ChatGPT: Increased Productivity for Creative Professionals

1. Introduction: Generative AI is here and it's going to take every illustration or writing on crochet job away from us. Well, maybe not, but it is time for us to prepare ourselves so that we know what generative AI is, what it can do, and how we can use it in our creative work. Hello, I am a language model developed by OpenAI. Welcome to generative AI for creative professionals. My name is Jacob, my goal and I work as a service designer where I spend most of my time designing services, but to a very high degree, rely on machine learning and AI to function. I also co-host the podcast designing the robot revolution, where we talk a lot about how creatives can deal with thrive in a world where generative AI gets more and more capabilities that we associate with creativity. In this class, we'll explore generative AI and its impact on jobs in the creative industries. We will dive into the limitations and strengths of these tools and we'll provide examples of how it can be used to increase productivity in simple tasks, such as writing standardized e-mails and summarising texts like news articles. We will then move into a little bit more complex topics like how we can combine the unique elements that only humans can bring to the table, such as abstract creativity and emotional intelligence. And then combine that with the generativity eyes abilities to achieve remarkable boost in creative output. This class is perfect for designers, developers, copywriters and art directors who want to understand how to work with generative AI and how to use it to become more productive while still maintaining the authenticity of their work. Throughout this class, we'll cover the following topics. Basic understanding of generativity, AI and its limitations. How to use AI to do repetitive and boring tasks for you. And then how to utilize generative AI and be creative process. Lastly, we will talk about the future of AI in the creative industries and how I think that our relationship with AI might develop. In-between the lessons, I'll give you some exercises that you can do to better understand how all of this works. So are you ready to learn how to harness the power of generative AI in the creative process. Let's get started. 2. Class project: Let's dive into the projects and the exercises that we'll be doing in this course. The exercises are designed to let you get a good understanding of what is possible to do with generative AI and how to get good results from using this AI as a partner in order to get good creative results. The first exercise will focus on getting access to the tools that we'll be using throughout this class. I will be using open-air ice chat, GTP, and a dolly, but feel free to experiment with any other tools that you find interesting. Most of it's applicable to any tool. This exercise will guide you through setting up your account and then understanding the tools, basic features, the following exercise. After that, we'll focus on generating just simple social media content using generative AI. You will learn how to create prompts that can be used to generate texts that is suitable for social media. Then we'll look into how to refine that a little bit to make it more authentic and human-like. The third exercise will include creating your own unique image by using one a tool to create the text prompt for the generative model that will create the image. Lastly, we'll be writing a short story. We'll do that by starting out to outline everything that we want to happen in the story. And then moving forward to refine it until we have something that we are happy with. Each exercise will be designed to build on the previous. So by the end of the class, you'll have a basic, fairly good understanding of how to use the generative AI in the creative process. Then you of course, need to practice. After each exercise, please just upload your work, provide a short description of how much editing and postprocessing work you had to put in to get the result that you like. I can guarantee you that it's much more than you think. I will make sure to give feedback and engage in discussion on the topic. Don't feel stressed about doing all the exercises. If you feel like that takes too much time. But I do encourage you to do one or two of the exercise to familiarize yourself with the technology and take the chance to engage with me and the other students in this course. It's a really valuable setting to just get some good feedback on what you're doing. 3. Introducing Generative AI : Welcome to the first lesson of generative AI for creative professionals. In this lesson, we'll introduce you to generative AI and its potential impact on you as a creative generative AI refers to using artificial intelligence that has the ability to generate texts, images, or other forms of media. One popular example of generative VI is the chat bar chart GDP, which can generate endless text streams. However, with the rise of this technology, there are some concerns about its impacts on jobs in the creative industries. One concern is that generative AI tools like chat GDP, could potentially replace human creatives and tasks such as writing and design. However, it's important to note that while generative AI is cool and it can be used to automate specific tasks. It's very unlikely, at least in the near term, to replace creative professionals doing complex work. On top of that, generative AI has the potential to, if used well, to assist creatives and increase their productivity, we can multiply our creative output in order to get to those benefits and avoid the dangers of generative AI. It is however important for us to understand its limitations. I will not really go into a lot of technical detail in this course, except for this one word that I think we should be aware of. The type of generative AI that we are looking at for this course is called a transformer. They are a type of AI model that is trained to understand and generate human-like texts. These models are trained on large quantities of human written text or images. Then it transform it to quote unquote new things. This type of ai has the ability to combine words in a new way that feels meaningful to us as humans. The most basic way that I can explain how it does that is that it calculates what words are likely to follow after another one. Given a certain context. I asked Chuck GDP to complete this sentence. I am a and I, it gave me the response. I am a language model. And I generate human-like texts based on the input provided to me. I then changed my question too. Can you complete this sentence as a medieval fisherman? I am. And I then I get something very different. It responded, I am a medieval fisherman and I catch fish in the sea using nuts and fishing roles. I never said anything about nets or fishing rods or even the sea. But based on my question, it made the calculation that I would like the sentence, I am a medieval fishermen and I catch fish in the sea using nuts and fishing. This ability to create meaning for us based on context is really useful and they've enables generational a lot of material quickly. We can then use that material to create really cool stuff. However, because of how these models work, we need to be careful of how we, as the creatives, think about what an AI presents us with. If we ask the chat GDP or some other AI tool a question, the answer we will get is simply a regurgitation. That is the repetition of information without analysis or comprehension. And what we get back is a statistical approximation of words that is likely to make sense to us, the reader, the AI, does not understand the context or meaning of what we have are asked or what the answer it gave me means. Let me repeat that and I'll put it up on the screen here. The AI does not understand the context or meaning of what we asked or what the answer it gave means. It is not intelligent, it's not sentience or in any way aware for you as the creative, this is a good thing. We can use our soft human brains to bring valuable knowledge and input into this process. 4. Exercise 1: In this exercise, you will set up your account for the tools that you're going to use throughout this course. These tools include Open AI's chat, GTP and Dolly, which I will be using. But you're welcome to experiment with any other tool that you find interesting. Go to the website, open ai.com and create an account. You can pause the video and go and try that out. I will be here when you get back. I have also uploaded a list of the steps for each exercise in the resource section. If you need any help, just reach out to me now, I'll help you. Once you have created your account, you can access and use these tools such as chat, GTP, and it takes some time to familiarize yourself with the features of the tools. You can experiment with the tools by running some sample requests such as asking the question, could you complete this sentence as I am and I observed the results? I want you to try asking the same question several times. Just change out the context as I did ask it to be a knight or a space marine. Another thing that you can try is taking an article, read it through, and then ask the tool to summarize it. This will give you a basic idea of how competent this tool is that sort of understanding things which is not. Share your experience in the project section by creating a short video, uploading a screenshot, or just writing in the project description about your experience using these tools. In the next lesson, we will dive into the specifics of generative AI and provide examples of how it can increase productivity by removing tasks we would rather someone else do. Remember that generative AI is a tool like any other tool. It should be used to enhance human creativity and productivity. And to do that, it's essential that you understand the tools, capabilities, and limitations, and how to use it most efficiently. As always, feel free to share your thoughts, questions, and findings in the class discussion. I'll provide feedback. Thank you for joining me in this class. I'll look forward to working with you in the next lesson. 5. Automating the Mundane: Lesson two, automating the mundane with generative AI. A big part of any creative job is in fact mundane and pretty standardized tasks and not at all very creative. In this lesson, we will discuss how to use generative AI to help with or even automate these non-creative tasks so that we can free up more time to do the really good stuff. One of the main benefits of generative VI is the ability to very quickly create a reasonable approximation of something a human has written based on whatever material you provided as contexts, e.g. generative AI can automate tasks such as writing standardized e-mails or summarizing notes from a meeting. While straightforward, these tasks often requires some labor, time and attention to complete in a clear and understandable way. Generative AI can assist you in completing them more efficiently. I have an example of something that I would like someone else to do. I got this email from my builder robert. The subject line was fence repair appointment. Hello. I hope this e-mail finds you. Well, I wanted to confirm that I will be coming by on Monday to repair the damage to your fence. If you have any questions or concerns, please don't hesitate to reach out. I look forward to getting your fans back in good condition. Best. Robert the builder. I think this is great because I want my fancy repaired, but I have some questions. When on Monday will he come Can he estimate how long the job will take and what's this going rate per hour? In these types of tasks, the AI can do a pretty good job. I'll just go into chart GDP. I'll paste my email and my questions into the chat bot together with the words respond to. Then what I get back is this subject pens repair appointment. Hi, Robert. Thank you for confirming the appointment for Monday. Can you let me know what time on Monday you will be calming also. Could you give me an estimate on how long the job will take? What is your hourly rate? Thank you. And then my name. In this example, you are defining what should go into the e-mail and the way I just spits out a likelihood response based on that, it might look like it's not that much help. But for me, a big part of the work when responding to this type of e-mail is structuring it. Responding in a way that ensures that it has a clear tone and that it's correct in the formulation using a sharp point, you'll still need to check the email for errors and other problems before sending it. And you're really not forget to actually add your name to the bottom. But for the most part, the AI does a really solid job. But when it does this type of task that doesn't really require real emotion. By using generative AI to automate non-creative tasks like this, we can free up more time for the important things that require more of a human touch. In this lesson, we discussed how generative AI can increase productivity by automating non-creative tasks. Remember though that generatively I should be used to assist in these tasks rather than replace the human labor. In the next lesson, we will dive deeper into the specific use cases of generative AI in the creative process and provide examples of how it can be used to improve workflow and increase productivity. Thank you for joining me in this lesson. I'm looking forward to seeing you in the next. 6. Exercise 2: In this exercise, we'll be focused on generating content for social media. We're not aiming for anything crazy here. We just want to create a shout out to something like a book or a movie that we like because we think our friends would like it too when we want them to see it. This will be quite a bit more complicated than the example of the email in the last lesson. So expect to spend some time making adjustments to prompt and proofreading the content that comes out. First. Find the description of something you like, like the summary of the back of a good book, the official description of a movie. I'm going to use the description of this course and then write a list of how the things, in this case my course made me react. I'm going to go for it got me relaxed about my future as a creative. I now understand generative AI better. And I got excited to use AI in my creative work. Okay, so we write prompt, something like this. I have watched Red taking part or whatever, the title of the thing it made me feel. And then the list that we just created. Can you write me a Facebook post about it? Here's a summary of the thing, and then that is my prompt. Here you can see an example where I've just added all of this stuff into the chat GTP, generative AI. So basically, I've added, I've, I've taken part of the Skillshare course, gender to be a for creative professionals. I've added the lists, and then I ask the AI to write a Facebook post. And then I've added the summary that I have in my course description. Just going to press Enter here. You can see that it starts to generate else. Be this up. There we go. My result just finished taking part in the Skillshare course, generative AI for creative professionals. And I cannot express enough how much I learned. The class is learned by Jacob marginal and experienced service designer and co-host of designing the robot revolution podcast. And it's explored the impacts of generative AI on the creative industries. I gained a better understanding of the limitations and the strings of these tools, and I got excited to integrate it into my own creative work. This class is a must take for any designer, developer, or copywriter, or even art director who wants to increase their productivity while still maintaining the authenticity of their work. Give this course to try and boost your creative output with the help of AI, the hashtag, AI Skillshare, whatever comes next. Maybe this is not perfect, but it doesn't have to be. It's a good start. Probably the tone for me. I would take it down a little bit just to make it sound like me. I think some people would get worried if I just posted this. This is a bit over the top, but it looks like perfect starting point for something that would take a good while to do on my own. So now I would like for you to try and do the same thing that I just did. I'll see you back here in a bit. How did this work for you? Did you get a good result? Would you ever consider using something like this as a starting point, at least for a social media post. Did you get something that you could just post? Share your experience in the project section by creating a short video, just uploading a screenshot or writing in the project description about your experience using AI tools to make a social media post. 7. Enhance your Creativity with AI : In this lesson, we will finally be discussing how to use generative AI to enhance creativity. In the last session, we discussed how we could free up time and energy to put into that creative process. However, there are also ways to use generative AI in the creative work directly. Generative AI cannot replace human creativity, but we can use the technology and the tools that spring from it to assist and enhance the creative process, helping us create more and hopefully better creative content. I want to reiterate a few points from the first lesson. I will struggle with tasks that require common sense or an understanding of the real-world contexts. An AI does not possess qualities such as abstract thinking or creativity and emotional intelligence. Most importantly, an AI has no sense of self or awareness of others. For simple tasks that doesn't require creativity or understanding. Generative AI, as we explored in less than two, does a decent job. For more complex tasks, the relationship between humans and generative AI becomes much more interesting. All the qualities that AI is lacking are things that we humans are really, really good. We have the ability to develop the intent and the ideas for creative content by injecting our human elements such as agency, perspective, and emotions throughout the writing process, we can make something really good. Conversely, in AI, has access to a world of information is not always up to date, but it's always more than we have. The AI also has unlimited patience and an ability to take impulses from us and run with it in a way that would make any improvisation theater actor green with envy. These characteristics makes it a fantastic creative partner. Always encouraging, always helpful, but thoroughly unimaginative. We can use an AI to create pretty good drafts that we can refine. I have found two ways of creating these drafts for more engaged content. One is close to what you try it out in the last session with a social media post by using a very solid prompt. A full body of texts that gives the generative AI more contexts. This requires you to have a lot of content already. Something comprehensive to start from. The other way is to engage in a discussion with the generative AI to slowly sculpt the output we're looking for by using consecutive intentional prompts to guide the generative AI, we can create something pretty compelling and that aligns with our intent and ideas. By then rewriting the resulting outputs quite heavily, you can create texts that is authentic and human. Usually, when I want to create this type of content, I combine these two generation methods and then get to work on the heavy editing and reworking required to make it my own. Usually, I am happy with the results. In this lesson, we've discussed how to use the generative AI to enhance creativity by developing the idea and the intent for the content using prompts, guy, the AI model, then injecting human elements such as agency and perspective and emotion, you can ensure that the output is authentic and human. 8. Excercise 3: For this exercise, you will generate a visual to go with the social media content you created in the previous exercise. This can be very tricky to get the AI to create a satisfactory image. It takes practice just to get it the way you want it to look. First, review the tax that you created in the previous lesson. Think about the key elements that you want to represent in the image that you want to create. Write those down in a list. Now, we will use a text generator like chat GDB to create prompt for the image generator, TTP, and ask it to generate a prompt for an image generator based on your social media prompt. Some key elements that you want the image to contain. I'm going to ask it to be cartoony, to contain one person and I guess one robot celebrating academic achievement. Finally, use Dali to create your image. Take the chat GDP output and use it as an input into the image generator. Start with the prompt that you got and keep refining it until you get the result you are looking for. This is not easy, especially with people in the image. But if you can practice, you can make the computer do some really cool things. Alright, It's just see you can get a sense of how I work on this with image generators. They usually I start out with charging to p or a text generator to create a prom, I wanted to image generation problem for an image or personal robots celebrating academic achievement. And how that prompt got through HTTP, Right? I think this is pretty good actually. Alright, so I'm going to just manually edit this to something like that. Just take away some of that stuff and then this here and see what we come up with. I mean, this is kinda quirky, a little bit fun. Maybe I want it in a, another thiol. So takeaway. I'm just going to add that. Carl Larson. Alright, uh, Carlos, I'm painting of a robot and a person celebrating academic achievement is quite different from the first result. I think this one is actually lovely. So I'm going to use that one for my post. And I always keep this. I think it's important to show that this is by no means original art painted by me. I think it's important to be transparent of that and especially to keep a record of what you have done. The level of customization possible is only limited by your skills, tools, and curiosity. You can learn a ton of great photo editing and illustration techniques here on skill, share your experience in the project section by creating a short video, uploading a screenshot, or writing in the project description about your experience using the AI tool to make an image. In the next lesson, we'll discuss how generative AI might affect creative industries. The people working within them. 9. AI and the Creative Industries: The future of AI in the creative industries. We've seen in the previous lessons that generative AI has the potential to assist in the creative process and increase productivity. However, it's essential to consider the potential for AI to disrupt existing ways of working. One way that this new technology might play out for creatives is that it becomes so easy and cheap to create content that we are simply out-competed by computers. And in some ways, I can believe this reasoning, but only for content that doesn't require that much thought. Simple e-mails and simple social media content meant to promote one thing or another, is likely candidates, at least in my mind, to be taken over by AIM. And that very soon, if it hasn't already. The counterargument to this is that the eyeballs and ears that we have to consume this tsunami of content will be limited. They are the same as before, and therefore, these new capabilities will make people demand high-quality content. High-quality content that can only be created via the collaboration between computers and humans. Creatives need to develop skills such as creative prompting, editing, AI outputs, and fact checking. Highly valued creatives will be experts at interacting effectively with AI. Additionally, abstract creativity and emotional intelligence will become even more valuable. They already are today. Creatives who have a deep understanding of their field will be better equipped to use generative AI in the way that enhances their work rather than replacing them. While AI will play a role in the creative industries, there will still be a need for skilled, knowledgeable or humans to control and drive that creative process. It is important for creatives to understand the capabilities and limitations of generative AI and know how to use it to improve their workflow and increase productivity. All right, This concludes our class on generative AI for creative professionals. I hope that you've enjoyed this class and that you've learned a lot from it. Remember that generative AI is a tool like any tool. It should be used in a way that enhances human creativity and productivity. I would be so appreciative if you could take the time to leave a review for me after completing the class. Thank you for joining me. Keep being creative and have a curious, wonderful day. 10. BONUS: Image captioning using Google Bard: I received this question from Samantha. I thought that this is really an interesting question and it leads to us looking at some new interesting developments on Google Bard, which wasn't really a thing publicly available when I made the course. So I thought I'll just make an extra little lesson here and see what you think about that. If you want to. More questions to this course, send me in the discussion forum here on the page. I will see if I can answer them in text or if all just make a video. If I think that it might be something that is interesting to a lot of people that can make another one of these videos. So here's the question from Samantha. Hi Jacob, is there an AI app where I can upload my own drawings to and have the AI generate short social media captions for me plus potential hashtags. My initial thought was that, no, Not really. I haven't seen anything that it works great. I've been fiddling with Google's AI image recognition API, but it's very clunky and it's very hard to do anything useful with that. But then I thought, hey, wait a minute, didn't hear something about Google. Bard being able to do something like this because you can't upload images to ChatGPT and Abbott, look at it. But you can actually do that with Google Bard. So I thought, okay, let's see what we can do with that. And I am by no means a mind. My drawing skills are not excessively good, but we can try something here. And you see here is me playing around with some podcasting advice might be interesting for you guys. I don't know. What you can do is you can drag an image here. This is my doodling. I've drawn for a talk. I've made a drawing of me on a horse as a self portrait. Can you analyze this image? You can see there me on a horse. Let's see what Bard can say about this and see if we can generate anything interesting. So, sure, the image she sent me as a child's drawing of a man writing a donkey. The man is a stick figure. Drawing is very simple, but it captures the essence of a man writing a donkey. Miles posts is relaxed. I think this example is a great example of a child's imagination. Here are some specific things. Okay. So cool. We have now a description of the image. It's not what I, what I was trying to achieve. I was trying to go for Let's see if I can open this up here. Yeah, you can see to me this is obviously a self-portrait of me on a horse. I think everyone can agree on that, but we can now take this, see if we can have it generate some social media. Can you write about this image? A self for make light of Bard thing is made by a child. Also generate hashtags. And we can see what it comes up with. Sure, Here's social media posts about the image as a self portrait, making light on Bard thinking that it was made by a child. I'm not sure what Bard things about my drawing skills, but I'm pretty proud of this self portrait might be a large language. Alright, fair enough. There's some editing needed if things that it should talk from the perspective of Bard. But that's not really what I'm going for. I guess we can just fix that. It's from the perspective of the artist. Not Bard, the model. Sure. Okay. I'm definitely not a child no less true. Sure. Okay. So you can see here, but let's go back to the question from Samantha. Hi Jacob, is there an app where I can upload my drawings and how the AI generate a short social media caption for me plus potential hashtags? Yes, you can actually do that with Google Bard, but you run the risk and this is true for everything that you do using AI, you run the risk of losing your intent. You know much better than Google Bard does. What you're trying to say with your image. You know much more what it is about your, your experience that led you to create this image. That being said, if you do what I did here and you modify the output and from Google Bard, I think you can get away with a lot using this tool. I think that it's really useful for the scenario that you outlines Amanda. And I think we can experiment with this and get a lot of cool new inputs. But yeah, I'm curious to know what you think about it when you've tried it. And specifically, if anyone wants to try this on some more competent Art and upload the Art itself and the social media that comes out of it. I think you can also try to work a little bit with ChatGPT and Bard together because it seems to me even though Chat Gpt doesn't have this ability to upload images to it. It's better creating the social media posts. So maybe you can take the output from Bard, put that into ChatGPT, and then you can output something that is pretty good. I'm going to play more with this I haven't previously, but I think it's really cool. If you like this sort of extra added on little example of something special, please send me more questions and maybe I can try something out. I can create some examples out from your questions and that will be really FUN for me and potentially pretty engaging for you as well. Also, if you liked this course, please give it a review that really helps fund to make these courses. And I'm happy to get your feedback and input. Alright, have a wonderful day. Thank you very much. My name is Jacob Magnell and this has been a special lesson on Bard creating a image caption and some hashtags. Have a great evening.