on tires were just sent an easy to use tires. This is quite dead. There is a slight difference there. Some people Fred knew, some people fare used. So there's not too much mentioned on this particular web page about new tires. Let's just flip back to the homepage robot as one and see if there's anything on there that cause the both. So obviously we've got that on there. You've got nice picture of the shop front there. You've got sort of some menu items here. A phone numbers are discovered in those nice pictures or toys there. So that this curve is quite a bit on there already. So this could be a good page to target, which is just the homepage. So let's run with that one for this example. So I'm going to go ahead with that one. Now there is something else called UTM tracking. So UTM tracking is essentially is a little bit advanced and we're not gonna go into in this course. However, if your interested in the more advanced side of Google AdWords, then I can create that so generally or use a UTM tracking for most of my clients. And the reason for this is because it gives you an extra layer of visibility on how you're generating your traffic? Or is it coming into Google Analytics for people coming from Google ads or a newsletter and email, banner, Facebook, for example, wherever it might be. And UTM tracking is as a fantastic way of getting that information. But as I said, we're not going to tap into that one because a is a little bit advanced. So we're going to leave that in this case and continue building our first add on here. Okay, So the headline tag is, is the first thing that people seem nuts. The main headline which is here, if I just go back into Google and just typing toys Gloucester to show you is a real example. That's your first headline there. So this is how phones, so they're quite a large. There are national company here in the UK. They've got sort of fitness centers all over the UK. And strangely said next day toy a fitting. I'm not quite sure where they're going next day, a man, because surely if if you want me to ice hit it on your vehicle, then you'd probably want them to fit in on the same day. And we can see here that quick failed got quite a strong add on here. Again, quick favor or a national company. So they've been 10 percent off two tires or 15 percent of 4 plus tires, which has a free I'm free water say buds. So that looks like a very, very strong offer. I'm going to uncheck this and see where it lands maintain. So it looks like they didn't have got ideal going on here where they're given away some free ear buds, anti-noise discounts and ties. So you can see that they've got their marketing pretty much on point or evolve as a customer that would be very, very enticing me to pop down with Tableau, Hey, I'm going to get some discount amortized. I'm going to get us a free ear buds form a phone. So pretty strong author, that's going to be pretty tough to beat. But let's see what we can do. So always stay positive guys, always look at this as a challenge and say, Well, this is my challenge. This looks like a very, very strong offer. How can we beat this? How can I talk this up? And I do better than that? And that's always the best mindset to be in. So sometimes you might be restricted to what your client currently has on offer. However, it's your job to do the market research and say, Hey guys, just to let you know quick, they are currently doing this offer, whether they're doing a 10 percent off two times 15 percent of four, and they're also turning in a free survey buds. Is there anything we can do to top that or make it better or do something to incentivize our potential customers to come in and see us. So it looks like that this is an offer that chronic Mitchell in a huge, huge toy brand of probably teamed up with quick visit quick there is huge, there are massive national center. And sometimes it's just too difficult to top these Cornell Deals, top these offers. But you've got to do your best and on an air from speaking to the client, there have got 30 percent off at the moment on on on on the fourth tire so that the customer does get the fourth tie, they do get the mass of 30 percent off on that. So let's just go ahead and put that on that. So thanks. And off tires. Okay. Tapes and off tires. Or you can call me or tweet dies economy fare. So let's just go back and endless to see what, what could fade down. So you can kinda look at the market research and get good idea, good, Good comment field for a gain inspiration. That's what we're doing at the moment, is looking at the answer, getting inspiration ideas, and then seeing how we can make that better. I k. So it's not necessarily, you know, we're not copying them or anything like that, but we're just getting ideas and then we're going to look to beat them. And that's an important and key part of them, competitor and competitor or awareness and competitive AIC and their competitive edge. And that's the research. And it's something that I do on a daily basis to keep an eye on the market. And as an expert in the field, it's easy. It's down to you to showcase to your clients that you know the market quite well. You know the date who the key players or you know what they're up to you. So you can ensure that, you know, you can talk them or beaten them with them. Your point of offers. So let's just go back into Google ads. Okay. So something like offer and soon, okay. Okay, so we could do something like this. So we've got a discount and that discount to always, always were really, really well in particularly the percentages. So I've called it played around this for a very, very long time. And I'll call it seeing what resonates with the audience is. And you know, percentages and discounts of very, very affected in, in Google ads. They work extremely well. This is what we call scar city or, or, or setting agency. And, and it's something called FOMO, fear of missing out. And in human traits, people who know this is a very common human trade that people don't want to miss out. And said This column via helps to boost them to take action. So something like in a hurry offering soon or offer end soon Rafa ending soon, something on those lines. And you know, kinda like gets entices them to click or entices them to take action. And these are very important keywords. So I definitely recommend using something along these lines. So TPP, tires, cheap and poured on tires. Whoops. Okay. Someone we won't be beaten on price. And Kate, Troy to use a peasant many characters as you can, the more the better. Because again, now give you more retail space on the page and ensure your ad is bigger. So we can see here that our foods is more prominent on the page. However, prominence isn't always everything. You've always got to have a very good incentive and a very good ad that entices people to click. And as I mentioned, if I was a customer this out on this page, definitely made me think because I've drawn a very, very strong offer is very often lead, and they've also got a free incentives. So this is a very strong abnormal, very confident days for this particular brand would be working really, really well. So what do I need to do is place to ensure the incline gets the best from what they've currently got. And then also feed that back to them as well and see if there's anything they can do to kind of incentivized out or for their clients or sweeten the deal in a perhaps a more even be firing in some free time showing a part of free toys shown if the customers are buying tires, you can pick that up quite cheap. So that might be something to you to do. Okay, So the display path, which is what you see on the display, like hey, we're going to need this as aids because that's all. We can always put some ones on there. So you could use a monoid, cheap, cheap tires. Me. Part 1 kilo ohm yet. So I need new Pop Warner you've got, and so you've got different clunky with NAND as Kahneman. How that looks on that. Again, just gives you a bit more problems on the page. And if somebody is searching cheap toys, Gloucester, for example, in Google, then you are destined to be bolded. And it helps to get more click-through rate. And this is all icon of colab extensions that we created areas important, remember from the earlier lesson to create these and these routes soil link extensions. And as our final number that we added on this already goes, the ad is starting to look pretty good. And, but we're not quite done yet. We've got to create descriptions so that she's created description together now as well. So I'm going to do something like next, wheels and tires, Gloucester. So very important to include the keyword in there. Okay, and these don't forget, this is the tires and groups and these are older are relevant keywords that we've got to ensure that we're using inside and this ad group because these are the keywords that we've slept in for this particular group. So remember, there are always going to be as relevant as possible for that particular group. Cake. So let's just carry on. So next wheels and tires clusters and what the brand name in that we've got what they do, we've got the location. And the unfilled what the client is, Ptolemy is they've done their sort of market research that didn't, that competitor research. They've done their pricing strategy and they said that they are the cheapest in Gloucester, so I can put none now in here. Cheapest tires. Gloucestershire open seven days, which is another key selling point that they didn't know many of his day, seven days a week. Seven days a week. Okay. So we're pretty much on my limit on there. And that sounds quite good. So a leave down at that and say what are the keywords and glory on here. So we've got call tides cluster cheap cotton has Gloucester's, we've covered a lot of these already. We've got know, so four-by-four somewhere in all season case, let's try and get some of these keywords in here as well. And that second description and Woodstock 15. 0, 0, 0, 0. And used car tires. Got a message to call van. And four by four tires. We start 15 thousand new and used car van and four by four tires. And I do believe they also do commercial and deeply both seen as somewhere. Southern dog. Yeah, here we go. So car commercial and four-by-four tires. And so let's go back in there. So God, new and used car, van, commercial and four but four tires, k. The latest technology. Not sure if this will fit. Okay. So it's just just about fit it in there, which is pretty good. So we stopped 15 thousand Let's get rid of that and put an exclamation mark. And energy is always very important. And so it's used up perfectly. 90 carrot character limit. And this is all correct. And I'm just just looking at the notes here from the client and say here's 15 thousand, they've mentioned that DO DO new US and run tires. And they have put on them that they've got the latest technology in, in the whole globe. So that's all absolutely fine, That's perfect. And so in terms of a, an example of a good ad, everyone. So this is an example of a very strong AD in terms of a given await were shown golf a noise percentage here, we're saying that Hering the offer end scene, keep New Import worn tires and lectures until Gloucester to use dyes in Gloucestershire open seven days a week while we stopped 15 thousand new news car, commercial vomit for tires, latest technology and equipment. Well, so that reads really, really well. And the key takeaway here is to learn is to always remember to try and give away incentives, promotions, discounts, and use that, that FOMO wet technique and scales, scale I'm trying to use it would buzzwords and powerful words like cheap, a new officer works really, really well. And this is a very, very good example, as I said to you. So these are the key things that I've learned over the many, many years guys and things like that, you know, going back to that, again, that's a very strong AD. I mean, dissonant haze, not really a good idea. Can they've got the 20 percent novel if they're foisting ties is probably because Firestone gave them that incentive and the author voice tone brand of tires. But it's all about reading the market, understanding the market with learning about your client's product and service, and then utilizing it the best you can. And I'm putting in there or even if it's your own and then utilizing it and making it the best you can. So I mean, in terms of creating an ad that is pretty much eighth him, you know, that covers everything. These are the best tips arguing give you at this time, at this stage in this course. So what I'm gonna do is I'm just going to go ahead and create them some more ads for some of these other ones in that and just to phone noise. So as a general rule of thumb, you should try to aim for around three to five ads per ad group. Um, so at the moment, obviously we've just got this one. And in this one ad group which is the ties new part, warm ones. So I'm going to try and create two more, adds, two or three more ads for this out-group. And then I'm gonna go ahead and install, creating three or four ands for competitors and three or four more ads for the other wheels and so on. So yeah, so I'm going to conclude this lesson here. I hope that was really insightful, does help J. Again, please do drop a comment if you want me to help you personally with your ions. But this concludes this lesson and of creating an ad. 20. Learn About Google Conversions: Okay, Welcome back everybody to the, to this lesson. So we've just gone ahead and we've just finished creating our ads. And prior to that, we completed all our ad groups and keywords, I, k. And so having a look at this, this is an iPhone overview stage of the Google accounts. So what giggling saying is hemorrhage. It's saying that the, the, the following issues might negatively impact. So let's just go ahead and have a look at this to see what it's complaining about there. So Google will sometimes do this and on certain campaigns, or if it feels that the tropic levels might not be enough. Don't worry too much about this if you get it. Because Google, Remember, always wants to try and get you to spend as much money as possible with them. And this is part of what they do to ensure happens. However, as I said, you know, if you follow the methods in this video and you should do pretty good. So let's just click on fix it anyway. Let's see what is coined of suggesting. So it's complaining about the wheel alignment ad group. And so we can see now it's got, it's got quite a lot of keywords now it just might be that, might not be that many people that are searching for. We we'd alignment for example, in Gloucester. And so that does, does let me show you just hit saving, continue on that and hit Save and Continue again. Okay, so we've set this particular campaign to ten pound a day. As I said, you can't sell it to more if you wish. You can also have a little flick through your, your answer key words. Only Nasser's and this is, we've got 4 and groups who got an almost, almost a 100 keywords and that we've got for answered the moment, but I will be completing more as we go along. So we're gonna go ahead and hit Publish for this one for the minutes. Okay? Okay, so that's now been published and it's also enabled. Okay, so let's just take a refresh on the screen. And we can see there that the error message is now gone. The count is now all up and running. So block. Right, let's have a look then and see what's going on here. Yeah, so these are the four and groups that we've set up in there. Okay? And this is go back into overview. Sometimes you can click this little button on the side here and that shows you all your campaigns. So crew, remember we set up the smart campaign at the start and the search campaign, which is the one that we've just done. And so the reason why we've done this, or we can do a side-by-side and making compare on there and see how they perform altogether in there. So I'm going to go into the search campaigns, gone to the campaigns. This is top level. Now, we can actually change the name of this and it's not other wheels anymore. Is this next way of wheels is search because this is the top-level, the umbrella account. And then underneath this, this, this campaign, this is where I've got the four ad groups. So remember we created those who are toys new impart, long winded, liming competitors and our wheels. So if I click into one of these, for example, we should see one add in there at the moment. Let me just show you where that is now. To answer and extensions answer should be the one at there. There we go. So as currently under review from Google, and that should start to show you very shortly. We can also create responsive search ads and textiles, which are we'll be doing later on. But you follow the exact same steps that we did in this lesson. I'm sorry, in the previous lesson. And that will be up and running with those. Okay? If he do wanna see your keywords for the third, for this particular campaigns can search keywords, okay? And then that will show you all the keywords for that particular ad group. You can move this over to see them bit more clearly. Okay? And, and what that would do is that will show you your, your clicks, your impressions. Your CTR is you'll click through rate. That's essentially impressions divided by the number of clicks and amine from some of the accounts or I've looked after in the past and oil Lloyd T2, if I can try and get this into double figures, or 10 percent plus. Now, that's not easy to do at all. And you do have to have a very, very tailored and relevant keywords to your ad groups and to your ads in order to hit those high numbers. In click-through rate, as I said, is it just depends if you have a 100 impression. So let me just show you in real time. So if I just search for toys, Gloucester. And this is an, all these ads have now received an impression. Okay. So they've all had one impression, including the ones that are here. That means they've been displayed on the screen, does an impression. Okay, so if I now click on this ad here, that means that that's had a click. So if it's one impression and one-click, that would mean that it's at a 100 percent click-through rate. Okay. So if I went through this and hit Refresh again and then clicked on it, that would be 50 percent again. So the average click-through rates according to Google dies is, is good, is around 2%. Okay? And as I said, I like to aim for double figures, but that is very, very difficult to achieve. And you do need to make sure you keep an eye on your key words. Keep an eye on what's happening on the account to ensure if you aren't getting keywords there on converting, on turning into sales. And then you need to turn those off. Three, what we call negative keywords. Said that she negative keywords there to create negative ky. Where do you just hit their slept? The ad group that you want obstacles were already in this toy is one. We can just create a new layer. And you can start taught me in keywords and the exact same fashion as you would do when you're adding keywords on. And so you can type in things like free forum and you know, just generic keywords that you don't want to show up for. As I said, I mean, we weren't really have this issue because the reason why is because we've used phrase match. As I said earlier, we didn't go for broad match. You do really need to use negative keywords when your time for broad match or broad match modifiers. But as I said, because we've gone for frames much where a lot more controlled and we've got a lot more control over when our ads will show for what keywords, because we're specifically telling gave or we only want to show up for these keywords and for these particular search terms as phrase match. So in here for just quickly do a Command F and type in their broad. And then they enter, we shouldn't see any and they go. So there's none in there. But if I did exam, There should be a few in there, think or want eight. So yes, if we've got a couple of nella Gloucester toys and Portland toys, Gloucester's. We've got an exact match. Okay. They're eligible to run. Thus all following. And Google's not saying that they're low search volumes as some of these are low search volume, which is very normal and absolutely fine. No issues on, on that side of things. But in a nutshell, that is it for that soil things guys. And as I said, the conversions here is very, very important. However, it is a little bit technical and you can set up things like phone conversions. So so I'm just going to show you that now. So we want to do is to set up your conversions or look at conversions, is come up to the Tool section of pair and then hit on conversions. Okay? And remember guys, conversions is very important because you need to know how to measure whether you're getting phone calls or whether you're getting kind of people coming in, into your shop and so on and so forth. So less than, Let's just go ahead and create another new commercially. So only want to track people that call us from our ads and call it from, from mobile sites. So Let's click on, on that. Their case a causal maps using Code extensions or call only adds, calls them a phone number on your website. So we're gonna click on that and hit Continue. And Okay, so we would call it a phone lead from website. Okay. We're not going to give it a value because we don't know what that phone call is worth. At the moment. We're going to count 11 phone call for fall rate, called nth. We're gonna, we're gonna say, we're gonna leave that as 60 seconds. So essentially, if somebody calls through and they're on the phone for 60 seconds with us. And that means that that's clusters or conversion because we have that set to, let's say in a 40 seconds, that could be Joan quarter could be anything. So you want to set that to something that's in line with that particular business there. I get the click-through provision when there is steady days. So that means that they can click on add up to 30 days if they call, the number, will cluster as a conversion through Google. After that period of time is not classed as a conversion. So essentially they click on that because they might write more. They might click on the Add gone to our website, write down the phone number here after they've clicked on a Google ad. Um, and then they might come back to a few days later. And if that is the case, and Google still knows and it will still classy as a conversion actually model. Ideally, you want to leave this to all their Lydia or position-based. Position-based will give some credit to the first click and the last click in a 40 to 20, that it distributes that to say that. Because sometimes people will search for different things. That might search for, for example, Cheetos Gloucester, click on our Google ad. They might then go back. And after knowing what the brand name is, then the mind's search for next wheels and tires Gloucester later on, let's say week later and then ring. So what Google does is it will give the, the, the credit or II, the United them. What's, what cliques are converting to the first and last one. Now, oh, you can normally can go for linear, which were just gives it even all the way across authentic over lineages is a good way to measure it. So it gives them basically equal priority to all the keywords that contributed to a conversion. Gaye's estate creating continuum there for that one. Okay, now what we need to do is we need to install the tag on the website. So this can be a little bit technical and I'm going to show you this. So what we're gonna do is we're going to hit this. Okay? This is the tag that Google has given us, which is here. So I'm going to show you this in this last note, there is a can be a little bit technical, but if you follow me longest, not too bad. Okay, so we're gonna do this and we're going to hit Copy. Okay, well, we need to do then is we enter the login into the website, into the, into the admin panel. So I'm gonna go now here at men. Next we've got access to this particular website and we're going to go ahead and look at this. Now what we need to do is don't forget. So this is for WordPress. If you're running the very popular system WordPress, you'll have something similar to this. If you're running a different system than you just need to ensure that you paste the code in the head tags it normally is. Which is namely non-linear yes. Uh, between the head tags. Okay, and I'll show you where that is. Just gone there. So I'll right-click View Page Source, commander, and then open bracket, close bracket. Okay. And in fact let's just find the close bracket one. There we go. So that's my close bracket there. So essentially we can paste the code anywhere, anywhere here. So lots and lots of space for us to paste it anywhere prior to this in this particular template. So we can paste a pretty much anywhere that you want to paste it somewhere near the top. Or ideally, because that's normally the first thing that Google sees. So let's have a quick look and see if we can do that now. In case of a pseudo command to plugins in and click on Add New. And then I'm just going to search here for header code. Okay, So we've got it in there already. So previously installed in the past. And the one I'm looking for is hate FC, which is this one here had a fit occurs as a very good free plugin. Five-star rated. And it makes it much, much easier to install code in either the header or the footer. Okay, so that's it there. So this is go in there and add new. Okay, so here we go. So it's very, very simple, easy to, so first thing we're gonna do is we're going to name our snippet name. So the first thing I'm gonna do is we're going to call it the global, the Google global site tag. And so that's just a downness, a global Google Tag case we can, we want to avoid so we can sedative specific pages and so on. But when a cell is soy boys pretending to exclude anything, the location we were in the header. Devices on all k status is active or inactive and even own a k. And then we just need to simply copy and paste that in there and hit Save. Okay? And that's, and that's saved now in there. So that's all been saved. And what you can do is you can cross-check that or just copy that number there. And ing form five, Let's go onto the website. Give it a quick refresh and necessary just to current w, make sure that is on the heap you the source command F or Control F on a, on a Windows machine. Paste that number. And now we can see goals. So the global site tag, Google Ads type days, there, does number is all in there that's now been added onto our website. On that case, a nice and easy and it's also been turned on now. So we're going to enter the phone number is on there already, which is this one here. And 668186681, the blade perfect cake. Um, and then there's our leg say conflicts, so we don't need to configure anything that case. We can just hit Next on there and had done a case and verified at the moment because it does take a little bit, Tommy takes a few hours to solve them. Google make an automation called thrips that number, make sure your ring again or check through to that. And that and that is it, guys. That is it. That's how to get your conversions are now every time at Google and will show up with our phone number in there. And somebody clicks on the ad and causes this will come up as a conversion. So I just came back onto the, onto the ants, kept back and NADH. Okay, So here, so for example, if somebody causes from this ad and that conversion that will show up and we wanna add this ad has triggered a phone call. If I'm going to next wheels and tires. And I got to all ads, these ads running at the moment. So these are the ANC groups they can see. And then we'll go one tab group at the minute in time. You can see a conversions that so whichever one triggered a conversion or Franco, Yeah, any of these, it will show up in this column here. Oh, and you can see these are the ads are working the best and then you can go in, they are on installed in a posing and removing ads. You can then start to look at the best ones and start to call and duplicate them, tweak them, change the office, improve them even further, and just grow your account more and more and more. And that's really the secret sauce coins at the D and the seeker recipe in making and getting the best. I'll Google Ads. Mr. constantly tweak a, find roles, working through uranium, three domains, clicks and the highest click-through rates in a CTO is a very, very important metric. Why? Because I'll tell you, was resonating with your audience the best. And then obviously your conversions is the most important thing because I will tell you was actually working. So you might get lots and lots of clicks. But if you're not sort of tracking gain and I'm measuring it, we're not seeing the success from me or the volume from a, you know, there's no good running them. So that's always the first rule of marketing is to ensure that you can measure and track your performance. And you can validate your spend and ensure you're getting a good return on your investment. Okay? So that essentially concludes the course and I hope you enjoyed it. I know it was quite fast paced, but I've tried to pour in as much detailed info in there as possible. This is a real life client, this is a real sample. And I can share the results on this later on. It will take a few weeks, up to quantity months to get some good data in there. There's accounts getting, grow and grow and grow as iconic, grow the account with the client. And I'll be more than happy to share the results with you. I have got other courses in Facebook ads, Shopify courses. Please do check those out as well. If you're into digital marketing, if you love entrepreneurship, and he loved marketing and he read a job, you're passionate and driven about sales marketing and digital marketing in particular. Please do follow me, please do check out my other courses as they're as valuable as this one. And already happy, enjoyed it. Say please drop a comment following, leave me a positive review. And I love to coach you again and share your successor, make noise and online marketing and online businesses, that journey is all about learning, improving, and tweaking. But I really hope this has helped, Jim, and it's giving you a headstall for your particular client or for your own brand. So thanks again for watching and I look forward to hearing from you and take care. Thank you. 21. Facebook Advertising: Hey guys, Welcome aboard. I'm really excited to have you on this course today is packed full of some really good stuff that you're going to learn straight away and you can start implementing today. So let's take a quick look and see what we're going to be covering off. So in lesson 1, we're going to, I'm going to show you how to align your business goals with Facebook. So every business is different. And I'm going to show you how to align it to your business and make sure you get the most out of Facebook. And they're going to talk a little bit about customer persona's and the importance of the purchase funnel and your target audience. And then can either show you and explain a little bit about where Facebook is going and some of the changes that they're going to be making this year. So we've got some good intel from our Facebook rep. So I'm going to be sharing that with you to give you some of the secrets they've got in store for this year. I'm then going to show you some expert tools and some tips. And these are sought tools argues over the many, many years I've been marketing. They're absolutely fantastic. I think they would be highly beneficial for you. We're then going to create some ants. Once we've got the inspiration from the tools and the tips, we then can create some Ma'am, some Facebook ads. I'm then going to show you a little bit about the top, the middle, and the bottom of the funnel. And show you how important that is and how to really get the most from that. Within Facebook. Then we're going to retrieve your best customers. I'm fine. They're sort of like there's golden nuggets inside there and show you how to get those customers are very, very cheap cost to drive leads, sales or conversions for you. For Lesson 8, we're going to be covering off something slightly different. So this is basically the landing page optimization. So Facebook is fantastic for driving lots and lots of quality relevant traffic to your website. However, there's no good driving, all that good traffic to your website. If you're not going to be converting it into sales or leads for your business. So I'm going to show you how to maximize the best from your landing page, how to create funnels. And just sort of give you an overview of that side of things. And to sort of kind of cover off the final parts of this short course are going to show you that we're gonna do some noise sharing and some feedback. So we're going to have some opportunity that I'm gonna person need give you some feedback on your ad so you can check out in the comments down below. And I'll person look at those for you and give you my expertise on those. And then we're just going to conclude with a summary of what you've learned today. What you can implemented straight away, and what you can start doing to really kick for your business when using Facebook in 2020. So let's jump straight into Lesson 1. 22. Facebook Lesson 1 - Setting Goals: Okay guys, for the first part, I'm just going to show you how to align your business goals to get the maximum from Facebook ads. So every business is different, but they share a common goal. And that goal is to make a profit. So just think of what you want from Facebook and how you want to utilize it to get the maximum return from your ad spend. So Facebook action gives you three main marketing objectives, and that's either awareness, consideration or conversion. So again, depending on what type of company you are, be a startup or a well established organisation. And you may want to consider a brand awareness campaign. So a brand awareness campaign is great for startups and new companies are really wanted to tell a story and they want to get their name and their brand out there to showcase people who they are, what they do, and how they're complete can solve a problem. So it's a great way to reach people and showcase, you know, who you are, what you do. Consideration is kind of almost the middle part of the funnel. So I sometimes like to think as Facebook as the top, the middle, and the bottom of the funnel. And I'll talk more about this as we progress through the course. But essentially that the top of the funnel is kind of where you get a lot of a lot of traffic, a lot of reach. The middle of traffic is cotton more consideration as suggested there. And that's kinda where people started to actually think about who you are, what you do. And they think, well actually this company could solve the problem that I've got. And of course, conversion is the bottom of the funnel where you use cotton way. What do I get conversions? You want to get sales, you want to get traffic at three adore. We want yet purchases on a website. So as an example here, ram, a company such as, let's say Gymshark. They would look to get store purchases at the bottom of the funnel. So they're interested in primarily in driving e-commerce sales through their website. And I'm going to be talking more about this particular brand later on as, as a few good examples. So moving on in terms of your return on ad spend. So a good return on your ad spend could be three to five times or 35 x. And this essentially means getting a three times return on your money safe, you're spending a $100, let's say you wanted, when you advertising, you're looking to get 300 bug from your customers. Companies such as SaaS companies, software as a service, they'll typically aim for a much, much bigger return. So typically five to ten x because they've got no physical goods, they've got no stock to shut power. They've got no fiscal there to for them to actually ship house or there's no charges involved. They've got digital product. So they'll typically aim for much, much bigger. So again, depending on who you are, what you do, these are good benchmarks to kind of set for your company. So just to kind of break down the costings and give you some examples, Let's say your RAM, a startup and you're looking to sell t-shirts. Really think about your manufacturing costs, you're printing costs, shipping fees, and so on. And tried to break this down and tried to think of it as, how am I going to utilize my Facebook advertising spend to get the maximum return for my business. So as a general example here, Let's say your marketing, manufacturing and shipping costs are $10. You sell your T-Shirt for $40. So that's going to give you a three x, three times return on your investment, not return on ad spend, return on investment. You know, your marketing budgets, a Facebook spend is going to be $3.33. Why? Because if it's $10 as your outgoing cost, your RAM manufacturing and shipping is going to be $6.66 is 10 divided by 3. And you know your Facebook spend, you know that you can allocate your return on ad spend, will aim for RAM, a product purchase of $3.03, which is actually quite low. But that is, that is very, very achievable. So again, this is just all broken down here. It is not rocket science. You know, if, if you're, if you're spending $10 on your marketing, your advertising, and your RAM, your overall spend to get that sale. And you're, you know, you're getting $40 as a product price, then you're gonna be making a 33 x RMA S. So, so that's why I'd recommend to allocate inside Facebook, fall for your return on ad spend. And that's a good way to benchmark here. So you already know this is what I'm going to spending and this is what I'm going to get back in return from it. 23. Personas & Your Target Audience: All right guys. So in this section, I'm going to cover off persona's, the purchase funnel and your target audience. So does your business have a target persona? Or do you know who to target in Facebook to ensure that you're targeting the right and the most profitable audience within Facebook. So what is a persona? So a persona is a character or your ideal customer that you believe will get the most value from your product or service. So every business is out there to solve a problem for an end-user. And, and to get the most value from your product, you need a customer that is going to be the right one for you. So why is this important? This is important because that customer is essentially going to be the most cost effective for you to actually bring on board. So here's a quick example here. So imagine we've got a beauty salon owner and she's looking for ideal customer. So Facebook is a great way to connect the two users together. And this is kind of how it works. So what we've got here in as an example, we've got Annie, who's a beauty salon owner. And, and she's looking for the ideal customer open come into where business and essentially spend money. I ne here. So she's saying so who's my ideal customer? And we've got Sarah Hughes who loved glamour. She's into hair and beauty. And she's going to be looking for a new sum. So so the ideal persona for Addie would be perhaps a female in the local vicinity. So let's say she operates in London. So she had sent a radius targeting customers inside Facebook, let's say, of 20 miles from Central London. And to target females into Facebook, perhaps 18 to 30 waiting to 35. And have previously sort of had an interest in hair, beauty, makeup perhaps. And I've shown an interest in that. So here's another example of a slightly different demographic and a different customer persona. So we've got John Brooks here as another example. So you create your demographics and you get an idea of who your ideal and most profitable customer is, a0, the ones that are easiest to convert. So you need to understand and get to know a lot about your customer. So if let's say you're a software house or a, a web design agency and your targeting web designers to sell your end product, which could be web design package or a software to sort of create websites. So you might want to target somebody like John, for example. And you need to know a lot about John before you can target him inside Facebook. So these is typical demographics. So you've got his age, his status is Karen Terry's income, and so on. Also, we've got some pain points here. So what John's pain points. So again, it's understanding your customer knowing exactly who they are, what they do, what their pain points are. And that then makes it much, much easier for you to actually target that particular customer inside Facebook. So some introns, pain points for example, or time. So and also he's not that familiar with marketing. So if you're a company that's selling a web design software, submit your USP is your unique selling points could be websites, software. Creating tools allows web design is to save time. It has built-in marketing that allows you to create a website. I'll perform well and generate lots of sales. This is another important section here, and these are the social media channels that this particular persona resonates with on a database is so. And so you've got Facebook, Twitter, LinkedIn, and GitHub, which is a very popular web designer and web developer central network. And the reason why these ones have been highlighted is because this is the area that you'd like to target inside Facebook, you know that your consumer is got enough funds coming in to be able to spend and invest in your product. And you know that he's got pain points around in time. But he's not familiar with marketing. And you know, you spend a lot of time on GitHub. So if you're a company, you may want to consider targeting John through GitHub, which is a very affordable platform for you to target. And you know, he spends more than half of his time on the social channels inside GitHub. So thus kind of Lockean idea of how to target your persona's and the best way to do it. Um, so if you want to create your own persona, there's a fantastic website called HubSpot.com that allows you to actually create your own procedures. So I recommend if you haven't already got a target audience, or a character or a persona that you're targeting for your business. I highly recommend that you get across to there in a moment. And that's HubSpot.com slash, make my persona and you can create your own persona now. But you also might be thinking, well, how do I know who to target? I'm on a new, on a startup. I'm not quite sure who your mind perfect customer is at this stage. Then if you've already got a Facebook page, facebook gives you insights as well to help you decide on who your audiences as well. So I'm just going to head over to Facebook and show you that as well. You say if you come to the top here and click on the hamburger menu, and just below the measuring and reporting section. You then got Analytics. So then you can click on this and this will load up them, scream, and there'll be submitted to this. And just if you come under here on the left-hand column and do people, you've then got various insights and data that you are very, very useful. And you can find out what technology you uses a using. Again, their demographics, what we've covered off already, some of the user properties and much, much more. So that's really insightful to give you a good idea of who your audiences. So if you don't already know who you're targeting, you can extract this from Facebook already. So to cover off this section, I'm just going to go over how customers move through the purchase funnel. So customers will come through at the top of the funnel. So this is essentially a theoretical example of what many customers do in practice. And it's, it comes from the ADR business model. So essentially it's awareness, interest, desire, and action. And it's typically what path customers will take in order to make a purchase. So what tends to happen is you'll get lots of potential customers coming through, lots of prospects coming through the top of the funnel. And as you go through the journey in three stages, you'll get drop-off, and then you'll get a slightly smaller amount. And I will actually turn into your best customers or the ones I actually turn into a customer and take action once he has made. So for example, in stage one, the idea is to build awareness, which we've talked a little bit about in the previous lessons. And that's typically making your prospect aware that your business or product exists. You'll then want to showcase me your features and benefits of your products or service and show them what it, what it can offer them and how it can improve the situation that they're in. You then want to talk a little bit about how your product can really offer them. It's great benefits in a beard, save time, save money for just make their life a lot more easier. And then you try to build a desire around your product. And the final step is to convert them. And that's to, for example, a website is a great way to do that all by telephone as another example. Um, and, you know, so you typically have three stages of the funnel. You'll love the top, the middle, and the bottom. As just mentioned, you'll get many customers all come through the top. And as they've filtered through your lives, some, and then you'll get your hottest ones at the bottom and that they're the ones that you'll convert. So Facebook is a great way of helping your customers move through that funnel and move through all four of those stages to actually get them to build awareness, interest, desire, and then take action. For example, a website that can convert. We'll go into that in a little bit more detail in later lessons. So that's it. For lesson two. 24. Free Facebook Tools & Tips: So in this section, I'm really excited to share some expert tools and some fantastic free tips to art gallery over the many years I've been marketing and I'm happy to share them with you. So for the first power warming to deal is, is to head over to the Google Chrome Web Store and look for an extension called E boost add spy. And this will work on Google Chrome. So if you're not using Google Chrome already, I highly suggest that you install it and use as your web browser. Hit the install button on the right there. And once you've installed it, you can then and start to track and look and spy on your competitors to get you inspiration for some ads that you want to run in the future. So let me show you an example. Okay, so let's say that Gymshark are one of my main competitors. So what I can do is once the E boost ads by extension has been installed to Google Chrome, I can then login to my competitors website. And all I do is I come up here and click on this blue icon here. Once I click this, this will then redirect being into a library system. And I can view all of Jim sharks Current ads that they're currently running. So this is a nice little tool for you to kind of have a little look at kind of what your competitors are up to, what they're doing and you can get some inspiration from them. So another one that is fantastic is turbo add Finder. So again, this is another Google Chrome extension and it looks a little bit like this. And what you need to do is with this, is you need to run this once you're logged into Facebook. So let me just quickly show you. So once you actually inside Facebook, you come up here and you click on this icon which is here, you switch it on. Okay? What this will then do is this will then inside your feed, this will show you just only adds. So what you can do is you can actually scroll through some of these ads which are inside here. And you can actually get some inspiration for your answer. So the ones that kind of stand out and the ones that may go, oh, that's a, that's a very nice aren't as very attractive. That's very, I'm inspiring. That can give you a fantastic idea to give you a boost for your ads. Okay, so the third tool is Facebook ads library. So I'm just going to show you a little bit about what this can do for you and show you how powerful this can be as well. So I'm just going to dive straight into Facebook. So if you search Facebook ads library, and it's aging gym, and you should see a page, some things similar to this. And then if you just search thinking of your choice, another brand. So when I did ask for example, so this is just a sporting brown. So if you're a competitor or a, an advertiser on Facebook that's looking to get some ideas for your next ads. This is another good way in a fast way to get some inspiration. So Facebook ads library is totally free. You don't even need to sign into Facebook. And you can essentially search for perimeter, anything in here of a choice being competitors and large brown, small brands, startups, as long as they've got a presence on Facebook. Facebook will show you what they're doing and whether they're running. So this is another nice tool that can help you with that. So the next tool is to get certain image inspiration for your ads. So there's lots of great free tools around on the internet that allow you to get lots of ideas for your next image of V and X Facebook ad. So these are some of the ones that I've highlighted here. And these are essentially free photo libraries that you can get professional high stock images from. So let's just take one example here of Unsplash. So if you search on Unsplash and you'll get a website like this, and you can see anything of your choice in here. Um, so for example, it's the food. So I'll search food, you'll get lots of good inspirational images come up. And they're high res, high-quality. And you can download those to use completely free for your ads. Facebook also has an add photo library built into it as well. With, however, with these images, you can use them pretty much anywhere you like, beer, website, inside your Facebook ads, anywhere, a beautiful anywhere that you'd like to. Um, there's another one, Google images as well. So Google image is just showing you how to use Google images. So if you go into Google Images and again, social, something like food, you then need to come up here to the top, click on images. And then inside the Tools menu, usage rights and labeled for reuse. So there's a few different options here. So you need to be careful and ensure they consider the right one. I generally recommend the one labeled for reuse, which means that you can use them again. Reuse with modification means that you can actually modify the image itself and still use it. So, so again, lots of great choice here, and these are all completely free to use inside either your Facebook ads or your website as well. Okay, so the final tool to help you build your next Facebook ads is an easy building tool called Canva. So why do I need to do is to log on to convert.com and create a free account with them. So you can create a free account with Canvas. Once you've done that, you'll see a screen such as this on the home screen, on the left here. You'll then get search box so you can search anything of your choice here. So that search Facebook ad, hit Enter. You've then got lots of different templates that are easily editable to create your next Facebook ad. So let's say, for example, you're a photographer. And he quite liked the look of this particular ad. You simply click on this. It uses template. You can then start using this template completely free and you can start editing it. I was so easy to edit. This is like using a Microsoft Word document. So I could change this to, for example, asthma photography for example. And you can edit all this, just double-click on it, and it's your choice. You can also add more text on man, should you wish. And all you do is you just simply drag and drop. You can then change colors of this. You can edit, delete, for example. So let's just delete that. Okay? So there's lots you can do in Canvas. You can add filters, you can crop, he can adjust. We can do to lots and lots of great things. Once you're finished with it, you can download your image in different formats here, and then just simply uploaded to Facebook and away you go. So can there is a another good free tool that allows you to quickly, easily create a professional looking Facebook ads if you haven't quite got skills such as using a tool such as Adobe Photoshop Vogel, either professional or expensive photo editing tools such as those. So this is a nice way to kind of get the ball rolling in that respect. 25. Facebook Pixel & Events: Okay guys, so in this lesson we're going to talk a little bit about the Facebook pixel. So what is a Facebook pixel? So the Facebook pixel is essentially a small bit of code that you insert into your website being the footer or in the code section, which I'll talk about shortly. And he essentially it allows you to crack your performance in Facebook ads, allows you to chronic collect data on your customers in terms of what pages they visit, how long they're spending on the same pages, which pages are interacting with. So essentially you can get a really good idea for and what your visitors or liking, what they're not liking. And it also allows you to get a lot more data about them, kind of insights, you know, age, demographics. And then it allows you to call him improve your ads. And that's key here is to really improve your answer or you make them cheaper and make them more profitable. And then through the pixel, you can also create lookalike audiences. You can at the enhanced audiences through the pixel as well, which I'll show you in a moment. So you can do lots and lots of great stuff. And I highly, highly recommend you get an arginine. So this was a feature requested by one of my recent students. I'm so excited to actually get it implemented into the course. So let's dive in more, show you how to get it implemented on a few different websites and we'll take it from there. Okay, so what right, it is everyone Institute login to business dot facebook.com. So you'll see a URL in the top. A little bit similar to this. So I'm just turning in the top level homepage of the business manager, him Facebook. What you then need to do is to create your red fez pixel is to come down to the event manager section here on the left. Click on there. If you haven't already previously created a pixel, you'll see just a green button here in the center which says Create Pixel comments. If you've already created a few pixels before, then you'll see them here on the left. So I'm just going to go ahead and create a new want to showcase how easy it is to do that in this tutorial. So when circuit on the left here and on the lesser horn everything click Connect data sources. You'll then get offered three options. So whether your RAM, integrating it for RAM, and an app, whether you're doing an offline information or whether you're doing it web for this particular purpose, we're going to keep it as a web option. We're going to install it to wear something such as WordPress or Shopify for example. And then you just take, get started. We're then going to choose the Facebook pixel option here on the right. Hit Connect. You will now get presented with two boxes. So one will be a website, the alien serve your choice. And neither obviously is just utilizing name the pixel. So as I said, if you haven't got a, a website set up already, then also you only get two units, Craig career website. But if you've got business, so let's just call it. For example. I don't know. Jess garage, for example, car garage or something. Now, what I'm gonna do is I'm going to actually skip this here for a moment and I'm going to continue and I'm going to show you how to do how to implement it manually. Say click Continue. You'll then see a new screen that looks a little bit like this. Now there's two options in the new dashboard. You can either install it manually, which we're going to do in a moment, or you can use a partner integration. Now the partner integration is quite a nice, simple way to use a list of websites. So over here to quickly show you that first. You then get presented with this screen where you can choose. Facebook gives you multiple popular platforms are currently available such as Shopify, WooCommerce, WordPress, Squarespace, and so on and so forth. So if you prefer to do it through this and you know, you're you're not that tech savvy. And then this is a very good option. You will need to be logged into your RAM. Your platform partners have been a bit Shopify or WordPress, for example, you will need to be logged into those websites prior to doing this. And this will give you three or four simple steps to follow to coma. Go ahead through there. So and if you haven't got something like this, we prefer to do it manually, which is normally what majority people going for. I'm going to show you how to do that now. So you then click Install code manually. Okay, and then this inside here is actually our Facebook pixel code. And this gets pre-populated from Facebook. And this is your unique code for your website, which is totally different than anybody else's. And as that, it's a small bit of code that your copy and implement into your website, which I will show you a couple of examples next. So once you've gone and now you've hit Copy code, this will then get highlighted. So we want to insert. In Facebook recommends to actually insert it in the header section. Now the reason why they're saying it into insert in the header section which is near the top or the website. So typically you'll get a header at the top on a website and a photo away where most people will insert some form of code. The reason why they say is to put it in the header is because it's the first thing that will fire on the page once it's loaded, say when a user lands on your website, the header is a top thing or the first thing that loads. And then the rest of the webpage or learned all your images and text and so on and so forth. So the reason why Facebook says to do it in the header section at the top is because they want to be one of the first things to be able to be tracked because there might be something on your website later on, we'll middle of the page that might be too big or large image and it might not make the code fire. So this is quite important. So we'll, we'll go ahead and do that in a seconds ache and CD8. Okay. So this is the option I talked about a moment ago. So you definitely want to turn this one on. And this will give us lots of great data and allow us to have advanced matching based on your customer's data. And you definitely want to be able to capture all this good information by your customers. Says that Facebook does protect. This, is very vigilant on the customer's privacy. So you've got no issues on that side of things. So highly, highly recommend this and this will improve your adds even more. So go ahead and hit Continue. Okay. You'll then be presented with a screen which looks a little bit like this. So the event setup tool is a new tool from facebook that allows you to essentially on your pixel all tracking onto a website without actually having to use any form of code. So again, it's very, very ideal for non techies or people that prefer not to. So play around with upsides code. So DNF, fantastic thing about the events setup tool is it allows you to actually track and measure certain things on your website and about your customers. So I'm going to show you some of these fantastic new features that Facebook's implemented. And they're really powerful and you're reading them. So what we need to do this just before we dive in and open this tool, we just need to copy over our RAM, our pixel, and paste it into the header of our website. So onto and quicker go back a couple of steps. Hit Copy code again. And I'm just going to close this down for a second and jumping to a website such as WordPress. So I'm just going to show you this now. Okay, so once you've signed in to your WordPress website, for example, guys, so as I said, you might be on WordPress, WooCommerce, Shopify, or another platform. Again, again, the rule applies where you need to paste it into the header of the websites. So for example, in this particular WordPress website, there are Gorbachev's running sort of theme K2. They've got a very nice, easy and dashboard inside the theme options, which you just here at the top that you can go in there. And these have all their theme options. You can come down to insert code. So they've actually got a built-in section for things like this. As you see, you can put in your tracking code such as Google Analytics or had occurred if you want for anything in just before that, which is what Facebook recommends to just paste in your code here and have a little look at it there, which looks absolutely spot on again. And then just go ahead and hit Save Changes. And then that's done. So that's been saved. Nas inside my head is coded on every single page on this website. So no matter what page, this customer in London on this website, you know that that code there is going to fire because it's in the header section or area of soil. So equally. So for example, if you in something like Shopify, and so what you wanna do is you want to login to your Shopify dashboard. And on the left-hand side here, come down to online store. Come down to the bottom where it says preferences. Okay, scroll down. Remember we're already signed into Facebook at the moment. So Shopify has actually given us a nice, easy way to do that through setup Facebook. So notice this is going to, that's redirected us through to Facebook is come back. And you can see here that we're already signed in. And I'm also signed in OCI to this website. And you just gotta give it permission to add the sales tunnel in there. So Facebook will be able to see this information, which is absolutely fine. Go ahead and hit Add sales channel here. So that's just going to work. It's kind of work its magic and go through and get that setup a case. So one type far as that goes, you just need to come up, go through the, some of the steps here which are very, very self-explanatory and call it fin in the corner of the small steps here. And that will get you kinda set up through there, which is very, very easy and you'll be absolutely fine to con a logo ahead and just get that setup all completed. And so that same kind of tomb major and popular platforms. So let's dive back into wham, into Facebook and continue. And I'll show you some of the event Tracking now. So what I'll do is just go back into the same page that you're on. Hit continue with that. Hit install. The setup. Hit Continue again and again. Now what we're gonna do is I'm going to now show you the, the events at setup tool. So I'm going to show you some that the power behind this now. So you just come in and copy the URL of the website. So there's that I've just got a little demo website here that I've added on for this video. So let me go ahead. I'm hit that on there. So sometimes guys, if this happens and this is actually quite good thing that has happened, collect and explain. This content is small error. Sometimes you need to actually enable the events in here. So you can see I've pasted the URL, now formed all the instructions. And this button here, it's still faded out. It's not allowing me to connect click on there. So what you need to do that in this event is to actually connect counsel that you then want to go to settings and you want to ensure that the event has actually turned on to events set up. Here we go. So track events automatically without code, so you need to ensure that turned on. Okay, so turn now on, that might be off by default, Central US turned on. You then need to go back into overview. Just go through the globins again, really quickly. Paste in the URL or just type it out. You can see that the button here on the right-hand side, it's still fade it out. So it's still not so plain ball at the moment. So I'm going to show you something else you can do if you experienced the things that same problem. And again, this is very good quantum example. I'm glad this is actually happening. This is very, very common thing that can happen with Facebook. So I'm going to show you the other thing that you can do now to get that working. So what you do is you want to install something like the Pixel Helper. So I'm tuition, I've got a here. So this is a completely free Google Chrome extension. So what we wanna do is just head over to the Google Chrome extension store. So, and then just search for Facebook Pixel Helper. And that's a completely 100 percent free Chrome extension that it basically tests and shows whether you've got pixel sort of setup on, on a website. So go ahead and install that and said, I've got a here, I installed it and you can see here that it's detected straightaway that this particular site has actually got two pixels installed. And so what I'm gonna do is I'm going to go ahead and actually get to the events through, through here. So let's just quickly cease or what do you two pixels here, one enter mom 50 minutes into going through a beat, is there do you know him? Three ones. I'm just going to double-check that really quickly in here. So I'll just cancel out. Yeah, 293. There we go. So 29, 3, so that's the one. So let's go back in that community 93. So set up events or click here. Okay, so once we're back into this screen, everyone, just go back on to the overview section. Just go quickly back through this again. Okay. Paste in the URL. If it's still gray, then the other problem that it could be is a pop-up blocker or a something like an ad blocker. So for example, like for example, I use big defender or it could be like a pop-up blockers. If you've got some kind of security on your, on your device, then that could also be a culprit. So on, I'm going to disable the the protection on this website for the moment, just a Facebook and see it. And then just flip, flip back to it. Okay, And then you go back in there. Yet now we can see that it's been detected. Just hit next it next, and get started. So here we go. So here's the event set up tall and here's the events are. What we're gonna do is I'm going to create an event on here on this particular button. And I'll tell you why in just a moment. So we go, here we go. So Facebook's already detected that bone and straightaway. So I'm gonna go ahead and click on this bind here and then select Inventor essentially, for example, on this particular website. This would be like a sign-up form. So we want you, we want to capture user's name and email on here. So this is an event, so we capture events coming there and just select which one is most relevant to this. There's a whole host of different variables in here as he could add to cart checkout. The elite purchase payment implement on a lot more details in there. So I'm gonna go ahead and hit subscribe. Again, hit Confirm. So this is now creating an event for the users that have subscribed. You can see there's sort of added the tikkun that, so that's created the event for uses a source. And now what I can do is I can create an ad in Facebook. Once I'm datastores popular, I can actually target just those people that actually signed up to this con, of this list and actually target those on unpacks. Do that in two methods. Ego is I could actually do that through the Facebook event by train and add. And we saw show you shortly in the course. Or I could actually upload the data through a custom audience, which I will show you in the next video. And I can actually upload the list of customers I've filled in their details through here, and then target them with a very, very specific ad in Facebook. And you want to show to the people that are in a very, very warm to this particular product. So that's call it, the whole idea of Facebook is to get very, very personalized, very, very specific. And Conrad reduce your spend because obviously sort of targeting these people that are already very, very interested in the product they've already signed up. It's easier to corner market to them. In a yes, you would use email marketing. I'd also probably use something like mobile monkey and maybe some SMS later, but I will show you all that in the course as part of the sum of the ad-hoc. So it's really, really exciting stuff. But that kind of covers the Facebook pixel and the events aren't things. So I hope that was useful. And I'll see you guys in the next lesson. 26. Custom Audience and Lookalike: Okay, welcome back to the lesson for everyone. So in this lesson we're going to talk a little bit about the Facebook custom audiences. And in the Custom Audiences section we can, our audience here who we'd like to talk a. We can create things such as lookalike audiences to essentially grow and make our account much, much bigger and a lot more profitable. So as I mentioned in the previous lesson in this section, you can actually create multiple or different types of audiences that you'd like to make sure you target through your, your ads. So I'm gonna give you a real life, real working example of this in this lesson. And just to make a lot more easier for you to kind of understand and digest how most people use it and how I use it in a real working example. So for example, here, take a look at this website here. So this is a website that offers and you know, when a website theme builder or a website builder itself using the power of WordPress. And there's a, there's a crocodile as a small sign appear where users there might be interested in the free version, which is quite recently added on. They can colonize, sign up to it through here. So essentially what this does is this is called a lead capture or, or AGM subscriber list, where people are on a warm to the product they're interested in. What this company, what these guys are offering, a website builder. So what you do is let me just show you how this works and this is actually using a WordPress website. This is used, this function is using male chimps are when chain that in this, obviously this lesson. But let me show you the backend of that and how, where that goes and what happens when a user just type this in. So I'm going to jump to just get on. And this goes to something called Mailchimp. If you haven't heard of, definitely check that out and I'm going to login to there now and show you, when I show you that side of things as well. And what we're gonna do is we're going to actually create a and an audience straightaway through this. So essentially through three. So fairly recently added form. There's I think there's about a 150 odd was there, yes is a 154 contacts that this particular form has has grabbed. So what we wanna do is as potentially a 150 for interested people in that particular product. So what we wanna do is we want to target those people inside Facebook with a personalized ad. So what I'm gonna do is from male chambers, I'm going to actually go ahead and download this list. So once you've got the list, just come to export segment here. Click on that. And then what we're gonna do is we're just going to export this a 154 contexts that we've got here. So you just go ahead and export as CSV. So it's just a comma separated value sheet. So let's just have a quick look at this. Okay? So we've got a hair, so I've got one that I've done earlier, which is just in here. And it's just a lot like an Excel spreadsheet would look like There's none have FirstName, lastname, email address, and a few of the columns and there, which, which is common in the norm in that. So let's just flip back to when into interface book. So what you wanna do is then guys is you want to come back into Facebook, just come to the top left here, make sure you're in the, in the homepage. But just click on the top-left their logo, Facebook here in the top-left. You then want to come down to audiences. Click there. Allow for that to load. Now this is our audiences sections. So again, if you haven't created any audiences as of yet, you'll have a green button which was a create audience. So just go ahead and do that. And the next steps that follow are exactly the same. So I'm just going to show you what I would do in real life kinda second stances on how to create an audience to actually target those particular customers are interested in the product. And also customers that kind of look very, very similar to those according to Facebook. So I'm going to show you that right now. So come up here on the top-left and hit Create Audience. Now a Facebook in the new dashboard gives you three main options. Custom audiences, which is what we're going to be creating in a moment. And look-a-like audience, which will actually create the custom audience in a moment. And as explained area look-alike. Essentially as it says on there, it's an audience that looks, looks all as very, very similar. Color, buying behavior or buying habits or search habits to the audience that you're already targeting. So Facebook is causing very, very clever things built into it that allows it to kind of look at the uploaded audience and then go, Hey, you know, this person also looks very, very similar based on their corner search criteria, based on what pages they look out, based on more pages they like, and Facebook, they look very similar to this customer. So we're going to match it to this list and allow them to target this customer as wild as essentially as I can it grow. Scaling a bigger audience to get more revenue and more common like add because all reach it in your campaigns. So the special ed audience, again, this is a brand new on you can ignore this. This is common for RAM. You notice especially thing they've grateful I housing categories, credit card financed icon, a special category. So when is so, you know, they didn't discriminate anybody. So that's the reason more Facebook created that. So I'm going to jump back in a, in a custom audience and go ahead and create that. So we're then going to get, we're going to see this particular screen here. And essentially you can create a custom audience based on either the pixel that we inserted on our website. So in the previous lesson, so in the previous lesson, I showed you how to implement a pixel. So obviously, depending on how much traffic you're getting to your website already and you can actually target those particular customers have already gone on to your website. And there's lots and lots of really cool things that you can do through this unit. You can target people by number of pages. A look at how long they're spending on certain pages, how far they scroll down on certain pages. And a lot, lot more. And the idea behind that is just to kind of explain to you and give you a good feeling inside for that sort of things, is to give you, you know, trying to maximize your revenue and try and get the hottest customers because you get hot customers, you get cold customers that, you know, people, you know, visitors, I should say Hong Kong editors, that you know, some will be very, very interested in your product. Others might not be. And that's kind of how you target them through Facebook and grow they the, your account and scaling up. So that's through the website and we're not going to be doing that in this lesson. We're going to be doing it through the customer list. So a customer list is uploading a CSV or text file. So that's colored the one that we just downloaded a second go via mail chimp, and you can call and target with at least one of these identifiers. So you've got e-mail address and their phone number, ID, surname, firstname, Facebook page ID, and a lot, lot more. So obviously we'd go in, in our list. We've got email address, we've got firstName, we've got surname. And that's how we're going to target those people inside Facebook through this. So let's just go ahead and do that and hit Next. Okay, so, so we mourn, include customer value in our customer list. Hit Next. Just say, except to say that you accept the requirements and the audiences borrowing this and you can confirm that yes, that is your audience, that you've had their permission to gather their data. Okay, so what we're now going to do is upload a file and that's the file that we just downloaded. So go ahead and hit Upload File. Okay, gateway, you download section inside here to subscribe CSV. So that's the one that we just exported a moment ago. So we're then gonna go and hit Next. So what Facebook is going to now do is it's gonna try and map the, the kind of the firstName or RAM or the email. Email is normally a very, very good one to go for. Because your users tend to use the same e-mail that they would do on Facebook as they would do in other websites or any email addresses are very, very good one to go for next door, and I do recommend so. So that's what we're going to target the customers on from that particular list I just uploaded, hit Next. Okay, so we've got customer ID here. So it's thinking, Facebook's thinking that these numbers here or find embed than not the phone number. So I'm going to hit go and then hit do not upload. Okay. Sydney, yes. And now is complaining and saying that it needs more identifiers. So let's just go into, into here. And we can see here that this is our first name list of organ do is drop this down and go to firstname to tell Facebook to map that to the firstName. We're going to map this to the name. So let's just find them. So name or last name in there. So name, There we go. So it's nonetheless found. So that's mapped three now. Okay, So as FirstName, LastName and email, it's mapped at T. Okay? And now you can see that it's gone green. Facebook has enough now to kind of identify, obviously the more you do, the better. But this is a medium to good strength in there. So let's just go ahead and upload and create that custom list. Okay, so Facebook is recognize the list is successfully uploaded and hashed all of that data. So you can see it's uploaded a 155 rows. Don't worry if this is out by one or two. That's absolutely fine. And so what we're gonna do now is guys, we're going to actually create a lookalike audience to connect, scale that account and grow it and make it a lot, lot better. So let's create a lookalike audience based on a 155 that's just been uploaded. Okay? So what we're gonna do is we're going to inhale. In the next section, we're going to actually select the regions or countries that we want to talk a. So I'm going to go ahead and toggle. We call the big four here. So that's essentially the United States, united Kingdom, This Australia. And the fourth one is Canada. So that's what we call the Big Four. And these are the countries that are one target. So I'm telling Facebook head, I only want to target people that look similar to my uploaded list in these countries only. Okay? Now we can see here the Facebook is telling us that we're already reaching 3.3 million people just via our lookalike audience. Now that's fantastic. That's a very good number. Okay? Now, the percentage here, so what this percentage essentially means is 1% means that these are the people absolutely closest. And that much to the audience that's been uploaded. Or you, these are very, very good much. Now if I scroll this to the right-hand side, now, in a voice lectures, for example, five, our number or audience would get much, much bigger. But what that does mean is a means that the, the, the list inside here, I'm up to 5% isn't quite as specific as the uploaded list. In other words, the people are fairly similar but not very similar as they would be in 1%. Okay, So, I mean the sweet spot is around two to three. Does congo, the sweet spot in Facebook generally all the way to keep a very close, I'm gonna go for between 1, 3% as an audience. But again, this does depend on the size of the audience you want to go for. You know, ideally if you can lie 1 million plus, if you can. But it depends on what your businesses, what you do, where are you based? But don't be too worried if it's slightly less than a million or over 10 million, for example. But these are very, very good benchmarks to give you an idea. So what we're gonna do is we then going to, so we've done a base on a 2% on this audience. Okay? So what we're gonna do is I'm just going to copy this for a second. Case. My its main reaches 6.6 million. So I'm just gonna go ahead and create that audience. Okay guys, so now that our lookalike audience is ready so we can see that It's, it's just hair and that's populating. And that will grow. So that might take about 30 minutes society, so grow and expand and that contact the show while to populate. So once I praise God as you can then start creating your ads and talk to those customers. Inside there is lookalike audiences and start talking them with specific ads. So that's all up and running. And I'll show you how to create ancillary or in the course as we go on to toggle this particular customers. So a Netherland or lamb hack toys I'm going to show you is this is under the growth hack. I want to show you this soil materials and this is slightly different to the conventional way of setting up I'm lookalike audiences. And it's a pretty cool little trick. So what do I need today? Raise if you're still on the audience's green. And you can come to this business tools icon here, click on there, and then scroll down. Remember this is in the business and manager. Um, so if you know in then during the traditional or the classic Facebook personal account, then you'll be slightly different, but the method is the same. So come down to say If I recommend being in business manager, if you can come down into the analytic section, select the pixel. So once this green nodes going to be presented with them, a lot of good data, they can kind of create filters through. And they're really, really high MI in and create an audience through there. So I'm just going to show you some of them. These things that you can do. So what you can do is you can actually create a lookalike audience based on your top performing or your best uses or visitors that come to your website. So this is a bit of a growth agonists, but if a secret method of creating a lookalike audience and it's a second way of doing it. I'm going to quickly show you how to do that through this. So. What you wanna do is you want to come in and create a custom filter. So click on Add Filter the top there and create new filter. And then Facebook gives you quite a few options on what to select and to actually create your filter. So essentially, depending on your business, what you do, January the, the good options to select here of things such as, you know, users staying on a page for X amount of time or, you know, longer than, let's say 30 seconds or visiting certain pages, perhaps on your highest performing pages or your best selling product. Because what you wanna do is you want to create a lookalike audience based on those people that are the most profitable to your business. So appreciate if you're storing of brand new, then this might not be applicable. And if that is the case, then don't worry too much. What you can do is you can actually create a lookalike audience and a new custom audience from your Facebook page. So you bounce on the Facebook page and that will sort of get traffic over time. And what you can do is you can create a lookalike audience from your Facebook page. If you haven't got a customer's already knew stone of brand new from scratch. So clip-path and they say, Say if you create a new filter, so what you can do is you can do based on if they performed an event, only if they, if they were a customer that generated a lead, they viewed Satan pages, or they ended the session and said Intel employee. So what media is only just gone then click on the page views because a very, very popular choice. Okay? An event count and is greater than, let's say, three pages. Okay? So, so what we're essentially telling Facebook here is, is to go through our analytics data, find all the people that actually viewed more than three pages. So already these, these people are a lot, lot warmer. There are going to be a lot better to target inside Facebook because they've viewed more pages. They're more interested in what you're doing. So often if customers or visitors or in our own interested in what you do, they'll often, very often not visit more than one page. They are visiting more than, let's say three or four pages, then that tells you that they are going to be quite interested in what you're doing. So what you can do is once you've selected your filter inside here at the top, you can then come down here and select this drop-down. So we can see here that's nearly 3% of the people that come on all kind of interested in. Now, what you can do is you can create a custom audience. I'm just literally hit that button and create the audience based on that specific filter. And so that's a top tip. Hey guys, and this is a bit of a growth hack to get you, get your, you know, the very best customers from your list. Okay? So obviously once you've done that, you just go ahead and type in the name of the audience. So you could type in their top, top to 2% of visitors. Important that you know, hottest or something, something like that. So you can easily identify this particular customer list. And once you call them, you know what? Once you're inside Facebook and you can see all your audiences and create your ads, you'll get noise less than. You'll be able to see all the ads that are running to the people and to which audiences or converting the best. So this is going to be regularly useful Everyone. And this can be really, really helpful. So, so d go ahead and do that. This way you'll be able to solve, find the best customers to grow and expand and scale your red, your Facebook ads. So that's good. That concludes this part of the lesson. So I hope they said there's two posts were useful. And I will see you in the next lesson. 27. Facebook Ads That Convert : Okay, so now that we know how to align your business goals with Facebook, you understand persona's and how you're right target audience moves through the purchase funnel. We also know web-based book is heading this year in 2020. And you've got the right tools to create your next Perfect Facebook ad. We're going to actually start to show you how to actually create that perfect ad and how to do it in a cost effective way. So you get your maximum retail your ad spend inside Facebook. So let's dive into less than five and take a look. Okay guys, so I want to start off with lesson five with covering off two of the most important things inside your ad. And the first is your copy, and the second is the actual creative itself. So you copy is essentially the text that goes inside your ad. So this is essentially all your bullet points. You copy your text and your headlines and so on. The second is a creative, so that's audio or images, be it in a static image, or a carousel, which is multiple images in a small gallery or a video. Um, so what you really wanna do is, is you want to describe some of the features and benefits of your product or service. So just going back a few lessons, we talked a little bit about how you should be solving a problem with your business. And what you wanna do is you really want to talk about the features and benefits that your business will solve. So in this example, I've got, I've chosen here, we've got the company. That's actually, I'm talking about all their features and benefits. So for example, they're talking about how you've got one quick demo install. You don't need any coding knowledge. It's got built-in marketing tools, and you don't need a user guide. So these are some of the features. The benefits are. And you know, you can build a super-fast. It converts customers, you, you save time. So they're talking about are lots and lots of features and benefits in that. And this particular, I've just showcase any discounting terms of a percentage off however, say that it's free. So this is again is another great example. Does it solve a problem? So for example, again, web developers who this company is targeting, they wanted save time because essentially that means I can get more income. They can create more websites and therefore generate more business. So they would really like to have a tool that enables them to create websites or code websites very, very quickly and they get good and resolves. So again, this colleague, this, this adverts or showcases that. And it shows that, you know, you can do very, very quickly. Emojis are a great way to stand out in a noisy molecules. So the majors or the other, these hair that ticks. So imagine if this was just all plain text, immobile, bit boring. So it's a good way to break it up and showcase these tick points here, which are really, really helps. So scarcity is essentially a very good way of creating some form of urgency, or not necessarily scaring the customer, but given them that essence of you don't want to miss out. So human beings generally are very emotive. So we react to emotions. And we have emotions that make us to do things in terms of such as signing up, clicking on something, or having the fear of missing out. And scarcity is a great way. And works, works really, really efficiently. And you can use things like Hurry, only 10 left, for example, or CNNs today don't miss out. So again, this, this advert, here's a good example of that. He says Hurry sign up now for free. So not only they're saying they've got the hurry in there, they also saying free and then also given a cool action safe sign-up. So thus a very good sentence to, to use in your ads, which will help you to get a lot of call-to-action in there. You can also mentioned your target audience and just be a little bit careful with this because sometimes Facebook can get a little bit funny about it. So I've seen lots of good unfolds, mentioned my attention and then their target audience. So be a web designers, photographers, florists, and so on. But again, just be careful you might need to split hostile or rare, or running in your ad and test it and see if Facebook gives you any warnings. But generally, what I've used in the past, it's been good and his work quite effectively as a keep an eye on that. So just came back to the creative. Now, what you should really do is you should go for a, in my expert opinion, I highly recommend to go for a video ad. Now, video ads are highly, highly effective and uses will spend five times and the amount of time looking at a video and in comparison to an image out. So if you've got a video Matt, you've got a higher probability of that customer spending more time looking at your ad. And they would do on a standard image ad. And Carousel ads. Also quite effective, but not as effective in the sense of users spending tautomers video. Where you want to do is if you are going down the video root, you want even ensure that you are using subtotals and your ad, because Facebook or Facebook ads will show videos in muted mode so they won't show up with volume. So you want to ensure that you've got subtitles on there that your ad and your video ad can be seen by people that don't have to necessarily listened to it to get your product or understand what you're trying to do. And in terms of lenses, say you want to aim for a length of around 30 seconds. So Facebook gives you various different options. Be it ten seconds, 1520 and so on. You want to aim for roughly around 30 seconds. And I'll talk a little bit more about that as we go through the course. And the reason being is that you can essentially retarget those customers at the bottom of the funnel and ensure that you're picking the right ones and the best ones to get your maximum return on investment. And don't net video, don't think, don't let video scare you will put you off at all. So I've split tested this in the past, and I have created video ads for both myself and for customers. And I've used very basic videos, such as just showed a small phone. And then I've also a benchmark that enough tests to date with videos created by, for example, a multi-meter agency and tested the performance. And you'll be surprised to know that both videos, the one shot by a basic smartphone, performed very, very similar, if not identical to the video that was shot using a professional agency costing thousands and thousands of dollars. And they did the message with the same. It's just the quality and the standard and the message of videos was very, very different in terms of its appearance. But in essence, the bottom line was that they perform very, very similar. So there's no need to go out and hire an agency, spend 510, $15 thousand on a video. There's no need to do that. Use your smartphone and don't be shy. Users. Often these days, they're not too worried about how a video looks them. I'm more interested in what the content is that's on offer and how it can benefit them. Um, so, so that's my top tip. I mean, you can use this ad here as a general benchmark. You can, you know, you can swap this out for a Carousel ad which has got a photo library in there, a gallery they users can click through. But essentially this is a very, very good, high-performing format that will get you good results if you follow this type of ad creative. So I hope that helps. And a call wait to see you in the next lesson. 28. Top, Middle & Bottom of The Funnel: Okay, so in this lesson guys, we're going to cover off how to find your most lucrative customers by using oil the top, middle, or the bottom of the funnel inside Facebook. So in the previous lesson, we talked a little bit about setting up your remarketing lists because essentially they are, the customers are going to be the easiest to convert for you and the most cost effective. So you really want to solve target those guys first. So what I'm gonna do is I'm going to show you how to set that up. Okay guys, so the first thing that you actually need to do is is to get your pixel installed on your website. So if you're using a popular platforms such as WordPress or Shopify, I recommend using a plugin such as pixel caffeine by an espresso or pixel your site. Um, so these are WordPress plugins. And they weren't really, really wild to essentially track and Target and retail, get your audiences from your website. So get one of these installed if you haven't done that already. Once you've done that, your website essentially is then ready to track customers. So then you want to jump inside Facebook and actually get the audience setup. So the way that we're gonna do this is this is actually inside your audience, inside dried set. So once we're in there, come to create new custom audience. So there's few different ways to retarget customers or by creating a new audience onset. If you've already an established business and you've already got a list of customers, IE, you know, email addresses, names, and a corner like a pre-generated quality lists that you've got of customers already. That's fantastic. Now you then want to sort of go to this customer list and essentially upload your list with name, email address, phone number if you've got that, etc. Essentially what you can then do is is to create, lookalike audiences off that customer list, as well as retarget those if need be, we are going to look local audiences little bit shortly. In this particular example, I want to show you creating a website re-targeting list. So once you've done now what you wanna do is you can essentially you can target customers 30 days all the way up to a 180 days. I definitely don't recommend to retarget customers up to after a sort of after 30 or 60 days generally because they go a little bit colder and they may have sort of found what they're looking for elsewhere or they may have gone to a competitor. So generally 30 days or under his colleague, your hottest list and your, and the best ones to target. And so what you do is you come into this section and you've got a few different ways of targeting them. So in a Facebook place together, we'll get ready detailed inside here. And what I would suggest is to go for, for example, customers that have visited certain pages. So Let's say you've got going back to the PTs, how long? An example from earlier, let's say on unease beauty salon, she's got a page which has got pricing on there. So what you could do is you can then type something in here that says price. What that'll do is that will then ensure that Facebook only targets those people if they've visited that page, which included price on there. You can then also say, well, you know, if if if they went on to a checkout page or a thank you page. So if for example, you've got a thank you page setup on your website, which I do highly recommend. If you haven't, you can then say, well, I don't want to target those customers. So if they've come onto the website, they've looked at the pricing page, and they have not gone on to a thank you page. Then I want to target those customers to see my Facebook ad. The reason why this is important is because if that customers already converted and they've already gone to your thank you page. Essentially, there are in the lead. So you've already got their data, you've already captured that, and you don't want to waste any of your budget to retarget those guys inside Facebook. So definitely exclude those. You can also do other sort of ways untold team, for example, by, for example, at a time spend, which is a fantastic one. So perhaps you want to target the customers spending the most amount of time when you run your website. This is important. Why? Because customers that come on your website and any spend, let's say two to three seconds or five seconds and under a while perhaps not quite aligned with what you do. So they might not be the right audience for you. And Facebook's very clever because it allows you to target a certain percentile of your audience. So generally I recommend at least 10 or 25 percent. And these are corner of your room, your customers that are kind of spending the longest on your website. And again, you can sort of salt that by days. So you could be dropped out to ten days or you can go all the way up to a 180 days on there. So these three options are fantastic. You really want to spend time on this section here, which is the pages that you customers visit. So if you've got new products, Let's say you're a shop or an e-commerce business. You know, you can set a blood products in here, for example. You can also do dynamic retargeting, which I won't go into in this session that we counsel talk about that a little bit later. So there's lots of important things you can do here to target your own customers and ensure the veil very, very cost effective. Once you've done this, you can just simply name your audience and then create that audience. And then that's essentially don't you then set up your remarketing list to target those customers only. Okay, So now that you've got the bottom of your funnel setup, we're ready to scale your account up. So scaling your account starts with the top and the middle of your funnel. And a great way of doing this is to create some form of competition or quiz. Perhaps they give away an incentive or a viral video. Or you can actually combine the 3 to make it even more powerful. So a couple of really good tools to do this. Viper, which is a free viral marketing tool that allows you to create competitions and quizzes, and thus a very good bond. And also another good one is kick-off lamps, and which I highly recommend. And they essentially let you quickly and easily create Varro, competitions and giveaways for your audiences network really, really well. I'm on Facebook in particular. So once you've actually looked into those quizzes and competition giveaways, and you can start with the top of your funnel. So if you were to look inside Facebook, you would see something on the lines of these three campaigns. So essentially you'd start by creating your remarketing campaign, which is one that we've just done. Auto tuner moment about the percentages and the office. So you'd, you'd start with the bottom and then you then, once you've done that, you then start with the top and the middle. Cytof is top of the funnel, MLF is middle of the funnel and Nussbaum of the funnel side. So the top of the funnel is where you build all your awareness and you showcase your customers and your audiences, who you are, what you do, as previously discussed. So again, a competition or a giveaway is a good way of doing this. So you could create a short video on your own, on a smartphone, for example, and give it away as a related and relevant price for your audience. So for example, if let's say you're a photography company or a photographer and you wanted to scale up your business, you could potentially give away, let's say a photographer's bag or photography's kit. And, OR, or less am a photography microphone. So something that's kind of fairly affordable. But also an enthalpy would go, Oh wow, this is a really good offer, an odd Lloyd to venture into when. But the key there is to ensure that you are giving away something that's very relevant for your audience. Things such as vouchers. For example, on Amazon voucher for let's say 50 pounds or $50 is not recommended because you're essentially get different audiences or non-relevant audiences that may enter through the giveaway. So all there you'll be targeting Photographers, for example, with inside Facebook. However, if you're gonna run something like a competition such as bipolar or kickoff labs. One though, when your audience star says share with their network, they will naturally attract non photographers. So it's very key that you get that right. And to them I have done this in the past. And as long as you do sled the royal audience, you can do really well for me and build a very large potential customer base from it. Um, so that, so essentially that's the top of the funnel or mean in terms of creating it. And you would essentially select a brand awareness campaign. And so that would be the main one that you'd want to select from your RAM you campaigns objective. Once you've actually selected the brand awareness campaign, you then will actually create a video ad. So depending on how you've got this setup, you can select this. You can actually upload your own video or use various images and create those into a video carousel, which Facebook now allows you to do. So you've got a few different options of creating and uploading videos, etc, all, all inside Facebook. So just flipping back to the actual objective. So for the work to create a the middle of the funnel. So if you would actually targeting the middle of the funnel, and you then sort of set an objective for engagement and undo that way. And of course, we've already covered off the bottom of the funnel. So that's less than six complete guys. And now we're going to dive into lesson seven and cover off finding some of your best customers inside Facebook. 29. Best Customers To Target : Okay guys, so now that you're familiar with the top, middle, and the bottom of the funnel. I'm going to show you now how to get the most out of those customers that are going through the purchase funnel. Okay, So let's dive back into lesson seven. We're going to try and keep this one short and sweet. So once, once you're back inside Facebook, the first thing to do is is to have a look at your audience insights. So this is essentially done through this section here. So if you come to the top here on the left and then click Audience Insights. This will then take you to a page which looks a little something, a little bit, some lead to this. From inside here you can find lots and lots of good information and lots of data about customers, audiences, and much, much more. So you can also solve how to look at sort of competitors through this and see what kind of things that they're into, what they're interested in, what they're liking. So there's lots and lots of valuable data in here. You've just got to spend a little bit taller men here, not Russia. And get good insight from, you know, who your customers are, what they're looking for, what they're interested in, et cetera, et cetera. So definitely spent a bit autonomy here. You get used to having a look around in there. And that'll give you a lot of valuable information. Just flip him back to this. So another thing that it's going to really help you find the best customers from inside Facebook is your lookalike audiences. So lookalike assault that something by lookalike audiences are essentially customers that look exactly like the ones that you are already targeting. So you call them states Facebook, a Facebook. Share my add to your customers that, you know, one or 3% closest to these customers inside a given location, B8, UK, US, Australia, and so on. Um, so lookalike audiences are very, very clever way to sort of scale your account and target customers that look exactly like the ones that you already talked thing. And so that's a great way to scale up your traffic and is a good way of finding new audience, says finding new customers. Tau, if you could convert more. So another good thing is, is offers and discounts combined with agencies GA city. So offering some form of disco inside those nuance that you will create a target. You know, there's lookalikes. There's a really, really powerful way to engage customers and make sure that they will hopefully turn into where elites L or a deal. So I've used lots of office in the past. And they do genuinely work extremely well, so I highly recommend those. And that's essentially it for RAM for lesson 7. I'll see you in the next lesson. 30. Facebook Re-Marketing: Okay, So welcome to one of my favorite lessons in the whole of this course, everyone where I'm going to show you some good examples and ideas for you to start using straight away for re-marketing, which is 1 and v most profitable Facebook ads out there. In the previous lesson, I showed you how to set this up step-by-step from the bottom of the funnel. But what I'm going to show you now is, is real working examples and ideas. So you can actually start creating them straight away. So I just wanted to also recap what you've recently learned in the course so far. So, so, so far you've learned about customer persona's and how to target the right audience, as well as setting up Facebook ads and where they're going and how Facebook is changing in the near future. Then you show it to you to how to get some inspiration and ideas for creating neurons, as well as using the best tools for marketing your ideas. Um, I then trade you how to solve, implement your sort of your pixel, which is the first step of a very good campaign. After this, we covered how to upload a custom audience and create a look like from a, which sits and complements the pixel very well. I then show you some awesome ad-hoc style gonna sky rocky your campaigns. So now that you've got all those online, dive back into the bottom of the funnel, show you how to create those re-marketing ads, ideas and give you some really, really good, useful tips and tricks to getting your bottom of the funnel ad campaigns, doing really, really well. So let's dive straight in there now. Okay, so here's my first re-marketing at type I recommend. So this is a carousel testimonial art and that's don't know, I really, really recommend no kerosene lamps work really, really effectively in general. However, if you combine them with are the video or image ads, they then become super powerful in credit, great engagement. Facebook absolutely loves. So one of the best ways of converting potential new customers is to showcase them how your product or service has helped other customers. So there's absolutely no better way of showcasing this with what we call social proof. Social proof is generally what others are saying. And a really helps to build trust with new potential customers or prospects. So they'll often look for what others are saying or how others use your product or service to ensure that their experience is going to be good for them. This also works really well with reviews and, and that sort of things as well. So generally you don't want to run these ads straight off the bat. However, you do want to run them after your potential customers have already seen your top of the funnel clouds, which are covered in the previous ad hoc lessons. So you want to show those ads to those people after. So you generally want to build some trust studied affinity with your customers. And then once you've done that, this is when you retarget them. So they've got a better understanding of your product and service and they know who you are, what you do. And often customers may source, sometimes forget about your product or service, or they may not be actively looking for what you did. So I'm a re-marketing add is a really, really good way to keep and E1 products and services in the mind of your customers. And they said, You know what, It's what we call our brand affinity. And if it's getting the customer to build that loyalty with you. So since a great way of doing that and having a look at some of these examples are, again on the screen. So you can add in my other video testimonials or you can put in image carousel ads. And thus more first, great way of doing gain good engagement for the first one. So that's the first one, less dive into the second one that I recommend to get some great results. Okay, so my second recommendation for your Facebook or re-marketing ads is showcasing your features and benefits of your product or service through carousel ads again. So again, carousel ads are really, really great because they know they can showcase of various different products and features, services or features and benefits for your, for your, for your company. So what you wanna do is you want to utilize that method and allow customers to be able to scroll through your best-selling features. So you might want to stop and sort of look at you to reflect on your business and actually. And so they're what we know, what problem is your business solving for my customers? What is the best thing that they like about your business or product or service? So I've got an example here on the screen. So if you take a look at the Apple website, so for example, if we look at the new Series 6 Apple Watch or give you a real case scenario and example, we're just extend on the features and benefits and were also look a little bit and strategy as well because that's also a key part of your marketing efforts. So if you look on the screen eight, you've got the new Apple Watch Series 6. Now, you can see straight away here on the right-hand side, the apple is really focusing their strategy on the watch with the health side of things. So health is a really big push as part of their strategy to sow their watches. I mean, you know, Apple is fantastic with their marketing. You know, that we have 2 trillion now is their net worth. And they read, you already get their marketing right. And if there's ever a company out there that you want to look at and get ideas and inspiration from an apple is definitely my go-to of one are highly, highly recommend. His horse study. And look at the economy, the way they've done their marketing, their messaging, and the way they promote. It says, because they generally they get it right and they do a really, really good job. So in terms of going back to the whole thing is called a main selling point, main feature, and benefit. You know, everybody wants to be healthy is the 21st century people, you know, they want to live longer. They want to be more fit and healthy. So upward of use this to their advantage. And they've integrated various different features, um, you know, inside their products. So if you look here on the left as they've got a message or heavy on features. So in other words, lots of features, Roy home price. So the saying, hey, you know, you get lots of features and you don't have to pay that much for it either. So they're trying to target a very wide audience and have done a fantastic job on this and what they're doing. So you can see here that talked thing that the fitness people and the people that will call him into, you know, their health and well-being and fitness. And they're also talked thing other people as well. So if I just go back to the homepage on our show, you a little bit more about about there. So features and benefits. So hemoglobin, so this is one of the features as blood O2. So blood oxygen, oxygen is what they've integrated into their new watch as a selling point and go low. So the future of health is on your wrist. So it's a fantastic headline. Really, really good. And what they've done is they're saying is, you know, measure your blood oxygen level with a revolutionary new sensor and up a case. And they're saying is, hey, you know, it's a new way to measure your blood oxygen level. And why is that important? Why is that such a good feature to warfare? Because again, people want to know what's going on inside their body if there are things I own quo right? Can they rectify them in and do they need to consult a doctor or can they just look on the corner wrist and get very good indication of what the oxygen levels are, what their blood levels are, etc, etc, etc. So again, this is a great way to showcase their SS or features and benefits of their product. So we can see obviously there's a whole new blood oxygen things, a big part of their long-term strategy and also is a big part of it. So they've done a whole, essentially a whole piece on this on, on their soil. So they say if r is promoting this fought for Apple for example, through Facebook ads, oil would be talking this whole blood oxygen thing. And using pictures like this, you know, and you know, pictures like this. Mercury high-quality studying images like this. And then talk to people that are common. Linda in the fitness sector, you know, people are already like Apple and target though, you know them as, as an audience. And then showcase some of these noise high-quality imagery that they've gone there. Again, sleep pairs that have gone another feature and benefit here you can, on your wrist, you can assess how well you're sleeping against. Sleep is very, very important to your health and well-being. So you know, apple of using this are promoting a and they're showcasing it to say, you know, you can measure and monitor your sleep patterns. Sports again, look, here's a swimming. They'll tend to see how well you're doing or how many calories you're burning. So this gives you a very, very good flavor of what these companies are utilizing, how they're using. Features and benefits inside their marketing to promote and sell their products. And this is, Apple had been doing this for years and years and years. It's not change for really in the last corner of 2030 plus years they've been doing. You're utilizing this same, similar strategy and is a very, very effective, it works really, really well. So that's my second ad type, is to showcase the top three features and benefits of your product or service. What makes you stand out as accompany? You know, what makes you stand out as an individual and then showcase star inside your room, your carousel ads. Okay. I came in on. So my third Facebook re-marketing ad-hoc is the objection handling deterrent add. So what is this and how does it help your business? So lots of companies, including yourself, you probably get some customers that aren't quite ready to buy. And you might get some objections for her, them for theater that they don't want to buy a lot. You guys might be saying, Well, you know, Mr. times, people don't buy from us, you know, they're more excited because are we going to raise its price? Price is one factor. However, lots and lots of people over the years, while I've kind of learned to understand is people will often purchase something if they can see the perceived value of your product or service. So what I need to do is, is to just jot down right now you don't even know the, you know, pause the video or do this along the way and just jot down your top three objections to purchase for your company or, or business. In a 11 of them could be price. But if it is, then perhaps, you know, those customers may not be quite the right ones for your product or service. Now this doesn't mean that you need to, to all of a sudden drop all your prices across the board. My mean that you might wanna do a promotion and tried in an incentive which I told you you buy and then in the next recommendation in fact. But going back to the objection side of air or I would definitely recommend you just jotting down your top three, whether it's, you know, the, the process from start to finish takes too long, for example, or whether it's, you know, people say that enquired the stand, the features and benefits of the product perhaps. So just write them down. And then what you wanna do is you want to utilize them in your ads and find ways of basically eliminating those. There's paths to objections. So they're just really just do brainstorming session, you know, have a, have a cornea or on a whiteboard or just scribble damaged or on some paper. And just get some early ideas flowing. And think of ways that you know, the, you know, for your business or perhaps your client's business. Think of ways to help overcome people that you know, all quite ready to buy. And then you want to showcase this in your ads because don't forget these customers and visitors that have come onto your website already. They've added a look around. They didn't purchase, so they've gone away. But then you're sort of drip feeding them. You're sending them ads to say, Hey, come back to us, you know what, we'll give you X percent off. Or it could be this, this, this product or feature, you know, this, this watch war. You know how revolutionized the overhead, health and fitness, for example, as, as I mentioned a moment ago. So these are the things that you want to get thinking about. Getting your mindset may just get them written down and start implementing them into your ads to get some really, really good results. Okay? So the, the fourth one is The NASM, it is the pricing and promotion side of things. So as I mentioned a second ago, you know, pricing, it is a key, key factor in people's buying decision. You get people from different quantum demographics, different audiences. Some might be read to by sum will be waiting for some kind of pricing incentive or a price drop. And my fourth tip for this is to use some kind of voucher, you know, like a 25 percent off or ignore up to 50 percent and 50 percent off for example. And these work ruler the wives often them for both myself and clients in the past and they've worked so effectively, um, and for market research that I've done, I've always said that that's been a great incentive, that a small push to get them to actually purchase and buy in the end. So I highly, highly recommend that ensure obviously where you send those customers, they can see those same amount discount on that. So if you've got, you know, when a sale for 40% off or 50 percent off. If they click on the Add, ensure that the page they land on on the website, for example, is actually showing that 40 or 50 percent off as well, because people need to see that. And obviously that will make sure that your inline with them. Asa, and whichever saw governing body, it is in your country. So you're, you're kind of falling. They saw guidelines ensure that you're not misspelling or miss advising people. It is fair. The other is fair that you're serving to them that they've seen. And so it's really important as well from a, from a guideline perspective, only compliance perspective as well. So definitely COVID that off. And that is one of the big ones I do definitely recommend, which is normally a key, key factor to get people to just get them to buy in the end. Okay, similarly, fifth and favorite, Facebook retargeting ad hoc is cross-selling. Now, cross signing is a fantastic way of essentially grim your sales and actually getting more and more revenue for your company or client. So cross signing that allows you to essentially target customers that purchase something and then, and then sell them something that complements what they already bought. So and take a look at this example on the screen here. This is a company called Wayfair, which is a very, very large multi e-commerce store that sells anything from a chest of drawers to, you know, furniture, chair, two beds, and so on and so forth. So I mean, you know, this this website generates millions and millions of hits every month. So how did they target? Customers are actually interested in purchasing what they were actually looking at later on or offering them something which is very, very similar, perhaps a cheaper price, or which is on offer while they do it through Facebook at dynamic retargeting. Now all their Facebook dynamic retargeting is a fairly advanced technique. So this will be covered in another course I will be doing later on in a Facebook advanced adds course. So if you're interested in that, please do follow me. And you'll get access to that one later on. However, it is a very, very good way to sort of cross L If you, if you know, a large multi national store, if you haven't gotten sort of large, vast amount of e-commerce products, you can still cross-sell certain items that come upon offer them. All you simply do is to create an audience from your visitors, visited certain pages, as I showed you in the previous lessons. So if they visited a certain page, and you can also create an ad that shows if they visited a specific product page or a specific page on your website. So it's very, very easy to do. So. As an example of a, you might have a, let's say a trusted draws their customers looked at. He might get one last note, very, very similar though, comes upon offer. And you might say, well, let's do a 20 percent off on this one for this month. You'll then target credit a new custom audience from inside Facebook with a requisite. Must include visited this page and include your new page. And then they'll get serve the ad home if they've gone on to that new page, which is called a 20 percent off. So to be honest, I'm going flat pretty much close off. My top five retargeting at hacks. Thing. You know, if you can try and implement a combination of the two from the previous top of the funnel. Add hacks to these bottom of the funnel, add hugs. I think you're gonna gonna do really well as always, you know, you can always leave me a comment and I'll personally help you along also be Homer's journey. And just one last sort of thing. You know, the, the audiences that do end up buying from your retargeting campaigns. Don't forget to create a lookalike audience from those because these guys or your most profitable customers. So you want to tell Facebook to create a lookalike audience from those particular customers that purchase. And that way that's how you grow your account, does have your scale up and that's how you'll get. This gives me, That's how you'll get all those vital importance sales. So I hope you've enjoyed this lesson and I can't wait to see you in the next one. Thank you. 31. Facebook Lead Ads: Okay, welcome back to the lesson, everyone. And in this lesson, I'm going to show you how to generate Facebook leads from with inside Facebook itself. So what do I mean by this? So Facebook also has eight fantastic tool built inside the system, which is called Facebook lead ads. What these do is these. You can run these from within Facebook. You don't need any third party tools such as a website or anything like that you capture and do everything inside Facebook itself. Sounds great so far, right? The other good thing about this is that you can generate the leads from only a couple of tabs. So your users, when they see your lead form in their feed, they can quite literally send you home and inquiry, or AGM in a January elite for you within a couple of taps only. So really, really quick, really, really effective. And I'm going to show you how to set it up right now. I've personally used these in the past, both myself and clients. And we all had really good results from these. You can get instant needs from them, so definitely recommend them. So let's get started. So what you wanna do is login to your Facebook business page. So all go to business dot facebook.com in the top left here. Okay, and you'll need to then go to your CS Greenland is mentoring on the home screen. And then what you need to do is just go to your Facebook page itself. So go to your page. Okay, once your page loads, what you then want to do is you then want to go to the top section here which has a Publishing Tools. Click there. On the left-hand side. You'll then see some new options. What you wanna do this, you want to go to this one here which says form, Forms, Library and delete Ads Forms. So click there. Ok, and let's create a new one. So on the right-hand side, a create new. Okay, we're not going to duplicate an odd one and then we're going to do a new one. So new form, hit Next. Again, this is the name R form, so we'll just call it test form. For the moment. Again, you've got two options that that Facebook gives you the volume or more volume or higher intent. The difference between the two options here is more volume, as it says, will give you lots and lots of volume. It makes it very, very quick and easy for users to literally within a couple of taps on their phone and send you a lead. There's no color quality checking in there. But if you're in again after lots of volume, then this is a good option. If you're after slightly more qualitative leads and you want slightly more, better, higher, as said, higher-quality, more checked leads, then you want to go for the higher intent bonds and the higher-income ones will actually throw in another step, as it says, there for users to actually check their information. Because the problem is sometimes people inside Facebook, they're used like an old e-mail address or they don't really check anymore or something like that. And this gives them another opportunity to double-check that. And actually when they send you an inquiry to your business or your clients business, we'll give him. It's higher, it's higher intend, it's more qualitative, lead capture, and that's quite important. I mean, for this, for demonstration purpose, I'm just going to very quickly set up a more volume on, okay, so we're just going to build up form straight away here. And as I said, you can do this alongside with me. We'll take some notes and I'll show you. So on the right-hand side here you get nice preview that thanks but gives you unless of diving lessons or create that now. So when we click on intro and we can choose our background image of the ad that we want to display, which will just be here at the top on the right-hand side. And Facebook gives you two options. You can either use an uploaded image which you can upload. This image will stay there forever, and it will allow you to just keep one static image there. And it will stay so during the duration of the whole ad. And this is a fine option to use. However, generally I'd prefer to use this option, the first one on there. And it's to use an image directly from our Facebook ad, which will be setting up shortly. So this is, this option here, generally works better because you're using an image directly from within our Facebook ads and you've got full control of the overlap to change. A. As I said, if you prefer just to go for basic quick option that you can just simply upload it in this column are recommended for my here on there. So I'm going to go for this option because I'm going to show you how to set up an ad to drive the traffic to that form later on which your users will be filling in. So I'm going to use this option. Okay? Also guys, just to give you a flavor, what we're gonna do is we're just going to do, I'm going to rename this and just do 25 percent off. The k2, k2 plus can be the name of the form. This will make it a lot easier to when to recognize the formula. Show you that shortly Boyd, Boyd us important. And we're going to get this can be a 25 percent off theme, K2 promotions. I think K2 is just am a WordPress website builder. And the ashamed you earlier on. And we're gonna do a clock or promotion room for this 13 and Facebook lead forms. In that case, I will create a headline and the headline is going to be and they get 25 percent of the KT. And then hurry ends seemed okay. So some, some something like this. And on man. And we get perfect. So open to see on the balloon nicely or preview on the right-hand side. I'm on there. And what you can then do is this is your description more coming underneath here. So you can choose either a paragraph or a ListView. Generally. I mean, it just depends. This is coined term of skin personalty yourself however you prefer to look, feel yet depending on the brand that you're promoting. And I personally prefer to go for a list view because I found it makes it easier for people to quickly read and scan a bulleted list rather than reading long paragraphs. So I'm just gonna quickly fill this in now. Okay. So women, so I've just added in a quick few different ones in there. So we can see we've got some man bulleted lists. I'll come up here. Y I'm going to do is, I'm going to add in an image here just to give you a full flavor for the whole column look of it. So I'm just going to really quickly upload one through here. A case that's on there, or have used a square image. I know I'm not using the current 1200 by six to eight at the minute, which is why he's looking at, but it's just to give you a very, very rough idea of how the how it can corner and the California rule for the potential result of it. Okay. So once you've done that, move on to the questions section which is here. Okay? And this is where you capture your potential lead or prospects information. So very, very important screen that two things that you want to cut capture at minimum is their email address and therefore name. Again, the reason why is it's a two tap form is because the beauty of it is because the customers already logged into Facebook. This information for most users will be pre-filled already. So they don't actually need to physically top-down am, because obviously Facebook already has that data from them. It will automatically type that in and they literally need to click on your ad. They see it's a tap. And then down to this screen they're located though, hit Next and then Finish it and not say literally within a couple of taps. And, you know, you've captured a need for your, for your business or for your client. And which makes us really, really powerful, which is why I wanted to kind of put it into this, into this same class to show you how, how, how good it really is. You can add more things and they can like Bree qualified people. So go in there, I can add multiple choice question or short answer. You can even add in conditional logic. So conditional logic is essentially if a user types in something in a, based on what their answer is, you can, you can then create another question based on their answers. So you could say on there, and you know, do you already do you already have a website or coupon that and if they if they selected yes, it will throw up another question. If they select No, it'll throw up another question. So this is really very straightforward and it's really, really powerful. So this is when ripped off for a second. So I'm just going to add in a short and CR nasa question. Compete as adequate lochia. Okay, so there we go. So, you know, once easy and this has this is the question that they'll say. And this might be important to me as a business owner, for example. And because I might want to know whether they've got X, Y, and Z before they enquire. So you can actually put anything in there. And then they use all kind of entering their answer and then you'll capture that. And it's also a good way to qualify that lead to ensure that it is the right fit for you, and to ensure that your productive with your time and the description. So this is the The second part to it so you can put in a small description. So I'm just gonna, I'm just gonna pop something in here. Okay. So something along, along these lines here on the right-hand side. But as I said, you can take a tailor and personalize that and to guarantee your rarity or perfect preference there. Okay. You can also add in more details in here. Say you might want to capture more than just a name and an email address. So other details that you can do is as a phone number, if it uses in and got their phone number. Nasa, you know, very, very popular choice. And now you've also got addressed details of your perhaps posting things out and what city that they're in, which could be really, really useful. They're postcode. So lots of good information here. And you've got kind of other things in a, such a day of birth, their agenda. If you talk to him, perhaps you're a male or male or female, or different other users based on their marital status. And so lots and lots of really good information here. You know, obviously Facebook has a lot of data on individuals and they fill in when they first signed up to Facebook. So you can utilize that, which is what makes facebook leads. Lead ads are really, really powerful because a lot of that data is already pre-filled in. That just be careful and mindful not to overdo it on this side, not asked for too much information. So it's just a top tip there from me because generally people don't want to give too much information, particularly for a first or new company. It is a bit of a leap of faith, what we call a in the marketing world because he had these, these customers or potentials or prospects all taken a leap of faith and they are calling, giving you information now it could be personal and sensitive to them or a phone number. So just be mindful of that and try to balance saying I don't ask for too much when it's not required. Perhaps you could start with just email and a phone number. And it just kinda prerequisite question. Once you've got that information, you send them an e-mail, allow that and they come back to you with a phone number that's a good way to nurture need. And this is just a top tip here. And thus a very effective way of nurturing that Lee building that trust. And then ask for their phone number or address if if he should you need it, depending on what you tell them, what you sell and and do it that way. So just slowly build the trust, build a rapport, and then kind you get that information and then so contact them thereafter. Okay, so again, the privacy, this is coma awaken, add links into you'll be on your car loan progresses form or stuff like that. And if you've got like terms and conditions on your website, etc, you can fill that in there. And you can add in a disclaimer should you wish to. And then if you go down to the completion section, this is where once he uses filled in there and what their bids, you can just get it. Well, now thanks. You're all set. You can visit our website or exit the form. Now, an essentially VIII is on this side of things, really, really straightforward, really, really powerful. Step 4, 4, completed in soil. Just fill in these last couple of boxes here. Okay. Publish. And they go guys status does all setup and that's all good to go. So what you can actually do is you can actually preview this formula I've just created just by clicking this on the left-hand side here. So definitely preview that because I'll give you a real workings nori of how it will look to your, to the end-user and your customer. So this is kind of how it's going to look. Oxygen vehicles have used a square one as opposed to the 1200 and format. This is the reason why it looks like this, but also equally, because most people are on mobile, this will actually look good on there. And they'll see something like this to our targeted audience who are already going to be interested in website design and web designers, web builders, freelance, web design, graphic design is that's going to be our targeted audience. As we told you that this particular product ignore the date on never the moment on this old they ignore that. So yes, so essentially this is what they'll see. So they'll see, you know, noise. 20% offering, I think Hurrian senior building or build. Definitely going to be targeting WordPress. And people that are, you know, use WordPress as well also in terms of tagged him just giving you an idea and a flavor for like a real working example. There are real case scenario. So in our audience or oil would target people that are interested in WordPress, people that are web designers. Perhaps a WordPress plugin areas would be another interest targeting in Facebook or a tollgate given upon there. Perfect for beginners. And, and yes, these are the kinda targeting methods that you aren't doing soil depth for this particular targeting method. And you can kind of see in errors as a column scroll, scroll down here that we're going to allow sodium to preparing for the continental side. So tax we put in there GQuery have websites. So to perhaps improve this or could have possibly put this as a multiple choice and maybe put on there, yes. No. But let's say you would call a fitness center, do you do? Yes. And that, for example, this has already been pre-filled with an e-mail address in there. You're alone with my name is at Facebook with pre-filled out for you. You can put in your own phone number or RAM or change that as well. Asi, that's optional to do that and there's a shade your area has got full name in that circumstance, the phone number and just pop in a phone number now. Hit Next. Okay. So you just call it T's and C's in there and just call it long as you're happy with days. Just hit Submit. And then yeah, and that's it. That's all it goes. You can get viewed website to take them to the website and you know, and not say, Oh, you can obviously change. I just couldn't live as a close button from the previous setting. And that's pretty much a on that side of things. Guys said, that will capture all your leads. Now, if you do want to take that one step further and actually implement what those leaves, get them pushed to lock him. A CRM, Neo, content relationship management software. So CRM or something on of things, what we want to do is go, come on the left-hand side here and go to Leads Setup. Okay, so find your CRN. And so what you can do is if you just type in a PLSA, I mean, there's absolutely a 100 cities from in here, but let's just say you're using civilized Salesforce or HubSpot. So let's just say we using HubSpot, which is a very, very popular free CRM. Okay, so you can actually connect that straight to your HubSpot CRM, oxidize lots and lots of others in their loyal point drawings or Salesforce and many, many others. Hubspot is a very good one I've talked about in some way their classes. And so you can connect that. Now, what that will do is I would actually push all the leads you get from within Facebook straight into your HubSpot CRM. And so how would that benefit you? That will benefit you boy, getting everything all in there, it will notify you of sleep because you're going to email, you get a prompt and also save the customers detail in there as a lead. And it also makes sure that things don't get forgotten. You don't forget to contact the customer and go in that all properly in scheduling and remind you to call them. And all the good stuff that comes with color HubSpot or any of the CRM in that. So highly, highly recommend doing that in a year. So you can just follow these simple steps in intercultural and get that connected. You will need to be sowing into your CRM prior to doing this. But if you do get started and said you had drop me a message in the discussion or pest may help you with that on. So that in a neutral voice is pretty much it on this side of things. So what we're gonna do now is to finalize this lesson is we're going to actually create our ad now. So I'm going to show you how to create the ad inside Facebook itself. So if you follow along with me here, pretend the top-left corner, just click on the Facebook logo. You then want to come down to Ads Manager. Okay, and then create. So this isn't a brand new dashboard from Facebook. Okay, so we're gonna go and click on this one here, lead generation. I can just name it. What you wanna do is you want to name your campaign the same as what you call the other one. And so that's a lowercase, a 24 percent of thing, KT. Okay, So we're not going to do the split testing method at the moment or the budget optimization. So we can keep it nice and top-level, nice and simple. So I'm just giving you a real world scenario here of how I would create an ad in real circumstances to target that particular ad to a real audience in Facebook tells you that's the page that we've gone now already. Okay? So the audiences is one of the lessons that we covered earlier on. So I'm just going to go for the top four in that. But a top tip, hey guys, is we're going to exclude an audience and I'm going to show you. Audience to exclude. So then forget if you want to do a custom audiences just look at, I believe it was just a lesson for setting up custom audiences that dogged and a whole lesson dedicated to that. But what I recommend is what you wanna do is you want to exclude an audience from here on our show, you the audience that you want to exclude. So you want to go in there, hit Create new, hit custom audience. What we're going to essentially do here is we're going to exclude the people that have actually gone in there and they've them or they've not submitted the form or content of of of open debt and and submitted SLT. You don't want to re-target those people. Firstly, that I've actually already filled in the form, because obviously they're already a potential leads. They don't want to re-target them as heat. You want to save yourself some budget. So let's exclude those people. So so if you just follow the steps, so I did and then go on to people who opened and submitted the forms and we don't want to show these people are adding on exclude them. So let's call that excluded form. Customers. You know, somebody already completed. So you know who it is. Okay. So dust the page, the form garden, we need to select our form which has a 25 percent one off in there. Okay. Well, that's in that so what we're what we're telling people at the moment is just the all okay. So exclude all people that have opened and submitted the form in the last 90 days or three months, then submit this form here so we're going to exclude them. The case of Krishna audience. Okay, So that audience was setup, say don't on there. Okay, so there we go. So we can see on there, these are these are the people that have been excluded. Okay. So that's all in nasa. These are the people that we want to exclude. Now going bust. These are, these are the people that we want to tall gates. This was covered in the previous lesson. These are the people that we want to exclude. And then essentially guys Tye is pretty much a on thesauri things. I'll see you just call my this audience. Okay, So it's kinda cool that lead form. 25 percent of K2. Hit Save on there. Okay. We're going to set a budget of necessary. You don't have roughly 2020 GBP a day or me off. So you can set that as low, as high as you want. You can set a timer on there already. We let it run continuously. More options yet we want to do based on impressions, runs all the time. Okay. So he can't continue. Okay. And this is where you can choose either whether you want I'm a Carousel ad or a single image art as, as I mentioned, dirtier a carousel ads generally work a lot, lot better and that's probably the ones that would commonly recommend. Said, I will arrange of every single thing in here. Otherwise in the lesson will be far, far too long. But this is fairly self-explanatory. You just go in there and Collin, just select Yes. Lecturer images in there and just upload them. Facebook social got quiet, call. Built-in library in there as well that you can choose images from as well. So really, really handy. And, and, and yeah, just follow it through his head off code and most of this in the previous lessons already anyway. So, yeah, just to save repetition or won't go through all over again. But if you follow it through, this is kind of how the form looks like, which is pretty cool. And yeah, that's kind of what it would look like. And yeah, so I hope I hope that helps. I hope that gives you a good idea and indication of the power of lead form ads and how oil were targeted customers in a real-world scenario, real case example. And that pretty much concludes this part of the lesson. So thanks for watching. Look forward to seeing you in the next lesson. 32. Mobile Monkey: All right everyone. So as promised in the previous lessons on now construct, show you step-by-step how to set up and create your chat blast and automated web chat messages using this software called mobile monkey. So what did you head over to mobile monkey.com? And alongside with me, or if you prefer to take notes, write down notes as you want me to see this lesson a couple of few times. And then you can create your, your own sort of chat bot. And as I'm going to explain to you in this particular lesson. So it's going to be really cool. It's very, very straightforward to do. As I mentioned in the previous essence is a very, very good, effective way to automate your room. Your chat bot, isn't it? It was a good way to answer questions, is a great way to capture leads from your website and so on and so forth. So you can obviously need to have a Facebook account for this, which I'm sure you've got already. If you've got a website, there'll be even better because you can use this in two ways. You can either use it to have it as a send message in your Facebook page, or you can also have it as a send message. Call it the bottom right-hand corner. Lucky, luck officer can live chat option where we're using mobile monkey. So once you're logged onto mobile monkey.com, we don't just click on this green button here which says get mobile monkey for free. And just claim your free account. So because I'm logged into Facebook already detected that and I'm gonna continue as myself. So as I said, you know, please do log into Facebook and alongside with me. It's then going to ask you to connect to your Facebook page or your business page. So I'm just going to connect to this one here so I can show you as a demo. Hit Next. You then just gonna need to give permission to mobile monkey in order to when do its thing. So that's all fine. It is a trusted source, so you just go ahead and hit Done. So it's just going to call it, do its thing and get itself connected. So you can see now that it has successfully connected and we've given it permission to do that. Okay, once this loads, you will then get redirected into the mobile monkey dashboard. So I have used this previously, of course, which is the reason why I'm recommending ACO and how powerfully is, say we are not had their own, therefore, that long, rough, roughly about six months or so. And without pushing it too hard, we can see on that is already captured. A few contacts in here already. And this does a few things you can do on this. This is on this particular page only as I've gone on few of the pages. And it's very, very straightforward. This is, this is the home screen. And what you'll wanna do is when you login name, you'll want to come to this section here in the top left which says chat bots. Click on Dialogues. Ok. And this is where I'm going to actually create our first dialogue. So a dialogue is essentially like in the bottom right-hand corner here. This is where we create our dialogue. So you'll see a little pop-up on the screen. And in fact, I might be able to show you through this example here. Here we go. So, so this is actually mobile monkey's own one in there. So what you can do so much and this is on your website. This will calm a pop-up on there to your user or visitor lands on your website. And it might say, might say, Hey, would you, would you like any support from us, or would you like to download our free brochure? I always like to download our latest PDF. You can put literally anything and then I'm going to show you how to do that through setting this all up again. And the user has to just literally click on a button. So what you do is, you could say that there would you look our latest free PDF on how to create this design in Photoshop, for example. And the user can just click on Yes. And when they click on Yes, it then creates another message automatically which will build into the system. And essentially what it does is, once I click on Yes, they automatically opted in to your REM your tap Plus program. And so long as I signed into Facebook, which most people are, if they're not, that it will give them an option to put in there or their email address login to Facebook with it, with the click of a button, very, very easy. You can then start to capture their details and they'll come through as a contact in here. And then later on you can send chat blasts, which is similar to an e-mail blast to those contacts from all within, from mobile monkey dashboard. And you know, and that you don't have to pay anything for, for, for most of these things, a lot of majority of it is free and it's very, very easy and effective to do. So. So I'm just gonna really reduce some of the bits in here in the dashboard just so you get a little bit more familiarized. Just to make a little bit easier for you to understand what it's all about. Because I appreciate at the first look of a could look a little bit confusing, but it's not that confusing. Boise is quiet and noise, dashboard and a system. So essentially if you're on the homepage in a calm in the top left corner and click on mobile monkey. This is the main home screen that you'll also see. And if you come into here on chatbot on the left, you've got a drop-down where you can actually create your automated chat bot selections, whether you want to create a starter. I'm credit dialogue, questions and answer related bought on automation, automation rule. So again, these are all be either on your website or on your Facebook page. And as I'm not gonna go through every single one else does con of this lesson will be about three hours long, but I will cover the very, very basics of a and an asha you the best and the most stem popular ones that you can use to get started of the ego, your inbox. So if somebody does send a question to you through, they click on this button, for example, in the bottom row and less on your website or again on your wrist and message on Facebook. Those messages will come in as well. Campaigns. This is why you so create any yoke on a chat plastic campaigns, you can see here. So I'll show you that in a moment. You can also create so drip campaigns as enlarged, send the messages to people. You can also create sponsored message is actually through here. Instead of doing a grave in Facebook. And I actually got to have noise-free $50 RAM coupon here as well. I'm just quite annoying. So you might want to consider doing that in that, You're welcome. If God. So any leads that you guys have, leads come through here. They come through all Nancy can see this. There's a few here that have come through. I'm in this account, integrations which you can ignore and analytics, which is kind of stats and measurements in there. So this is the top of the dashboard. So I'm going to come in here and I'm going to show you the first one says the chat starter. So Facebook page while comma. So this, as you can see, we've got one which is active here at the moment. And what you can do is here, you can create a new one. We can edit this one. And essentially what it says, it says that this is when people hit send message button on your Facebook page. You can create dialogue automatically in here and you can solve, essentially say, whatever you wanted to add to the customer. So I'm gonna, I'm gonna show you, show you that right now. Okay, So what we're gonna do is we're going to start off by creating a very, very simple and welcome dialogue for our Facebook page. So it's going to be a welcome dialogue. So what we want do is click on the drop-down, select Facebook page while comma. So as I mentioned, that's just a very simple one, but uses they click on Send message here on your Facebook business page. This is the automatic messages that they'll get. We're going to create that right now. So click on go to dialogue. Okay? And then what you wanna do is when you come to this screen here, add a widget. And you've got all these options here. So I'm going to be for the text one, hit that. And then what we're gonna do is we're gonna say, hey. And then what you wanna do is open curly bracket, open, like this and twice. So what you then do is you'll get mobile monkeys automatically generated tags in there. And they give you all these tag options that you can automatically get filled in the whole slide. The first one on there say Hey, firstName comma. So that's just going to say hey, and then the person's first name because it uses already signed into Facebook member monkey knows what that person's first name means already. So you say, Hey, John, Sarah, whoever might be comma. And then I'm going to pause me, log in and thanks for dropping us a line. Could I confirm the best email address to reach you on? So I can personally come back to you on this. Okay? So you can also call it if you really wanted to, you can add a button in there and you can cotton like put in a phone number. So get phone so you can get phone number. So I'm just going to show you this now. What's going to create that k? So what you could do is just go back in there and say, If you if you'd like to give us a call on this number below, please feel free. Okay. Once they get found embed that will then reveal the phone number that I've just typed in there. Okay, So essentially dicey for the first very, very simple, easy welcome. Avoids that's actually lived us on. Then I'm going to show you that now what it looks like on the front-end. But it's very, very quick, easy, simple one, um, to capture the details. So don't forget once a user hits the the Get Info button, they automatically opt into your marketing. So it's really very easy and effective way of doing that. So let's dive in no shader right down the front end. Okay, so here we are on the front-end. So imagine this is a Facebook page. So I did, the customer would do is click on this. And also they just send a message. So I'm just going to hit Test button. Okay? And now you can see at the bottom it says get started. So this is what I was talking about a second ago. As soon as you hit this, um, you know, the the, the company will be able to see the detail. So you can see in that WPC your public info, which is absolutely fine. So he'd get started. Okay, and then boom, there we go. And that's exactly what we just talked say. So they gala So it's talking say, Hey, asthma in the face of brokenness alone, correct. Confirm the best email address to reach you on spoken personally come back to you on this. If logic is a Coppola, click on this phone number. So I click on there and it should show me. They go they go say 01, says So it's come up here. And it's actually asking me to use my application. We know that it's working and we know that's absolutely fine. So just jump back in there. So that works as well. Um, you know, I could go in there and I could call them, give them an email address or the like that. And then that's captured and that gets stored inside into mobile monkey in a, as a, as a, as a contact inside here. I can go I, so thus does just them creating a welcome one. So let's list1 as a little bit more intricate. And unless you actually create a noise level, a bond there with colleagues or some automation. Okay, So in this form then everyone, we can create a VM, a Q and a question and answer automated chatbots. So what you wanna do is you just click on the top-left mobile monkey leg over again, Sergei, in the same screen, the ointment. Okay, by the way, we can see that that messages and earliest recorded that already. And so just coming back here, this is gone there and click on Q and a. You then see a screen like this, okay? And you can see some carnival questions on here that I've already come three. And what maybe monkey does is it gives you look at count on the right-hand side. Um, and what you can do is you can actually get an idea of which ones, which questions you're getting most commonly. And then you can actually create a box around those questions. And it's also got quite Noise feature now is conquered automated memories of system or a column. The bot will automatically try and figure things out and trauma respond to them the best way I can. So and you did this three keywords. So for example, they give, for a click on the icon, select this, any of these, these are the corner of the DNA and answer questions here on the right-hand side. For that particular company, then you can either do it that way or you can create your own. So for example, we've got money in, you can do in there. So price. So I hit Enter that will come down into there to get rid of this and a price. So if somebody mentions the keyword price in that chat bot on the website, we can then go back and our chatbot will reply with a certain answer. So you can either choose a dialogue. A dialogue is something that we created a moment ago, okay? Or we can just do our own unique text here. You can stick in things like emerges and also subnet. So if somebody says, so if somebody says, Well, you know, I'm just after some prices for your product or I'm just wondering how much, what kind of price This costs. You could go back and you could say something like, hey, again, open brackets, firstName, always good practice to do that for personalization. And you can say, Hey, professor, I'm always see your interested in getting some pricing from us. Please drop us a quick line here. What you can do it again, open bracket. And if you type in a name, email, or am I the k, that will then actually just a millionaire? They obey. Sorry, I'm merging things in their way and make a little bit topologists law. So that also come up and our should add our email address in there so the user can just email. But essentially you could put anything new like in there. You can add in another answer in their secret, like multiple answers and narrative delete edges click on this delete box here. Random means that if somebody asks, and as I've had multiple answers in here, if you select random and have that on, it will send these messages in a randomized order. So instead of saying the same thing over and over, over again. So if the customer comes back and and severe returns a message to them and says, oh no, really I was looking for REM price today. You can then create another answer here and then it will randomize a robin. Keep saying, keep repeating the same thing with roughly would get a little bit irritating for the customer in there. So you could do other things like this in here. Say for example, just give you a real-world scenario. Let's say you had like a free PDF download in here. All you have gone here, for example, is an garage sake of free version coming saying. So somebody could say, well when is the free version or the light version coming saying when his upcoming same. So I could go into mobile, so that could be questionable becoming three-quarter law. I'm in there aka talking there. Lloyd. Open type in their version. Okay, just get rid of that for a second. And this just shows you an idea. So we've got a light and vision in that. Anybody mentions that anywhere in that text or go back and say, Thanks for your question. In controlling today. Theme K2 is launching. Sorry, thin K2s lite version is coming in an unequal power n columns, a date in there for example. So, so how does this benefit you in two ways. Say one, you're capturing that customers data and that will come through in your inbox, which means that you can later send a message to that customer for free through mobile monkey. So when the product is live, for example, beta, we can send a chat blast to that customer. Okay, because that's a lead. Technically. You're also you're answering their questions. And its study in an automated way where you don't have after HE need to be there and it's done it automatically for you. So absolutely fantastic tool, lots and lots of kind of benefits to it. And I highly, highly recommend it. There's lots of other good free bits in there. And there's also lots of other great tutorials out there that will go in depth as that I'll cover. Unfortunately, I can't cover everything otherwise, declare this lesson would be hours and hours long. But you've got things like comic gods in here. The coming god is the one I talked about in the previous lesson. And that allows you to start again, start a dialogue, go back, and reply back to people inside Facebook comments, since it's a few, I've gone and running. And you can create some of these. They're hitting the hey, thanks or leave me a comment or a message you hey, later, user replies. So you can call them, you can edit these, you can change them. You can add emojis. You can even add pictures and all sorts. And there you can even change the frequency of breathing, choose minutes as well in there. Yes, I have minutes. Obviously all sorts of really, really powerful tool. One of the things I haven't sooner or show you very quickly in fact, is getting it setup on your website. So let's say you're using something like WordPress and you want to actually get this added. You want to get my monkey added onto your website itself, as opposed to Facebook. So if you're using a popular platform like WordPress or you want to do is login to your dashboard, go onto your plugin section, and then just simply search for like, you know, mobile monkey. Hit Enter. You'll get this form. Come upon here. Wp chat bot for messenger hit Install. Okay, so once I've installed, you just do that and just want to. Eight it okay, because we're logged into Facebook already. Did this. Plugin should give it gives options a big AC connect to Facebook page. So I'm just going to connect to the page so we're going to continue. Okay, let us call it, let it do its thing on there. So there's now been a connect that plug-in on our website to the page. There we go. So spotted the page. So we're going to hit Select. Okay, just wait for it to finish off, which is just doing now. And there we go. So that's all set upon there. Okay. Perfect. So that's all connected. Luke were all green. Now let's have a look on the frontend now. So bottom right corner, if I hit Refresh on this page, we should see a nice blue icon pop up in the, in the bottom-right corner. If it doesn't appear in the bottom right-hand corner, then it might be that you just need to activate a certain button on there. And I'll show you how to get to that. Now. What you need to do is that. So I'll just go through and say click on, Go to my mom monkey through there on the button. It will then load up this screen. Okay? And then what you wanna do is if you come to just come through to here, customizer, Ali Khan. Okay. Come down. That's all fine. The next on their case, and this is how we want to appear in there. Hit Next. And Next on this, just keep falling it through UK. So my need, we might need this code here. There's just copy this code as allowance, copy that code. Okay. Let's run the diagnostic. But I believe there might be that we just need to reinsert this code into the yeah, There we go, into the header section on there. So let's just double check that in the theme. So you'll need to do this in your, in your website or software as well. So you'll have luckier. A header section on they're on there. So it hasn't, it says no issues found, murmured. Double-check that inside the themes. I'm just going to go. In fact, let's just log on justice, do another refresh now and see if it pops up as a code might already be on there. There we go. So yes, so there we go. So it's all working in then the bottom right hand corner now. So because well, because I'm logged in as myself, you know, I can continue as myself or it can login as a guest. So just you just continue as asthma on say, and there we go. Because it goes so is come up with automated continuous working perfectly in there. So I'm just going to show you how to create the chat bot now guys, the chat blaster, sorry. So if you jump back into mobile monkey again in top left-hand corner, if you click on the logo, if you then coming to chat bot near the top left and click on dialogues. So the chap blaster essentially can work through a dialogue, said dialogues essentially, almost like message. And imagine your dialogue is lock him in a creative message that you're going to create. So what I'm gonna do is I'm gonna show you how to do that now. So on the left-hand side, what we're gonna do is we're going to create a, an offer. So we're kind of on KM, a flash sale and via a chat blast, say, we come onto the left-hand side and do the default folder, hit the Plus and dialogue and give you dialogue names. I'm just going to call it something like 25 percent off a cake. That's what the offer is going to be. And remember that's going to stay in there now as well. So there's quite a few things we can do here. So we can, we can create an image, we can even add in like gifts. And we clean clarinet multiple Gallery in there. We can add attachments so we can do all kinds of creative stuff now, even video. So there's no limitation on your creative side of things. Hey guys, Are you personally, I'd create some inquiry in a simple and effective. So I'm just going to show you, show you that now. So click on here. Select your image. So that's just one of created earlier. And what I would do recommend is because majority of people are now on mobile, you want to go for an image format of oil, the 1080 by 1080, which is square, which is what you've got on your, on your screen here. All you wanna going for like a year. 1920 by 1080. So a big part in the other way around 1080 by 1920, which is a good HD mobile portrayed as size. So that's does collagen and get him be my image that I'm going to pull off, that they're put in there as a 25 percent offer, which the user's gonna see. So I'm going to create another widget now, and I'm going to add some text in there. I'm going to put some text in there and say, hi, and then do firstName. And then what we do is let's just put in. In fact before that, what we'll do is move that down. And let's add in some stars. Let's just do some stores in there and do flush offer. And then just copy paste this. Okay? So flash refer just to Professor Dusk. This is essentially an attention grabber. Okay? So flush offer high firstName and then enter. Just to not Caps Lock. Just to let you know, we have an amazing 25 percent off right now for a limited time. Only exclamation mark. Okay? So what we've done is we've coined, if we've got look a bit a minute, attention grabber here, we've got their first name for personalization. We've then got the discounting now, which is very important to kind of reflect what's in the image. And we've got right now. So these are all very, very important ingredients if you like, that We should, I highly, highly recommend in, in kind of in probably in all your various marketing activities via e-mail marketing, SMS marketing, or calling a web chat blast and Facebook marketing. These are really, really good key ingredients that you know of. Beams are known to work for a limited time only this kind of like helps with what we call scarcity or urgency, say because, you know, people often will have what we call fear of missing out or, or FOMO is abbreviated. So people didn't want, people who got that fear, they don't want to miss out. So these kind of things, they can get it for a limited time only. These kinda help create action and they help people take action a lot more quickly. So, and so this is just a top tip here in, in, in a sense, this is a very good content. Your short and sweet and personalized message they should be following to where are we? So just to let you know, we have an amazing 25 percent off right now for a limited time only. Hurry themed K2 is available now. And then you could call it, put a button in there. You can put like Boeing now, and then a URL in there. And then getting just, just put your kind of any, any URL in their view of your choice. Okay? So we can also add a tag in there to say an, a tag which I do recommend. And in the tag you want to put something like 20 percent, 5% of deal. And this, this will really help you because later on, you will know how once you start creating a few of them in a 25 percent temps and 50 percent, etc, etc. And or other offers you'll be able to see which ones have been most successful, which had been the most lucrative. And that will give you a very good idea and you'll be able to see, okay, we've got a list of condyloid, 20 here now or 10 year now. Offers for six and 10 were the most popular. So then you can start using them again, improve them slowly, and work on them. And what happens is over time you'll get better and better and better. And you get to a point where you have it. So kind of opera. So while optimized your, your beginning color, really, really high conversions, very, very low deed costs. And that's kind of where you want to get to you. But these three stop things will give you a massive, massive headstart. And because these are things I do it day in, day out and they're known as a working formula. And this is what I highly, highly recommend. Again. So just go ahead and hit Create. Once you're happy with your messaging and chat bot in there. Again, you can actually, you can, you can, you can move this up or down. You can, if you want to have this column line below, below there, or have this both there, you can do that as well. Just grab these arrows on the right-hand side here and just move it up or down. So I just grab and go. So it's up to you whether which way you want it. Generally images at the top or the beginning works slightly better because they, they, they're colorful, they're bright, and they call it, they look good and they'll grab the user's attention quickly. And if they logged, the look of the image is called located, you know, something like a new in there or a discount in there that will convert grabbed people's, people's attention. And obviously this is just your messaging here, through there. Okay, So, so this is the first part of your chat blast. Once you've got this and you've created a new, saved it. This is your 25 percent rule on you can test a dialogue through there, which we're just going to bump you out into the front end. Um, but what I'm gonna do is I'm going to show you the chap law. So it now say, so does another dialogue created for your offer? So let's just go back into, into here, or MOS or campaigns or a, to create campaigns. So chap luster on the left, hit Chat blaster. Okay. You'll then see a screen like this. So let's lay my bladder would be 25 percent of the cave to match what we had in the other screen. Okay. Abs as a promotional message, you can also do update and other things on there too. And hit Next. Now, okay. And let's call it so the audience. Yes, So the audience that we had in therefore, just the first one that we created a lawn that I tested with earlier on. And this is called event upsell. So we just leave it as that for the moment of the can, change that and probably to Dan call it what you like. So the dialogue, so this will be the 24th percent one author we just created. So if you scroll through here now, they will be a 25 percent of which is here. Okay? So that's the one that we've just created, which is here. Okay, there we go. So that's all perfect. You can even add more buttons in there if you wish, or even, even actually edited there, which is really, really handy. And you can even add a lot more widgets and they're talking, they're at in another widget in there. Another image, or more texts or even, you know, even a GIF. So essentially all these things, all these widgets you can add in thereafter. So it's really, really powerful, really, really great way to grab the user's attention. Very, very effective. So I just close that off. So hit Next again. I came to choose what, when to send your message. Okay, Same idea. Obviously the sand layers in the prohibit if you want to send it now, if I hit, then that will that will get sent as a message to send. Yep. So this sentence, if you see here, look, it's been it's been delivered and it's been sent via Facebook Messenger. So to to to to myself. In fact, because I was the only person in the event upsell group at the beginning, thus gone straight to me as a message inside my Facebook chat. And that's all been done completely free. And that's going to have a very, very high, you know, a higher open rate on this. In fact, you don't remember monkey says is around 80, 80%. So I'm gonna, I'm gonna, I'm gonna show you that. So I'm just looking on my mobile phone here and it's come up straight away right at the top of my phone. And I can see that it's come up on my phone. So I'm just going to open that so you can see see where it comes apart. So in fact, what it is. If I if I take a screenshot of this and then I'll post it on here so you can see what it looks like. So I'll post it up on the screen now. So we can see the authors constraint through on mere BAD instantly. You can see these are sort of noise. Nice image. And then we've got the flash off with the boy Now button here at the bottom as well. So it's weird, kind of really, really effectively well as constraint into you were into my inbox and would feign or could even so, click on this image here and expanded. But that's sort of fits in their coordinates mostly because I went for the 1080 by 1080 square format, which I do recommend. As I said, most people are on mobile now. And, and, you know, this, this render really stands out and grabs my attention. It looks good. So this is going to wear irregularly effectively. Now let's, let's flip back into mobile monkey and let's see if it's already updated their stats and they're already as I've only just literally kept on. Just now is, let's flip back to that. So back in mobile monkey and let's just take on the risk is refreshed really quickly and see if we've got any stats. And now as of yet, so from God, so we've got 1, 1 send in there. So it's just right-click on their him view report. Okay. So we can see there we go. We can see straight away that it's come upon there as it's been spinning red on there already. Okay. And there's no response on there at the moment. But if I if I go into into my into my assure app itself, unless the assist to a quick reply and net avoid just hit Reply, hit send. So I'll just hit send. And then just now the second, Let's just do another refresh on the screen. So it's not updated just yet. Birds are very, just synthetase. Very, very second, Let's go back into top-level. Go into analytics. Okay, So these are some of the analytics dashboard they can see in here. Okay, Let's go back into our campaigns. Let's do another little refresher on there. So yeah, I think it will take a short amount of time to update a set of very literally just take the response button that Diamond more, take I shall show loyalty to update. I think it's normally about 30, 20 to 30 minutes approximately. But it's come up in any showing up in as as, as it has been read in there. And that will kind of update in your RAM, in your analytics as well. Say when or Georgia show you the expert very quickly in a justice or complete off and give you a well-rounded view of, of, of everything in. So in a contacts we've got boy platforms we can see in there at the moment in here we've got 43 contacts and they will come via Facebook Messenger. Member monkey had to have an SMS short message system text messaging facility, which I won't cover off in this lesson. That is a paid service through them. I believe they're charging around $19. Yeah, $19 is all they charge amongst those is quite cheap and is a very, very good, powerful software that gives you a few more, excuse me, like gives you a few more. So updates in there and few more access to a few more integrations and some other bits. So for, for any $19 is it is a very, very good software. And in combination with Facebook ad space, Messenger ads, yeah, this, this can work very effectively. And in fact, with the offer of $50 that they did have on, you know, technically your first couple of humans would actually be free as well. So just looking at the start said that everyone, and we can see here this is the welcome message that we did on and the actual on our Facebook website itself. So we can see on there that we started off three conversations that your respondents, which is given as a just a 66 percent open rate on their Q and A's. We haven't had anything on there at the moment. But I will call it gives the keywords are triggering off most of your popular keywords in here. And any unanswered questions triggered and are in here. So obviously if this, these numbers get quite high, then you'd need to solve, investigate that on there and see what our sampling it easier daily contacts and sessions. So this is called a hanging on a daily basis you'll gain also have just put this home back home to give you an idea and as an example. But this will give you the last 14 days worth of data in there. So again, very handy to see the, see your progress in there. And essentially in terms of the, you know, in terms of the distance instead, these are the basic stats. Say again the free version, as I said, Yeah, if you did want to upgrade and you know, to to the bigger package, then I slowly more a month. So but yeah, in a nutshell, that's pretty much a on the mobile monkeys or things, but it is one of the best bottle automated. Sophisticated AI chat bot stays around at the moment. Did these chapels here, they've been around for probably a year or so now. But they are getting more and more popular every year because they do save you costs overall, they do how bot automation they do capture leads. And in my opinion, there are other ones out there. And I have tried monetary where there's Molly favorite, and it's definitely been my ball monkey. And it's very, very noisy, simple, intuitive dashboard. That's quite easy to setup. And yeah, it's, it's like I said, it's going to capture leads for you. You can either send them messages local just showed you a moment ago. We can grow and build your RAM, you know, your Facebook contacts this way as well. And the anion. So Slide negative about as you can see, peeps, specific details. You can't see pizza and people's information in their email address and stuff like that. But you can blast and through the software. And, and as I said, you can set up the, the Facebook ads through there as well, through the sponsored kind of ones in here as well. So you can't do it this way Nosy, that will go to your, your, your contacts in there. And then once you've done this, you can then create lookalike audiences in soil Facebook using these using data and using these kind of contacts and this custom audience from within here, from within mobile monkeys. So it's still really, really effective, really handy. If you do have any questions on that, just drop me a comment or send me a message and you know, ultimate best to help you analyse or things. But that concludes the mobile monkey dashboard soil things. And please, please do let me know in the discussion section, you know how you get on Latino. Love to help you expand nine grayed out further with Yay. 33. FB Ad Hack 1: Okay everyone, So I'm running. So I wanted to show you some of the fantastic at hacks are going to help you ready scale up and grow your account. So sorry, after all, that is the name of the course in a Facebook ad hacks and tricks to get you going and growing your accounts really, really quickly. So Just to clarify, you know, an ad-hoc is nothing good, ego is completely fine. And these are basically growth tactics that will kind of quickly help you scale up, install, getting quick results in your account. So as mentioned previously, Facebook isn't as cheap as it was a few years ago. And cost per conversion rates and are getting more and more expensive and that climbing every quarter and in fact every year. So you probably noticed from the previous lesson that our showed you how to create a good working at that will get you some really nice results. But if you're really looking to push the boundaries and stop thinking outside the box. I'm going to show you some crazy and hacks that are going to scale up your account. So here's my number one ad hoc. And I'm going to show you some real life, real waking examples to make it a lot easier and a lot more tangible for you to see and replicate your south. And some of these ads are getting super, super high engagement and they're very, very cheap. I'm talking only a few cents a click. So let's take a quick look at this ad on the screen here. So we've got a t-shirt company that's essentially summing this t-shirt, which says, life took me to England, but I'll always be in Arizona girl. So this is actually a very, very specific T-Shirt, not only very small amount of people that will be interested in. So why is it getting on lots of engagement and voice again, lots of comments, um, awhile people engaging with this so much. So let's take a quick look at some of the comments on him. Some nano she said that it's a little bit creepy. And they're saying, you know, what's, what's commonly going on here. Jessica is saying, I need this is interested in it. Cerebellar saying you don't know how many areas who live in England and other persons aged a bit creepy, and it definitely is. So In a nutshell, what necessary particular teacher company is doing is they run an ad in Facebook that targeting people in England that were previously living in Arizona. So yes, very, very specific, very, very tailored. Hang on earth. Did they do this? How on earth did they achieve this together? Very, very super low clicks and lots and lots of engagement. Well, I can show you guys how they actually did this. And this is what we call an inverted at or an upside down at two kind of different likes and invade different college behaviors and combine them to create a super, super high engaged adverts. I'm going to show you exactly how these guys did that right now. So this is how this company actually did this and how they achieved this. If you look on the right-hand side, the two circles that overlap, so they're in the blue one that targeting and women that live in England. So this is very, very easy to do as you learned through the course. So you can talk females or women. You can target countries, languages. So it's very, very easy to do. And this is really, really easy, Paul, or they, what they've done is there's also a demographic that you can target and select Facebook. And that's the green circle on the right. And that's people that have recently moved. So there's also a web talk to demographic, and so that kind of covers 50 percent of how they achieve this. So quite simple so far. But I'll show you the magic behind the, how they can have gotten. So mean, the first half, it's very easy. Just talking women in England that common like recently moved. Nice and easy. Okay. But how do they know? Well, how did they actually know the people that have moved from Arizona specifically does the challenge and that's the key here to getting now super high engagement, to get now really, really, really low clicks and cost per clicks to achieve really very good conversions and high impact on your, on your aunt's. So I'm going to show you that in the next slide here. So you've take a look at the new image here on the right-hand side, everyone, so you can see, and there's a third circle has been added and nasty yellow one. I'm a Nazi. Third interest that you target by inside Facebook. And so you take the key here, is that bigger than educated guess? And this is where the inverted or upside down on an ad targeting comes from because flip it on its head in Yukon, have make an educated guess based on your demographic and you solve, start to target people that may be interested in this. As I say there, you know, bars in Arizona, clubs, schools, leisure centers, you know, activities that specific in Arizona and other relating Europe perhaps you know, Arizona. The locations in Arizona. For example, if it is like a beach destination or if it's got a certain location there that you're gonna go for search. Specific things are specific to that city only, and that's where the magic happens. So you can see where the red arrows pointing, where the sweet spot is to target. And that kind of combines the three together. So you've got from 22 million from the women in England down to 3.5 million for the people who have recently moved. You combine the two and then you combine that third circle and you target the sweet spot in the middle. So your target audience might only be a couple of thousand or something like that perhaps. But what happens is because they're highly, highly engaged people in your ad that drastically drops down your cost-per-click. And, um, you're, inevitably your cost per conversion comes right down really, really quickly. So dass, das konnen, the magic formula here and that's coronoid, this small growth hack that you can do to kind of combine the 3. And this works. This is tried and tested. It works fantastically well. So you all are, what I recommend is for your next step as an action point is to basically just get a whiteboard. Just want to get a pen and paper. Start scribbling down some ideas of who your target audiences. What did they do? What are their interests? What might they be interested in? And, and then solve brainstorms and really good ideas, perhaps asking no free friends and family and to get some of their important ideas as well. And just write it down and then start to build and grow your audience that way. And I can guarantee Goyal, you'll get some fantastic results. And this will were really, really effectively for you. Because the more engaged when you get on your, on your ads like, you know, comments, likes shares. And the more and engagement you get your cost per click or calm down and inevitably your room cost per conversion, and then sales and costs to acquire customers will come right down. So just before I show you that term, second example, everyone, just take a real quick look at this screen here. So we can see on there this is some targeting in Facebook. And the traditional method in Facebook is to target what we call as column Roy Kim. You know, your, your main tool target points. So for example, if we're, let's say an e-mail marketing companies. So we've got an e-mail marketing software, Let's say. So. We've got this software. We want to target customers or people that are run interested in perhaps other popular softwares such as coronoid, MailChimp, Constant Contact, and email marketing as a general kind of interest. And also sort of just in the middle here we've got a sort of industry that they're interested in generally should include or must include, and much marketing. So there's a comedy, the traditional way of quarantine things. And like we said before, it is getting slightly more expensive. And is it, It's sort of gains older boy the day. So take a look at this example now the second example of how unrelated interests are kind of creating more engagement. So as I said, no people or getting slightly less engaged. Now with these kind of articles, they're kinda building what we call ad blindness to them where they would just kind of skip past day and you become blind to those ads. And, you know, as those kind of ads, you know, fatigue as well over time. So I'm going to say the unrelated tactic, an ad-hoc is a fantastic way because it's something new, something fresh, and it's something that not many people are doing at the moment. So take a look at this example here. So on this example here we can see that eye contact, which is an e-mail marketing platform, as we just discussed. They've calling used the unrelated ad-hoc combined with Game of Thrones, which is very, very popular TV show, which I'm sure you've heard have. So what they've done is they've integrated and they're targeting method that we just looked at. They've targeted people. There were also not only interested in marketing, but also interested in Game of Thrones. So what happens then is because they're two very unrelated targeting methods. And you get, you get good amount of engagement. You get lots of people that are kind of, you know, they'll interact within their law. Oh wow, that's bit different. So that's colony reaction like they'll get, they'll then sought to like share, comment and so on. And thus it will decrease your room, your advertising costs, and increase your engagement and boost your sales. I mean, they did, these guys are done in a very clever way where they've could have worded in such way you can tell they all see earning a split test between the two and say with the dragon and the Chrome. So you can see that I've done here. There are many ways to get the word out. Don't just winging it. Good email marketing for my contact Troy, it's for free. So this is a very, very good at. And I said people that are kind of interested in marketing and Game of Thrones, you know, you can kind of target the two of them and you'll get much more engagement from them. So, so in a nutshell, that is the first ad-hoc that I do recommend. Please do follow the action point that I shared with you a moment ago to create those lists, do some brainstorming, and perhaps do some mind-mapping and get some ideas flowing. Um, and you can really, really solve them. You know, tailor your aunts, brought this and start talking this, those unrelated tactics to get some really, really good engagement. So just to summarize on this section then everyone really quickly. So the first step is to create those really high engaging, unrelated targeting attributes. You need to get those ridiculously high Cordova engagements. And the second thing is, is to obviously create your ads. So then sort of not, you know, they're not ready. That boring. There's all different. They're fresh and appealing to people with multiple interests, such the second step. And suddenly third and final step is to cut down the soils of the audience by combining those unrelated audiences are unrelated interests. And that way you can spend less on your budgets if you have any, got a few dollars to spend a day, for example, you know, you can really bring your right, your costs right down and get away with spending a couple of few dollars a day and bring your costs down. So hope that really, really helps. And a calm wait to show you the next exciting and hack. 34. FB Ad Hack 2: Okay everyone, so the next ad-hoc talks a little bit about the food fight method. So this is a method to get maximum engagement, once again, in your Facebook ads. And it's a slightly different technique to essentially get audiences to interact with each other in a nutshell, to boosting engagement on imposed, get your cost per clicks right down to, again, increase that towards a mountain called comments, likes, shares and column, essentially get them, um, you know, favorably speaking, fighting against each other in the comments section to help boost your, your visibility and metrics and Valentine's goal on your Facebook posts. So let's dive in and I'll show you a real quick example of this. So let's say for example, you are a food or a diet or nutrition fitness company, or a personal instructor for example. So you might say, I'll put up a post and you might say, hey, what do you feel is the best diet? Do you think it's, you know, Atkins diet or do you think it's a, you know, the ketone diet and, or could even be Paleo. So what you do is, you know, you could probably do something like Atkins versus paleo diet or I can space is Quito. And then essentially what you do is in your ad, you would target those customers. So like for example, on the screen here you can see the ad targeting method that I would tollgate in Facebook. So what you do is you actually target both parties, essentially compete against each other because you'll get the corner of the die-hard fans. You know, that would be kind of very attached to, for example, Atkins. And they might say, Hey, well no, Atkins is great, but it's very low. Carbs is high protein. This is where it really, really well for me and I feel gray and this is fantastic. And then you might get the paleo and audience. They might say, Well actually no, you know, I've, I've used this for years, so don't let lots of my clients and it gives you lots and lots of energy. And EC essentially, what starts to happen is you get the both parties start engaging in conversation, um, and because you're talking very, very specific audiences, again, the engagement level goes up and you start to get lots and lots of interaction, engagement and Facebook, absolutely love stat and that's key here. So you know what you don't want to do is you don't want to post anything too dramatic to Collins taught people having arguments or anything like that. Obviously you want to stay away from that. And of course obviously you can also hide comments, don't forget should they ever happened. But this is a very, very good hidden secret and a little hack to get a lot of engagement on your posts. And it's obviously it you'll kind of a fitness CO2 or instructor or your proud to be a gym or anything on Nassau. And this would be a great way for you to kind of put this out there and get lots of interaction and gets a lot of traffic to your posts and mentee or website, etc. So that's just one very, very good work in practice example. I'll now show you another one which would effectively run. These are things that have been tried and tested everyone. So they were very, very effectively. Let me show you another example that yeah, you can call and get the ideas from and you can implement it straightaway. Okay, so the next one, which uses the same mythology for targeting is another post which ones I actually tried and tested. And I'll show you some of the color of the demographics and targeting methods and Facebook that we used for this to give you a real working live example. So this was the same technique UK, so this was done at targeting. So essentially this was a post that was done in LinkedIn Pulse. And it was targeting as a, as a test, it was targeting the working moms versus coined of the stay at home moms, which, you know, It's a very, very common VM, a topic which is well known and often working moms economy want to validate their sort of their choices for, for being working moms at Harvard College of Law. I did this little study in the name column said they, they, they working moms rates more successful daughters and empathetic suddenness. So you can kind of imagine if you posted this somewhere and then call it boosted Facebook post with their, you've got a gamer to you. How you got the first half, which is called the working moms, you know, the kind of lawyer. They'll comment on then say, Hey, you know, this is wireless current day. We're CMO Walcott of the head or head of marketing for getter for this company. And I want to give my daughter the best chance, you know, when I teach are all more, give her all my knowledge and help her succeed in life. Then you've got the other half, which is coronoid. The stay at home. Moms work equally as hard. And they say, well, hang in there, I want to spend all my quality time with my children. So it's almost like the perfect balance of getting to audiences to interact with each other. And you can kind of see here that the engagement went through the roof. So it had over 10 thousand likes, red, one over 400 comments. Um, and these are both both sides of the corner of the half. They were kind of, you know, not, not, not arguing or not really debating. The economists say, let you know, this is why I do it. So you can imagine the kind of engagement that these kind of post got was very, very high. So just to show you some of the targeting methods that are used inside Facebook to again talk. Somebody needs to give you a flavor and a good working or idea of there. So I'll show you on the screen, on the screen now. So you can see again, typically we chose kind of demographic and various interests and targeting methods as kind of, you know, stay at home mom, it's successful stay-at-home moms, you know, being a full-time mommy and mumps net, which is a very, very popular blog and current forum where Khan event moms will go in and interact and ask each other lots and lots of questions, a calling it all, all walks of life in those. So that's also a good idea for you guys. And to target some kind of popular blogs and forums in the niche or niche that your corner of targeting as well. So these are just some really, really good ideas that will help you grow and expand your red, your targeting methods AND gate get that maximum engagement. And that is really the best way to draw it down some of your costs in there. At the moment, this is the working formula for Facebook to get that. And as I said, you know, if things start to get a little bit heated conversations or whatever, it would sometimes carping, you've always got the, you know, the power and the admin rights scholar hide comments so people can't see them. And so Florida and you can always add media, you know, as well. But this works. This is, this is the most effective way at the moment that is working very, very well and I'll hide you. I do recommend it. Says Hack number two. So I'm going to now move on to the third hack, which is going to be more slowly on the remarketing side of things inside, inside Facebook. 35. FB Ad Hack 3: Okay, so in this third hat, this is slightly different one, and the idea of this one is to, is to run Facebook re-marketing ads only. So I know that sounds a bit crazy and just hanging out for a moment. So the idea of remarketing is if it's too, when bank customers are kind of gone away from your website. If you don't quite understand this or effectiveness or principle of remoting ads. So most websites out there tend to have when, let's say either a bounce rate or often, e-commerce websites will only convert corner of one to two out of every 10 people that land on their website or, you know, it's a lawyer, came around five, for example, 5%. So a massive 90 to ninety-five percent of visitors are, we'll come onto your webpage. Status it sounds will actually bounce off or not convert in a sale or lead. So the beauty of re-marketing is that you can serve ads to those people who have already landed on your website. They've so senior website, the collagen flavor for who you are, what you do, what you can call it present, and how you can help solve their problem. And they can see and later on. You can do this through Facebook obviously comes he also do it through things like Google, Bing and so on. Um, but the idea of re-marketing ads is to win back those losing customers and ensure that they don't forget about your brand. They don't forget about what products or services. They will look it up on your pages when they landed on that. And this is just kind of like the nature of the consumer and nature of how people shop and how they behave on loin. So remarketing is a very, very effective way to win back those customers. And Facebook is absolutely fantastic and to allow you to you and to do that. And three, the remarketing out what you'd have is an oil test set is personally along with many, many other well-respected marketers in the industry, um, and what they do is they, even if you set up ads, facebook that were absolutely identical in terms of colliding in ID, the end copy, the colon, the audiences, the demographics, etc, etc. But if you set them up as a remarketing answer, oily only targeted people that have already been on your website and gone away to show them the ads, not a fresh list. And you'll find, looking at this chart here on the screen, you'll find that the click-through rates will be much, much higher. You'll find that your conversions will also be higher. And you'll find that that will also spend more time on your websites as well. Um, so, so, so the question here is, why isn't everyone running remarketing ads? Um, and the, and the key really here is, is two, you need to initially get some traffic to your website first in order to actually remark it to those customers thereafter. Because hey, if you haven't got customers that come onto your website, well, how are you going to remark it to them? So you've got a guess if you're starting off as a brand new company, starting afresh with not such a huge audience online. The first step is obviously is to drive traffic to your website. You need to be things like keyword research, things like SEO. And I'll show you the outgoing and a top 10 list file share with you in a moment of free ways that you can generate traffic and good quality traffic in order to actually compile those awesome remarketing lists and campaigns, which I'll be showing you how to create those shortly in the course as well. And so or shadow that with you in just a moment. So if you, if you do want to look at ways to generate traffic via SEO, I've got another course on keyword research, that keyword research is one of the most fundamental things of search engine optimization, SEO. And Mr. cornerstone of a is y label noise, they start marketing. I'm in a highly, highly recommended, so I've got a whole course on its own, my Skillshare account, do check it out, I highly recommend it. And now give you a very, very good inside flavors. Got lots of free tools in there that can help you understand that sort of things and drive the traffic to your, to your websites. And then that's when you can stop creating as remarketing lists to retarget those, there's customers have gone away. So just having a look on this try chow here on the screen, you can see that the click-through rates are much, much higher or, you know, on the, on the remarketing ones also get a lot more sales. So they do a lot better if, you know, unless your column using some of the other strategies I've talked about already, some of the color box ways and to get that muscle engagement in the previous lessons. But if you can combine the two that I've talked about with the food fight on the corner of the high engagement one. Tactics and hacks, if you can combine with the remote config, combine these. Guys, you're going to absolutely smash it with your RAM, with your ads are going to be fantastically well. So, um, so yes, let me, let me show you. So you, so you're probably wondering, does great asthma, but how am I going to get that traffic on my own car, OK, and new, new company. I'm quite new to sell advertising and Facebook. How am I going to generate those volumes or collect traffic in the first place in order to remark it to those costumers thereafter, while goes, I'm going to show you exactly now. So if you look on the screen here, these are my top 10 ways of generating traffic this year. So the first one undoubtedly is a solid SEO strategy. And as I mentioned a moment ago, SEO really does start with the fundamentals of keyword research. So that's column and the first one, unless we've talked about a moment ago. So the second one is to guest blogging. And that's writing basic blog posts for other popular blogs. And in exchange for kind of lock em, a link back or some form of recognition. And there's a really, really cool way to worm, to actually find the soil color. Blogs become a guest poster. All you actually do is you go into Google, type in fitness, followed by speech marks, and then rainforests, and then hit Enter. And the speech marks tells Google that you're looking for exactly that. And click on the link here. And you can see on there because we've speech marked right for us. It comes up on there in the search. So we've got here company called flexible where cow and they're gone, they're right for us as an article exchange row here. I'm having a look at the website and then you've got some nice contact details here at the bottom as well, with a 48 hour response on there as well. So nice and easy guys, really, really quick and easy to do. And that will also help you cover off the second there. And the third thing is in relation to your guest blogging and guest posting. So if you're not, if you're not comfortable with writing or you feel that your writing skills might not meet the standard that the other person is looking for. You can always outsource this two companies, company freelancers on Upwork or people per hour. And you can get really ready, good. And professional copywriting and professionals and quality freelancers out there that are very, very affordable. They only charge, you know, when, you know, maybe like $10 an hour and it might take them like literally a couple of dollars, sorry, a couple of hours to knock something like that up because because that's what they do on a daily basis, you know, writing comes naturally to them. They're very, very quick to solve, right things up. They'll probably spending 30 minutes researching a topic and you know, 30, 40 minutes. And then they'll codon right. Knock something, I'm say within 23 hours. For the for the project 2030 dollars only, you get a very, very good quality, high professional article written, um, and then you can call me know, reach out to these companies, submit them and just say, Hey, you know, just love your saw blog or very little post they would love to share with you. Would you be happy to link back to me in exchange to show him this post on your blog. A lot of people don't have the time to solve, write them a lot. Company owners, they have blogs are sat there. They don't quite have the time to actually write those blog posts. And they're, you know, they're looking for that sort of opportunity for people to reach out. And they don't mind either doing alleles more link back in and turn, or just lock a little ad and you'll get free traffic that way from them. So really, really fantastic way of doing it guys. And definitely give, give, give that one a try of Delhi personally myself in the past and it works really, really well. So the third option on here is other Facebook pages and groups. So star interacting with other Facebook groups or the kind of, you know, we're paying Facebook pages or do things that are similar to the south and the groups that are like mutual groups are out there. So let's say, you know, going back to the fitness example, if you are into health and fitness health and well-being, there's lots and lots of good large Facebook groups out there. And, and the key areas not just all be pushy or over promote yourself, but to Connor help people, that's really the best way of doing it is to offer people helpful suggestions. And under this, all questions and comments just in interact as you would do. And then here in the UK economies, the eye drops and me in there say, Hey guys, you know, I'm talking about there. So I've got this on our website or if you want to, you know, check it out. And a lot of people kind of appreciate that and they will actually check, check out our website. It has another good way of getting free traffic. So number 4 on the list is a website called Quora. Quora is a very, very large question based website where thousands and thousands of people had questions on there on a daily basis. And what you do is, is very, very clever the way that they formatted the website, you actually, once you create your free account on their return, it takes a couple of minutes. You just type in there, your colleagues, your area of expertise or what field you're in. For example, I'm on there as, as a digital marketer, as a marketing consultant, and unsaid things on there. I've posted things on there. Again, don't try to be too pushy with the selling side of things. Trending genuinely tried to help people answer questions. And also if you are posting a question on there yourself and always in a rather than doing it in a promotional way. For example, these here he has the best health tips. You know, it's all, you know. You ask a question. The idea is you get more engagement if you asked him a question like, what is the best diet, Atkins versus Quito question mark. That way you get a lot more engaged engagement because people read questions and you get higher click-through rates as it's a top tip there. Now the foil is, is one of my favorites. And this is actually collaborating with other complementing third parties. So are you just going back to the economy that the personal training and the fitness side of things. Let's say you are a personal trainer where you've got a fitness you're summing kind of fitness attire or fitness equipment clothing. If you're selling like fitness clothing for example, you could partner with lock and equipment, fitness equipment manufacturer and say, hey guys, you know, I'm, I'm gonna be doing some men, you know, some some enzymes and promotion for REM for some micron or fitness. Would you mind? I'm going to be using your equipment in my videos? Would you mind giving me a shout on your channel or news or Facebook account or something like that. And a lot of them are happy to do that. So number six on the list is interacting on forums and commenting on blogs. Again, don't try to be like put, be pushy. You also try to oversell yourself. Sono ideas, but just be helpful. Interrupts. Be as helpful as possible for two people and you're naturally find being helpful will allow people to engage with you a lot, lot more and they'll be actually more interested in what you do and how your business can actually help them. Never seven, Troy, a nice simple one Troy local conferences and local so seminars as number 8, is valued at events and make sure you're always in branded clothing. Always a big a and we had tried to get website dress on and on somewhere on your clothing, your logo, your branded clothing is a biggie as a definitely do that. And just so you know, business cards as well, make sure you got those with you. Again, more good ways to drive traffic to your website. Because remember guys here we're training droid free traffic in order to create those re-marketing lists on Facebook. This is why we're doing this. So number nine is locally resides. So things like Craigslist, next door, gum tree, the canto, depending on where your base, you're going to have a good, reliable local website where you can post things, get ideas, share motivational things, explained about who you are, what you do, what your business is. Post a website on there and you can get traffic that way as well. And the final one on the list is number 10 is just in a perhaps run a podcast or a webinar. So never underestimate the power of these things. They can work really well and there's lots of gear free ways to do that. Just do a quick Google search and search for either free podcasting or run a free webinar, team up with local people. And you know that another great way to drive lots and lots of free traffic to your website. So that's it for room for this one, everyone. So that's my third Top Hat, is to recap on ice to build those remarketing lists and create a re-marketing campaign. And you couldn't, you can always actually, you know, you can create different campaigns and Facebook. So you can create one or two for the hacksaw talked about in the previous lessons. And the third campaign is, and what I would personally do on the third campaign is just run a re-marketing campaign and then just look at the stats. Just compare the stats, sales clicks, conversions, click-through rates, and just have a little look. And you know, I'm, I'm pretty common goals. You'll, you'll probably notice that the remarketing list is actually a little bit cheaper and converts a little bit better than some of the other ones on there. So I hope that helps. And I'll see you guys in the next part. 36. FB Ad Hack 4: So my fourth Facebook ad hoc is a relatively new one, although it's fairly unused and that is Facebook Messenger marketing ads. So essentially, this allows you to send messages to people inside the Facebook Messenger feed. So you'll see from the screen here that the three main and most popular ones that most people use tend to be the traffic, engagement and conversions, ad, ad campaign setup and through their objective. And these are the main ones are around that, but one of the best ones and one more full tags is estimate the messages one. So I'm going to show you how to create that from scratch. But if you look on the screen at the moment, you'll see an ad. So we're a messenger add essentially choice in silico few days that will display in your Facebook Messenger app an advert. And they, they get very, very good engagement. However, the beauty of a Facebook Messenger ads combined with a, another free software which I'm going to show you how to set up from start to finish in the next lessons, it shows you how to essentially allows you to engage with customers with one-click. Without one-click, you capture customers contact details, such respond to them and you can contact them via Facebook Messenger messages freely thereafter. And the amazing thing about this little hack is going is that you can actually use the open rate and for messenger message in the message is, is a lot La Jolla, it leaves only the 80 percent open rates. This is and on email, which is 20 percent. Um, so that's a that's a, that's over a forex, different four times difference of open rates. And obviously the more eyeballs you get on your marketing and your messages, the higher probability in the higher chance you've got of converting that customer into a sale. So this is a fantastic little hack. And as I said in one of the next lessons, you will see I'm going to show you how to set up this strategy step-by-step from start to finish. And you're using a free software. And the other fantastic thing about this software, everyone is that it allows you to amalgamate chatbots, automated chatbots. So it actually allows you to be a lot more time efficient, a lot more productive, a lot faster, cleaner, responding to customers. Nurturing leads. It allows you to qualify. Leads that you go on your website a lot, lot faster, quicker, and easier. As I said, you don't need to use as many resources. So you know, you might be spending time on live chat or you might have lifetime on your website. But you might not always be able to solve answer customers as cookies you want to. So this, as I said in one of the next lessons, I will show you how to convert setup from scratch. Facebook, marketer, message marketing ad alongside with the chat bar to really explode that side of it and allow you to capture leads very, very quickly and easily in there. And then this will be a lot, there'll be automated. So we're just going to really cut down a lot your work. Now the other great thing about the Messenger ads hack is it also allows you to get permission. So if you're in a GDPR country where you have to follow abide by the GDPR rows. Once a person clicks on a button on your RAM, on the app itself, they, they automatically opt into your marketing because essentially they're going to ask you a question or they're asking you a question. And the way I'll teach you how to set it over and they automatically opt-in. Why? Because they're asking you for support. And soon as they obtain you've got access to their full name, you've got access to their con of the contact details. And you can also send them what we call chat blasts. So once you get coming in a few 100 plus in there or less, you can actually chat, blast all those people, sending them, send them a message via Facebook, ad in Messenger, and then all those, all your contacts, glycogen or you upload those contacts through a custom audience, which I showed you more of the previous lessons. You can send them a chat blast. And as I said, you know, with over 80 percent open rates and over 30 percent click-through rates, you know, there's, there's a world of a difference between chat marketing and email marketing. Are you really? I mean, yes, email marketing is gray and it still works very, very effectively. But it is becoming a thing of the past and would save your soul spam going around these alternative ways and new smarter ways is what makes it a very, very good avenue and a good way to scale and grow your business or your clients business. 37. FB Ad Hack 5: To happen in the phi very worn is a different kind of style and what it involves is, is actually promoting another business. So you might be thinking to yourself, well, hey, it's my, you know, I find it quite tough to actually promote myself and my own business and services. You know, why, why on earth would I promote someone else's products or services when it's so difficult to do my end. So I'm just going to break that down, then explain that to you in this lesson and then give you some instructions and some helpful tips and hacks on how to scale your account thinking outside the box. So what you wanna do is you want to partner with somebody that is complimentary to know what your services. So depending on who you are, what you do, and who your target audiences, you want to find somebody that can complement your surveys and you've gone overlap in your audience targeting. So let me give you an example of this. On the screen here you'll see got a phone cover. So an iPhone phone case. So something that would compliment there. So if you're, if you're running, let's say your iPhone covers, um, so something that complements are regularly while is unless a screen protector. So if you don't do screen protectors, however you do do phone covers, you might want to reach out to another company that does the glass screen protectors because they're gonna, they're gonna get it. They compliment your OUD very well, then no indirect competition. So you could reach out to them and say, Hey, I'm from same service company, but I love what you guys do. This is what we specialize in. And we'd love to do so Flickr code promotion with you. And we can do it. I can create a template for you. So if this is something that you're interested in doing and you want us or reach out to a few people. And you know, what I would recommend is, is to target people in your own sort of urine native country. So you know whether you're based in US or UK, Canada, Australia, wherever it might be, you know, Target the company use if you can in your own country. Because this will just make it a lot, lot, lot easier in terms of economy. From a language and communication perspective in terms of commerce, shipping things. Again, that color conversation going be a lot, lot easier, more and more RAM, straightforward. So that's something I'd definitely recommend. I'm, I'm gonna give you another example. I mean, there's lots of examples here. So another one could be, you might be a fitness coach or personal instructor. And you might be promoting other equipment or the equipment that you use in your YouTube videos, on your website, in your Facebook ads. And don't be sure to reach out to the potential partner and say, look, you know, hey, you know, would you fancy doing a partnership with me? And also don't be, don't be afraid to sort of say, you know, I can kind of run ads for you if you'd be happy to do the same for me in return. And you can actually run Facebook ads for each other. So that's it. That's just a great way to try something slightly different and then a little bit outside of the box. And it's very, very effective. Affiliation and partnerships or, or, or, you know, the next thing to do. And I'll highly, highly recommend it. 38. FB Ad Hack 6: So my sixth and final hack, everyone is the coming God hack that allows you to tie in with the software that I'm going to show in the next lesson. This is going to automate your messages and auto responses in Facebook. So essentially a comic God allows you to setup and obtain message for anyone that leaves a comment on your Facebook post, on a canonical boosted post or a Facebook ad. And wanted the coming god is setup on the post and the ad will allow your body to automatically send messages to anyone that comments on the post or add. So this is really incredible way, an easy way to get Messenger, optimize and grow your list and grow that custom audience lesson. So at Facebook. So I'm going to also show you how to do this. The easiest way to do this is to create a post that's gonna go hoeing engagement. More than the posts are works when you're ready. Bow is a question based post. So a question based post is something, for example, what you can see on the screen here. So you just, you'll ask a question to your audience, your boost a post inside Facebook to your targeted audience starts. The key here is to boost opposed to the target audience that you want to capture. So you really wanted to descend, did I could people love to answer questions and this is why you get so much more engagement on these types of posts, which seems fairly generic to the person. And what you do is you ask a very, very quirky question or something that is a bit of a brain teaser. And people love to solve, comment on these things. They love to get involved. And what you, what you DNase one when you create the ad inside Facebook, your target, the audience that you want. So for example, if you were a web design company and you were looking for small business clients in the same area. You'd kind of make sure that you set it up in Facebook to target that particular demographic audience. And you set it up, say you are specifically trying to capture them. That's really, really important. You don't want to throw this out to anybody and everybody of course, because you'll just get everybody commenting on there and you'll get kind of non-relevant audiences. So a good marketing campaign. It's always about using good-quality relevant audiences and call it getting quality traffic. So the beauty of this kind of this method is you get very, very high engaging post which Facebook clothes and your capture new automated metering through these tests off with our shareholders. Then in the next lesson, your cut down all your time and it will allow you to respond back to those customers void the automated method. And so, so as long as you can two birds with one stone because only capturing the audience that you want to, but you're also getting all their contact details. Everything is all stored in there and then you can send them chat blasts later on. So you just essentially you're growing and growing your funnel. You're growing your database of customers. And that's very, very important, not really fundamental in marketing, to grow your database of good quality, contact and prospects. So you can market to them after build that trust, nurture them along, along the way along that journey. And then start to kind of tease them with job offers and your product listing, all your service. So I just want to recap here, everyone. The recent ad hoc. So I've just gone through just to give you a quick idea and a very, very brief overview in summary, to recap what you've learned in the last few lessons. So what I've tried to do is I've tried to amalgamate all the hacks in some kind of synonymous order. Working from the top of the funnel through to the middle of the funnel all the way to the bottom of the funnel. So earlier on, in some of the lessons in this course, I always talk about the top, middle, and bottom of the funnel and how important it is to get customers to move from these different in parts of the economy point, Janie. So not all customers are the same and they all have to be treated differently. No E coli, which is a key key takeaway. So customers will generally start at the very top of the funnel where it's void. And they'll be at the research stage and they will be ready to buy. So the economists be interested in a product. So let's say you're selling coats or something and our T-Shirts or apparel clothing online. So you get a cost may be interested in It's coming up towards winter, let's say, and they're interested in purchasing a winter coat. And so they'll con law there at the very top part of the funnel at this stage. So there'll be thinking of, you know, or I need to get a co you know, it's the weather's going to be turning colder. So they're very, very top of the funnel at that stage. So they, they might come into something like, you know, in, in, in Google for example. And they weren't sort of type in something like winter coats or something like that. They'll then London on a clothing website, them I haven't dealt with. And they might then bounce off and search on a few other different websites. Well, and then have, what then tends to happen is there might have looked at a one or two coats of their conoid, got their eye on, you know, those companies then there could have been there. If they're small companies, they'll be running kind of Facebook campaigns and fixed Facebook or remarketing. And, and that's kind of where you capture them because once they bounce away from your website, which has, as you remember from the earlier lessons. So they didn't run 90 percent. And a good remarketing Facebook and gives the customer the opportunity to look at your offering, your product or service again. And it's like a little gentle drip feed reminder so they can look at it again and go, Hey, yes, that was the code that I had my ion so that they, if they haven't con la Monte your website, they'll see a re-marketing add that will pop up somewhere on their feed elsewhere or in their Facebook feed or more even pop up on their phone. As I mentioned, if you, if you follow the steps and they go into in this course. So just completely Jen, go through into the middle part of the finance, are there at the corner of the awareness, stroke interested part of the funnel. So they've gone from being from top to the middle. Or you then wanna do is you then 10, serve that particular customer, they might come back onto your website. And then what do you then want to do is as the bottom of the funnel, the lowest part of the funnel as you want, and then serve them with an offer or an incentive through a Facebook ad. In a, hey John heads, whatever, the hedge, his 35 percent off disco. You can kinda see the monad or, you know, we've got a flash sale on this weekend up to 50 percent of hurry and seeing stuff law now, this is kind of what you know, I tend to do on a daily basis for my clients and for, for, for the, for the companies I can solve for. And this is a very, very effective and a fantastic working formula that really, really helps too. And, you know, take customer's journey for us and said from the top of the funnel to the middle and then all the way to the bottom. And this is the key to marketing. Your understanding, your target audience, your market, your ring again, a good deeper understanding of these customers. You, and you're kind of helping them move through that funnel from top, middle to the bottom. So so yeah. So it's just to recap, as I said, we started off with some of the earlier add hypoxia or low, those are all current top of the funnel. So we've got the inverted at targeting method where we flip the whole Facebook advertising on its head and we use a very, very different outside of the box and hack that allows prospects to engage with different interests and different ways. So that was a gas very, very top of the funnel. We then look to the column that the food foil method or beginning people to interact with each of their colony against each other and cause a bit of a stir on there. And, you know, we then looked at the, the, the, the remarketing one, which I just talked about Maman ago. And we then moved on to Collinger, blasting them more through to the USA from the from the middle more to the corner of the bottom of the funnel where you know, through the chat blasts and through the messenger marketing ads where you call him moving more through to the bottom of the funnel way you can kind of send them direct messages. You can send them a chat blasts and get them into the Columbine mode and caught him into the kind of conversion mode where they are actively looking to purchase. So I hope that covers the stages from top, middle to bottom, the final. And I hope that's given you a really good idea and some tangible ways to get it all implemented. As I said in the next lesson on now going to show you how to set up the, those chat blasts with a free fantastic software that you can set up right now today after, after you finish the course. And I'm going to give you your great ways or IOUs to capture those audiences and then send them to a free messages and blast message to them and get those fantastic high, high open rates. 39. Facebook Shops: Okay, so in this lesson, everyone, I'm going to show you and walk you through setting up something off in reading, excited about for a long time. And it's finally here. That is Facebook shops. Yes, Facebook shops have finally arrived. And I'm absolutely stoked about it. I'm super, super excited because oil theories can absolutely change the e-commerce game. So this is something that Mark Zuckerberg has been working on in the background for a long time. So he's always pushed the social commerce side of things and he's always believed that social commerce is the way forward. So why is this, the reason why this is so important is because people in consumers in general are social beings. We're all social beings. We'd love to follow each other as we would like to see what others are buying. We like to see what others are doing. And this is why the Instagram is absolutely exploded. And things like Tiktok, they're doing. So, so Wow, they're really pushing the boundaries. Or two, you've got an Instagram course in the pipeline, so please do follow me. As that's going to be released really, really soon. I'm planning to release that in the next couple of months for 2021. So when doo doo doo, definitely follow me for that one. Um, but yeah, no effect going back to the Facebook shops, you know, really, really excited. So I'm going to show you how to set one up from scratch. So Facebook shops is available in most countries at the moment, particularly the top for the Big Four. But it will be coming into your country very, very seems it's definitely worth watching this tutorial and learning about it because it is going to be so powerful guys. Because it's going to combine the way people can shop online. You can integrate it with things like Shopify, which is also really powerful. But people come boy, straight from your Facebook page, from inside Facebook, there'll be able to send you messages again already integrating Facebook through Facebook Messenger. You can already the ads and the promotion. So it was only a natural fit for Mark Zuckerberg to integrate this all and have it all setup on there. So it's really exciting. Please do take notes during this part of the lesson. Are trying on trying to cover as much as I possibly can. I'll try and squeeze in as much as I can from setting up your catalog to create your first product on there, and integrating it with another shop, should you wish to do that? And a lot, lot more. So super-excited, a cold weight less DOI then ls doing now. Okay, so the first thing that you need to do is instead an Oakland to your Facebook business page. And once you're locked onto your business space, if you look in there near the top right-hand corner, you've got settings. Click there. And then if you come down to where it says templates and tabs on the left here. Click there. You then want to scroll down a little bit and hit Add Tab. And then see the option for shop here. So click on Add tab, close. You then got the new option for your Facebook shop here and just grab this guy is a move that up. Okay. You want to put it somewhere fairly near the top? I'd recommend underneath reviews and shops and post because they normally show these by default. Once you've done that, if you go back onto your red, your page. Okay. We can now see that we've got shop here on the left-hand side. So click that. Okay, So this is, we're now going to set up the shop. So we can see here that Facebook is saying that, you know, we can showcase products, make it easier to buy from us and customize our shops. And let's go to the commerce manager. Okay, so this isn't the brand new dashboard. So what we can do is we can either they utilize Facebook shop to push sales through to our third party shock, such as the popular Shopify, big commerce and some, some of those in there. Or we can use it to push it through that Facebook commerce manager, which we're gonna do in this case. So select this one here on the left and then hit next a cake. So again, can either check on another website or checkout with Facebook or Instagram. So in this example, we're just gonna use the checkout with messaging. So what can show you how it looks. Kick next. Slit the page at you on next. Okay, so what we're gonna do now is then we're going to create our new catalog so that the idea of the catalog is to organize and make it easier for you as a shop owner or a business only note to create your own store catalog, say for and to categorize things. Say for example, let's first assign follows a, let's say a computer store or an IT hardware accompanying necessary. I would do what, a catalog name of Keyboards, let's say, for example, say computer keyboards, that crane warm cocoa called keyboards hit next. Ok. So Check out with messaging. This is our page and this is our product. Okay? You have to agree to the T's and C's and then he finished setup. Okay, so this is now going to set up our shop. And Facebook is just going to do its thing now. Okay, so we're now into the main commerce dashboard which Facebook is created, which is really, really cool. So when, so as you can see, they've added a few new things in there. A list, list, click on Done here, and let's start adding in our new product inside our category that we just created. So you can either click on add products to your catalog here, or we can click on Add items on the right-hand side that was there. So I'm just going click on an ad and show you how easy it is to add our first item in here. So add item. So we're going to see you can choose from, are they using your Facebook pixel, which I've covered in the previous lesson. So if you are using less a Woo Commerce, um, or, you know, or Shopify or something like that. And you've got your pixel installed. Facebook is small enough to actually dynamically pull those items from within your catalog, from within your shop that exists already. So that's a really cool option goings and then that's really, really handy. And it's a big time-saver. But in this scenario, you can also upload as biochem bulk upload. So if you're using something free like a Google Spreadsheet or read an Excel spreadsheet, you can do it that way, which is a little bit more complicated. However, in this case, and I'm going to show you how to do it manually, which is a little bit easier. Case. The first thing to do is to either drag and drop your red, your main product image or just upload it. So I'm just going to click here and upload it now. So I'm just going to take temporary keyboard image on there. You can add additional images on there. So I'll just click on there and just put the same one in there just for the moment. Okay, you then want to name your product. So we're just going to call it at all keyboard, okay? And in the short description, we're going to call a wireless keyboard. Okay? Now your skin, so your stock keeping unit is very important because this is how you identify what has been sold. So imagine that you've got lots and lots of keyboards and lots of computer items, you'll stop your skew or your stock keeping unit, which is a very common e-commerce terminology that you'll come across time and time again. This is how you identify which item is being sold on what to ship out to your customer. So for example, in there, you know, I would name it something like AK one. So Apple keyboard one for example. So I know that, you know, when that cells, this is the item that the customer is interested in. Now, because we've chosen the messenger link, this will send this to a third party site of our choice. So we're just going to pop in there, any website address in there at the moment. I'm just going to copy this and now just to show you as a quick example. Okay. Now the sale price, I'm going to set it as 25, Okay? And the currency you can says Are they will all these in here. There's lots and lots of them in that. Again. So I'm going to set mine is GBP. Now the sale price at sort of the full price or the ROP, I'm going to set that to 50 pound, okay, so 50 percent off essentially on there. Okay. So, so it should so as 50 pound sorry, show it's 25 pounds, which was 50 pound as an offer. Okay, so it's really important. So we're going to pop in there that we've got five available. Okay. And you can have this on, both on. You can also show these as off, or you can create a just select these as often then it won't show on the front-end does handy if you want to solve, create a few, leave them as off, test them, view them once you're happy with them, then you can sort of click this and set them live. So quite a nice little feature. Set the condition is all of these here. So we just set that as new brand quite important acts is good for search engines and search visibility. So definitely put that in there. So it was put in that. And keep that as Apple. Now you're Marion's here. What you can do is you can create different variants of your products and necessary, I had different colors of that keyboard. Let's just say I have White Enter, I add black and green less than say for example. Now, the other cool thing about variances, and again, this is very common in other e-commerce platforms such as Shopify, even commerce. And you can create different pricing for different variants. So necessary, our black keyboard costs ten pound more than our white one, for example. Or you do is you just go in there, click on Enable editing. Okay, set your black corn to 35 GBP. And again, you could do a sale on their 30 GBP and set your inventory or your stock as follows. You can also go across and fit in any content IDs should you wish. And so this is a really cool way to showcase more quantities. Other variants really, really good for like clothing and a Toyota shops as well. If you're doing anything like that. You can also added lots of other options in there. So I'll just show you in there while set goals that they got and fit soils, flavor, lens, material model, sentencing, perfumes, size, we're all sorts in there, so lots of good choice to choose from inside there. I came. So obviously there's just got rid of it now, but I'll just quickly pop that back in. Okay, so essentially guys, that is it. Okay, so let's just hit Add product on there in the bottom. Okay, so it's going to add our three items and it was either one or a temple. We had three variance of a. Okay, so that is now complete. Everyone that is on that, okay, let's hit Done on there. And he's our first product. So let's take a quick look at it on the front end. I guess if you come into the front end of your your page, you'll see you've got shop here on the left, a cape. But what I am going to do is everyone, I'm just going to change and swap out this send message button here. And I'm going to actually pull our shop button there instead. So let's do that straight away. Let's click on Edit button on the right. Okay, let's click on shop with the a, which is just in this little tab here. Shop now. Okay. We're going to hit Next. Okay, It's going to ask us for our website links. I'm just go in there. I just paste in your link again. So you can just copy the link from your shop once you've clicked on that link on the left-hand side, hit Save and then hit finish. Okay? Which now says Shop Now just fantastic. So we can just click on this. Okay, This will read artist to our shop page. Okay? And here we go guys. Here's our shop, and there's our keyboard that we've got there. Okay, so I can even search our products and now I can view this product. So if I click on that as a customer, this is how a customer will see it. So we can see on then there's got the price on there. It is. It's got five left. It's even got the colors in there. Okay? I can select the quantity that I want. And then I can even locate comment. I can share it, save it, view different kind of images in there. And then what it can do is I can send a message to the shop owner, which are for that. And this is what comes up. Okay. If I hit send out come through strength through to me and then I can contact that customer bug and get that and get that sale. So absolutely fantastic. Read or anything that this is going to change the whole e-commerce game. As I said, this is just investing side. And I will show you the purchasing via Facebook as well shortly. But in essence is exactly the same principle of setting it up. But it looks great. It's simple. Once you've got a few different products on there, you can kind of add in a lot, lot more and do a lot with it. So I'm really, really impressed by it. I'm definitely going to be using it for, for, for my inclines and also for, for myself. And I call wait for you guys to start sharing your Facebook shop with me as well. So please do so in the comments section as I'd love to see and see how you're progressing on in there. Okay. 40. Landing Page Optimisation: All right, so the next session is one of my favorite sections and that's all about landing page optimization and gain the most from your Facebook traffic. So Facebook traffic, I'm creating a successful online business is about two halfs. It's all about driving relevant, good-quality traffic to your website. But then importantly is to convert that traffic into either a sale or in its sum formula inquiry. Um, so my recommendation is if you are not using some things such as WordPress, um, or let's say Shopify. If you're studying online, then are really highly recommend that you use this type of CMS Content Management System, which essentially allows you to quickly and easily create webpages that are SEO optimize their search engine friendly stray out of the box. Um, and yeah, just using something like a good-quality themes such as theme K2 alongside button called card flows, which I'll talk to you more about in just a moment. These themes and plug-ins combined are very quick and easy way to sort of build a very powerful website. So if you are sending traffic from your Facebook campaign to website, you can use facebook to Craig leaves just purely inside Facebook using the lead generation forms. However, most people will send their Facebook traffic to a website so they can capture more data from their customers. And if you are, then I really, really recommend to check out theme K2 along with Carl flows, which is a WordPress plugin, which is a free and a paid version. And they're both absolutely fantastic. So let me just quickly show you what theme K2 is about. So this is the theme K2 landing page. So it's essentially it's a WordPress website builder which has been put there is supercharged. And yay to essentially say a marketing powered website builder that allows you to quickly and easily create powerful websites with very little or no marketing knowledge. So you can utilize that traffic and create a very powerful website. So, so do check it out. And yeah, hope hopefully that will help. Now, I'm also going to show you call flows. So again, current flows is essentially a funnel builder. And again, there's a free version and there's a paid version. For most people, the free version will be absolutely falling to get your forwarding. And essentially what that will do is I'll really complement your Facebook and online marketing strategy to create those powerful and unique funnels to be able to solve really turn those visitors into actually sales. So, I mean, if you get stuck with any of those, do leave a comment below. And I'll definitely look into that volume and I'll give you some Memoria somewhere in feedback. So so I hope that helps and I shall see you in the next lesson. 41. Share Your Facebook Marketing Results: All right, So now we're gonna, it's gonna talk about a bit of sharing and some feedback. So I'm just throwing this out there and it's a bit of an opportunity for, for you guys to actually send in your RAM, you know, your Facebook ads, do you mean so contact me via discussions. And what I'm gonna do is I'm going to personally try and look into these for you and give you my expert feedback and help you The any way that I can say, please do drop a comment below in the discussions. And as I said, I'll try and proceed. Look at the first 10 people that drop me a line in there and on ablative for you. So I can't wait to do that. And thanks very much. 42. Email Marketing - Part 1 : Okay, welcome back to the next lesson, everyone. And in this lesson we're now going to cover off and the e-mail marketing side of digital marketing. So we've currently tool a lot about performance marketing in terms of driving along good quality traffic to your website, creating your website, monitoring and measuring your traffic. And we're now going to continue off and go into the next phase. And is 2, 12, you build our website. You then winners or capture an email and you wanna call em, ensure that you're marketing to those customers and nurturing them to current grow your list. An e-mail is a very, very powerful way of doing this. So we're going to cover off email and the software that I personally use and the one that I recommend for all my inclines is this software here, and he is called Mailchimp. So let's dive in now show you how to get the most out of it and how to set a male chimp capturing emails 3 website, and then just aren't to market to these particular customers to generate sales leads and a lot, lot more. Okay, So the first thing to do is everyone is to head over to mailchimp.com. Okay. And just hit the Sign Up button. I just enter in your details that you want to use to sign up a case. I, once you've signed in, you'll see a screen like this to select your plan. I do recommend to begin Winslet the free plan, and then hit Next. Okay, just pop in some random details in there and then hit Continue. I'm just pre-fill these again, it uses R1 to Madrid. Details are popped in. Okay, now so it just says on there Mailchimp, it's asking about the contacts. So these are kind of e-mails or contact details that you may have heard of previously had. Or you can actually purchase lists as well, just ensure that they are, they are GDPR compliant. Home on, obviously bought them from a reputable company. So for example, if you're less than, say you're an electrician, I'm in New York for example. You might be interested in getting con of contact details for consumers in your area or email addresses. And you can reach out to companies that provide e-mail addresses of prospects just to ensure that they are legitimate companies are fully GDPR compliant and these customers have opted into kind of have that detail shared, Otherwise you don't want to get yourself into trouble. So you can pollinate? Yes, you have nowhere. I'm not sure for the minute and this particular one I'm gonna put no, because it's likely that you guys probably haven't got any list to start off with. I'm melting just goes through a few of these bits to do some any products or services. But neither and NADH just know that this is just for their own column, for their own personal kind of data and their own list. So what you wanna do is just head over to the create section here, hit Create. And then what Mel Shimon does is it gives you three different ways to create an e-mail template for your first campaign. So you can do other things with Mailchimp. You can sort of create surveys, sign-up forms, which I'll show you in a moment. You can even create a website, a environmental chamber through here, and landing pages. I don't really recommend those for the minute. You've got things like WordPress, theme K2 to do things like create a website landing pages and they're fantastic for that. You know, you want to stick to a platform that specializes in what it does. Mailchimp is known for email, so stick to e-mail for this and don't get too hung up with all the other things. So we're gonna go with the e-mail. You can choose a template or do highly recommend that you choose a template because it just makes things a lot, lot faster, easier, and quicker for you. So you then get a screen that looks like this. So you can e-mail, sent an e-mail on there. You can automate and send automated emails. So basically in a transition, website said we're not gonna touch that side of it at the minute. So I'm going to click on to email, okay, this particular one here. And I'm going to choose this template style that I'd prefer. And they're colored layer the oil Loic. So generally I kind of lied to go for something that's kind of quite central, quite simple. Promoting a certain product or service. You've got a nice cone of light. Here I'm image in the center. You've got your logo at the top. It should preview that one to show you a little bit in better detail. So say this is how it will look like. Noise title here. You can put a picture there. Noise call-to-action button here, and couple of more products and services you can call a tweak and edit these as you see fit and remove them as well. So this is the template style that I like. I said, you've got a few more in there and if you actually upgrade, you get even more to choose from. So I'm gonna keep it nice and simple. Go ahead with this particular one here. Okay, and of course, Mailchimp gives you lots of different color options, lots of different avoiders, images, buttons, and so on and so forth. So I'm going to just going to hit here, I didn't the logo and click here. And then what we're gonna do is I'm actually going to replace this with an image logo. So male chimps actually decided in the last 30 minutes of this recording fat to add in a new feature called creative assistance. So you have got this option to use the creative assistant and get through my files. You can even use Giphy and search for certain things in there and products, more violence, et cetera. I'm just going to go ahead and hit the replace bone. Keep it simple. So it's still editing the logo. Hit Replace. So these are just some pre-loaded images I've got on that I'm going to hit Replace. You can then actually move this lloyd. So I do like a prominent logo. I do recommend using a noise good soils logo because particularly on mobile, it will look good. You can't make it smaller. So I can make this a little bit smaller. So somewhere, somewhere around there, it's good. And then you can continue to edit this as you see fit. So you know, showcasing products. So you could do some, they'd like 50 percent off sale. Now on so let's just add that in now we then want to do is centralize it. So high light hits Enter, font size and style, you can change. So I could call this a lot, lot bigger, shallow morning to you can bold it and make it a different color colors at the minutes of a gray color, I'm going to make this black. So you've got maximum stand out on the screen. And let's go even bigger. So you'd only get bigger than the logo, but you don't want to go noise. So 50 percent noise catchy headline on there. If we want to make it less a red, to get it caught even more, you could do that or we could choose more of a branded colors. Sure, you wanted to mature your brand, although that's a bit painful and the eyes, so say lots of different options. A Galois, you can change the image. So let's replace the image again, and let's just pop an image on there. So let's just put this all in there. So I'll insert that in there. So we go. So we've got noise image on there. You can also and you can, yeah, you can entity it changed few different bits on there and add some filters on there. You can make it college duotone if you wanted to. You know, different calming colors, which looks horrible, but legal, lots and lots of choice. They can do pretty much what you, what you want with it really. So it's going to close out, keep to the original lock of the original image. Again. You can call him make this bigger or smaller. I can drag this up and down on there. And yeah, you got to rots and availability. You can add a background image should you want to. By clicking the image there, you can add in a background image on there as well. Oh, person lied to clean, keep e-mails and this is a top tip, nice and clean and simple, easy to read. Most people look at them, emails on their phones these days. And a lot of people these days are very, very short attention spans. So you got to pay all these kind of things in mind. So you want to keep the IMO note in Kenya and simple with a punchy had loin. So you've got your branding in there and noise at lowering your hero image. Maybe a little bit about the offer or process a little bit too much text. So you can call it edit all of this. You can put whatever you on. Something like, you know, for a limited and volume only. Get this call with 50% of something like that. Just something quite punchy. Get on when a centralized that can get, you know, you can make it bigger or smaller. So if I wanted to make this text a little bit smaller, just kind of highlight this here. I just saw perhaps do 14, 15. There we go. Let's centralize the text underneath there as well. So slept all centralized, perfect. Let's change the color of this button to more of a green color. So let's pick a green that's a little bit more closer to the actual brand. Came. There we go. And so we've got that on there. Again, you can edit these, I think you get the idea now it's very, very easy and simple to use mail chimp to call it edit these, okay, D address details. These are what you filled in at the start. So I won't edit all of this because I think you've got the idea now. You can edit all these and you should put in your own correct details. And from a legal perspective, that is the right way of doing it. So once you've done that and you're happy with the content of your email, a hit Save and Close. And then hit Save and Exit. You then want to name your template and I'm gonna call my templates one, for example, hit Save the case that's now saved my template under my e-mail templates. So I can always go back to this style of template and layout. Again, you can create multiple templates through here and through the content studio section as well. So if I then want to create a new campaign, so I need to do is go to campaigns. Just close that. Okay, and then either I can edit this one on here. So let's just go ahead and hit edit. Okay, and then come over to the content section here, and then hit Edit again here. You then want to switch the template when it loads. So excelled off, hit template, switch templates. Okay, and then Saved templates and then select this particular one here. Again. So hit Change Template. So it's kind of pulling the blocks and the style from this on. So here we go. So it's got all that in there. So once you've selected the particular template that you like, hit Continue. Yes. So when melt images warning us about the placeholder content on there, which is pretty small. And as I said, obviously went once you do your problem one, just edit those and you can keep editing. Rock must exit anyway. Okay, so I'm happy with this style of email, okay? And then I can now start to add my recipients. So this is the list of people that I want to send the email to. So I didn't recipients and now I can either import my contacts. So if you've got a load of email addresses, of contacts pre saved, this is where you'd import that file, which is typically a adult csv foil. If you haven't. And I'm gonna show you in the next half how to add the form onto your website to start collecting all those emails. So I'm gonna show you that side of it in a moment. Again. So that's where you add that in there. So let's just come to allow for a minute. So the name that you would do is so let us say for this particular one would be next. Wheels and tires. Oops. Okay. Our email address, I'll just put anything in there for the money. So next wheels, tires.com. Okay. I'll see you'd want to verify that you might need to paint a bit snippet of code onto your website, say that you can't do that. You know the moist or send an email to this address. So go. So just to verify that a naught and easy stuff, self-explanatory. So we hit save on that. Obviously that was good area for the mini goals or not verified desk, but don't worry about that. So subject, very, very important. Subject is probably one of the most important things of your e-mail because this will typically define whether a person will open and read the email or, or, or not to actually open it. And there's a few of the top tips I can give you here. One is to use some emojis and Mailchimp know this and they've put into emojis and noticed pretty cool. So you've got the search function in the so called search in a moment. But you want to use things Conroy can check boxes or arrows or you know what? Pointing and take something like this or this. These are very good icons to use. The green check mark is an excellent one to use that one there. This tends to get lot of opens. Also. No entry one. It captures people's or if for some reason. So these are very, very good emojis to use that you can use on their things ca1 like Whoa, big offer, a huge sale. Things like that will really cool sale. Self.name, stuff like that is what you wanna do. So big. So don't, don't, don't use all caps lock because they'll, they'll push e-mails into the spam folder. So something really important here to note each email that was sent out via the network or, you know, male chimps network. It gets scored on a point system. So if soon emails are sent, towel get scored on a point system too high, they'll land in the user's spam box and that's no good. So I'll see your emails won't get seen. So you've got to always make sure you balance what you write in an e-mail, spam it, and put, you know, clicky, clicky multiple times. You don't put. So Timmy salesy words in there to merge or you don't call up or anything kind of, you know, explicit in there. For example, Euler. So these are just things to remember in email. You know, it can be sensitive. The Mailchimp system overall. Moment there's lots of different companies out there like Mail, Chimp, Rocket Mail and so on and so forth. But Mailchimp always has a very good deliverability rate, and that's very, very important. And this is one of the reasons why I recommended Mail Chimp. I have tried other softwares in the past, and that delivery rate hasn't been quite as good as male chimps. So Mailchimp has a very good trusted delivery school rate. So again, this is very, very important and something that I've learned over the many, many years I've been doing this. I'll have tried two or three other companies. And their delivery rate wasn't quite as strong as male chimps. All that the content was the same, that delivery rate for Malcolm was better. So that's very important and that's the other reason why I'm suggesting and recommending Mailchimp to you guys. So yes. So going back to there, so big sale. Now on hurry ends soon, we're going to exclamation mark. Again, be very careful with these exclamation marks. We don't wanna do that because Denmark lead to end up, you know, nothing. And in the spam box, and you can see here that less is more. So we suggest using no more than three punctuation marks on probably say, don't use more than what, one or two. Probably one is even better. And again, Yeah, these are top tips here that cotton mill term recommends and it's fantastic. Short and sweet. Emojis are great in small quantities. Space is empty, it's a 60 characters max because often the most people look at an email on their mobile phone. You can even look at some kind of yes, let's click on that. Lets us see how some of these performance, which is excellent. So a feature on there. So after you send them in check by Caitlin, which subnet line performed with your contacts. So that's good so that it's a male Jim will give you what k EMS score system to see which email subjects loins resonated with your audience better. Okay? So your subject lines is your preview loin. This is what, you know things a lot. Iphones, some sings what the user will be able to preview underneath it before opening it. So again, really important, you don't want to just copy and paste this. You don't wanna do that. So you want to personally in slightly different in there and something that will catch the user. So something on the lungs of, you know, is your last chance to get 50 percent off on this awesome Lambda. Okay, so that's a textile see, underneath that the preview email, but it's not the textbook they'll see when they open it. Okay, so I'm happy with that and that's a very, very good. So I hit Save on this. Okay, so now we've done our subject line from corner not known AS covered the two. As I said earlier, you need to build your list. You need to call the import your contacts, don't you've got a contact list on there. Again, you can also put on your socials and that he can connect to Facebook, Twitter, Instagram, and so on. Okay. The tracking solid events as a little bit more technical and I won't go into too much detail in this particular video. But you can call and get that setup on there. But this is the cool of the e-mail soy debates in what we're gonna do it in the next lesson because we're just running slowly over now in this lesson, I'm going to show you how to integrate a form on your website, just talk capturing emails to then to export that CSP and employ and add recipients in here. Okay. 43. Email Marketing - Part 2: Hi everyone, Welcome back to Part 2 or the InMail integration lesson. So in this lesson I'm going to show you how to integrate MailChimp form on your website to gather and collect emails to them later and to market to these customers. So I really, really important and really, really critical part of your digital marketing strategy. So e-mails, as I said earlier, is a very powerful way of gathering data and then to market to these customers layer and convert them into sales. So let's just dive straight in there. And that's adding a form somewhere here. So the first thing we wanna do is you want to just hardware on your page. You want to put your phone or daily want to put it somewhere near the top, somewhere ideally above the fold before the user scrolls. Why? Because awesome as prominent powered website is when the first parts of the website, so I'm thinking maybe I can call it pray somewhere in here, perhaps. So let's just go ahead and do this. So the first thing you wanna do is you want to go into the backend of your admin panel. If you've got anything, any plugins that need to be updated, or you do this, just click this little button here. Hit Update and hit Apply. And then WordPress will just go ahead and update all these, all these plugins I need to be updated. Just make sure you've got a backup as well before you do see this as a test ones are not too worried about that minutes. So they've all been done. And then hit come into the ad nepa. And here in plug-ins on the left-hand side a, by the way, I'm so I'm just going to come in here and type in Mail Chimp. Okay, so there we go. So we've got this plug-in here, which is at over 2 million installations in his military base. It seems to be it looks like it's the unofficial one. This looks like it's the official one. However, it seems to have a lower score than the than this one. So I'm going to go ahead and I'm going to install this particular one. The rating look fantastic on a song's gonna go ahead and update that. So I'm going to install that, just be mindful of when it's been updated as well. This just say foreman to go and list as a 45 days ago. Just be mindful of that. So I'm just going to go then activate on this. Okay, So that's been activated. So I'm going to come into the settings here, a case. And I was going to ask us for our API key, which we can get from a male chimp or show you where to do that in a moment from your dashboard. Okay, So I'm gonna plug that in there, hit Save Changes, and then this is going to connect to our website is a there's been authorized. So let's just jump into into the website. Okay, so once you've logged into your Mailchimp dashboard to create your API keys a little bit hidden. And what you need to do is come down to your RAM, to your actual account. Click on the icon and then hit the Account button. You then want to hover over extras and then come to API keys and direct stress. Okay, you Then just want to create this button here that says Create a key. So click there. Okay, So that's now created a key for us. Okay, So I can go ahead and copy that key. Now I'm going to flip back to WordPress, paste in that unique key and hit Save changes. So what we want to see it honestly a green button here that says connected, which is does, and that's fantastic. So we now have our website connected to our email form, which is automatically going to sink all our contacts that we collect from the male chimp form and in straight into Mailchimp in our RAM, in our audience, let's say now all our contacts inside that. Okay, So noise and easy. So let's just flip back to the website. So now what we wanna do is you want to create your form. So I'm going to put my form here. So I'm just going to come up here and hit Edit with Elementor at the top. So that's going to open the builder I. Okay, so I'm going to come in here and type in MailChimp, sign up form, right, sandwiches there on the left. So I'm gonna click and drag this. Okay, so it's not, so it's not playing ball. So let's click this appear and then in there and we go. Okay, so I'm just going to change this newsletter to sign up. Now. I will tweet this in a minute and make it look a bit better. So what you want then do is you then need to actually create the form and the field to when for where your users because Enter. So if you go back in that, okay, and then come to MC4 WPA, which is the plug-in that we just installed a moment ago. Click on form on there. Then we're going to call this form homepage sewing. Sewing up. Adni form. Okay. So now it's kinda is added our unique fields in there. So you can see here, this is called the code behind the fall, how it looks on there. So what I'm gonna do is I'm gonna change the label to something like enter e-mail address and then how about the soil? Nope. They're underneath. Okay. So you can play around with all the colors and you can, you can, you can do all sorts in there. You can't lie. Need to know a little bit about HTML. So for example, you know, you've got your placeholder text, which is as text in here. You could do and e-mail address. And then maybe you could do something like that. I get rid of that. There. Have that there. You can also put this there if you really wanted to, you'd have to play around with the code. And I'm just going to keep it simple for this example, just to show you our noise and easier is you can kind of change colors and settings and all sorts in there. Wo pins. So the user, which is recommended because it will confirm the opt-in after the next screen. So I'm just gonna go ahead and hit Save Changes on there. Okay, Once that's done, flip back to the front-end of the website and you'll see that you might need to refresh the page by refreshing your screen here. And you should see that this will actually automatically pop up here. And I mean, you can call it tidy this up. Say for example, you want to put this base above that. It's just, I didn't know spacer here. Okay. There we go. So we've got noise space above and below it. Now, if you wanted to, let's say, centralize the, this kind of make it a bit more, a bit more central. You know, you can call it centralize it there. You can play around with, then go down and just tweak it to call a CBO tip to make it how you see fit. On there you can, can it change colors on their buttons and so on and so forth. So it is nice and easy if you follow the steps. So, but, but basically this finally Update now, this is now lawyer for example. I said you come places anyway where you really want to you could tuck it in so my there oh, wow. I'm not sure what has come that there's a three day again. So yes, so I could sort of Psalm just going to fill this in with a random email address, distance show you what it looks like. Such as often as an old test one in there a minute. This is too. Hello at gmail.com. Hit sign-up. Okay. So thank you for you. So I request is successful, please check your email inbox to confirm. Yes, it because it's got the double opt-in to that will send an email to the actual recipient to double opt-in because we've got the double opt-in option checked here, which is this one he used double opt in. So just for this purpose, I'm just going to hit dominate know whether I do recommend that you hit yes, on there. Let's just stop getting spam users and just can go back in there. And just redo that again. Refresh. Okay, right. So now if we go there, we go. A perfect. So it says it's already subscribed, which means it's contrary. So now if we go back into male chimp, and then if I go onto my audience and an o contacts or should see that subscriber in here. Now, there we go. Perfect. So you can see there he's got a uses now in, in our list already. And I can export this list. Oh, yeah, if I go on to, you know, if you remember where it was when we created the campaign, so far gone to all campaigns. Click on this justice reform that we did. Okay? And then it, you can see all subscribed. So you can see in there that you've got the two recipients were told the ones that were in there a minute ago. So I can also edit those. And I can call you, don't get rid of some of those four wanted to or I can just mark it to them as as we, as we are. You know, you definitely take this to personalize the two field and you want to do F name in there. But do you underscore? Is that in a nutshell? That is preimage a, a die is your email side of a set up of c That's just getting asylum through your website, but that is the core foundation AND function I'm getting now. I mean, this looks pre pretty cool, looks pretty clean. And yeah, you know, you've got the option to call it market to these customers now wiring making collective, say for me here accounts to it. And this is just another tool in your arsenal that will help you get those customers and convert them into a lead or a sale through there. Okay. So that concludes the e-mail lessons. I hope you enjoyed that and I will see you in the next lesson. 44. Mobile Marketing Intro: Hi everyone, Welcome to the next lesson which talks about mobile marketing. So in this lesson, you're gonna learn what marketing is and why it's grown significantly over the last five years of winds going to continue to grow and dominate the marketing landscape in the future. So you just can't underestimate the power of a mobile phone. These days. You can not only stay in touch with the whole world, but you can also run your whole company of a mobile phone. So let's dive straight in and learn how you can harness the power of mobile technology and in particular, mobile marketing to grow your digital strategy today. 45. Mobile vs Desktop Stats: Okay, welcome back to the lesson, everyone. So let's just quickly and briefly go Ryzen, top-level stats in terms of mobile versus desktop. To give you a rough idea in terms of some of the figures. After this, we're going to then dive into the various tactics and strategies that you can use as Paul, you're mobile marketing strategy. So we're going to cover off things like your responsive design, which we've covered in the previous lessons to a briefly go over that. We're going to cover off beacon marketing, which is one of my most exciting marketing methods. And you're gonna get really excited over that one. We're also going to talk about an SMS marketing and text message multinomial shade the power of that as one, as a good mobile strategy over all. Again, same Tim's awesome starts just to kind of put it into perspective. As of late this year, in terms of 2022, we're looking like this is global starts in terms of mobile versus desktop. So we're looking at around almost 54 percent. People are now using mobile devices versus desktop, which is 43%. Tablet users, is shrinking every single month down to around 2%. This wont vary slightly more, um, in terms of, you know, whereabouts you are in the world. But this gives you a very good idea. This is from Stat Counter.com. So if I was to click on America, lesson starts in America. So according to Stat Counter.com, in America, you've got almost a close split. You've got 50 percent and desktop users and go 46 for mobile users. So again, almost a 5050 split then America. If we go into the UK, it pretty much is a very, very even split With the tablet users being slightly more apples and some things very big here in the UK. So a lot of the oil pans will be the coronoid taking up this percentage or in this 5%. But you can see the power of mobile is very, very even next year and the year after this, we'll go higher and higher. And typically, a mobile user tends to be more of a consumer rather than a desktop user that tend to typically be a business or an office based user. The economy, they sign in front of their computer and typically in January now falling to a desktop user. So you got to look at this and think to yourself, okay, So it's my audience. Or is it a B2B business to business user, or is it a B2C business to consumer? I'm going to talk to other businesses that I wish to sound more product to or is it the end user that does more economy? Main customer lock in a lock somebody off the street for example. So this is just put into perspective in terms of the continent and the levels that we're at. So you need definitely, definitely Kahn dismissed mobile and it's growing year on year. And it's going to continue to grow. So definitely make sure your mobile presence is there. Your website is mobile-friendly. The text is easy to read the images of faster load. And said, We've covered this in the previous website design Less and Sass really, really important. Okay, we're going to dodge frame to the next lesson now. So thank you for watching this. 46. Unlocking The Power of Mobile: So what is mobile marketing? Mobile marketing is a modern-day method of tag team users while they are on a mobile device, is typically used to complement other marketing efforts. So in essence is part of your multi-channel marketing strategy. So an example of this is let's say that you're running a campaign on Facebook or Instagram. Now that user will typically be on a mobile device. So you might entice them with a free download or a discount code via SMS for their first purchase. So here's another good example of this and how it can be utilized. So let's say that you reserve a table at your local restaurant. Now they take your details or make a booking for you for a table. For whichever reason, let's say that you can't make that reservation and you have to cancel. So what the restaurant might do is as a technique to get you back in one or two weeks later, they might send you a special offer via SMS to get you to rebook that table with a, you know, a good offer. The reason why SMS is so effective and works so well is because SMS has a 97 percent open rate versus e-mail, which only has an 18 percent open rate. So SMS is a fantastic way of generating a sale. The other fantastic reason why SMS works great as part of your mobile strategy is because it's non-intrusive. It's not like a cold call on a on a phone where somebody will pick up the phone, give you a call and you mommy in the middle or some thing. So it's non-intrusive. And also it's a very, very quick and easy to be able to dial back that company via phone because you're already on a device, I can make a call. So SMS is a really, really effective mobile marketing strategy. And there's lots and lots of great companies out there are very, very affordable that will send text messages for under one pens or under a couple of cents per message. The key is to ensure that you've got the user's permission to be able to send them. The text message here in the UK is something called GDPR. That they have to opt in to, to allow you to market to that customer, which is called Permission Marketing. I believe it's the same across your rope. And I do believe in America, they have lots of these corner policies in place there to ensure that your current kind of fairly advertising to these customers that want to opt in to be messaged. So that's just something key to take away here as well. But in essence, SMSs are really, really strong and powerful way of really increasing your chances of getting that first interaction or getting that called a conversation, or that nurturing. And the first step to get that customer to continent later on convert into a lead or a sale. Okay. 47. Beacon & Proximity Marketing : Okay, welcome back to the next lesson, everyone. This lesson is going to talk all about location or beacon marketing. So what is location-based marketing or beacon marketing? So in essence, is a form of marketing that allows you to target nearby users in a geo-location, or you're in a very, very small vicinity via Bluetooth. So a good example of this is, let's say that you're a coffee shop in a town center. And you want to offer your users a way to bring them into your store. So a fantastic way to do this is through beacon marketing. So how that works is let's say you've got a small device, so the beacon can be in a small device and this could be the size of 50 pence piece or approximately sort of Yea Kronosaurus. What that does is that we'll send out signals via Bluetooth to a local area. So let's say kind of 25 meters or 50 meters, you can get larger beacons. I can go all the way up to a 150 meters, voice strong Bluetooth signals. And what that does is you can actually use these devices to send out push notifications on mobile devices. And in toy start, potential prospect to come into your store or to contact you or usual service or whatever that might be. So really, really powerful, a new way of attracting local users into your store, shop or service. So going back to the coffee shop example, let's say that you are doing a free tasted day in a, in a kind of way to sort of draw people into the store. So if you look at this example on the screen here, so let's say we've got this coffee shop here on the right. Let's say that we are running a campaign for this particular client here. And we want to target the train users. So we can see here that they go Waterloo Train Station here, which is fantastic. So what I would do is if I was this particular coffee shop here, I would actually setup a beacon campaign you inside my shop. And I would actually target all the training users with a personalized message via Bluetooth. And I'd say something like, hey, had a long journey, question mark, fancy and a cup of coffee. You know, 20, 20% off today. Today only, something like that. So that's a very, very good and personalized way of targeting all the train users with a push notification. Because a lot of people on their phones anyway, whilst they're traveling on a train in a day would solve, see this pop-up. After they've had a long journey. They'd see this pop-up on their phone and they're like change. I actually fun to see that. Make sure you've got your location on there. They'll get off this station and then they'll see you. And thus a very, very good way of targeting those particular users with a personalized message. And that would drive them a lot of business through there. In a free B's are a great way to draw people in. And the idea is when they get into your store is to then call him, entice them to purchase or buy something else. So very, very powerful way of doing that. Lots of other examples and lots of the ways that you can relate to this. So let's say, for example, you're a plumber unless a is flowing winter time. So, you know, you could be a plumber. You could have this voice in your RAM in your van. So you're constantly keeping in all the marbles are near a minute. We'll send them push notifications. And you can still say, Hey, how about AEM, a quick boiler check, you know, it's pretty cold out there today. How about free boiler check for me inside 30 minutes. So you can go out, you know, people respond back, michelle of SQL, you phone numbers and contact details and then your name. People can text you back and say, hey, I'm interested in this old lifting at my border checks or ellipse x, y and zed. For you to sort of check this out. Again, a great way to sort of get some sales in. But you could apply this to absolutely anything. You could be sort of, you know, audit own, a car detailer or call valid. You could go in an area and you can pick out these messages. And you could say 50 percent of wash day watch on your drive. Ten pounds or $10 for for the for the for convenient wash available inside 30 minutes. Again, you'd get people Connie gone, hey, you know, I'm interested in this. People responding back, you know, it can work for all kinds of industries. And as I said, it's really, really powerful way. Beacons, you can get these online, you can purchase them. Sometimes they're like, you know, between $1500, sometimes a little bit more. But the returns and the power of these devices is really, really impressive. Just keep an eye out for changing laws. So push marketing via push notifications is allowed because and you haven't got that uses, you know, you're not sending them a text message because obviously you haven't got their contact details. But push notifications via Bluetooth, you know that they are, you can't do those. Particularly on doses like iOS, Android phones have Bluetooth is always enabled. I do believe it's the same for Samsung and love Android devices as well. So early very powerful way to kind of harness that and to use this technology of beacon or geo based targeting is really, really good. And I highly, highly recommend that you try a game to it. A very affordable way to grow a local business. Okay. 48. Congratulations! You've Completed this Digital Marketing Course: So a big congratulations to everyone you've come to the end of the course are just really want to personally thank you for watching this course, taking your time to go through all the lessons. And I hope it's really helped to know what's going to help you along with your journey and your digital marketing endeavors. So please do check out some other courses of what many, many courses on here. I hope they will also be valuable for you. Please do give me a follow and drop a comment below if you need to. Thank you once again. And I'll see you on the next one, so to speak.