Transcripts
1. Intro.: Start as you start to work
on the way, the way appeals. Romy. Hey, friends, are you finally ready to start your
YouTube channel today? Imagine sharing your
creativity with the world, connecting with
like minded people and building a
supportive community. Starting a YouTube channel lets you do all of that and more. Ever dreamed of becoming an entrepreneur and
creating your own business. YouTube is a low cost way to
make that dream a reality. No massive inventory
needed, just some time, dedication, and the gear you
are likely to already have. By mastering video creation. Growing an audience and joining the YouTube
Partner program. You can start to
earn money online. According to an IRS report, the average millionaire has
seven streams of income. YouTube could be one of yours. As you start to build
your personal brand. If you feel overwhelmed about starting, I've
been there too. It took me forever to get
my first 100 subscribers. But I finally figured it out. In this class, I'm sharing
all the secrets on how I went 0-100 subscribers
without losing my mind. Whether you're just
starting out or struggling to grow,
stick around. These game changing tips
are exactly what you need. Here is what we'll
cover in the course. What gears you need
to get started, and the answer
might surprise you. The class project, of course, the riches are in the niches, vitamin versus
painkiller content. Coming up with video ideas,
packaging your video, scripting and storytelling,
filming and editing, consistency. Is it worth it? Quality vis quantity. The three things
YouTube cares about. Branding, making your
channel look professional, mindset when starting out. The different ways
YouTubers make money, finalizing the class project, and last but not least skills
you will be doubling in and book recommendations if you want to get better faster. Master these principles,
and you will be well on your way to get your
first 100 subscribers. Join this class, and let's get started on this exciting
journey together. All right, I hope to see
you on the other side.
2. What Gears Will You Need?: What gears will you
need to get started? As the famous YouTuber
Casey Nesta would say. Gear doesn't matter.
Gear does not matter. The best gear to start
your YouTube channel with is the gear
you have right now. Everybody has a mobile
phone these days. If you're watching this video, it's highly likely you
have a mobile phone. Now, the question is, can you be successful with that
alone? Technically, yes. If you've nailed
down your niche, have camera confidence,
tackle pain killer topics, instead of vitamin topics, and have nail down
your storytelling, all of which will go
through in this course. In theory, be a very
successful YouTube. If you really like
gears and want to upgrade once you start
seeing some traction, the first thing to upgrade
would be your microphone. People would sit through a
video with poor image quality, but has great audio
if it's a good story. But no one would sit through a great looking video
with bad sound. Next is lighting,
then your camera. There's a lot of material on YouTube about which ones to get. So I won't cover that here. But if you're wondering, I'm using a Sony SD
VE ten with a Sigma F 1.4 16 millimeter s and a
road video mic on top of it, as well as the small
Sonny tripod to hold it. That's what I'm using to
film this video right now. It's a very compact, convenient and powerful set up. You can even bring
it with you to keep producing videos while traveling, which I'm
doing right now. However, My first ever tutorial on Skillshare was
filmed with my phone. You can go to my page and
watch it if you're curious. But before that, let's take
a look at the Klaus project.
3. Class Project.: For the class project,
you're going to upload your first YouTube video, and I'm excited to be one
of your first subscribers. But before that, let's watch
the following modules. To make sure we go for the
right steps for creating, packaging, and uploading
that first video. We'll then finalize the project
at the end of the course. All right. I'll see
you in the next class.
4. The Riches Are In The Niches. - How To Find Your Niche.: The riches are in the niches. That's a common saying
among famous you tubes. Does I often say the
riches are in the niches. Why? Because if you're
successful in finding your niche and produce
videos within it. It makes it easier for the YouTube algorithm to match your channel to a
target audience. You become more
discoverable when you have niche content compared to having all sorts of
content on your channel. Assuming the niche is one
that's in demand, of course. When you're making videos
about a specific topic, it's easier for the YouTube
algorithm to categorize your channel and serve your
videos to the right audience. That's how channels blow. If you've subscribed to a successful YouTube
channel before, you might have noticed that
it's about a specific topic. You can usually say.
This channel is about X. You won't find a successful
channel that talks about what it might be
like to live on MLs, as well as the best
tips for crochet, minimalism, cryptocurrencies, and how to repair
washing machines. You as a person might like
all these things and would likely find individual channels
that talk about those. But it's unlikely
that you will find one channel that caters
for all of them. That's the exact mistake I've done with my
YouTube channel. That's preventing it
from growing fast. I like too many things, finance, philosophy, business,
minimalism, technology. If someone came to my channel because of an investment video. It's unlikely that
they'll stick around. If the next video
that's served to them is on how to
be a minimalist. It's more likely that
they would want to watch another investment video. And what does YouTube
do, in that case? It stops suggesting my videos. YouTube makes money when
people watch videos. So it wants people to keep
pinge watching videos. If people are watching multiple
videos from your channel, YouTube is more likely to
give your channel priority. And people are more likely to keep watching videos
on your channel? If all the videos are about the topic that got them to your channel in
the first place. If I'm giking out on
investments right now, and a gardening video pops
up, I'm clicking out. So how exactly do you
come up with your niche? There's many ways to do this, but here we'll cover
the three Ps framework. Your niche would be
at the intersection of these three Ps.
So what are they? Number one. Yonish will be made up of something
you passionate about. If you don't like the
thing, you won't be able to talk about the
thing for a long time, which you'll have to see
progress on YouTube. YouTube is a marathon,
not a sprint. Yonish is made up of something that you
are proficient at. If you don't
understand the thing, it makes it harder to explain. Not that you can't improve at. It might just take
you a little longer to churn out a lot
of videos about it. And last but not least, it's made up of something
that's profitable. If it's not a profitable niche, it means that
there's probably not that many companies that
are running ads about it, meaning that even if you qualify for the YouTube
Partner program, you might not get paid that much for the ads that
run on your videos. Now, if you're
starting a channel as a hobby and want a
place for you to build a community and for like minded friends to interact.
That's totally fine. But if you're thinking of
YouTube as a business, you might want to pick your most profitable passion,
as your niche. So do some research
to make sure that you will have an audience
for your videos. Normally not reinventing
the wheel is better. If your topic fits within
the eternal markets. Health, wealth,
relationship, happiness, it's likely that you
will have an audience. If your topic fits within the eternal market and you're putting your
own twist on it, you're more likely
to find viewers, compared to creating videos in a category that does
not have a market. Having said that, if you've done your research and are still
not sure about your niche, or you might have
multiple niches that you like.
That's totally fine. Pick a few niches you like. Create two to three
videos in each of them. Publish those videos, then use the data that you
get from YouTube. To see which videos people
are engaged with the most and start creating more videos around that particular topic. That way, your niche
will emerge over time. Again, that's my
story, by the way. Like so many things that the YouTube algorithm is
confused about my channel. So I'm now starting to create more videos on topics
that I've been working. Success on YouTube comes
by being on YouTube. As being on YouTube
allows you to get actual data that
you can learn from. If you're curious
about my channel, you could find it by searching Olivier Financial
Freedom on YouTube, and I'll see you
in the next class.
5. Vitamine Vs Painkiller Content.: The pain relief market
is significantly larger than the vitamin
supplements market. If you in pain, it's highly likely that you will buy
and use pain killers. If you're in good shape, you might consider
vitamine supplements. Pain killers are a must have. Vitamin supplements
are a nice to have. If you drop water on
your laptop keyboard, it's highly likely that
you're going to search for. How do I fix a laptop that
had water spilled on it? Why? You obviously don't want to lose any work
that you have on it, as well as not
wanting to fork out a few thousand dollar
to get another laptop. On the other hand, If
you're interested in art, you might search for how
to make papier mache art. Content, talking about
water spilled on a laptop is what we call
pain killer content. On the other hand,
content talking about papier mache art is what
we call vitamin content. People are more
likely to search for painkiller content
over vitamin content. The more you can make your title and video about
painkiller content, the more successful your
YouTube channel will be. To do that, of course, you'll need to do some research. Using tools like Google Trend. Once you've uploaded
enough videos and YouTube is starting to
figure out your niche, you'll also get access to an inspiration tab in YouTube Studio Analytics
to help you as well. There are also tools like Tube Buddy that can
help you optimize your titles to make
sure that there's an interest in the content you want to create
a video about. If we look at the screenshot from my Tube buddy dashboard, You can see how it
tells you if there's significant search volume for the topic that you are planning
to make a video about. It also gives you SU
optimized titles suggestions, as you can see in the corner. I leave link to che body below in the description
of this course. If you would like to use it
to optimize your titles, and I'll see you
in the next class.
6. Coming Up With Video Ideas.: How to come up with ideas
to unlock your creativity, you can steal like an artist. Austin Cleon. Every artist
gets asked the question. Where do you get your ideas? The honest artist answers. I steal them. Almost
no idea is original. If someone thinks theirs is, it's most likely that they
don't know the reference. When people call
something original, nine out of ten times, they just don't know
the reference or the original source
involved, Jonathan Latham. All these quotes
are from the book Stella an artist
by Austin Cleon. Highly recommended, by the way. To find ideas, Prowse
around the Internet. Use Google and YouTube, the two most powerful search
engines in the world. Explore content that might
be related to your niche. Books and podcast help too. Do not procrastinate by saying you need to come up
with original ideas. As per the quotes,
nothing is original. Instead, curate your sources
and steal like an artist. Get inspired by other sources and build on top of
that inspiration. Now, you can't use the excuse, but I don't have any ideas
as a way to procrastinate. If something has already been
done and was successful, it means that there's
a market for it. Use it as an idea and put
your own twist on it. How do you manage all the
ideas that you come up with? Your brain is for having ideas, not for holding them. David Allen, author of
getting things done. So you'll need a
mechanism to brain dub any ideas that comes to mind as you're going
through your day. As you start creating content and thinking like a creator. Whenever you take
in information, You will now think, Okay, could this be a video idea? You will start to do that
naturally because now your focus is on being a creator and making
YouTube videos. You might be reading something
or listening to a podcast, watching a documentary, and ideas for videos will
just pop into your mind. As soon as this happens, you need to capture them. And for that, I use notion. Why notion? It's free
and user friendly. And there's an app for it. So if you're sitting
at your desk, you can use it on your computer. If you're on the move, you
have it in your pocket. It's easier than carrying
a physical book around. If you're interested, I've also got a class on how to create notion templates in only a day or two and how to
sell them online. You can check it out on my profile page later if you like. But for now, I'll see
you in the next class.
7. Packaging Your Video. : A lot of people spend ages
filming and editing videos. Then last minute, take a picture and create
a thumbnail from it. Worse. They then put some words
together to form a title. I did those when I
was starting out. The fact is though, no matter how
amazing your video. If your audience
can't discover it, because it does not have
a good searchable title. As you might already know, YouTube is the second biggest
search engine in the world, and the second most
visited site after Google, or if they're not clicking
on your video, because thumbnail does not
arouse curiosity. You won't get views. If people are not
clicking on your video, it does not matter
how amazing it is. They won't be watching it.
So what do pro YouTubes do? Before even filming the video, they research and find
searchable titles and spend a lot of time
making appealing thumbnails. That make people curious about what might
be in the video? They create a curiosity gap. With the way they
compose their thumbnail to entice people to click
to watch the video. Mr. Beast, the top YouTuber, with the YouTube channel
the most subscribed to, since June 2024, is
a master at this. Look at this thumbnail,
for example. You're thinking,
what's 137 days? Did he stay up there
that long? Did he fall? Did the bear eat him? That's the curiosity gap that will entice you to
click on the video. After deciding and finalizing the title and
thumbnails, only then Will the prose, script
and film the video. Title. A good title
is intriguing, arouses curiosity
and is searchable. If it's a searchable title, it means that you're getting
views years down the track, assuming you're producing
evergreen content, of course. Titles that were great, according to Pro Youtubers, are the ones where you're
sharing your experience. How I titles do great. People don't like to be
preached at and taught. But they would listen to a friend who's been
there done that. Using titles that answer specific questions in
your niche do great, the more precise, specific
and niched the title, the better. T thumbnails. A thumb nail does not repeat the title,
but compliments it. Again, looking at Mr. Beast's example, titled $10,000 every day you survive
in the wilderness. The thumbnail is not
a replica of that. It does not say win
$10,000 every day. Which a lot of us, including
myself would probably do. It says 137 days. So you like, H. Is that
how long he survived? It's a compliment to the
title and not a copy of it. So what do I use to
design my thumbnails? I've used Adobe Express
for a long time, but recently, I've
switched to Kanva. Canva is so much better. It's more user friendly. I got their basic
paid package to get the pckground remover
option for images, which is not available
on their free plan. You can use the free
version of a if you like. The only downside
is it does not have the Packn remover
for your pictures. But then you could use other softwares to remove the background from your photos. How about using other tools like Adobe Photoshop for
creating thumbnails? If you're good with photoshop, Great. Otherwise, you're
better off using tools with great user experience and minimal learning curve compared
to professional tools. YouTube is already
hard as it is, with all the steps that go
into producing a video. If you now need to learn
other complicated tools, that's another
hurdle you'll need to go through to upload a video. When building products,
which here is your video, you always want to
get to market as fast as possible and as
cheaply as possible. So you can start getting feedback on how your
product is performing. From real users. In this case, viewers. Which will ultimately help
you to improve your product. And again, you want to
get to market while investing the least
amount of time and money. When someone clicks
on your video, you have 30 seconds to
convince them to stick around. The first 30 seconds is where most people
would click out. If the video does not
capture their attention. The purpose of the
hook is to make a compelling argument for
people to stick around. The hook will need to convince your audience as to why they
need to watch the video. When you start studying
YouTube videos, you will see that a lot
of the hooks start with asking a question,
sharing a fact, offering a transformation
from this to that, providing a tip and
then getting into it, showing enticing biro, reviewing a clip from
later in the video. These work maybe pick
one and try it out. Now, when someone hovers
over your thumbnail, they can see your video
starting to play. If you have some interesting things happening in the hook. It's more likely that
you'll get the click. So you could make your
hook engaging by using retention based editing and
sprinkling some baro into it. In your hook, you also want to confirm that what was in
your title and thumbnail? That's what the viewer will be getting by watching your video. If you may click Betty
titles and thumbnails. But then the video does not deliver the same content.
People will click out. And you will stop getting views as the YouTube algorithm will
stop pushing your video. When it comes to the hook,
you just want to get to talking about the main
video theme right away. With all the
technology these days, people's attention
span is quite short. And if you start a video, let's say it's titled ten tips
to increase your savings. You start the video by saying, Hey, friends, welcome
to the channel. My name is Pa. You know, I've been on YouTube
for pla years, and I now have P subscribers. Since you here, why don't
you subscribe as well? You will be getting a lot
of value from this channel. If you do that, people are
getting bored already and are starting to click
out because you haven't delivered
any true value yet, and you're already
asking for subscription. Particular attention at
the first 30 seconds when you're watching
pro YouTube's videos. You'll notice that they get straight into the
content of the video. If you're still watching
my video right now, you were somewhat attracted by the title and the thumb nail. And the hook. Think
about it for a second. If the title was boring, the thumbnail was
not attractive, and I was not presenting
the material in a way that's decent enough
for you to stick around. You wouldn't be
watching right now. So ensure that you
nail your title, your thumbnail, and your hook, when you're creating videos. Like with everything, it
will take practice and time. But now that you know
what to focus on, you one step ahead.
8. Scripting And Storytelling.: Story is all that matters. Remember how we said
gear doesn't matter. If you are a gun storyteller. Use your mobile phone camera for filming and have adequate sound, your channel will grow. Here is Casey again. Story. Story is
all that matters. Story is golden. Here is how basic
storytelling works. Enter the three act narrative. Act one, set up. Sam and Funa live in
the Valley of flowers. Act two. Conflict.
The nasty dragon attacked the Valley of flowers. Act three, resolution. Sam fought the dragon and won, and they lived
happily ever after. We'll learn more
about storytelling in the scripting
section of the video. There's also a book
that I recommend in the books recommendation
part of the course. For now, let's
look at scripting. When starting out,
you could script your video of word
forward, if you like. It might make you more
comfortable to telever you on camera if you know that you have the whole
script written out. We've practice though, you want to get to a point where you're only using a bullet pointed list of the outline of your video, instead of word
forward scripting. Now, why is that? It sounds more natural if you don't
read of a script. It sounds more like you
speaking to a friend. That sort of freestyle speaking will give you better
engagement from your audience. Except for the hook, you
might want to 100% nail down those 30 seconds by always scripting your hook
out word for word. Something for you to
try out and figure out. And tweak as you further
practice video creation. YouTube videos have roughly
three to four parts. The hook, as we've
talked about before. The first 30 seconds are key. You want to craft it in
such a way that you hook your audience and prevent them from clicking
out. An intro. This is where you
quickly introduce yourself and tell the viewer
what your channel is about. It might be helpful for people who are discovering you
for the first time. Some YouTubers will ask for a
subscription at this point. Some prefer to wait a little
further in the video, where users are more committed and are more likely
to subscribe. Again, you'll need
to experiment and see what works for
you over time. The main section of the video. There are a couple of different
ways to craft this part. There's what we call listicles. Example, seven different
ways you can make $100 per month with your
writing. That's a list. Seven ways you could
improve your happiness. That's anotheryst.
Nine ways tot. If in doubt, you can always structure your video as alystc. Triplet structure. The triplet structure is where
you have point number one, point number two and
point number three, and each of them have
three subpoints. Then of course, you
have your intro and your tro, and that's it. This is another simple
and effective way of structuring your video.
Story structure. That's the structure used to talk about personal
transformations. You can use the
three act structure. We've talked about
before for this. Or you could use
the hero's journey. It basically goes.
There's a hero. The hero is chilling
in their hometown. The hero gets a call
to go on an adventure. The hero goes through challenges
and grows as a person. The hero then comes
back to the hometown, a changed person externally, with all the battle scars, as well as internally,
with all the wisdom. You can see that same
outline for most stories. Lord of the wrecks,
Harry Potter, Star Wars, all of
them, the video outro. Once you start having a couple
of videos on your channel, the outtro is what
you're going to use. Sell the viewer on
watching your next video. Remember, the goal of YouTube is to get the
viewer to keep watching. So the outro of your video is where your sale
speech will be for you to ask your audience to watch your next relevant video. By the way, you could use CJA GPT to help you
outline your videos, by literally asking
it to put your script in a listical format,
a triplet structure, or a story structure, as well as helping you out with your hook, intros, and outtros. AI is here to stay, and if you're not leveraging it, it's like being the
farmer who was still using hand tools when the
tractor was invented. Your output will be much less compared to
someone leveraging AI.
9. Filming And Editing.: As we've covered in
the gear section, when it comes to filming, you'll want to use the gear that you already have.
Test the waders. Maybe even start
making some money from your channel first before investing more money into gears. When it comes to
your background, you'll want to make it look
somewhat professional. Plans and books always
work as shown by this background from
the YouTuber Ali a Dal. My background is a
little basic as I'm traveling as a digital
nomad right now. So it's a bit trickier
to have all the props. Lighting, the nice looking
images that you see, are actually produced by
having the room totally dark and then having light
sources in particular spots. That's means switching
of the light that's currently on this side. As you can see,
massive difference. But when you're starting out, you can use natural lighting from a window to give
you the same effect. Then later on, you can invest in an influential light or in a proper light soft
box, if you like. When we delivering our speech, we need to make sure that we're looking into the
lens of the camera. It creates some sort of
intimacy with the viewer. It's like you're
chatting in real life, and it prevents you from
looking distracted. Like this, if I look
at my camera screen, as I speak, I look distracted. The cool thing is, with the magic of
technology these days. You can make you can feel free to make mistakes.
See what I did there? I just made a mistake, but I can fix it while you're filming and just keep going. While fixing what you said
in your speech on the fly. Then you can remove all of
them when editing later. The secret of pro
tubs is that they remove all their
mistakes when editing. Only the real individual
can deliver and recall a perfect speech from
start to finish every time. When it comes to
camera confidence, that will come on
its own over time. How exactly by creating loads of videos to
help you practice. Trust me, starting out, you will be fighting
to get views. No one will be
watching your videos. And that's a good thing.
With that in mind, it should give you the space to practice without worrying
about being judged. When it comes to video editing, I use final Code pro. But if you want free software
that's pretty powerful, you can try Davici is. For Biro, the images and video clips that are used
to help tell the story. I'm not filming mine chest yet, as it would require extra time that I'm not planning
for right now. So I get my Broll from Envio
elements or Envio network, which is a platform
with loads of images and short video clips and sound effects
that you can use without worrying about
any copyright issues, once you've paid
for the membership, and if one day you stop
paying for the membership, all the videos that
you've already produced won't have any issues. You'll still be allowed to have them live without
copyright issues. Epidemic Sound is where I
get my background music, and also some of the sound
effects for my videos. I will leave links
in the description for them both if you
want to check them out.
10. Consistency - Is It Worth It?: It worth being consistent
with your uploads? The answer is yes. And the reality is you're better off cutting back on
scripting and editing, if necessary, so you can
meet your upload schedule. Don't let scripting
and editing be a barrier for you to be
consistent with your uploads. Why? When starting out, practicing your storytelling
and being disciplined about your upload schedule above all else will make you improve? Consistency is your friend. It will help you practice often, it will help you get real data
to improve on your videos. It will help you get better
at storytelling, which, as we saw before, is the
most important skill. When it comes to making
engaging videos. Now, how often should you be
uploading your new videos? To to three times
per week is best. But if you cannot commit to
that schedule at the moment, commit to what you can. At a minimum, you should be uploading once every two weeks. Just keep in mind that the
less often you upload, the longer it will take
for you to get better, because you're not practicing your storytelling often
enough and because you're not receiving enough data and feedback on what
your viewers like. How can you be more consistent? Put it in your calendar? If you want to get things
done, put it in your calendar. We're side tracking
a little here. But to be productive, you need to block out time. If you're not using
techniques like this, you're not running
at full speed. You're basically leaving
money on the table. If you decide to do heavy
scripting and editing. Might take you
three to four days to go through the end to end process of creating
and uploading a video. If you're using that
as the excuse that's preventing you from
uploading consistently, then you have to cut back on the editing and de scripting. The fact is, heavy scripting and editing won't get you views. I've done those for
several of my videos, and my channel has not blown up. Here are examples of
videos that have been blowing up recently that
have minimum editing, just to remove the arms and pauses and no scripting at all. They just free talking.
11. Quality Vs Quantity. : Quality vis quantity. Have you heard of the parable
of the pottery class? At the start of the semester, a pottery teacher divided
his class into two groups. To the first group,
he asked them to make as many pots as possible
every single week, and at the end of
the fourth week, he would grade the last pot, each student made as
part of the exam. For the second group, he asked them to
make just one pot, and to make it the
best pot they could. The students in the
second group were happy. They had four weeks to work on only one pot and to
make it perfect. Come Exam dee. Four weeks later, the teacher started
ranking the pots. Surprisingly, all the
best ones came from the group that made loads
of pots group number one, as they had more practice. When it comes to
getting better quickly, focusing on quantity is often more important than
focusing on quality. Trying to make as many as
you can to the best of your ability will naturally force you to improve
the quality over time.
12. The 3 Things YouTube Cares About.: There are three metrics that YouTube really cares
about at a high level. Over time, they are the ones
we'd like to try, improve. There might be only
three, but of course, there's a fair amount
of work that goes into improving each of them
as you dig deeper. So what are they? Number
one is engagement. The likes and the comments. How engaged is your
audience with your channel? How well are you
growing a community? If people are liking
and commenting, you must be producing
good content. Number two, click through Rate, out of the number of people who are seeing your
title and thumbnail. That is the impressions
for your video. How many are actually
clicking on it? That's where title and thumbnail
optimizations come in. If your title is about
painkiller content, And is SCO friendly, you'll get a lot of impressions. And if your thumbnail
is intriguing and raising a curiosity
gap in your audience mind, you'll get the click, and that will give you a high
click through rate. Number three is watch time. Once someone has
clicked on your video, how long are they sticking
around and watching it for? Of course, the longer the
watch time, the better. That would mean your
content is engaging. Those are the three
buckets you will need to try improve as time goes by. Remember, after
getting that click, the goal on YouTube is to get the audience
to keep watching. YouTube makes money by
displaying advertising, and for them to display ads, they need people to keep
watching content so engaging that they sit through the ads or even interact with the ads. The more your videos do that, the more YouTube will push your videos out to more people, as it means that your
videos are engaging, and in turn is
making them money. And if you qualify for the
YouTube Partner program, it means they'll make
you some income as well.
13. Branding - Making Your Channel Look Professional. : Your channel look professional. This is not as urgent as uploading videos when
you're starting out. But at some point, it
would be good to spend some time to make your channel
page look professional. Why is it not urgent
when starting out? Actually, most of the views that you'll get on your
videos will come from the brows features and suggested videos
section of YouTube, instead of people visiting
your channel page. The brows feature
is when YouTube shows your video on
people's home page, subscription feed,
Watch Letter section, trending, and Explore
section of YouTube. And suggested are
the other videos that are being suggested to you on the right hand corner when you're watching a
video on your computer. As you grow as a YouTuber, you will start to
get some visits on your channel page and making it look clean and
professional then might convince some
people to subscribe. One trick is to use the playlist feature to make
videos display in Carousel. So your channel page looks
full when someone lends on it.
14. Mindset When Starting Out.: When starting out, forget
about your YouTube analytics. In general, nothing much will happen for your first 20 videos. But never know, you might
be one of the lucky few. If you are me a model like us, you need to focus on
and be consistent with pushing out videos at
least once a week instead. And to trick your
mind in doing so, as soon as you post a video, forget that you just posted it and move on to making
your next video. I had zero subscribers
for my first 20 videos. At the beginning, you really
just need to focus on making that next video
and try to improve your video making
skill at each upload. That's it. The
channel growth will take care of itself
as time goes by. When starting out,
you just need to be a video producing
machine by being consistent and not worrying
about the analytics. Put it to get some of your
videos to blow out early. Find ten people who are
doing well in your niche. See what the top ten videos are and make your own
versions of them.
15. Different Ways YouTubers Make Money.: So how do YouTube us make money? There are many ways, actually. The easiest way is, of course, revenue
from add cents, which you'll start
making once you join the YouTube Partner
program by getting 1,000 subscribers and
4,000 watch hours. Second easy way is by
affiliate marketing. Affiliate marketing is you
maybe using a product, liking the results you
got from that product, then referring to
it in your video, and telling your audience
how much you loved it. Then what you do is you put your affiliate link to the product in your
video description. And if your audience
also likes it, they might click on the link. That lends them on
the product page and they might
purchase the product. Since they used your Link, you get a commission
for the sales of that product at no extra cost
to your audience member. You basically become a commission based sales
agent for that product. Sponsorships, if you nail your niche and have
a sizable audience, companies related to your niche might approach you and ask
you to promote their product, or you might approach them. So why would companies do that? It's common for
companies to spend money on advertising
to get sales. However, when they advertise
in the conventional ways, their advertising would normally
target a broad audience, and a large percentage
of people in that audience might not be interested in the
products they're selling. Knowing that you specialize in the same niche as them
as a content creator, means that your
audience is actually a targeted audience
for their product, meaning it's highly likely that they will get
a better return on investment for the
advertising money that they're paying you
to promote their product. That's why they're
willing to pay you to advertise their
product. As an example, Let's say your channel
specializes in photography. Then a camera company might
approach you and ask you to advertise one of the new cameras in one of your videos for a fee, knowing that your audience is already interested in cameras. Hence, there's a higher
chance that they'll get a sale for the money they're spending on
advertising with you, meaning a better return
on investment for them. Members only content. Once you meet the YouTube
Partner program criteria, you will unlock the feature
that will allow you to ask member to suscribe for
members only content. Then you'll earn a portion of the fee that the
members will be paying. And the other portion
goes to YouTube, selling their own
digital products, like courses and e books
to the YouTube audience. After growing a
sizeable audience, a lot of YouTubers start
selling courses and e books within their
niche to their audience. It's the same principle as what we talked about
for sponsorship. When you amass a niche audience, it's easier to market products
from that niche to them as opposed to paying for ads to
sell your courses or ebooks. Having a dedicated audience
makes sales easier. Selling physical products, same goes for physical products. If you have a dedicated
audience, it's easier. To sell physical products, assuming that the
products are still within the niche that you've been talking about on your
channel, of course. That's what Carina Garcia did. She started making YouTube
videos about homemade slime. Then started to sell
those to her audience, building herself, a multi
million dollar empire.
16. Finalising The Class Project.: All right, now that you're familiar with how
to create videos, go ahead and create your channel and upload your first video. If it's your first time
uploading to YouTube, create a video of why you're
starting your channel. Literally, just take
out your phone, sit next to a window for
some natural lighting. Introduce yourself and say why you're starting
your channel for. Use some tricks you've
learned about in this class. To film, edit, and upload your first video. Once uploaded. Take a screenshot of your
thumbnail and add it to the project and
resources section of this course together with
your YouTube channel name. So we can check out your channel and be the first subscribers. You can put the URL to your
video in there as well, but I'm not sure if Skillshare
is going to block it out. If you an existing YouTuber, please post the thumbnail of your first video in the project and resources
section of this course. Or you could also create an introduction video and post that as well if you prefer. All right. See you
in the next class.
17. Skills And Books.: As you've noticed by now, YouTube involves a lot of skills, storytelling,
scripting, filming, editing,
gears knowledge, marketing, camera
confidence, online business. If you want to get
better faster, you will definitely
need to practice by creating and uploading
loads or videos. But also, find resources
online or in books, so you can update
the YouTube firmware in your mind to
help you level up. Here are some books about YouTube that are found valuable. That might help you too. Super fans by Pat Falin, which is about how to start
on YouTube and how to build a strong community and boost
engagement on your channel. Do something awesome
by Roberto Blank. Which is about getting
started on YouTube and the challenges that you will face and how to overcome them. There's YouTube secrets by Sean Kanner and Travis Benjy All these guys are pro
YouTubes, by the way. So it's definitely worth
checking out their books. There's Storyworthy
by Matthew *****. Which is about getting
better at storytelling, and I'll see you in
the final class.
18. Outro.: You get monetized on
YouTube when you hit 1,000 subscribers and
4,000 watch hours. Discipline and consistency
will get you there. Time to take action, my friend. If you want me to
elaborate further on any of the topics
covered in this course, please let me know in the discussion section
of the course. If you're trying to
create your online brand, you might enjoy my class, titled how to build
your personal brand, social media, and the
power of writing. Thank you for watching.
And until next time, my friend. Take care.
Olivier
