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Content Marketing Strategies | Grow Your Business & Career

teacher avatar Robin & Jesper ✓, Teaches Digital Marketing & Social Media

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      0:24

    • 2.

      Content Marketing Explained

      2:53

    • 3.

      Choose Your Objective

      5:02

    • 4.

      Market Research Explained

      1:36

    • 5.

      Find Your Target Audience

      2:56

    • 6.

      Buyer Persona

      17:03

    • 7.

      Find Your Target Platforms

      2:01

    • 8.

      Exercise - Find Your Target Platforms

      5:13

    • 9.

      Find Your Target Competitors

      2:23

    • 10.

      Exercise - Find Your Target Competitors

      3:50

    • 11.

      Choose Your Platforms

      2:32

    • 12.

      Content Format Explained

      1:34

    • 13.

      Text Content

      5:54

    • 14.

      Create Text Content

      4:40

    • 15.

      Image Content

      6:26

    • 16.

      Create Image Content

      9:55

    • 17.

      Video Content

      6:19

    • 18.

      Create Video Content

      7:04

    • 19.

      Content Marketing Guidelines

      3:31

    • 20.

      Content Marketing Plan

      5:29

    • 21.

      Measure Results

      8:34

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About This Class

Would You Like to Grow Your Business & Career with Effective Content Marketing?
Then, You've Come to the Right Place!

Content Marketing Strategies | Grow Your Business & Career is an Online Video Course For Anyone Who Wants to Learn to Create Content that Drives Sales.

Inside This Course, You'll learn the Greatest Content Marketing Skills There Are.

After This Course, You'll Be Able To

  • Understand What Social Media Platforms to Post Content On.

  • Understand What Text, Image & Video Content That Performs Best.

  • Create Content That Drives Leads & Sales.

  • Understand Your Audience with Market Research.

  • Create a Tailored Content Strategy Plan.

What You Will Master Inside This Course

  1. Content Marketing

  2. Market Research

This Course Includes Templates & Tools That Will Help You Optimize Your Content Marketing Skills.

All of the Tools in This Course are FREE and the Paid Tools are Only the Very BEST.

See You Inside Content Marketing Strategies | Grow Your Business & Career course!

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Robin & Jesper

Meet Your Teacher

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Robin & Jesper ✓

Teaches Digital Marketing & Social Media

Teacher

We're passionate about teaching! There's no greater joy than watching beautiful testimonials of people achieving their goals and dreams. That's why we STRONGLY believe in full and constant support. With ALL of our courses you can expect:

If you're interested in learning Digital Marketing - Social Media Marketing or Creating a Something Awesome..

We're at your service!

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Robin & Jesper

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Level: Beginner

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Transcripts

1. Introduction: Hi and welcome to the Content Marketing Strategies course. My name is Robert and I'll be one of the instructors of this course. And my name is yes, PR and I will be the other instructor of this course. Now, if you are looking to learn how to create effective content, that gets you more website traffic, more leads, and more sales step-by-step, then you have come to the right place. 2. Content Marketing Explained: Hi and welcome to the Content Marketing Guide. I'm super excited to be teaching you all of the steps in order to get more audience to your website, more people to buy your products and services to get more leads to get more engagement with your post on social media, on your blog post, and so on. Now, content marketing is a way for us to connect with an audience, to get an audience to trust us in order to buy products and services from us. And this course is outlaid just like this step-by-step of first of all, we need to figure out our goals, our goals with our content marketing. Whether you are working for a corporation, you're working for a smaller client or you're just working to improve your content marketing yourself. You need to have goals to be following. After you set these goals, we're going to move on with research and more likely to go into market research basically to figure out who our audience is, where they're hanging out, and where we should post the content so that we can get real results. Next up, we are having to create these contents. We're going to create videos, we're going to create images, and we're going to create textContent. Once we have created this awesome, valuable, engaging, interactional content, we're again going to promote that content on the right platforms, which we have already figured out. What platforms are working the best for our types of content. Once we have promoted these contents, we're then going to move over to analyzing contents that we have already promoted and posted it to social media platforms, to our website or to a client's website. Because if we are analyzing what is working, if we can measure that and create more content that are working, we're spending our time in the most effective way. After we have analyzed all the content that we have been created, we are going to move over to goals. Once again, we're going to have a look that we are in line with all of the goals that we have set for the clients that we are working with or for ourselves in order to meet those goals over and over and over again. So everything starts with goal-setting, goes into researching, creating the content, promoting the content, and analyzing and measuring their results. Both me and robbing are super excited to have you inside of this course. Let's go over and start setting some goals. I'll see you in the next video. 3. Choose Your Objective: Hi guys and welcome to this video and do this course. I am super excited to be teaching you all about content marketing. Now inside of this video, we are going to dive into something called shoes, your objective. Now choosing your objective when you are working with clients or if you're creating content for yourself is super important to do, basically choosing your goal. So there are a few things to think about here before we head in and start creating content. Basically YouTube videos, Instagram posts, maybe blog posts, et cetera. And that is what goal do we have with our content marketing? So let's dive into the different types of metrics that we have to look over before we doing just that. So first off, we're having business goal, then we're having social media goal, and we're having content goal. So let me break this down for you in a little bit more detail. Now, one business goal might be that you would like to grow their brand. You're working for a client, let's say. And they are telling you like, ok, with the social media where the content marketing that I would like you to do for me. I would like to make sure that you are growing my brand. And to grow the brand, you need to get our awareness from current and also from potential new customers basically unit to get their attention so that they understand what you are selling. If you are selling products, if they're selling maybe services or whatever it might be. But you would like to get awareness and attention from current and potential audience. So the content goal must then be to get new subscribers to, for example, the newsletter maybe, or for their YouTube channel, maybe to get new followers on Instagram and to get maybe more Facebook shares. So to grow the brand, you need to get attention from new audience and from an old audience to get subscribers, followers, and shares. The next business goal might be to form relationships. So this is to get more engagement from current and from new audiences. So basically you would like to get interactions from new people and people that already know your brand to build trust. So this means that your content goal in this order would be to get likes, comments and mentions. You know, those kind of mentions like if your sister doesn't answer here on this Facebook posts within five minutes, she has the Bio one kilo of candy, for example, you need to get engagements to form new relationships. And then we're having Dr. leads, of course. So this is get our customers into their consideration phase. Basically, we would like to get the informations from new potential customers. So this would mean to get no more email sign-ups on their website, for example, to get more website clicks, to get video views so that we understand more of what our audience likes. And also, for example, that we can give away free stuff so that we can get their information like email addresses, phone numbers, contact information. And then we're having the last business goal, which would be to drive sales. Of course. Now you need to get that conversion in order to drive sales, right? So therefore, we need to get results from your current and from potential customers. So the content goal would then be for you to get social media mentions, to get testimonials and to get reviews basically for the new audience to see that the products and services that you're selling or that the company that you are working for, our selling works that people likes their product and their brand. So basically before you are starting to work with any client or with content marketing for yourself, you need to determine your business goal and your business goals, goals in line with your social media goals and content goals. And of course, you will have this full template in the resources for this video. So you can just click in the resources for this video downloaded and use this every time that you are starting to work with a new client. Or if you are creating content for your own business and for your own business purposes. And well, go to the resources, downloaded this in the resources, and I'll see you in the next video. 4. Market Research Explained: Hi and welcome to this section on market research, where you will learn everything you need to know about your audience, even if you're starting completely from scratch in three simple steps. And the first step is finding out who your audience actually is. And when we're talking about who your audiences were talking about who your target audience is. And we're going to start gathering information about them. Now your target audience is the audience who are interested in buying your products and services. That's the first step. Now the second step is figuring out where and that is where do you find your target audience? So even if you know who your audience is, if you don't know where they are, you bolt be able to reach them with your marketing. So the second step is learning where your audience is. And then finally, the third step is understanding why. And that is asking the question, why should people buy what you have to sell and not from your competitors? Instead, to properly understand your audience, you need to understand what they want. You also need to understand what your competitors are offering so that you can offer something that is better so that your audience will buy from you instead of your competitors. So if you're ready, we're going to dive right into the first step, and that is finding your targeted audience in the next lecture. See you in the next lecture. 5. Find Your Target Audience: Welcome back. So in this lecture, you're going to learn how to find your targeted audience. I hope you're excited. Let's dive into it. Now in order to understand how to find our targeted audience and just how important it is. Let me show you how most people do their marketing, okay, so most people have a product or service to sell. And in this example, we're going to use a gym membership. So we're looking to sell a gym membership to as many people as we can. So what most people will do in this situation is that they will mark it to everyone because they think the more people they market to the burger results they're going to have. So they are putting their time and money and energy into marketing everywhere. Now the problem with that is that not everyone is interested in your product or service. So for example here, selling our gym membership, only two people are actually interested in buying that gym membership. And that is marked, and that is Lisa, because they are the only people out of these five who are actually working out. So that means only two out of five people are being properly marketed. You're wasting your time, money, and energy here. And that is the biggest problem that people do in their marketing. Now what we need to do instead is find more people like Mark and Lisa. We need to look at Mark and Lisa and understand their demographics. Demographics, meaning that we have to understand what is the gender that is most interested in your product or service? What are the age band or the 18 to 24 years old? Maybe 30 to 40 years old, 50 to 60 years old. What are their family status as, what are their income statuses? When we understand this, we can understand who our audience actually is. So with this information, we can create something known as a buyer persona. Now it by your persona, is your ideal customer. That is the customer that is most likely to buy your product or services. It contains all of the information such as the most represented gender, age, family status, and income status. So with this information, that means that instead of marketing to everyone, like most people do, we now have a buyer persona, ideal customer, which means that instead of hitting two out of five people, we can now mark it to five out of five people because we understand who our target that audience is. And that is one of the biggest secrets through effective marketing. So in the next lecture, you're going to learn how to create your buyer persona in order to take your marketing to the next level. See you in the next lecture. 6. Buyer Persona: Welcome back to the course guys. In this video, we are going to create our buyer persona, which is our typical targeted customers. So we better understand on how to speak to our potential customer, how to market to our potential customer, and how to create ads to our potential customer, more targeted. Okay, so let's dive into it. Now. This is what a buyer persona looks like. This is Lisa Marshall. You can see your gender, age, location, relationship status. A lot of information that we have collected through our social media platforms, through our website, maybe through our ads. And why we would like to have a buyer persona is to be more targeted towards our customer. Lisa Marshall is not real. Xi is made up based on statistics and also based on assumptions. In the beginning when you don't have enough data on your potential customer, you need to make one up and you need to make some assumptions. So just know that the buyer persona is a fiction person that resembles that look like your potential customer. So the first step to creating and buyer persona that resembles that looks like your potential customer is to put yourself into your customer's shoes. How are they thinking? What are their interests, what are their behaviors, et cetera? Then the second step is to use the free template that we have provided inside of this video, I'm gonna show you step by step on how to build out this buyer persona. So let's start. So first of all, for this video, let's take the example of we wanting to sell this digital marketing agency course that you see on the screen right now, okay, so we have something we would like to sell. Either you're having a product, maybe you're having a service. May be you are a marketer or a freelancer. It doesn't really matter. Just tried to follow along step by step in this video and you will get a better understanding on how to create a buyer persona. This could be also if you're having several different products for several different audiences, you have to start by creating one buyer persona and then you can build out more buyer personas. Alright, so let's start. So this is the goal guys. On the left-hand side, we are having a story where we're answering three different questions, pinpoints, goals, and how we or I can help this potential customer. And then on the right-hand side you can see that we're having information and a picture, and we're gonna paint this blank canvas right now. So let's start off with the first in this video, which is, do your customer research. You need to understand your customer. Who are your customer? Where do they live? What HUD have, what gender do they have, et cetera? How can you get this information? Let me show you three different ways. First off, by Google Analytics, if you are having our website and you have that connected with Google Analytics, you can read out some information. If you look on the screen right now, you can read out the information like the H and also the gender, and you can just write that down, go into Google Analytics if you're having it connected to your website, if you don't just follow along in this video. And then if you are having a Facebook page, for example, you can go to that Facebook page, go into the insights, click on insights, and then go down and click on the left-hand side on people. And then you can read out some information like genders. Also the age group and the country of the people that are following your Facebook page. So you can write that down as well and then you can go in. If you're having a YouTube channel, for example, you can go in and read out the gender, the age, and the top countries from the people who are watching your videos. Now, social media platforms like Instagram also have this installed. So if you're having an Instagram account and you have switched that to a business account. You can basically go into your Settings and go down all the way to that insight information around your accountancy, who are liking your post, who are senior post, and where do they come from in the age group, et cetera, which is valuable information. Now, if you don't have any social media platforms, that's cool. We will build them up step by step. Then the second thing we need to do to build out our buyer persona is to identify our customers pain point with similar services or product that we are providing. What kind of problem do they have if you were to buy a pair of sneakers? What are the most common pain points with buying sneakers? You can go to forums like reddit.com, typing whichever topic yet your products or services is about. And you can read out a lot of answers and questions within this good forum. So ready.com is one website and then you can go to Quora.com. This is more like an question and answer platforms, social media platform, which is really, really helpful. You can just type in your question there. And then when it, within a couple of days you will have a lot of answers. So you can do some proper research here around your product or service. You can also go to Amazon if you're selling a physical product like a shirt, for example, you can go in here and you can go down all the way to customer reviews and see what type of pain points they have. You can also do the same with Google. Let's say that you're selling a service. Then what type of pain points do your customer normal HAB which services? Maybe within your area if you're selling a service that is location-based and go in there and read other people's reviews and then stick to that bad reviews. So by reading the Brad reviews, you can basically see what types of pain points your potential customers are having. And then the third thing before we are building out our buyer persona would be to identify our customers goals. What are our customers biggest goals? You can go to Ready.com and yes, typing any question here, you can go to Quora and do the same. You can go to Amazon, which is a great website. And just to read out the bad reviews and the good reviews, what types of goals you have to do some digging here to understand your potential customer. If you already haven't sent out a survey with questions to your customers and you don't understand their goals, then you can also do that with Google's forums. But this is also a good way to see what other people are writing about other people's products and services. And you can also go to Google, as I said before, Let's say that somebody is searching for a plumber in New York, then you can just go and search for that. And then you can tap on seed reviews where the arrow is pointing at right now. And then you can just read out that reviews what types of goals do all my potential customer half. And then we would like to identify on how you can help them. How can you help your potential customer? Would your product or with your services? Now this could be a puzzle in its own, but by doing your customer research, by identifying your customers pain point, identifying their goals, and understand on how you can help them. We can now start building out our buyer persona. So let's do that now. We would like to collect things like information and we would also like to put up a picture of our potential customer. Now, of course, we don't know how they are looking, so we have to make that up in our mind. We have to be a little bit creative because if we are having a picture and some information, good information about this customer warehouse or having some kind of background story. We know exactly on how to speak to this potential customers in our ads, in our blog post, in our content on our social media platforms, et cetera. So let's start. First off, we know by the stats that we had in the beginning on our social media platforms that we were gender neutral. What we're meaning when, that is, some platforms showed that there were more male than female and the other platforms show the other way around. That's why this course is targeted. 7. Find Your Target Platforms: Welcome back. So in this lecture, you're gonna learn where to find your audience by finding your target platforms, let's dive into it. So in order to understand where to find our audience, we need to take it from the very beginning. Now, great marketers are just like great fisherman. We're basically doing the same thing. Great fisherman, They have a bait and they're trying to attract fish. Great marketers use their marketing, trying to attract an audience, were doing very similar things. Now, when it comes to attracting our audience, there are a lot of different platforms that's available to us. The question is, of course, where is our audience? Now? Similarly to the fisherman, not all platforms are created equal and all of these different platforms are like lakes. Now integrate fisherman knows that you don't waste your time fishing in a lake that doesn't have any fish. For us marketers is the very same thing. We need to understand where the fish is. In other words, which of the platforms our audience actually using? And once we know this, we know exactly where to spend our time and money. And once we know this, we have taken our marketing to the next level. That means we know exactly where to spend our time. And once we have these platforms, we know where we're going to do our ads. We know where we're going to be posting content. We know where we're going to be building up our audience, and we know where we're going to be focusing on bringing out our offers, because these will be the platform where our audience is spending time. So this will be the platform where we are spending time. This is how you save time and money and being truly effective in your marketing. So in the next lecture, you're going to learn exactly how to find your target platform where your audiences see you in the next lecture. 8. Exercise - Find Your Target Platforms: Welcome back. Now in this lecture, we're going to do an exercise so that you can find your targeted platforms. And it is as ECS three steps. So prepare yourself, follow along with me on the screen and let's go. So the first step in finding your target platforms is simply to find your biggest competitors. Now you're nice competitors are selling the same products and services as you are. So that means that they have the same audience as you do. Which means that since they are already selling the products and services to that audience that we're looking for. They know what the target platforms are. So that means that our competitors can show us exactly what platforms that we need to target. So the first step in order to accomplish that is simply to understand who our biggest competitors are. And there's a simple way to do that, and that is using our friend Google. Now if we are a local business and we were selling a gym membership, we might write something like Jim's near me. And then we're going to get results based on genes that are near me. And I could shake them out and add those in as my competitors. Now if you're selling online and more globally, you don't want to use words such as near me. Let's say, for example, that you are in a niche where you are selling jewelry. So what we want to do in order to find our biggest nearest competitors is to make sure that these competitors are truly in need. So what we're gonna do is scroll down and find all of those needs competitors. Here we have Viking jewelry.com. That sounds very nice to me. I'm going to right-click and open in new tab, scroll down. We have green frost.com. I'm going to open that up as well. Nor spirit.com I'm going to open this as well. Scrolling down, we have more. I'm going to open this as well and scrolling down now, once we see competitors such as Amazon.com or Etsy.com, we are not going to use those as competitors even though they're selling the same thing. Because these are not niche websites, we need to have nice website needs competitors in order to make sure that these websites are truly selling to the same audience that we were looking to sell too. So I wanted to find five nearest competitors. Simply right-click on them and click on open link in a new tab. And that is the first step. Now once we have our competitors, we move on to the second step. And that is to use similar web to find competitors most popular platforms, right? Our nearest competitors are already selling to the audience we're looking for. Now we can spy on them to see what are the platforms they're using. Because those are the platforms that we need to be saying. That is how we save ourselves so much time and energy. So we are going to go to similar web.com and this will be in the resources as well. And then we're going to grab one of these niche websites. We're going to click here. So now what I'm going to do is that I am going to use this URL, but I B using the name this part of the URL, Viking jewelry.com, I'm going to right-click. Copy it. Not the w's, only this part of the name and.com. I'm going to go back, going here and going to paste this in. And then I'm going to click on search. Now I'm going to be getting a ton of information, all super valuable, but we are looking for our target platform. So what I'm going to do is scroll all the way down until we find social Here. And now we can see that they're getting 13.61% of all their traffic from social media platforms. And we can see that the most popular platform that they're targeting, that refining their audience is on YouTube. Now this is how we find our target platforms. I want you to do the very same thing with the other URLs as well. And once we have done this, we move on to step three. And step number three is very simple. It is decide on the most popular platforms that you want to use. So simply look at your biggest competitors. Use similar web to see what are the platforms that they are targeting and getting the most traffic from. And then decide which platforms that you are going to use. If you're getting a ton of different platforms and don't know which to choose from. Simply going grab more competitors and run more through similar web until the data shows you which are the most popular platforms to use. It might be one platform, it might be three, it might be five. Let the numbers speak for themselves. And then, you know where your audience is and you know what platforms to focus on. Fantastic. In the next lecture, we're going to look at the Y. In other words, we're going to spy on our target competitors. See you in the next lecture. 9. Find Your Target Competitors: Welcome back. In this lecture, you're going to learn the final step of successful market research. And that is the why. Why should your audience buy from you instead of your competitors? The answer is simple, because you will offer more value than your competitors. In order to offer more value than your competitors, you first need to understand who your target competitors are. Let's dive in. Now to be successful in your marketing, you need to give your audience a good reason to buy from you instead of your competitors. And that means finding out who your target competitors are and then doing something known as modeling success. That means looking at what your competitors are doing and then being better than them. Now before we go ahead and do this, we need to understand that there are two different types of competitors out there. And it's very important that we target the correct competitors. Let me show you what I mean. So let's say that we were selling a gym membership. Well, then they're going to be two different types of competitors out there. They're going to be direct competitors who are also selling gym membership. They're selling the same product or service as you are. And then there's going to be your indirect competitors who are selling workout related products. That is not a gym membership. It might be an online program, it might be gym equipment. It could be anything that is not the same product asked you, but that shares the same audience with you. Now in order for you to be successful in your marketing, it's very important that you beat your direct competitors. And to do that, you need to understand who your direct competitors are because your indirect competitors, they have an indirect audience. And if you are marketing is targeted towards an indirect audience, You will not be successful with your marketing. That is why in the next lecture, you're going to learn to find exactly who you target that competitors are, in order for you to find out how they are selling to the same audience that you are looking to sell too, so that you can offer more value than them. See you in the next lecture. 10. Exercise - Find Your Target Competitors: Welcome back. Now in this lecture, you're going to get to do an exercise in order to find, and most importantly, learn how to be your target competitors. Let's dive in. Finding and beating your target competitors works in a simple three step manner. Step number one is to find your biggest direct competitors. Just the same way we did when we were looking for our target platforms. We need to understand who are direct competitors are by Googling them, looking at their website and making sure that they are not only selling the same product or service that we are selling, but also making sure that they are not selling a bunch of more things. In other words, you need to Google your competitors, go through their websites very carefully and make sure that you are selling as similarly products and services as possible. Step number two is to analyze everything they're doing. That means going to their website, look at how are they communicating with their audience, in what language are they using? What content are they using? What products are they selling? How are their writing, their product descriptions, everything. Analyze how they are successful at what they're doing. Remember, they are already selling to the targeted audience that you are looking to sell. Two, they are ahead of you, learn from them in order to get ahead of them. And then finally, step number three, which is copy and improve what they're doing. So now when we understand them and we're learning from them, we need to copy what they're doing because they are already successful and then improve what they're doing. So in order for you to understand what to look for and how to improve that to beat your competitors. We have created a template for you. You will find this template in the resources. In the upper part, you will learn what to look for when analyzing your competitors. So that means going into their website and looking at their website texts, what kind of language are they using? How are they writing? Their website design, their lead, manage their product descriptions. There's social media posts, email marketing, Google ranking, ads, the values of their company, et cetera, et cetera, analyze everything and look for especially these things. And then finally, how to improve your marketing. So for example, if you want better website takes or better lead magnet or better social media posts, for example. Then go down in this course to the copywriting section. You will learn how to be better than your competitors in that. Similarly, if you are looking to improve your product descriptions in order to beat your competitors, then go on to the sales psychology section in this course. If you are looking to increase product price and improve your company values, go to the branding section. You want an effective website design. Go to set up your website section. And finally, if you're looking to beat your competitors in advertising and PPC, move on to the Google ads and Facebook ads section of the course. Use this template in order to understand what to look for in your competitors. And then finally, how to improve and be better than your competitors. This is a massive course in every reference that you need in order to be successful in your marketing and beat your competitors already exists in this course. And this is the guide on what to look for and how to be better. Good luck with your market research. And remember if you have any questions, we will be in the Q and a. Please enjoy, and I'll see you in the next section and lecture of this course. 11. Choose Your Platforms: Hi guys and welcome back to the content marketing course. Now inside of this video, we are going to shoes your platforms, and we are going to choose your social media platforms, the platforms that you are going to post all of the content on for your audience to attract new audiences, to get them engaged, to get interactions, to get more sales and leads and all of that good stuff. Now, you have already went through the market research section in you also should be having this template that you can see on the screen right now. Download it to whatever device that you are watching this course on. So you know exactly what business goal that you are having with your content marketing. And also if you're working with clients, dare baseness goal, then you know exactly what social media goals you should have and also what content goal you should be having when you are posting things on social media platforms, on maybe their blog and so on. So the next step is to determine what social media platforms that you should be using. And this heavily depends on the client that you're working with or yourself, what business that you're running, and what business goals that you're having. So let's pick some platforms. So I would like you to pick a maximum of three different platforms now, y, three different platforms. Well, if you are spending the vast majority of your time on the platforms that people are looking for your content on, for your products, on, for your services on, then you're doing these correctly, just like Robin explained to us in that market research section on this course. So this could include, for example, some of these platforms that you're seeing popping up on the screen right now. Maybe Snapchat, maybe LinkedIn, Reddit, YouTube, Instagram, Facebook, Tumblr, Pinterest, WhatsApp, or whatever. If you've done your market research, you should know this. If not, then go back to the market research section. So you know exactly what platforms that would be most efficient for your clients and, or maybe for yourself to be spending your time on shoes, three platforms and download this in the resources for this video is click this link little up here. You can download this template so you have it with you all the time. I'll see you in the next video. 12. Content Format Explained: Hi there and welcome back to the course. Now inside of this video, we are going to answer the question about content formats, basically, where to post what kind of content. So the first thing is content. The second thing is where should we posted, right? So we're having textContent like blog posts, articles, et cetera. Those types of content. Are we going to post on websites? That could be your client's website, could be your website, or you could be referred to other websites, maybe newspapers, et cetera. But basically we're keeping that on. Websites, were having image contents, like you can see here. This is a check list, for example, and that are things that we are going to keep posting on social media. Then we're having VDO content. Video content is something that you can post both on your website, maybe in a blog post if you are having text, you can have photos and then you can have a small explanation medial baby. And also of course on social media like Instagram, YouTube, and all different types of social media. As now, this might be a no-brainer, but this is basically content formats explained basically what types of content that goes where in the next section of this course, on, in this section of this course, we're going to deep dive on what contents are really effective so that we can get some real results and how to create it. So let's dive into the next video. I'll see you there. 13. Text Content: Hi guys and welcome back to the course now is out of this video, we are going to talk about the three most efficient textContent types that you can be creating. First of all, you need to understand all of the metrics. The metrics is, what type of content is it? What should you be thinking about when you are creating this type of content? When should you be creating it, and why should you be creating it? Okay, so let's answer the first question. What type of content is it? The first thing is blogposts can look something like this. You can see we're having images and we're having texts. You can also of course, include videos in your blog posts. But what a blog post is, is it's a shorter piece of article. Mostly you are abusing between 300 to up to 100 characters when you're writing a blog post. So what should you be thinking about? Well, the blog posts should be easy to read using simple language so that everybody who's coming to your blog is understanding what they are reading. Don't use like complicated terms and complicated words and don't go around things just right from your personal opinion because that is what you are going to do. So when are you going to create this? When you would like to share your personal opinion? If you're working with a company or a brand, then you should be understanding their values. You should understand their tone of voice, their brand identity, and why it is important to them so that you can share dare personal opinion. Now, why should you be creating blogposts? Well, because you would like to build stronger relationships and stronger SEO. Basically, SEO is Search Engine Optimization, which means that if you have optimized that content with the keywords, basically the words that people are searching on Google. Then you will pop up in Google search and more people will then find you. Next piece of content is website articles can look something like this. Hey, meet the teachers, and then you're having a bunch of text. And what should you be thinking about when you are creating this? Well, it should be easy to believe now, an article is longer than a blog posts, so it can vary in length, but basically between 102,500 characters. So you need to include more information, maybe more statistics and so on. When should you be creating an article and write an article on your website, in a newspaper or on other websites to get traffic to your website? Well, when you would like to share, for example, an interview or research from credible experts. But here's the most important thing without your opinion. So blogposts is shorter pieces of article with your opinion or with accompanies opinion that you are writing for to connect to build relationships. While articles are to share interviews and research more in-depth information without a your or their brands opinion. Why should you be creating and writing articles? Well, because you would like to build credibility and trust. People trust people that know what they are talking about, like experts, for example. Third piece of content, text content would be white papers. Now, what are white papers? Well, white papers can look something like this. With multiple pages is a longer pieces of basically articles with more in-depth information and only write white papers if you are credible, if you know exactly what you are talking about. A whitepaper could, for example, be an in-depth, step-by-step guide on how to do a certain thing or a problem out in the world that needs to be solved and you knows exactly where have the solution to the problem. Now the next question is, what should a white paper be? Our white paper should be easy to trust because you're only writing this when you share a new solution to a problem, benefits of a product or service, and you are credible, you are authorized enough to be writing this. Now why is this important to create white papers? Well, because it builds trust and show that you are a business leader, which is super important. So you can see that all of these three effective text content types are there for different types of races. The first thing is blog post is easy to read, share your personal opinion and build relationship and stronger SEO while Website article is easy to believe, share interviews and research from credible experts without your opinion to build credibility and trust. And then we're having white papers, which is more in-depth, longer pieces of articles. They're easy to trust and they're sharing a solution to a problem or benefit of a product or service often includes metrics, numbers, statistics, and so on. To build trust and show that you are a business leader so that people really trust you. Now you have this, of course in the resources, these templates, so you can take it downloaded to your computer and know why, when and what type of text content that you should be creating. I'll see you in the next video. 14. Create Text Content: Hi guys and welcome back to the course now I couldn't yes, leave you with that PowerPoint presentation. I also have to give you a few resources in order to get that writing spirit going for you. So first of all, we're having a website that you're looking on right now that is called Answer the Public. And in here, you can get tons and tons of ideas that you can write, either blog posts or articles about that people are searching for. So if you're going to this website and here you're typing in whatever keyword, whatever word that you would like to write and blog, post an article or a white paper about, then you can get tons of ideas. So let's say that you are working for a company or you're selling them yourselves, sweatshirts. So here you can see, use one to two words for better real salts. So I am going to write in sweat shirts here. And then you can search. And as you can see also here, you can just sort out based on language and where you currently are. And it says, enter a topic, brand or product and sweatshirts are the things that we are going to create content about. Let's say click on search, right, then just scroll down. So here you will be presented with tons of data, basically what people are searching for. So here you can see when, how, why, which will, can, where, what, who are. So if I'm just like scrolling in a little bit here, zooming in, you can see that our sweat shirts for winter are sweatshirts, good for summer, our sweatshirts. And who does the same thing? Our sweatshirts warm, our sweatshirts, smart casual. What this is is basically questions that people are popping into Google and to other search engines. And they are like a collection of different questions that people are having so that you can answer them with a blog post, with a social media post or anything in text. So you can through these pages. So you can see as sweatshirts and here you can see can is for to basically questions around that preposition. So this website is very helpful. You can save image. So if you would like to save down this full image, you can click here, save image. You can also go in here to data. And here you can see all of the different terms a little bit easier instead of watching this visualization chart here. So if you're going in here you can see all of the questions. They UK, US, Click here to get the images of all of the questions. Or you can basically as download a CSV file, you clicking here. So you can get and document with all of the different questions and tons and tons of ideas for your blog post, articles and white papers and so on. The next resource that I would like to show you is perfect if you are writing blog posts. Here we are having a template for you can download it in the resources of this video, which is brilliant of 30 blog post templates we'd explanations and 120 examples. Now this could be applied for whatever topic you are writing about, because as you can see here in the top, we're having the top numbers like, for example, the top ten sweatshirts you should be wearing this winter or summer or whatever. Then you can scar started a contest. How to get started with x, y and see the ultimate guide to predictions, posts and so on. It's amazing if you're scrolling through here you having 16 pages of ideas that you can be using to create awesome blog content. We are calling this the writer's block and the doted list. You can download the resources. You will also have this answered Republic page in the resources of this video. Just have in mind that Answer. The Public is a website that can use change how it looks. But you just type in your keyword here and click on search and you will get a ton of ideas. Go ahead and download the resources in this video to your device. And let's move on in the course. I'll see you in the next video. 15. Image Content: Hi guys and welcome back to the course. Now inside of this video, we are going to go over effective image content that you can be creating, sharing on your social media or on the social medias of the brands and companies that you are working with to get real results. First, the metrics, the content, what you should be thinking about, when you should be creating it and why you should be creating it. First of all, Let's start off with their content. The first content-type would be infographics looking something like this. You're seeing colors, you seeing images, maybe you're seeing logos and you're seeing some explanatory text with their logos and with all the graphics. So an infographic, if you are separating the word infographics, its stands for info graphics, so informative graphics. So instead of having maybe a piece of text, you're having some graphics and some pieces of texts that are explaining maybe a subject or a way to go about certain things. So what RNA they are EC2 shared, there should always be EC2 share. So directly when somebody is seeing an infographic, they should be feeling like, okay, I want to share this with my friends. Maybe it's helpful. Tips may be its something fun or something like that. And in that way you can get exposure for your brand, which is awesome. So when should it be creating them? When you have some information that you would like to share in a fun and easy to consume manner. Maybe if you're having a complex subject that you would like to share with AMP, potential audience or with your audience. But you feel like, Okay, how can I do this more fun? And so that they would like to share this and interact with this, then create an info graphic. Why you should be doing this is to demonstrate your expertise and to build trust with the anew audience. If you can demonstrate your expertise in a fun and easy to consume manner, more people will see these infographics. More people would like to share them on social media and the business that you are working for or your own business is going to get more eyeballs on them, which is exactly what we are looking for with our content marketing. Next content-type would be checklist. Oh boy, these works so well as you can see on the screen right now, it says my healthy meal grocery list, but it can also be like how to get in shape in ten weeks. It could also be the best sweatshirts to wear a checklist for that. So basically what this is, it could be lead magnets. It can get you more information like email addresses and so on because people love checklists. So what are they? They should be EC2 follow. So when should you be creating it? When you would like to share a step-by-step guide on how to do a certain thing. Maybe what groceries that you should be shopping for, maybe how to go about exercises, maybe how to go about when you are looking for a new sweatshirt or. When you or would like to maybe do handstand or whatever it might be. Why should you be creating checklists? Well, to boost engagement and increased signups, if you are sitting on great advice that you can then create and step-by-step guide on or an checklist of. And you can then say, Hey, download this checklist. If you are giving your email address to me, I will send you this checklist. While that should be an awesome transaction, right? You're giving away a valuable checklist and you're getting more e-mail addresses or more phone numbers or more, basically more information about potential customers. And it will also boost engagements. People love checklists. The next type of content would be case studies. These are so effective basically. What type of experience and client has halved with your products or your services. So an example could be like this. This is Emily Jackson. This is a dictionary person. This is not for real, but she had written how safe away helps me travel full time. And I review, as you can see, a 5-star review. People can go into this social media post, for example, and read about her experience with a certain brand. This is so powerful in your content marketing strategy. So a case study is easy to trust. It should be easy to trust. It should be a photo, it should be a review. It should be something that in this case, Emily has been written herself. When should you be using it? Well, when you would like to share a customer experience with our product or service of yours or the brand or company that you are working for. Why should you be using it? Well, because it builds trust and get people to buy from you or the company that you are working with data. Because if a person tells you that, okay, this product help my scheme to glow and removed all the pimples and all of that good stuff. If I tell you that and you trust me, you are done. If you're having bad skin yourself, you are then going to go most likely to buy and try this product out. And this is how powerful social media case studies can be as well. People trust other people's opinion, and that's a fact. So here are three different image content that you can be creating right away to get results for your business or for a business that you are working within. Infographics, checklists and case studies. I'm going to show you exactly how you can create these within minutes. In the next video, I'll see you there. 16. Create Image Content: Hi guys and welcome back to the course. Now inside of this video, I am going to show you exactly how you can create awesome images for social media within minutes. Let's start. First of all, log in or create a login on canva.com. You have the link in the resources. Click that link and you'll get directly to this website. Once you have logged in, either with Facebook or Google or any other email service, then you can store your images and your videos and all your designs. So if you have a look on the left-hand side here where it says all your designs. If I click in here, you can see that me and Robin have been using Canva heavily for the last years to create everything from course thumbnails to posts, all of that good stuff as you can see. So in here, you can just store all of your designs and then you can go into the designs and to which around a few elements if you want to. So if we go back to Canvas, the home page, it looks like this today, but if you are watching this course may be in a couple of month or something like that from this recording day, then it might be looking a little bit different because canva is always developing their platform. It's free to use, which is awesome. But they're also developing all the new features and so on. And sometimes they're yours, changing how the website looks. But something that isn't changing is this button. Create the design. If you clicking here, you can customize the size of your posts. If you don't know the size of your post, you can skip this step and your scroll down here to suggested. So let's say that you would like to create an Instagram post. You can basically as click here. You would like to create an Instagram story click here, and you can see you have all the suggestions down here below. You will also have some suggestions up here in the templates. So if you are would like to create an Instagram story, you can do that and so on here. So click on create a design once you have created your login, and then click on Instagram posts, let's say that we are going to create an Instagram post. What is awesome with Canvas is that they're having thousands and thousands of different templates for us that are free to use. But all of them aren't free to use. Here you can see if you are having the mouse over a template that you can see that this is free to use here. These aren't free to use. If I click in on this one, then you can see that some elements have these like borders on them. So if I'm trying to download this, for example, I would like to use this as an Instagram post. Then I have to click here on pay and download. As you can see here, if I click on this scroll down here, you can see that this is a premium image, so I have to pay $1 to use this. But thing is that is, you can see here also maybe onto my face, it says Remove watermarks. But I can still use some of these elements within this image. So I can click here and then I click on escape. So I have basically just remove that element. But let's say that you would like to create an Instagram post maybe for your company or for another company. You can just scroll through all of these here on the left-hand side, you can see you hear you having animated Instagram posts, you having loving the lamppost, you having food Instagram post. So all different types of categories as well, which can guide you through the whole process. If I'm clicking on animated post here, I click on see all. And then I'm just clicking into a random one here. You can see that this cat is a little bit animated. And if I'm clicking here on download, you can see that I can download it so I don't have to pay a dime for this. So basically here, you can just click here also and you can see how it looks animated. Cool, right? So if you would like to maybe changed a few things within this Posts, Keep Cats indoors when possible. May be you would like to write another thing like keep your cat safe. This nicholas. For example, if you're making a marketing campaign or something like that. And then they can click on this post and they can be directed to your website. If you would like to change, maybe more elements like the colors, you can just click wherever you would like to change anything. Maybe the colors of the brand are like blue fish. Maybe there's that blue and then another blue collar, maybe this really true coasts blue color. And then you will get a totally different feeling to the post. If you click on the cat, you can see that the cat has yellow ears and the pink body sport spots. And if you would like to have these may be in purple than Uki has changed a collar like this may be a pink. You get a totally different feeling to it. If you would like to remove this, you just click on escaped, click on escape again. And then maybe you would like to add in the website here, Cat, neck, less this.com for example. And then you can have that may be and just place the item wherever you want to. Maybe on the left-hand side here was a great despots. Maybe you can change the color of this as well. Maybe you wanna go with yellowish here. So it really stands out like that. You can design it the way you want to. But here's the cool thing. You can create whatever type of social media posts here that you want to. We are going to run over it videos a little bit later. But for now, images are very powerful on Instagram, on Facebook, and so on. So therefore, scrolling through different types of categories are really great to do. You can also add in some elements on the left-hand side here, you can add in some elements. So let's say that you would like to add in this triangle. You can just drag it and drop it wherever you want to. You can customize the size of it. Let's say that this is your brand logo. You would like to have a triangle here and you would like to have cat necklaces there. And then you're having all kinds of shapes and so on. You even have music on the left-hand side here, which is amazing, which could fit really good with this because this is, as you can see, a small little video. So you can add in some music there if you would like to add in more text here, you're having different headers, you're having a glow here. So just scroll through here, play around, have fun, and learn new things. That is my suggestion to you. So let's have this little glow here. Now it starts to look a little bit clownish, but this is what you can do. Basically, this is what I would like you to do is basically go to canva.com, create your account and then start creating awesome decides, play around with all the features on the left-hand side here. Once you are done, you can basically just mentioned this product the way you want to. So let's say cout Nicholas campaign maybe. And then you can just click on download here. And then you just pick the file you want it to be downloaded in and before because this is a smaller video. But if you would like to have this ass and maybe an image, for example, then you can just click here on P and G, high-quality. Then you just click on download. And it will be downloaded to whatever device that you are doing this on creating this on, you could also go to your cell phone, download Canvas application and just do it in your phone as you go. Which is really helpful as well. We have been using that feature also. So when I'm just clicking this up here as still image looks just like this. Keep your cat safe with this necklace. Now it's a lot of elements in here, but I just wanted to show you all the features that Canada has to offer for free. So you can just post this on your social media platforms whenever you want to. So as your time, go to carma.com and create a login because they're cool thing with Canvas is that you can basically as go then to all of your designs. And you can see that its ought to saved here, so it's now generating. So if I click here on all the designs that I've created, I would like to go in here and may be removed these glow. Maybe I would like to remove this triangle and maybe would like to have it more cleaner just like this. I can do that. Okay, good luck with your images. I'll see you in the next video. 17. Video Content: Hi guys and welcome back to the course. Now inside of this video, we are going to run over three of the most effective video types of content that you can be creating to get real results for your business or for the business that you are working within. So we're having content, we're having what it should be like, we're having When you should create it and why you should be creating the first type of video content that are very effective to create, to get real results with is educational videos. So educational videos could be something just like you are watching on the screen right now. How to make the easiest macaca ever. If you are running a coffee shop, you are having coffees that you are selling, You can definitely be creating content just like this to get more customers to your business. So educational videos, that is, videos that are educating them in a fun and easy way and step-by-step process on how to do a certain thing. So the next question is, what should they be like? They should be easy to implement. Each would be and step-by-step guide without any questions whatsoever on how to do a certain thing. I have seen a lot of YouTube videos when people have created recipes, for example, and they have left out exactly how to do everything. So they're getting tons and tons of questions in the comments feel, and they're having to answer all of these questions. So it should be easy to implement. When should you be creating an educational video? Well, when you have information that you would like to share with people that they can apply to their everyday lives. Why would you like to create educational videos? Well, because you would like to show your brand personality. You would like to connect to them through video, which is one of the most powerful ways on creating content today to connect on a personal level. So the people can decide on, hey, do I like this brand? Do I feel the same way as these brand? Can I have a connection to this brand new? I feel a connection to this brand and so on. And to show your expertise to get loyal followers. If people trust you, people are more likely to buy your products, services and become a lifetime customers. What this exactly what we are looking for it we'd our content marketing. Next content type would be product. Product videos can look something like this KLT linger side table. This is hilarious actually, because this guy have created a table that is foldable so you can fold it down to a really small piece of table. He's sitting in front of the camera. He is really shield in his shirt and his hat. And he's just explaining on exactly on how to use this product, how you are folding it together, how you're unfolding it and how you're using it, how light it is and so on. And he's very like fun and easy to watch. So a product video should be easy to understand. So it should be also like a step-by-step guide on maybe how to use the product, how to put it together, when is the best time to use it, and so on. When should you be creating a product video? When you would like to share a step-by-step guide on how your product works and the benefit of buying your product, the benefit of the product rather, why should you be creating this product videos? Well, because you would like to increase conversion. Of course you would like to have people watching this video saying, hey, I need this product. Therefore, you need to make it a light-hearted, fun and direct to the point and easy to understand. The third video content that you can be creating that are very powerful. Our testimonials, as you can see on this screen right now, customer testimonials and then the name. And this is basically a video about how your customer thinks and feels about your brand, your products, and your services. This is even more effective than the video customer review. This is a person sitting, taking their valuable time, and it's just sharing their experience with your product, with your brand, with your service, face to face with the camera. People trust this. They are so powerful. So what should they be like? They should be easy to trust. It should be a person sitting in front of the camera. Yes, like me, pretty relaxed, pretty shield down not having a script, reading the script and it should be basically easy to trust. When should you be creating this? Well, when you would like to share a customer experience with a product or service, and also the features you can also create this video. They are talking a little bit about what they are feeling and how they're using it and what's the best featured where it is and so on. You can basically film a video when they are using this product. Why should you be creating these testimonial videos? Well, because you would like to build trust and credibility to get people to buy from you. This is basically the last step in the customer's cycle, meaning that this is something that people are going to watch if they know a little bit about you, maybe if they trust you a little bit, if they are curious about maybe a new release of your products or services and so on. So this is the last step of the funnel, but basically this is to build trust and credibility to get that conversion, to get that sale. And of course, guys, we are going to run over to a program where you can create your own video content within minutes and it's so easy to do. I'll see you in the next video. 18. Create Video Content: Hi guys and welcome back to the course. Now inside of this view, I'm going to show you how you can create videos for your social media and for your website within minutes. Des is awesome to create the valuable content for your audience and for potential audience. So what I would like you to do is head over to canva.com login with your account that you have already created. Right? So then I would like you to go over here to create the sign in the top right corner. Click on create a design. And then your scroll through here until you find something called video. So with videos, you can create all kinds of things. You can create videos for your Instagram, for your Facebook, you can create videos for your website or for whatever social media platforms that you can post content on, right? So therefore, I would like you to go in here and just have a look at different types of templates that you can pick from here and see if you can find anything that can really suit whatever you are doing right now, what you can do also is if you are, for example, having a prerecorded video and you would like to edit it, may be add some text on it and so on. You can basically as click here on the upload button and then just drag that element or that video in and just resize it the way you want to add in, maybe some colors, maybe some text, maybe a small piece of music here, as you can see on the left-hand side. I'm going to use one free template here. And the same as with the photos. You are having, some that are having all three elements within them. And some you have to pay for like this. For example, you can see there's no free logo in the bottom right corner of this small little video that I have to pay for it. But if I click on one here, I am just clicking one time with my mouse and then clicking one time when my mouse, I can then basically see how it is going to look. And then I can just change the text here as we did with that photo video. You can also add in some elements. So for example, if you are having and triangle within your logo or a circle, or if you would like to add in a photo, maybe on this video you can do it as well. You can also always upload things here. If you just click on the upload button, maybe you were having your brand logo or the brand logo of whomever as company that you're working with. Maybe you would like to put that brand logo in the top corner or in the bottom corner. You can do that as well. You can play around with Candida. It's an amazing tool to create awesome content with. So let's say this little video. If I'm just clicking on play here, you can see how it's playing out. Redefining slow fashion. Awesome. So if fight like this, maybe this text or if I wanted to change it, you know how to do it, right? Do you just type on your computer or on your cell phone? And then if you would like to change the colors of the elements within here, you can just click on the elements and you can just change it the way you want to. Maybe the bluish color was a little bit for you like that. And maybe you would like to change this element as well, maybe to a bluish color and maybe we're having a small little text element here. You would like to change that to white. And you can see how it looks right now. Just with a few clicks of a button, you can change the whole feeling about the whole video. So it looks something like this instead. But this is a quite video if you would like to add in some music to these may be posted on Facebook, on your website or so on. Then you can just click here on music. And you can see that these music files here, or these, these, this music art for free. You can see here that it says pro, then you have to pay for it. But let's listen to a few tunes here if we can use any of these slow solo piano, why not? So you can basically click on this and it will be added to your video. So let's have a look at it right now. Also, right? So it's a 4 second video. It's a very short video. But it may be can say something about your brand. Videos are very powerful if you don't like to have this in the background, but you still would like to keep the text elements, but you were having maybe a prerecorded video for about ten to 15 seconds or something like that. Click on uploads and just customize it the way you want to. If I'm just downloading this video right now, I'm happy with this. I guess download this video, downloaded in mp4, click on download, and it will be downloaded directly to my computer or cell phone or the tablet that I am sitting on. So this will just take a couple of seconds and then you can use this and post it on your social media platforms, on your website, on a client social media platforms or on their website. So if I'm just clicking here, I can then watch the video in full screen. Also. You can hear the music in the background as well. Great. So this is basically how you are creating videos. You can also then go, of course to Canva here, you can just hover the mouse over templates that you can click in on, for example, Instagram posts. And then you can also try to find the feature for videos. So if I'm clicking here, I can click around. Use this template. This is not a video template, but you can just basically your scroll through here and find all of these small little video tabs here. Can you see them? So if I don't like this, I would like to go with this. This is a small little video feature as well. And I can use this on Instagram, Facebook, Pinterest or whatever I feel for, which is cool, right? So you can add some music to it and then just download it and upload it to whichever platform that you would like to. So this is how you are creating awesome videos, valuable, awesome videos for your brand, for your business, for other businesses, whatever you want to weed the canvas. So download the application campaign, your phone, and also going create an account in canva.com. Use this, I will have this link in the resources for this video on this website so you can go and just create awesome designs, weight Canva, and I'll see you in the next video. 19. Content Marketing Guidelines: Hi there and welcome back to the course now when we went over all different types of content that you can be creating, what are efficient content? What do you think about when you should post it and why you should post it? I just want to give you the full content marketing guidelines so you know exactly why you are doing a certain thing. So first of all, we are having awareness to bring awareness is to get attention from your current and potential audiences. And you are doing that the best way with this type of content. Article, blog post, infographics, podcasts, How to videos and e-books, for example. So if you would like to draw attention to your brand, your feeling like, okay, I don't have too much ice on my brand right now. Maybe you should be spending a lot of time creating How To videos on YouTube. So you are getting more followers, more subscribers, and so on, on your social media platforms, which then can be redirected to your website, to your products and services. Next step would be engagement. So engagement was to get interactions from your current and potential audience. And is best way to get engagement is to basically create educational videos, white papers, worksheets and so on. So people are interacting with your content, meaning that they are taking some type of action. Either they are liking, they are sharing, and they are doing all that good stuff. So they are engaging with your content. They are getting to know you a little bit more and you are getting your content spread out with shares and stuff like that. Next step is the consideration phase, basically, when we are looking to get information from your potential audience. And that is best done by creating free trials may be free online courses to get them to know you a little bit better. Case studies, water people really saying about your products or services, or your products and services really worth my time and my money and so on. And then we're having the conversion face here is basically where you are getting result from your current and potential audience. You're getting them to buy something or maybe to, to take a loan for something or something like that. They are basically buying your products and services. And the best type of content for this would be to give out some coupons, some product demos, some tailored workshops and do really interact with people to really show them the features and all the benefits of working with you and buying your products and services. And of course, these content marketing guidelines, this is a template. It's free for you to download. Uki has downloaded here in the link in the resources you're having, this content marketing guidelines that will guide you through creating different types of content based on whatever goal you are having or the company that you are working within are having with their content marketing strategy. Okay. It's free to download. Yes, go to the resources downloaded and meet me in the next video. I'll see you there. 20. Content Marketing Plan: Hi there and welcome back to the chorus. Now, I'm super excited for this video because I have created and customized template for you so that you can create a content marketing plan for all of your clients and all of your customers, and also for your own content marketing strategy. So with this content marketing plan that you can just download in the resources for this video. You can then plan out the content for the coming month. And you can just print this template and UK AS habit in your hand, just checking off all types of content that you are going to create and that you are planning on creating some super excited for this video, let's dive right into it. So the first metric or the first element that we need to determine and write something about this, of course, content marketing plan for the name of the company, the name of the client. Or if this is yours, then just write my awesome content marketing plan. And then the next step is to determine the content marketing goal after you have spoken with your client or maybe your spoken with yourself depending on who you are creating, this content marketing plan for, you need to determine our goal with this content marketing plan. And then we, you can feel in the month that you are working currently and also of course, the year so that you know, do you have everything in check? You have full control over this plan and your content marketing. Then you need to determine the content type and then the platform that you are going to use for that Content-Type. And then of course, all the days of the month. Now you might think like, okay, but some month has 31 days, then just add that in. But most of the mouth have around 20 between 2831 days. So I took 30 days there. And then we're having all the cells where you are going to fill in all of the information. So this is the content marketing plan. You can go right away and downloaded in the resources of this video is yours. It's free to use. You can download it and reuse it over and over and over again. If either you are working maybe with the Adobe Acrobat, which you can download as a PDF file and just check this off in your phone. Or you can just print it out on your computer and you just have it in your hand and yes, customize it the way you want to. But this is how it can look and this is why I have created a full month and not a week. So let's go over first how a weekly plan can look like. First of all, the content type could be a tutorial, for example, and a platform could be YouTube. So tutorial video could be one thing that you need to create for this business. And then another piece of content that you can be creating is blogposts. And maybe you are posting that of course then all the website. And then we're having story on Instagram. We're having mentioned posts on Facebook. And then you, you just basically are checking off the boxes on the weekdays that you are going to post this on. So on the first day of the week, so on Mondays you are posting a tutorial videos on YouTube. And then maybe on, let's say Thursday, posting another tutorial on YouTube. Maybe then on Sundays you are posting blog post on our website. You can schedule this if you want. You don't have to maybe sit and work on Sundays. You can schedule the blog post, of course. And then Instagram stories you are posting them may be on Wednesdays and then on Fridays as well. And then you are posting and mention posts. Basically, if my girlfriend doesn't answer this post within five minutes, she has to buy me a trip to Rome or something like that. And then maybe you're posting them on Saturdays aswell. So here you are having a full week now. Why I have created a full month for you is basically, so let's say that you are working for a company and they are having an upcoming product release. They are about to release their product, let's say the 18th this month. And they know that they need more people to get to their website until then. So therefore, you are releasing an educational video on all of their social media platforms. But you are creating this video and you're releasing that on the 14th, the 15th, 16th years, days before they're going live with their new product or new service. So with this plan, you can plan out a full month, which looks very professional if you're working with a client and also makes you have full control over your schedule on when to post and what deposed the goal for the entire business and who the business plan is for. So here is the full stripped template. You can go to the resources, download this, and use this template to plan out the whole month or a week of content for whoever you are working for or for yourself to create as good content marketing strategy as you possibly can. Okay, go and downloaded and resources and I'll see you in the next video. 21. Measure Results: Hi guys and welcome back to the course. Now inside of this video, we are going to go over how you can measure results from your blog posts and articles on your website or on a client's website. And then also how you can go into your social media platforms and see what types of content are really working and where should I spend my time and how can I improve the content that I have already created? So let's dive in to the first step, which is websites. So if you're working for a client or you are having your own website, you should have it connected to Google Analytics. I am inside of Google Analytics right now, if you're not familiar with Google Analytics, this might look like coding for a person that don't know anything about code. So basically, I've just logged into Google Analytics and then I have just went to a website here. We're having a demo account, but we're having also our website here. So I have connected it and then I've just clicked into the websites. So here are the information about our website. For example, if I'm scrolling down, oh yes, having a look on the screen, I can see the users that have been on the website for the last seven days or so. I can just just to take any like less 28 days or customize this the way I want to. But if I'm just scrolling down here, I can see where I'm getting the traffic from. So here you can see social media one referral three, direct traffic, meaning they're going to Google may be and they are clicking up our website, finding us there, and so on. But what is most important to see when it comes to content marketing is all the way down here. If you scrolling down all the way, what pages do your users visit? And then you can click here on page report. And then here in here, you can see both. Of course, how many page views that you have for a certain day, 83, it's 38, and so on, up and down per day. You can see also over a period of week. You can also see over a period of a month. But if I'm going today here and I'm just scrolling down here, and let's say that you have created blog posts and articles and you're wondering, how can I see what types of content are really working? So I can continue to create that type of content to get more visitors to our websites through Google, through maybe social media, et cetera. We need to create content that are engaging that people would like to interact with, and that people then eventually build a relationship with us and trust us in order for us to sell more products, sell more. Services and so on. Now, on our website, we haven't created any blog posts at this time. So therefore we're only having like a course page Start Here, page, resources page About page and contact page. But if you're working for a company that are having a Google Analytics installed to their website so that you can go into analytics and read out what types of blog posts and articles and what type of sites basically are the most popular. Then you can read out, for example, if courses here were a blog post about courses than I guess he, oh man, this is a really popular blog posts. You can go into it that you can see the average time on page here. You can see that this haves almost 2.5 minutes per person that is going to this website. They're spending about 2.5 minutes on this particular site. And this is more if you look on this timestamp here and you're looking on the average on the whole website here. So this is a very popular site to be spending a lot of time on. And the same goes for resources here. So with this type of information and reading out all these types of information, going on average time spent on your blog posts and articles, seeing what types of, in order here, what types of blog posts that are most popular going down all the way here. You can then read out what is working for this company and also for your own content marketing when it comes to blog posts and articles. So that is really good to have. But the shortcut is if you go to home here, the shortcuts to reach what type of content that are working for you is basically the go India to behavior. Then you go down to site content and then you click on all pages. And then you will get directly redirected to this page. So Behavior, site content, all pages. So let's dive into YouTube, the social media space here. So I'm logged into minor Robbins account right now. So if I'm clicking here on our little icon, I can click on Youtube Studio. In YouTube studio, we can see our subscribers here. We can see our views, we can see our watch time, we can see are revenue and all that good stuff. But what is the best thing? And what I would like you to do is basically click in here on the left-hand side on analytics. Because we are going to have a look at what types of content are really working for us in our favor. So if I'm scrolling down here, I can see your top videos in this period and you can see how many views its gut and so on. So by reading out once average view duration here, you can see average view duration. So what videos are being watched at the most or the longest time? You can see also the percentage here. You can see from your scrolling in on this little bit more. You can see here 23% of the video is being watched here, almost half of the video. So you can see all of the different types of statistics here. You can also go in here, for example, and see on the lifetime how your material has been over a lifetime. So here you can see your channel has gotten 16,000,892 thousand views so far, which is how a lot, but you can also see what type of VDO over time, over lifetime of your channel has gotten the best results here, which is amazing. So all kinds of different social media platforms looks kind of the same. If you're going into the interface on your phone, you going into the interface on Instagram. I know that it looks kind of like this. You can also see your audience, the age, you can see the gender of the vast majority of your audience. You can also sometimes see the interest in Facebook, for example. You can see all kinds of statistics. But what is most important here to read out this, what types of content are working the best for the company that you are working for. In YouTube and Instagram and Facebook and Pinterest and Twitter in Quora, et cetera. Because if you can read out that you know what to improve and how to keep going with your content marketing for that company or for yourself to get the best results that you can get. So read out what is working, what does people click on? How long time do they spend on that particular video, or maybe on that post and so on. So once you know that, you can go into analytics for the website, you can go into channel analytics, for example, for YouTube, for Instagram, for Facebook and all the social media platforms, read out what is working and do more or what's already working. Okay, thank you for watching and I'll see you in the next video.