Canva: Create Stunning Product Promotion Posts with Easy

1. Introduction: Canva in recent years has become a highly versatile alternative for anyone working on projects or tasks that involves visual elements. Canva is a very appealing option because it offers a user interface that easy for beginners to use. Canva also providing a wide range of tools that help make our projects look professional. What I find most impressive is that Canva already includes a photo library and video library, and it becomes even more powerful with AI integration, with AI implementation. Along with various other libraries such as templates, clip arts, shapes, and many more features that are rarely found in combating software. In this class, we will learn how to create design to promote Product using Canva, especially for those of you who want to promote product on social media and online marketplace. It's also for anyone who wants to learn how to design Canva so that the results look professional. Canva offers a wide range of features. It all depends on how we use them. What do you learn in this class? We will study the characteristic of design for product promotion so we can determine the right materials and content to include in our design. We also explore Canva features which are comparable to those found in other editing software, as well as the asset Canva provides to make the design process easier. We will learn about the composition and layout. Composition is essential for arranging objects and images, so they appear proportional. In addition, composition and layout help make the editing process more efficient. We will also practice creating design. Practice sessions are very important because they allow us to explore Canvas features and sharpen our instinct in design. This class is suitable for those working in digital marketing, graphic design, content creation, content planning, or anyone involved in visual work. It's also suitable for beginners, as well as those who already understand design, but want to create more professional looking result. For those who are just starting out, Don't worry, this class is structured systematically, and I hope it will be easy for everyone to follow. The focus of this class is how to create attractive design in a simple way using Canva. My name is Ashari Ashari and see you in the next session. 2. Why Product Promotion Design Needs Strong Character: Hello, everyone. Thank you for joining this class. In this session, allow me to share some material first because I believe it's important for us to have a shared perspective on the design we're working on, including how to make use of the features available in Canva. That's why, when we start designing letter, everything I explained will be easier to understand since we have already covered it in this material session. Let's begin by briefly understanding the user interface and the main features we'll often use when designing. This is the visualy out of Canva as you can see here. On the left side, you can access on the left side, you can access several types or icon in Canva such as design element, text, gallery, brand, upload project, and also apps that provided a lot of AI for users. Since we'll be creating design that include graphics and photos elements, the tab we'll use most often is the element tab here. In the element tab, there are a wide variety of assets that already provided by Canva. When we search this element are group several categories, such as shapes, graphics, sticker, photo, videos, frames, chart tables, audio, even more cups. The next features we'll frequently use is a text here. These features allow us to create or add text to our design. Often, we will be writing copy, description, headlines, titles, and so on. Canva also provide very templates here. But in practice, we will mostly use textboxes to manually write our description. Next, we will use to pen here. These include features like pen to draw and also shape that contain a lot of shapes such as rectangle, circle, triangle, pentagon, hexagon, star, and others. There's also the line features. Which connect to point to form a line. Additionally, there are title and type features that can be used. One of the things that makes Canva appealing is its extensive asset library. When we open the apps types, there are many applications to choose from such as voice, magic media, chart, photos, audio, video, even, and Mockups. And all of these features is really important for our design. The Photo apps here is one we will use often. When we click it, the Photo will appear on the left side. Here. Just below the apps icon. On the Magic Media icon, Apps icon, Magic Media and Photo. We can explore all the Photo asset that Canva offers for our design needs. As long as we subscribe to Canva, we can use all available assets, very helpful, especially for those are still learning design or have difficulty finding assets. Canva provides asset across a wide range of themes and topics, and we can also use keyboard to find photos that match our design needs. And the most interesting thing from the Canva is on the apps tab. You can see here. Canva also provide AI generation. As you can see here, there is many apps, AI apps that integrated with CANVA. Some of them you can use for free. As long as you subscribe Canva pro, you can use these apps, but not all of apps you can use, but mostly this app available free when you subscribe the Canva and you can use to enhance your design more better. You can see here a lot of AI apps integration. And this is the why the Canva becomes, you know, so many users they using Canva because the Canva, they brave to integrated AI application into this project or into this feature into these tools. With all the asset and application it offers, Canva is a solid platform that makes things easier for users. Many users, especially those working in a creative field like digital marketing, graphic design or anyone who needs visual content, don't always require perfect or highly technical designs. And what they need are designs that look good, appear professional, are quick to produce, and easy to create. And that's why so many people use Canva. The focus of this class is to create design in a simple way while still producing visually appealing results. 3. How Composition Shapes Visual Impact: I Hello, everyone. In this session, we will take a brief look at the composition and the materials needed to create a post design in Canva. Composition is very important because it helps us to understand each design element, making the design process easier and more effective. So the composition number one is a background. The first composition element we will use in design is preparing the background. As shown in the example design, the background features a scenic image of a tea plantation or a mountain planted with a tea plant. This background was chosen because it matches. Click here, click position to see in the background here. This background was chosen because it matches the product being promoted in the design. In fact, we can create background using various styles such as gradients, solid colors or patterns. However, in this example, we use a photo of a tea plantation combined with the tabletop texture. As you can see, there is a wooden table in the bottom and selected tea leaves placed on it. Background are very important because choosing the red ones making the visual more appealing. Ideally, the background should be relevant to the product being offered. To find stock photos or image libraries for background, you don't need to worry. Canva provides a very comprehensive resource library. There are plenty of photos available for use as a background. Next composition is the object, which refers to the main visual element in the product design. Objects are divided into two types, the main object and the supporting or secondary objects. The main object is, of course, the product itself. In the example image, the protect show is iced tea served in a plastic cup. This product stand out because it's larger than the other elements around it. The visual focus in clearly directed toward the ice tea as the main object. Supporting objects serve to enhance and reinforce the main object. They can also add variation or act as a complementary elements to make the main object more visually appealing. In this design, the supporting objects include grenty lips and front lips. This visual support the main product are relevant to the design theme. So in our design, we don't just include the main object this one. And we also add supporting elements to strengthen the beautify the product presentation. Number three, from the composition is copywriting and descriptive text. To fully convey the message of the design, we need copywriting and descriptive text. If you look at the example, the design, you will see the word ice tea. And the copy line reads Experience the taste of fresh leaf tea. Copywriting is meant to spark the audience imagination about what it would be like to drink the tea fresh green and high quality. As a result, the audience will visualize the iced teas being made from fresh leafs, and they will be encouraged to try it. Descriptive text can also include price information, menu items, or other messages. The designer wants to communicate to the audience. However, it's important to note that we shouldn't include a lot of detailed information like ingredients, nutrition content or a technical specification. Copywriting should only hightlight the key points the audience need to know. So here's what we need to remember when designing prepare a background which can be solid color, Gratian, color combination, photo or a mix of photos. Identifying the product to be promoted as the main object, add supporting objects to enhance the product visual appeal. And the next is include copywriting and descriptive text that conveys important messages. These three core composition elements must be understood and prepared during the design process. Next, we will learn about the layout, how to arrange the objects sizes, placements, and visual positioning so that the design looks proportional, visually pleasing and well organized. So see you in the next session. 4. The Power of Layout in Organizing Design: I Hello, everyone. In this session, we will briefly discuss about layout. I believe this is important to help us work more smoothly when we move into the practical session. Previously, we have learned about composition, which include a background objects and copywriting or text. Now, in a layout, we will learn how to place those elements properly, how to organize the background, the objects, and the text. So the design looks clean, proportional, and not overlapping. The layout that we want to discuss number one is a header. When we look at the design, the top section is the header. The header, we can include elements that represent the identity of the owner or company, such as a logo or a visual accent that reflects the brand. The function of the header is to validate the design comes from an official account so that in the information presented can be trusted. The second section is the headline. The headline is usually the largest or most visually striking text, and it becomes the main point of attention when someone first sees the design. The headline is usually the largest or most visually striking text, and it becomes the main point of attention when someone first sees the design. The audience focus aside from the object is also drawn on the headline because of its size and readibility. The example design, the headline is the ice tea, followed by the copywriting underneath. This texts, the most prominent element is supported by additional messaging, and copywriting serves to invite the audience to imagine something. For example, the line experience the taste of fresh leaf tea. It helps the audience visualize that the ice tea comes from fresh ingredients, high quality tea leaves, and, you know, like fresh because it's cold with ice cube, and it will adding value to the product. The next slide number three is content or image. The content section is the main area where we design, where we place elements such as images, photos, the main object and supporting object. The most important part is the main object, which is the protact image we want to promote. The image can come from the actual product Photo, or for our practice session, we will use photo from Canva Library. In addition to the image, we can also add such as pricing menu information or the other key points. If the product being promoted is electronic items or electronic stuff, we can include the specification or, you know, the full detail from the product. Just highlight the key points that are relevant and easy for the audience to understand. It's important to note that the Audiens only has a short time to view and process the design. Therefore, the size of images and texts must be proportional, easy to read and not confusing. In just a few seconds, the audience should be able to grasp the main message of the design. The last layout is the footer located on the bottom of the design. In this example, it includes a logo social media usernames social media like Instagram and also contact person like Whatsapp. And we can also add such as a website, a website address or business location. The footer function is similarly to the header. It provides additional information and validates that the design comes from an official source. These are the key part of the design that we need to understand so we can properly place element like headlines, main object, supporting object, copywriting and description. And don't forget to adjust the size of images so that the design looks neat and well organized. Next, we will briefly learn about the guideline. Guideline will help us to place object more easily within the design. In the example, you will see the guidelines that divided the workspace into eight box. Each box acts as a reference for placing design element. The top box is usually for the header one and the bottom box for the footer. And the remaining box are the area we can work combining copywriting, images, and headlines. In the practical session, we will place the copywriting and headline just below the header in here. And follow the main image and supporting visual, and finally, the footer at the bottom. This guideline help us to set clear boundaries so that the object placement doesn't interfere with the other elements when making the design and making the design more organized. Next, we will move on the practice session. The first design that we will create is to promote Macha drink product. So in the next demo session, we will begin designing the Matcha product. See you in the next session, the design session. 5. Practice 1 - Create Background and Put the Product: A Hello, everyone. So in this session, we're going to create the social media design with Canva And the design that we want to create is to promoting a Macha. Have you ever tried a Macha? So macha is combination from green tea with milk, sugar, and sometimes also add some cream. The taste is so good. Fresh, sweet. But unfortunately, today, we're not going to make macha, but we're going to make the design for promoting macha using Canva. So let's move to the canva. So I want to make disclaimer. The Canfa that I want to use in this class is Canva apps. If you're using the Windows or PC or Desktop, you can download the Canva in Microsoft Store. You can find the Canva and you can download the Canva. And if you're using tab such as Android tab or iPad, you can download on the Google Play Store or Appstore. If you want to use Canva in browser such as Google Chrome, it's also possible. There is no difference between using Canva in browser like Google Chrome or Canva in this app. So there's many way to open Canva. I want to make disclaimer. There is no difference feature between Canva open in Browser or Canva open with apps. There's just slightly difference between the Canva on the browser and Canva on the apps. It's just on the user interface. In the Canva, Desktop. In this interface, we can click New Document with this type. And we can click New Document in here. But when we open the Canva with Browser, there is no new document. If we're using the multi document on the Canva, we're using a new tab on this browser. So the difference just on the tab interface. If we're using Canva, there is a and there's a tab feature in here. But when we open the Canva with Browser, we have to using this new tab to open the new document. You can using Canva with Browser or download apps Canva on the Microsoft Store. But for this class, I want to use this Canva for Dekstop. So let's continue to create design. The first step, we have to set up the workspace. We have to set up the document. So because we want to create the design for promoting Product on social media, especially for maybe, we upload it on Instagram and on the Facebook. So my humble opinion, we can go with four by five aspect ratio. So we can click Create and click social media and there is a Instagram story, Instagram post, Facebook post, Instagram reals. So we just click the Instagram post, 4:5 aspect ratio with 1080:1350 pixel. So like this. So maybe you wonder why the interface on this canva is different on your interface. This is using the dark theme we can change the theme become a light theme with click here Option menu and click the profile, and we can change the theme from the tag into the light. We this. So it depends on your preference. If you like a theme in the dark, you can change the theme to dark. If you prefer the interface in a light, you can try the light theme. And there is two option mode for the workspace. We can click in this high high page tunel mode or scroll mode. If we click the scroll mode, when we add page, there is a page one and page two, just scrolling down. And if we add page three, just scrolling down. And if we choose the hide thumbnail, click here, in a different mode, there is a page one, page two, and page three. So it depends on your preference, too, but I prefer this page, this mode. Ideally, we working with this workspace. Like the previous material we have learned before that the importance from the design is one of the important of the design, and we have to set up first is a background and main object. So we are going to create the background first and also find the main object. Oh, yeah. Friends, I also uploaded the link contain of the material that we needed to create the design. So you can open the link that I provided into the project section into the, the project session, you can open. And in the link, included all of the material in design. So don't worry if you hard to find the real object or hard to find the object on this library because there's all of the object that we needed. You just copy and paste copy from the page, the link that I provided into the your project. But in this course, I will show you how to find the material from the background, from the main object, and we will edit one by one. So let's continue. I think this is too. I will find the several image before I will review which one most the most, you know, better. So I think I will go with this one. I just scale up like this. And maybe I will find the right like this. Right. The next I will try to find the main object. The main object is Macha, and we will find the Macha protac on the library. Honestly, you can also use your own product, but you have to provide your own image. You have to take the photoshoot from the product. But as a practice, I want to find the product from the library. For the Macha, I think I would type Macha Macha in plastic cup. So there's a lot of maja in here. Maybe this is cool. I will find one more Macha product. Oh, I have the idea. Because this is in the green matcha, I want to find the brown macha. I will brown macha latte. I plastic cup. Oh, yeah. That's awesome. It's cool. Because the Macha, this object has a background. We have to remove the background. To remove the background is a simple way. We click this object and click background remover. Unfortunately, if we're using the free version of Canva, there is the feature is locked. And every feature that has this crown icon, it will be locked. But after we subscribing, this crown become this gray crown and the feature will be unlocked. So click the object and click the Background remover. Next, we will also remove this background, just click background remover, and then like this. So after we remove the background maybe I will using I will adjust position for this drink like this. Maybe it's too much. Yeah, like this. Little bit center. Like this. So I want to add some object in this area in here this area. I want to add with maybe with leaf because this is product from green leaf. This is macha, green macha and brown macha. So I want to add with tea leaf. Tea leaf. But using this also this. Oh, I want to go with this leaf. Again, because this leaf has a white background, we have to remove white background first with background remover, and in second, the background is removed. We adjust the position, we move to under the cup of drink like this. So the next, I want to add some variation of leaf. In a upload tab, I have uploaded the material. This is the insolation of leaf. And I also included this material on the link that I provided. So you just open and this leaf is available in there. So I think I will add some leaf into this design. I would go with this maybe in here and which one? Which one? This here. Maybe it will be awesome if I click this. And also this I will also add with which one? This one? Right. So it makes the leaf is a fly. The leaf is flying spread in right and left the product like this. And I think one more. This one. All right. This is the sum variation that I think it will be awesome if we make one of these or two of these leaves is make it blur. Make it blur between that, to make this leaf blur, we can use this feature. So we just click the leaf like this and click the edit and click Blur. And if we just blur using this feature at blur, so the area that we block, the array that we select, it will blur. But we're not using this feature. We're using this whole image. The intensity, we slide to the left, and on the right. I think it's around 60, 61, 60, 60, yep. And the leaf has a blur effect. They also make this leaf blurre the same method using blur whole image, and slide to the right to 62, like this. And this one, I also make it blur Just click lure and click whole image, slide to 60 or maybe more. 75. Yeah. So more or less, we have a background, main object. Like this and variation. But I think in this area still missing piece. I don't know, but I think because this product contains of ice, so I want to add this ice cube to find the ice cube in this photo material we type ice cube like this. I think it's not thin synchronize because the texture of the ice and this ice is different and this color is so strong, maybe we can find another ice cube. Maybe I will go with ice cube in bowl. Mm N. Nice, nice, nice. I delete this eyes and eyes Kelton. Because this picture still has a background, we have to remove the background. Just click this picture and click background remover. And then So the next is we will add some effect and doing some color grading. And also, we will, you know, like synchronize from the color, nuance and also the shadow. So see you in the next session. 6. Using Effects and Colors to Set the Mood: Hello, everyone. So back to the design, we have created the background. We have created the object, the main object, the product Matcha, and also cube ice and leaf. In this session, we're going to make the effect like shadow, color adjustment. And also, we will reorganize the layout of the object using guideline. In this background, I want to make this background more warmer, more saturated, especially in the sky area. So click the Background click edit and the filter see all, you can choose in the filter or in the adjust in the color adjustment, we are in the color adjustment. In the color edit, there is a two color green and blue. Green will represent in this area, green and blue will represent in the sky area. I want to make the sky more bluish. So I will click this blue, right? And a little bit increasing the saturation. And also a little bit slightly bluish. Like this. And for the green, I want to make a little bit darker, reducing the brightness like this. Okay, I think it's enough for the background, I want to move to the matcha In this macha because the source of light is from here, right? It's from the left side. And this cup in this area is darker and this array is brighter. This cup in the green cup is also in this area is darker and this array is brighter, I want to flip I want to flip this cup, just click flip and click horizontally, right? So because the source light is from the right. So automatically, this area will be darker. And this area will be dark will be brighter. It's not in this area. So I will flip this more or less like this. So I think I will adjust a little bit. We can also manage the all of this layer using position and click layer position and click click position and layer. And I think we can change the direction and we can change the position. And we can change the position like in this brown cup will be on the back from the green. Okay. I will make a little bit warmer or cup this green cup, a little bit warmer, click edit and click adjust. In the temperature, we gradually slide to the right. Little bit warmer like this, right? And in this ice, because the ice is not warm, still it's like cold. We will make this more warmer with temperature. This. Yeah, I think it's enough. Okay, the next, we will add some shadow right shadow in this area, like a shado in this area, shadow in this area. So I want to use drop shadow feature on the canva. to doing that, maybe I will bring to the left for a while. I click this a brown matcha. Click Edit, click Shadow and choose drop like this. So we will experiment in this lighter. We can change the distance, for example, and we change the angle like this, right? Yes. Indeed, to make the drop shadow like this is really hard in canva because it's different when we create the Shadow on a photoshop or an affinity photo, it's more easy, but in Canva, it's, like, a little bit effort. Like this, the drop shadow. And it will apply on the green matcha. A click drop shadow. We can slider the angle like this and the distance plus two this one and blur amount, and blue amount will be increased like this. It's not too strong for the drop shadow, but yeah, I think compared to without drop shadow is, I think it's more or less like these guys. Indeed, the drop shadow is not really strong or almost almost there's no difference between adding some drop shadow or not. But, yeah, I think, like, this is enough. So we back the ice cube in here. And from the ice cube, we also apply the drop shadow but this one is I think it's good. The angle is right. We just add the blur amount, blur amount and distance like this. So I will change this color, the dropshadow color from the black to the green dark darker green like this. I will also apply on these two from black to green Maybe there is such a little different, but yeah, I think we need to change the color. And then, I will also edit some shadow in this area. We click the element. We click the white shadow this and in this graphics, see all well, which one? Yes. And we will use this from shadow I rotate to I rotate to hundred degree. 180 degree. I mean, and move to the bottom like this and like this. And for the position, this shadow I will bring to above, yeah, above of this leaf. And I think I will stretch a little bit down or bring to top and stretch down. Or if it's too much, we will stretch again, stretch down little bit down. And if this too strong or too much, we can reduce the transparency to 70. Okay, guys, we have created the background. We have created the main object, create Matcha and brown Matcha, and also ice cube, and the shadow drop shadow and the shadow for this bottom. So the next we will put the copywriting, price additional information, and also like header and footer as a validation for this design or for this post. So see you in the next session. 7. Organize Object with Guideline: I so the next step, we want to put all of this copywriting from the hidden footer copywriting, additional information for price and many more. So the next I want to put the headline in here. I will use the text at TextFox like this. I'll bring to the top here, and I will type Matcha, and I will change the color and the size the phone size to 100 108 this. And then I will change the pond to league spartan. And I will change the color to green. Click document color, click Plus, add new color and then this. We were working on the guideline. We will use the guideline to rearrange the layout, the object placement to create the guideline. I think we need to add page here. Here, this is page one and page two. We want to create the guideline first. To create guideline, I will use the element shape. We'll click here Rectangle, tangle, like this. I will put on the top, like this and stretch down to this, you know, this rectangle. And I change the stroke to one like this. The stroke is black, yeah, like this. So I wanted to duplicate this rectangle. Copy paste like this, and I wanted to duplicate again. So I have four rectangle and I block copy paste again. And now the box content is eight box. So I will stretch the box until the bottom like this. So here is eight box, one, two, three, four, five, six, seven, eight. So from this box, I will remove the color, and the rest of it just. Oh. Yeah, we need to make it join. Perfect. Like this. Here, after we have eight box, we block all of them and click CTRL+G to group. Now in the position, we have the guideline. And this cutline will copy and paste into page one, like this. As you can see here, there is a box from the top to the bottom. I will divide it some area into eight area. Of the position, I will bring this guideline to under the background. So we will have a guideline to rearrange the object. So I want to put the maca in here in this platform, the Macha, right? And I will move to the position, you know, the screen and this leaf a little bit here. A little bit here, like this here. And I want to make this, you know, this cup a little bit smaller or make it smaller. Yes, a little bit smaller. Like this and using this leaf. Oh, this shadow is also we fix the shadow first, right after that. This leaf also make it smaller. Like this. Maybe a little bit smaller this and the leaf like this. Because in this area is for footer. In this area for header, of course, this area is for headline, and this area is for footer. And yeah we'll edit. So the guideline is very, very crucial for us to help us to arrange the object. And if we satisfy with the result, we can hide this guideline just bring under the background like this. I will type the name of the menu. I will using at textbox and type top for example, choco matcha. This increase this to 26 27, using the effet curve. Like this. And change the font to league spartan. Like this. I changed the color to cream to brown because the cup the tring is a brown color. We also using fun in a brown color. Like this. Choco matcha and make it. I want to add also outline. We click this we click the effect and click outline and change the color from black to white like this and increase the thickness to, I think I don't know, 100 100 Yep. Choco Macha. And I copy and paste the choco Macha to green color like this. So Choco Matcha, I will type here with green matcha like this. Choco Matcha and Green Matcha will rotate a little bit, like this. Macha Choco Macha and green Macha. And I also edit copywriting in this area, right? Copywriting in this area. Click add text here, this copywriting will you know, like provoke the Audiens when the Audience read this design and it's like, Oh, this is true, this looks awesome. And it makes the Audience provoke to try the matcha buy or it's like to make it wishlist, maybe, or make it plan to buying matcha. So the copywrting to provoke Audience is, I want to increase the size first. Because this matcha using natural leaves, natural leaves, original leaves. And fresh from the, you know, from the color is a green fresh. I will type from the freshness. Yeah, right from the freshness freshness of natural leaves. Accompany. So I will use another phone. I will use Lilita one. You just type Lilita on in here. Yeah. I use this one and choose the color green. The same color as a matcha this green. And I also add some effect add outline white outline. I will choose white and make the outline more thicker, I think 100. Yeah, 100. From the freshness of natural leaves, I also add effect curve effect in this curve. We can, you know, like, make it curve like this And for the phone, I think it's too small, right? Too small, I will increase the font to maybe 34 35. Yeah, 35 is enough, I think. Yes, 35 from the freshness of natural leaves, and I will copy in the second line. In the second line, I will type to acompany acompany your activities. Like this. From the freshness of natural leaves to accompany your daily activities. Is to height, I will make it a little bit to the top. Like this, Macha, took Macha and cream Macha from the freshness of natural leaves to accompany your daily activities. So the cooperating will provoke the audience is like, Oh, I think maybe I will try this matcha I will buy this matcha provoke the audience. It's a freshness. Of natural leaves to accompany daily activities. So we will again, look review the position of object using the guideline We will bring back the guideline. So the copyrighting is a little bit across the line, but I think it's normal. I think it's not problem though. But make it perfect. Not perfect because we're using guideline, maybe I will bring a little bit higher, the matcha and also Choco matcha, green macha, the cup. I also bring little bit higher this or even I will make it a little bit bigger for the product, right? A little bit bigger. Like this. Maybe a little bit bigger, right? This little bit top on the top, this leaf big leaf. Yes. From the freshness of natural leaves, accompany daily activities. Yep. Alright, guys. I think this whole also make it a little bit bigger. More or less like this. So we'll hide the guideline again. Okay. So the next we will make the price. I think I will use this element. I will type price. Price tag, maybe. Like this, will go with which one? Price. Just price. With this. I make it a little bit smaller and put here. And I change the color to brown. Like this. And copy and paste to this and change the color to pin or green or too much. Green Yeah. Text at Textbook We'll increase the size of the font size. And change the brown with the font to league spartan like this. And change the color to white. Like this. I think it's too big to bit make it smaller. And this brown is too strong. I think make it more softer. Oops. Which one? Yep. And I copy paste to here and click three dollar like this. And for this price, I will add some shadow too. Click Edit. So next click Shadow I will use drop Shadow like this. Angle. Distance. Intensity. Color. Intensity will increase the intensity, like this. And color is to this. Here, also using the drop shadow. Shadow using the drop shadow, change the color to brown, dark brown here and angle. Oh, it's not dark brown guys, but green dark green, like this. Right. All right. 8. Crafting Effective Headers and Footers: So the next we will put the header and header in this top area and footer in this bottom area. Footer and header as a validated design, the design is come from the official information or comes from the owner. So we have to put the design in top design and bottom design. Again, we will use because we live in Asian countries. I'm in Indonesia. And Indonesia, one of the biggest marketplace that provide delivery food is shopee food. So we will find the shopping food logo in here. Just for demo. It's not for promotion, guys. Like this. Shopee food. Make it smaller and put in here. And again, we also this is logo for shopee food and we also logo for the owner matcha. Logo. I will using font just font. The The name of company is Esteh. Esteh here means ice tea. Like this. And I will change the phone or I will increase the phone first. I will increase the font into chewy You can type in in this box with chewy. You will find the font. Stat and then I change the colour to green. And I increase the size to 40, 42 42. And I will put on the left side of Shopee food logo. And then I will add separate line. You can click line. You add a line shape here, here, here. And I will change the color too. Green and increase the stroke seven. All right. es.teh And last but not least, we also create the footer. The footer I will, you know, like maybe a social media account. So I will utilize the rectangle. I typed the rectangle, rectangle at a shape, rectangle here. I will make this like thinner, the long rectangle. And I put in the bottom, change the color to white, like this. Put in here. And now we'll find the social media logo, especially instagram logo. Right? This I will use this logo and transform into smaller. esteh.id This is just username. It's for demonstration. This is a fictive account, right? This, and I will make a little bit rounder round it in the corner. It's not a little bit do. It's rounded like this. I will change the phone using a spartan league. So in order to, you know, like synchron with this es.teh.id So I will copy this box, this rectangle around it, copy and paste. So in this box, I will fill with the whatsapp logo. Oh, no, no. Click element and then click Whatsapp. Click. Click see all and click this this Whatsapp logo and put in here and it more smaller. And then I think I will type 081 7199 and 45. 80. If you know you know. So yeah, this is the number. Contact person for this pay for this company. Okay, so this is the design. More or less, the first design for this class is more or less like this. We might be I just want to a little bit make it brightness increase. Okay, more or lesses like this. This is the first design for this class. And in the second design, we also create a design to promoting Matcha. But we're using different style and different approach. So my purpose is the more we practice making design, the more the more we can, you know, like, make some improvisation or sharpen our instinct about maybe create design in different situation, different purpose. So you've been following step by step that I have give it before, and don't forget to upload your project into the project section. And don't forget, please left a review for this class before we move to the project number two. So see you in the project number two. 9. Practice 2 - Setup Background and Product: Hello, everyone. So in this session, we're going to create the project design number two. In this design, we're still promoting Matcha, but we will make design with different approach, different purpose, and different style. So let's move to the canva. So in this Canva, before we still promoting the same but we were using a different purpose and still for social media. So I would recommend it if we choose the Instagram post. Still using the Instagram post aspect ratio. So we go to Create, click Create, and then click Social Media and click Instagram post 4:5 aspect ratio. 1080:1350 pixel. After we set up the workspace, the importance of the design is a background and main object. So we have to set the background first and then find the right object to become the main object. So in this design, design is like the point of view from top. So I will use the photo, the surface of table. So from the background, I will type surface of light wood Maybe we can use this picture, right? Or we'll find the another alternative. This one. Yeah. It's depend on your preference, but I think I will use this one. I will delete one of them. I will use this picture as a background, right? Rotate to 90 degree, and then i will up until it fills the empty space. Oh, yeah. So the next, I will put some shape, some shape as, you know, as a background for the object. It's not background for the design, but background for the object. We will utilize this to shape. This shape provide a lot of shape from rectangle or file around it, trapezium, triangle and more. We will use a combination of shape to create a certain shape that maybe isn't available in here. So I will use the what it called trapez Trapezum. We will use trapezoid shape using combination of rectangle, this one, I will change the color maybe to green this The combination of rectangle and this. The combination of rectangle and trapezoid. I will rotate to 90, right? I put in here and I strech like this. So if the trapezoid is like this, I will combine become like this. So this shape is a combination between trapezoid and rectangle. Than that, maybe I will make a little bit, you know, a little bit longer. And the rectangle also doing the same in rectangle one. Like this, the length is the same, and I will combine with this. Then I will make it center. More or less like this. I will make the edge or the corner is around it. The corner, this one, this one, and this one is rounded. Doing that is easy. I click here and click Corner rounding to, 30, 30, 30 point. And I will click position, click layer and click the rectangle. I also add the corner round to 30. Like this. So we'll have the trapezoid trapezoid but in the corners around it. So the next I will using the same trapezoid, but I will flip. I will flip this trapezoid. Unfortunately, confat doesn't has ability or feature to flip this shape, so I will make it from scratch again. I will use the rectangle tool and the rectangle, yes. Combination from rectangle and trapezoid. If in the earlier, I use this trapezoid and right now, I will use this one trapezoid and rotate 90 degrees this -90 degrees and the length, the same and combined into one length. And the same, we will add the corner rounder rounding to 30 like this. And for the rectangle one, also add the corner to 30 like this. So if we pay attention the rectangle is to I think I will add more hay. So we have the two background for the main object. I will make a little bit higher. Lines. All right. The next, we will find the object because the product is the same, right? Because the product is the same, we're still using the same material as before. In the earlier project, right, we will open the project that we create before. This one. Yeah. I will copy this one. I will copy and bring this workspace and paste in here. And canva automatically will copy and permit to copy and paste in a different document in different design. As long as this document open in the same account, I will reset the rotation to zero degrees. And make it smaller like this. And then for this area, I will also add a macha product but in a different menu. Friends, I also upload all the material that we need to make the design. I also upload on the material. From the previous the project and also on this project, I upload all the material. So if you hard to find the right object in this library, you copy and paste, there is no problem, no big problem. So don't worry if there is hard to find the right object in the photo library, right? So in this area, I also add some objects. I click the photo and recently used. I will use this one. Okay. I will use this one and this one. So different menu guys. Again, because this object has the background, we need to remove the Background with background remover. Doing the same, click Background remover. Make it in the size is quite similar and reducing the size. You and put here. More or less. And the next, I will using a combination menu. It's like, this is the special offer, combo package. There is a macha and a sandwich, matcha and sandwich. And right now, I will use find the sandwich to accompany the matcha menu. The first sandwich I will maybe I will find matcha cake. Like this. I will use this. After this, I will put this cake under this menu or I will, you know, put this cake and put this glass little bit center. Oh like this. I will switch this one and this one. Switch also position. Okay, next, I also put the cake in here, too. So I want to find the another menu cake. For example, like caramel cake. And then I will use this one, right? Scale down and put in here and click position, put the cake under the menu. And we, you know, like, switch this position. Doing this one little bit smaller, little bit scale down. And this is also a little bit smaller. Lines. So this is the main object, the menu. And I think I will make it a little bit darker green one. A little bit darker, little bit darker. Just little bit. It is. And this one also follow the color, the new color. All the shape. So this one, all the shape right now. The next, I will add some object in here as if this table is from top layer from top point of view in the background not the object, but the background as long as this, you know, the point of view from the top. As if this is the table surface and some object on the top of table. So the first object I will put is a matcha powder I will type with leave. This one. I will use this one. Just click background remover because this matcha has background put in here. Right. Or before we put in here, I think we can a little bit just the size and put in here. Or we can rotate the position. And because we don't need this leaf, we can brush to remove all of this unwanted object. Just click slider this brass to make the brush wider and just remove the leaf that we not need it. And done. The next object that I want to put in this area is chocolate. Chocolate. Cube. Like this. We'll find the right chocolate egg from top of point of view. Okay. The another one, maybe like this. Yep. Depends on your preferences. You can use this one and you can use this one. But I will use this one. Click background remover and then put the chocolate in here. A little bit, make it smaller. The next object that I want to put in here is a honey honey bee. This, we will find the honey from top point of view, right? Like this, maybe. Right? Maybe we'll find another option. Yeah, I think we'll use this one and click Background remover and make it smaller and put in here. Okay. This. And the last in this corner, I will put brown sugar is like, you know, the ingredient, the main ingredient of the matcha is for produce the brown color is using brown sugar. We will use I think this one. Click background removal and rotate the brown sugar here. little bit here. Like this. All right. We will a little bit adjustment, doing some adjustment to make the size looks properly. Make the layout also looks properly. I will make it some you know, adjustment again in a layout bring to bottom like this one. No. This one, too, I will put a little bit to the top. Okay, guys, this is more or less. We have the background. We have the main object. The main object is this menu, and also secondary object is some, you know, like ingredients in the corner in each corner, the ingredients. And the next session, we will create the effects such as drop shadow and also adjustment in color in order to balance from each object. And then after that, we also put the copywriting, the description, the title, and the last, we'll create the footer and the header and the footer, see you in the next session. 10. Why Guidelines Matter in Design Structure: Hello, everyone. So in this session, we're going to continue to design designing Matcha social media promotion. Like I mentioned before, in this session, we're going to make some effects, drop shadow and some effects and color adjustment. So I will start with this one and the corner object, this one. I will add drop shadow you add drop shadow, which is we just click Edit and go to Shadow and click drop. It's very easy guys. We reduce the distance. We rotate the angle angle. We also reduce again the distance like this. And then in this color, we change to, you know, like, similar to similar to background color. Like this. Next, this one, I will also click drop shadow click shadow, click drop. And then distance click shadow and the working on the shadow and change this color and change this color similar to the background color. It's not similar though, but tends to follow little bit following the background color. Maybe we'll increase the intensity, maybe. This little bit like this or this one. Add the intensity and increase the little bit distance. I will also edit this honey honey object like a shadow, drop, distance, angle. Okay. Change the color to this one. Maybe change the angle and also the distance too. And also the last object in the corner, add a shadow drop change the angle like this change the color. Yep, like this. Okay, more or less like this. And next we will also make the drop shadow for this main menu. I will start with here, click Edit. Click shadow, also click drop and shadow and click distance, increasing the distance. This change the color, similar to the background color. Like this. Also doing the same method doing this one drop shadow. Like this will change the color to similar like this. Or if we want to change, you know, like the shadow like this one, distance. Intensity. But it's not suitable, we back to the drop shadow like this, but we have to change the angle like this and more or less is like this. We also doing the same for this one object. We change a little bit in the angle and increase the distance. And change the color. Following make it a little bit similar in the background. It's more brighter, I mean, we increase the increase the distance like this. But like this. Next, we will add the drop shadow for this cake, which is the same method, and increasing the distance, change this angle one, this one. And this one. In the bottle, too, click drop shadow, pick the angle, distance, this one, and change the color. We also doing the same for this glass. click edit click shadow, click drop and shadow Like this, this change the color and this one. Maybe because we add it some effect and the size of the glass is a become smaller, we will make a bigger, a little bit bigger, and also a little bit bigger, too, like this. So, more or less the object after we add the shadow will be like this. The next I will use the guideline. The guideline that the previous project we use, we will also use in this design. To make a guideline is the simple way, we will utilize the tools like shape like this. You also find the shape in this element in this element too, but you can also use tools and this shape like this. Is the same. So it depends on your references. So we put this rectangle on the most top. Change this stroke to one like this. And the color come no color, not using color. We come like this, this one, and we'll copy and paste this rectangle, we block both of them. Copy and paste. We have four rectangle and we block all of them. We copy and paste in the bottom. We block the total of eight rectangle and stretch them until the bottom. One, two, three, four, five, six, seven, eight. So the eight rectangle will be from the guideline, and we move to the page one because we using new page. We move to the page one and paste in here. We click position, and this is the guideline. And this is in the guideline. We move the guideline. We move the guideline, guideline, and drop in the top of background above layer of background here. So we have the guideline in the back or in front of Background. So with this guideline we will rearrange, again, rearrange the object. I will little bit make it to the bottom like this because in this area, it's for header and then yeah. And then this area is for footer. So we'll make it a bit bigger in here in order to make more, you know, synchronize in size and more proper. And then for this one, I will put little bit down like this. Or maybe we can still add the size like this can still at the size like this. We can still at the size to make the object more proper compared to the space area, a space empty space like this. So in the guideline, I will hide the guideline to hide the guideline is simply just drag and drop in under the background like this. Okay, next, we will put the copywriting and also put the header and footer. So here in the next session when we put the copywriting, heater and footer. 11. Writing Headlines, Copy, and Descriptions That Work: In this session, we're going to put the copywriting, the copywriting description, price, header and footer. So we start with title in here. For the title, I will use this at textbox here, and I will put in here. I will increase the size. I think I will increase the size up to Mm I will type our special. I will use lilita one, lilita one. I will choose this Lilita one. And then I will change this color to white. Right too wide, and click effets and click outline and increase the thickness to 100 and click here, click green. And I will copy and paste duplicate this and I will put here, change two Combo. In this combo, I will change the color to orange or maybe I just find the right color with new document color. I will click add a new color. Yeah, I think it's like this. Or maybe a little bit brighter. Our special combo like this. I think the thickness, I will increase the thickness. I'll be maybe 120 120. And then I think I will make this part more comes a little bit done like this. Okay, guys, the next step, we will input the text description and price, and also we will make the footer and header letter. So let's a text box here, and I will put here, and I will add milk Matcha and then brown matcha. Brown Macha like this and change the font to 25. Oh, all of them changed to 25. And change the color to white like this. And I will change the font type to lilita one or Nunito. Yeah. I will use Nunito and change the type font to bold like this. Milk Matcha or brow Matcha. And I reduce length spacing to 1.2, 1.2, like this. And I will add textbook here, and I will retire change on to 25 and change and change font to Nunito bold plus and I will type Vanilla Tea Cake. Right. Like this. And then in the element in the element, I will type price to add price for the menu. We can choose one of them, one of the Label, and I will choose which one? This one? So I will choose this rice label. I will change the color this pink colored to green color. And then I will add textbox here. Okay. And then for the rest, I will write $4 Again, change the font, change the font to 25, change the font type, bold, and change the color to green. And I will have only I reduce the size like this. And next, I will copy this one. Like this. I will copy and paste and bring to this area. Maybe I will a little bit make it moving a little bit to the left, right? And I will change the description to milk Matcha or brown Matcha. I will change this. I will change this menu to green matcha or chocolate Choco matcha plus caramel cake. And in this description, I will make the right align. Using this? like this, and I'll bring this price tag align right line like this. Right, green matcha choco matcha. The caramel cake only four dollar. And the next, I will bring back the guideline. The guideline, with this guideline, we will make some adjustment, right? So adjustment. Yeah, I think it's okay. After we satisfy the layout, the rest of it, we will create the heater. And the footer. I will open the I will open the project previously we create. This is the design we have created before, and I will use the same heater and also the same footer. Social media account and contact person like this. So this is more or less the result class. This is more or less the design number two or the second project to promote Matcha. So the difference between this design if this design is to promoting a certain product and headline about the product and make the product more outstanding. And then focus on the product, Macha, cream matcha and prawn matcha. But when we look at this design, it's like this is post for promoting a package package, special package, special combo, matcha and cake, a cream cake, and matcha and caramel cake, something like that. So it depends on your purpose and depends on the use case. If to promote a certain product that making the product is outstanding. Yeah, this design is more suitable. So whether this design and this design is very, very beneficial if you want to promote your own product or if you want to promote a certain product with a different style and different purpose. So the next I will recap our class in conclusion and then see you in conclusion session. 12. Conclusion: Hello, everyone. We have now reached the conclusion of what we have learned throughout this class. In this session, I want to recap the important point from the beginning until the practice. So when designing with Canva, the first thing we need to do is prepare the necessary materials. The most important one is the product image because it will be the main object in our design. Turn that in workspace, the first step we can take is to create a background. The background is important because it sets the vibe and tone of the design. It also serves as the base for placing the main object. So the background and the object in the design must be aligned. There are plenty of resource available such as photos, graphics, and other elements. These images are very easy to find and we just need to type in the right keywords. In a promotional design, the product is presented as the main object. However, we don't just show the product alone. We can also add supporting elements to make the main object standout more. For example, using secondary objects like ice cubes or tea powder can make the design look more varied and visual appealing. And next, another important element is the copywriting and headline. This play a role in persuading the audience or stimulating them to imagine the product. For instance, if the product being promoted is a beverage, we can invite the audience to image the tastes they will experience when consuming it, or the benefits they will get when using a digital product. For descriptive texts or additional information such as specification, price, ingredients, and nutritional content, it's best to write them in a short sentence or the key points. This means we only present relevant information that the audience needs to know. Not every detail has to be included. After creating the background, adding objects, and writing the descriptive text, the next step is arranging the layout so that all elements appear proportional. Previously, we learn about dividing the space into eight sections. Each section has its own function such as a place to insert content. With a good layout, we can create clear boundaries between objects, so they don't appear too large or too small. The next is adding effects to the object we use. So the colors and appearance between objects look consistent and harmonious with the background. There are many features and effects that canva provide for our design, and all of them can be used as needed. I think those are the key points I can share from this class. Everyone, please don't forget to leave a rating for this class. It really helps me to evaluate and improve future classes. Also, don't forget to upload your practice design in the project section so I can give feedback on your work. I'm confident that your design will be even better than the examples I make in practice. I Fathoni Ashari, thank you and see you in the next class.