Craft a Winning Marketing Strategy for Your Small Business With ChatGPT

1. Welcome!: I get it. You're a small business owner, freelancer, or aspiring entrepreneur, juggling 1 million tasks, and marketing feels like the hardest one to tackle. What if you had a tool that could take the guesswork out of creating a strategy, helping you to brainstorm ideas, understand your audience, and set clear goals fast. That's exactly what we're exploring in this class. AI tools like Chat GPT are transforming the way businesses approach marketing. Is estimated that the AI market in the UK will exceed 4.5 billion pounds in 2024, a huge value for a still maturing technology. By adopting tools like this now, you can save time, make smarter decisions, and gain a competitive edge in your industry. Hi Bijan I'm Louise, a freelance marketing specialist with over 13 years of experience. Also a top teacher here on skill share, where I've taught thousands of students how to master marketing for their small businesses. In this class, we'll explore how to use hat GPT, a powerful AI tool to craft a winning marketing strategy. You'll learn how to assess your business, understand your audience, set achievable goals, develop effective tactics, and track your results for continuous improvement. And this isn't just theory. Throughout this course, you'll be creating a hands on project, your very own customized marketing strategy. The end of the class, you'll have a clear, actionable plan that you can start implementing right away. This class is designed for small business owners, freelancers, and aspiring entrepreneurs who want to take control of their marketing without feeling overwhelmed. Whether you're just starting out or looking to refine your approach, this is the class for you. All you'll need for this class is a free hat GPT account and a clear goal for your business. Don't worry, I'll guide you through every step. Let's transform the way you approach your marketing strategy with Chat GPT. I'll see you in the first lesson. 2. Your Class Project: Welcome to your class project. For this project, you'll be crafting a customized marketing strategy for your business using Chat GPT as your assistant every step of the way. By the end of this course, you'll have a clear, actionable plan tailored to your goals, audience, and unique challenges. I know that marketing strategies can feel overwhelming for small business owners. It's hard to know where to start. And sometimes even just finding the time to create one can feel impossible, especially when you're already wearing so many hats. But here's the thing. A clear marketing strategy is essential. It sets the direction for your business, helping you focus your time and energy on what really matters. This is why I've started using hat GPT. It's helped me to save so much time, break down the process into manageable steps and stay on track. Project is my way of sharing these tools with you so that you can create a strategy that works for your business without feeling overwhelmed. Throughout the course, I'll be guiding you through each section of your marketing strategy one step at a time. At the end of each lesson, there'll be an activity to help apply what you've learned to your project. Here's how it breaks down. First, we'll be using Chat GPT to help analyze your current situation, including to help complete a SWOT analysis. We'll then be having a look at your market and competitors and using Chat GPT to help gather insights and summarize your findings. We will then be using hat GPT to help define your target audience and create a customer persona. We'll then be setting smart goals, including one to two specific, measurable and actionable goals, refining them with hat GPT, if needed. We'll then be using Chat GPT to help develop tactics to help your goals. And then we will be using Chat GPT to help identify KPIs to measure your success. I've included some helpful resources in the projects and resources section to guide you, including a project template to help structure your marketing strategy. When you're ready, I'd encourage you to share just one section of your strategy with the class in the project gallery. This could be your SWOT analysis, your customer persona, or even your smart goals. Sharing even one part will allow you to get feedback, connect with other students, and refine your ideas even further. I'll also be checking in regularly to provide feedback and answer any questions you might get started, head over to the projects and resources section and download the project template. Remember, this isn't just a class exercise. This is a real strategy that you can start using in your small business right away. Now, if you're ready, let's start Lesson one, where we'll explore what Chat G PT is and how it can help your business. I'll see you there. 3. An Introduction to ChatGPT: Et's start with the basics. What is Chat GPT, and how can it help your small business? If you've ever wished for an assistant to brainstorm ideas, research your markets, or just organize your thoughts, Chat GPT is that assistant. It's a powerful AI tool that makes complex tasks faster and easier, saving you time and helping you focus on growing your business. Okay. Chat GPT is an AI powered language model developed by Open AI. Essentially, it's a chat bot that can generate text based responses, answer questions, and help you create or organize ideas. Think of it as a brainstorming partner or research assistant that's available 247. Chat GPT has evolved significantly over time. The current version, GPT four is much more advanced than earlier models. Offering smarter and more accurate responses, it's part of a larger trend of AI tools transforming the way we work. Businesses that embrace these tools are now staying ahead of the game. Let's talk about why Chat GPT is a game changer for small business owners. Here are a few ways it can help. Save time. Chat GPT can pull together ideas or research that might take you hours to compile manually. For example, you could ask Chat GPT to suggest marketing ideas for a new handmade jewelry business targeting eco conscious customers. Chat GPT can also help you with brainstorming ideas. If you need fresh ideas for a campaign, Chat GPT can generate suggestions to help you get started. So for example, you might ask Chat GPT, what are five creative Instagram post ideas for a coffee shop. Chat GPT can also help you to simplify tasks. So for example, from drafting emails to creating social media captions, it can help with simplifying everyday tasks can also help with assisting you with research. So whether it's trends in your industry or customer insights, Chat GPT can provide a solid starting point. So for example, you could ask Chat GPT. What are the latest trends in sustainable fashion for 2024? Chat GPT has both paid and free options available. E version is great for most tasks and fine for using alongside this course. But if you're looking for more advanced features like more in depth responses or higher limits, you can explore the paid version called Chat GPT plus, which runs on the latest GPT four model. Now, here's the golden rule. Chat GPT is only as good as the instructions that you give. Clear detailed prompts lead to useful responses. While vague ones might leave you frustrated. For instance, instead of asking Chat GPT, what are some good marketing ideas? You could instead say, I run a small business selling handmade jewelry. My target audience is women aged 25 to 40 who value sustainable fashion. What are some creative ways I can market my products online? Notice how I provided context business, my audience, and my goals. This extra detail helps Chat GPT give me tailored suggestions. And here's another pro tip. Give Chat GPT a role. For example, throughout this course, we'll ask Chat GPT to act as a marketing strategist. This will help to frame its responses to be more focused and relevant to our goals. Let's manage expectations. Chat GPT is a fantastic assistant, but it's not a replacement for your own strategic thinking. What it is great for is brainstorming, generating ideas quickly, researching, pulling information together fast and organizing, helping you to structure your plans. But it can't run your business for you. Think of Chat GPT as a really smart assistant. It's great at helping you to get started, but it's your expertise that will make your marketing strategy shine. One common misconception is that Chat GPT can handle everything perfectly on its whilst it's incredibly powerful, remember, it's not a mind reader. It works best when you guide it with clear and specific instructions. Of course, chat GPT isn't perfect. There are a few things to keep in mind throughout this course. Chat GPT is not always correct. Always double check and verify its output, especially for data or industry specific advice. AI always works best when coupled with the human example, hatGPT cannot independently verify the accuracy of the data it provides, and it may present incorrect or fabricated information confidently. It sometimes invents references citations or statistics, which are called hallucinations. ChatGPT also has limited knowledge. So depending on the model you're using, it may not have access to real time information or the latest trends. So while hatGPT can access the web for real time information when enabled, its core training data is static and doesn't inherently up. Can lead to inaccuracies in topics that evolve rapidly, for example, technology, medical research, or politics. There are also limitations in memory. So hat GPT has a limited context window, which means earlier parts of lengthy conversations might get forgotten or ignored. And as we've already explored, Chat GPT's output is highly dependent on the clarity and detail of user input. So ambiguous or poorly phrased questions can lead to irrelevant or unsatisfactory answers. Let's recap what we've covered in this lesson. Hat GPT is an AI tool that helps small businesses save time and brainstorm ideas. Clear prompts and detailed context are essential for useful results. It's a tool to assist and not replace your strategic thinking. Always verify its output and be aware of its limitations. Now you know what chat GPT is and how it works, it's time to put it into action. In the next lesson, we'll dive into situation analysis, which includes assessing where your business stands and using Chat GPT to guide the process. I'll see you there. 4. Situation Analysis With ChatGPT: Before you can build a winning marketing strategy, you need to know where your business stands. That's where a situation analysis comes in. It's like creating a map before starting a journey. You need to know your starting point to figure out the best path forward. A situation analysis is a structured way to assess your business's current position. It helps you to identify what's working, what's not working, and where opportunities or challenges might lie. It typically includes your business goals and challenges, what's going well and not so well, insights into your competitors, customers, and overall market. This process is essential because it gives you clarity. It helps you to focus your efforts on what truly matters for your business. One common framework for situation analysis is a SWOT analysis. This stands for strengths, what your business does well, weaknesses, areas where you could improve, opportunities, external trends or factors you can take advantage of, and threats, challenges or risks you need to manage. For example, a bakery might identify the following. Strengths, unique recipes, and a loyal local customer base, weaknesses, limited kitchen space, or a lack of catering experience, opportunities, growing demand for event catering, and threats could be competition from larger bakeries or food delivery services. SWOT analysis is like a snapshot of where your business stands right now. It's a powerful tool for prioritizing your goals and focusing your strategy. Creating a SWOT analysis from scratch might take hours of brainstorming and research. But with Chat GPT, you can get a solid draft minutes. In this lesson, we'll focus on the internal analysis, which is all about what's happening inside your business. Start with these key areas mission and values. So what drives your business? Business goals. What are you trying to achieve? Challenges. What's holding you back? What's working and not working? Reflect on your current strengths and weaknesses. Once you're comfortable with this, you can then expand into other areas like current performance. How are you right now, competitors and target audience. Who are you up against, and who are you targeting? And customer insights. What do you know about your customers so far? This information can help you craft an overview of your business or current situation, which can then be provided to Chat GPT as context. Now, you might be wondering, what if I don't have much information about my business yet? Don't worry, Chat GPT can still help. You're just starting out, focus on your goals and challenges. For example, you could say, I'm a freelance designer looking to grow my client base. My biggest challenge is finding high paying clients, but I'm great at building relationships. Chat GPT can then use this basic input to help you craft a SWOT analysis and identify where to focus your energy. Remember, you don't need to have all the answers up front. Just start with what you know. He. Let's take a quick moment to reflect. Drop down the following your main business goal. What are you trying to achieve over the next six to 12 months? Challenges. What's holding you back? What's working and not working? List some of your current strengths and weaknesses for your small business. These will come in handy when we use Chat GPT to create your SWOT analysis. Now, I'll share an example prompt that we can use with Chat GPT to conduct an internal analysis, which we'll then go through in more detail. I want to start with the situation analysis of where my business is now. Act as a marketing strategist specializing in my industry, EG online education and pretend you work for me. You are an expert at what you do. Using the documents provided and my current business overview, conduct a thorough SWOT analysis of my business. Present the SWOT analysis in a table with two to three detailed bullet points for each category, strengths, weaknesses, opportunities, if additional context is needed, ask clarifying questions before proceeding. Focus on insights that directly impact achieving my goal of insert specific goal, list key takeaways and actionable suggestions based on the SWOT analysis. In addition to this prompt, you will need to provide chat GPT with your additional context, as much context as you can about your business. Can upload files in the paid versions of hat GPT, like Chat GPT plus. But if you're using the free version, you won't be able to upload files for detailed analysis. However, in the free version, you can copy and paste text for hat GPT to analyze. Let's break down this prompt to understand why each part is important. So the first part act as a marketing strategist specializing in my industry. This gives Chat GPT a role to play, helping it frame its response in the right context. Using the documents provided and my current business overview. This ensures hat GPT focuses on specific relevant information. Remember, you can tailor this depending on which version of hat GPT you have. So if you can't provide documents, you can paste in your current business overview, and then you can tweak the prompt accordingly. A thorough SWAT analysis. This specifies the task you want Chat HPT to perform. Present the SWOT analysis in a table with two to three detailed bullet points for each category. This ensures the output is clear, structured, and easy to interpret. If additional context is needed, ask clarifying questions. This allows ChatPT to guide the process if your input is incomplete. Focus on insights that directly impact achieving my goal of. This makes the analysis actionable and goal orientated. Feel free to tweak the prompt to suit your style or industry. Don't be afraid to try different approach. I have created an example of some business context for a pretend business. I have said, I'm a freelance marketing expert looking to grow my client base. My biggest challenge is finding clients, and I have a lack of time because I currently work a full time job. I want to make my freelance business full time. My target customers would be small businesses in the UK. My strengths are that I have over ten years experience in the industry, but I do have confidence in my abilities. I currently market myself on social media, mainly LinkedIn. I have 100 followers so far. I have a website, very little traffic at the moment. I'm not sure who my competitors are. Currently, I only have two small clients, but it's not enough to make full time income. After this, this context, you can paste in the prompt that we had before. So it's the exact same prompt, but we would change the industry to freelance marketing. And then we would change the goal to the specific goal. So in this case, it would be increasing my Rlance lien base. So this is asking Chat GPT to use this information and create a SWOT analysis. So as you can see, Chat GPT has created the SWAT analysis based on the overview that I pasted in here. It was only a brief overview, so the SWOT analysis is not that detailed, but that just shows that the more detail you add into your prompt, the more detail you'll get out. But this is still a good starting point and it can still help to trigger some ideas that you might not have thought of. So it's got some opportunities here growing LinkedIn presence and how to do that, how to grow website traffic. And obviously, you can go back to Chat GPT for more details. So if you wanted any of these ideas to be expanded upon, you can then follow up with Chat GPT and ask for a specific plan. If you wanted to share your LinkedIn profile with Chat GPT, and you could ask Chat GPT to audit that and to suggest specific content relevant for your industry or how you could improve your page. So this is a good starting point, and it will allow you to delur into the areas that you want to add there are a few common mistakes to watch out for. Providing vague prompts, which can lead to generic responses. Always give as much context as possible. Expecting Chat GPT to do all the work. Remember, it's a partner, not a replacement. Forgetting to refine the output to reflect your unique business situation. Keep these in mind and you'll get much better results. What we've covered today. A situation analysis is essential for understanding where your business stands. A SWOT analysis is a simple but powerful framework to identify strengths, weaknesses, opportunities, and threats. Chat GPT can save you time by helping you organize and analyze your internal data. Providing detailed context to Chat GPT is the key to getting valuable insights. Now it's your turn. Use Chat GPT to help draft SWAT analysis for your own business. Remember, Chat GPT is a tool to assist you, not replace your expertise. Think critically about what's relevant and tweak anything that feels too generic. The more context you provide, the more useful the analysis will be. If you feel comfortable, share your SWOT analysis in the project gallery. In the next lesson, we'll use Chat GPT to help analyze your market and competitors. This will make your SWOT analysis even stronger. I'll see you there. 5. Market Analysis With ChatGPT: Mm hm. Welcome to Lesson three. Now that we've analyzed your business' internal position, it's time to look outward. Understanding your market is key to staying ahead in today's fast paced business world. But where do you start? That's where market analysis and hat GPT comes in. Before we start, take 30 seconds to jot down what you think are the biggest trends or challenges in your industry right now. Is it customer behavior, rising costs, or maybe a shift towards new technology? Hold on to these thoughts. They might align with what we uncover using Chat GPT. Market analysis is a process of gathering, analyzing and interpreting information about your industry. It helps to answer questions like, what are the key trends in your market? What external factors might impact your success? Market analysis gives you the context you need to make informed decisions and seize opportunities. Think of market analysis as the foundation of your strategy. It sets the direction for everything else from identifying opportunities to refining your tactics. Traditionally, market analysis involves digging through industry reports, scouring the web, and compiling endless data. Chat GPT can help to speed this process up by synthesizing reliable information into actionable insights. If you already have data, whether it's sales reports, customer survey data, or notes from customer research, you can even use hat GPT to identify trends or opportunities that you might have missed. One key tool for market analysis is the pestle framework. It helps you to evaluate the external factors influencing your business, like political factors such as government policies or regulations, economic trends like inflation or consumer spending, technological factors such as innovations, shaping your industry. For example, in the online education industry, the rise of AI powered learning tools would fall under technological while increasing demand for affordable courses reflects economic factors. Organizing insights into these categories gives you a clear view of opportunities and challenges. And Mm hmm. So now we'll go through an example prompt that you could use with ATEPT for market analysis. So this is an example prompt that I've used for my own business, and this can be adapted for any industry. So the prompt is act as a marketing strategist specializing in the online education industry in the UK. Conduct detailed industry research using reliable sources from research companies only, such as Statista, Mintel, McKinsey, or other credible industry reports to identify key trends and developments expected to impact the online education sector in 2025. Based on this research, perform a detailed pestle analysis, political, economic, social, technological, environmental, legal, with a focus on the UK online education sector. Present the findings in a comprehensive table format, and for each pestle factor, explain its relevance to the industry, provide specific examples or data to support the analysis, offer actionable insights tailored to businesses operating in the online education space. Additionally, include a brief summary of how the identified trends could influence strategies for small businesses targeting freelancers and small business owners in the UK online education market. So here with this prompt, we are giving Chat GPT a role to play. We're giving a lot of context on what the industry is on who the target audience is, and we're giving very specific instructions for the task and the output. So, yes, it may be quite a long prompt, but that level of detail then ensures that you're more likely to get a response that is useful and something that you can work so I used this exact prompt on Chat GPT in relation to my own business, which is in the online education industry. And what it gave me back was pretty good. It gave me some key trends for 2025. It's used the reliable sites that I've asked it to. So Statistic, Mackenzie and Company for the stats, and then it's presented a pestle analysis for my sector in a table. It's got the relevance to industry, some examples, and some actionable insights as well. So this again, is a really good starting point for me to add into my strategy and then refine it. And it's also got a little summary here. Gives me some ideas on how I can capitalize on this and what things I can do to address specific opportunities in here, how I can overcome some of the risks that have been identified, and then it's listed the sources. So this output was a really great starting point, but I would need to go through check the sources, make sure the stats are correct. Also refine it further before I added it into my strategy. Always make sure that you check and verify the sources, especially stats. And remember, if you already have some data and research and you don't need to start from scratch like this, you can tweak the prompt accordingly to analyze the data that you've already got. Don't be afraid to experiment with different prompts until you're happy with the response. It will never be perfect, but it's a really great starting point, and it just helps to save loads of time. So, in addition to the pestle analysis, Chat GPT can also help with other areas of market research, such as friend identification. So you could ask Chat GPT something like what are three trends in the online education market or your industry for 2025. You can ask CHAT GPT to do a GAAP analysis, so you can ask what unmet needs exist in my industry and how can small businesses address them? And you could also ask Chat GPT to help with scenario planning. So, for example, you could ask something like if economic conditions worsen in 2025, how might that impact? Or businesses. Here's what we've covered in this lesson. A market analysis is crucial for understanding external factors affecting your business. A pestle analysis organizes these factors into key categories. Chat GPT can save you time by analyzing trends and offering actionable insights, but refining and verifying its output is key. Now it's your turn. Use Chat GPT to create a pestle analysis or identify key trends in your industry. If you already have some market research, then you could ask Chat GPT to use that in the pestle analysis or to identify key trends Remember to share the output in the project gallery. It doesn't need to be perfect. This is your chance to get feedback and refine your strategy. Market analysis might seem overwhelming, but with hat GPT, you have a powerful partner to help break it down. In the next lesson, we'll focus on using hat GPT for competitor analysis. I'll see you there. 6. ChatGPT for Competitor Analysis : Every business operates in a competitive landscape. To stand out, you need to understand who you're up against, what they're doing well, what they're missing, and how you can differentiate yourself. This is where competitive analysis becomes a game changer. And with the help of Chat GPT, you can make this process much faster and easier. Let's get started. Competitive Analysis is the process of researching your competitors to gain insights into their strengths, weaknesses, and strategies. It helps you to answer questions like, Who are your key competitors? What are their unique selling points or USPs? What gaps exist in the market that you can fill? By identifying opportunities and potential threats, you can refine your strategy to stay ahead. Traditionally, competitive analysis requires hours of research. Chat GPT, you can speed this process up by summarizing large amounts of data and identifying trends. For example, you can ask Chat GPT too. Summarize a competitors strengths and weaknesses based on their website or reviews. Compare competitors in your industry based on their pricing, offerings or branding, identify market gaps or opportunities for differentiation. Here are some example prompts that you can use to analyze your competitors. Summarize the key offerings and unique selling points or USPs of competitors name. Focus on their strengths and any potential weakness. Compare the pricing strategies of competitor A, competitor B, and competitor C. Highlight any patterns or gaps. Analyze customer reviews for competitor's name on platform. Identify recurring themes in what customers like or dislike and summarize in a table. You can either collect the reviews yourself using this approach, or you can use an AI tool connected to the Internet. Based on competitors names, website. What are three areas where my business could differentiate itself. Now, you might be thinking, What if I don't know who my competitors are? That's okay. Chat GPT can help with that, too. You could use a prompt like this. Act as a marketing strategist. Identify five competitors of my business and then put your business in bracket. So in my case, a freelance skill share marketing course creator and present the information in a table. Analyze their current strengths weaknesses, USPs, products, services offered, target audience, company size, and social media platforms used. Include links to their websites and any social media pages. This prompt helps you to identify key players in your industry and organize the data in a structured way. From there, you can use the information to refine your strategy. Remember to give Chat GPT as much information and context about your business as possible to get the most from this prompt. Once you have a list of competitors, you can then take it a step further with a follow up prompt such as using the competitor analysis data, create a SWOT analysis in relation to myself and my business, include my strengths, weaknesses, opportunities, and threats in relation to competitors. This summary not only highlights where you stand, but also identifies areas where you can improve or differentiate yourself against competitors. Use this prompt on my own business, and I just wanted to share the results that it gave and also the importance of being very, very specific in what you're asking because I've done it a few times and I've got different answers each time. So I asked it to identify five competitors of my business, a freelance marketing consultant in the UK and present the information in a table. So it identified some competitors here, as well as links to their social media and website. So now, this is really good information for me now to go away and have a look at each of these competitors. And then it's given me some insights here, some opportunities that I can differentiate myself and strategic focus. So that was me asking it to identify competitors in the freelance marketing consultant space. But then I asked it again to identify those ones that actually target small businesses in the UK. So then it's given me some completely different competitors, so it's narrowed it down a bit more. So this is a little bit more relevant to me. And then I even went a step further and asked it to identify people that do similar courses to myself on skill share, and it's identified some other teachers on skill share that do similar courses, including strengths, weaknesses, opportunities, et cetera, and how I can differentiate myself. So each scenario has given me different answers. So that's why it's really important to be super clear on exactly what you're asking. What is your business? What is your audience? Very, very specific because you don't want to be going down a rabbit hole of competitors that aren't relevant to you. So that's just something to bear in mind. Now I can go a step further. Now I've got my table of competitors. I can ask Chat GPT to compare the offerings. So I've just picked the top one here and this one here, and I've just said to compare the offerings of Emma Drew and Marketing Tom, highlight differences in content pricing and target audience, suggest one way my business can stand out. Very quickly, it's done a comparison of those two competitors. It's put it all in a table, and it's focused on the content, the depth, the product services, the pricing, the target audience, delivery style strengths, weaknesses. And then it's got some differences, and then it's got how my business can stand out. So it's offering me strategies that I can do to stand out from these two specific competitors. But obviously, you could do the same all of these competitors, it's just a really useful way to get started and to give you some ideas. While Chat GPT is a great starting point and can save you so much time in this area, always verify its insights. For example, cross check competitor details on their websites, review third party reports or validate pricing information directly. Are a few common mistakes to avoid only focusing on direct competitors and ignoring indirect ones. Assuming hat GPT's first output is perfect, always refine and cross check. Getting to use insights from competitor analysis to refine your own strategy. Here's a summary of what we've covered in this lesson. Competitive analysis helps you to understand your competition and identify opportunities. Chat GPT can streamline this process by summarizing data and identifying trends. Always refine and verify hat GPT's outputs to ensure accuracy. Using these insights, you can refine your strategy differentiate your business effectively. Now it's your turn. Use Chat GPT to analyze at least one competitor in your industry. Try one of these prompts. Summarize the strengths and weaknesses of competitor name. Compare the branding strategies of two competitors. Identify a gap in competitors names, offerings, and suggest how your business could fill it. Once you've completed your analysis, share one key insight in the project gallery. In the next lesson, we'll focus on understanding your customers. You'll learn how to use Chat GPT to create detailed customer personas and uncover valuable insights to connect with your ideal audience. I'll see you there. 7. ChatGPT for Customer Analysis: Mm hm Your customers are the heart of your business. The better you understand them, who they are, what they need, and how they behave, the better you can tailor your products, services and marketing. In this lesson, we'll explore how to use Chat GPT to gain deep insights into your customers. Whether you already have data or you're starting from scratch. Let's get into it. Before we dive into hat GPT, let's start with what you already know about your customers. Take 30 seconds to jot down three things you know about. Could be their demographics, challenges, or even how they typically find your business. If you're unsure, that's okay. Chat GPT can help you fill in the gaps. Customer analysis is the process of understanding who your customers are, their motivations, needs, and behaviors. It answers questions like who is your target market? What problems are they trying to solve? How do they interact with your brand or others in your industry? By truly understanding your customers, you can improve your message. Creating messaging that speaks directly to them, create more targeted products or services, build stronger relationships, and drive loyalty, choose the right channels to promote your brand. Traditionally, customer analysis involves conducting surveys, focus groups, or reviewing customer data. While these are still valuable and should still be used, Chat GPT can complement them by organizing your data or generating customer personas based on trends or insights. Here's some ways that hat GPT can help. Analyze customer feedback or survey results to spot recurring themes. Summarize pain points or challenges based on reviews or testimonials, generate detailed target audience personas to help guide your strategy. Here are some example prompts you can use to analyze your customers. Analyze these customer reviews for recurring themes or pain points. Summarize the key insights in a table. Based on this survey data, identify the top three motivations for my customers and suggest how I can address these in my marketing. Act as a marketing strategist for a freelance marketing course business. Outline my target audience based on industry trends and create a detailed persona with demographics, motivations and behaviors. Don't worry if you're just starting out or don't have much customer data yet. Chat GPT can help you to define a target audience and create a customer persona based on broader market insights. Why is this important? When you understand your customers, you avoid wasting time and money on strategies that don't work. Owners ensure that every marketing effort speaks directly to your audience. Here's an example of a great starting prompt. Keep acting as an expert, marketing strategist for my insert your company here. Based on your analysis so far and industry trends, outline the target market that has the most opportunity for me to market my courses or services too. Create a target audience persona with a name, gender, age group, location, motivations, needs, pain points, challenges, interests, behavior online, favorite websites and social media sites. Present this in a table. This prompt provides a foundational understanding of your ideal customer. From here, you can refine the persona as you gather real world data. If you're creating this strategy all in one chat session with Chat GPT, that's fine. But if you're coming back to this at a later date or starting in a new chat, then because the prompt references previous analysis, it might be worth resharing your analysis with Chat GPT from the previous chat, you can either paste all of this information into a Word document and then attach it to your chat when you ask Chat GPT, this prompt, or you can paste it into the text box just before the prompt. This will just ensure that Chat GPT has the most up to date information. So next here are just three tips for making sure that your customer persona is actionable. Focus on behavior and motivation. So go beyond demographics to understand why they need your product or service. Beat specific. The more detailed your persona, the more actionable it becomes and keep it realistic. Your persona should reflect actual customers and not an idealized version. Here's an example of persona that Chat GPT has created for my business using the prompt that we've just been through. It's created a persona called Emma Thompson, a female age 30 to 45. And the motivations for Emma is that she wants to build a successful sustainable business. She wants to gain confidence in marketing strategies. She wants to attract and retain clients, and she wants to learn modern actionable digital marketing. She needs affordable and beginner friendly courses. Her pain points are she's got a limited time and budget for learning new skills. Once you have a clear picture of your audience, you can then use Chat GPT to segment them into smaller, more specific groups, which can help with messaging. For example, I've asked Chat GPT to break this persona down into smaller groups. So, for example, in my case, small businesses, entrepreneurs, and freelancers, because the three areas that it mentioned here would be a good audience for me. Target. You can see here separated it out into small business owners, which it's called the Builders, freelancers, which is called the free agents and aspiring entrepreneurs, which is called the Dream Chasers. So it's given each persona a name, an age and motivations, needs, pain points, challenges, interests, behavior, websites, and some key messaging as well. So this could just help me when creating marketing assets. If I wanted to specifically target small business with a specific course, then I can use different messaging to if I want to target lances, for example. Given me a summary of each segment as well, which is really useful. Prompt that you could use for this is for each audience segment, create a value proposition and a key marketing message, include specific pain points, benefits, and a call to action for each. You could ask hat GPT, which segment would be the best for you to target. So which would offer you the most impact? And I have asked Chat GPT, that very question, and it recommends targeting the freelancers or the free agents, and it's giving me some ideas of what I can do to target that segment, why the freelancers offer the most impact. And then it's done a comparison of the other segments as well. Obviously, this would be your own decision in terms of what segments you want to target, but hatEPT can help you to make that decision and give you some good guidance. It would also depend on your competitors and where there is a gap in the market. Your industry research. So you could also ask Chat GPT at this point when you're asking which segment would offer the most impact, also include your competitor analysis and ask in terms of your competitors as well. For example, when I asked the question again, but asked Chat GPT to take into account the competitor analysis and which demographic would help me to stand out from competitors, it's changed its answer to small business owners, and it's given me some reasons why. And it also is saying how I can stand out in this segment. And what about the other segments? It's saying that, for example, while freelancers are easier to reach competitors already dominate this niche, making it harder to stand out. This is why it's really important to give Chat GPT as much information as possible and as much context as possible because this just shows that you can get completely different answers, depending on how you word the question and what information and context you provide. Another thing is that customer personas can then also help to guide you with content creation. So, for example, you could ask Chat GPT. Blog topics would resonate with a specific persona. I've asked Chat GBT what blog topics would resonate with Alex Morgan, the freelancer, which is one of the personas that Chat GPT created, and it's given me ten blog topics that would resonate with Alex, the freelancer, focusing on their key challenges, pain points, and interests. So for example, Linked in marketing for freelancers, TikTok for freelancers. And it's got some other ideas as well. Then the next stage here is that you could use Chat GPT to then help with drafting an outline for one of these blog posts. Whilst Chat GPT provides a great starting point in this area, always validate its output with real world data. For example, talk to actual customers and ask for their feedback, review analytics from your website or social media to confirm audience behaviors, adjust personas or messaging based on what you learned directly from your audience. Here's a summary of what we've covered in this lesson. Customer analysis helps you to understand your audience and tailor your offerings. Chat GPT can help you to create customer personas, segment your audience, and craft messaging. Always validate Chat GPT's insight with real world data to ensure accuracy. Now it's your turn. Use hat GPT to create a customer persona for your business, segment your audience into smaller groups and develop messaging for one segment. Once you've completed your project, share one persona or messaging strategy in the project gallery. In the next lesson, we'll focus on setting smart objectives for your strategy. In Chat GPT, you'll learn how to craft clear, actionable objectives that align with your strategy. I'll see you there. 8. Crafting SMART Objectives With ChatGPT: Every successful business starts with a clear direction. That direction comes from setting objectives, but not just any objectives, smart objectives. In this lesson, I'll show you how to use Chat GPT to create clear actionable objectives that align with your business goals. Let's turn your ideas into action. So if you haven't heard of smart objectives, they are essentially a framework to help you to create objectives that are specific. In clearly define what you want to achieve measurable, as in they include criteria to track progress and success achievable, to ensure the objective is realistic given your resources, relevant to make sure the objectives are aligned with your overall business strategy and goals and timebund. They include a deadline to create urgency. For example, instead of saying, I want more customers, a smart objective would be increase email sign ups by 25% in the next three months through a targeted social media campaign. Smart objectives give you clarity and focus, helping you to stay on track and measure success. Letting smart objectives can feel overwhelming, especially if you're juggling multiple priorities. The insights you've gained from analyzing your situation and the market will make setting smart objectives much easier. You can use those findings to guide your objectives. At GPT can help by organizing your ideas into clear objectives, ensuring your objectives aligned with the SMRT framework, providing examples or suggestions based on your businesses and needs. Here's a powerful prompt to help you create and prioritize your objectives. Act as a marketing strategist. Based on the research so far and my 2025 goals for my business, insert your goals here. Suggest up to five smart objectives to help me meet my overall business goals. Present the objectives in a table with the following columns. Objective, how it aligns with the goal, which goal it aligns with priority level and time frame. Briefly explain why each objective is prioritized in this order. The table format makes the output clear and actionable. Including timeframes ensures each goal is measurable and creates a sense of urgency. Asking for prioritization helps you focus on what matters most. Here's an example of this prompt in action and how I could use it for my own business. So I copied the prompt in and then I've added some goals for my business. Now, these are just example goals, not real goals, but just to give you an idea of how this could look. So the first goal I've added is to transition from full time employment to full time freelance work by the end of 2025 and grow my email list by 20%. And then I've asked for smart objectives to help me meet these goals. So here, it's presented the table in the format we asked for. So it's got different objectives, how it aligns with the goal, which goal each objective aligns with, priority level, and a time frame. This gives me everything that I need to focus on over the next 12 months or so, and it's got some prioritization explanations as well. So this structured approach has helped me to narrow my focus and set actionable deadlines for achieving my objectives. Again, this is just a guide, and it all depends on your specific goals, so what goals that you put here. And also any research that you've got so previous research, from the SWOT analysis, from the situation analysis, from the market and customer and competitor analysis, you can give all of that to Chat GPT in this section as well so that it's got all of the background and it knows exactly what you want to achieve and what you're working with. There are a few common mistakes to watch out. Setting objectives that are too vague or ambitious, setting objectives that don't align with your overall business goals, forgetting to tie objectives to measurable outcomes, overloading yourself with too many objectives at once. Focus on quality over quantity. And remember, it's better to achieve one great goal than to half finish five. What we've covered in this lesson. Smart objectives help you to set clear actionable objectives for your business. Chat GPT can simplify the goal setting process and provide tailored suggestions. Always prioritize your objectives based on their impact and feasibility and include time frames to stay on track. Remember, smart goals aren't set in stone. Revisit and adjust them as your business evolves or new opportunities arise. Now it's your turn. Use Chat GPT to create one to three smart objectives for your business, align with your business goals. Refine your objectives to ensure it aligns with the smart framework. Prioritize your objectives to focus on what matters most. Once you've crafted your objectives, share them in the project gallery. Sharing your objectives will inspire others and help you to stay accountable. In the next lesson, we'll explore segmentation, targeting, and positioning to refine how you connect with your audience. I'll show you how to use chat GPT to identify the best segments for your business and craft messaging that resonates. I'll see you there. 9. Positioning Your Business Wiith ChatGPT: Welcome back. Now that you've defined your audience and set your goals, it's time to take the next step positioning your business. If you're starting from scratch, don't worry. I'll guide you through creating a clear and effective positioning strategy. And if you already know your positioning, that's fantastic. In this lesson, we'll explore how Chat GPT can help you refine, validate, and even enhance your strategy to ensure it resonates with your audience. Positioning is about carving out your unique place in the market. It's how you communicate your value to your audience and differentiate yourself from your competitors. It helps to answer questions like what makes your brand or business unique? Why should your customers choose you over someone else? How do you solve their specific challenges? Developing a positioning strategy can feel complex, but ChatPT helps to simplify the process by helping you to identify your unique selling proposition or USP. Tailoring your messaging to resonate with your target audience, providing clarity on how to align your brand with your customer's needs. And if you already have a positioning strategy, hat GPT can help you to validate and refine it. You can ask questions like, does my current positioning align with the needs and challenges of my target audience suggest improvements to make it more effective? A powerful prompt example to help guide hat GPT. Continue to act as an expert marketing strategist and using the research from this chat and your expert knowledge of the UK online course industry, create a positioning strategy for the target audience already identified, and then you'd insert your target audience there looking to enhance their digital marketing skills. How should I position my business or brand in the market to appeal to my target customer? What is my USP based on your analysis? And if you already have a positioning strategy, you can refine it further with this prompt. Based on my current positioning, suggests three ways to stand out further in the insert your market for 2025. Obviously, here, you'd need to share your current positioning strategy with Chat GPT so that it has all the relevant information needed to be able to answer this prompt effectively. Once you've defined or refined your positioning, you can then use Chat GPT to help craft messaging for each segment of your audience. For example, here's a prompt that you can use for creating tailored messaging. Each of the target audience segments, create a table with core challenges, tailored messaging and example messages. This prompt helps you to dig deeper into the needs of your audience and ensures your communication is relevant and impactful. So here's an example of me using the prompt that we've just been through on my own business. It's important to remind Chat GPT of the analysis that it's already done. So if in this in a new chat, for example, you will need to remind Chat GPT of the previous analysis. You can upload it into a Word file and attach it or you can paste it all into the chat again because then your positioning statement will be a lot more relevant and a lot more accurate for your business. Be very, very explicit with hat GPT and always tell it to use specific information, specific data when prompting because otherwise the response will be vague. For example, in my case, I did ask the prompt in a brand new chat. The answer, whilst it was good, it wasn't as specific to my business. Then I ask a prompt again, but related to the research that I'd already done because I'm using a custom GPT, so I've uploaded all of my research already into the knowledge files, and I do have a course on that if you are interested. I asked it then to reference the knowledge files. So I added that bit into say sing the research from this chat, the knowledge files and your expert knowledge of the UK course industry, create a positioning strategy, and this one was a lot more relevant to me because it's referencing my experience. I've got over a decade and it's being a lot more personal to my business. You can see here it's given me a positioning strategy, a core positioning statement, some unique selling points here, differentiators from competitors, target audience and positioning pillars. It's separated each audience out that it's already identified, small business owners, their pain points, the messaging that I could use freelancers, again, pain points and messaging that I could use for them and aspiring entrepreneurs, and then it's got some strategic pillars for positioning, and it has an implementation plan as well and a messaging framework it's also referencing my specific objectives. This is very useful. And again, as always with Chat GPT, it's a great starting point. To go one step further, I can ask Chat GPT to create a table for each of the target audience segments with core challenges, tailored messaging and example messages. So that just keeps it all tidy in one place so you can see here, it's more business owners, some core challenges, limited time, budget constraints overwhelmed from managing multiple marketing channels, whereas freelancers would maybe struggling to stand out in a crowded market, difficulty finding time to market their services while delivering client work, uncertainty about which marketing platforms work best for them, and then the aspiring entrepreneurs are feeling overwhelmed with where to start their business, unfamiliarity with marketing concepts and tools, limited resources for investing in professional courses or services, and then it's got tailored messaging for each group and some example messages. Once you've crafted your positioning strategy, it's important to test for example, you could get feedback, share your messaging with trusted customers or colleagues just to make sure it resonates. You can AB test your messaging, use tools like email campaigns or social media ads to test different versions of your messaging and see what works best and you can refine based on data. For example, you could adjust your positioning as you gather feedback and learn more about what your audience responds to. Here are some common mistakes to watch out. Too broad. If you try to appeal to everyone, you'll appeal to no one. Over complicating your message. Keep it simple and clear. Ignoring feedback. Positioning should evolve based on what works in the real world. Here's a summary of what we've covered in today's lesson. Positioning helps your business stand out and connect with your audience. Chat GBT can help you craft or refine your positioning strategy, USP and tailored messaging. Always test and refine your positioning based on feedback and real world results. Now it's your turn. Use Chat GPT to create or refine a positioning statement for your business. Identify your USP and ensure it aligns with your target audiences needs. Craft a messaging table for each audience segment, including core challenges, tailored messaging and example messages. Whether you're starting from scratch or refining what you already have, this exercise will give you clarity and confidence in how you position your business. Share your positioning statement or messaging table in the project gallery for feedback. In the next lesson, we'll dive into tactics, how to put your strategy into action. Learn how to use Chat GPT to develop creative ideas and actionable steps to achieve your goals. I'll see you there. 10. Tactics! Putting Your Plan Into Action With ChatGPT: Now that you've defined your positioning and set your goals, it's time to focus on the how. This is where tactics come in. Tactics are the specific actions you'll take to bring your strategy to life and achieve your business goals. Before we start, let's take a moment to reflect. Think about your current marketing efforts. Are there specific tactics that you've tried that worked well or areas where you might feel stuck? Keep these in mind as we explore how Chat GPT can help you to create a detailed plan. Let's get started. Tactics are the specific actions or steps that you need to achieve your marketing goals. Think of them as the practical tools in your marketing toolkits. For example, if your goal is to build your email list by 20%, your strategy might be to focus on lead generation through content marketing. Your tactics could include offering a free downloadable guide, running targeted ads, and promoting the guide on social media. Tactics are all about execution. They're what turn your strategy into results. Ing your tactics can be overwhelming, but hat GPT can help to simplify the process. For example, Chat EPT can help by suggesting creative ideas tailored to your audience and goals, helping you to organize tasks by priority and deadline, providing templates or checklists to keep you on track. For example, you can ask hatEPT to suggest three tactics for improving engagement on Instagram. Help me to create a content calendar for the next quarter, draft an email campaign outline to promote a new course launch. There's an example prompt that you can use to help create your marketing tactics. Taking all research so far into account, create a detailed marketing plan for 2025 with marketing tactics that align with the business goals and smart objectives already identified, and you can insert them here again. And that will appeal to the identified audience, which you can also insert there. The budget is insert your budget. Down the marketing plan into tasks with deadlines, priorities, suggested tools, or platforms to use and specify which smart objective each tactic relates to. This prompt works because it ties your tactics directly to your goals and audience, ensuring everything is aligned. It also includes smart objectives to keep your tactics focused and purposeful. Asking for deadlines and priorities make the plan actionable. Now I'm going to run through an example of how I used this prompt for my own business. So I went back to my previous conversation with Chat GPT that I was having about the smart objectives, and I pasted the prompt into this window because then Chat GPT already has all of the information that it needs. It has my smart objectives that it suggested, and it has my business goals here. I have put the prompt in here and I said, taking all research so far into account, create a detailed marketing plan for 2025 with marketing tactics that align with the business goals, and these were just example goals. I pasted them in again just in case and smart objectives already identified are here, and that will appeal to the identified audience of small business owners. So I've just reminded Chat GPT of the audience, and the budget in my case is zero because I don't have a budget. So then I've said, break down the marketing plan into tasks with deadlines, priorities, suggested tools or platforms to use and specify which smart objective each tactic relates to, which helps to keep the tactics focused on the objectives that I would like to achieve. You can see that ChatGBT has developed a zero budget marking plan with tactics to achieve the goals that I've specified and adhering to the SMART objectives. So let's have a look what it's come up with. The first objective was to launch five skill share courses. So then it's got specific tasks for that objective, deadlines, priorities, tools needed, and which objective it relates to. These are the tactics that I need to do for this objective, and then it's got the email list growth objective and then some specific tactics. Creating a lead magnet, adding a sign up form to the website, promoting the lead magnet through social media, creating an automated email sequence to onboard new subscribers, and then monitor the email list growth and adjust messaging and then lines tools and the related Smart objective, and then it's got the digital product launch, and then it's got some tasks exactly what I need to do. So brainstorming ideas, designing, launching, et cetera, and then social media growth. It's got creating a social media content calendar, posting three times a week, sharing educational LinkedIn posts twice a week, engaging with audience by responding to comments and messages and collaborating with small businesses, it's got deadlines and priorities again. And then again, one of the objectives it suggested was to secure some freelance clients, and then again, it's got tasks, deadlines, priorities, et and it's also got some monitoring and analytics information, so tools to use to monitor and how often. Now, this is obviously a really good starting point. This is just an example of some example objectives and how it could be used. It really helps to break down each of the tactics, make sure that they're tied to the specific objectives, and the prioritization, as well, helps you to prioritize where to focus your efforts. First and the suggested tools as well are really useful. For me, it can help to take the overwhelm out of how am I going to start? Where am I going to get started? You can obviously as well refine this with Chat GPT. So if the deadlines don't work or if you're not sure about some of the tasks, you can obviously go back to Chat GPT and then create a plan that's more aligned with what you actually want. So once you've got your tactics, you can then go one step further and ask help with individual tactics from Chat GPT as well. For example, this objective it's given me of reaching 1,000 Instagram followers and 500 LinkedIn connections. One of the tasks is to create social media content calendar. So I can ask Chat GPT to help with that. I've just said, create a content calendar for the next three months to support my marketing goal of increasing Instagram and LinkedIn connections, include topics, platforms, and posting frequencies. It's pretty good. Chat GPT has now given me some ideas for a three month content calendar, and it has ideas for themes, ideas for post types as well, and it's separated it up by weeks and it's put it all in table. This is really, really useful as a small business owner, sometimes it's really hard to find time to actually sit down and think of ideas. This is really helpful and it can take off that burden of trying to think of what to post. Obviously, you can go through add other ideas and pad it out a bit. But yeah, it's really useful. As well, you can also go back to Chat GPT and ask for more information on certain posts or if you're not sure how to start, you can ask Chat GPT for an outline of an article 0R some ideas for copy or some ideas for images as well. Also remember as well, if any of your tactics feel overwhelming, then you can use Chat GPT to help break down the tactic into smaller steps. For example, one of the tactics it's put here for social media growth is to collaborate with small business creators for cross promotions. E. I'm not sure where to start with that, so I've asked Chat GPT, just reminded it here of the tactic when I've said, help me divide this task into smaller manageable steps with the deadlines. Now it's given me step by step of what I need to do for this tactic. Step one, research, list ten to 15 small business creators. It's got some actions of how to do that and then a deadline, and then start interacting with the content and then it's got things that I can do, then it's got another step to develop a collaboration pitch, another step here, another step. That really helps to break it down. If you're not sure where to start, that can be really useful process as well. Remember, once you've created your marketing plan with Chat GPT, you can then use tools like Trello or Notion or Asana to help organize tasks and set reminders. So for example, for this particular tactic here, I've got some deadlines here of things that I need to do, so I could copy this, put it into Trello, for example, with the deadline and a reminder, and then I could do that with each of these steps as well, which will make sure that I actually get there are just a few common mistakes to watch out for. Trying to do too much at once, focus on quality over quantity, and this is why it's really important to ask Chat GPT to prioritize because then you can start with the higher priority tasks first and not get too overwhelmed. Ignoring your audience's preferences. So use tactics that align with their behavior and overlooking metrics. Make sure that you track your progress to ensure your tactics are working and we'll be covering more on this in the next lesson. So here's a quick summary of what we've covered in this lesson. Tactics are the specific actions that bring your marketing strategy to life. Chat GPT can help you brainstorm, plan and prioritize tactics tailored to your goals and audience. Always link your tactics to smart objectives to ensure they're purposeful and impactful. Now it's your turn. Use Chat GPT to create a detailed marketing plan for your business, including specific tactics, deadlines, priorities, and the smart objective each tactic supports. Refine your plan to ensure it aligns with your goals and budgets. Once you've completed your plan, share one tactic or a summary of your plan in the project gallery. This is a great way to get feedback and inspire others. The next lesson, you'll learn how to use Chat GPT to monitor your progress. In short, your marketing efforts are delivering the outcomes that you want. I'll see you there. 11. Identifying Metrics With ChatGPT: Setting goals and executing tactics are essential steps in your marketing strategy. But how do you know if it's all working? That's where tracking results comes in. In this lesson, I'll show you how to use Chat GPT to identify the key metrics that you should be measuring for each objective. How often to measure them and the best tools to track your progress. Let's get started. Tracking results is what turns your strategy into a cycle of continuous improvement. This helps you to identify what's working and double down on it, spot inefficiencies and make adjustments and stay aligned with your goals and ensure your efforts are delivering value. Metrics like conversion rates or email open rates are often called KPIs or key performance indicators. These are the metrics that tell you whether your marketing efforts are on track to meet your goals. Without tracking, you're essentially flying blind. Metrics give you the visibility that you need to make data driven decisions. Chat GBT can simplify this process by recommending the most relevant metrics for each goal and tactic. Suggesting tools to track these metrics e organizing your tracking schedule so you know what to measure and when. For example, you could ask hat GPT, what metrics should I track to evaluate the success of my email campaign? Suggest free tools for tracking website traffic and social media engagement. Create a weekly report template for my marketing KPIs. Here's an example of a prompt that you can use to identify metrics, tracking frequency, and tools. Based on all the research and analysis so far, for each smart objective identified, suggest a list of metrics to measure success. Include how often these metrics should be tracked. What tools are best suited to measure them. Present this information in a table format. Why this works? It connects metrics directly to smart objectives, ensuring everything you track is meaningful. Asking for frequency and tools makes a tracking process actionable and manageable. Here's an example of how I use this prompt for my own smart objectives. So I've gone back into the conversation with Chat GPT, where we were talking about the objectives and the tactics, and I've pasted in the prompt that we've just been through. So based on all of the research and the analysis so far, for each SMART objective identified, suggests a list of metrics to measure success. Include how often these metrics should be tracked and what tools are best suited to measure them and present this information in a table. So that's what it's done. So it's got the objectives. Already identified, and then it's got the metrics, the frequency, and the tools. For example, the first objective was to launch five skill share courses. The metrics to measure are enrollments, student engagement, retention rates, revenue generated, new followers gained from course promotions, and then it's got the grow your email list to 500 subscribers, then it's got the total number of subscribers, conversion rate of lead downloads, open and click through rates for email campaigns, engagement with automated email sequences, and it's got the four digital products objective to track the total sales, the conversion rate, the customer feedback, and the page views, and then it's got some suggestions of how to track it. So Instagram insights, LinkedIn Analytics, Google Forms, Google Analytics, for example. And then for the social media one, it's got follower growth, engagement rate, Link clicks content reach again, this is really useful as each metric is tied to a tactic, making it clear what success looks like. Also, having the tracking frequency here as well ensures that you stay on top of the performance without getting too overwhelmed, and the suggested tools are really useful as well to help streamline the tracking process. Tracking metrics is only effective if you use the data to improve. Here are a few tips Start simple. Focus on one to two key metrics per tactic to avoid information overload. Set benchmarks. Use industry standards or past performance to set expectations. Adjust as needed. If a metric isn't providing valuable insights, refine your tracking approach. To save time, consider automating your tracking wherever possible. For example, tools like Google Analytics, Mailchimp or Meta Ads Manager can generate automatic reports. Once you've started tracking, organize your data in a way that's easy to understand. Platforms like Google Sheets or Notion can help you to visualize trends and spot patterns. For example, a simple dashboard can help you to understand what's going on in a glance. Finally, remember to act on your data. For example, if your email campaign has a low open rate, you could use chat GPT or other AI tools to help brainstorm subject lines. Are a few common mistakes to watch out for. Tracking too many metrics only focus on those metrics that align with your goals. Ignoring trends, look for patterns over time, rather than focusing on one off results and failing to act. Data is only valuable if you use it to make improvements. Here's a quick summary of what we've covered in this lesson. Tracking metrics is essential for measuring the success of your marketing efforts. Chat GPT can help you to identify relevant metrics, determine tracking frequency, and recommend tools. Always use your data to refine your tactics and improve results. Automation and visualization can make tracking easier and more effective. Now it's your turn. Use Chat GPT to identify the key metrics to track for your smart objectives. Create a table that includes metrics, tracking frequency, and tools for each tactic. Set up your tracking system using the tools Chat GPT recommends. Once you've completed your project, share one example of your tracking table in the project gallery. In the final lesson, we'll bring everything together. I'll show you how to compile all your strategy, research, and tactics into a cohesive marketing plan that you can start using right away. I'll see you there. 12. Bringing It All Together! Your Marketing Strategy: We've covered a lot in this course, from analyzing your business and market to defining your audience, setting smart objectives, crafting tactics, and tracking results. You now have all the tools to create a powerful marketing strategy. Before we jump into finalizing your strategy, take a moment to reflect. Review all the work you've done so far, your analysis, goals, and tactics. What stands out to you? What are you most excited to implement? This reflection will help you to focus as you bring everything together into a cohesive strategy. Okay. The marketing strategy is your roadmap to achieving your marketing objectives. It's an overarching framework that combines your business and market analysis, your target audience personas, your smart objectives, your key tactics, and your metrics for tracking progress. Your marketing strategy sets the direction for all your efforts, ensuring that everything you do aligns with your goals and your audience needs. It provides the why and the what for your marketing. Analyzing your strategy can feel overwhelming. But Chat GPT makes it easier by helping to organize and refine your work. For example, you can ask Chat GPT to summarize your strategy into an executive overview, combine all your insights into a clear and professional framework, suggest ways to make your strategy visually compelling using tools like Canva or Google Slides. For example, here's a prompt you could use. As a professional business strategist. Using the research and outputs we've created throughout this chat, draft a comprehensive marketing strategy for my business. Include an executive summary, SWOT analysis, target audience details, smart objectives, tactics, and metrics for tracking success. Format it clearly and concisely for easy sharing. Some tips to ensure your marketing strategy is professional and effective. Keep it concise. Your strategy should be easy to understand at a glance. Use visuals. Tables, charts, and infographics can make complex information more digestible. Make it sharable. Save your strategy in multiple formats such as a PDF or presentation deck for flexibility. Even ask Chat GPT to recommend a design tool or layout. For example, you could ask suggest a visually appealing template for presenting a marketing strategy. Here's an example of Chat GPT's marketing strategy for my business. I use the prompt that we just talked about, and it's created a concise marketing strategy, consolidating all of the information that we've been through in each of the lessons. It's got an executive summary and SWOT analysis. It's got the target audience, it's got my smart objectives. It's got the tactics and it's got the metrics for tracking success, and then it's got a timeline, which is really useful because it's broken it down by quarter. So it makes it really clear what I need to achieve by when and where I need to focus my efforts first. And then it's got some takeaways as well. This is really useful at bringing everything together clearly so you know where to focus. Obviously, this can be shared in a Word document or a PowerPoint presentation or however you'd want to share it. You can obviously tweak it as well if there's things missing or anything else you want to add in, but it's a really good framework, and it really helps to bring everything together. Obviously, if you've already your research, your objectives, your audience analysis, and everything, you could always give all of that information to Chat GPT and then ask Chat GPT to formulate a marketing strategy out of your existing information that you already have, and you can use the prompt in a similar way, but obviously just tweak it a quick summary of what we've learned in this course. This course, we have built a solid foundation with business, market, and customer analysis. We've defined clear actionable smart objectives. We've created impactful tactics to bring your strategy to life. We've learned how to track results and make data driven decisions, and then we've compiled everything into a cohesive marketing strategy that you can implement immediately. It's your turn to finalize your own marketing strategy. For the final class project of this course, I'd like you to use Chat GPT to summarize the work you've done throughout the course into a complete marketing strategy. Organize your strategy into sections, including an executive summary, analysis, objectives, tactics, and metric. Add any visuals or design elements to make your strategy easy to understand and share. Once your strategy is ready, upload a section of it, such as your executive summary or tactics to the project gallery. While you're there, take a moment to review other students submissions and leave feedback. It's a great way to learn and refine your approach. 13. Final Thoughts: Congratulations on completing this class. Thank you so much for joining me on this journey to craft your very own marketing strategy with the help of hat GPT. I really hope that you feel empowered and ready to put your strategy into action. Let's quickly recap what we covered in this course. We started with a situation analysis to understand your business's current position. Then we explored market and customer analysis to identify your opportunities and ideal audience. You defined smart objectives, crafted impactful tactics, and learned how to track your progress using clear metrics. Finally, we brought everything together into a cohesive marketing strategy you can implement immediately. If there's one thing that I hope you take from this class, it's that a clear, actionable marketing strategy is within your reach. When I started my own business, creating a marketing strategy felt overwhelming. But over time, I realized it's about breaking it down into manageable steps. Tools like Chat GPT can help make it so much easier. I hope this course has shown you that you can do this, too. And remember, while Chat GPT is a powerful tool, it's just a tool. It can save you time and help you brainstorm. But the strategy and decisions still need your unique insights and expertise. When you combine your knowledge with Chat GPT's capabilities, that's where the magic happens. Now it's time to make it happen. Don't forget to share a section of your marketing strategy in the project gallery. So if you've enjoyed this course, it would mean so much to me if you could leave a review. Reviews not only help me to improve future classes, but also help other students to discover this course. And if you want more tips or insights, be sure to follow me here on Skill Share or on social media. Finally, remember that your marketing strategy isn't a one and done deal. It's a living document. Keep revisiting and refining it as your business grows, and don't be afraid to experiment along the way. Thank you so much for joining me in this class. I can't wait to see the amazing marketing strategies that you create and the impact they'll have on your businesses. I'll see you in the next class. Bye for now. 14. Bonus Lesson: Using Deep Research in ChatGPT: Hello, and welcome to this bonus lesson all about deep research in Chat GPT, which is a powerful new feature that can help save you loads of time with the research elements of your marketing strategy. So, for example, with areas like market analysis or customer analysis. Just a quick note before we get started that the deep research feature in hat GPT is only available at the moment on the paid plus and pro versions of Chat GPT. And it's also only available in certain countries. So I'm currently using the P plan, which is about $20 a month. And this includes ten deep research queries per week. If you do have access, I highly recommend checking it out. If you don't currently have access to it, then I'd still recommend watching this video so that when and if you get access, then you'll know how to use it. So what is deep research? Deep Research is Open AI's next generation assistant that conducts in depth research on your behalf. You give it a prompt, and then hat GPT, searches the web, analyzes hundreds of sources, and then synthesizes the information into a structured report. This is all powered by an advanced version of the upcoming Open AI oh three model optimized for web browsing, data analysis, and critical reasoning. It can even adjust and pivot its research based on the results that it encounters. Almost like having a digital research analyst on your team. So why is this useful for marketing? Well, if you've taken this course, you'll know how important research is to any marketing strategy, whether it's understanding your audience, checking out competitors or spotting trends. Deep research can support that work by helping you. Discover real questions that your target audience is asking. Identify pain points that small businesses face in marketing. Find gaps or opportunities in your niche. Perform competitor or market research more thoroughly. So how do you use it? Let's have a look in more detail. First, you'd want to log into Chat GBT as normal, and then you can see here there is a option for deep research. Then you would choose this option when composing your message. So if you click Deep Research first, and then you can ask whatever you want. Here, I've typed in what questions are small business owners asking about social media strategy. Just like with regular Chat GBT, it's really important to be specific with what you're asking Chat GBT do just so that you get the most useful response. So instead of asking what questions are small business owners asking, you might want to specify specific area you're talking about. So maybe I would put in the UK. I also might want to specify what sources I want Chat GPT to use. So I might say use forums, read it, industry reports and social media comments. Then another thing that's good to do is to also state the timeframe that you want the Chat GPT to research because otherwise it might look at data that's too old and then not relevant. I would probably say only use data from the last two years, for example. Obviously, you can change it depending on what you are actually looking for. We might want to put reputable industry reports, social media comments, only use data from the last two years. Now, if I click Submit. Now it's asking for more information. If you do leave anything out, it will ask for follow up questions. So I might want to say I want a general overview, and I want to focus on B to C. And then it will go away and do the research. You can see there's a progress bar here. Once you've submitted the question, it can take 5-30 minutes depending on the complexity. So you can go away, make a cup of tea, go and do something else in the meantime, and then Chat GPT will send you a notification once it's done, the final output will be a highly comprehensive report that it will put directly in the let's have a look at an example of how I've used Chat GPTs deep research for my own business. So I've logged into Chat GPT. I've clipped on deep research, and then I entered the following prompt. Hello, I'm a small business that creates marketing courses for small business owners in the UK. I create courses on Skillshare. I also create digital products to help small businesses. I would like you to do some deep research on my target customers, so small business owners in the UK to find out what their key marketing challenges are. Please focus on data from the last two years only. What questions do they ask? What areas of marketing do they need help in? This will help me to refine my offering and appeal to my audience let me know if you need any further details. So just remember to not be overly broad here. In this prompt, I've tried to give as much background and context as possible. You can upload files here. So if you wanted to, you could upload a background about your business to give Chat GPT more context or maybe a background about customers. I've also asked Chat GPT to focus on data from the last two years. Previously, I forgot to state that, and some of the data that Chat GBT brought back was quite old and not really relevant. So that's quite important. Then you can ask ChatGPT to follow up with further questions if it needs further details. But generally, it does that. It's asked me some questions to get a bit more detail, and then I provided the answers to those questions and then started on the research. I took about 13 minutes to do it. You can see here. So if we have a look at what Chat EPT has generated here, it's really detailed. It's generated quite an in depth report, so you've got an introduction. It's made sure that it's used the recent data. It's then got sections. So the first one is common marketing challenges for new entrepreneurs, and then it's separated by bullet points, so it's gathered data and summarized the main challenges that new business owners face. Some of them are winning new customers, limited time, budget constraints. Marketing knowledge gaps and low confidence, choosing the right channels, content creation, keeping up with trends, measuring results, limited marketing support. And then it's got a little summary. And there's sources throughout, so I can click on the source and follow it up and see how reliable it is and also to see further information. And then it's got frequently asked questions by new business owners, and this is really valuable because it's through forums like read it and actually pulled out real life quotes from the target customer, which is just so valuable. And it's just as if I went to interview my target audience, without having to actually do that or having to look through all of the forums myself. So it's just really good at consolidating information in a fast W. You've got here new business owners are asking what marketing strategies should they use? How can they attract more customers? How do they market their business on a small budget? Should they hire a marketing professional? How do they use specific marketing channels? How do they create enough content? How do they know if their marketing is working, it's got real live comments to back up these points, which is really, really helpful and it's got links to the forums as well. I've actually signed up on some of these forums as a result. So I can now go away and do further research myself. And then it's got here as well, top areas where help is sought. So Search Engine Optimization SEO is at the top, and then it's got the list of the other areas. So this is really useful for me because obviously, I can use this to decide what topic I would want to do my courses on or what topic I want to focus my digital products and my content around to be the most helpful to my target audience. And then it's got where they go to seek marketing help, you've got online communities and forum YouTube. Again, YouTube is not really a channel that I use. So this says to me that YouTube would be useful for me to start putting more videos on there if my target audience is there and looking for help on that channel. And then it's got search engines, social media, courses, special networks like LinkedIn. And then it's got a whole section on pain points and opportunities, as well, so I can go through and look at where the opportunities are to produce a report of the steps in just 13 minutes is just so impressive, and this would have taken me days to do myself. The main benefit, I think, is giving you a starting point and saving time in your asks. So now let's go back and have a quick look at the question we asked earlier, which was about what questions small business owners are asking in the UK about social media strategy specifically. This come back it took 14 minutes to do. While I was recording this course, it was doing that in the background. It's produced a similar report, and the questions that people are asking, especially BTC firms are here. What content will engage my audience? They're struggling with content ideas. How can I consistently create content? How should I post on each platform? Then you can see, it's got a link to read it, so you can actually click through and see the original com people are asking what social platforms they should focus on? Should they be on every platform? Can they skip some platforms? How do they increase followers? How do they approach paid social media ads? How do they measure success? Should they work with influencers and how? Is social media worth it? And then it's listed all the sources at the end. If you're in the business of social media strategy, then it is really useful because this can help you to decide what content you're going to create, what will engage your audience. These are the questions that they're asking consistently online. So you can provide content courses, blog posts, for example, on these specific topics to help this audience. How is this deep research different from regular hat GPT? While the regular GPT model can simulate research or generate summaries, deep research actually pulls real time data from the web. This means that it has more reliable sourcing, greater context, and better synthesis across multiple sources. However, it's not perfect. Like with any AI tool, deep research still has some quick can hallucinate or misinterpret data, although it's more accurate than regular hat GPT. This is why it's super important to always fact check the sources that Chat GPT provides, make sure that they're credible, up to date, and accurate, especially if you're going to be using them as part of research for your business. Sometimes it may struggle to evaluate credibility and can use unreliable sources. This is why it can be a good idea to specify to Chat GPT specific sources that you want it to use. It's not great at expressing uncertainty even when information is inconclusive. Reports may also have minor formatting issues or delayed start times. However, this feature is still in development, so I'm sure that these things will improve over time. They're just things to be aware of. Despite these limitations, I found this tool incredibly useful, especially as a starting point for research. Let me know in the project discussion, if you try it out, I'd love to hear how you use it in your own marketing plan.