Etsy Digital Products Blueprint: SEO, Marketing & Strategies

1. Intro to Class: Hello everybody, My name is Zoe. Kiss him of and I'll be the instructor for this class. Welcome to the ETC, digital blueprint course. In this course, we're gonna be learning about SCO, which stands for search engine optimization. There are gonna be learning about marketing and promotions, such as social media and other places. Why should you sell on Etsy? It is easy to set up an account. There's going to be 40 if we always things in the course description that you can actually use in order to get started on Etsy. Best thing about Etsy is when you sell digital products, you don't have to keep on delivering this product. All you have to do is click the listing just once, set it to automation and you can get passive income month after month by doing absolutely nothing. This is a onetime thing. Once you create an automate the entire class, everything is going to be just yours, WeVideo, and get paid. How awesome is that? If you would like to learn more about this and get started with this class, I have created it just for you. One of them on how much money you can make in this class and how much potentially you can make. Well, I put my own improve as well in this class. Hint, hint thousands of dollars today and get started right now, I can't wait to teach you how to make money and be successful on Etsy. 2. Earning Proof: So how much potential money can you make on Etsy? Right now I'm going to be reviewing fall of my Etsy accounts and you might be asking how come for well, the more accounts you actually have, the more chances that you're going to actually have a lot more sales. Some of this absolute gonna be way more successful than Knossos. Plus not only that, another thing about having more accounts is that you can separate them into different niches. Let's go and get started. Checkout my number one account. First of all, I want to show you the actual online manager that shows you the stats for you. The first thing you have to pick is the stats range. The one that will be actually beginning is all time, but you can view last year this month, whereas seven days and so on. Let's place an old time. This is actually the slowest and the walls adult. All my shops. I just wanted to show you the force up that I create it. As you can see, the Photoshop was not that successful. It only got 16 sales and animate 230 bucks. This is all the time stats for death. Initially, when they get started, I put alpha with Endo, I got bade. Then they just dropped this shop. This one thing woke well for me. Then of course, I have a few most shops that are doing excellent. Let's go forest and checkout number two. So this one was doing not so good, but much better than SAP number one. This specific shop made a total of 1621 bucks from 61 different aldose. It's not as good as though as to the sharps, but I wanted to show you the traffic sources for them. Well, it is actually coming from most of the traffic sources coming from Etsy itself. And some of it is coming from external search, which is at 30% overcoming form that the Elect is 17. Direct itself is, well, I go and promoted myself. Social media is only 4% of the total. One thing I want to actually emphasize here is that orthosis are media is very important. It's even more important for you to do actually on traffic to the shop. And it's even more wider for you to go and link it on Etsy SEO because that's where the majority of your traffic is going to come along. Now, that said, if you woke really hard on your social media, this could be number one traffic source. This is actually just a stats for my second shop. Go to my thoughts shop, which was even more successful than my first second shop. This specific one is made of wool being 6,879 bucks and it is making money every single day. Well, knew every single day that is 270 active odorless. Now, the interesting thing about those stats is the following. You can see that every single year I'm making more money until I put it towed and start going a little bit down in 2017. Now a lot more down in 2018 as well. You might ask what is going on over here? Well, one thing is my stop is actually seasonal. That specific shops, since it is seasonal, it means that the majority of money I'm making around September to dissemble time period. This shop is going to exponentially increase in the year 2018. Once this is analogy actually changes for 2017, It's a little different story. What happened here is that I put a lot more emphasis on actually improving my margin, which means I'm doing Wes walk. I'm charging more for the product and they'll fall. I'm not getting as many sales as a guide in 2016, office getting a lot more sales, but my profit margin was a lot more slow-mo. Now this is my thoughts up. Let's go to my folks up. This one that means 6,268 bucks. And in two years, I actually an expedited time on the borders. I got in 20172 thousand bucks. In 2018, I made 4 thousand bucks. This one doubled the revenue. One shop went little bit down. Another sub went, Oh, at higher up in the same exact time period. This shows you one interesting thing that by using just adds the SEO, you can get a huge amount of sales coming for you using the direct sources such as mail marketing. Using direct sources such as email marketing and promotions is gonna get you The last of your sources, gonna get you off more cash as well. The thing is that I could do so much better in, is in social media. I know how to do it. I'm an export edit, but I've found by actually posting so much more time into improving my actual Etsy and going and doing the best SEO as a can for each. And then we listening, I'm getting organic sales that make me not even need to do any whatsoever. Social media marketing, all value widow direct marketing, which is using my e-mail list, which is another way for you to make exponential amount of gas. So there we go. Those are all the earnings that I'm actually making. How much money I'm getting like now and that's how much money you can make on it as well. Now the thing that you have to really keep in mind is that the SEO keywords for the search terms. This is one of the things that's going to make a big difference how much money you'll be actually making on it. In this one, I'm actually also using social media are a little bit more whatever we want on my stops, I'm doing a little bit different kind of ways that our marketing my shop and actually showing really good results in a process. 3. Get your 40 Free Listings: Are you ready for the challenge of getting started on Etsy and studying to make money and make your wife March different than it was before? If the answer is yes, then go ahead. Use those 44 listings. That's gonna get you four months to try out at all for free and see if Etsy is right for you. The first thing you are going to be doing is copying this down the actual link. Then what you're gonna be doing next. And then we're gonna be going to the private window to show you exactly what it's going to work like when you click on this link. If you click on it, correct, you're gonna be seeing something like this. You have to do is to go to your web browser, makes sure it's a web browser, not the mobile phone. Use this exact link, copy and paste it. M person go. When you place a goal, you will see this. You'll find the millions of people around the world cannot wait to visit your shop. Open an Etsy shop, and the West, you're 44 items or for free. And then it says, open as sharp today. This is a great way for you to get started for brand new business with a minimum amount of expense. All you have to do is press on, open a shop today. And it's going to go to this step. What you have to do next is to use an e-mail address. Inputs on Continue. You can also sign in with Google, Facebook, or Apple. One thing for you to keep in mind is that you can actually open multiple amount of shops using the same exact code. Reuse this code, and use different emails or methods of signing in such as Google, Facebook, or Apple. Then you can open more than one sharp to try it out because you just don't know which kind of niche is going to hit it big. And this way, instead of just making one blend name to your sharp, you can make fully different names or even more. Then you can go and Sacco Fudan and test out a few different business models while you're gonna be seeing which one is the best business model for you to make money online. I do suggest for you to try at least to the free, different free shops and see which one works best for you. 4. Start Your Shop + 1st Listing: How to get started selling digital products. On. In this video, I'm gonna be showing you step-by-step of the way had to open a shop. How do you use the 44 listings in specific or how to get started creating thousands of doors of online passive income using Etsy itself. Who am I and why should you, isn't it? My name is Chris and I have taught thousands of successful students, such as yourself how to get started quickly on business online. I have made over $45 thousand on Etsy since the year 2014, when I started my Photoshop. Just so Q I have started with nothing enforced for user. Let's see. I have not been successful. I have not been able to sell any single product. It took me quite some time to figure out the Etsy itself, why it wasn't selling. What do you have to do in order to get the sales? In this class? If you check my whole entire class, you'll be wanting everything you need to know about political leaders, successful. They've walks just for you, The Holy cow shop to do it step-by-step all the way. Over here, we're gonna be learning how to create gets started were distinct on Etsy. Creating on Etsy shop cleaning. The fourth sharp, the steps you have to take in order to create your forced wisdom. And get started with Etsy itself, including using the 14th, we always things. Let's get started right now. You can see how you can make and get started with Etsy itself right now. I'm sure you're very excited because now you're gonna get started with creating your own digital sharp. The first thing you have to do is to go into your desktop web browser and do not use your mobile phone because you won't be able to get the 44 listings. What you do is you copy and paste their listings themselves. You just put this in your web browser. What it says here. And if you do qualify, it's going to say the following. Open an Etsy shop in the way steel forced 40 items for free and open the shop today and you can see a picture of McHugh. Now it doesn't look like me, but it's pretty close. Next thing we're gonna be doing is pursuant open a shop. Now you have to find ways for you to sign in. You can either send him of Google, Facebook, or continue with Apple. Or you can just use a spell email address that you have. Let's go ahead and use an e-mail address. Once you put your e-mail address, next you have to do is to personal continue. After you do this, it's going to ask you for your false name and the password. Don't make this easy for somebody to figure this out. Especially in a password. When you're gonna be doing the password, it's going to ask if mowing, don't use the previous password on to use the name or email in a password. And especially you have to use eight characters with six being the minimum. Use a mix of numbers and symbols. When you create your password is gonna say strong, that means it's a very good password by some register. For security purposes, makes sure that you're a human. Next, you have to identify a bunch of different squares to sort that you're actually is a human being. Let's go ahead and do this. Prism Next again. Now we have to find the traffic lights present to modify. The next step is to do the sharp prevalences. One, figure out the language that you want the sharp to actually say. We have a bunch of different languages for us to pick one. I'm picking English. Next. What country is your sharp in? Mine is in the United States. The sub colon C is whatever currency that you're gonna be using. Now it's going to ask you the following question, which is the best describes you. Selling is my full-time job. I sell part-time by two. So full-time. I think the bottom one is the correct one. But it was a few more choices for you. I sell bullet time and that's how I get. This is just a question you it doesn't mean anything. You can pick any of those in the mixed, no difference to Etsy person Save and Continue. This is the big one which I highly suggest for you to do this beforehand. You have to figure out the name of the actual sharp. And you have four to 20 characters for you to pick one. Special car does no spaces, no accented widows. Get inspired. What do you want the sharp to be caught? As you type this in? It's going to give you suggestions. Right below there is a name, generally though, United States blood-borne D, cool, That's a cool name. Let's put this in as we go forward, is it gives us as names for us to pick form as well. Because sometimes if the name is unique, there's just not enough names similar to it. We can have one with my knee. Right in there as well. If you don't like this name at all, do something creative. Just typing creative gives you some ideas. Creative by me. Let's wasn't much of a query the way deal here. You can always use the definition characterizes. It seems like some people already awake, some of those cure those as well, jquery to reach up. But it has been already taken. One thing for you to understand that wherever those names have been taken, but this one has not been creative. Eat, born dQ. This is a very nice name. Let's see why exit. Great thinking the name is available. I5. Next thing we're gonna be doing, those on Save and Continue. It stand for us to stuck the sharp width as many listings as v can. The question is, how many listenings should we get started? This is essential for you that you don't need to menu as things to get started on Etsy. In fact, you just need one listening to get started. I do suggest for you to agree, just want to list things so you can open the sharp right away. There was no need to put many ways things yet. For the digital is thing, I'm gonna be using some of my best part that I created. What is this? This is this new world that they went to. And it also has clouds which are photoshopped point in here. This is a digital listing because I'm gonna be selling this picture and anybody who wants to download it, they can get this in general, the rights to this image. When they bite. It's called Digital out. We're gonna be adding the digital product. For this one, we only need one victory. They do suggest for you is for the primarily to have some kind of a copyright thing to this. If somebody goes in here, they can't just steal the actual image. How do you do it? You'll pretty much go to one of their photoshops and your ad copy or you do x or you do something in there that shows that this picture is going to have a walker to it that is not gonna be available when somebody buys the actual product. This is essential before you go ahead and sell a digital art. This knee. Digital. Next, this will made it I did. What is it a finished product? When did they make it? This specific one was made somewhere around ten to two, 1018. This item is handmade. Now we have to go ahead and find what category it is belongs to. This knee. This knee in digital, because it's this nucleation. Next week you're gonna be doing is copying this. Also we can add subject optional choral room, which was optional worlds at orientation, height and so on. Most of those are not needed for this specific product. When you options, we can do automatic or we can do manual. Manual is if you don't want to have to pay the fees, are you decide this listening doesn't walk. And I wanted to go ahead and do this every few months you have to do this by yourself. I suggest you to do a commended because you're gonna be forgetting and then there's sharp is gonna go dormant of the world while this type is going to be digital, digital file that people can download. Next is the description. Make sure you type in what this product is about. Tell more about the product. Above all. Let them know that the world. What they did here, I typed in exactly what they're getting. First is their disclaimer, which is going to be the first sign that they get, which the picture, once they boarded the copyright claim is gonna be taking away format, which is the logo. That makes people less likely to download and steal this picture. Next, I let them know that they can have all the rights to use this pilot for whatever project they need. But I still want the copyright to the original image. Tags are DC. Japan pretty much tried to use all the different keyboards that you can. The better keyboards, the more wake we going to get sales for this product. Next is the price. Sinek to do it too expensive. If it is too expensive, Nobody's going to buy it since it's a digital product, it makes no difference. And the quantities can be unlimited. After you do this, what you have to do next is to go to the digital files based on Upload an open. It's going to download it and save it for you. Then put us on Save and Continue. Now did you start your sharp with one digital product? You can go ahead and do the same exact thing by placing on copy. And now you can create even more of the same, similar wake products to this. It makes it so much more easy once you have one file done. Because then what you have to do next is just change the images and change the description or a little bit around. And it makes your walk so much more easier as well. After this, you have to do the next thing, which is how you get paid. The important thing for you to do is forced to conform your e-mail account. Next, what you have to do is to set up their business, which kind of business is going to be at, which is individual also bought Periscope or encapsulated business, which is a legal entity. What you have to do next is set up then we go entity here and your legal information including jurors, Nixon, business registration, number, and so on. These are just wait to get started is just to do individual. Well, you just have to tell more about yourself and give your taxpayer windows and add your banking in checking account, which has to do with billing as well. After you do all this and all those different steps, you'll be ready to get started with your Etsy shop. And I hope you're really excited to get started with Etsy. If you are as excited as me, go ahead and do all those different steps. And if you want to get started and create even more shops, repeat the steps. Once again. Use their fleet 40 listings and get more listings by creating additional shops as well. Using the same exact process. Once you already created the listing, there was a few things I wanted to get into those sensors when you create an instance and download, there was a few things you have to do in order to maximize and get people to actually want to buy this product. Full steam is to make sure that it says instant download white in the force viewer at those over the actual summary of what this listing is all about. Then you want to add or add more keywords students. This specific one is as sunset. So you went way down, it's going to be point out sunset keyboard of the location, high-quality, original point, and instant download. All of it will boost their SEO and more likely we'll be able for somebody to find it. Next thing you want to do is to add or add more pictures. And you can see over here, I want you to edit one picture. That is actually a mistake. If you want to add more pictures, it's definitely going to get your Atmel sales. Whereas if you want to adjust the thumbnail person over here, you want to either go ahead and zoom more in or you want to zoom out. It makes it more standout and showcase its beauty. Also add a watermark. What I did hear a word down on it, watermark. So people know that this product, you're not getting the original until you actually go ahead and buy it. After you do all of this, you have to go into the actual description. This is the description that I put in here for this product. You got to add as much description as you can to this to make it stand out. The first thing you want to do is to talk about the actual product and let them know what the mooc protection that is going to be removed when you place a porches. So WCAG, two digital images with different variations of this product, but you can actually just give them one, the one that they'll get it for me. They'll getting actually two different variations, all the same product. Now also, you can tell what kind of a product that you're selling to them. Mine is digital photograph. We touch with Photoshop with one amazing looking image. This is a digital JPEG file. Now, also you can see here those two different walls, instead they're getting one of the sky and one without. So if I added that X TO picture over there, it would have been an extra bonus for them to see. Lastly, you want to let them know that this image is calculated. And it says that it is my product, it is my image, and it is resolved for personal use only. Of course, you can go ahead and give people the permission to give commercial use of it as well. You're gonna get a lot more sales if you give them more uses and as other things that they can do with this image. So instead of them going to stock photography and downloading the product and the image that they need. They can go to get it from you. And they don't need to pay all those extra membership fees. It's a onetime fee. And other people can download formula. It's a great way for you to get a lot of extra sales and money with Etsy. 5. 25 Digital Download Ideas: Digital products is one of the most superior and fastest way to make money online, because you only have to make it once and you can deliver it multiple times and limited amount of time on Etsy by only creating one listing and adds it as all the walk for you. What do you have to do in order for you to get started doing exactly that? Falstaff, head off to color.com. You can go ahead and you can design your own artwork. Needs to be an expert. You need to know what you're doing too much. And over here, you can just do it yourself. Query different tempo and squeeze different things for artwork, for social media, for movies, for just about anything. You can sell this for much more money on Etsy itself. How cool is that? One of the things you can do here, you can create logos, you can create post-college, you can create all kinds of things that people can be buying on Etsy itself and sewing it as a digital product. If you're not good at this, or you want to make more professional things that you're really good at. Yet, head over to firewall.com on fibril. What you have to actually do is just to search for the kinds of things that you want to make. Pretty macho working for a graphic designer. Just type in graphic design. And you're gonna be seeing a bunch of different people greeting different kinds of things over here. You can do Photoshop, you can do anything else. Where they do suggest for you is to specifically find a niche that you want to resell for much more money on Etsy. And then you're going to go ahead and create graphics for it. And you're gonna be selling them on Etsy with the idea of making more money. Initially, this might not actually walk. And because of that, you want to go ahead and make different kinds of digital products for you to test out. Go ahead, check things that you think there's gonna be some market to it on Etsy and then you're going to be signing it. How do we know if there was a market for those products? With a simple head over, over here to Etsy. And all you have to do next is just to type in the search for digital kinds of products that you might be able to sell for money. The first one is e-books. So pretty much do this search for e-books themselves. And over here you will see other people who are signing in different kinds of e-books online, whether people like to read e-books. And over here it's going to give you an idea of what kind of e-books on in-demand, what kind of e-books people are buying, and what kind of e-books you can write yourself. If you can't write them, just hand over to firewall and find somebody who is selling e-books and can make one just for you because you have to do things that are not white label and our individual on Etsy, you can go ahead and sell things that you can lease, sell for other places. It has to be an individual product that is just made for you. And because of that on firewall, you can go ahead and individualize the products to create them on Etsy itself. So eBook is one of those ideals. There's gonna walk very well. Next ideal. This one has a lot to do with fat C, and people always want those is called Etsy banners. If Etsy banners, people need banners for those sharp for things like that. And over here we have a bunch of people who are saying Etsy custom banners. So by creating this business, you can actually go ahead and get people to create the custom banners folio. And then if somebody asked for a sword and Custom Panel, you're going to deliver it directly to them by using firewall as intermediate. That's a very smart way to make money here. Next one is clip art is very good. But always like to have coupons for different kinds of projects. And over here you can see how other people are selling clip out on Etsy. And yeah, this one is funny. It's fairly irrelevant to what is going on right now. You can definitely see those a lot of demand for query part on Etsy talking about clip out, something very similar to that is called Paper. Those all kinds of themes and niches you can get with wallpaper or by itself. In fact, dice 399, thousands. All results for this product. So it definitely is very popular or folio and you can specialize in different niches for that as well. People like wallpaper for desktop stuff, and some of them use it for other things as well. And you can go ahead and do this as a digital product. What kind of people we are talking about? Well people, digital download, press on it. You can see what people are using it for, for iPhones and other things. And also a score of four. Things for the bedroom and everything else included desktop, and even for pictures as well. Another thing that you can do here is called something otherwise known as both counts. And there was all kinds of categories in niches in here as well. You can see that both the carts for him for hole, for boyfriend, for mom, printable for wife, and so on. Lots of things here. In fact, there's a million different balls of cards and that is selling right now. Another thing that they were awake for the weight sets in digital download, make sure you're always stayed in digital download doing after this because it's going to come to the irrelevant stuff that to be all going to be. Sewing. Everything else that's on a digital download is not going to be well, I've been to it. So those 157 search results for the digital download or weight room. Brief sets for this thank-you. Another one q, is called. The web site. Deems. This one seems to be also purple. We'll do another one. Stock, uglify digital downloads. This one comes with a lot more in the search. It was 10 thousand of them. The good thing here is any type of picture your take is already yours, It's already calculated. This one, you cannot buy it for myself people. And it's all about the picture you already have, put it over there and then start to sell it. You never know when your picture is going to get to use some money. In other one, I highly suggest for you to do is study guides. So go ahead and clear this study guide for something that you've been studying for. And then just put it as a PDF file. And those overall and powers of those sources over WHO as well. Do it yourself. Guide for people who had to do them on things, Do It Yourself things. There was actually rather people who sell something like this on it. Those over a 100, thousands of them of different do it yourself by that is all digital out in digital download. That again about things to download. Those also something else. This one is built brands. So let's put this in. If you want to build something, do it yourself and build anything such as this wooden working desk, he'll such as different things or combined? Yes, even a board house brand. People buy them especially desks. People will like the desk and they will pay more money for the bill. Plants, how do create depth and talking about plants? Codes? Whereas college to study, this is something that's always been barely palpable. Flashcards, digital download, though is to 1000 of them in the search engine. Now the one, Blaine's, all kinds of different keywords you can use. You use the points. There was odd, go phi2. Some of them are getting are either Wizards, a 113 thousand of them. And it shows you there was a lot of demand for those items, for the items that don't have as much in demand though it's still a lot of them for it. This one has 0.5 million results for digital download for our cards, this one is very intensely PowerPoint business plans. This is important to have a business plan and there's over a thousand of them over here. And it was really nice amount of people who like to buy those kind of things. And even NFT, an FTE up di, digital download. And you can see there was a lot of them, over 1000 of them. They cannot be sold as standard one on Etsy, but they can be bought as a digital download. What else we have here? You have to think about different things. Bad lens. I'm coming up with different keywords and you see there was a lot of them in the search coming up for this one, those 218 thousand for that as well. Females guidelines is very popular. In those 16 thousand of them over here to, there was a different kind of bellow and instead people going out and buy for it. There was also something called new people who wake up guys you like to walk out or lose weight. This one is also heal as well. Weight-loss. Digital download. Those sweet thousands of doors. A decoder. Here's another one. You can see a bunch of them here too. This one has a lot of search in here. Weightings super expensive wedding invitations. If you have 2 and buying them for every single guest, especially if you have hundreds of people who are gonna come to the wedding. So keep distinct and the cost for the running to be super cheap. Especially for B where I want other people who are gonna be coming. Once you create a digital download and you can send them or e-mail them to come to the wedding. You save money on the stamps, you save money on the cards. And this is one way that people are saving money today, including saving tweets do. That's a good idea for you to create. So you have to think about things, what kind of things you can come up with. I'd kind of things that you can create. What kind of things that you can get formed firewall, what kind of things that you can get somebody else to create folio and even on Photoshop if you have the skills to do this. So pretty much though It's so many different digital downloads that you can do. Just by typing in digital downloads. You can see the digital download, Wayne's World, odd and all the ones adult, most in-demand showing up, forced on Etsy itself. So those are the ones in demand, but it was a lot of them that I haven't talked about. If you come up with some good ideas, go ahead and try it out. Because digital download, the way for you to go to make passive income and money on Etsy. 6. Successful Digital Download Stores: I want to show you some successful digital photography download stores that do stuck blends that you can at least so for this, the most important thing you have to have the images, your own images that you take pictures. Or if you're gonna go to the zoo, to the beach, or you have access to those occasions to have beautiful views or your egg to travel at. All you have to do is just take those pictures. And the next thing you're gonna be doing is creating a beautiful working sharp and it's going to sell printable out digital download and photography. I want to show you some really successful shops that did exactly that and are making bank with selling digital download. This one is the longest point studio. It has over 20 thousand points. Everything is self automated. This sharp walks by itself. It is passive income generation for whoever created this sharp. Everything over here is digital download print. After they created the point or that somebody has to do is to buy it now in the gated weight away with a digital download, you can see over here, here is the picture, though is very nice background to this, which is the decor to the actual picture. And people actually buy those kinds of things. But it's over here, you can see all the sales, which kind of products they actually sold. And people point this out. It's not that people don't buy us kind of violence. They buy a lot of them, they wake it and enjoy it. And you can definitely have a very successful business doing exactly that. So what is walking for this sharp one? Very nice sub-band or their works really sophisticated showing how this thing is going to work in someone's house when they print out those beautiful image. Next we have the featured products. Those are probably the best-selling wants that they get, the more sales form. After that they have the organization of how the product is broken up into different kinds of parts. So if you want and you wake the ocean, you press on the ocean and BC, lots of different ocean images. And the cost here is very essential. They are not getting greedy, those selling it at super discount because it is digital download. They're making a lot of money with their sales, so they don't need to charge a huge amount. They wanted to be number one in the search. I'm going to get it out of people to buy those products. So they keep on. Making sales in 50% off is a pretty good deal. You can see the quality of the actual point here in the background to it as well. So this makes it look much more sophisticated and really nice-looking. Also, they added this waggle white in the back at the bottom of the actual screen. Why is that? Because if somebody goes and does a screenshot, this is not gonna work too good. When they buy this specific blend. It comes out just like this. It looks gorgeous. That's a good way for you to make money. You have to figure out things to stand out from the competition. Here is another site. This one is actually a star cell. It's one of the best sells on Etsy. And you can see they're having a very interesting team that works very similar to the azoles sharp as well. Also having four different images over here showing, showcasing this in different kinds of places inside the house. You have that featured products over here. This one is not on sale. The prices are pretty steep, heal very expensive because this guy is selling pretty good wall. He's more about capturing people who want something very, very expensive in nice working. So he's going for the high-end versus now's a guy who's going for them or low-end and yet getting the bigger sales. Well, big difference, 20 thousand Sales Wars is 500. But this one is making way more money with sales. You can see all the details on this side here that this is going to be a PDF wire with a link to the download of the digital twins says all the information that people need for this product. This is a very good a deal as well. Last day we have a very small shop that just started doing exactly that. And I wanted to show you that. Now when you're big shops are making money even as small, sharp, it can be pretty successful and he does the same exact thing here. He has four different planes. He broke them into pieces, showing cases over here. And of course, when you press on heel, you can see the different kind of ideals that the sharp actually has moved the showcase feature. You can tell if this works much better over here or not. But this is good. I will let you get the idea that you can score for this and see all the different kinds of things that you can actually do with those sprints. Next, we have the digital download and we have different kinds of other things that he is selling in the store as well. You can see over here, we have the actual picture of the pilot that he is sign. This guy is a newbie and definitely he didn't put any copyright or anything to this. And yet if you're doing a screenshot, it's not gonna come up really well because it has those errors on the site and the heart shape over here. So he totally understands that most people are not going to go ahead and do copy and paste of this plus it's then going to look that good as an image quality. You really don't even need to go ahead and put some copyright blocks on this. When you buy this, you get a big file that you can use and you can point this right on your wall. He gives you heal examples or actual pointed product and how it's gonna work quake in someone's house. You can have somebody on firewall to get images that were quake. This will create this good or you can find somebody who does graphic design. And we'll do something very similar to showcase the actual product. Definitely, you can make lots of money in this business. And those are just some examples to get you inspired to get your feet wet, to get you interested in doing exactly that. 7. Creating Digital Design: So now that everybody is a digital designer or a graphic designer, but you don't have to be a graphic designer or even a digital designer to sell stuff on Etsy. What you have to do is definitely go to firewall. This is one of my favorite sites, but those other sites such as Upwork where you can find people to design stuff for you. But this site is one of the cheapest. Our dough. And places usually started on five, but sometimes the places are much more expensive. The first thing you want to actually do here is take a look at the starting places for the packages that they offer. Also important is how many people reviewed that specific solvers keep in mind that the more expensive packages might not be Woolford for you yet, your business is not at the web or to justify those bigger, biased for digital downloads. As you're just getting started. Take a look at their cover pictures and see if you see anything that you really like. So for example, this person is a newbie. He only has one review equals 15 bucks to quit. Etsy digital. And other one says that we're going to set up Etsy store design and adds the digital product for you for five bucks, which is much cheaper. You have to go for a bunch of those different kinds of services until you find somebody who you think you match with. For example, this guy right here. He's going to design digital download wall point for your Etsy store. And you have to find somebody who's gonna do it for you. And yet you can reuse them and we sell them for more money. So you have to ask them if it is okay for whenever they design, if you can resell it on Etsy, if they'd give you permission, then you're all good. That is very essential when you're getting those things formed him. Or of course you can create, eat something on your own. You can tell them exactly the specs and the specification for the digital design download that you're going to be getting informed them. Of course, the second method for you to do this is to just go into something. Well, it says that they can design for you. And then what you have to do next is come up with an idea and give it to them so they can create it for you, the digital design that you can resolve for more money. So it's gonna be your own creation because you came up with the ideal delta ones who created the idea and made it come true. And it has the following. So this is the most important thing. Digital pilot plus commercial use. You want to see something like this. In depth fibril gig as a wise, it's not going to walk. The basic solvus is just 15. Standards is much more expensive, but you get five digital products and equilibrium, you get ten different products for your whole sharp to use. First off, just use one. It's only 15 bucks. The wet stick or get their samples here, we have a wedding program printable template that we can use here. You can see right here how it's gonna work. Or IQ is another one, which is a greeting card that you can use and you can resell as a digital download. It gives you a few ideas and maybe you can come up and walk with them or you have to do is to contact the cell and ask them. One essential thing when you are walking with firewall is not to go ahead and just do business of one Bolson who is selling those digital ideas. You want to communicate with a few of them at the same exact time. Here is another product that they were awake in. This specific one for the basic, for the price of 15 bucks, you get commercial use. And that's actually pretty good. And you can see really nice-looking ideas that they have for something like that, that you can reuse and you can at least so why should you contact a bunch of different cells? One is to see what kind of products they can come up with to, to find out how long it takes them to do this and how fast they communicate back to you. If you personal contact the cell, you ask them a question and they don't respond right away, that's a bad sign. You want them to respond within at least 24 hours or less. Some of them will actually do all the work for you, such as this one. They will create the Etsy shop with Etsy digital download. That is actually great news because they go ahead and make all the walk dad for you so you don't have to go and create a lot of this stuff all by yourself. Now, you can see here a bunch of different. Examples that this guy gives you over digital download that you can potentially use. If you don't trust their cells for science stuff over here, you have to understand one thing that they have about Firewall is that you can have an unlimited amount of times that you can reject the walk they give you. And if you don't like what they give you, you can go ahead and dispute and you're not satisfied with it. So this is the good thing about doing business with firewall. Way I will like to use firewall for this kind of a business. Now one thing you can even do here, which is really cool. It says that they will actually do convener digital products for Etsy store for digital download. Now this sounds pretty good to be ten bucks. Now for people who have to do to yourself staff, you don't even have to pay to create kind of stuff. Combiner is all flee. Going to the website itself, can run a.com. They've been digital download person's search. You see the list of 384 different templates that you can actually use here. You can create your own different kinds of styles. For the pilots that you are creating. You have to do is to go ahead global. It says customize this template and you create your own template, add the information to it, and you're done. We can use this to create all kinds of interesting paradox. Two, we sell on Etsy as a digital download, and it even shows you how to use it with an educational video. It is simple to use and it has all the information for you, such as how to add text, how to upload your own images, show and download. And we're again and save the design. You go for the different kinds of designs over here. You just press on here and it easily creates the actual template folio. And then after you do a few changes and make it interesting, you can even animated and so on. Once it is done as a digital product, you download it and you upload it to Etsy and the lease, sell it for more money. So spending some time over here to get familiar finding the kind of digital download pilots that you want to create for companies such as business cards, such as greeting card. And you can give it a mega customized as well. For example, I could wedding template. So it has to be like a general thing that's going to give or other people something that they might want right away. Waiting over here. Then of course, you can give the option of customizing this wedding invitation and have a wide variety of different designs do it as well. So this could be a deemed Pardo. And with a team product, what you're doing here, you're making different kinds of niches. And those specializing in the wedding niches on what everything is just about wedding invitations. This is a great idea in the grid method to read a whole, entire digital sharp that is all focused or about weddings and wedding invitations. And give a customization option for people who want to customize it to their own needs. So they save huge amount of money by not selling invitations. And yet people, we buy it from you over and over again and you get bead, passive income. 8. Creating & Enhancing listing: So let's go about and get started with how to optimize your ad soliciting in order to get sales and enhance the amount of selling to the next level. First thing I'm going to go is to go and edit this listing to show you what actually walk for me and can walk for you also, the title, the title itself is one of the best ways for you to get a lot of attention, to get the keyboard searching, and to get the item to be noticed by people inside of ETC. What do we have to do is really simple. You have to type in exactly how somebody is going to search for this item himself. So let's say they search for donkey chain. So you're putting that in though, Dan, dog gifts and so on. So you have to use it as many keywords as you can. Fill up the whole title. Let me show you here different keyboards all the way until the end. And they used up almost every single one of these spaces folders. Now, you might think that making it less confusing is better for the quiet. If you're gonna be deleting all of this, you have animal level present, something like that. All you could say, dog mag net. That's it early. You don't have to describe it in so many fancy words. It's going to make more sense. But if you're not using all the ways things, you have a 109 spaces left. Which means I could potentially get so much more. People finding my listing if I have more keywords in here. Now if you want to make sure that it stands out the false thing about the title itself and is different. What you can do here is fairly simple. So what you're going to be doing if you want it to stand out more. You can put in dog key chain. You're emphasizing those methods by using very simple thing using Shift key. You can do it up to a point and don't teach in wobbles. Dog. See what happens is you can't contain more than free or capital worlds combined. But it's a good thing because over here what you're doing is, let's say your title for it is dog, key chain the wobble. So you're going to be going in and putting it in a debt. Everything else is going to be lowercase. But it's going to be more emphasis on this because it is in Shift key. Because it isn't Shift key, it makes most sense for them. You can't contain more than four or capital worlds the listing, but it does, and people will pay more attention to that phrase. So keep that in mind. Next thing that you can actually do in order to enhance your listening and SEO is to go into the description itself. Over here, just put in as much keywords as you can, make sure it's all over the place as well. So everything is in here. Brighten questions, perfect, and so on. Next thing that is really important for you to do is to go about an edit, the description of the item itself. The description could be used in the search, but it's not the main thing that gets people to find the item that you're sewing. Because the way Etsy store which actually works, it works for the title. And then it looks for the keywords. Last thing it's going to work for is phrases in the middle. This has really, for your client to read about this. It's more likely to actually show up on Google, this part right here. But I'll traffic from Google is very small. Therefore, the biggest traffic emphasis comes from the keyboard. And the keyboard keywords are coming from the title. And the key word is coming from another location, which is called tags. This is number two points. Well, you have to put a lot of emphasis into. When you're putting a lot of emphasis into the tags themselves. You've got to fill up every single one of them. So you have total tanks to be used, but you have to be super smart heel when you use those stacks, you have to think about how somebody, when he's gonna be searching for the title, what kind of things are there gonna be searching exactly four. Then you're going to be posting it up. Also, when you're actually doing this, you want to make sure that you're not repetitive. And you actually using every single one of those keywords. On the other hand, keeping in mind that you don't have to use the same keywords that you use in a tidal. You can WO SEO by using different keywords in the title and the ones in the tax section as well. So those are the few things that you can do in order to enhance your wasting and getting a lot more SEO organic traffic coming into the West thing itself. In this video, I'm gonna be covering how to enhance the search itself and how to get a lot more results when somebody comes in in the listing itself using the description. So the first thing that actually happens when somebody goes in eliciting and they started to lead up about the pilot, they will make up their mind whether they're going to buy this or not. Let's say that this item or a little bit too expensive for the taste. Or let's say that del, not really sold yet about buying it. But one defense, what's gonna happen is when they go all the way to the bottom and they lead this special note here. Well it says special, awful. If you love this item, you will love my other super big dog magnet set. And when they lead about this though, I think there was something else that could be even better deal. Or of course you can downgrade them and give them something that is much cheaper. Either one of those ways, movie walks because what actually happens, they go in, they go in to visit, and another one of your wisdom, then they might actually make approaches of the other product. So let's say that they go into the $50 thing and then they go into the $20 thing. The bias is going to mark down and watt might say, Hey, this is a great deal. I mean, by it all, of course, you're going from the $50 listening into the 59 ugliest thing, which gives you an additional product that gives it even x value, it is fairly likely they will still make the purchase side heel and actually show out the extra box. Just because you went about an offer them X dot product on top of it. What is so great about this? The great thing about this is that you made somebody who comes in and build one of those things to view two things at the same time. If you get them to view even more than a few listings from 12 all the way maybe to up to ten different listings. You're actually increasing the organic traffic within the Etsy shop. When you increase the organic traffic, it is more likely that somebody is going to come in and they're going to buy something. And also what's going to happen is at C, it is going to notice that there's gonna be more traffic within your listing itself. It is more active. Therefore, they're gonna be sending you even more clients into your actual shop. That is one great thing about having an Etsy shop. When you make a sale, you get even more sales because Etsy is gonna go and tries to find you even more people WHO interested in the pilot that you're selling. 9. Your Shop's Banner Photo : A couple of image for your shop could make a big difference if you're getting the sales or you're not. This specific shop couple that I actually created for my shop has been made by myself. So I took the image and I posted it up. I made sure it is all white, so it stands out a bit more. Now, you can go ahead and you can weekly eat the images all by yourself. And also you can recreate the size of the image by placing the Edit shop. When you post on Edit shop, you have to do next is to persuade heel. On this button. You can change the actual layout. The big battle is the biggest one. There was a minimum banner that you can use as well. And it looks exactly like this. And it shows you, right, you, how it actually looks like on desktop and on mobile. If you don't like the one that you have, you can post on at an image and choose the one that you awake. If you decide that you want to create one using somebody who is professional, you can instead go to Fiverr.com. And over here you can type in logo design wasn't so much. You're gonna have a bunch of different choices for you to pick for them over here. Definitely pick the ones that don't match cheapo, starting at 15 bucks would be pretty cheap. And it's gonna give you a decent logo design. Just make sure when you post on this, a few things don't actually happen here. One, it doesn't have too many orders in quote, those 12 of them in quote, which is not doing good, it's gonna take them a while to get back to you. Another thing that you want to make sure is to take a walk at the actual feedback of this Bolson. This one has pretty good feedback. If you're not sure, you can go ahead and send him a message, whereas on contact me and the way down exactly what you're looking for and what is your budget and see if he can create this logo for you. 10. SEO for Digital Products: Hello and welcome back to our class. And in this video I'm gonna be showing you how to go ahead and create an instant listing where you can go and instantly download the item that you assign. To do this, It's pretty simple. I have to pause, go well it says add own testing and I have a few that I've already created from scratch. So when you go ahead and do this, who's do you want to do is just to press on Edit listing mixture. You have 40 realistic to get started. So you don't have to pay even a single penny for the worst things that you create. Now you're going to have something that looks exactly like this. And I suggest an extent you want to do is to have your image which should already be already and post it up white in here. After you download one image, make sure it is very high-quality image. This specific one is just a desk, so it's going to be all commodity. I'll see you want to make sure that you have every single image boasted over here. If you can print it out and take a picture, it's even better because now you can show them how it actually works, such as CBS in the United States. Or you can go and send it to Apple itself and there was send you an actual image. This will be really great because it enhances the picture itself and makes it look a lot better. So you can take a picture of it into something that is outside of nature and so on. And also add a flame to it. It's going to look at more amazing. Also have a bunch of costs of pictures to it as well. It's going to add or add more value to this item and more people are more likely to buy it. Also, make sure you protect your image by putting some kind of a watermark or a trademark on it. The reason for this is just to protect TO image from somebody just going ahead and doing copy and paste or taking a screenshot of the image and deciding to sell themselves or just getting it for four years without having to pay for it. And also when you are putting a watermark on this, make sure you actually write it in the listing itself. So now I'm gonna go ahead and go into one of my actual listening to actually show you how an actual reasoning actually looks like. So it's very similar to the listing. I already have up, but it's going to shortcut and show you exactly how it is supposed to be done by using one of my listings as an example. Let's go into here are some copy. Here we go. We have one image that time selling over here. This is a Photoshop image in the title itself. The first thing you want to write, instant download, people need to know exactly what you're selling. Another thing I highly recommend for you to do is to write down exactly what they're getting, which is what kind of item there were actually buy. Another thing you should be doing is highlighting the instant download pod and emphasizing something else. So the full skeletal must be allowed to own a number and a disk like this. Let's go ahead and cheat this somehow by putting like an undo it. So this is gonna be waltzing a, because I want to make sure people know what Don't getting. Now you want to emphasize the item that they are getting by putting the cap works on. And here we have 71 excellent species for us to actually use. Let's go ahead and use it as a gift, a gift, give, ideal, and so on. So you want to use every single one of those skeletons until you get all the way to 0. This will get you more likely to get sales. Also, you want to describe the item even better. Beach, walk quick would be the description of the item that time. So next thing is who created this, which was me. I've finished product and it is available right now. It is not made to auto and that's not good because if you have me too, although people are gonna hesitate about buying it, they can instantly downloaded. So it's not needed for you to do that category itself. Now, we want to make sure it is photography category. Just type in the code category forward. Instant point could be one. And you can put it in digital. You can also do other things such as photography, digital photography and so on. All those different categories are gonna be great. But I do suggest for you to waste different kinds of items in different categories. One of those items is gonna be in digital and other one is going to be in photography, and other one is gonna be an incident download and so on. And this is gonna be free kinds of different listings. Now, there was other things for you to pick from, and I suggest you skip every single one of those. There was no need for you to go ahead and put more details. It's less likely you're going to get sales if you actually do so. Next section is a new options, those two different choices for you. One automatic, which is going to actually use up $0.20 every four months. All manual. I like to use manual because this way I'm in control here. And if you want to modify anything before it actually goes public again, you can do so. Plus you can go and fix things that you don't like in the actual resting. Next is the most important thing, which is what kind of wasting do we actually have? And this is gonna be a digital wasting. So make sure you post on digital after you do this part. The next part that you have to actually do is to write the description of the item. Make sure you highlight where it says instant download right here. Then you have to write down the next bullet, which is exactly what you're selling, which is gonna be a digital point. Make sure you type it in. And then you write down exactly what it is. Beach at the actual location, which is Aardvark quick, or whatever location actually is. And it's gonna say high-quality original point, including the following. This is really important. Well, it says watermark vortexing be removed with porches. And everybody has helped support my art. Thank you so much. Now there's more information he'll executive went they were getting, which is a digital JPEG file, you will not receive a physical item upon payment. They're gonna receive instant access to the download file. Once you have two files, you can print it out in your home or at your local Windows Store as many times as you like this portrait in codes. And you make sure you put this in exactly the type of file that we're getting, the size and the measurement. Next, fill in as many details as you can, including nanny vulnerable and no exchanges. Exchanges. Not all images are property over me. This is for personal use only, you cannot sell, so copy or redistribute this file in all rights reserved. This is the capillary section at the end, please note them. Copyright section. But oxygen partner, we are going to be skipping that specific section because we don't have any customer with those people can actually ask for customization. So if they want you to suit a specific picture in mind and they want to buy it formula, make sure this one is highlighted and you have to actually write it inside the scripts. This section world is item is actually feature. There's gonna be instant download section in the tags. You want to make sure the tanks, carbo, a lot of things, not only whenever that your site. I'll also include it in the tax itself. A few other keywords to make sure the keywords of the item are also encoded. Digital photography for the week, instant download and so on. Some of those are really important keywords. The material is going to be a digital out. The price, the bias could change if you wanted to make it much cheaper. So you can get more sales. It is a good thing. Of course, you can make it much more expensive as well. If you're doing it with the expenses such as 1598 view, all going to think it's actually is a physical items or make sure you don't make it too expensive. If you're doing it at a decent points such as 788, make sure you go ahead and use the promotional section while you go and this count the actual item Seventy percent off or vectorially, well, they want the discount actually is mixed so you're constantly because this way it's going to encourage or add more sales. The bias that I like to do most is having it always discounted. Right now it is at five bucks, but you can definitely put 588, which is almost five bucks. The quantity, this is also important. You can have as many as you want because you have as many as you want here and the most you can have is 999. On the other hand, there was no reason for you to have such a big quantity of this item. By waiting just want, you're gonna have more ugly, somebody buy it. But if you want a super automate this and you're going to have a lot of downloads. You might as well just put higher quantity over here because then it never actually expands the listing before the time for this listening to grow out. In fact, for $0.20, you're getting a lot of different things that you can sell. You can potentially sell all 90 of doors and you only be $0.20 to wisdom asylum or you're getting if we're wasting. And therefore you pick 0, do with this sign up for the next four months. So keep this in mind when you're writing the quantity here. Digital files, those are the fast people get when they porches this specific item. So make sure you upload the actual file. If you don't actually upload the actual file over here, there was nothing for them to porches. This is the most important step that you have to do at the end of this twisting, the last section over here, also important. You can go ahead and adjust it thumbnail. Adjusting the thumbnail, you can go and focus on a specific section of the item itself. This way it gets more attention to this item. If you want a super zoom in, into it, you can do so over here as well. Or if you want to zoom out and show them everything that is in the picture, you can do so as well. You can drag it to make sure you highlight the best part of the actual image. Then. Whereas on Save and this is it, This ends our lecture about how to create a digital wasting. And now it is your turn to do exactly that. 11. Search Engine Optimization: Let's talk about a very important topic that is called etsy SEO. Search engine optimization. With at ASCO, you need to be able to understand two things. First off, how do somebody actually finds you? There was two ways. One is on Etsy, second is on Google. The differences between the two is, for example, if somebody wants to find your ads yourself and if you're gonna be using my Etsy shop for example, I'm going to be typing in ETC. Go costumes. Then I'm going to be typing from one of the items I'm actually selling on it. When you type it in, you want to be able to find the item that you're selling light in two different places. One is in Google, too, is an Etsy over here, as you can see, when they just typed it in, one of my items are showing up. Second item is mine. He was another one that's item that is mine. Here's another one. Another one and another one. So I have a bunch of them showing on the force page. When I type that in. Now, you want to make sure it's also showing in a false speech or with adults as well. Because then you're going to make sure that you get a bunch of sales. Because if somebody is searching for something similar, you want to make sure that somebody can go and find it when they typed in a different variation of the same keyword. Here is another one that is showing up here. And a few of my competitors as well. That's great because if somebody wants to buy it and they see some of my items for sale and we'll click on it and they will go about and try to buy it. On the other hand, if you're sharp is not showing up right away in here and when somebody presses on it and there's not gonna be able to find your snap, that's not good. So you want to make sure the SEO itself is tweaked in a way that you always are showing up at one of the top sales. So this item is unavailable weight now, but that's a different competitor as well. Now the thing you could do is to make sure your item is very discoverable in Etsy itself. So if somebody goes in heel and I've seen the Lego times in in the storage. You'll want a few of the items that you're selling to be showing up here as well. So heel is one of my items that times only a few competitors. Now it's really important for you that your item is one of the highest quality and it is reasonably priced. So if somebody goes in here, they see one competitor and then we'll compare it to another one. This one is the cheapest, but it's not as good looking as my item. So if somebody goes in here and wants to buy it, they're gonna go and think twice before they're buying. And those two more right here as well. So it is showing in the fall speed of search, which is good, you want to be shown on the first page of search for whatever you're selling it. For example, we just use Lego Batman and see what kind of items are actually selling here. So you have a lot more competitors under this field itself. So you want to make sure you are on the full speech. Take a look at this though. 60 different pages for Lego Batman. That's a very competitive field here. Only the people who are showing on the four speech. I'll definitely are going to get sales here. And I'm gonna get a lot of sales because they were showing right away in the full speech. On the other hand, if you're not showing in the for speech because you have a thousand different people who are selling the same item, it's pretty hard for you to make any money whatsoever with this SEO, you want to make sure your shop has the highest possible SEO search. Then if you go to Google, you go into ETC, internal, you will be able to find your item. So let's go back into my edge is sharp and show you one of my listings like he'll let me go into my Etsy shop itself, go into newest thing manager and tweak their SEO for the item that we'll actually start. Here's the item that I'm actually summing right here. The most important thing, if I want to make sure that it is showing in page one of the results, the only thing that matters on Etsy that makes the biggest difference to your sales is the tax themselves. With the tags you want to cover as many variations as you possibly can. The item that you're actually selling and every single foliation, foliation of it. Also, after you use up all the different kinds of tags, the next thing that's also really important to your SEO or search on Etsy is the keyboards inside the description of the item that also walks, but not as good as the following. The keyboard of the title, the title itself is also really important as well. But otherwise, all of those, the keyboard that I just showed you with the tags is the number one thing that you should focus on. Number two is the title, and number three is the description inside the item that is actually sound. Then what's going to happen is somebody who works at the item and they look at the picture. Even if you did everything else go act. You also want to make sure that they liked the item after they look at it. This is what you have to do. Go back into your Etsy shop, make sure you optimize the title, the keywords, the tags. Then next thing you have to do is to go into ad says Sign out of your actual account In type in the exact item that you're actually sign. And you should be featured after oldest weeks you do on the first page. And if you're not shown on the fourth speech, either the item that you're selling isn't a very competitive niche, or you haven't done great job enough to be featured on the full speech yet. Which means you haven't had enough sales to actually be featured yet. But you have to walk your way until add C starts to feature you in a false page of search. Because if you're not featured and if you're not shown on the first page of search, it's gonna be very hard for people to not only find your item, it's also going to get to us in this humongous maze. And you can see those fleet thousand different results. And anybody who is not standing in a force few pages of this search, it's just not going to be found by anybody who wants to buy this product. Also very important for you to stand out in Google search as well. Because over here, if somebody goes externally and tries to find the same exact item on Google and they can't find you. It's the same exact deal. That's what you have to do in order to optimize your Etsy listing and take your sales to the next level. 12. Etsy Sale Dates Explained: Should you actually want sales when everyone else is running a sale? This is a complicated question that needs an actual answer. The answer to that is quite simple. Let's take a look at the actual sales that they have up right now. And you'll be able to see when you play a sort time with that, when you're on sales at the same time as Etsy is running sales, you might be able to make a lot more money. This is what I'm doing right now. So those are the sales that I want. In the same time when Etsy is telling me to an actual sales, it does work pretty well. And you can see 11000 bucks that actually made with it. Sometimes we make sales and sometimes you don't, you can see sometimes you get one sale, sometimes you get a few sales. Because of times like Christmas for example, I got 16 sales over here in 23 over del, and so on. In Thanksgiving. Sales times you have very few sales instead. This brings me to the conclusion that when actually you're running sales, you tried to keep the sales at the same exact time that Etsy actually wants them. But that's in conjunction with the holiday season itself. If you have a holiday season event, you want to keep the cell going for a very long time, such as this one which started formed at symbol eight until December 25th, they won't go your sale, the more likely you will get a lot more money if you're running a sale for a really short period of time, such as this one which was only four hours long, but don't expect too many cells formed that there was when you freeze sales for that specific one, he was another one which was only five hours along this specific cell and then got to sales from that. The Thanksgiving one which was on you for days. This one got me totally different sales. So overload, the whole thing for you to do is to keep running their sales. It is both smart for you to do so. You want to learn the seals in this specific time that Etsy has sales, you want to cover those specific dates and you want to start them before the actual sale actually starts. So if the cell starts on December 17th, you want to start the exact sale on December 13th. If I asked, you went to end it after everyone else ends up as well, a few days after the holiday season is actually going to expedite and getting a lot more sales for you in the process. Now you can see this is only 11000 bucks that they got formed this, but this is not the whole amount of money that I made in my shop, which is totally different of course, than the time that they get their sales. I got all total of almost 7 thousand bucks from all those different promotions that I want. And this encodes the actual sales. The actual sales on the amount of 1000 bucks out of the gland Dorado. Which means that when you sales is important and it will boost your bottom line. But overall, you will be making money much more if you're gonna be running this sales, not only during the holiday season. And bias if you're gonna be selling things that are selling outside of their sales periods, you'll probably will be making a lot more because you'll be paid for boys. When you're running sales. It means that you're getting the discounted price of the items itself sign, which is not very good for you because you're actually discounting the items that you are selling. By discounting the items that you're selling, you're not getting paid for Bryce. Instead, keep the big sales on. You're going for very specific amount of time such as In Christmas and New Years and so on. And waiting hours, you should keep it below 50%, let's say 25. And so this way when you do on the beak sales, which are going from 50 to 70% off dealing fairly specific time of the yeild, you're definitely going to get more sales in a very short period of time, because those sales are going to be very exclusive. 13. Organizing Sections: In this specific video, I'm going to go into and show you how to create an instant download section of your actual listing. Over here, when somebody actually goes, they can see the different kinds of categories and pick the one they actually awake. Also, I do recommend for you to post on Edit section and create your own section for every different nature of things that you're selling in your Etsy shop. So let's go ahead now and create a different section that says instant download. And we are going to be moving all the ones that are actually instant download in my Lewis things into that specific section. To do so the first thing I would recommend for you to do is to have it featured in a specific section. And they have a section that is executive for that which is called instant download, as otherwise known in my section, it is outside and collectibles, you can actually call it instead as instant download. It's probably better for you to do so as well. To do this, what you have to do is to post on Manage based on Add a section. You're gonna be coined. Spent, down, throwed person Save. Now this is going to be another section in a list of other things that I'm selling in this specific shop. Now next step for you is to make sure the ones that though instant download are going to actually become instant download. Let's go ahead and actually do this. Go well it says Change section and move this into where it says instant download and personal apply. Now you're all set now you have everything neatly and nicely organized. In an instant download section. When somebody comes in here, the person instant download, there'll be able to see this stuff that you're selling. Now this hasn't been actually updated yet. It takes it a little bit time to get updated. Let's see if it did right now. One of them already updated in here, and hopefully the other two are gonna be updated very soon. If it doesn't for any reason update. I do recommend you refresh the browser. Let's go ahead and do this and see if this is working right now. You should always double-check everything and make sure everything is working right now from some unknown reason. Two of them are not showing. So let's call in highway buffalo dose. Now go into well, it says Edit Options and press on where it says Change section. And beyond moving it to instant download persona y. Now we're going to be double-checking if this is still working on that, he'll be gone. So now it has been updated and we have everything in the instant download section. 14. Promoting with coupons: So let's go ahead and create a coupons and promotions for your Etsy shop. It is easy and simple to do four-step. Go to the sub manager person this once, once you place on this, you're gonna go well it says marketing. And after you press on that, you go all the way down where it says sales and coupons. Now, next step for you is to create a new special offer, bias on new special awful on the plus. And we have three different options for us to pick from. One, send awful to interested. Suppose this automatically sends coupons to people who leave items in the shop in the account for oval 24 hours. This is good. For example, if somebody wants to buy something, adds it to the sharp and then fails to check out. This happens quite some time, not too often. To do this kind of a promotion, you have to set your own monthly budget. The one that I recommend for you the most to do is the five-box one. So it's going to send 50 coupons Beaumont to H. And then we want all those people who fail to actually go to checkout. Why does this happen? Well, somebody decides the ones who buy something. Then they were thinking, let me wait until I sell actually comes in and maybe they miss the cell. But if you give them a good enough reason to change their mind, they might actually do so. Next step for you is to figure out what type of coupon you want to send to the pile. It was the fixed amount of dough is the free standard shipping all the Waze app would send off the percent of is probably the best one and you can come up with your own inputs and all. Let's say we want to give them 25 points and off, we are gonna give them a specific coupon code, which is going to be code 25. And then you want to make sure that this specific code is going to tell them exactly what kind of a discount they are getting. Next you'll be choosing the coupon code, which is gonna be called 25. So you know exactly that it is 25 points and off. But also the other reason for greeting a specific code is to know that this is the special checkout 50 code that is coming from the specific offers. So you know, at this point motion is actually walking. I would add another symbol to this and add 52 days. So I know where this promotion is coming from, so I can track this down. Once you are ready to check this one out and send it out, your personal review and confirm. So over here, it lets you review and confirm what kind of a promotion V0 doing. Who are the audience, which is the appended code, the maximum order, which is not a publishable at this moment. The including resting is going to be the whole entire sharp monthly budget is only five bucks a month. Then we can launch the campaign. Of course, if you don't want to waste five bucks, you don't have to do this. And plus it's not going to waste my box. Most often it's going to waste like maybe two to three bucks, maybe even a book. It depending on how many people have abandoned checkout. This actually is pretty good because it almost never is going to get all the way to five. And it's a very good way for you to use this as a promotional way to enhance and get extra sales that you wouldn't get in the first-place. Next type of steel that we can set up is to run a sale. But running a sale, they can just Poisson, they're on sale. And now we can choose two different kinds of cells. One is the standard shipping, and we can do this domestic unease, so we don't have to go and pay all pies for items now, shipping internationally. Now you can do a quantity discount and this makes your sale shop white. You won't be able to actually specify which way things are going to actually go folder. So you can do quantity of two items. So you have to get at least two in order for the cell to actually walk. You can do a total order. Well, somebody has to do a twist or the twenty-five dollars of merchandise before they get the free shipping discount. But since you'll be signing digital items, those no need for you to actually charge the shipping price for the products that you will be delivering. Therefore, you should already have we shipping on all your items. Instead, what you have to do is to Poisson, Let's send off because this is much better kind of a sale. Over here. I don't want to specify how much All those people have to actually make since we are selling digital goods, that you can resell a lot of them and you don't have to make them over and over again. It is beneficial for you to get as many sales as you possibly can get. Therefore, you're going to have a minimum order for them to qualify. Instead, you should actually specify a specific discount. You can discount up to 70% off as little as 10%. It's up to you to decide which is the best number for you to discount at your shop. The way I suggest for you to do this is to figure out what kind of sale works best for you by experimenting with the different numbers. So you can go to twenty-five percent of, 50% of, 70% of, and just keep on moving it around. Now, one thing I do suggest for you to try is to give them the biggest sale during holiday seasons or special kind of times during the year. So you never go oboe as certain amount such as 40% off and below. This is only for special occasions. I've very good occasion will actually violent this sale to be 70% off. Most of the time you want to go and experiment with 30 puts into ten parts and off. That's the way you should go about this. Let's go and put in 25 points for this specific cell. Next step is the duration of the actual sale. Let's wanted for an entire week from the 19th all the way until the next week, which is going to be the 26th dorms and conditions. You want to tell them what kind of cell it is if there is a specific holiday that is happening right now, make sure you put it in. Also, make sure you let them know exactly the date this cell actually ends. Let's post this in here. You've given them a reason why they should actually jump on this cell. Also make sure you name the cells. They are not going to see the actual name, but you will see it yourself so you can track this cell down. Therefore, this is going to be a different code. It's also going to be 25. But over here at the AMT, you want to make sure you post a different kind of figures in here. So this is going to be just a coupon sale. You can track this down for yourself. Then you're going to be pressing on Continue. Now next step for you is to add the different kinds of products that you actually be. Sorry, if this is going to be one of their products you'll be selling. You just post on this. This is just some of the digital products that they have in sharp. I posted this in and now I'm going to go around and kind of form this specific cell on only some of my digital items that I'm selling right now. Since this is instant download, it makes no difference for me how much Markdown and have for those specific items. You definitely don't want to discount it so much that it's going to actually cause your money. For example, if the item itself goes for five bucks, you discount it all the way to rule out if Webex, and so I'll even do bucks. Now you're going to get very close to the Etsy fees might be actually eating up all your profits. And in fact, it might be actually costing you money on this cell. So be careful with that. You want to make sure there's enough overhead. So the actual sale price is not eating into your profits. After you make sure that this is the case, you want to review and conform. And also make sure that even if you have a break-even sale where you actually not actually winning or losing anything, that's still good because every single kind of a sale makes etsy search engine to go ahead and promote yourself even more. Therefore, it is very logical for you to get as many sales as possible in your shop, even if you're not making any money in the sales whatsoever, as long as you are still in the black, which is getting profits, it is still all good based on review and confirm and then conform and create a discount. So we have twenty-five percent off on those specific items and it ends on Thursday at midnight. Now that the sale is actually live, there was three ways for you to show this. One on your Facebook page to as a pin into a spin, as an actual tweet, I find pin into his boat and actually using Facebook to be much better than Tweeting. Now there is a third way for you to go ahead and create a discount code. Let's go ahead and do so. This actually involves creating a coupon code, and here we have a few choices as well. For shipping, we should always have it already said fixed amount of 15 bucks of specific Bolchoz. This is a little bit more risky because you can actually sell an item for almost 0, just because you went ahead and you create it and post it up for sale at 12 bucks and the fixed amount of is actually 15. It's not going to go into the negative territory, but instead it's going to go all the way to 0. So be careful with that. I recommend for you to use instead the port sense of once again, over here with the coupon code, you can create any ports and off. So if you've actually charged and a 100 bucks with a digital item, you'll be getting a very small amount for it. I don't recommend sale that is this steep because it makes the item doesn't seem like it is really valuable the most and the biggest sale I do recommend for you to try to run is allowed to 40% off anything more than that, it just seems a little fishy, especially for a digital item. None of those other things I recommend for you to do. Therefore, the minimum order to qualify should be actually none. Also, you can use this coupon code to actually send out as a thank you note. After somebody actually buys any pilot in your shop, they're gonna receive a coupon code that says, thank you so much for buying this. And here is your coupon code. I already have one that is running in my shop right now, so I'm not going to be using this one as a coupon code, but this is something for you to consider. This specific sale. For this specific coupon can run a lot Hongo. In fact, since this is a coupon code, you'll be giving out when your business scout or actually to people individually. I suggest this one to one for lifelong goals such as maybe a year or two. This specific one is going to run all the way for a whole year. Of course, you can have no end date for time on it, especially if you're gonna be using it for your business cards. And if you're gonna be using this for your business card, I would put in here called and then business card at the end. And then I'm going to say 25 of this specific one is actually going to be 40% of mixed. Well, it matches the same number as you put in as a discount code. This way, you ensure that whoever is getting this code, first of all, you can track it. Second of all, it matches the actual discount puts an off that you actually are going to send it a mail it to the people who are getting it. This concludes the lecture of how to create a coupon codes and use them as promotional items. 15. Etsy Ads campaign: Etsy ads, is it actually Woolford for you in order to get more traffic? And CIO's the answer is kind of complicated. It is. And it's not forced off. It says you're missing out because you're not having this campaign for Etsy adds, the minimum is a bucket day. The maximum is 25. If you're just starting out and you want to get started with fancy, but yet you don't want to get or people when you expenses, I suggest for you to start at the bug. On the other hand, starting at a bucket day is then going to give you the results you want. Let's take a look. It what happened when they did a door day, Dollar Day in your study days, I got a huge amount of views. Overdose. I only got the 150 people who clicked on the ad. The important thing is when somebody clicks on the ad, this is the only time you get charged. If you see here the entire yield. When they did those ads, I got 19 thousand people who viewed my ad. And of this on a 187 of them clicked on the ad itself. And how much, All those I get 0, I wasted in 25 bucks in order to show you what you should not be doing, which is wasting money on Etsy ads. Now you might say, but it might be a waste of money for you to do ads, the ads, if you've got 0 all those and you only got nothing out of it. It's not really the case. I got nothing auto. I spent 25 bucks. I got a 187 potentials who came to my place and some of them might have favorite, some of my listings are wasted money and you only get charged when somebody clicks on the actual ed. Yet, it got me potentially future clients when they do the product's going on sale. Some of those might actually translates into actual clients. So you get 0 from the ads. I did get traffic into my listings. That is the good news about. The bad news is that it's not the way that effective. Because of it. I suggest you to start in a bucket day, try it for 30 days straight, and keep on experimenting with the products that you are offering. When you want to do this, which you have to do is desire and figure out how much money you want to actually waste on this. Because either it comes down to that you're wasting money initially. Now over time that might actually improve. But in my case is sometimes I just broke even as Okies is I was money in this case, I lost money as well. The first thing you're gonna be doing is restarting the campaign. And he is, I'm starting again advertising width 41 listings, which is the budget of a bucket a. And I want to show you the stats over here to see what's going on here. The ad views. Let's go into this year. You can see over here they had views is above 19 thousand. And you can see the months that I ran this on, which was January, I went on a February. I didn't want any March and I weren't a lot of it in April. The adclicks 50 clicks, 330, and then got all the way to a 104 quirks. So it seems that the more you run the ads and the more quickly you get over time, those more interests in my products. And fortunately, there was no sales. Now after you run the ads for awhile and you decide it's not doing too well. You can go forced to manage, advertise listing, and get rid of those things that you don't want them to learn. You can go to other options. Person turn off ads. So let's say you don't want to want this anymore, just make sure you turn off the ads. So it's no longer using your money because you can actually forget this. And then you'll be charged a buck a day for the entire year, which is pretty expensive, which comes down to 365 in box a year, or even more. If you forget this for a longer period of time. If you're doing more than a bucket day, 25 a day, this can get to some significant money that you might be actually using. Let's say you're selling vintage products. So now we are working at the specific products or be advertising. Here are some products that I actually am saying. If you want to run the ad for certain products, that you'll be learning, what you have to do is to pick the products you want to advertise. Placed on over here, just once the bids will be on for those listings, just press on it and you can see it turns add on and off. If you want it off, you press on it again. And it's going to turn it off. Turn off the advertising for debt. That's how it's gonna go. Pretty much what's called into another one. We wanted this on, we turn this on. And here is another one. Now we'll advertising another product. Over here in the keywords. You can go ahead and post the keywords for the products you're selling. So if you just want to do focus on the vintage, you just type in the vintage, then you're picking the products you want to advertise for. And we have the listing statutes which is active, advertised, not advertise that an inactive and active, those are the active once we have the stats here, which is the ad views, clicks, quick weight order, revenue budget spent, and the return on the advertising budget. 16. Promoting with Social Media: So let's get started how to promote items on social media with Etsy. First thing we need to do is to sign up into your account. Then we are going to act you to the shop manager. Now the next step for you is to go and press on listings. After you go into those things up there, you go into those things. You have to select the item that you want to actually promote. The open gonna be promoting this one which is the zombie building those magnet. Because it's actually not sung. It needs external promotion. Over here, you're gonna be pressing on this so-called awake menu that works like a 6 D style or whatever. We're gonna go and Poisson view on Etsy. Now after we do this, both, we can go ahead and promote this on social media by pressing one. Well, it says shell. You can do this directly for many of your listings as well. This is just one way out of two different ways for you to do so. By saying on shell, We have four choices for us to promote. One on Facebook and another on pin into list, and the last one on Twitter. It's up to you to decide which one you want to use, but I recommend for you to promote in all three of those. After you go ahead and promote in those occasions such as for example, by placing on twiddle. In fact, it gives you the URL for this item. It gives you the keywords that are used in the listings. And the best of all it gives you there certain URL of the item itself so you can use it and promoted Annual your actual awake. 17. About Taxes and Expenses: So the end of the yield is here. It is time to pay taxes and you'll probably wondering how much of your owning goes to taxes, what is the breakdown of the cell fees and everything else? So in this video, I'm gonna be showing you exactly that. First off, Etsy fees. The initial breakdown comes from the shop fee of the listing of the products, which could be easily offset by using a 4D for your listings. If you use those, we're going to go ahead and get to it. All of those fees. The list of product, therefore, PS50, you're gonna be charged is $0.20 for every product you're listening avidly, four months. And then it goes through the whole cycle over again. That is the force fi. The second phi is the end of transaction fee that you pay at sea. It used to be five. What's int? It's going to go all the way to 6.5 wits end. But on the other hand, are gonna increase traffic. So what can you do about this? You can easily increase the price of the product. What is the OS to this stuff? Combined altogether, it was more fees, taxes, and everything else for that. The biggest one, the yield taxes, self-employment taxes that you have to pay on everything that you actually sold. And this is gonna be breaking down for you really easily, month for months until the end of the year. So you don't have to go ahead and do this math manually. How I used to do, which was a whole huge pain overpaying to do this. Now, altogether, the next biggest fee transaction for you that you're gonna be concerned about is actually shipping labels, which is shipping the product. You can go ahead and do this by not selling heavy products. The more heavy it is, the more expensive it is to ship and the more money it's going to cause you to go ahead and do this. In fact, if you want to get a list of all those shipping fees, go ahead and start selling digital products on Etsy. Then there was 0 shipping fees for that. So that's going to get rid of this all entire expense for you. So overall, we probably are interested to see an actual shop, to see the breakdown of fees and to figure out which one is which and everything else. So we're gonna go into this. Now. You'll see my actual shop, the breakdown in fees and what can you do to reduce those fees and see it month for month. It's really interesting. Pay attention, take notes, and get started watching it. Right now. Here we have the actual shop which made about $30 thousand altogether over the yields until I got to 2023, you can see a huge steep drop. Why is that? Because it is the start of a new yield and the matrix starts at overall with this new year. Now we're gonna be looking at the next thing, which is the month. We statements, how much is the wig down for every single month? So over here you can see November, October, September. And interesting enough, take a look at this anomaly, which is August. You would think that August is one of the slowest months, but in fact, most people take vacation in August. Not mean I was making the extra money in August over here because my sharp stays open, yield ground that's white. You can see the difference here between the amount of money I make, waltzes their expenses, which is a hefty chunk of everything that they sell. Most of the expenses are coming. Who you guessed it, shipping labels. Let's go into August and checking this out. This is the details cells and credits, those over $1000 of sales. And here are the fees and taxes. The listing fees though is none because I have opening credits. The shipping label is the next biggest transaction fee here. You can see that I spent a $141 shipping those products. So if I wanted to reduce my extra expenses, either have to create a digital shop or I have to go and reduce the shipping fees for me. Now the twins Action, Everybody's complaining, ETC, so expensive. You can see over here, is ETC, really that expensive? It's only 55 bucks that I'm paying directly to add C at 1000098 bucks that they made this entire month. My biggest expenses is actually fees and taxes, which is mostly the shipping label. Going back to the month for month breakdown, you can definitely tell that it does vary how much you're paying in taxes, how much everything altogether, goals month by month. One thing for you to keep in mind is if you want to bake the big manual nazi, you will have to understand, you're going to be using and paying more in taxes, which is totally understandable. Also because Etsy gives you your money back to you right into your bank account. It doesn't use anything like a toad poverty such as PayPal. There is no transaction fees that are getting into this. All the fees go directly to add c, which is going to go ahead and put all this money back into your business. 18. Learn from Other Etsy Shops: Hello and welcome back to our class. And in this video we are going to be exploring some shops that are really not doing so well and what you can do in order to improve sales, especially if those were actually their shops that you actually have. So we will just explain those stops. But as a complimentary note, I'm going to go into some of your socks and check them out. So make sure you post it in the discussion section. If you have a shop and you want me to walk, edit, and give you a few tips about how to improve sales. Well, that said, let's continue with this work, Joel. This specific shop. And it's very nice looking design. This is a good thing about this. It has had Z0 absolutely sales since it opened in 2016. So I cannot go into the actual shop itself and I can see the keywords, but I can see how they actually presenting the material. One of the mistakes are there specific shop is just the way everything is written in there. You can't really see much difference between one item and the Nado. The other thing that is also a problem. You don't get any sense of volume when you're buying this not on you can't tell the difference between any of those. When you got here, then you're blessed one item itself. You can see a few more extra issues. Though. You might not get sales if this was your actual shop. First of all, the price itself is just way too cheap. A book. Not everybody wants to pay a buck with something they think is Wolf next to an Alpha. And especially for instant download, what do you have to do? You definitely have to up your buys, at least 57 bucks here, and then you discount it using a discount code that will encourage or add more sales. The picture itself, there's only one picture right here. It hardly has any description of what you are getting. It says there was loosened and so on. But well, is the item that describes what executive this is. The description is the most important part when it comes to a digital wisdom. The picture itself, and none of those is doing any justice for this specific item. The top it off the bill is 0 of useful this up as well. This specific shop for two years and 0 sales stick I just gave up. Or whoever is actually the boss of the sharp, what they have to do is promote it. They have to get people to actually buy this item by getting o add more promotions, by getting people to buy this item, more likely you're gonna get sales. And if it's not working for you, make sure you change the graphic as well as the keyboards themselves. It doesn't even say instant download in the forest word of this keyboard. And lastly, you can go ahead. You can go all the way to the bottom and you can kind of doubt what is the competition for this actual item with you? What I do like about this, it has really nice logos right here of the Shop Model. And also the logo itself was really designed as other than that, this sharp is a total failure. This specific shop was allowed to form 2017 and it has 17 steps, so it's not doing that bad by this one is having a lot more trouble getting traction. So what's the reason for it? Well, it has the organizer on the side so you can see all the different categories of the niches that are available in the shop, 17 sales, and 70. Before admiring their specific shop, it must be doing something wrong. First of all, the prices are a little bit too cheap. That's why that would do GPU. Next thing is when you go through the actual sup itself, you can really tell the difference why they're not getting sales. It is really the picture of what they're selling and the picture is not this good. The picture is what actually cells with instant digital downloads, you have to walk on getting a very good picture to show exactly what people are getting when it based on incident down. As always, nobody is going to be pressing on this. There was no discounts that are running for the things that they'll sell it. That's another big no-no here. The description a little bit too much over description too much of a good thing is really too much when you have too much over description, more likely the person is going to lead to much and it's not going to go and do what he has to do, which is just buy the product. The whole purpose of the description is to get the bile to be interested in buying the pilot. If you fail to actually do so, you'll failed at your mission, which is to get sales. This is what this app is actually doing. It's not that bad. They didn't make on a walk in the shop. They dealt with a lot of attention to the details, but this is something that this UP could do a lot better. And it does have a few reviews. Unfortunately, most of those reviews are coming from the same executables, which is a little bit suspicious as well. Next up, we'll be exploring is this shop which is not good, it's not having any sales whatsoever. And here's why this Bolson public just started this for a few things in here. And he doesn't look like a cilia is, ETC. Cell. Here is why there is no even big shop logo. Logo is being, you'll have to have a logo. There was just a picture of as small miniature walk or you don't want to have just mentioned where we want to have the big logo in this mode logo, it only has two items listed for sale. Either command as many items as you can at least than items posted for sale. Next thing is this specific item, and this is an actual instant download it. And this one is just really lame. What's it borrowed this one? Well, you can just go ahead and try to save as because you're kind of getting it here. It looks like those are expelling things that are shown in green light until it, you don't want to have this to be Soon as a picture here. Kind of see what you're getting here. I'm not sure I'm sold on this single image of this product. And they did waste that this sharp if it really wants to be successful, you got to put a lot more attention and time in details in your products. 19. Top tricks, tips and shop suggestions: How are they all? Let's take a look at a few things that you can do in order to enhance your sales and move them to the next hour for this upcoming holiday season. And the first thing we're going to actually do is to take a look at my competition. This is very important. You should always walk at competitors. For me is gonna be go-go knows magnets, person so much. The ideal thing you want to actually happen is for your keyboard, the item itself that you're assigned to be featured on this page. And take a look at this on a full speech. I'm ready. One of them is here. Second one, told for 56789101112131415. Different items are included for the specific keyword, and this is all in Bij one. In fact, because my item is so unique and the keyboard itself is so unique, I'm coming up number one in this search. And it was normal competition for this specific, the world. That said, if I were just want to type in dog magnets, that's going to be a different keyword. This keyword, we're going all the way to 17 thousand items to be featured. Number one, with 17 thousand items in here is very hard and competitive. So keep this in mind. You do want to own a keyboard and you want to be featured in every single one of these soldiers for that keyboard. And usually number one. But if a search has so many different things for it, it's gonna be so much harder for you to be featured on page one. This is why paid ads is so important. There we go. We'll get this four of the feature diagrams or the way the tab of Beta ads and people are using it to sell their items. Now, if you want to increase the amount of money you're making, and since you will be selling digital item, you might as well add a fleece shipping to it. People are more likely to buy it because take a look at this specific thing. If you just focus on this one, it says a twelv, it doesn't save, we're shipping this one says 150 and for shipping, so think which is the one most likely to get sales, the one that we are shipping is definitely gonna give it to you. Now. The ones that says I wiggle all those, hopefully that's not as good as we shipping. Now since you're assigning digital items, there is no excuse for you to have page shipping full a digital product that's going to be delivered virtually anyways, if we're shipping is just a given for that. Now a few other things that you can do here is definitely have very beautiful pictures with all white background. That's definitely going to enhance the listing and make it look so much better and professional. If you can see right here, this specific sour has a little bit different background than this one which is all white. But this right here, the picture didn't come out as well as a decorative reassured. Now, if you do want to decide not to have all white background, it is totally fine as long as you differentiate yourself from your competitors, such as this guy who is signed, magnet French bulldog. The way he differentiates himself from everyone else, he has this wooden background or white on it. So you definitely want to differentiate yourself from any of your competitors. But you want to make sure your item is so much different and so much more beautiful, that is going to get you this sales you actually want. Here is a brand new software it here. This one is selling digital goods. And it is doing executive right thing. By having all white background. It doesn't look messy. People can tell what kind of item does tell him. It's definitely gonna get you a lot more sales. Now the other thing that they do suggest for you to get a lot of sales is to have a lot of products in your SAP such as this up right here, having a 105 items, then another thing is for you to feature all the items that are saying, Well, we roll all the way at the top and then organize it nicely in different kinds of categories. And this shop is doing very well as well because 87686 different sales. And it has a lot of people who are in myelin this up after you, things you want to do in the shop itself. First of all, the items that I'm gonna be featured at the top of the screen here have to be with this sigmoid here. And it says we shipping also, if you can add a sale price to it, more people are going to be likely to buy this product. I only have two items featured right now. There is no excuse for me not to add additional products to my actual shop wet here. I can go ahead and add more my shop. And to do so, it's pretty simple. Next time we're gonna be typing in B dog knows, right? You see what kind of items featured. And I can actually use you from this source itself. So let's go ahead and add this one right here. Now I'm gonna be just typing in dog. Any keyboard do you want to use? Then you see the items that you're selling in the shop. You can just add them using this method. Now, we can rearrange them and just post them up in any way we like, in the order that we like as well, embrace and done. Now we have a bunch more items showing up in my shop. And I want to make sure that the item itself, the first one, is going to be the cheapest one and keep on going until it gets to the most expensive ones or it's going to change, way out. Move this one all the way to the bottom. Place on Download here. The cheaper one. You want to make sure that the item that needs the cheapest is forced and the items that are more expensive or featured on in the shop. So it's more likely somebody is going to buy it this way. Now, notice another way that you can do this as well. We can rearrange the order of the items themselves into shop. This is how it looks like right now. And I don't like to you, I get some of the orange items right here and we can drag the items over the place that we actually want. So just press on it and move it around if you want those. So this item should be moved all the way to the top. And he was another one. You're gonna be moving it to the top as well. We want to have all the unique and different items be shown on a four speed of the source itself. And then the items that don't duplicate and they work very similar. You want to be, to be shown later on. Now, the way you go about and rearrange this search is pretty simple. Over here, there was a number next to it. For example, if you want this one to become number one and delete it, number one, and it's going to be moved to the number one position, and so on. Now if you want to move it to the next page, That's a little bit more tweaking person that right heel to peach one. Now it moved it all the way to page one. So this way you can rearrange everything in the shop and make it look more interesting for somebody. Once they go in and see this, you definitely want to show them all the new stuff all the way at the top. On the way for you to do this is pretty simple. You can go ahead and put in most recent, or you can put in the lowest price forced. Now this morning about putting the worst price items all the way up front is that went beyond just come to the shop. They are looking at the prices and they might just buy because it's cheap. Now this is not the smartest thing that you can do here. And here is why, when somebody who goes in and sees those cheap items, and it's very unlikely they will buy the expensive items instead. What you have to do is the following. Why is it high or low? Or the high items are gonna be some false. And when somebody goes to something like, Oh, this is too expensive, they keep on working and then they'll going to the items that are much cheaper. This way. If they keep on going, eventually they will get to the cheapest items which are on the last page. And then they will see and think, Oh wow, this is a big sale. I can get. Those items will only eight bucks for the cheapest item in the shop. And now you're more likely to actually get sales. So that's how you go ahead and you do a small and very significant amount of edits to yourself. And definitely this is going to increase the amount of sales. Also by changing any of the items in the shop itself and editing them. It's definitely going to get you a lot more sales. It's going to improve the SEO of the item. And how do you improve the SEO? It is very simple. Just go ahead and you edit one of the items for sale every single day. You're gonna go ahead and add or edit one specific Louis thing. By going into the edit, you have to do is I just said we only change the images. That's one thing that you can do here. And they just did it the right now. Next thing you can do is just change the title inside of it. You can also change something in the description. And you can also change one of the keyboards and all delete it. After you're done. Go ahead and change the place just a little bit. It doesn't have to be much edit to it, but as long as you get some kind of edit down to this, it's going to enhance and change the SEO for the item. But one thing I do suggest for you is to create newest thing is the best way for you to up your SEO in this search. Every single time you create a new item and your listing and ended up, it's definitely going to win in your shop much higher. Now, if you want to do this for a while, I don't suggest for you to list four items in the same day. Instead, list1 every day. So every single time you add and modify things in the shop itself, the search engine for this sharp or Etsy is going to pick up on that and it's going to go ahead and enhance those listings. Another thing I do suggest for you to do is to go for every single item and make sure it says exactly what it should say. Plus make sure the pictures and description and everything else is top-notch. This is how you go ahead and make sure you're gonna get a lot more sales during the Christmas time. One of the last things you should definitely do is to decorate the actual item with Christmas or holiday poetic little lead it. Pictures such as right here, as you can see, I edit something that makes it look like it is a holiday related item. 20. 10 Reasons why you NOT getting sales: So let's get started. The top ten reasons why your shop is not getting any sales. What you can do actually about number one reason this is the most important one, of course. It has to do with the shop itself. So here is a specific sharp white here. And we can already see the mistakes this specific shop is actually doing. It has 136 hours, which is good. But here is what is causing this sharp not to have as many sales as it should have these daily views. You should have as many reviews as possible. And it makes people trust your shop or at models only for the clinical views for this sharp. And one of them is actually negative. That makes a big difference. So they start waiting for this is only for style, other for reviews that's then good. And having so many sales, this makes it no excuse whatsoever for this chapter. Have so either reviews, what can you do about contact? And we want over the pupil, whole board something formula and ask them to give you a review. By doing so, you will get o add more reviews. By getting more reviews, you're gonna get a lot more sales as well. Let's compare this to my shop. My shop has 292 sales, which has double the previous chapter that I showed you. But to look at the reviews for my shop, I have 64 reviews and almost all of them are five-star reviews from people who bought something for my sharp. This is the reason why you're not getting a lot of sales or any sales whatsoever. You got to get reviews from your customers. You've got to reach out to every single one of your clients and ask them to. We will review for your shop. Number DO isn't why you're not getting sales. This is really important. You've got to have a very nice desktop alt for whatever that you're selling. You wanted to present the product when they go exactly to your screen by representing the pilot that you're selling, it's definitely going to give them a deal what kind of product you have up for sale. Therefore, people who are coming in are more likely to stop in your store. Also have a picture and the small picture for what you're doing posted as well by handling, bringing nice artwork, It's also going to give you more traction, which brings us to the number of free reason why you're not getting any sales. You've got to have a very nice looking images for the pilot that you're selling. Every single part of the time selling, I use my best photography skills to get the pictures and make it look as professional as possible. Sometimes you have to even use Photoshop in order to make your pilots stand out from your competitors by making it to a great and amazing, you're more likely to have people who are big fans of your pilot. And they are more likely to buy the pilot number for reason why you're not getting any sales, is that you are not utilizing every single one of the keywords that you have to use. Make sure you fill out every single one of the keywords for the product that you're selling right at the forefront of the actual wisdom. Let's go into the listing and sway where they mean. Inside the actual listing itself. You're going to utilize every single one of those keywords right here. And they do exactly that. I utilize every single one older keyboards and themselves and they're posting up for sale. And then whoever is actually buying it is more likely to find by item, because everyone of those keywords makes this search SEO enabled. Therefore, I'm gonna get or add more traction for my item and it's going to be showing up for speech or wasting. Which brings us to number five, where you're not getting any sales. It is simple, you're not getting enough traffic in your Etsy SEO. Go to Etsy itself. Now, let's type in nose appeal. Reason number five, you got to stand out from the rest of your competitors. And you want to be, and for speech of the search engine itself, how do you get to the full speech of search engine? You have to use the keywords themselves. My keyboard or dog knows magnet. Let's post it in. And he'll be gone for speech of such wings out a bunch of my actual item on the full speech itself of Etsy, which means that as soon as they start a sale, it's gonna be wide featured over here as well. By having your inner featured on a false bleed of search for the keyboards that you're actually using, you're more likely to get them out of sales. Take a look at how many of my listings are posted for speech or Etsy search. 123456789101112, door Dean, up to 18 of them. I'll also turn. That specific keyboard itself, which is dog knows magnet. Now I did type in a different keyword, which is dog magnet, and I'm not getting enough force PDO search for that keyboard. You can link for every single keyboard out though. But you have to try to rank for as many keywords as you possibly can. Because this will enable you to get a lot more sales, which brings me to number six reason why you're not getting enough sales. It is not using every single one of the tags. And you want to use as many tags as you can. You have up to 13 tags for you to use. Make sure you use every single one of them in order to stand out. As the SEO and the top of the search engine itself. Seo stands for search engine optimization cemeteries and why you're not getting enough sales is the following. You don't have enough biasing for the product in the valuation as well. This points being too another reason. Also, the boys could be too steep to, if the price is too high, it is totally fine as long as you make sales on the product. Which brings me to number eight where you're not getting enough sales. You are not having enough sales. Therefore, you have to go to marketing, sales and coupons and style it as sale for a few products. You have to on sales all the time. When you're adding sales, you're gonna get a lot more people buying the products that you're selling. Doubtful. It is very important for you to learn specific sales. This one is going to be showing me the performance in the past 12 months. And it shows this seasonality as well. As you can see here. I made 1000 bucks in 50 or those in this specific Etsy shop. This is the one that coming directly from my sales and coupons. Everything else is not what I'm actually making in the shop. So I make art more money into sharp, but this is coming directly from my sales. If you go to my stats, you can see how much money I made so far in this specific shop, which has nothing to do with their specific sales. You have different kinds of traffic coming in from the coupons and different kinds of traffic coming in without using the coupons and with using the coupons and sales, you're gonna get a lot more people coming in who are gonna be utilizing their sales and buying from you. And this brings me to the next lesson, which is the reason number nine. Number nine is that you can actually promote your listings and get them to the next level. If they're not getting the sales that you actually want. Etsy has a feature just for you. You can go ahead and get every single one of your wish things were murdered on Etsy. What you have to do is pretty simple. You have to figure out which specific listening you want to promote. Then you go to marketing. Let's go to promote a listing so it heal. And you can actually turn the primordium these things on by poisoning on manager it here. You can advertise width promoting Lewis things. But by saying on that, now next step for you is to figure out how much budget you want to do for promoters. Who is things you can do as much as $50 budget for this? If you don't want to do a $50 budget, it is totally fine. You can do a buck, which is the cheapest you can do. Every single door that you're gonna be spending on the sharp is going to go back to the shop itself. And here's how for the next 30 days you're gonna be spending 30 bucks. Every single day you'll be spending a bug. And then what's going to happen is you're going to get or add more traffic coming Exactly. Also, you can advertise a new listing that are gonna be added automatically every time you make a new listing, it's gonna get advertised as well. Next thing you're gonna be doing is going to the advanced setting and you can do there set maximum cost per quick wink. If you do this specific thing, what's going to happen here is that you can set it much cheaper than a Bach. But if you said it much tuple and they correspond quick heal, it might not actually get you any results. So this is not really recommended for you to do. Now, one thing about promoting Lewis thinks is that you can actually pick which specific listings you want to promote. I do suggest for you to pick a few listings that you're actually placed on them. And just dawning on. This specific one is getting 11 sales for bid. This is the auto bit here. You can go ahead and adjust it and create your own bid for this item. You can go and put one centered day if you wanted to. Again, I don't suggest for you to actually do this because you're not going to outbid your competitors by actually, well boy, your actual listing. Therefore, you're not gonna get any sales whatsoever. You're just going to be losing money for anything that goes on the 11th. Sense. Instead, what you want to do is to beat your competitor, which is kind of simple. All you have to do is go and promoted $0.01 higher than the automatic beat over there. Which means that you will now beating every single one of your average competitor. Which means that you always think is going to be promoted on a full speech of etsy search. And you're gonna get all the sales for this specific item that is promoted in that specific category. Now, next thing you can actually do is just to pick a few of those items and post it up for sale, then promote those specific listings. This one is more expensive. This one is $0.29, and this one is only $0.11. I recommend you promote that cheapest listings instead, because otherwise you'll be spending more money than you should be. So this one is also more expensive and so on. It also has to do with the price of the item. The higher the price of the item, the more expensive is the bid for this product as well. Now what you are trying to do initially is to get more sales. Were getting more sales, you're gonna get more traffic to your shop as well. Having a lot of traffic and sales is gonna be getting this up to the next couple. Once they shop is getting enough sales, you no longer have to do anything right now, because now you're gonna go on your own. This is really important if you're just getting started with your shop, is to get the first few sales in the door by getting the force few people in the door. This is called the grand opening. In fact, you're probably better off getting every single one item albedo that you have adequate now promoted within this way, you get them out more people coming in, more sales or add more traffic initially. And let's see, is gonna go and try to make even more sales come in after that as well. This point's been to the tenth reason why you're not getting enough sales. You're just not utilizing enough social media. You always thinks it is really easy for you to use social media to get sales with your listings. What you have to do is just to pick that item you want to sell. And it's gonna be this point here, which I have not been advertising it enough. So one thing you have to do is just press on this left heel and you want to promote this specific item. So porcelain view on Etsy. Now there'll viewing this product on Etsy itself, whereas on showing here. So you can show it on Facebook right here. I placed on that. It goes whitening deal Facebook beach. And you type in checkout. My new product, bookstore sub-bullet here. Next thing you'll be doing after you did this part, I'm gonna be showing it again. We're going to be copying this specific item as well. And you can pin it and twist it to student just for fun of it. I usually don't like to it, but it's worth a try. Let's go ahead and do that. It takes a second. Go to width the item. After you did this specific thing, you're gonna go directly to the PAG group and you can join any group that is related to something that you're selling. By joining a bunch of those groups on Facebook, you'll definitely utilizing social media in the correct way. It check out my new product. And we're gonna go and copy and paste it there as well. So here it is. And Poisson post. And now we're going to get probably a few sales heal because we have over 50 thousand people who are members of this sharp. And now they're looking at the product that I posted in the Facebook group. And it's more likely I at least get maybe one or two sales. Now, if you advertise in this place, you should dampen the advertise in another place as well. So at sea, buyers and sellers would be one Etsy promotional group would be another. Let's go ahead and go over here. Start discussion right here. Posted up here as well. Now this group is not niche enough for me to promote, but it is still a wolf or tried to promote in FCRA that way groups. So let's go into this one as well. Next thing we have to do is to do copy and paste your awesome. Then we'll copy and base. You're actually doing in different kind of Betsy cells and bows groups. The more likely you'll get or add more sales. It is soluble file for you to join as many of those different groups on Facebook that are related to Etsy as you can. Then the next thing you have to actually do is of course to agree the rows, join up those groups and start posting. Now, just posting in groups is good enough, but all staying in other places is even better. So make sure you post in a wide variety of different locations. This is definitely going to enhance your social media footprint on the items that you're sewing. And of course, it's going to influence the amount of sales that you're gonna be getting as well. Make sure you do this. And those are my ten top reasons why you're not getting enough sales and what you can actually do about 21. Ending: Thank you so much we're getting all the way to the end of this class. I'm psych, I'm so excited for you. I'm happy that you finally got all the way to the end of the class what your journey has just started. What do you have to do next is if you haven't done a weighty, create your Etsy shop and get started twisting. This is the crucial and most important step. Then watch this class orbital again and see if anything is missing. Because just doing it once, just watching it once is not enough. Make sure you take notes, write down everything, and do it step by step of the way because there's a lot of things that you might have missed out. After you're done. Make sure to smash that thumbs up button. We believe you and see you in another one of my classes. Thank you. And see you in the next class.