Transcripts
1. The Importance of Your Website: All right, guys, in this lecture, we're going to look at the importance of having a website, and we're going to look at a couple of questions such as Do you actually need a website to get started with your digital marketing agency? And if so, what should be on your website? Lets get started. So first things first. Do you actually need a website to get started? And the answer to that is No, you don't. You could get started using cold calling, negotiating, closing that deal, and then you have a job to do. Right? Then you have a lead. You have a job. You have an income, etcetera, etcetera. You could even do with a minimum legal entity. However, if you want to go long term, you wanna have a steady income off clients. You're going to want to have your website up and running. Think about it. Your website is usually going to work through three parts and the first part being awareness and awareness is simply going to be existing on Google or existing locally. Whether that's using people, see ads or S e. O. Now the next thing Often people are aware of you it's going to be consideration and consideration can be simply being aware of your presence and or using tools such as Facebook retargeting. Or you could also use instagram retargeting in order to re target and then get your customers to you. But regardless off the way, you're the pact that you use. They're all gonna end up in step number three, which is conversion, and a conversion for you is getting a lead, right, getting a client. And in order to get that lead and get that client, you're going to want your website up and running because that's where all of the magic is going to be happening. So first things first. How do you actually get started on your website? Well, you have two options here, and the first option is going to be getting started using our WordPress scores now award. Chris course is already a part of this course that you have in your hands. Right now, all you need to do is go through it. There's 25 hours of material that's completely covers everything, guys, from the very beginning of how this word for work, what is the Gutenberg editor and how do you use it. All of the plug is that you're going to need from anti virus to back up to optimizing your website. The legal part. How do you use GDP here? How do you right to privacy policies, terms and conditions, policies. They're all in there together with templates. How do you design? I'm gonna show you using elemental how to design a beautiful website and off course, the psychology behind each page, how to start your website, where to drive them and why to drive them there so that it's all in the course. And we also have so many hours dedicated completely to s CEO included. So if you don't know how to create a website or you have a team member already who needs to know this, then send them that way. The course itself is based on us selling our courses, but I'm gonna show you exactly what you're going to want to include instead in your digital marketing agency website. That is what we're going to be looking at in the upcoming lectures. Now, the other method, if you don't want to do this yourself, is simply using fibre. Now, fiber means using freelancers because it is quite funny. In the beginning, you're going to have a lot of time and little money usually and ask your business developed You're going to be having a lot more money but less time. So you can either go the route of creating the website yourself because you probably have more time. Or you can spend some money saved time and put your time where you want to focus more, such as growing your business and getting clients. Right. So let me show you how to use fiber in order to get a website up and running. So this is fibers website. I'm gonna put it in. The resource is and all you're gonna do. It's click on, find services there and then search for the service. Now I'm very comfortable in war tress, so I would search for a word for WordPress website. Now, if you prefer to use weeks or squarespace or whatever, you can just search for that and use that tool. But I'm a big fan award personally. So then, once you've searched for that, the first thing you want to do is go down here where it says sort by and it says relevance . You're gonna click on that one and sort by best selling, right. You only want to focus on the best sellers that get some quality work done, and then you're gonna look for these important things, such as How many reviews do they had and what is the price? Now, understand that your website it's important you're going to want to spend some money here unless you're gonna build it yourself. So scrolling down and looking around, we can see here someone with five point Syria. That's the Max grade and over 1000 reviews. So that looks interesting. So I'm going to click there, see what I'm getting for my money. So there's a five day delivery. We have two revisions, four pages with the Sign Customization Responsive Design for plug instant extensions. Now, when it comes to plug ins and extensions, you can still get someone to do your website. This sign is really beautifully, and then you can install the plug ins yourself. But it's really important that you find some person who is very knowledgeable and has great designs. Now, when you're looking at over 1000 designs and 5.0 in the grade in the rating. That's really, really good. If you're still on convents, scroll all the way down and start going through the reviews. Read what people are saying. Click on, see more. Keep reading the reviews. And if it looks good, see what you need. Basic standard or premium package. Click on. Continue getting contact with Seller and then you talk about what kind of website you're gonna want and what you're gonna need on that website. So that brings me to the next question. What do you actually need on your website? So we're gonna go through a couple of criterias here off what you're gonna want to put up on your website and why, in order to get leads and close those deals now in the upcoming lectures were also going to look at a couple of really good and really bad examples off different Digital Marketing agency website in different Nisha's. So stay tuned for that. But moving on the first thing with your website is similar to the niche. You need to know who you are serving and how you are serving those people now that is so, so, so important. And let's look at a great example for this. Now here is, say, an agency called Mind See? So the question is still who are they serving right? That's the first question. And if we really takes, we deliver mobile app experiences that are planned and designed and built to win, right? So who are they serving? They're clearly serving people who are in need off mobile APS rights. And then how are they serving them well by planning and designing them, giving people mobile app experiences. So if I am someone who's looking to have a mobile app done and I wanted, designed and or plan, then these are the guys that I'm going to go to. So the message here is very clear. Who are they serving? Well, people looking for a mobile app? And how about helping with the planning by helping with the designing? And then it says, build to win. Now that's a fluff word, because everyone wants to show that they're good, right? But still, with the planning, the designing and the experience, they're gonna help you create design and plan that mobile app. So the message is very, very clear. Now let's look at a bit off a bad example here. And that would be this business. And all they're saying is we turn good ideas into great products. So what are you gonna do with that information? So if you have a good idea, they can turn into a great product. Well, first of all, who are they targeting? Well, we turn good ideas into great products. Everyone. Right? Everyone wants to turn the good idea into a great product. Pretty much so. They're all over the place. They're just targeting everyone they haven't needs needs down one bitter. How are they serving those people? Well, we turn good ideas into great products. But how How are you serving me like, what are you gonna do? What you gonna offer? So when it comes to these two examples and whether I want to learn more about the business and if I feel like they have something to offer to me, I don't feel very targeted in this example. Whereas in the previous example, this is very clear. It's very clear who they're serving and how they're serving them. Here. It's all over. The place is super General. It's basically takes that says nothing but how good they are and how good they are is not very relevant because everyone is proclaiming to be good, right? This is nothing to do with the targeting. So the next thing that we really want on our website, it's gonna be super clear is going to be our call to action. So when people actually entered the website, what do we want them to do? What do we have to offer? What is available to them? So he called to action can be a bottom. So, for example, looking at the previous example where it says, find out how mind C can help you. Now that's a call to action. All you need to do is click there. So let's say that you are a business looking for a mobile app, right? You don't have a mobile app. Unity, everything from scratch. Well, clearly, these are the guys to go to, so I want to find out more. What do I do? Well, here's a call to action in order to find out how mind C can help you click on that bottom. So that is a call to action when you have the visitor of your website perform on action. Now, another thing that you really need to put on your website that's going to be so important and we're going to see this all the time. When we look at the upcoming examples of both good and bad Website is going to be case studies. Now we need case studies in order to prove our value in order to prove who were serving in how we're going to serve them like we've been talking about in the need. If we can show that hey, we can take your needs, your business and improve it this much we've done it before then that is going to be interesting to them, not only interestingly so that they want to hire you and you have a client, but also interesting in the sense that is going to increase your value. You can take more money for the work that you do because you have case studies showing proof of how effective you are at what you do now remember, if you can showcase that, you can make businesses. Ah, lot of money, they're going to be willing to pay you a lot off money. So case studies you want something to look something like this. Here's a couple law for 83% growth in 12 months clothing, retail, increased sales by and then a couple of numbers. And if I were to click on any off these, we would get into the case. Study itself And the case study itself is super important to have on the website because you want to be completely transparent with your data. This is what's really going to sell them on hiring. You ask their agency to do their marketing for you. Now, generally, when we're selling two people B to C business to customers, then we're going to be focusing more on the emotions. But when it comes to B two b business to business, which is what we're doing, you want to focus on the numbers. The numbers are super duper important. So if I were to click on any of these ah, great blueprint to include is going to be one. What is the project itself? And you want to know what is the business? What is to go with their business? What is a conversion for them to do? You want leads? Do they want increased sales? Didn't want increased traffic, etcetera, etcetera. And then to you want to be transparent with what was the challenge? Working for this company. What was this challenge? Did you encounter? What were the designs you were trying that didn't work? You want to be transparent with everything. And three, what was the solution? And what are the numbers of that solution? What are the end results right now, you can present many different solutions here. Just a showcase. The way that you were thinking when you were working on this project. Complete transparency. But in the end, you really want to show the solution, that work and what kind of results it gave. So this is a great blueprint when we add our case studies to our websites and then finally , off course, you want to get that lead. That's what it's all about. Once you get that lead, you are in a position to contact the client. Start negotiating and closing that deal, and we're going to talk much more about negotiating and closing that deal later on in this course. But it's so important that you show your value that you show what you can do, who you're serving, how you're serving them the value of what you're about to serve them and then get that lead and they lead can come in many different shapes and forms. For example, something like learn more or contact us might work perfectly fine because people have been referred to your website or you have showcase so many great case studies already that they just want to get in touch with you and no hay. What can you do for my business? Right? You could also use lead Magnus. You could offer a free audit, a free review, free consultation, etcetera, etcetera. There is a lot of different things, and in the upcoming lectures we're going to look at a couple of great digital marketing agencies, websites for different niches. The good, the bad, what they did right, what they didn't do so well, etcetera. And then you wanna use thes ask examples along with this check place when you were either creating your own website or outsourcing it and having someone else making the Web site for you. So guys, I'll see in the next lecture, and we're going to look at a couple of Nisha's and look at all off them right Don't just go for your knee shift if it's in there. This is so educational. We want to look at all of them. See in the next lecture.
2. Marketing Agencies Website Example - Real Estate Part 1: All right, guys, in this lecture, we're gonna have a look at a couple off nichd real estate, digital marketing agency, website. Now we're gonna look at what they do good and what they do bad, right? So we're always gonna have one good example. Followed by a bad example, followed by a good example. Followed by a bad example. Etcetera, etcetera. You get the drift. So let's get started. So this is an agency called emotion Real estate, media. And the first thing we're always looking at is what is happening once we enter the website because we're not going to get a lot of shots. Right? So we want to really nail this. So we entered the website and this is what we see the c. R e marketing and design agency. So the first question is always Who are you serving and how are you serving them? Well, CRE stands for commercial real estate, so they're already even a little bit more niche dating. So we know who they are serving. So how are you serving them or how were they serving us? Well, if you read down here, you can stay in motion. Real estate, media is a commercial real estate marketing agency that provides creative solutions to help drivers souls for ambitious C R E firms. Now we're not getting too much information on the how here. But what we do know is who they are serving right? And we know the use creative solutions, which could mean basically anything. But here's the thing they explained from the very beginning, who they're serving and who they're targeting, and also how, at least by the way of creative solutions. Now they have a call to action directly connected here. So if you come to this website through word of mouth, which is going to be very common, that all you need to do is enter the website and click on Get in touch, right so a lot of people don't actually need to be sold. They're already here through recommendations through word of mouth or to link ings, and all they want to do is get in touch. So this is genius Now, even still, on the first page, they have a lot of testimonials going on just by mentioning the companies that they have been working with. So if you recognize any of these companies, chances are you're gonna have an immediate bolt of trust towards these agency, which is genius scrolling down. The first thing we'll see is what we do, right? So who do you serve and how do you serve them? Well, what we do? Web development. We can see there's work development, digital marketing, take integrations and graphic design. This is genius. Now, if I want to know more about the development, I quick overview more. I can go to digital marketing, click on view more such a nice design on the website and straight to the point as well. There's not too much text going on. If you're interested, you click on view more. And if not, here is a small description really well designed now scrolling down who we are. Why work with us? And this is proof. I mean, this is really gonna sell you into okay there, establish their hair and they mean business. Really, really good and scrolling down. Look at this. Guys featured project. Now these air case studies. I love case studies. We already know how important they are. So all they need to do is that you can click on one off these or scroll down and click on view portfolio. And if we go to their portfolio, we can see that they have a lot of case that is going on. And for me, as a potential client, this is heaven. Now I have proof. I have social proof already know they work with some well known brands and businesses. I know how to contact them. I have case studies. So I know you know what kind of work they have been doing. And if I click on one of them, I'm going to get more details scrolling down what was a client or was the project the delivery website Project summary Project delivery genius Loving everything about this website. So if we go back to the beginning and scrolling down even further from their case studies down here, we have popular resource is available scrolling down. How can we help you? Another call to action. Get a free proposal. Genius. Well designed website. It has everything we need. If you scroll up to the top, we know who they're serving, how they're serving them. We also have a call to action. We have case studies. We have proof testimonials and we know you know exactly what they're doing and what they can do for us. Perfect. Lovely. Now let's move on to a bad example. Off a website, it doesn't accomplish this. Quite a swell. And that is this website right here. So first of all first questions first, right. Who are they serving and how are they serving them? Well, starting off, I have no idea. You know, all I see is their big, nice logo. This is emerald, which looks nice. And also the graphic in here is pretty cool. But who are you serving and how are you serving that? I have no idea. So for me, who just ended up on this website looking specifically for a real estate digital marketing agency, I might as well just have clicked out right now. But let's say that I decided to stick and look around a little bit. Now, the first thing is there is a call to action here, which is great, but there are two called to actions now. The importance of a call to action from your landing page. This is your landing page. The first place you land on is going to be that you need to know where to click and why to click there. First of all, digital solutions. I don't know why I should quick digital solutions for Watts and also people see how realtors win. Okay, so what am I gonna find in here? I already don't know where to click or why. So they're too many options, and neither of the options explain why I should be clicking that. And that's a big problem. Now scrolling down it says digital marketing that well, there's an empty space in here, generates qualified leads. Well, that's good. Now, clearly, the animation is suffering or making the website suffer itself, because when there is an emptiness here, I don't know what it actually says. I think these parts are killing the design and scrolling down. Okay, here we go, devoted to real estate agents and brokers. Now, this takes I would have liked to have on the very top in the beginning, so I know what I'm actually getting in here. Most of the people who enter your website, they are not going to give you this kind of second chance. They want to know what they're getting from the very beginning because their time is valuable. So this you already have us so many clients lost by not explaining who you're serving and how you're serving them. Well, scrolling down, we can see that they explain how they're going to serve them, which is really good. There are some numbers being thrown around here. We put in the work. Well, this is good. Dominating digit marketing strategy is okay, So there's a picture off a Google ad on the top home for sale and thereby that's good. Okay, they add seem to be on top, but didn't perform well that it do good idiots service purpose. Well, waas, even the purpose I have no idea, because there are no explanations attached in here. Scrolling down real estate is a marketing designed for real estate agents and brokers. Well, that's great. Search engine marketing, PPC s CEO. That's also great, but I don't know what to extract from here. To be honest, qualified leads. Why is emerald really stated to marketing so effective? Well, here we have something Over 90% of home buyers and sellers search online. That's great, but that's still not a proof that's still not a case study and they still not numbers to show them that. Hey, these guys can help me out. So the only thing they have here is 253% growth in real estate. Google searches past four years, which again actually sounds like numbers they're providing for work they have done. But it is. It's just stating a fact and the fact that it's a really showcasing their talents or specialties. So, guys, we have lost direction here. We lost direction from the very beginning off this website, so we can already see the importance off really nailing the direction who you were serving and how you're serving them and utilizing proper call to action case studies, social proof and all of that good stuff was going to show your value for the client. This website kind of lost all of that. Now let's look at another great example. So here we have chatter bus. Now, the first thing we see when we entered the website is really state marketing agency. Okay? Who are you serving well? Really, State. They're a relisting marketing agency. Perfect month to month ala cart. No long term contract. That's quite exciting, right? So I know if I just want a job down, this might be the go to guys and girls. And here we have enter your business email to talk to strategies once again collecting the lead from the landing page again. This is the landing page is genius because a lot of people are gonna be recommended here. They are already sold on your business. So if you can capture them right away, that is genius. Now, the only thing so far is they haven't exactly explain how they're going to serve us. But if we scroll down, we can see brands. We have helped increase revenue again. We have the trust incoming, right? Very similar to the previous website where they were going to show the brands they have been working with. Because if you can recognize just one off these brands, that's gonna make a huge difference in you as a client and your trust towards this agency. So that is huge. Once you start working with brands, add those in in the very beginning, off your website and your landing page scrolling down. We get some explanations. Real estate marketing leads and sales perfect. It's a veteran number one leading real estate marketing and advertising digital agency chatter. Bus knows what it takes to attract in market Homebuyers and improve your real estate leads . Perfect. That's what I'm looking for. I'm looking for more real estate leads. So they're explaining their marketing strategies and their created, which is gold. That's gonna be very interesting for me. It's a client. We are experts in lead generation. And if you are in the real estate business, leads are everything right now. Leads were gonna be what? Conversing to sales and money into your pocket as a client. And also, those results are gonna be money into the pocket in more money into departed for you and your deter marketing agency. Because you are bringing your clients for results going down. We have custom website development. Perfect. I want to know about these things that they're doing and how they're doing them. And then we have a few examples off our work. OK, so they do. Mobile app development, custom Web development, programmatic displays, campaign developments. So they're showcasing what they have and what they're doing, which looks really, really nice now scrolling down our capabilities. This is great because these shows exactly how they can serve me as a potential client scrolling down. We have how we work. We can see the pricing, great call to action. And then we have the case studies. Now, in my opinion, even though I think they do this so so so well, I would personally put the case studies a little bit higher up, but any rate, let's go ahead and click on one off these case studies. So we get in here, we pair up or deep industry knowledge, creativity and digital expertise to deliver powerful affected strategies that build strong brands and ultimately sell homes. Sounds really good, right? So I want to know the numbers scrolling down. We have the client introduction perfect. We have the challenge. Perfect. And then our approach perfect. And then they have documented everything. How they were thinking, how they how they did the actual execution off this project. So this is goal. I mean, this is the gold standard for case studies. You want this on your website and you want to show this early? Because if you are a potential client, you want to know OK, I mean, the real estate there in the real estate. How did they help this real estate agent with their lead generation? What did they have before? What did they have after? So again? Really impressive website. That's very clear, who they're serving and how they're serving them. They do everything right now. Let's We're gonna look at a bad example.
3. Marketing Agencies Website Example - Real Estate Part 2: So here we are at another website, and, as always, the first thing we're going to dissect. It's the landing page, because even though you might have a lot of great stuff in the menu, not everyone is going to go to the menu or even scroll down on your website unless they're hooked from the very beginning. That's what is called a landing page, and you have to mail that part. So the first thing we're seeing is get the deeded whole experience and you can click and get help. Now for me, who's new to this website? I have no idea what that means now. I don't even know why I would click on get help, because I wouldn't know what I'm getting help with. I get in this kind of catchy because the company's called whole, probably her last name. But that doesn't make any sense for me to be clicking on to get help, because I don't actually know what I'm getting. So I don't know who she is serving or this agent agency is serving or how she's serving them or rather, me who's a potential client. In this case case, I'm gonna put this one down. This is Hi, I'm Melanie. Let me surrender my social media knowledge and know how well, I might actually have enjoyed that if I understood what the website was about by now. So let's see a little further. Whose? Conquering the digital realm in your neighborhood. Let's make sure it's you. Well, actually, that's interesting for me as a realtor, right? As a real estate agent, however, I wished it was even more focused on me knowing that this is for real estate agents. If that is what it happens to be, I don't actually know what it's about. Yet modern real estate agents are creating their own brands in the digital world. Okay, so now we're actually targeting real estate agents on this website, but this actually mentioning who you're serving or targeting That's too late, because this piece of text, if I scroll down, see, it's not actually a part off my landing page, you are part of the first screen. So I don't know who this website is about, who she's serving or how she's serving them. It's lost in translation, so that is a big miss. I would have liked to put up this takes higher up, scrolling down, just gonna explain what she has to offer, which is really good. But still, I'm not sold on the concept because I don't actually know who she is targeting properly or how yet scrolling down. We can see here that we have an agent that's leaving a review, and that's perfect, right for me, it's a client. I really wanna have those scrolling down. There's a call to action to get in touch. Really nice. Another real estate agent who lift a review Really good. But scrolling down here we get to her blogging a bloke that can be really nice and really hand. But you know what? Where are your case studies? Where are your proof that you can help me out? So Fire was a singer for business benefits? Real estate agent. Right now that's very niche does. We're focused. That's great. But I don't actually cure yet for your help until you can show me the numbers right until you can show me that you have helped really real estate agents before And what do you actually did? Black on white numbers. What was the numbers before? Was the numbers after and I'm not seeing any of that. And then there's an explanation for who these person is, which is really great. Be a change agent. What are you waiting for? Get help! So this website gets lost in translation, no matter how good she might be at what she does or these agency because there are a couple of things missing now from the very beginning, I don't know what I'm getting. So the targeting is off, right? I don't know who she's serving or how she's serving them. There's also no case studies going on it, so I can actually trust her. So this website kind of lost in translation. We don't want to make that mistake. So let's move on and look at one final great example and then one final bad example. So here's another great example off a digital marketing agency for Realtors who are taking a slightly different approach. So the first thing we have is joined the digital revolution and never knock on doors again . Actually, that's quite exciting. I don't know yet who this is for how or why, but that is quite exciting for me. It's a real estate agent. Okay, so I don't actually have to do any cold calling. I don't have to know doors. It's gonna save me a lot of time and effort looking down, we're committed to revolutionizing the real estate industry by helping real estate professionals effectively utilize innovative technology and digital marketing in their business. Now, that is actually quite cool, right? So we know who they are serving and how they are serving them. We know that they are focusing on the real estate industry that super clear by helping real estate professionals effectively utilize innovative technology and digital marketing in their business. So this is straight on the nail here. This is perfect. I know who they're serving and how they're serving them. So what this website is doing a little bit differently is that they don't have a lead generation here, right? So they have. Why hire us in the very beginning instead? So if I click on why hire us right here? I get taken straight down to all off their testimonials, which is really cool. I get taken into how they work, why they work the way they do and who they help. Look at this. Agents, brokers, investors and an explanation with a really beautiful design. So they're not actually going straight for the lead here. They are actually selling themselves in a little bit more. And the benefit of that is that you're gonna have more dedicated clients were gonna be a bit more sold in your business, and the cone would be people who have heard of your business through word of mouth or through other Resource is Well, maybe they just want to contact you. You can go ahead and do that in the menu, but you often want to be a bit clear on that. So let's go back to the landing page. So these are the first thing we're seeing, right? Why higher. So we're gonna scroll down, were actually even asked to scroll down here. And the first thing we get is who we help. And this is gold again. We know exactly who they're serving. So if I'm on agent, I would go ahead and I'm a click on agent here and get more information. Perfect. Now scrolling down further. Look at these Are decides Now. I love this because if I click on view design right here and then I scroll down a little bit. We can see that these are actually case studies. Right? We get to see the challenged objective. The solution? Incredible. This is also I mean, pitch perfect case studies they have done It is the gold standard. This is exactly how you want to do you want. Explain what the challenge. Waas What the objective waas and how you sold that issue. This is really, really good marketing for your website. This is a great way to not only get clients get their trust, but also put yourself in an incredible spot for negotiation, for your own value, to take some good sums for the work that you do. So let's go back. So the only thing I think they're missing out there is that they're calling it are the signs rather than calling it case studies because then I would know what I'm getting here. I think there's just gonna be that the science I get to look at but you get so much more you get entire project, the problem and the solution. Perfect case studies now scrolling down what we do. There's an explanation for how they are going to serve you. And in what way? There's a small explanations You can learn more gold and then scrolling down water. Clients say they're even more testimonials, which is really nice. And this this call to action is gold. Schedule your free strategy session. $500 value with a real estate sees a marketing advisor Look at this with our real estate digital marketing advisor. If you remember the conversation off, be becoming the trusted adviser now. This is it they know or pain points. They know our issues when it comes to being a real estate agent, and they know how to solve all of those problems. Look, you're getting $500 of value for free. All you need to do is scheduled your strategy session right now and they have a lead. One of the best sales ways that I've seen so far off. All of the websites is gold, and if you weren't sold already, they have the why right down here you can learn even more about this for and how they work . And look at this questions ask me live. So they're also utilizing Shack book marketing, which is another great strategy to use when it comes to your digital marketing agency. So incredible. Incredible execution, incredible direction. They're very clear who they're serving, how they're serving. They're called to action. Super clear. Incredible Case studies. Social proves getting the lead such a strong incentive to get the lead as well. Just really well done. Let's move on and look at the final example, which is gonna be a another bad example. So here we have this website, and the first thing we get when we enter here is digital marketing for real estate. Perfect. Who are you serving? Well, we're serving real estates people, investors, agent, whatever. We are focused on the real estate needs, and that's really good. You want to know that? But here's the thing. First of all, before they explain how there's a piece of text you need to read. Now this piece of text is unattractive on a lot of levels. First of all, it's very plain, and the caller makes it hard to read. I don't actually want to read this text right so that this sign is already flawed from the very beginning. And if the design is flawed, that's already Hong. Some warning horns in the client's head and wave some red flags, right? Because if the text itself, if the design is flawed, so it's hard to read the information. Hey, what does that say about your business? Right? There's no call to action in here, So Okay, I like it. But, you know, where am I gonna click? Once again, you can request a demo up in the menu. But this is not a reliable culture, actually. Want to keep that on the landing page? You want to explain who you're serving and how you're serving them? If I haven't said that already and then bring them into a call to action and they're completely missing out on that here, scrolling down, proving strategies that work for real estate, really good. And then they're gonna show us how they serve, right? Perfect. Now a bit of a design flaw, in my opinion, I would have liked this all on the same rope, but there's gonna be a minor now, here's the thing. They're using something highly personalized, and I like this. They have a video that they're using for their marketing, but the problem is, I haven't gotten a strong enough incentive to actually click on this video yet. So why partner with Union Street Media? Well, Jimmy, I haven't got in a connection. I haven't got in a clear direction. I'm lacking a lot of things. Also, I so far I don't have any social proof. I don't have any case studies. I don't have any reason to go deeper and click on this video because that actually requires an action from me. A lot of people aren't even going to scroll down and get past the first landing page, the so called above the fold section so scrolling down. See how well your current eso stacks up and you get a free report. So this is really cool. So there's an incentive there. There's a call to action and a reason to add in your email, or you give up your personal information because you get a free report now so they have a great lead magnet going on scrolling down. We get to meet the digital marketing team, and this is also a good move because it gets personal. But once again, guys, where is the social proof? Where are the case? Studies haven't gotten in any of that yet, so I am actually even meeting the team before. I know what the team can do for me, and that's the wrong order. You want to reverse that order? I want to know what you can do for me before I even get to meet the team. If I get to meet the team, right scrolling down, we could see. Okay, now we are at the bottom section here and you know that's it, guys. So what are we lacking here? Well, we're lacking a call to action. Clearly were also lacking in design because this takes this hard to read. So we're also lacking who they're serving while who they're serving is decently but how they're serving them. Lacking call to action, lacking social proof, lacking case studies lacking. And if you're lacking on these points, well, then there's gonna be an issue for your clients to trust you and hire you because your value just goes right down the drain. So finally, guys, I want to say that I'm gonna add these website in the resource is But you have to know that all of these websites, just like Anna business are prone to change. So when you click on them, they might have changed your design. If you wanna have some good examples and some bad examples to showcase, especially the good ones, if you're outsourcing or just want a copy for your own website creation, you could just go ahead and Google them. Make sure that the criterias that we went through in the previous video match and then follow the lead off the good examples that you can find yourself and that I have Attash into resource is and create your website based on that. Now, in the next lecture, we're going to go through another need and look at a couple of good and a couple of bad examples. And even though that niche might not be for you, stick around because this is so important to understand what works on a website, your foundation and what doesn't regardless off niche. So guys see in the next lecture
4. Marketing Agencies Website Example - Restaurant Part 1: All right, guys, in this lecture, we're going to be looking at a couple of digital marketing agencies specifically need within the restaurant business. Now, you're gonna notice quite early that the main difference between the niche websites for restaurants versus real estate agents is going to be the language, right? So most successful website are going to be built up very similarly. But the language used is going to be a little bit different now for a real estate agent. What they're mainly concerned about is getting leads because they just need a couple of leads in order to land that sale, which might be enough on entire month's salary for them, even from that just one sale now, within the restaurant niche, things are very different. The profitability is much, much, much lower. And their pain point is going to be focused on feeling up tables, right? As long as they're not feeling up their tables and having their business, their restaurant running constantly, they aren't profiting as much as they could. So they're going to have very different pain points, a different language and different cooperating. And you're gonna notice that in the examples provided. So we're gonna use the same strategy as last. We're going to start off with a good example, followed by a bad full of by a good etcetera. Let's get started. So the first website we have here is a good example off a digital marketing agency towards restaurants. So the first question is just like we spoke about in the previous lecture. Who are you serving and how are you serving them? Well, first things first. Who are you serving? Digital marketing for restaurant Now that couldn't be clear. What could be clear is how are you serving them now? The benefit with this website is that they're quite straight to the point. They packed a lot in there above the fold on their landing page. So what we see is that they utilize a CEO, reputation, management, social media and paid media. And that is all great. I mean, that's really great. Also followed with clients that we ignite growth in that they have worked with. So for example, if you recognize Papa John's pizza and you know they have worked with Papa John's, then you're already gonna build some trust towards this agency Now where they do get things a little bit wrong. Here is the lack off call to action. Now, as you can tell, I enter the website. I get to know who they're serving. I get a good sense of how they're serving them, right? Not too much info, but still. But I don't have a call to action. So if I'm here by word off mouth, I've been recommended this website. Well, I don't really know where to click or why. And that would be the downfall. So far, we have the menu. But not everyone is going to get away with the menu or they get started here. You want to be much clear with Okay. Where am I going to click from the get go Now? What I do love once again is that they have packed a lot in here a lot of valuable information. Who they're serving, what they do clients that they have worked with. And look here. I can even start seeing the case studies from the above the fold section, now above the full is this entire section. The second we scroll down, that's below the fold. Right? So we get to see the case studies from the very beginning. And I love that guys. You know how important I think case studies are? They are the numbers and your clients, which are going to be mostly businesses. They want to see the numbers they want to see and know that you can make their numbers grow . That is how you show your value and make sure that you land great deals with your negotiation. So the case started here. As we can see now, all we need to do is click on one of those in order to view the case study. So first things first, helping deliver better pits at the local level, we can see what the main points than main results were it 374% increase in revenue through Google and a 426% increase on orders on Facebook. Fantastic. I love that they're already selling their own case. That is, from the get go scrolling down. We're going to get a lot of information. For example, the increase the cost right, they almost doubled their costs but also almost quadrupled their revenue and more than quadrupled their order. So this is really great stats scrolling down you're going to see how they were thinking, how they did it, how we hit a home run with video advertising. This is genius. This is transparency and showing the data you're using in how you're using it. Now. If we go back and scroll down, we have the case studies. I love that These are just a few of the ways we can help you restaurant grow incredible so we know how they can serve. And then this is something that's quite unique so far from the websites that we have seen looking at the previous lecture, it says When people dine out, they turn to Google. That is Copa writing one No. One there straight to the point. And that is true. When you're looking for a restaurant, they usually turn to Google. Now there's a bit of text there. Some people are going to read it, others or not. But what people are going to read is this headline, which packs a punch and also these bold and parts. Your restaurant is easily found online. Potential customers like what they see when they find you online, so the question is are usually found online and do they like what they see when they find your life. So the parts people are most like that you read is gonna be the headline and the Bolden part and all of these bold in parts of really thought through what They're cooperating because they pack a punch. It makes me go well, do they? And that is already selling in these agencies. So genius genius generating a bus hot spot that field sees. And remember, we're talking about a feeling up tables filling up Caesar, already pressing on the pain points. Not everyone is going to read this, but most people are going to read the bold. So let's just summarise their bold your reputation. Is everything well true? Definitely in the restaurant business as well. Facebook yelp. Google reviews Twitter Well, do I have all those nailed? I don't know and then will also generate a positive bus across all of your digital communities. Really, Really good. This packs a punch, make people fall in love with your brand. So more text and then off course the lead, right. This is where you get your lead. So the entire website is built up really well. Really clever. They have thought through every step and it sells. It really sells the agency. What am I missing here? Well, I am missing a call to action in the beginning, and I would also be missing. Mawr called to actions as you go down Now I would like the lead generation to pop up earlier, but all in all, Cardinal Digital marketing. They do a fantastic job. Now let's look at a bad example or a website that just doesn't do this as well. So the first thing we're seeing this website is that it's clean and I like a clean the sign . And I think a lot of clients like that to the effects are quite cool. If I move my mouse around like this, you get to move the camera with the image rather in the background. And that's a pretty neat this sign, right? So first thing first, who are you serving and how are you serving them? Results. Driving digital marketing for restaurant? Well, we know they're serving restaurant, but we don't know how yet which is a problem. Also, results driven. Well, every single digital marketing agency needs to be resold treatment, so those are just empty words. Now here's the problem, right? They have nailed the call to action. But I love that. But don't give me two options. In the very beginning, I need to be guided. Once I entered the website and I'm not being guided here, either they can do it for us or they can coach us how to do it. And I have no idea where to go from there. All I want is help with my restaurant in order to feel my tables. I don't know what they should do it for you if they should, coach need to do it. I have no idea. I don't know your basis. I don't know what you can offer me yet, but still you're asking me to make a choice regarding your agency. And that is not a good design on your website. So if we go ahead and we scroll down, we can see our expertise, right results or even modern restaurant marketing method. That's great, but it's still just empty text. So did remarketing social media and we get up some pieces off texture. Now, once again, looking at the design from my point of view, I am missing the nice, clean Look where everything is on the same road. They're missing out on that. They have different lengths, and it's just not looking very need. Also. Not a lot of people are going to be interesting in this much text from the beginning. So you want to summarize it? Scrolling down we have about which is really great, right? You want to know they about how they do it and everything we get to meet their CEO, which is great. And then there have their blawg. So what am I missing here? Well, a couple of things, right, A clean call to action. And I'm also missing testimonials that I'm missing case studies. So, guys, I don't know what to make of this. So they have a block, and that's nice. And here they had their lead capture, which is really great, but scrolling up, I'm already stressed out about their agency because I don't know what I don't understand, but I'm still asked to make a choice. They have expertise clearly, but they're not showcasing that at all by showcasing any form of testimony about showcasing any form of case study and guys here we have a huge huge rookie mistake. Don't make this mistake. If you look up, you can see that up here, it says. Not secure. They don't have their SSL in place, so that means that they have designed a website where, if you write in your information than that, information is not going to go through an encryption, that information is not going to be safe. And if you are making your living as an agency through designing other people's website, but your own website isn't even regarded as secure such a big minus such a rookie mistake. You don't want to make this mistake now. Still, this could be a great company, this generating great revenue through cold calling, etcetera. But looking at their website, they're not earning any plus points whatsoever. They're making most off the mistakes or scrolling down here. Even if you get in touch with them and you add in your information, there's no SSL. The information isn't going to be secure, and that is really unprofessional. So let's move on to the next website, which is a good example again. So here we are at Doctors, which is a digital marketing agency. Focus on Restaurant, the restaurant needs, which is really great. Now the first thing we get when we enter this webs, that is that they actually are using chatting and they're using co lark down here and old large is a chat widget, which allow someone from your team to live chat with your visitors. And that's a really great feature, and I love that they're using that now. What I would recommend here, it would be using a chat book, right, because first of all, he wouldn't be needing to use your own team to sit and wait for someone to chatter. Chat with you could use it to generate leads. You could use it to bring directions to your restaurant. You could use it to showcase the open times of your restaurant, etcetera, etcetera. It shot, but can feel so many functions for your visitors, right so I would start of by utilizing a chat. But rather than can I help you with anything and using a live person? So let's click this one down and first things first. As always. Who are you serving and how are you serving them? Restaurant. Digital marketing solutions love that build awareness, increased footfall to grow your business. Perfect. So who are you serving restaurants with? Digital marketing solutions. How you're serving them by building awareness, increasing foods. Paul's growing your business perfect. They haven't hailed everything from the very beginning. And also they have a call to action here. So this is kind of textbook Above the fold section. This is textbook website for your niche. They have decided really cleverly. So if I go ahead and I click on, I want to grow my business, we get straight into the lead generation. So once again, like I was talking about earlier, if you've been recommended this website through word of mouth or been recommended by someone linking or maybe you giving someone a business card in your already sold in your business, well, I want to grow my business right in your lead and you're gonna be in contact. That's genius. You want to put that early and this is such a good design. So far, so scrolling down, we get to see some companies that they've been working with. Perfect. That's just gonna build a trust from the beginning, we know that scrolling down. We have some personal testimonials and has also been putting to a carousel like this. Really good. Really clever scrolling. Now we get to see their services a little bit more on how they can actually help us out. And you know what I'm liking with this? Everything is put neatly on the same road. This is good design. Guys, look at this. They're all on the same road. These are all on the same road. The images are all on the same row. This is nice looking clever this time. And just to get the point from the previous, they're also using SSL, which you without a doubt, always, always should do so scrolling down We get to see the case studies asked Well and I am loving this. They have a lot of different case studies. You can click on them. You get to see some information like this. And then they had a call to action. I want these results. If I click and I want these results, we get to see the actual case study itself, right? We get to see the objective, the approach and the results. And that is just again textbook a case study. This is exactly how you want to do it. And in the very beginning, put up what the result where in 60 days we increase, but I don't know how to pronounce it. Curatorship phone calls by 42%. Genius. How did you do it? I want to know, Because I want that for my business. I'm going to read the study and guess what, Then your agency is gonna have such high value for me, and you will be in a great position for negotiation. Right? So let's go back now. The only thing I don't like is the call to action that says I want these results. Will you do? But that is not actually function. That's bottom. Has the button has the function off reading the case studies? I would just change that name. Scrolling down further. Why octus 15 plus years in the industry helped over third arrested, increased their sales, etcetera some more partners and then requests a call by another lead capture. And this is genius, right? So they have done everything textbook. They have sold me. They have shown their value through testimonials through case studies. Do you have explained exactly who they're serving? How they're serving them? Perfect. This is just again a textbook example on how you want to build your website with a nice and clean this sign as well. So let's move on and look at another not so good example. So here we are at another website for a digital marketing agency focused on restaurant. Now, First things first. What's the first thing you see? It's a bunch off text missed out all over the Web site, so I don't know what this is. I don't know what they do and honestly with this kind of design that lacks the clean loneliness, I hardly even want to find out. But let's start from the very beginning. From the very beginning is his digital marketing for restaurants. So who are they serving well? Restaurants Clearly. And then it says, raise the bar on digital plus, accelerate your restaurants growth, and that isn eyes. But it still doesn't explain how right these air quite empty words. Besides, the text is put into such a background where it's hard to read, and I hardly even want to read it. So there is some resistance from my part already from the beginning. Now we get some more takes, unleash the power of social media to bring in more customers and bill loyalty. Well, that is interesting. Create digital experiences that keeps your customers coming back again and again. And this is actually pressing on a pain. Point off having visitors show up once and not returning. You want returning visitors? You want to feel those tables. This is great. What it's not great is all of this takes they have used so much takes with such bad coloring that is hard to read, and there's too much for me to read to get their main point. Right then we have all of these six, and that is already in the about the old section. I don't even know how they're going to serve me yet. I have some ideas what they do, but not how they do it.
5. Marketing Agencies Website Example - Restaurant Part 2: So what do I like? I like that they have the lead generation from the very beginning here. So you could go ahead. You could sign up and you could get in contact with them from the beginning. And I love that because once again, ah, lot of people visiting your website is going to be interested in that. But what I don't like is this. We are offline. Leave us a message once again. If you are in the restaurant niche, what you can do is just use chatbots if you use chat, but you're always gonna have a but you don't need any manpower for this. You're gonna use it. But that's gonna help your customers with everything from directions open times showing the menu, booking a table and even generating a lead for whatever reason, that might be so utilizing a chat. But is going to be so much better and so much lower in the cost than using manpower and, for example, having them offline right now. So if I want to know their open times or have a question or whatever, I can't really utilize them because there are flying right, so scrolling down. We have the recent of words. Well, that's pretty good. Does your website reflect your brand? Okay, that's quite interesting. Grow my business. Here is also a couple off testimonials, which is really nice now for the testimonies. I would rather have a face than the logo, maybe even have the logo underneath the face. But this so far isn't very personal at all way too much text. And here we have some related post. Okay? And there's no additionally generational lead captured here. So what am I missing? Well, there's a lot of things that I'm missing here. I am missing proper call to action. I am missing clean minutes explaining who you're serving and how you're serving them. I am also missing case studies. We already know the value of case studies. I'm missing much cleaner testimonials, much more personal testimonials. Truth to be told this website to me, it's very confusing. And there's a lot of work for me. It's the client to get to the main point. Another point is, their name is absolute mobile solutions. And that is a cool name. But I'm not hearing anything so far in the takes about them being focused on mobile solutions, right? So maybe they started their business with Mobile Solutions optimizing website for Mobil's do mobile app. I don't know about their name. Even though it's not a huge con, it's likely limiting. And that is exactly what we were talking about when you decide on the name for your business, not a have a name that's gonna limit you later down the road. So the website is missing on quite a few things. Once again, this might be a fantastic agency that it's making great revenue, but their websites is not helping them with that. Let's move on to another great example. So here we are, vigor and, as you can tell already from the beginning, that the Sinus a little bit different. They're using a video with a red overlay. This kind of gives them a different feel to the website from the very get go. And the question in the beginning is always the same. It's basic. Who are you serving? How were you serving them? So let's look at the text. People don't buy food, they buy experiences Well, for me, this is cooperating. One, the one that gives me an ah ha moment Okay, so I have an idea who they're targeting. It's not very clear yet, but that captures my attention. Looking down, restaurant branding, marketing and design with vigor. These answers everything. Who they're targeting restaurant, how they're serving them by using branding, marketing and the sign that is genius. I am loving that That is one of the most clear and direct headlines that we have seen so far. So this is looking really good. And also what do I like? The call to action. What don't I like that it's a video Now. Video content is actually really good. It is the future, and it's highly captured sieve, and it really helps with conversions. But here's the problem. I am not completely sold on this website yet. I understand the targeting and that is already selling me and building trust. But what I don't want here is a video in the beginning, where I also have to click and do something. Something more interesting would be learn more where I get taken to testimonies and your case studies or elite, where I can sign up and get in contact with you. Video not doing them any favours, even if It's a great video. I would put that later on the website. So if we scroll down, we can see that we get a piece of text and the only thing sometimes that your client is going to reduce the bold. And here it says, Vigorous, the restaurant branding, marketing and design agency in Atlanta, Georgia. So they're repeating takes maybe not necessary. But they're super clear with who they're serving, how they're serving them, which I love. And then a piece of text here is going further. Explain that scrolling down love, love, love this look. They have dedicated an entire screen to their case studies, and they have put in their case studies in a carousel. So if I click here, I can roll through the different case studies that they have. And if I want to know more, all I need to do is click on view case study, and I'm gonna do that. So what? They're actually using its elite minus. When I click on the case study, I get this pop up where I can sign up, download. They're able and they're building their email list. This is a pretty good too to be using e books. They don't always work that effectively, But still, they can contain a lot of interesting information, especially if it's super targeted to your client. So 10 restaurant branding blunders. Now, if you're really into branding your restaurant, you're probably gonna love this e book. You're gonna want to sign up with your name, your email. You're gonna be put on their email list, and they are going to start building that trust in that relationship to you, which is going to increase the chances of making you a client. Right. So this is really clever. I'm liking this big time. No scrolling down on the case studies sell. What we see here is the location year completed, team size and the service is used. We get to see the challenges in a really beautiful design going down and the solution And then the documentation off how they did it, mostly image documentation I can see here, but still they have summarized everything. Maybe I would have liked a little bit more detail, but still, they have designed everything so well and you can tell that this sign is a big deal for these guys. And you want to stand up with your agencies. That is a huge plus. Now let's go back scrolling down. We get to see who they have been working with. You can probably already tell a theme here, Right? Most websites are designed similarly because it works scrolling down. We have some more off services that they're offering restaurant branding, restaurant, marketing, restaurant rebranding So clearly they're very clear with their targeting. Okay. And also you can tell that this sign is so important for them, like we've seen earlier with the case studies. But also hear the button is on the same row. There are three rows off text, three rows of text, three rows of text. They had the what they're actually doing here, the restaurant branding restaurant marketing The headline is on the same line and then above that, there's another piece of takes on the same line. Beautiful, beautiful design and this kind of designing is what sets you apart. You want to show this skill fullness in your agency, especially if you're selling services such as website creation, scrolling down. We get to see some articles that they have. They have some resource is, and then we can click on, Let's discuss your project invasion and by clicking here is gonna be a lead generation so scrolling down you get to fill up your name. Last name email. It said you can inquire. You know why you want to use their services, how you want to use it, etcetera, etcetera and then another lead magnets here. But once again, you don't actually need a lead magnet here because we're already about to sign up on this page, right? So you're going to get their email anyway. But going back from the very beginning on this website, what do I love about this website? Super clean standing out Who did the sign? They really paid attention to how they look. They're super clear with their targeting. What don't I like? Well, first of all, did they put a video in the beginning, Not a fan. There were clear with their call to action, but the lead generation itself is actually quite poor. Now look, there's nowhere where I can sign up here if I want to get in contact with them. There's nowhere I can sign up here to nowhere until I get to the bottom, where it's just Let's discuss your product ambition. Now, what I would do is that I would put in on Upton a lead in the very beginning and also at the bottom here. And I would make sure that they could write in their email or the phone number, or even just a page here would be to the feeling their full information from the very beginning. So in order for me to contact them from their landing page on there, so of course, used many which a lot of people aren't gonna use. I need to scroll down all the way to the bottom and I need to click here and then I can sign up with my information. That is too complicated. I would change that. But overall beautiful design, well thought through and really good copyrighting and sales techniques putting out their testimonials on their case studies very early. So loving that. Don't let's move on and look at the final bad example. So here we are at this digital marketing agency, focus on the restaurant needs. The first thing we see is Hey, we are the foodie agency. Okay? Who are you targeting and how well Hey, we are the food agency. It's probably not going to be very clear, neither who exactly, you're targeting and how you're targeting them. So what am I lacking from the get go? I'm lacking directions. I don't actually know what they're about or how they go about their business, right, So there's no clear message here off what they're doing. More reservation, more return and gets result driven agency. So they're using a good language here with reservations. Remember, I spoke about that. The language here is different. That pain points are different. You want to fill up those tables, but they're not clear that. Hey, we're a digital marketing agency for restaurants, and we help restaurants by utilizing blah, blah, blah, blah, right. There's none of that in here, and that is really lacking. And above that, there's no call to action as well, so I don't actually from entering their website. I don't know what they're about, and I don't know what to do to get in contact with them or where to start. Now, Once again, we have the menu, but you're not always going to get away with the menu because people are just going to see the full picture off your website and I'm not being guided from the get go. So scrolling down, they were the food agency. This is very personal. This is actually nice. So I love this. The sign. It looks very good. It says the food agencies, the first full service marketing agency in the U. S. Specialize in restaurant for over 20 years. Now that's huge, right? So they're explained who they're serving and also leads. Quite a big trust is being built when you explain that you've been doing this for 20 years . Is your restaurants one stop choice for all marketing needs? They focus on all marketing needs, which is really great. But I would still want some information of Okay. What do you specialize in or how do you do it? Stop struggling and make things happen by yourself And get the right team to take your rest into the next level. Okay, that's good. I want that. So the text is short. That takes us to the point you can read more than the sign. Looks good. Loving all of that scrolling down restaurant marketing solution. Okay, so this is nice, right? Online marketing and the tools they're using. I'm really liking this. Even marketing review management, local search, the same digital media buying. This is a clear and nice design, and they're also very clear with how they're serving a little bit too late, in my opinion. But they're still becoming very clear scrolling down explaining social media. You can view more Web design, congenial restaurant branding and this sign you can check out the report Folio here with their branding and scrolling down, we can see their client. Here is some of the brands that we partnered with. This is all really good. But, guys, what am I missing here? What, am I not being presented? Well, two things, First of all, where are the personal testimonials of people saying, Hey, this is a great agency. They deal blah, blah, blah, blah for me, and I'm really happened with the result into where are the case studies? Those things are missing on a website that has been claiming to do this business for 20 years. If you've been doing this for 20 years, chances are you could at least have a case study portfolio that is gonna be several megabytes is gonna be ah, lot of case. That is in a lot of happy testimonials. But you know what? I'm not seeing any of them. So that is a trust breach from the very beginning. So once again, you might have been doing successfully for 20 years and driving a great business. But your website is not helping you out here. So let's summarize. What are we missing on this website? We're missing clear directions from the beginning. Who are you serving and how you serving them? That's not clear from the beginning, we're missing a call to action. I don't know where to click, where to go. Where do I sign up with lead? Where do I go If I want to learn more? Of course I can scroll down, but I want to call to action. I want to know what to do from the beginning. I want to be taught and let right. There are no case studies. There are no proper testimonials. Yes, they have shown their clients. The client base is huge and that's great. And they're This sign is also really nice once you start scrolling down. But there are some fundamental things missing from this website that is doing them a great disservice. So once again, guys, I'm gonna put all of these website in. The resource is and you can shake through them and understand what they're doing. Good, what they're doing not so good and also know that they might change their website. And the sign asked, You're looking at this because business is changing their web design change. But what you want to remember and really dissect in these examples is the language being used right, And that is what wanna go deeply into a nation monster needs because they are using a different language. They have different pain points. They have different needs. They have different things. They want to be served in this need. For example, comparing real estate with restaurant real estate would you want to generate least in the only need a few leads to make a lot of money restaurant. They have a low profitability. They want Philip tables. You wanna have a steady income and they want a guide, their clients, or rather, their customers towards their business and make sure that they are always the top choice when people are searching for them on Google, which they are so the needs are going to be very different than you want to look at that language. And then, once again, we've gone through a lot of the science already, and with this sign from the very beginning is quite clear. Who are you serving and how are you serving them? Called to action testimonials. Case studies Nail all these things and capture their lead in the beginning. And in the end, and you're gonna have a great website, right? So, guys, in the next lecture, we're gonna move on and dissect the next nation once again. If that needs doesn't appeal to you. It's not something you will be using. Go ahead and check out that website anyway, because the more you can learn about what kind of website that works and what kind of website that doesn't work, the better your website will be and the better your website. Your foundation can serve you so guys, I'll see you in the next lecture.
6. Marketing Agencies Website Example - Healthcare Part 1: All right, guys, in this lecture, we're going to be looking at a couple of digital marketing agency website examples for the health care niche. Now you're going to notice once again that the language here used is going to be a little bit different than for real estate and for restaurants, because it is a different needs, right? So most of these websites and agencies air going to push more on the emotional side and the pain point, or usually going to be, well, literally pain and your relatives and your friends in pain and how they can help them etcetera. So let's have a look. So the first website we're going to look at is called Story Collaborative. Now, even though these guys do more than just a health care needs, I know for a fact that it is their biggest needs and where they put the most focus now. I wanted to show their website because they do the designs so well, especially when it comes to the purpose of collecting leads. So let's have a look here now. The first thing that would see is a video background with the text. Growth matters now that captivates right now, the question is still who were you serving and how we specialize in lead generation, customer acquisition and competitive advantage. And then they call to action bottom. And I love these on many levels. Well, growth matters that really captivates. It doesn't really say that you're specified in the health care niche, but they do say how they're going to serve using Lee generation custom accusation and competitive advantage. Right. So if I could come to get started button, I'm going to be taken right to their page where you can contact them in. This is genius, because this is exactly what we've been talking about being straightforward with who you serve and how even though the who could be a little bit clearer and then you can write in your name, your phone number basically become the lead and you can schedule for 15 minutes. Really clever. Now they're also ahead in the sense that they are using chatbots. So if I click in here, the chatterboxes have any questions. Happy to help before we get started. What's your name? So they're gonna be able to capture a lead in here as well, Which is genius. I think if you are not using chapels already, you are missing out. And luckily, we do have chapters in the course. So definitely, if you don't know that subject, check that out. It's later on in the course, but it's definitely there, and you should know it now if we go back and scroll down. One of the things this website does so well is that it explains quite how they can serve you and what they use using very, very little text. Look at this marketing strategy. Brand stories, digital ads, video Web, two signs, search strategies. The genius part here is that you want to convey the strongest message off who you're targeting and how, but also with us few words as possible, giving you the cleanest possible decide and story collaborative that come here. This agency has really captured that the sign and done a great job now scrolling down off course, you have the hub spot gold reward, which is a great testimony in itself. We also have some self advertising for the methodology that we use in here and then, of course, the ever so important case studies and then further scrolling down. We have some self advertising off home in 18 members. How Maney engaged users per month and 10 cups off coffee, which is another great way off strategizing your advertising. Latest inside is what they call their blawg post. It was a clever way as well. And then let's talk. And if I click on let's talk here, I'm going to be taken to this page where once again I can become their lead either hair or using the chat, but which advertises itself every time you click on a new page. So if we go back from the beginning, what do they do? Great. Well, they show who they're targeting, though that could be better and how they're targeting, who do you serve and how do you serve them, Right, very clear, though the 1st 1 could be better, they have a call to action that's very clear. Have a super clean design showing them exactly how they can help. They capture the lead in the beginning, and they also captured the lead in the end. The use testimonials, the use case studies genius. Now this is gonna Countess the testimonial here, being a certified agency partner, though there could be more testimonial to, but the case studies is really going to be everything. So a website well designed, well done, definitely serving them for the better. Now let's go ahead and look at a an example that doesn't do this quite a swell. So first things first. Who do you serve and how do you serve them? Well, experts in international health care, wellness and medical marketing bang right on the money. We know your business very good. Now there are a couple of things missing. How do you serve and to the call to action, right? There's no call to action. Where do I go from here? Where do I click? So there's a piece of text that you need to read in order to get more. We have the information with the instant results. Well, you can sell instant results, but also that's a pretty high promised, especially when you want to sell results over time and you want to sell results using actual numbers. What I mean with that are case studies. So I would much rather be putting case studies or some sort of testimonials up here rather than giving the information of how they work though that is important as well. Now scrolling down, they talk about the channels they use, which is really important information. Absolutely, and it's interesting, but it's not as interesting as testimonials and case studies. I still don't have a reason to trust these guys, and there's still no clear call to action. All of these things were still missing. Scrolling down, get more international patients, find new customers and partners. Two videos. Absolutely interesting. But once again, when it comes to effective designing, you wanna put one video so I would much rather have one video covering the screen, followed by the next video. Because then I don't have to make a choice. Right now we have to make the choice. Um, I'm gonna wash this or this or both, or neither, right? So rather, if you just give them one video, the choice is simple. And that is just basic designing. Scrolling down some facts about those once again, this is actually really clever way of advertising yourself. How many quarter leads per year they have him in the contrast, is serving etcetera and then talking about the benefits of online marketing and advertising . And once again, this is good information. This is all good stuff. But you know what? What's really interesting is being ultra specific and showcasing what you means using case studies and testimonials rather than telling them how they work and how they're gonna help you rather show that you have done this before That you really know the business. That is what's gonna sell better than an explanation off what they do. Scrolling down further. We have some off our clients. Now, this is very good. I would definitely have put this much higher up on the website to build that initial trust . We have just gone past a lot of information Still lacking the trust of Hey, this is all good. But can you deliver scrolling down more information? Successful marketing requires engaging content. Definitely agree. And here's the first testimonial. So, in my opinion, way too far down. Definitely not deciding the order that I would recommend go down. We can choose to sector, and this is very important to show where they have their expertise. Very good. The pricing model. Okay, interesting. But once again, I don't have any case studies. I don't have any proof that this is effective that this agency knows what they're doing, that this works, and then they're going to capture the lead, which is at the bottom. And actually, this looks really good and it's very clever. But you know what? I would have liked to have that up here as well. So let's summarize a little bit. What are we missing? Well, we know who they're serving right there. Experts in international health care, wellness and medical marketing. Perfect. How do they serve? Well, there's all the way down here, so it is there. It's a little bit too late, but there's no call to action. The testimonials come relate, and there are no case studies. So there's definitely a couple of things lacking, and especially when you want to focus on the above the fold section right here. Because if you don't guide your visitors and your potential clients, well, chances are they're gonna look for someone else, right? Their time is valuable. Make the best out of with when they actually do in through your website. So a couple of things I would definitely change here. Let's look at the next example, which is a good example. So here we are at a digital marketing agency called Blaine Turner. And the first thing, as always, you should know this is the mantra. By now we ask Is Who do you serve and how do you serve them? Well, health care marketing. This could not be clear now, could it? So that's perfect. And then it says emotional marketing for hospital doctor and service lines. So who do you serve? Well, health care of marketing. That's very least. How do you serve through emotional marketing four and and then going more specifically to who? But this is very, very clever because this is a nation itself. And I just told you earlier on in the video that the different nations have different pain points, have different needs and have different things that they're gonna president. And the emotional side is gonna be a big thing when it comes to health care. So emotional marketing is a very clever way to put on the very top for the reason that ah, lot of the clients already know the importance of the emotional side. So if you come up, you specialize in health care and you specialize in emotional marketing. For me, it's a client. That is gold. I'm gonna be very interested in that. The next thing that they do really well is that they have a call to action and video is very personal. So actually going with emotional marketing and adding up a video in the beginning. Very clever. Personally, I would still rather have a but some which is gonna collect the lead or guide them into case studies or furthering important information because not everyone is gonna be interested in watching a video, right, but still very, very nicely designed and very clever copyrighting scrolling down. They do things a little bit differently. You can see already and the above the fold, you have four different ways to go. You could read the resource oriented case study client testimonials and our awards, right? So they're all about building the relationship. So you were pretty clear that hate. They know what they're doing because they're already doing this towards you at this very second, so scrolling down, The first thing that we have is what do customers want. And that's the question everyone is asking. That's the question. Use the client are asking. That's the question that the agency needs to know. So this explanation down here is genius scrolling down. They're going to showcase their work, the different websites that they have built, different videos that they helped create and videos again. Very personal, emotional, super important, scrolling all the way down, talking about the brand awareness. And then they have their blawg post right, scrolling further down. We have the lead collection, and this is a pretty catchphrase. In six months, will you be wishing you had hired Bt A or be glad that you did pretty nice and then you collect the lead. So going all the way up here, there's no doubt about it. This website covers pretty much everything. So if you want to go into case study, you click and case study, and then you can click on read the case, study here and go deeper into that. You want to know more about the client testimonials? You click there. You can read the client testimonial. You can go to the award and see hate. They've got in a lot of awards. I don't even know what the's awards are, but, hey, if they've gotten awards, surely they must be a good agency, right so really nice. Clever design on this website straight to the point. Very straight with what they're doing, the emotional marketing part. Super clever. Especially since you can tell that they're already doing these towards. You asked. We speak building that trust in that relationship. So a different look, but definitely good at what they do. Great design. Let's go ahead and look at another example and a not so good one. So here we are. And at this website, the first thing that strikes me is okay. Where did I end up? Did I end up in a block that I end up in a digital marketing agency website? I have no idea. So I'm gonna have to go to the text. Right? Conga Pharmaceutical Digital agency. Well, it's pretty clear who they're serving them. Welcome Congress, a full service digital agency that helps pharmaceuticals and healthcare competence with digital marketing in medical communications. That's perfect. But that is pretty much already on explanation off what they already explains. So they're not really explaining how they serve or what they're good in. What they're expertise is, they explain their niche, but not the tools that they use, which would be much more interesting information here. And guys, we watched so many websites already. Can you tell if you give it a second? What is missing in here? Yeah, we're missing a call to action bottom. So from the very get go, the design is very clean. There's no call to action. We don't actually know the kind of tools that they use, but we know there needs should. That is what we know so far. Scrolling down. We see that they're talking about the digital transformation, digital strategy and digital delivery. And this is all interesting. Especially since we have a call to action button down here. See how we can help. But this is a little bit too much. A little bit too late. I would rather have this button up here, right with the lead collection or something similar, and already start going into the testimonials in the case. That is because I have no reason to trust this website yet. You want to build that trust? You wanna build a relationship from the very beginning, so scrolling down, Let's see what we have. We have our story and our story. That's actually very interesting, but they're already talking about themselves before they're talking about you or us If we pretended we are the client here because it's the client. The one thing that I'm wondering is Okay, how can you help my business? How can you help me? And I'll know this by seeing, for example, the methods that you used knowing the knee centurion suit, knowing the testimonials that you helped others and most importantly, reading the case studies to see. Okay, you've done this before and accept that those results. Those are the results that I want. So going into your own story before showcasing the trust and expertise that you have done this work before and how you can help the client. I think that is the wrong order of things now scrolling down. Our team consists off, and this is all interesting information again, just in the wrong order. Would you have some call to action buttons? Water clients say Now this is really good, but again, this is put on the bottom right? I would have liked that earlier. We also have a newsletter, and I would rather make it into the lead, scrolling down when they have their own news, etcetera. So there's a couple of things that's clearly lacking on these websites.
7. Marketing Agencies Website Example - Healthcare Part 2: so starting up there not at all clear with how they help, right? They're not clear with their methods at all. There is a lack off call to action, right? There's also very clear their own No case studies. The testimonials is way too late. And there's one more thing and this is the mistake we don't want to see ever. And that is they're not using SSL. Look here, it says not secure. So no SSL means that you're gonna look really unprofessional and especially if you're gonna offer the service off. For example, creating website and you haven't created your own secure website. That's just not good marketing for yourself or for your business. So this website, definitely lacking on a lot of aspects. And guys, we have two more example one good and one bad. So let's have a look at the final examples and we're gonna take it slow and see if you came from the beginning. Figure out what they are missing. Okay, let's get started. Let's go ahead and look at a good one. So here we are, at a digital marketing agency called Interpret Right Cooling. The first thing we're gonna look at water was seeing. So I'm just gonna give you a couple of seconds to look at the screen hair and you get to judge for yourself or even just pause this video for a second and ask yourself, OK, what are they doing? Good. And Easter? Something that they're doing bad. So pause this video for a second and have a look. Okay, Perfect. So let's start dissecting this and see if my opinions coincide with your opinions. All right, so the first thing we see is a text and looks quite modern, right? That explains what they're about. Who are you serving? And how are you serving them with general medical and health. Well, here you see one of the down part that the text actually goes too fast for me to read. So clearly, that is definitely a miss in the design. I would let the text linger. Even though the design itself is really nice and clear, we build websites appointment called leads and something else. So they do have a message. Medical and health growth experts. Okay, there we go. But the message isn't very stable. Is it? Because the text keeps changing, so I can't actually read it, so that is a big downfall, Especially when you want to be clean. Who and how you're serving. So you're targeting is a little bit off now, reading down here, generate new patients and build your dream practice Well, there are really speaking to the emotional side from the beginning. Generate new patients. Now that's pressing the pain point already and build your dream practice. Very good. Very nice copyrighting. The only thing lacking here is that we don't actually know how they're going to do it yet. But so far, so good, connecting on the emotional side, even though they definitely could be much clear with who they're serving and how they're serving them. And lovely design. But sometimes the design goes a little bit too far, and it kind of makes the message suffer. And this is one of those cases. So if I could have come to learn more button here, well, first of all, they have a call to Action Button, which is perfect. Good job. So let's click on that one. We get taken to this pay show. They have some more animations, right? So it seems like they're going to show us a video here when we have clicked on the learn more and that is pretty cool marketing. The only thing that's the downside with this was that it took actually quite a while to load this video. And also, I didn't really sign up for a video, even though that can be a pretty good method to use. If the message is clear scrolling down, we're gonna explain who we are. Our goal, etcetera, and recent agency awards. Now, this is really good. The recent agency awards very, very impressive. Ready to grow your patient base and generate new revenue. And then we're hiring Join our team. Okay, so what I'm actually missing here is any form of lead collection, right? So I would really have liked the possibility off collecting a lead now granted, if you look at their menu to have a free S CEO audit which you can use but still we are looking at the website in itself. So, so far, the design wonderful. But it's gone a little bit too far, and it's actually lacking some basic functionality now scrolling down, you can tell that they work with website the sign right, and it's pretty clear because this website stands out a lot from the rest. Now, there are some function I can hover my mouse over like this, looking really good scrolling down. See how we four times a urologist practice. This is incredible. So a case study early on. I love that. I love that. The sign genius. This is how you want to do it, right? So if you click on read more, you're gonna go straight into that case study. And this is just textbook design. Lovett. 840% grow. 752% returns and 47 new procedures. Wow. OK, so this sign is beautiful. Message is clear. Really, really enjoying this. So what are we seeing here? Well, if we look at the very beginning once again, we can see that if you have a clear message. If you show who you are serving and how you're serving them in the beginning, you adding a call to action button that preferably collects the lead or takes you to the case that is etcetera. You're gonna have a really nice above the full decide. And if you scroll down in you showcase what you do and then you take them directly into the case studies. That is a beautiful, beautiful design. That is a really clever way off, guiding your visitors into building the trust into building the incentive of one thing to hire you and building that relationship. Now, if they're going to contact you, you are in a great place for negotiation, right? Because you have a lot of value already. Ah, lot of valley, especially thanks to these case studies scrolling down the interpret difference. So they're already advertising how they are different from the others. Very clever Onley A small piece of text with a culture action Find out more button once again Perfect Lovely design scrolling down CR works or more case studies I love this. And look how neat and nice this looks that the sign off the case studies did the sign off. The portfolio is beautiful so they have the name, the show, the website, how it looked and you can tell they know how to work their color palace and know how to sell things Clever I am definitely completely sold already. If I want someone to design my website, we're an agency just to drive Mawr leads these air Gonna be the guys I'm super impressed so far Scrolling down view all And we have some, you know, showing who you've been working. We were just gonna work like a testimonials. Impressive scrolling down, actually. What's happening right now? If I scroll in the mouse wheel of my mouth, you can tell that I can kind of separate or add the scene just a pretty cool design effect going down. Are you ready to grow? Our team of healthcare marketing is has spent years developing unique tested, improving marketing, progress to grow medical practices. Very impressive. Request a quote today and see the leading healthcare marketing agency can do for your business. So here, clearly, we're gonna enter our website and get a free quote. And this is just very impressive, very, very impressive, unique website that clearly gets into the heart of the visitor and really sells the clients so scrolling all the way down Maura effects. Do we need all these effects? Well, they definitely separate you from the competitors. You get into some more testimonials. They even have a blawg and even look at these. The design itself is absolutely beautiful. and you can subscribe and get on the email is so let's go to the top once again and dissect one final time. This website does pretty much everything correctly. The Onley mistake that I'm seeing here is that this the sign itself has gone a little bit too far and actually takes away a bit from the message just to improve the design. So if you have a choice, design or clear message, always go with the clear message. Because in the end, the message and getting that message to your client is what's really going to sell. They have their very clear what they do, how they do with the call to action, your super clear with their case. That is very impressive and they know how to connect emotionally with the client. So let's go ahead and look at the final example, which is gonna be a not so good example. All right, so here we are at this website, and just like previously, I want you to post this video and just have a look at this above the fold section and landing page that you see right now what is missing. What would you like to add. And why? So pause this video in 321 and figure it out now. Okay, I'm gonna assume that you haven't passed. Welcome back. Let's have a look and see if our opinions coincide. So first things first, we always ask the same question. Who do you serve and how do you serve? Right, So we deliver results. That's great. But that headline is a headline off. Nothing. Every single agency needs to deliver results that they do that so far. Just talk. That's what you're gonna show with your case studies. And then it reads. At Digital catalyst, we create and implement marketing strategies for private health care businesses. That is great, right? Whether you're a single consultant, an established clinic or group, we can help you grow. We don't just build private health care website. We build businesses. This is all great. This is very, very good. So they show who there is serving very clearly, but still not how so. We're lacking the how we don't know their expertise. We don't know the methods that they use or if there is specialized in anything specific. I would like to know all of these because I only want the best for my agency. Right. And secondly, can you tell something else that's missing here? That would be the call to action, but, um, I don't see it anywhere. You probably don't either. So that is definitely missing in the guiding off the visitor. So let's cool down a little bit here. They're explaining who they are, so we are a full service agency, and then they're gonna explain who they are, which is all good, but still something in here to build the trust before explaining who you are. You want to explain clearly who you are in the beginning, then you want to go ahead and build that trust using testimonials or case study. And then you want to further explain what you do. You know what you have to offer, who you are, etcetera. So, in my opinion, a little bit of the wrong order here. So scrolling now how We were also interesting information. Pretty good looking the sign. But so far it's all talk, right? I wanna have testimonials. I want to know who you've been working with. You recognize any of the company's case studies? Can I see your numbers Please. Can you please show me with action? How you can help my business grow scrolling down? We have the testimonials. Lovely. And there are a couple of testimonies that you can run through and read as well. But still, testimonials, Earlier case studies earlier scrolling down. We get to meet the CEO, which can be interesting. But still, I'm much, much, much more interested in knowing how you can help and the fact that you have helped others in my situation before. Before I want to meet the CEO scrolling down we can read their blawg is gonna be semi interesting at this point. Contact us. We can go ahead and contact them, and then they have a lead. So what am I missing here? Well, let's scroll up and I want you for a second to post this video and just write down or go through in your head. What is this website missing? So pause and figure that out in 321 go. All right, welcome back. And gonna assume you have unpoliced. So I'm gonna summarize what I believe is missing here. Well, first of all, they take too long to be clear with who they serve. It is in here. But look, it's in this little text. They spend this big, beautiful headline to say We delivered results. Basically, they spent this big headlines saying nothing. So that's not very interesting now. Secondly, how do you, sir? It's not very clear here. Is comes later on. But I want that clear from the beginning. Third, there's no call to action, right? It's same, you know, pretty nice designed website and everything in once in game. They might be a very successful agency, but there is no call to action, and that is not serving them one bit. This website at this point isn't serving them at all. So scrolling down, what more are we missing? Well, we get to know who they are, but I'm missing the testimonials. I'm missing to know who they have previously worked with What kind of companies, Even if I just recognized one single company or just get to see a bunch of companies, I'm gonna feel so much more safe scrolling down. I am missing case studies completely. I'm not seeing a single case study. We get to meet the CEO. That's interesting. We can see that he has more than 20 years off experience. But where is it? I want to see how you have been using those 20 years of experience by helping others. Only then will I be interested so scrolling down. Finally, they have the blawg semi interesting at this point. And also they captured the lead down here. But I would also recommend it to capture the lead up pair so clearly a couple of things that this website is slacking. If you're looking to really build the trust off decline to showcase the value that you have to offer and finally convert that potential client and put you in a great seat for negotiation. So a couple of things lacking here. So, guys, at this point, we have gone through 18 different website nine good examples, nine not so good examples and we have run through three different niches. At this point. I think you have a pretty good idea of how to make a great design for your website and what you want to avoid on your website, right? And also taking in the specificity off your niche. Now, if you're in a niche that we haven't been looking at here what you need to do first and foremost is Google your knees and just Google the niche and then teach them marketing agency. Look at a couple of websites and look at the language that they're using. Now. The build is going to be very similar, but the language is going to be very different because there's going to be different needs . There's going to be different pain points, etcetera. So you want to nail that copyrighting then and there. And finally, Eustis examples good and bad. Check out your knees and build your own webs that either by your own hands, by using our WordPress courses already included or by outsourcing. And then just this. Sign accordingly. And remember, be super clear and never forget. Who do you serve and how do you serve them? Add a call to action used testimonials. Use case studies. Captured the lead, preferably in the beginning, and definitely captured lead at the end. Just be very clear and smooth, right? All right, guys, if you have any questions, will be in the Q and a good luck see in the next lecture
Robin & Jesper ✓, Teaches Digital Marketing & Social Media
