ChatGPT Work Mode for Small Business: Plan Better Marketing

1. Welcome: You ever feel as though you're spending more time gathering and organizing marketing information than actually using it? AI tools are becoming increasingly capable. But for small businesses, the real question is how to use them practically without creating overly complicated systems or automating everything in your business. Hi, everyone. I'm Louise. I'm a marketing strategist and educator with over 15 years of experience, and I create educational content around marketing, AI, and content strategy for small businesses. In my own business, I've recently been experimenting with ChatGPT Work Mode, and I've been using it for audience research, content planning, and helping me to organize my ideas and plan my week, for example. This class, I'll explain what work Mode actually is when it may be more useful than the chat mode or deep research. I'll also show you one connected marketing workflow that I have set up for my own business. The aim with this class is to show you what is possible with ChatGPT Work Mode. And hopefully it will give you some ideas of how you could use it yourself in your own business. In this class we'll create and review an audience insights report using ChatGPT Work Mode. We'll then schedule the report to run weekly and then turn those insights into a focused content plan that you can use for the upcoming month. By the end of this class, you'll know how to choose an appropriate task, how to give work mode a clear brief and review points as well so that you always remain in control, which is really important. Class is ideal for small business owners, freelancers, creators, and marketers. You don't need any technical knowledge or advanced knowledge of ChatGPT or lots of customer data. You will need access to ChatGPT Work Mode to follow the examples. It's currently available on eligible plans, but usage limits and features may vary. So for the class project, I'd like you to create a simple Workflow Snapshot based on one useful marketing task of your own, and I'll go through what that could include in the next lesson. So if you'd like to spend less time organizing marketing work and more time making confident decisions from it, then let's get started. 2. Class Project: Okay. For your class project, I'd love for you to create a simple workflow using ChatGPT Work Mode for one focus marketing task in your own business. My aim with this project is for you to leave the class with one practical workflow that you can test, review, and improve over time. For example, this might be using ChatGPT Work Mode to research your audience questions each week, reviewing your customer feedback, organizing content ideas, or planning a campaign. For the project, you will choose one recurring marketing task that takes up your time or that you may not have time to do as much as you would like. Next, use the prompting framework from the class to brief ChatGPT Work Mode and we'll go through how to prompt ChatGPT Work Mode in Lesson two. Then if you have access to Work Mode, test the prompt once manually and review the result. If you don't have access yet, then don't worry, you can still complete the project by sharing the prompt that you would use with the class. Finally, I would love you to upload your Workflow Snapshot to the Project Gallery. Final project can be a short document or slide or screenshot containing the task that you chose, your final brief or prompt. Might want to include an optional screenshot or a short example from the result. Then a couple of sentences on what worked, what you would change, and where human judgment was still needed. I've included a template in the project and resources section which you can fill in if you prefer. Just remember to remove any private customer or business information before sharing. Don't worry about it being perfect. The useful part is showing how you turned a real task into a clear, reviewable workflow. I'd love to see how you adapt the prompting framework to your own business, and I'll provide feedback on the project shared in the project gallery. In the first lesson, we'll look at what work mode actually is and how it differs from chat mode and Deep Research. I'll see you there. 3. What Is ChatGPT Work Mode?: Before getting into the prompting framework, let's clarify what ChatGPT Work Mode actually is. A simple way to understand it is to compare it with chat Mode. Chat Mode in ChatGPT is useful when you want to work through something with ChatGPT. So you might want to ask a question, brainstorm some ideas, rewrite some copy, summarize a document, or create a short email, for example. Mode, on the other hand is designed for larger tasks with multiple steps where you need a clearer outcome. So instead of only asking for an answer, you are giving ChatGPT a piece of work to actually complete. For example, in chat Mode, you might ask ChatGPT to give you ten Instagram content ideas. But in work mode, you would say something like review my audience research, my existing contents, then create a four week Instagram content plan for my business. The first request will give you an answer. The second involves reviewing source material, working through several steps, and then producing something that you can actually inspect and use. Now, Wmode can use files, plugins and approved tools to gather information and create deliverables, such as report PowerPoint presentations, Excel spreadsheets and plans. It can also support recurring tasks and workflows when those features are available to you. As it's working, you can follow its progress, provide more information, change direction, and approve important actions. So where does Deep Research fit? ChatGPT also still includes deep research. Now, Deep Research is useful when the main outcome is a thorough cited investigation of a complex topic. There is some overlap here because Wmode can also conduct research. The difference is mainly what you want to happen next. If I only wanted an in depth report on a subject, then I might choose Deep Research. In this class, I'm using Wormde because the research report is part of a wider repeatable process or workflow because I want to review it, schedule it, and then use the findings to create another marketing deliverable, which is a content plan. A useful way to think about it is use chat mode when you need a quick answer, a brainstorm or a short draft. Use deep research when the main job is a thorough investigation or documented investigation, and use Wmde when you want a larger task carried out through to a reviewable result or a repeatable workflow. So not every task actually needs work mode. A simple question is to ask yourself whether you need a detailed research, an answer or a piece of work completed. In the next lesson, I'll show you where to find work mode and how to create a clear, practical, prompt or brief so you get the best results possible. I'll see you there. 4. How to Brief Work Mode: We we look at a framework for prompting Wormde. Let me show you where to find Work Mode and explain the connection options that you may see. To access Work Mode in the desktop app, select ChatGPT and then switch the composer at the top here from chat to work. Now, the exact position may change, but you can switch it to Work Mode, and then one shot in Work Mode, you'll notice that it says, work with ChatGPT in the text here, and you may also be able to see the plugins. Now, if you click on plugins here, you can see all of them. If you click Browse. Plug in will add a particular capability to Work Mode. Some plugins here will add a connector. So this allows ChatGPT to work with information in an external service that you authorize. So you can see here Google Calendar, which I've already got connected. You've got Canva, you've got Gmail, there's lots of different things here, Slack Teams. Basically, this means that hATTbT can then access those applications. It doesn't give ChatGPT unlimited access. You may need to install the plugin, sign into the service, and then approve the relevant permission from ChatGPT. Here, ChatGPT can only work with the information and actions that are available through your account and your work based settings. But basically, you've got lots of different plugins to choose from. You don't need to connect everything here. My advice would be to just connect the plugins that you are going to use. So I've only connected things that I've used or experimented with so far. So I've got spreadsheets, presentations connected. You can also install things like Notion, Bello, I've got connected, which is really f. You've got Github if you're a developer. There's so many different things. But yeah, just focus on the task that you want completed and then connect the relevant plug in. So now let's have a look at how to brief your task clearly or write a prompt for ChatGPT Work Mode. Now, you don't need it to be perfect. You can talk to ChatGPT naturally as if you were explaining the task to a colleague, for example. But because work Mode may be carrying out a larger task here, it does help to give it clear instructions and also boundaries as well. I have been experimenting with this and I use six elements when creating a prompt. The first one is outcome. Start by explaining to ChatGPT what you actually want it to produce. It might be you want a research report, a content plan, a presentation. You might want a comparison spreadsheet or a marketing brief. Here you would also specify the format that you want the finished work to take, it might be a response in the chat. You might want a structured table, you might want a Google Doc. That's where you would connect it to Google Docs in the plugins. You might want to Google Sheet, and again, you would need to connect to the Google Sheet plug in, which it would prompt you to do. You might want presentation. You might want a downloadable file or you might want something interactive. They do have a feature now called sites which will enable you to create something a bit more interactive. Like a dashboard or a landing page. Choose the format based on what you need to do. A document may suit a detailed report, for example, while a spreadsheet may be more useful for a content plan if you want to be able to sort it, update it, and track. Availability of plugins can vary by the plan, so it's helpful as well to include a fallback format in your brief. The second thing to include in your prompt is content. This is really important. You need to include all the information that changes what a good result looks like. For example, what your business does, who your audience is, what you are promoting, and also your current objective. Now, be as detailed as you can here because this information will separate a good output versus a bad output. Thing is sources. So explain specifically to HATWBT which files, which websites or which plugins it should use. So sources might include your own data, things like customer research that you already have, survey results, your own existing content, a brand guide, your product information, or a previous campaign results, or it external sources like particular website, forums and things like that, would be crystal clear, which files and which websites you want ChatGPT to use. The fourth thing is really important is to give it useful boundaries. For example, you could say just focus on one platform for a content plan, for example, cover one month, use only these approved sources, do not invent statistics, do not invent quotations or testimonials because ChatGPT can hallucinate. You have to be very, very strict with the constraints. Next thing is qualities. Explain to ChatGPT what a good result should contain. Brought an insights report that could include cited evidence, recurring questions, audience language, content opportunities, and a clear limitations section. You can also provide examples here to ChatGPT and specify the tone and the style if needed. And the final thing is to include a review point. So tell ChatGPT where you want to remain in control. So, for example, tell it to return a draft for my review or stop before publishing, sending or sharing anything. Aim here is not to create a ridiculously long prompt, but you need to make the outcome evidence and boundaries crystal clear. In the next lesson, we'll put this framework into practice by building a weekly audience insights report using ChatGPT Work Mode. You'll see this framework applied to a complete prompt that I have used and tested myself, and you can download an editable copy of this prompt and all the prompts from the course from the projects and resources section. Remember, you can adapt and experiment with the prompts, which I would encourage you to do. The ones I've provided are just examples of prompts that I have created and experimented with recently. Hopefully, they offer a useful starting point, but they can be adapted. I'll see you in lesson three. 5. Setting up your Audience Insights Report: Let's now look at the main example, a weekly marketing and audience insights report, which is a report that I have automated with ChatGPT Work Mode or my own business. Now I'm going to show you how. The purpose of this is for ChatGPT Work Mode to review a defined set of accessible online sources and identify useful audience signals from my target audience, which are small business owners in the UK. So what I wanted this report to show was my target audiences recurring questions and frustrations about marketing, specifically, any misconceptions that they have, any barriers that they have, any topics that appear across more than one credible source, useful language that's being used, potential content opportunities. And I also wanted ChatGPT to highlight any gaps, any uncertainties and any sources that could not be accessed. And the purpose of this report was to help me with my audience research, so then I can use the results to inform my positioning, my messaging, and my content. The process of this particular report is that once it's run, then I will personally check it and approve the initial report. I'll then ask ChatGPT to schedule this report each week and then notify me when it's ready. Before I show you the prompt and the report output, I'm just going to run through some tips based on what I found through experimenting with this. Make sure that you choose dependable sources. So what I mean by that is that work Mode can access them consistently, so they're not behind a login or something like that. Named approved sources usually make the report easier to verify and more consistent from week to week. You can make sure that the sources are accessible online, or you could provide hate Bit with your own sources, such as your own files of customer research or customer reviews, customer question documents survey results, for example, selected industry website previous research documents or information in a connected Google Drive folder. But you also do not need a large collection of customer data to begin with a task like this. If you are a newer or a smaller business, you can give work mode criteria for finding suitable public Internet sources instead. This is what I have done initially. You're asking ChapBT to search Internet sources, then it's important to divine the audience and the location, the topics as well, and the time frame to investigate and also the types of sources to prioritize and which sources to avoid. And also how much evidence is needed before something should be described as a recurring theme. The more specific you are here about where work mode should look, and what counts as sufficient evidence, the more consistent your scheduled reports are likely to be. If possible, begin with five to ten dependable core sources and then allow Wmode to discover additional public sources when they add useful evidence or challenge the findings from your core list. But you can refine the source list as you learn which websites and communities provide the most useful signals for your business. When the research comes mainly from public Internet, I would describe the results as audience signals rather than proven insights about my own customers. They can suggest useful directions to investigate, but they don't automatically represent everyone in my audience. Now, what you can do is try and verify some of the themes that come up from the research, so you can ask your customers or do your own research. Just to verify that the themes are accurate. Remember here as well, that login requirements, platform restrictions, and personalized feeds on social media, for example, can affect what ChatGPT can access. So if you wanted to use social media comments or analytics in this research, then it would probably be better to export them periodically and save them in an approved folder for work mode to analyze. Over time, you could then strengthen the report by adding first party information, such as questions that people regularly ask comments that you regularly get on social media, email replies, survey responses, and things like. 6. Run, Review & Schedule Your Report: Before I run the task, let me quickly show you the prompt I'll be using. You don't need to copy this from the screen because I've included an editable version in the projects and resources section along with the scheduling prompt and content planning prompt, as well. So the first thing you'll notice with this prompt is that it follows the six part framework from the previous lesson. So we have outcome here, context about my business, told ChatGPT what my business is, who my audience is as well, where the geographic focus is. And then I've also told it what sources that I want it to focus on. I've also given it some constraints, some quality checks, and also a review point. What I would say is to treat this template as a starting template rather than a perfect prompt. Obviously, I've been experimenting with this, so it's not perfect and adapt it to your own business, your own sources, and your own output so they reflect your own business. So now I'm going to run the report manually before scheduling it. This gives me an opportunity to check whether the instructions are clear, whether the sources are accessible, and whether the result is genuinely useful for. Tasks like this can take a little bit of time because ChatGPT may be reviewing several sources and organizing the findings. And you can see here that it worked for 3 minutes and 2 seconds before it produced the final report. So let's have a look at what it's created. So you can see here it's created a weekly audience signals and content opportunities report, and it's a draft for review. It's got an executive summary here. Got recurring audience questions. So the main one is, what should I use AI for in my business? And it's got all of the sources here. Got confidence, whether it's a strong signal medium or weak. So it's got all of the questions here that are useful for me. It's got frustrations and misconceptions. And then it's got here emerging signals as well. So here, AI search visibility is becoming a small business question. It is useful because it gives me an indication of what could be useful for future courses like this, future contents or future services that I may want to offer. Business. It's got here, audience, language. So these are some questions here. So again, these are questions that I could create content around blog posts around social media posts, for example, to help my ideal client find my business. And then it's given me five content opportunities here. One useful AI workflow, a four week marketing plan for an owner with 2 hours a week. Freelancers can build a client pipeline. They own AI assisted content that still sounds like you. It's very popular at the moment. And then what I like here is it's got findings that need further validation. So this helps me because I can go away, and if there's things that I want to research more and research further and as my own audience, I can do that. It's also got some gaps and limitations here, which is good. And then it's got all of the sources, so I can go and have a look at it myself if I want what I would do now is I wouldn't go away and immediately turn every suggestion here into content. I would recommend reviewing this critically. Check whether it used the correct time frame here, check whether you can open the cited sources and whether each finding is supported by credible evidence. For example, I'd be more interested in the questions or themes that appear across several sources, and I would also pay attention to the language that people use here when describing their challenges because that could help me to improve future messaging and future content. And like I mentioned before, as well, if a finding is based on one isolated source or one red it comment, for example, I would personally treat that as something to investigate rather than approving trend to base all of my content on. With this, ChatGPT has saved me a lot of time because it's helped me to gather and organize this information, which would have taken me probably days to do. But I still decide which of these signals matter and which are relevant to my business and which ones I want to follow up. First result is too broad. If it's repetitive or if it's missing important evidence, then this is the point where I would refine the instructions. And just a tip here because it's what I did, you can use ChatGPT to help you to refine and improve your prompt, because you probably won't get exactly what you want on the first try. So once you're happy with the report, that's the point to ask Wormde to schedule the report. So if you wanted it to be run every Friday or at the end of every month, for example, you can ask it to do that, so you don't need write that huge long prompt in every time, and then every week or every month or whatever you decide, it will then automatically run in the background and you'll get a notification when it's ready. Do this. In the same chat, you would then say something like this report structure is now approved, schedule the same research task to run every for example, Monday at 9:00 A.M. UK time, but you can obviously adapt to that to however often you would want it to then you'd ask it to review only material from the previous seven days or the previous month or again, however you'd want to do it and return each report to this chat as a draft. Do not publish or share anything. If an important source cannot be accessed, state that clearly. Then you can just type that in the chat and that will be scheduled for you. What I would personally do and what I did do here is to review the first few scheduled reports, and then you can always adjust anything like the sources, the instructions or frequency if you it's definitely a good idea to test a workflow like this before scheduling it. That way, you're not automating an untested prompt and hoping for the best. There might be something that you've missed out, and then every report will have that. In the next lesson, I'll show you how you could turn approved insights like these into a focused content plan using a separate prompt. I'll see you there. 7. Turning Approved Insights into a Content Plan: The weekly reports are not the end of this workflow. Over the course of a week or a month, they can become the source material for the next task, creating a focused weekly or monthly content plan. I recommend keeping this as a separate manually initiated prompt rather than automatically generating content from every new report. Work Mode still creates a content plan, but my role is to still review the weekly research, approve the findings that I wanted to use, and then decide when to start the planning task. This creates an important human review point. I can also give Wormde the current content goal as well, such as building awareness, nurturing trust. Generating inquiries or supporting a launch, for example, so that the plan reflects what the business is trying to achieve. Remember, the more context that you give ChatGPT, the better the output will be. You can also choose the output format for the content plan. Could ask ChatGPT to create a table in the chat itself, or if Google Sheets is connected, you could ask Wmode to create an editable Google Sheet with one row per content idea. Then columns for the insight objectives, and so on. Before I run this second task, let me show you the content planning prompt that I'm using. Can download this from the projects and resources section, though, don't worry about trying to copy it from the screen. This prompt is deliberately separate from the research task. It also narrows the scope by defining the platform Instagram, the audience, and the objectives, and also the information that content idea should include. You can obviously adapt these to suit your own business. Also, as a side note that when I first began testing workflows like this, I tried asking for content across several platforms and formats at the same time. But what I realized is that the results were often too broad and quite difficult to review. I found personally that focused tasks tend to produce better results. So I'm limiting this task to one platform, one month, one main audience, and one clear business objective. This example, my main business objective is to grow awareness of my business and generate relevant inquiries. So in the prompt, I've asked the plan to include the audience insight behind each idea, a suggested content format, a hook and key message, a call to action, any claim that still needs checking, and I've also instructed it to use only findings supported by the approved report and not to introduce new trends or claims without evidence. So these are the guardrails here. So let's run this here you can see it working, and I also will need to allow ChatGPT to edit content or access certain things like my Google Sheets. Even though it runs in the background, just be aware that you may need to be there to give it permission. You can see that this took around 13 minutes. Let's have a look at what it produced. Here, you can see it's created the content plan. It has the week, the publication date, the content pillar, the approved insight, the source, how it supports my business objective, the platform, which is just Instagram for this one, the format, and then it's got hook and key message and call to action. Now this is really good and based on the research but obviously, I would still need to edit the content. Some of it here I've noticed is quite vague in terms of when it's talking about here my services and courses. It's got want help turning this into a plan, explore my services and begin a friendly course. So it doesn't mention any of my courses or services. And that is something that obviously I could add into the prompt. That's something that I would probably refine for the next time. I didn't give it context what my actual services are, what my actual courses are, which ones I want to promote. But as a starting point, I think this is very good and it can save a lot of time. There are some ideas here that I could just take away and adapt. So, for example, this one, only have 2 hours a week. Marketing start here. That could be a really good hook. I could use that as a piece of content or a blog post, for example. Once this plan has been created, that's when I would try and look for themes that I feel would genuinely align with my audience. I would look for hooks that feel specific rather than generic, and I'd also look for opportunities to add my own experience and perspective. Definitely wouldn't automatically create every post that's been suggested on here. Some ideas may be useful. Others might need a different angle, or they might need more of my business in there and more of my experience. I'd always recommend rewriting the final content in your own voice. The value of this workflow for me is definitely not that ChatGPT makes every creative decision for me. It's more that I'm no longer beginning with a blank page. I now have a structured plan informed by reviewed research, which I can refine using my own experience and my own knowledge of my audience. Just to clarify, the complete workflow here is a defined set of sources that feed into a weekly or monthly audience insights report. I then review and approve the useful findings, and then once a week or you could do once a month, a separate prompt is then created to ask Wmode to turn the approved findings from the most recent reports into a content plan aligned with my current. You could do the findings from the foremost recent reports into a monthly content plan, and you could do that maybe once a month. Then I would then manually select rewrite and develop the final content. This is what I mean by thinking in workflows rather than isolated prompts. In the next lesson, we'll look at the checks, limitations, and human review points that make these workflows safer and more useful. I'll see you there. 8. Review, Limitations and Responsible Use: Before using anything that work mode creates, it's important to review it carefully. Remember that a polished looking result or report can still contain mistakes, missing information, or unsupported assumptions. For marketing work, I recommend checking things like names, dates, figures, quotes and statistics. I also would recommend checking links and cited sources, whether the correct files and time frame were used, whether an audience insight is actually supported by evidence. Whether the tone reflects your brand for copy. And for a generated file, I would check every page, section, every slide, or spreadsheet tab. You can also explicitly ask ChatGPT which sources did you use? What assumptions did you make? Which claims are not strongly supported, and what information were you unable to access. It's also very important to protect any sensitive information, so avoid sharing passwords, any private customer data, or any confidential information that you don't have permission to upload or process. As we've already demonstrated in the course, it's important to maintain clear approval points before anything is published, sent or shared externally. Personally, I find it most helpful to treat AI outputs as first draft, research support, organizational support, creative starting points, and workflow. Persistence. Remember that your experience, values, creativity, and judgment still very much matter. The aim with this isn't to remove humans from the process. It's just to remove some of the unnecessary friction and also save time as well with tasks that might take up a lot of time enabling you to spend more time on your business. In the next lesson, I'll show you a quicker example using connected business information to organize your weekly priorities. I'll see you there. 9. More Ways to use Work Mode for your Marketing: Before we finish, let's look at one quick example that uses a connected business tool rather than Internet research. So if the Gmail plugin is available, then Wmode can review a defined group of emails and turn them into a concise weekly priorities brief. So for example, I might ask it to review emails from the previous seven days and identify urgent actions, replies needed, upcoming deadlines, decisions I need to make, useful information with no immediate action, and three recommended priorities for the coming week. For a task like this, I would keep a clear approval boundary. Ask ChatGPT to not send any replies, archive messages, or change anything in Gmail. Here, Wmode can gather information from several messages, decide what needs attention, and then provide a practical business update. Then after refining and testing the task, it could then be scheduled to run on a Monday morning, for example. Thing that I use hat i Bitty Work Mode for is to give me a weekly summary at the end of the week of all of the tasks that I've completed and the progress, and then what things I need to prioritize for the next week, which is really useful because it helps me to see how much I've actually achieved in a week because it's easy to forget sometimes. I also have it set up to every day review my email and my calendar and give me an update on what meetings I have, any important actions from my emails and any important tasks that are outstanding. I also use Trele and I have connected work mode to Trell as well. I can do the same thing. I can review your trellbard, tell you what are the most important things to focus on that week. It can also add tasks to your trellbard as well. So if you're discussing something with ChatGPT and it gives you an idea, for example, you can say, Oh, can you add that to my trellbard and tell it where to add it and it will do it. There are some of the things that I've been doing with it recently. Some other ideas could include an idea organizer that groups all of your notes, voice note transcripts, and any unfinished drafts into a structured content bank, a Zoom meeting follow up that reviews an available transcript or summary, and then drafts decisions, action items, owners and follow up questions, a weekly team update that combines relevant meeting notes, Zoom summaries, and project documents into progress, decisions, blockers and next step. Meeting preparation brief that reviews the calendar events, previous notes, and relevant documents before the next team or client meeting. A customer feedback report that identifies recurring compliments, concerns, questions, and possible follow up actions from your reviews. A weekly content performance review based on an approved analytics report with three suggested experiments for the following week. And another way I have used it recently is I asked ChatGPT to research competitors to benchmark my prices and then create a report. Then out of this report, it created a Google sheet for me, containing all of my prices against my competitors, internal rates for me, and also a quote calculator, which I was very impressed. And also work with ChatGPT sites as well to create interactive websites and lightweight tools. You might want to build a launch planner, a content dashboard, a lead magnet resource, or an internal marketing hub or report. These examples obviously depend on the relevant feature plug in, file or transcript being available and on the permissions that you've granted. I would still ask Wmode to prepare drafts, previews, and summaries for review rather than automatically publishing, sending team updates, sending emails out for you or changing external system. Say the most useful workflow will depend on where you are losing time or repeatedly organizing the same information, and it's probably best to start with one narrow workflow, one dependable source or connected tool, and one clear output because you can always expand it later if it proves useful. In the final lesson, I'll help you choose your first workflow and bring the framework together into a practical next step. I'll see you there. 10. Final Exercise and Next Steps: Thank you so much for taking this class and congratulations on reaching the end. We've explored what work mode is, how to brief it clearly, and how to build, review, and schedule an audience insights report. We then turned approved findings into a separate content plan and looked at responsible review and connected tool examples. For your final exercise, I'd recommend choosing one marketing task that normally takes you a meaningful amount time, gather two or three useful sources and brief work mode using the framework from this class. Remember, the framework is outcome, context, sources, constraints, quality, and review point. You can find the example prompts in the projects and resources section that you can edit yourself. Remember to run the task manually before deciding whether you want to repeat or schedule it and then reflect on three questions. What was genuinely useful? What needed correcting or refining. And where did my own knowledge and judgment add the most value? And remember you can always refine your prompt and experiment, and I would encourage you to do so. If there is one thing that I hope you take away from the class, it is to start with the problem and not the tool. So, for example, if there is something in your business that takes you a lot of time each month, can ChatGPT Work Mode help you to automate it? For example, you might create a monthly marketing dashboard from your data that takes you hours and ChatGPT could do it in 10 minutes. Remember, you don't need to automate your entire business. Start with one focus task that creates a useful, reviewable result and then refine it only if it genuinely supports the way that you work. Remember that AI should always support your creativity and your expertise and not replace it. Well, your past project, I'd love for you to share your workflow snapshot in the Project Gallery. So this would include your chosen task, your final brief or prompt for ChatGPT, and then a short reflection on what worked and where human judgment was needed. You have not run the prompt yet, then I'd still love to see your prompt. Just please remember to remove any private information before sharing. And I'd love to see how you adapt the prompt to your own business and context, and I will provide feedback on the projects shed. If you've enjoyed the class, I'd really appreciate a review and a follow here on Skillshare. Thank you again for learning with me, and I'll see you in the next class.