Don’t Lose Your Voice: Writing Well with AI | Jacob Magnell | Skillshare

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Don’t Lose Your Voice: Writing Well with AI

teacher avatar Jacob Magnell, Service Designer, Innovation Strategist

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Intro

      2:19

    • 2.

      Class Project

      3:01

    • 3.

      Using New Technology is Hard

      1:22

    • 4.

      Letting the AI Loose

      3:58

    • 5.

      Our brains on LLMs

      1:30

    • 6.

      Taking Back Control

      3:49

    • 7.

      Evaluating AI Text

      1:56

    • 8.

      Does AI Save Time?

      2:11

    • 9.

      Editing with the Help of AI

      3:22

    • 10.

      Class Project: Editing with AI

      4:19

    • 11.

      A discussion about AI Writing

      1:37

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About This Class

AI writing tools promise speed and effortless results, but do they actually make your writing better? Or do they take away the friction that makes writing meaningful?

In this course, we’ll explore what happens when you hand your writing over to AI too soon—and how to instead use it in a way that makes your work clearer, stronger, and still fully yours.

I’m Jacob Magnell: writer, designer, creator, and teacher here on Skillshare. I’ve spent years experimenting with AI in my own writing practice. My admin emails? Gone. But for real writing, the kind that requires thinking, refining, and shaping ideas, I found that giving AI too much control leads to generic, forgettable text.

This course is about finding a better way. You’ll learn:

  • What goes wrong when you let AI “take over” your writing too early

  • A process for using AI to support, not replace your own ideas

  • How to use AI to edit and clarify your work without losing your voice

  • Why friction in writing isn’t a problem, but the key to creating thoughtful, original work

Together, we’ll run experiments with AI at different stages of the writing process. You’ll compare results, see where quality is lost or gained, and discover how much time you actually save. By the end, you’ll have a practical framework for using AI as a creative partner, without giving up ownership of your words.

Articles referenced in this course: 

What happens when we turn over too much control to AI when writing?  This study from MIT explores that question. 

https://www.media.mit.edu/projects/your-brain-on-chatgpt/overview/

Are we actually becoming more productive using generative AI? 

https://arxiv.org/abs/2507.09089

Meet Your Teacher

Teacher Profile Image

Jacob Magnell

Service Designer, Innovation Strategist

Teacher

Welcome! I'm Jacob Magnell, Leading service Innovation innitaitves at SKF. Ex Apple. In my work I combine design with practical management skills to foster environments where creativity and productivity thrive. I have a long experience in hiring designers for various positions, including UX, business and Service design. I share my insights and experiences through various mediums, including courses on Skillshare, in-depth discussions on my YouTube channel, and conversations on the AI, design podcast 'Designing the Robot Revolution.

See full profile

Level: Intermediate

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Transcripts

1. Intro: Hi. This is a course about what happens when you use AI for the wrong thing when writing, how we lose control, how we don't get the results we want. This course is also about how to use AI write, make our writing stronger and more clear. My name is Jacob Magnll. I'm a writer, designer, creator, and a teacher here at Skillshare. Writing can be frustratingly slow. First, we have to come up with an idea. Then we have to write the outline. Then we have to write the text, and then we have to edit the text. And finally after all of that work, we might have something that is worth all that effort. Along comes AI tools, things like Chat GPT or anthropic Cloud. And they promise to make this process effortless. Sometimes that promise is fulfilled. I rarely write any Admin emails anymore. That is just gone from my workflow. But for anything that is more complicated than that, my experience isn't so positive. If you've ever tried to use tools like hathPT for your writing, you've probably wondered, is this really helping me? Am I becoming faster? Is my writing better? The short answer is, most of the time it feels better, but it comes at a cost. It removes friction, the friction that takes your text and refines it into something meaningful and thought through that is worthwhile sharing with the world. How can we use AI to keep that friction and make sure that we only use AI for the things that make the we need to have a clear structured process so that we don't hand over the writing to the AI too soon. So in this course, we will first look at what happens when we hand over to AI too early. We will also explore some better ways of doing it so that we keep in control. I want to show you my process for writing with AI. That is giving me a lot of benefits in terms of clarity and understandability of the text, but it doesn't take away the work that I want to put in in order to create a good text. Friction isn't just a hassle. It's what slows us down and makes us think through what we are writing to make sure that we come up with great ideas that are interesting and something that we can share with the world. 2. Class Project: In the class project for this course, I want to explore what happens when we use AI at different stages of the writing process. The way that we will do this is by using AI when writing a text on a topic that we are very comfortable with, something that we are the experts in. You will take a topic that you know a lot about. Thing where you feel really comfortable that you can say that, Okay, but I know this topic, so I know if some information about this is right or wrong. It can be anything. It can be your love of a specific type of dog or something like how to make the best pancakes or what type of pens you can use to do a specific type of watercolor cartoon or even quantum physics, if that is what you're an expert in. Anything where you feel like, Okay, I actually know a lot about this topic. Thing that we will do is we will ask the AI to write the text on its own. What happens when we let the AI loose on the topic that you're an expert in? Then in the next step, we will write the same text, but instead of just letting the AI run loose, we will make sure that we have a solid foundation of your knowledge that we can use as a foundation for this text. So the AI will be constrained by only working from the knowledge that you've provided to it. And lastly, we will write a part of the text ourselves, and then we will use AI to improve and edit the text so that it becomes better. And then we can compare these different ways of using AI for writing a text, and we can see what happens with the text when doing this. What is lost when we do it one way or the other. How much more time does it take if you want to do it really well in any of the three methods that we're going to go through. So after that, you will have a good understanding of how much time are you actually saving and what is the cost in terms of losing control to the AI when you use one method over the other. For now, it's really simple. I just want you to write down a couple of topics or choose one topic where you feel like you are the expert. When you've narrowed your selection down to just one topic, then you write down a preliminary just work in progress title for that text. That is all you have to do for the project right now. I am going to choose the topic of workshops and how we can solve problems using workshops because that is something that I've been working on in my day job for a long time, and I feel like I know a lot about the topic of workshops. At least I have strong opinions on the topic, so I will be able to question AI if it says something that I don't agree with. That is the general level of topic that I want you to choose. Have a think on that, see you when the next lesson. 3. Using New Technology is Hard: The key to using any technology well is understanding what it is good at. Take cars, for example. They are fantastic if you want to move people from one place to another. But they're really bad at baking cakes. If you put cake batter into a car, nothing happens, and no one would think to do this it's silly. And I'm using this as a silly example because I think it illustrates a point well. No one would ever try to bake a cake using their car. But this is kind of what we're trying to do with AI. We're getting a sense of how the technology works and what it can do for us and what it can. One thing that makes generative EI specifically hard to use well is that it will tell you that it does everything really well. Ask it whether it can write a text for you as if you had written it, it will more or less tell you that yes, absolutely, we can do it with generative AI. It will tell you that it can do things that it clearly cannot. All of this is a problem because it makes it really hard for us humans to evaluate what we should be using this technology for and what we should avoid doing. 4. Letting the AI Loose: Okay, let's get into the class project and make sure that we try some stuff. We're just going to let AI loose on the topic that we have chosen, the topic where we feel like we are the experts. The reason why we've chosen a topic like that is so that we can fact check and make sure that we have an opinion on what is to be written so that we can see whether what the AI spits out is something that we would be comfortable attaching our names and our reputation to if we would publish it on the Internet. So first, open up a chat bot. I have chosen Claude for no particular reason other than that I haven't been using it that much. I'm a little bit familiar with it. I think it does a fair job. I think it's comparable to all of the other big AI models out there. Let's get into it. So we've opened up a chat bot, and now what we're going to do is we're going to take the topic that we want to write an article for that we are experts in, and we're going to ask the chat bot to write a short article, right? A short article. About workshops and how they can be set up to solve problems for groups. So let's see what it comes up with. When you do this yourself, feel free to add any styling prompts that you want to make it sound a little bit better, sound a little bit more like you, but don't add too much information. I'm just going to go through a little piece of this. And right from the start, you can see that, Okay, so the way that it's written here, in today's complex organizational landscape, the most challenging problems rarely have simple solutions that one person can devise in isolation. This is not how I would write anything, really. It doesn't sound like me at all. What I'm going to do now is I'm just going to read through this text and I'll give you a brief summary of what I think about this specific text. What I want you to do is I want you to have an AI write an article, and then you can just give it a small review, write down what you thought about the text, how close it was to what you would like to see. Likely, it's going to be very far off because we haven't given it much to work with. But when we try the next exercise, we're going to give it a lot more, then we'll see what the difference becomes. I will see you in a couple of minutes, or for you, it will be seconds if you don't pause and do the exercise yourself. I'll be right back. Okay, so I read through the text, and it was fairly generic. It was a basic outline of what you would need a text about workshops to be, but it didn't have any of the specifics, of course, because I didn't give it a lot of information that would make it something worthwhile for me to transmit to anyone, really. That is fine. I wasn't expecting much more for our next exercise, it's going to be a lot more information that we put into the LLM before it writes an article, and we'll see how that changes the quality of the output. Now, you write down a review just like the one that I just did, and you post that to the project section, and we can go through and we can look at that together, and we can collaboratively talk about how to write using LLMs. So start a project, add just this short review as a first step to that project. We'd love to see what you come up 5. Our brains on LLMs: And before we move on with the next part of the project, I want to talk about what happens to our brains when we use LLMs to a high degree when writing. The fact is that we lose some of our ability to write well and to solve problems while writing. A study that was performed by researchers at MIT found that students that were using LLMs to write essays had significantly less brain connections being created while writing compared to a group that was just typing or using search to research a topic and then write an essay. Also found that students that were using GPTs remembered a lot less about what they had written and they felt a lot less like they owned the content that was written. What this tells us is that if we don't use our ability to think through a problem and write the text and edit and do all of these steps that are needed in order to write a text, we miss something along the way. And I think it's really important that we consider what we should be using LLMs for and what we shouldn't that is something that I think you should really look into. This article is really nice. I'm going to link that in the resources section if you are interested in reading it. Otherwise, we will get to the next part of the class project. 6. Taking Back Control: So now we're going to get a little bit more involved. Instead of leaving it up to the AI to write a text, which isn't going to really lead to a good text in any circumstance. Now what we're going to do is we're going to take as much of the knowledge that we have about our topic as possible, and we're going to feed that to the LLM and see what happens. We'll be using the same topic as before so that we can compare the results and we can still critique in the same way that we could last time we tried it. And we're going to fact check this as well to see if it adds something that we didn't ask it to add. So let's start off by taking the topic that we had. Then write down ten subtopics that we find to be interesting to have in an article like this. You can pause the video here, write down these subtopics. Now, what I did was I opened up a transcription app, just notes on my iPhone, and I went out on a walk. I looked at my list of topics, and then I spoke about them for a couple of minutes each. You can also just write down more thoughts around the questions that you've written down. But I would actually encourage you to go out for a walk. It's really nice to get out in the weather and just think for a bit while walking. And for me, it's a really nice way of using technology to get my thoughts on paper, so to speak. So do that, and the longer you speak or type, the more information you're going to have about your topic and the more information you can give to the LLM. And we're going to use this as a foundation for the article, and we can expect a lot better results now. But still, I want to encourage you to think a little bit about what happens. I'm going to ask Claude again to write a short article using the info provided. Keep the tone somewhat. I just wanted to be sounding a little bit like I speak. Oh, I forgot to attach the details. Here we go. The transcript, and we shall see what it comes up with. Alright, I can see already it brings up the brain dump refined finesse method that I use for all of my workshops, and it has a lot of things. So I'm expecting this to be a lot better than the last time we tried it. So what I'm going to do now is I am going to take a piece of paper and a pen, and I'm going to look through my article. And again, I'm going to review it, but this time I'm going to look a little bit deeper into it. I'm going to make three columns. I'm going to make one column to the left where every time I agree with the AI generally, I'm going to put mark and see that, okay, so this paragraph contains exactly what I wanted it to do. And then I'm going to in the middle column, I'm going to give a point whenever I feel like the tone is off. And then for the last column, if it misses the point, if it adds something that shouldn't be there or if it misunderstood something from my notes, I'm going to give it a point there. And then we can compare the different paragraphs, whether it has the correct information or the wrong information, and then if it feels like something, I would write in the middle. I will see you in a couple of minutes. 7. Evaluating AI Text: So I've gone through this text here, and I have to say I thought it did a really good job. There were eight paragraphs, and I went through them, and only one time did it feel like I was happy with the tone of this text. I would have to rework this quite extensively in order to make sure that it feels like something I would write. But if we look at it, the information was mostly fairly good, which is to be expected because we added all of that information from our brainstorming session, all the research that we've done, all the expertise that we've put into this. I thought it had good information in six of the eight paragraphs. And that might sound excellent. And I think it is. I think it's fairly okay. The problem is, it was bad information in two of them. And that, to me, is not good. If this had been a longer text, it would have taken me a long time to identify all the places where there were bad information. And that bad information might be from me not being clear when I made my notes, or it could be the LLM basically just making something up that I didn't mean to put there. And I think this, to me, is the really scary part of using LLMs for writing. I think the text that was good is really good. But the bad information, that is really scary to me. Now, take your experience and put that into the project so that we can see how it worked out for you. If you can make something like this and put it into it, that would be fantastic, as well. It's nice to see graphically a representation of how it worked for you. So, you do that, and then we will see each other in the next lesson. 8. Does AI Save Time?: Alright, I want to talk a little bit about effectiveness and efficiency when using AI. I find this article that I have been reading to be fascinating. Basically, what it tells us is that developers, which isn't writing, but it is using AI to produce some output. The difference between writing and producing code, is that if you produce code that doesn't work, it doesn't work. Writing, you can just publish that and it might not be great, but it won't break anything. If code doesn't work, you can't actually run the program. I find this to be a good substitute for measuring quality and effectiveness when using AI. What they found was experienced developers using AI expected their output to be about 20% higher than it was before using LLMs. But what actually happened is that the completion time increased by 19%. And I assume that this has to do with actually going in and understanding what the AI has written. And you can compare that to what we just did with our writing. It took a fair bit of time to read through the text and actually understand what it was saying. It's not clear that using AI will actually speed up your process very much. I think it's worth using AI to increase quality of your text, and we're going to get into that in the next exercise. But if we assume that we will be faster, well, that depends on what level of control we want to have over our text and how much work we will put into making edits into the text. But I think this is the wrong way to work. Instead of us editing the AI, we should be using the AI to edit us. And that's what we're going to do in our next section. 9. Editing with the Help of AI: Alright, so we're closing in on the last part of this course, and I want to dedicate all of that time to editing. Editing is a part of writing where I feel like I'm getting a lot of help from using AI. It is also, if done right, a part of writing where I feel like I can use AI without not really having control whether, for example, I've left something from the AI that I don't agree with in my text. So I find it to be much easier to take responsibility for my text if I mainly use AI for editing. Editing with AI makes my text flow much better and generally just be a lot more clear and succinct. Reason for using AI when editing a text is that editing is really, really hard to do alone. Just reading through your own texts, preferably out loud does help, and I think we should still do that. It's actually part of my workflow for using AI to edit is to read through the text. But unless you have someone that is available and willing to help you, which is kind of a large time commitment, especially if there's a lot of text coming out and you need someone to edit a lot of text. That is a big commitment. So instead of putting that on a person, we can put that on an AI we can get some really good help with the quality of our texts through doing that. I have some general guidelines that I want to read for you. The first one is U AI only for small chunks of texts that are about one thing. So we don't want to try and get too much done in one go. Want to be really, really clear with the AI what type of feedback we want and how we want that feedback to be structured. I'm going to help you in a little moment and give you my way prompting the AIs to get good feedback, feedback that I enjoy having for my text. The third one is really important for me, and it's a guideline that you should follow as well if you plan to publish your text or make it publicly available in any way. So don't copy anything from the chat but directly into your document. If you copy anything that the AI has written directly, something will slip through, something that you didn't really mean to say or something that isn't really factually correct, something that the AI just made up. So I think if you keep to any rule when using AI to write, I think it would be that one. Don't copy anything, type it out yourself. It really makes a difference in terms of having control over your text. The fourth one is before you hand over anything to the AI, read it out loud. Make sure that you understand your text first and that you correct any mistakes that are just easy for you to spot. It has several benefits. One is it just gives you the practice. It makes sure it lets you make sure that you are on top of your writing and that you actually have the skills necessary to write a good text. 10. Class Project: Editing with AI : Lastly, for this course, we are going to use this prompt that I've written on a paragraph of texts that I have made. I'm going to show you how I use feedback that I'm getting to edit my text. I'm going to provide the text that I have written. I did this fairly quickly, so the text isn't fantastic, but let's see what it says. Here's my feedback on your text. Okay. So what I'm going to do now is I'm going to go through each and every piece of feedback that I'm getting, and I'm just going to see is this something that I agree with? My way of running. I think actually this first suggestion is really good. I will take that and I will write that into my original. What I'm going to do now is I'm just going to write here, my workshop approach follows a three stage process. But I want to keep my tone, my way of running. A workshop follows three stage process. Then I keep doing that. I go through each line of feedback and I try to rewrite the feedback a little bit, but still keep some examples that they give me if I agree with it, and then I can take this that I've rewritten and I can replace the text that I have, continue doing that throughout the entire document. In the end, I will have a text that I like much better. What I will do is I will take this and I will put it in the project section. I will just basically take my paragraph and I will rewrite it using the feedback from the AI, and I will take that and I will put it into the project. So what you can see here are three parts. The first one is just the prompt that I showed you earlier. Then the second part is the first draft text that I did. And then the third part here of this document is the refined version of my text. And I think it is so much better. It's more clearly distributed. The wording is better. I still feel like I'm using my words and my way of expressing myself. Most important of all, I know everything that went into this text because I wrote all of it. I have typed all of it with my fingers, and that means that I know exactly what is in the text. And I think that is the most important part of using this workflow over something where you would paste feedback directly taken from the AI and add that to your text. I think this is much more secure in terms of owning your text. You can also do that, you write a paragraph. You take my prompt or your own prompt for getting feedback, and you give that to the AI, and then you go through and you update your text based on that. And then what I would really appreciate is if you could give a short review on that process in the project. If you could also go into the review section in Skillshare and just give this course a review. Tell me what you liked, what you didn't like. Hopefully you will enjoy it and give me a positive review that really helps in spreading this course. I think the topic here is really, really important. It's something that we should all think about when using AI for everything. I'm not going to go deeper into this, but you can go into my project and you can see what I did. I will close this lesson here and we can just have a short discussion before we end the course. 11. A discussion about AI Writing: So I hope you've really enjoyed this course. I think it's important that we recognize one thing, and that is if we don't use a skill, we are going to lose it. If you value writing, I think writing should be a core part of your text producing process. It really does give you something that just discussing with an LLM can't give you, and that is the time and space to work through ideas and put them on paper. I think this way of doing things is the best that I have found using it in the editing process. Let's keep control, but still get really great text out there. Please, in your project, just write a little review on how you feel this process has helped you. Again, please do give me a review on the Skillshare platform. It really helps. If you are interested, I have another course which is more general on AI and how we can use it to do different things. This is an earlier course where I had a much more liberal view on how much AI you can use and still retain ownership of things that you do. But I think a lot of the concepts that are in that course are really helpful and something that would help you. So check that out here on the platform. I'm really excited that you have gone through this course, and I hope that you've enjoyed it as much as I have Thank you for joining me on this. See you next time.