Transcripts
1. Intro : How to start building
your brand and following so you can start
selling products online. There are two things
you need to start. A personal brand and
business traffic and offers. Why do you need traffic? You could have the best product
in the whole wide world, but without eyeballs on it, you won't make any money. In this course, we
explore how you can start a one person brand and business by building an audience
and community around you. Starting on Twitter, now known as X as your
first platform, and maybe later moving to Youtube and other
social media platforms. We're starting on Twitter, AKA X first because it's the easiest platform
to grow an audience on. Twitter is also
based on writing, which is the foundation
for everything else, inclusive of script writing, for Youtube videos, advertising, blogging, marketing, et cetera. To make your writing better, we will explore techniques
that are psychologically proven to make people want to read and keep reading
what you write. Finally, we'll look
at how you can use the traffic you get
on your Twitter account to build an e mail list. Then create offers like
physical or digital products or services and market and sell them to your faithful
audience friend. If you knew here, my name
is Olivier, ex engineer, current product manager and wannabe Tuber and digital nomad. Alright, let's dive in.
2. Project : As the class project, you will need to write
a Twitter post on a topic of your
choice using one of the writing frameworks
we'll look at that will ensure readers will
engage with your content. Then you will need to
post your write up here in the project section of this class so you can inspire your peers as well
as receive feedback. Remember, it's a safe space. And receiving feedback
is how we improve fast. Don't worry if you're not
sure what to write about, we'll look at how
you can generate ideas and find your niche. But first, let's look at how
to get followers on Twitter.
3. Building your audience : There are only 2.5 things you need to
do to get followers. Number one, write
valuable long form post in your niche of interest. This should be formatted in
a psychological framework, like which we'll go through
in the upcoming lessons. Number two, follow as
many people as possible. These should be people you wouldn't mind hanging out with, People you think you
can provide value to, and people you think you
could get value from. More on that and the rule of reciprocity in the upcoming
lessons and a half thing, well, you'll need to interact with your community. Twitter X is a social media platform, so you need to socialize on it. Don't keep posting
without interacting with people and expecting your
Kant to get traction. You need to interact
with others on the platform like you would
with friends in real life. Like comment, share
your thoughts on other people's posts.
4. How to know what to write about : How do know what to write
about day in, day out? If you know your niche, be it finance, copywriting, health advice,
relationship advice, et cetera, write about those. It could be whatever
you're passionate about, mindfulness,
going, vegan, learning to code or poetry, be you and find your
1,000 true fans. If you don't know
what to write about, explore the eternal markets
and write about those. The eternal markets are health, wealth, relationships,
and happiness. They are the markets that hold the subconscious or
conscious goals, of every human beings. Business is about solving
status and survival problems. Make your goals conscious, solve your own problems. Then create a roadmap with your own story that you can pass down and distribute your lessons with your writing at the start. Then later on as a
digital product, which we'll explore in
the coming classes. Make an income by
helping others heal and achieve their goals by
showing them how you did it. Still strapped for ideas. Browse around to see what
others are writing about. Or better yet, use Cha
GPT to give you idea. Prompts. Ai is here to
stay, so learn to use it. Don't be the laborer
who kept using the hope when tractors
were invented.
5. Write like a pro by using copywriting Frameworks : Get people reading by tapping in their psychology by
using frameworks like P, S, N, P S T O R Pastor. So, why do you need to use
those writing frameworks? Writing frameworks
make your posts interesting to read to humans. By default, they are based
on human psychology and have been tried and tested in the copywriting
industry for decades. Enter a and pastor. And you'll need to be aware of Ada if you're planning
to sell products. A and pastor are guides as
to how you should structure your writing so
that people want to keep reading to find
out what happens next. Let's first look at the a
copywriting framework as stands for Problem Agitate
and solution problem. Find a shared problem you and your readers have in common and make a statement about it. Agitate, use copy to
make readers feel frustrated by the problem
and their current situation, so that they eager
for a solution. Discuss potential
consequences of not solving the problem, as well as outlining how they
could improve their lives. Once they do solve
the problem solution, provide specific actions that readers can take to
solve the problem. Structuring your
writing with PAS will guarantee an uplift in readability and increase the number of people
who keep reading. Meaning, increasing the
engagement with your content. Want to write killer sales
copy that actually converts, bringing new clients
and boost your revenue. Learn how to craft your pitch effectively using the Pastor
copywriting framework. Pastor stands for Problem
amplify Story, or solution. Transformation or
testimonials offers response. Let's look at them individually. Problem, identify
the problem you're solving by describing
it in detail. Use the reader's
language and describe the problem how
they would use you. Yours a lot in copy. Everyone wants to know
what's in it for them. Using you and yours,
we'll help you with that. Amplify the consequences they face if they don't
solve the problem. This is key to
making more sales, but is often neglected. It is what motivates
people to purchase your product or invest
in your services. Ask and demonstrate
your customers what it's costing them if they don't solve the
problem story or solution. Once you know the
problem and amplify the consequences of it
not getting solved, share a story about how you
can help them fix the issues. This is always different
based on various factors. Go into details if needed, transformation, or testimonial. When writing your copy, remember what you're
trying to sell. However, remember
that people aren't purchasing the item they
buying the transformation. For example, if somebody
buys a workout program, the DVDs and the charts are what they'll get as part
of the transaction. But they're actually buying the lean fit and
healthy body they want. With that, testimonials
are key where you offer real life stories of others who have done
what they want to do. Offer. Since the
person visualized their transformation through
stories and testimonials, you can now describe what
you are putting up for sale, lay out the offer, and
be direct with headings. Response. Most copywriting
fail at the response phase. This is where you
ask your customer to buy the item. Don't be shy. Tell them what they're
getting and what to do and remind them of their
transformation goals. Pre tip. If you're
new to writing. After writing your post, use char GPT to clean it up, but ask it to keep your
own tone of voice.
6. Who is AIDA? : Ada is not a person
but a framework. It helps you answer
the question, how aware are your customers or clients of your product,
service, or brand? If you unsure, you might be leaving money on the
table and potentially investing your time and resources in the wrong
areas of your business. Enter Ada, a model to gauge
your customers awareness. Understanding their
awareness allows you to allocate your
resources strategically, leading to you
closing more sales and increasing revenue.
Here's how it works. As for attention, at this stage, customers become aware of
your products or brand. This awareness can be triggered
by marketing efforts, advertising, social
media, word of mouth, or other forms of promotion. The goal is to capture the audience attention and make them aware that your offering, product or services exist. Part of your sales funnel that customers are
interacting with at this stage is the top of funnel which includes
social media platforms, blog posts, paid advertising, content, marketing
eye for interest. Once customers are aware, the next step is to
generate interest. At the interest stage, you need to provide
more information about the products, features, benefits, and unique
value proposition to keep your audience engaged
and deepen their interest. The goal is to make the audience interested enough to
want to learn more and consider the
product or service as a potential solution
to their needs. Part of your sales funnel. Customers are interacting
with R lending pages, product pages,
educational content, webinars, books,
email newsletters. D is for desire. Customers showing desire
are interested in specific products and solutions. At this stage, you
aim to create a sense of want or need for the product. This involves highlighting the product's value proposition, showcasing positive reviews, and demonstrating
how it fulfills customers specific
needs or desires. Part of your sales
funnel customers are interacting with are
product demonstrations, customer testimonials,
case studies, free trials or samples
a is for action. The final stage is to encourage your customers
to take action, such as making a purchase, signing up, or taking
another desired step. This may involve
providing a clear call to action or making the buying
process straightforward. The call is to convert the customer's interest and desire into a tangible action. Customers in the action stage are ready to make a purchase. Your goal is to facilitate
the conversion by providing a smooth and
straightforward path to complete the purchase part
of your sales funnel. Customers are interacting
with check out pages, order forms, limited
time offers, or discounts,
confirmation pages. You need to note that
online sales funnel is a dynamic process and customers may enter at different
stages based on their prior knowledge
and interactions. The goal is for you to guide them seamlessly
through the Fhonel, providing the right
content and incentives at each stage to move them
closer to making a purchase. Regular analysis
and optimization of your Phonel help enhance the
overall customer journey. How to analyze it, here is how. So how do you know at
which stage of Aida your customer is that use
analytics and data tracking. Web analytics tool
allows you to track online customer behavior,
social media engagement. High levels of likes, shares and comments may indicate
attention and interest. E mail marketing, open rates
can indicate attention. Click through rates may signal interest and actions
taken within the e mail, such as clicks on product
links may suggest desire. Customer surveys and
feedback use surveys and feedback forms to directly inquire about
customers preferences, interests, and desires. Ask questions related to their
awareness of the product. What caught their attention? What features they
find appealing? Sales interactions
in a sales context observe the customer's
behavior during interactions. Questions about product
specifications and comparisons may
indicate interest and desires while a willingness to proceed with a purchase
reflects the action stage. Lead scoring.
Implement Lead scoring based on customer actions. Assign scores to
different behaviors. Downloading of a brochure,
attending webinars, customer segmentation
segment customers based on their interactions
and behaviors. Differentiate between new
leads, engaged prospect, and repeat customers to tailor communication and marketing
strategies Accordingly, remember that
customers may not move through the Ada stages linearly. Regularly analyzing and
interpreting customer data, feedback and interactions
will provide insights into their stage in the Ada model helping you tailor your
marketing efforts effectively.
7. How often should you write : To get followers coming back and interacting
with your content. You should be writing one
long form post per week. Use the PAS framework
for those or the pastor framework
once you have an offer and write
them in thread form. A thread is a post that has a sub post attached to
it, you'll see them. Once you start using Twitter, AKA the Pretty common. Then you'll need to write
small posts every day, two to three times per day. Use the PAS framework for those.
8. The rule of reciprocity: The rule of reciprocity applies when it comes to building
your follower base. The rule of reciprocity is the biggest bang for buck when it comes to
getting followers. However, what we've covered so far is pretty important too. You won't get many followers if your Twitter profile does
not provide valuable content and you're not
interacting with others. So what's the rule
of reciprocity? The rule of reciprocity is a social norm where if someone
does something for you, you then feel obliged
to return the favor. This rule applies in
social interactions. So leverage it when you are on a social media platform.
How to leverage it? Make it an action
for you every day to follow people that you
think you'd benefit from, can provide value to. And wouldn't mind
hanging out with in real life comment and
interact with their content. Most times they will
follow you back. Here is proof. The first night the rule of reciprocity
clicked for me. I started following and
interacting with others. The next morning I woke up
to this 20 new followers, that's the rule of reciprocity. In action, people
tend to respond to positive actions, with
positive actions. As soon as I proved this
to myself the next day, I applied the same method. And overnight I got
this 34 new followers. Remember the platform is
a social media platform. Comment and interact with
the people you're following and they will interact with your content and
follow you back.
9. Why you need an email list: Why you need an e mail
list and how to get it. Getting followers on
social media is great, and creating a business around
these followers is great. But what happens if the
social media platform shuts down or decides to
close your account? You lose all of your
audience and business. The safest thing to do to ensure you retain your audience, your true fans who would ultimately buy your
product when you have one, is to start to
create an email list alongside building your
social media platform. So how do you build
an email list? You start by producing content on Twitter as we've
talked about. Then there are two
ways. Number one, you create a weekly newsletter
which consists of even longer form content about the niche you're
writing on on Twitter. And you ask your audience to
sign up to that newsletter. When they sign up,
you'll get their e mail and you can start building
an e mail list that way to do that you could
use platforms like Substack Convert Kit
or Malolte number two. Instead of the
weekly newsletter, you create lead magnets, which we'll get to
in the next lesson. You then get your followers to download those lead
magnets for free, And in doing so, you'll
be getting their e mail. The good thing with lead magnets is that you're already starting to validate who might like your paid product once you
have one in market to do that, you can use platforms like
Gum Road or Lemon Squeeze.
10. Creating Lead Magnets : So what are lead magnets? A lead magnet is a marketing tool that
generates leads by offering long form resources in exchange for a prospects
contact information. If you go to Twitter, KX, you'll definitely see them. These days, creators
are producing those in the forms of notion template
or short form courses on how to get followers
quick on Twitter or any other how to use for that
particular creator's niche. You'll need to figure
out how to create one. Don't make it too complicated. The easiest tools to use are a distribution platform like
Comrade or lemon squeeze. And then use tools
like Notion or Canva to produce the
actual lead magnet itself. One of the things to use
lead magnets for is to test whether there might be interest. If
you were to build paid product around
a particular niche. Let's say you wanted to create a self paced writing course that you want to sell for $500 You'd put snippets of that
course out there as lead magnets to see who would give you their e
mail address for it. Accumulate enough of
those interested parties, and you have an audience
to sell your course to. Once it's out, let's say you build up a list of 100 e mails. Then when your course is ready, you send out an e mail
campaign to those 100 people. Accumulate enough of
those interested parties and you have an audience
to sell your course to. Once it's out, let's say you
build a list of 100 e mails. You send out an e mail
campaign to them. Once you launch your course, ten people from your e
mail list buy your course. That's $5,000 that
you just made.
11. Getting more eyeballs on your offers: As mentioned earlier, you might have the best
product in the world, but if nobody knows
about it, it won't sell. So you want people to
know about your products. You want eyeballs
on your products. So how do you get as many
eyeballs as possible to see your product without
having to pay for advertising? You need to build your
followers and subscribe based across even
more media platforms like Youtube, Instagram, Tiktok. The bigger of the
dedicated audience you have across those platforms, the more likely you'll
sell your products. So the suggested tactic would be write one long form
newsletter per week. Distribute it using substack. Use your weekly
newsletter and turn it into your weekly long
form post on Twitter. Don't rewrite it word for word. Use your newsletter
as the template and idea generator for
the long form post. Use that same
newsletter and break small snippets of it
into daily tweets. Use your newsletter and turn it into a script for
your Youtube video. Ask your followers to sign
up to your surf stack, both on Twitter
and on Youtube to grow your email
list even more as an extra produced other
digital products as lead magnets and get more
e mails that way as well. This should be your
engine to collect e mails and test
products that sell.
12. Outro : Today you've learned about
the importance of traffic and offers when it comes to
building your own business. We've covered how
you can get started by getting yourself
500 followers, hopefully more in five weeks, on Twitter, now known as X. Figuring out how
to generate ideas and how to know what to write
about day in and day out. And finding your niche, if you don't have one already. How to get people to read
what you write by using psychological frameworks
like S and STOR, knowing at what stage
of their life cycle your customer is at
using the framework. Aida, we've learned
about the frequency you need to write at to
get them coming back. And the rule of
reciprocity when it comes to building
your followers base, why you need an e mail
list and how to get it, lead magnets, what they
are and why you need them. How to get even more eyeballs on your products and offers, creating your big offer
and when you're ready launching it using
your e mail list. Hope you enjoyed the course and if building an online
business is your thing, you might like my other
course on how to create and sell notion templates
in just two days. All right, goodbye for
now and until next time, my friend. Take care.
Olivier
