Build Your Brand, Your Website & Your Professional Online Presence From Scratch - Module Two

1. Welcome To The Course - Building Your Online Presence From Scratch.: Hi and welcome to Module two on building your brand and online presence. This module, we will go through all the steps of building your online profiles and establishing the digital presence that qualifies you to become an affiliate marketer and helps you establish a trusted relationship with your audience. This model includes how to build your brand kit, which is the brand style guide. This is the guide for your entire online presence and it includes all the brand visual elements that you will decide for your brand. From logos to colour, pallets, images, fonts, and everything else that you really want to include in your brand's visual identity. In this part, I'm going to introduce you to a simple multi-step process to building your brand kit by using free and beginner-friendly design software. This process is designed for absolute beginners and those who never created a brand kit before. You do not really have to worry about anything from hiring Design experts to having previous experience or spending long hours on designing your brand. I'm also going to implement the same process to create a Brand Kit example in a tutorial video, which is included here in this model. To help you get a clearer idea where to get started and speed up your own process. The second part of this model is how to select your main property on the web. As not every affiliate marketer uses the same type of website or social media platforms. So you will want to select the platforms that make sense for you and your business, and most importantly, platforms that your audience are active on. Inside this part, we're also going to answer important questions. Like, is building a website essential for your affiliate marketing business? And how many Social Media channels should you be using for your affiliate marketing business? Which social media platform is the right one for you to select? And also whether it is a good idea to introduce your new business, your existing social media profiles? Or should you build your social media Presence From Scratch? Once we're done with this part, we're going to move to the third one. The third part of this model is dedicated for websites and how to select the best type of website for your business based on the content that you're planning to create on it. And of course, how to build your website and have to optimize it without any previous experience and web creation or designed. Very much like the brand kit Design, I'm going to introduce you to a simple multi-step process to building your website. For those of you who already have an online business or those who wants to hire professional designers. Some of the parts and this model might not be relevant for you. Since you could already have a running website or an established brand and social media presence. But this modal designed to help those who are starting from scratch and those who are not interested in hiring professional help. And therefore, it covers all the steps needed from start to end 2. What Is The Difference Between A Brand & A Visual Identity?: Now let's talk a little bit about brands versus visual identities. Because we tend to confuse brand's with logos and colors and appearances only. While the visual identity of every business does indeed belong to it's brand, there are a whole of other aspects of the concept of branding that you will want to work on and keep in mind when you're starting to practice your business and creating content online. Your brand is your entire Unique Presence on the Internet. And it includes your mission statement, Your Unique Content, your tone of speech, your sense of humor, and your message, and what you stand for, and everything else that sets you apart from other online entrepreneurs out there. If you do not have an existing brand and business and you want to kick-start your online Presence From Scratch right now. This can truly be an amazing experience you will go through while following the steps I'll share with you and the upcoming parts of this model. I know that this sounds like a lot of work, but building a business on your own is indeed a lot of work and it will take time for you to complete this model. But by the end of it, you will have an established online presence based on your chosen niche and a clear idea what you want people to feel when they interact with your business and visit your online accounts? 3. Early Limitations - What Is Holding You Back?: The final point that I want to mention before we get started as early Limitations, which is something that I feel like most of my customers struggle with. As a freelance web designer myself, I often sense that a lot of new online business owners worry a lot about being very new to the game. They might be thinking, I'm new and I have little to no knowledge to share. How am I going to establish such a brand? They worry a lot about the amount of content and value that they have to share to establish the sophisticated brand and business that they're aiming for. It is true that if you're a beginner, you do have experience and knowledge Limitations. But the reality of it is that we must acknowledge and embrace the natural progression of building their experience and the knowledge we need to own a solid and trusted brand and business. Because everybody starts somewhere. And failure is knowledge and experience on itself. And if you failed more than you've accomplished so far, you still have a lot to offer and many people want to hear your story and learn from your experience. However, the good news that I want to share with you is that affiliate marketing does not require the suffering of reinventing the wheel. As this business model does not rely on you coming up with a product that overcome certain obstacles. Because countless others have done that job for you. And your job is to showcase their efforts and an attractive manner and connect them with those who needed, which is your target audience. And becoming an experts requires you to conduct product research and learn from others in your field and explore your niche and always stay updated with the latest trends. That for the sake of coming up with a unique and original style of talking about it. Utilize and create as much content as you can to constantly improve your skills and experiences within your niche and market. So don't rush into sounding authoritative, unexperienced to early on because you're aiming for a quick results. And instead, try to embrace your newly established business by showcasing your brand as a young and fresh establishment that is fired up with excitement and it's ready to grow and connect with the right people. I really hope that this introduction to the model will give you an idea where you need to start and the points you must focus on. Now I believe that you're ready to move to the first part and get started on building your brand kit 4. How To Build A Brand Kit (Brand Style Guide).: Hi, and welcome to Part One of this model on how to build your brand kit. In other words, brand style guide. A Brand Kit is a guide to your brand's visual identity. And it includes all the brand visual elements that you decide for your brand. From logos to colour pallets, images, fonts, and Unique Marks. As looking consistent, Unique and well-rounded on the Internet is essential to enhance your professional presence as an online business owner. And therefore, when showing up on the web, whether on your website or social media, you will have to apply your brand kit holistically and always stick to your brand's familiar Design as randomizing your appearance and ignoring the rules that you set for your visual identity will make your business look questionable. Whether you're planning to hire an expert to build your brand, or whether you want to create it by herself, as I will be teaching you in this model, you will always have the final say in your brand style. So therefore, collecting ideas and inspirations before getting to worry can always help you explore your options and decide on the visual identity that you love. It's also normal to have mine shifts when it comes to the design and visual appearances of your brand. Because the more attractive brand's you will find, the more inspired you will be. And this can make settling on one brand kit difficult and time-consuming. I highly recommend that you keep track of your brokers and maybe set some deadlines to finalize your brand work and make final decisions. That is to avoid getting lost and the process and wasting valuable time. Designing your brand kit can be as complicated or as simple as you want it to be. There are a hundreds of different strategies and platforms to use. But I've created here a simple process of seven steps that you can follow regardless of your level of expertise in design and branding in general. You can use this process to build a professional looking brand and use it for your affiliate marketing business. The Seven-Step Process starts with defining your brand identity. It's important to start with defining your brand identity because it guides the visual choices of your entire brand kit, from colors to fonts and images and all the other Unique Marks. All these visual assets should tie back to your brand's identity and what your business stands for. So let's assume that you started and Affiliate Marketing business that targets young professionals as an audience. You plan to promote courses to them that helped them build side hustle Projects and maybe increase their income and pay off their student debts. So this should not only be represented by selective words, but with colors and Visuals as well. And understanding the basics of color psychology can be a great way to improve your online presence in general, because different colors trigger different emotions. So take your time to carefully identify your brand's identity using the niche that you've selected and the group of audience that you're focusing your affiliate marketing business towards. Here I have some examples for you. So I help Independent Business Leaders write great books and 30 days or less. Another example I found online is, I hope female entrepreneurs reassess their life choices to discover their true path to success. Or another example could be helping you unleash your potential and build a big brand with your small business. So these three are examples of strong, short and descriptive brand identity statements that clarify what the brand stands for. By the end of this step, you should be able to come up with a few brand identity statements for your own business and use them to continue the process of building your brand style guide. And once you're done with that, you can move on to the second step, which is your official brand name. Now what can really determine whether using your own name as a good or bad thing for affiliate marketing business. This is different than a case-by-case basis, and it's something that you need to decide for yourself. If you build your business based on your name, you give yourself the opportunity to build a personal brand and become an authority figure in your niche. There are some well-known entrepreneurs like Tony Robbins or Oprah. They have created brand's after their own names and that allowed them to become public figures and associate their names with a value that they add to the world. But others might not like that. Attention. Might want to sell their businesses later on. So the other option is to select the brand name based on the niche or market that you're working with. And this way, you make it easier for your audience to understand your business and what you offer early on. To make this decision easy for you, your future ambitions of your affiliate marketing business and what your plans are for the upcoming years have a lot to say when it comes to selecting the brand name, like expansion, partnering up with others, or even potentially selling the business. Once you have a few names in mind, try to check their availability using the free domain check feature on godaddy.com just to make sure that the name is available and there's no other person that created a business under that name. By the way, if you ended up loving at brand name and you want to create a website and you're considering to buy the domain right now, I really do not recommend you to buy any extensions beside.com, because.com is the most search domain extension on the Internet. And Google itself refers.com domains. And they made it the default search because it is the oldest and the largest and of course the most memorable. But do not worry about buying any domain names right now because we will cover everything in detail in part three of this model. The third step is selecting Your Colour Pallet. To keep your brand recognition strong. You need your brand colors to be presented consistently across all your online profiles. As using a random colors are different colour pallets every now and then, we'll make your business look unprofessional and inconsistent. Whichever way you shake it, the more colour rules the better. This really goes to emphasize the importance of the first step, which is defining your brand identity as creating a Brand Colour Pallet might sound easy, but it should really be a reflection of your brand values and the niche that you're building your business around. Let's say as an example that you've selected yoga and mindfulness as your niche. In this case, using dark colors or flashy colors like really dark red or black will not be suitable. And you're going to need some soft comforting colors like linen, ivory or soft green Colour Pallet should not really include more than one to two primary colors and three to four secondary colors. They should also complement each other in a visually appealing way that looks cohesive. And a great way to get inspired for your own color palette is through research, ideas and other businesses online. Maybe consider visiting some websites and social media accounts in your niche and see what colors are using. And of course, when you're selecting your own color palette, you do not want to copy anybody's work, but this is just to get inspired and to create a unique palette of your own. The fourth step is Your Logo. And logos are probably the most important part of your brand style guide. And your brand logo helps people recognize your business immediately. And standing out Online is one of the main reasons you're creating a visual brand and the first place. And a unique eye-catching Logo is an important part of establishing a professional presence online. There's also what's known as secondary logos that work as an extension to the primary Logo with small differences like simplified looks or flip colors are different dimensions. So in case you want to include a secondary logo for your brand kit, you will not have to modify or misuse your primary logo and situations when it doesn't really fit. And today, anyone can design a local regardless of their level of expertise. So thanks to the countless design software is available today. Here I'm going to mention three different design software that I'm familiar with and have had good experiences with. But feel free to research other tools if you prefer to. The first one is Luca. Luca is a complete Branding Design tool. You can start by adding your brand name and selecting different options for your logo. And from there you get access to their pre-designed templates for brand guidelines. The second one is Canva. Canva is a Design platform for countless design needs, including brand kit, Marketing Content, social content, or a website content, and everything else. Indeed, there are plenty of free and premium pre-designed templates on Canvas that can help you with your logo design. They also have the drag-and-drop feature, which is quite excellent for beginners and those who do not have any previous experience in design. And Canva will serve you well for other Design parts of your business and cutting creation. The third one I want to mention is Adobe, which is the most advanced tool of all three. Adobe requires some design background and a lot of practice for you to get the job done. But if you're willing to take the time to do the software training and take your design skills to the next level. Illustrator is a really great choice. But if you re looking for more beginner-friendly tools that help you get the job done professionally and quickly. Then I really recommend that you go with Canva or Lucan's that the fifth step is Your Unique Marks. And this type isn't really necessarily essential for your brand style guide. But I included it in this process in case you're planning to include design elements to your brand kit. These design elements can be anything from graphics, icons, textures, or patterns that compliment the visual appearance and add a unique touch to your brand kit. If you decide to design elements for your brand, you can use it on your own website or maybe social content. You can maybe create some templates for Instagram or Pinterest to make sure that you're not going to randomize it later on. Step number six is your fonts. Typography is one of those things that go unnoticed if they're done right. But really they send out if they're done poorly. And very much like selecting a color palette for your brand, you need to identify the fonts that you will be using a cross your online presence. If you want to use more than one font, you can break down your collection of fonts to three, like headers, Fonts, subheaders, fonts and body text fonts. Or you can stick to one versatile font and use it everywhere. So classic Sarah friended and modern or some of the most basic font types. And I really want to ask you to think of your brand's personality when you're considering the different options and the fonts that you want to include in your brand kit. And also consider the tone that you want to communicate your brand with, because the front indeed plays an important part in that. And again, it's a really good idea to get inspired. You can look up some brands you personally like and check what fonts they're using. By the way, if you're using Google Chrome, there's an extension called what font. You can install that on your Google Chrome and you can identify the fonts that you are seeing on the web and you can see the size and the ways and everything else and of course the name. So you're able to use that font for your own brand kit. The final step in this process is the Supporting Visuals. This is a step to create some guidelines for the imagery that you will be using for your brand. So whether you're planning to create your own photos yourself, or maybe you can hire a photographer, or maybe you will want to outsource these photos from Pexels Unsplash. You should set up some standards for the style of these photos and the colors included in these photos and maybe the filter types, the level of complexity and the compositions and so on. The same thing applies if you're planning to create your own illustration or infographics or charts or anything else that can actually support your brand kit. You should consider creating some stylistic guidelines for them and make sure that your brand color palette and fonts are applied holistically on these charts and graphics as well. Now that you have the Seven-Step Process ready, please take your time to build your brand kit. Just another gentle reminder to keep track of time and progress and to make sure that you're not wasting your time on making decisions regarding your brand kit and forgetting the fact that you have an entire online business to build. Getting lost in the process is easy because you're entertained, especially if you're discovering how to create a brand from the first time. And there's going to limitless options for you to select from. So please consider creating some time lakhs to stay on track for your brokers and set some deadlines for you to have your brand kit ready. And also once you're done, make sure to download and save your brand files somewhere accessible so they're ready for you to use when you begin creating content on your website and social media profiles. Let's move on to the next video where I'll show you a quick tutorial on how to apply this seven Step Process To creating a Brand Style Guide 5. The 7-Step Process To Building A Brand Kit (Tutorial).: Hi there. In this video, I'm going to Apply the Seven-Step Process To designing a Brand Kit. And for this tutorial, I'm going to be using a hypothetical brand that I want to build and I wanted to go for something related to photography. Let's say as an example that I want to create a Brand Kit for a photographer that wants to build and Affiliate Marketing business. So maybe he or she wants to start promoting products related to cameras and camera equipment. Maybe some photo editing softwares for designing this brand kit. I'm gonna go ahead and start with the very first step, which is selecting the brand identity statement. Before using any design tools, I'm just gonna go ahead and open my notes so I can write down some ideas for the first step. So I'm just going to write down first Step number one. Since the business that I have in mind is something related to photography, I also want it to be more specified into nature photography. And I have thought of some examples for a Brand statement that can fit such business. And the one that I seem to like the most is maybe uncovering. This is just on top of my head. The wild nature. Maybe another example could be connecting you to the nature and wild life. Through my Lynch, exploring epic world through a small lens. And the final one, bringing you closer to the wild nature. Just simple and short brand statements just as examples that I can start from here and always just keep updating one of them until I reach something that I like. Of course, this is an example, so I'm not gonna go ahead and spend hours on creating the best brand statement. Also, do not want to make this Tutorial too long for you, but just to show you how you can start somewhere and just keep updating until you're happy with the end result. So by working on the brand identity and the brand identity statement, you can also start thinking of other aspects and the framework that you want to build the rest of the brand kit around. So for example, you can start thinking of how do you want people to feel when they're interacting with the brand? Is it going to be a minimalistic? It's going to be a sophisticated or friendly and the colors that you want to use. And we've also talked very briefly about color psychology, the colors that make sense for the business that they were building the brand for. So for example, here, it makes perfect sense for me to include different degrees of green or maybe blue, representing nature and sky and see, and so on. So I highly recommend that you actually start writing down some ideas that you want to include, even though they're not for this very first Step, it makes sense to write them down because this that will actually help you move on for the rest of the steps, as we also talked before in the previous video, that the brand identity is going to be your framework to build the rest of your brand kit. It's also going to help you decide some other aspects of the brand itself. So go ahead and spend some time on brainstorming some ideas and writing them down on a piece of paper or a note like this one right here. For my case, I'm actually going to write down some ideas of maybe for the Logo, green, blue, sky blue. I also think that I want some visual elements related to camera. Maybe lens, tree, leaf, color, palette, maybe navy blue, just as a primary color. Dark green. Again, sky blue, brown. I could also see yellow with, I'm not sure yet. But just to write down some ideas, I want fonts to be maybe classic, very easy to read. Small I imagined because the images are going to be the main thing in this set brand since it's photography based, also dark blue or black, I imagine as well that I will not include so many visual elements because I feel like photography and pictures here are going to take over. However, I will want to consider some design elements on Canvas once we move on to that step. So this is Step one, which is basically deciding on the brand identity itself. Working a little bit on a Brand statement. I think I'm gonna go ahead and select this one because I feel like it's the one I liked the most. I'm just gonna And delete these. In your case, I wanted to spend longer time on working on your own brand statement. Of course, I think that makes sense for your business. But just for the sake of making this video short for you, I'm not going to spend longer time on working on the words here. Of course I've not done any keyword research and so on. Which is something that I really recommend that you do when you work on your brand identity statement. But this is just a hypothetical example to work on brand kit in particular. And therefore, I'm gonna go ahead and pause working on the brand identity statement for now. Let's move on to the Step number two and start working on the official brand name. Alright, Step number two, Official Brand Name. Gonna go ahead and mark these ones. What I have in mind is a name that seems to be very suitable for this kind of business. Again, I know it's just an example, but I want you to know how you can research names. In my case, I actually have I for nature. Let's say that this is the name that I want to name my business with. The thing that we need to do right now is to research the name to see if it's available. So the first thing to do is to go to Google and do a quick search for I core nature. Just to see if going to be a very well-known brand with that name. The good news is there isn't. However, the second thing that you want to do, and especially if you actually want to build the website for your business, is to go to GoDaddy and search for I for nature. The good news is that the domain is available. The bad news is that somebody has already bought this domain name and they want to sell it for a very, very expensive price. This is To be honest, something that I would never go ahead and buy. 3,000 years or almost €4,000 is a ridiculous amount of money to pay for a domain name. And I also do not recommend going for any extension, like I said in the briefest video, going for a different extension, then.com is not a good idea, especially for a new business. However, if you want to go ahead and consider something else, then feel free to do that. What I would do is to consider some different names. It's not like you cannot name your brand I for nature, if this was you in my example. And of course, you can always figure out a way to name your domain with something extra, like for example, IFR nature of photography.com and so on. But what I would do is maybe try to consider some different names just to see if there's going to be a better opportunity for me. In this case, I can actually name my business eyes nature. So let's try and see if the domain is available. There you go to a €0.18 compared to almost €4,000, is a huge difference. And that's a price I'm actually willing to pay for a domain for. That is of course, in case you actually want to go ahead and build a website for your business. This is really my way of showing you how you can do the research first to make sure that there's no other brand or business created under the brand that you're interested in and the name that you're interested in. And seconds just to make sure that it's available in case you wanted to create a website. It's also not really a bad idea to go ahead and research other social media accounts to make sure that there's no other brand created under the same name. Alright, so Step number three is your color palettes. This has to be honest, is my favorite Step because I get to use Pinterest. If you've never used Pinterest before, it's like a search engine, but for ideas, and what I love about it is that I get to use it before I get started on designing anything, because it is always full of ideas. What do you need to do is just a Create an Account is just like any other social media platform. And then you can of course use it for free. And then you can just go ahead to the search bar and type some keywords for what you're searching for. In my case, I'm actually searching for nature, Colour, Pallet. And there you go. There's already beautiful color palettes that appear on the search. This one is really nice. I like the combination, and this one is very similar to the collection of colors that I added here. So navy blue, dark green, sky blue, navy blue here, but the rest of the colors are really nice. This collection is amazing as well. So if I was a real photographer and I'm actually building my own brand kit, I would consider maybe taking a look at my own photography and see what colors seem to dominate most of my photos and pictures. But since this is just a hypothetical business, I'm just gonna go ahead and select colors that I like. But this is just, There's so many things online to get inspired by. You can also actually search for nature brand kit just to see what appears. As you can see, there's already so many nice brand kit. So maybe not these purple colors. That's not so much my taste. But take a look at that. So these colors are really soft. Not a big fan of the fonts here. I like the logo. I like those leaves right here. It's really nice idea just to get inspired by the way. So many of the stuff that you see here are stuff that you can actually buy For example, this is a Brand Kit that you might find that this person is actually selling those brand kits. So you can just have a Brand gets ready for you. So you can just buy this one and go ahead and apply it to your business. I can see this one being a very nice logo. It's a flower. So it's nature-based with a font that I actually also really like. I might change a little bit in the colors, but this is how I actually get inspired for Design Ideas. And I highly encourage that you do type the keywords of your own niche and try to see what Pinterest shows you. So you can just collect some ideas before you go ahead and start working on your own. Let's say here that you actually found some really nice colors that you want to go ahead and apply for your own brand kit. So I'm actually going to go ahead and I researched the first one. So nature Colour Pallet. Let's say that you actually really like some of these colors right here. So you want to apply some of these colors for your own brand kit. What I would do in this case is used this Chrome extension right here. It's cold color pick eyedropper. If you just go to Chrome extensions or if you just search for color pick eyedropper chromosome extension on Google, you'll be able to find this one and install it on Chrome. By clicking on it. You can hover over any color. You will find the code for it. So let's say that you really like this color right here and maybe this one you can just click on it and then copy the code. This code is the code for the color that you find on any web page and you can use it on any place. So as you can see now it's a white, the red. It really shows you a lot of very small details, which is really cool in case you want to find what is the code for these colors and also use them for your own brand kit. So make sure to use this a Chrome extension when you're searching for colors. Then once you're done with collecting some ideas, it's time for us to actually start assembling the color palette. And for that I'm gonna go ahead and use Canva. So the first thing I'm going to search for is brand guidelines presentation. So I'm just gonna go ahead and use this one to speed up the process. I'm just gonna go ahead and use some of the templates. So let's see here. I'm just going to apply the 20 pages and see the first one. I'm just going to Name eyes for nature. So that's really cool about Canva is that there's pre design templates. So let's just use the word nature to see if there's templates specified for that niche. Alright, so this one is really nice, but it's not really like I want some of this so I can actually start adding my color palette immediately. Just gonna go ahead and add Brand Kit right here. I might write a statement, so I'm just gonna go ahead and actually copy this one. You can also write a little bit about the brand here. My case, I'm just gonna go ahead and generate some text. Lorem Ipsum. This is another very cool Chrome extension to generate some texts. So if you're a designer, you will want to install that as well. Then I'm just gonna go ahead and just slide this one right here. Or maybe I'm actually going to slide this one right here. And here I'm going to add the colors that I like. So let's say that you're actually applying the same steps and you'll want to create a brand guidelines presentation for yourself too, so you can always use it and in case you want to pitch it to somebody to see what they think of your work. You can just go ahead and apply one of these templates like what I'm doing. Otherwise, if you have the time and patients, then you can just design one on your own. I really enjoy designing one on my own as well. I think we can get really creative with it. Then there's so many other features that inside canva. However, for the process of speeding up this tutorial, I'm not gonna go ahead and do that. Alright, so the first color that I want to use, let's say that I actually like this color right here. I'm gonna go ahead and copy it. And then just click on this box right here. And then pasted. Alright, so for the second color, I actually want to go for something green. I'm going to search for more ideas. I like this combination. This one also seems to be very nice. And this one as well. It's really again important to mention that I'm speeding up the process of just randomly adding colors to the color palette that I'm creating. Because I don't want to actually sit and try to think of the colors that I'm including right now. And I don't want the video to be too long for you because I wanted to get started on creating your own brand kit. This is just my way of showing you how you can add colors until you're happy with the combination. Ideally, you want to focus on two primary colors. So let's say that these two are going to be the primary colors in my color palette. So maybe I can just move them up a little bit and then just add primary colors here. So primary Colour number one, primary, color number two. Then just keep changing in these colors until I'm happy. I think I left this one as it is. If you'd like this one, but the degree is a little bit too strong. You can just click on it and then go here and then try to move to different degrees of green until you're happy with the result. So it might take some time. So just, just enjoy the process. Just keep thinking of what does look visually appealing to you, what makes sense to your brand, to your brand statement, to the brand identity statement, to what you want people to feel when they're looking at these colors. How does it make sense with the fonts that you have in mind? It is a simple yet complicated process and it's okay to have mine shifts especially early on, then give yourself some time and take a look at it tomorrow, See if you're still like it. You might want to duplicate this slide right here and then maybe change some colors. So maybe this one. See if you want to include this one instead. And then take a look at them tomorrow and see which one you seem to like the most. And then by the end of it, you should just have one of them ready. So this is the step of selecting a color palette. If you're not happy about Pinterest, you can actually go ahead and just go to Google and search for Colour Pallet for nature photography, business. Let's see if they will actually show us. It seems to be the same ideas that are taken from Pinterest itself. Mostly. There are some more other ideas here that maybe you will like more. Do a little bit of research, do not copy anybody's work. Just get inspired and just make sure to give it some time before you confirm that this is the color palette that you want to move on with. Because once we move on to advance steps and create logos and also move on to the website. You will want to apply the same colors as well. So it will be a little bit of a hassle for you to change the colors every time you have a mind shift. And I believe that we're done with this step and let's move on to the Step number four and get started on designing the Logo. Alright, so for designing the logo, I have two ways. The first one is using Luca. I have mentioned a little bit about Luca before. Let's say that we actually want to use look, all you have to do is just go to look at it. Come on, let's say eyes for nature and get started. The industry here is photography. Continue. Now they want you to pick something that you like. So what you had in mind when you were actually thinking of your brand and what you want to build. This one. Maybe it's something I would like. These two. I would also go for I wouldn't want to go for like a full text unless it's very thin, like these might go for something circle. But I think that's it. I would go for this one. And this one. And also maybe the gray at a slogan. So maybe just closer to nature, right? So graphy camera. I think that those are enough, maybe a photographer. Okay, so now they're generating some logos for me. Not sure that I'm really a big fan of them. Maybe this one is minimalistic and nice. However, I do not like the colors. I'm just gonna go ahead and continue as a guest. It's going to load more. So you might find something you might be very lucky with what logos suggesting and you might like something really cool, like this one seems to be really nice since there's a big lens here that looks like a castle tower or something. This one, I'm not really big fan of this round font right here. This one is really nice. I do not like the use of this golden color in the logo, so I'm going to skip that. So basically, let's say that you actually like one of these. Let's say that you liked this one right here. You can start customizing the logo. You can start thinking of different backgrounds, maybe different fonts and so on. And then by the end of it, you'll be able to either download or take a picture of and so on and also sign up and create an account. So it did the job quickly. However, what I would actually want to do, and especially if I was beginner, I would go ahead and design something on Canva. You can actually go back to Canva right here and just click on Create a design and go to Logo. And then right here Let's look at photography. Some of these templates, like this one right here, actually really like it. And I also like the color combination. You can consider maybe different ones. So this could be your primary logo and this is the secondary one. I liked the designs in Canva, generally more, especially that many of them will actually be for free. Like I pay for gamba process, I'm able to use all of these, but even if you just use Canva for free, There's many templates that you can just customize and use for your own without having to pay for Canva. So let's say that you actually stick to this color palette, or you have to do is just go to these colors And copy them. And let's say that you actually like this designed for your logo. And now you have these colors that you selected for your brand kit on the logo as well. We're still going to work on the fonts and the upcoming steps. So do not have to worry about that. But working on your logo, especially if you want to also give it some time just like you did with the color palette. If you want to design something right now and maybe take a look at it tomorrow and give it some customizing, some adjustments there, change some colors, maybe look at the secondary logos and see if you still like them or if you want to make some changes. But working right now on the first version of your Design, taking a look at it later will help you determine whether you actually still liking it or not. And with that, I'm actually going to stop with a Step and then move on to the second one. Alright, so Step number five, Your Unique Marks and the design elements that you want to include in your brand. So this is of course up to you. If you actually want to include any elements, maybe it doesn't really make sense to include any elements in photography based business because your focus is your pictures. However, just for the sake of showing you how you can include any elements, I'm gonna go ahead and search for sum. I'm going to use Canvas for that. Let's say that I'm going to use this one right here. Here to elements. Let's say that I want to include something related to camera and then go to graphics. Any elements that you really want to include in your brand designs you can include here. Maybe including cameras, will not make a lot of sense because you already have something that is very clearly related to your brand. But however, let's say that you actually want to include some patterns not necessarily related to photography, but they just emphasize the visual appearance of your brand and make it look more recognizable and the eyes of your customers. So maybe you want to include something like this one. Whenever you're working on, let's say, a social media post. Or if you want to create some pins that you want to include with a text on them, then you can use this one as background of your texts. So these all the visual elements that you decide if you actually want to include them. And you have to make sure that you actually stick to the elements that you choose right now, because you can go ahead and add all these elements whenever you're creating something. So the goal of this step is to decide whether you first want to include elements and second, what is the collection of elements that you really want to use and apply it holistically whenever it makes sense. So go ahead and spend some time on this elements section in Canva. You might want to consider also looking elsewhere. But for the sake of not making this video too long, I'm not gonna go ahead and do that. This one is actually nice. It's just say as an example that this is a visual elements that you want to include for some reason it doesn't really make sense to photography, but it looks nice. And let's just say that you actually like it and you just want to keep it on your brand files. So yeah, that's it. This is the step of selecting elements. I know it's very short, but for you who want to give it more attention and maybe just look for different keywords like lines. Maybe something like this. Maybe you can actually have a signature. Like you can create your own digitally and included something like this. And that's right if you actually also can change the color of it. Maybe this one say, you can include something like this. So just give it some time, depends on how important that is free to include it. And just make sure to actually add all these elements on one of the slides just to make sure that you have the elements ready with the colors that you want the element to be visible with. So whenever you creating content, whether it's on the web sites or whether it's on social media, you can just go ahead and click on the COBie and you'll be able to use it anywhere else that you actually want to use it in. Alright, so Step number six, which is fonts. As we said before, it's really important to decide on the fonts that you want to include. So let's actually use the fonts that they have included here for fonts. So I'm just gonna go ahead and use the topography here and then start applying some search ideas inside canva for different fonts. So as you can see this font right here, it's called Hatton. And if you scroll down and Fonts, you will find, I don't even know the count, but I could imagine that it's thousands of different fonts available and Canva, and you cannot really use these ones because therefore Canva pro, if you're not paying for Canva pro. But as you can see, there's going to be hundreds and hundreds free fonts for you to select from. I actually imagined something like this for the brand, for the photography brand. Something very thin and also something very easy to read. It's just gonna go ahead and actually try to change all of them. This is actually exactly what I had in mind. I'm just going to make this one bold. This one would be my primary font. And then I would actually go ahead and apply something classic for the secondary font. So it's not really necessary that the fonts that you will find here on Canva or fonts that you will find elsewhere. But let's say as an example that you did like this font a lot that make sense for you to include in your brand. But you couldn't really find it when you're designing your website or you're creating some designs outside Canva, then what you can do is maybe search for fonts for my brand kit ideas. I was hoping to get like a image. The Chrome extension that I wanted to introduce you to is what font? I think it's this one right here. Let's say that you actually liked one of these fonts. You can just simply click on it. And then you will be able to see the family that the font belongs to, the weight of the font, style, the size, and the color, and so on. Let's say that you actually like a Brand so much. Alright, so let's say that you actually really like this brand and you'll really like the font, but you really just want to know if it will fit to be used for your own brand as well. So you can just go ahead and click on the Chrome extension. As you can see, this font is called Agra and beer. So 400 is the weight. The style is normal, this is the color and this is the size. So you might want to consider just researching the font just to see if it looks the same. So parenthese a font family. Alright, so this makes sense. Now, let's see if it's available on Canva. Alright, so there it is. So if you've ever seen a fund that you really like, if you think it suits the style of the brand that you're trying to build. There's nothing wrong with just trying to apply the same font. Or maybe tried to find something similar. Yeah, they're trying to show me right now some fonts that put lumped at the same family, but they have maybe different sizes and so on. And then we can do the same Step of selecting the Chrome extension, what font hovering over, and then getting the name, then seeing if it's available elsewhere. I'm actually going to stick to these fonts because I really like how minimal and easy to read this one is, this is what I also decided when I was brainstorming ideas for Fonts. I'm also going to keep the color and dark and with that, they Step is over. However, please make sure to give it enough time and attention because you will want to use a lot of texts later on, especially if you're going to be promoting products and social media, you want to create some infographics and so on. And then it will make sense to stick to one font that you really like. Alright, so the final step of this Seven-Step Process is the Supporting Visuals. Let's say that you want to outsource some pictures for your brand. So in this case, this business belongs to a photographer. I really hope that this photographer, It's taking their own pictures, but this doesn't mean that they're not going to be setting some standards for the pictures that they want to include. However, let's say in your example it's not a photography business and you want to outsource some pictures, for example, from Pexels. So let's go ahead to Pexels. At this actually my own account where I just upload some pictures. But what I also want to do is to research for other people's pictures. So let's say nature and see what appears. It actually doesn't really make a lot of sense to decide on a standard way of pictures and the composition and the colors here, because it is a photography based business. So you will have to show different stuff. If you actually own a photography based business, you can have just always upload the exact same pictures. But let's say that you have a fitness based business. So fitness gym maybe. This is when it gets creative. Do you want to have your pictures always taken outside or maybe inside the gym right here. You want to have pictures of people exercising or do you want to maybe just focus on equipment without showing any people's faces. So this is when you decide on maybe how, for example, dark or bright, the pictures are, they type of filtering? Maybe your entire brand will have only black and white pictures like this one right here. And then the same thing applies if you want to create some templates, for example, for social media. So it's not really just images. So let's say that you want to go ahead and create some Instagram posts. Then you can stick to templates that you Design for your own brand or you can also just get inspired by the templates that you find here. Let's say that you actually like this template. You can go ahead and add the fonts that you have selected for your brand in the previous step can also apply the same colors. So let's say that you went for these colors right here. And now you're designing some templates. I'm just gonna go ahead and copy this one. Then maybe the same font. I just forgot what the name of the font was. I think it's this one. Or maybe I think it's thin one. So now I have the same font. I can also do the same thing for the second fund. Alright. I think I would just do a final thing which is maybe adding my own colors. So let's say this is a template for some Instagram posts. For some reason I feel like colors here are wrong, but just wanted to show you quickly how you can design some templates and always stick to them when you're creating the Supporting Visuals for your brand. So this is in case you're creating something for Instagram. And every time you were posting something, you can just always like change something here. And there's like first post content. Welcome to my new business, and so on and so forth. So this is it, of course you're not really sure yet what platforms you'll be using. So are you going to be extra on Instagram or Pinterest or you're not going to be on social media. Are you going to be using these infographics or not? Are you going to be using pictures are not very much like pixels. You will find Unsplash, which is a very similar platform that you can upload pictures on and also you can download pictures for free. If you want to pay for pictures, then you can go ahead and use the stock images. I personally always go to pixels. I upload content on it and I use content from it the whole time, especially for my customers that are not able to hire photographers. So it's really great place, especially if you are starting from scratch and you do not have a lot of visual content for your brand yet. And then also try to think of templates that you want to include. The great thing about Canva is that you can Design the template and you can just always name it, IG template, maybe brand kit. Then every time you want to post something, you can just enter this design so it will be saved, just make the changes. And then you can share it, you can download it, and it will be saved on your phone or computer so you can upload it on social media. We have to do is just go ahead and Design this and just keep it with random words. Once it's time for you to start publishing content, you can go ahead and make the customisation that you need and save it and shared. With this, the Seven-Step Process is done. I really hope that I made it easy for you to understand the steps that you need to apply so you're able to create and design your own brand kit. If there's any questions, please go ahead and ask me here on the section below, or by just getting in touch with the instructor online. And I will be more than happy to help you with it. I do a side hustle as a designer myself, so it'll be hopefully able to answer any questions that you have. 6. Selecting Your Main Property On The Web.: Hi, and welcome to part two of this moodle on selecting your main property on the web. We're going to start this part with a very important question. Is building a website essential for your affiliate marketing business? Today, many argue that having a website is not essential for your business growth, and social media can make it easier to reach people as an alternative and free approach. But as you will come to see for yourself, when you start submitting applications to join affiliate programs, many companies will ask you to provide them with a website URL so they can evaluate you as an affiliate. Besides that, having a home where your audience and potential customers can find out more about your business and read your story in your page and check your reviews is going to boost your brand awareness and help you kick start your business as a beginner. And besides that, social media channels might temporarily break or shut down for a reason or another. And also the fact that you do not really fully own any of the social media profiles that you have. If something is to happen, like, for example, unintentional misuse from your side or maybe multiple reports from others, regardless of the reason, the platform can decide to shut down your account, which could harm your business and disconnect you with your audience. But with all that being said, social media does indeed play an important role of starting an online business. From building brand awareness to attracting new customers, social media is indeed a strong tool at your disposal to use for growing your business. With more than 4 billion active users spending an average of 2.5 hours a day, social media does give you the opportunity to establish relationships and to communicate directly with your audience. Luckily for affiliate marketers, many social media platforms allow affiliate links directly on the content, which helps you to make direct affiliate sales inside the social platforms without having to direct people to your website first. So even if you're planning to focus all your affiliate marketing efforts on your website, you still need to use at least one social media platform to reach as many people as possible as it's indeed the easiest way to build brand awareness and to tell people about what you do and drive traffic to your website. But there are plenty of social media platforms to select from. So which one is the best one for you and your business? Many factors are included when deciding on the right platform to focus on. And it's not necessarily true that all social media platforms suit your business and your target market. So it's a waste of both time and effort to grow a profile on a social media channel that your target market isn't really active on. Each platform has different approaches, content types, and sharing opportunities, and therefore, the user's demographics differ from one platform to the other. Millennials have fully embraced the newcomer TikTok. While young adults are demonstrating Instagram. Female designers and online entrepreneurs took over Pinterest and college educated professionals account for the majority of LinkedIn users. And of course, everyone is on Facebook and YouTube. Deciding on the right platform to use starts with your own business and the products that you're an affiliate for and learning the best way to convey them and showcase them to your audience and potential customers. It doesn't really have to be an all or nothing approach either, so you can use different social channels to reach different audiences or to meet different business goals. So for example, you can dedicate Instagram to showcase or promote products and pictures to drive traffic to your website, or you could use Instagram to build relationships and connect with your audience and YouTube to showcase and promote products. It's really up to you to determine the best thing for you and your business. Now, a question you might have is, how many social media channels should you use for your affiliate marketing business? If you are planning to use as many social channels when starting out, you might be risking the quality of your content and the potential to grow on each individual channel because your efforts are going to be spread between many places. So please keep in mind that everything from competition analysis to defining the channels buyer persona to creating content calendars and engagement with the audience is your responsibility as an independent business owner. So before you decide to start a new account on a social platform, make sure that you are comfortable with monitoring your account and creating consistent high quality content on it. As establishing a presence on one or two channels with regular and unique and optimized content is far more fruitful for your business than starting many different social profiles that are not well taken care of. Now, for those of you who are thinking of introducing your affiliate marketing business on your existing social media profiles. Many new entrepreneurs decide to use their existing social media profiles to introduce their new business instead of creating new accounts from scratch. If you have a number of friends or loyal followers who engage with your content regularly, they might be the perfect opportunity for you to announce your new business adventure and have them visit your website and check out the products that you're promoting. While helping you spread the word online as well. So if you decide to do so, try to introduce your new business on social media the same way that you would do in real life. Short, simple, and with meaning, do not trush into telling every detail on the first few weeks and all of a sudden, you out of stories to tell. Instead, allow your personality to connect and leave marketing out of it to begin with. Because people are often short on time and how you introduce your new business to them is really important. With consistent and genuine content that is balanced between promotional content and relationship building content, you will be able to build long lasting relationships with your audience that will definitely empower your affiliate business. And whether you will be using your own existing profiles or creating new profiles from scratch, your branch should definitely embrace and implemented all around your online presence. As visual consistency will help you establish a professional looking online presence and make you more memorable and trustworthy in the eyes of your existing and new audience. 7. Build, Design & Optimise A Website.: Hi and welcome to part three of this model on how to build, design, and optimize your website. We've covered earlier the importance of owning a website and the fact that you do not have to apply your affiliate marketing efforts directly on the website if your plan is to use social media channels to do so. In that case, your website could be a personal website and the content on it could be oriented around you and your business, more so than the products you're promoting as an affiliate. But if you're planning to use your website to create articles or plug posts that promote products, then you can use your website as your main affiliate channel. In any case, you should really be clear on the purpose of your website before you begin creating it. Your website cannot be just another website with replicated slogans and zero personality. Please keep in mind that Internet users are digitally mature and smarter today than ever before. Small efforts and replicated messages are not going to make you memorable and trustworthy in their eyes. You should aim for a website that reflects your genuine message and the heart of your business and brand. No empty promises or fake stories. It's not only because it's illegal, but it's going to be easily detected by your readers and they won't give you a second chance. Moving on with this part, please keep that in mind as well as how you want your readers to feel about your business and brand when they come across your website. Now before we move on to the web building tutorial, I would like to ease down the process by talking shortly about the principles of building a website. Because when I say web building, I cover a lot of ground and the ways to do so are becoming endless. And it doesn't really matter what purpose your website will serve. The basic principles behind building any website remain the same. Websites are made up of code. Theoretically, you can learn the coding language, open a blank web page and get to work. But well created websites are made up of many different elements, coding languages that print together both the visual appearance and the structure of the site. Manually coding your website isn't really how websites are created today, unless they are for large companies, and you should never go about it this way. A CMS system, which stands for Content Management System, is a tool that you can use to create websites without the need for this manual coding. Cms systems allow you to focus on the content and the visual appearance of the website without the need for coding. This doesn't really mean that it's a shortcut or a lazy way to create websites, It simply means that websites today have become so advanced in terms of coding requirements that unless you are an educated developer, you have no chance of knowing all the different coding languages required to build a website that you have in mind. On top of that, it's just unnecessary work to do when a CMS system is able to do all that hard work for you. The good news is that there are many options that are extremely user friendly and created for people who do not have a strong technical background. The CMS systems include, but they are not limited to, Wordpress, wigs, and square space. By using a CMS system like Wordpress, you can develop an entire business website without learning how to use any of the coding languages. As for the design part of it, these systems offer thousands of free and paid design templates. We call them themes. And you can use these themes to customize the design of your website. As you will come to learn about in the upcoming video for a web design tutorial, the website building and design process I've created in this course fits into any skill level. Even if you've never typed a code in your life, you will be able to build a professional looking website from scratch by following the steps in the next video. 8. Web Design Tutorial One - Step (1) - Hosting & Domain Name.: Hi there and welcome to the web design tutorial. In this video, I'm going to show you how to create a Wordpress website. As mentioned before, this guide is created for absolute beginners, no need for any design skills or coding skills. I'm going to show you how to design a website using free templates and dragon drop tools that do not require any prior experience. Inside this video, I'm also going to introduce to you some of the best and most affordable web hosting services that you can use, so you can store your website files and launch it on the internet. Let's go ahead and move on to the first step. All right. The first step of building a website is to get web hosting and also purchase a domain name. Web hosting is basically where all the website files are going to be stored. There are companies that offer web hosting services to individuals like you and me, so we can display our websites on the Internet. For this step, I recommend using the hosting web hosting service. They do have one of the best and most affordable options for hosting websites on the internet. And you also get a free domain. When you sign up with Hostinger, the first thing to do is to go to Hostinger.com As you can see, they currently have an offer that you can have your website hosted for as little as $3 per month. This is very cheap compared to other web hosting services available. As you can see, you also get three months for free In case you do not see this offer available at the time that you are creating your website, then go ahead and just add my name here besides the link. And I guarantee that you will get the best offer available on Hostinger. I have recently partnered up with them and I want to provide you with the best prices in case the offer was there already. You do not have to use the link, but just in case you're interested in claiming extra deals, bear with me to the end because I also have a promotional code that you can use when you're checking out to get more discounts on top of these ones. Right now what you want to do is click on Claim Deal right here. Then you will see that there are three plans available. And this might be different at the time that you are creating your website, but you must select one of these plans, The first one is the premium. Go ahead and read all the features. As you can see, they do have managed Wordpress, but you cannot build an E commerce. There's also the hosting Website Builder. This is the AI tool that you can create websites with. It's different than Wordpress. I will create a tutorial in this course to show you how to use it, but right now we are focusing on Wordpress. However, if you want a recommendation from me, I suggest that you go ahead and use the business plan. It has all the features that you need and it has a lot more to offer than the premium plan, but it is your own personal choice. After you select one, just click on Add to Cart. Here you need to select how much in advance you want to pay for the web hosting service. As you can see, if you pay for one month monthly payments, it's going to be very expensive. But if you are planning to have your website for a longer time, maybe a year or two or three years, then it makes more sense to pay for these years in advance. And you will be saving a lot more money than having to pay month by month. I do recommend going with the 12 months if you're not sure yet how long you want to keep your website. But for those of you who are planning to have their website for a long time, maybe three years or more, then of course, go ahead and use the offer of 48 months so you can save the most money. After that, you will want to go ahead and create an account. The first thing to do is to add your e mail here and a password. You can move on to the check out here. You need to select the payment plan so you can pay for the web posting service. Go ahead and add all your information right here, But then before you check out, make sure to add this coupon. Just simply add my name. As you can see, you will get an additional discount on top of this one right here. And then just fill up your payment information and submit the payment so you can have access to the hosting your dashboard. Then once you're done creating the account, you can access the hosting your dashboard. It looks like this one right here. And you can access it by using the e mail and the password you provided when you created your account. The first thing that we want to do now is to go to hosting. And then you will want to set up your business web hosting by clicking here on Set Up. It's up to you if you want to answer these questions. They're just trying to create a personalized experience for you. So you can click here on I'm creating it for myself or for someone else, or I already have a website. However, if you do not want to answer these questions, then just click here on Skip. Then you will need to decide between two options, the Wordpress or the Hostinger Website Builder. Once this tutorial is done, I will actually include another tutorial using the Hostinger Website Builder instead of Wordpress. It's actually a great website building tool to use. It's AI powered and it saves a lot of time and it's amazing for beginners. However, this tutorial is focused towards building websites with Wordpress. I'm going to go ahead and select this one right here, and then move to select Wordpress. Here they're asking you to create a Wordpress account so you can access the Wordpress dashboard. As you can see, they already added my e mail that is associated with my account on Hostinger. All I need to do is just create a password. This is not the same password as the one for Hostinger account, but a new password so I can access the Wordpress account in case you want to change the language from English to another language that you prefer to use Wordpress with. Then you can change it from right here. I'm going to go ahead and keep it in English, and then click on Next. Then here you need to select between the prebuilt templates or the standard themes. There isn't a big difference between templates and themes. They're both control the overall layout of your website. If you want to go with templates, I know that they're going to be very intuitive and very easy for you to create the website. But I do want to show you how you can use themes and also do some of the work yourself. I'm going to go ahead and select Standard Themes and then click on Next. Here they're asking you if you want to include the pre selected pluggings to your website. Pluggings are something that plugs in to the website and adds extra features. These features can be, for example, adding the credit card information so people can buy something on the website. They can be adding contact forms. They can be anything related to the design or the functionality. However, I do not want to get into plug ins right now. I want to explain them later in the tutorial. You do not have to worry about that, but it is your personal choice to decide if you want to include the plugins that hosting are selected for you or you can just go ahead and select no. Then once we move on to the plugin step, you can study each plug in on its own and decide if you actually want to include it. And then you will be able to include any plug in you want, including these ones. I'm going to go ahead and move these. This is another cool feature of Hostinger. It's asking here if you want to generate some content for your website using AI by writing the brand name and also writing a website description, what is the purpose of your website? Then the AI tool can generate some text and images for you. If you feel like using this tool, then go ahead and do so. However, I'm going to go ahead and skip it. Finally, we get to the part where we select the domain name for the website. Hopefully, at this point, you have already selected the brand name and you have researched the desired domain name that you want to name your website. But in case you didn't, then you still have the opportunity to search for it here and see if it's available. Since I'm building a demo website just for the sake of this tutorial, then I'm just going to go ahead and pick a random name and then try with.com As you can see here, the affiliate marketing formula.com, is not available. Somebody else has purchased it. In an ideal scenario, I will want to go with a.com extension, because as mentioned before, it is the default Google extension for websites. But in this scenario, I'm going to just select anything else, because this is just a demo website. I'm going to go ahead and maybe select Shop or Store, or maybe space. And then click on Next Here you will need to finish the domain registration by completing some of the personal details about you, whether you're creating this for a person or a company, just go ahead and fill this information and also add your country. I'm just going to go ahead and do that quickly. All right, so once you're done with the domain registration, hostingers going to ask you about the geographical location of your target audience. This is another cool feature of hostinger. They basically let you select the closest server to the target audience that you selected for your website. As you can see here, they do have many servers around the globe and you get to decide which server is going to be hosting your website. For example, if your target audience is in the United States, then you can get to select the server in the United States. And that means that your website will load a lot faster than selecting a server that is a little bit far away from your target audience location. I'm going to keep the server that they selected for me because it is going to be the closest. And then I'm just going to click on next. 9. Web Design Tutorial One - Step (2) - Getting Familiar With The WordPress Dashboard.: All right, so now we have a hosting account, we have a domain name, and we also installed Wordpress on the website. Let's go ahead and access the Wordpress dashboard. You can do that by clicking here on the admin panel. This is what the inside of the Wordpress dashboard looks like. As you can see here, there is a menu to the left, on top right here. If you click on the name of the website that you selected and click on Visit Site, then you will be able to see how the website looks like. This is just a demo design that Wordpress has created for this website. Of course, I'm going to show you how to change it later. But for this step, what I want you to do is to get familiar with the Wordpress dashboard. Go ahead and click between these different tabs on the left menu as you can see here. The first one is the Hostinger tab. That is because the website is hosted by them. This type right here might be different to another name in case you selected another hosting provider. On the next one, we have the dashboard. This is basically just the main page of the Wordpress dashboard. There isn't much to do here. The one after that is posts, this is the place that you create some blog posts and you publish them on the web. After this one, we have media. This is the place that you can upload some images and videos that you want to display on your website. There are, of course, other places to include some media, some videos and images. I will show you that later. But this step is to do that as well, especially if you want to upload them in bulk. Then after that, we have pages. This is the place to include pages on your website, like a contact page, home page, blog page, and so on. This really depends on how many pages you want to include on your website, and of course, we will get to that in the upcoming steps. As for this tab right here, this is where you can see a notification in case somebody comments on one of your blog posts. You can respond to that comment, answer their questions, or just basically read the review that they leave for you or whatever interaction you get from your blog readers. Then as for appearance, this is the place that you can change the theme of your website. In the upcoming step, I'm going to show you how to install a theme, a template that controls the design of the website. Then we have plugins. This place is where you installed the plugins that were mentioned when we were creating the hostinger account. As I said, plugins is something that plugs into the website to add extra features that the word press default dashboard does not provide you already. Then we have users. This is the place to add users that can control the Wordpress dashboard on your website. Right now, I am the only user because I'm the one who created this website. But let's say that I want to be able to manage this website with somebody else. If this is a mutual project, then I can just simply click here. I can add their name and their e mail and generate a password for them. Somebody else can also access the dashboard and help me with designing the website or maybe creating content on it. Then we have tools here. These are different tools. To be honest, I do not use this tab so much, but feel free to browse around them in case you just want to get familiar with the options available inside this dashboard. Then we have settings. This tab is actually useful in many cases, as you can see. First, we have the general settings for the website. You can change the time zone right here. You can change the format of the dates and so on. And then just make sure that every time we change something, you have to click on Save Changes, otherwise nothing will be changed. Then we have writing, this is the place to, for example, set the default post category Later on when you create a lot of blog posts and you want to collect them in different category, then you can go ahead and select the default one. So far, I do not have any categories because this is a brand new website. I cannot change that. Then we have reading. This is again related to blog posts. How many blog posts you want to show on each page? Again, do not get into these details right now. I'm just showing you the different options available on the Wordpress dashboard. But you will get to change all these later. Spend some time getting familiar with the Wordpress dashboard. And then once you're done, we can move on to installing a theme. 10. Web Design Tutorial One - Step (3) - Installing A WordPress Theme.: All right, to install a theme on your Wordpress website, you can go to Appearance, right here on the left menu, and then click on Themes. As you can see here, there are already three themes that have been installed on Wordpress. By default, I'm not the one who installed these themes, but they just came with Wordpress when I installed it on my website. You might actually see different themes installed on your own Wordpress dashboard depending on the time that you are creating your own website. As you can see here, there's only one theme activated on the website. The other two themes have just been installed, but not activated. And there can only be one theme active at a time. Since a theme is the template that control the overall design of the website, you cannot have two themes active at the same time. I do have a personal advice to not keep any installed themes on your Wordpress dashboard. Only keep the one that is active because even though they're not activated, sometimes it could happen that they mess up with the design just simply because they are installed on the Wordpress dashboard. All right, so with that being said, right now, let's go ahead and change the theme into something else that we like more. To do that, you can click here on Add a New Theme. As you can see here, there are plenty of options that you can select from. All you have to do is just check something that you like, you like the layout of it. Of course, it will look a little bit different when you add your own content, your own text and your own images. But this is just the template that you can fill your own content with. And it will look very similar to the templates that you're seeing right here. Let's say that you like this template right here. Just click on Detail and Preview. You can check out how it looks. This is not the theme that I want to install, so I'm going to go back. Since we have over 6,000 themes to select from, sometimes it is a good idea to filter the search by clicking here. Then you can select the type of website that you're creating. Are you creating a blog or an e commerce website, educational website, entertainment and so on? Let's say that I'm creating a blog, then you can also select the features that you want. Let's say that I want to have a custome header and the theme that I select. And then I also want three columns. This way I filter out the search. As you can see here, the number of themes that fit into my filtered search has went down to a little bit over 1,300 Go ahead and filter the search based on the type of website that you're building and also the purpose of your website. Then if you find a theme that you like, then all you have to do is click on Install and then activate it. Now there's something that I want to mention here regarding choosing the most suitable theme for you. As we said, themes are templates that control the overall design. These templates sometimes might have a lot of customization features and sometimes they will only allow you to change a few things. You will have to be limited to the design of the theme that you selected. If you want a theme that gives you a lot of features, so you can change as many design elements and design features as you want, then you will have to go with a theme that gives you these features for free. Of course, the options for customizing the design of each theme will differ from one theme to the other. If you want some recommendations for themes that offer you as many customizing options as possible, then I have two recommendations. The first one is Ocean Wordpress. It's this one right here. Ocean Wordpress is one of my favorite themes to use for designing websites. It will offer you all the design customization options that you can think of. It's very flexible and super easy to use. If you want to go ahead and start with a simple theme that gives you a lot of opportunities to design the website that you have in mind, then this is a very good theme to go with. The other one is called Astra. This is another great theme to work on when you're building a Wordpress website. It gives a lot of opportunities for design features as well. You can change almost the entire layout the way that you want to. It works really well with a lot of plugins that I will introduce to you. Once we move on to installing Plug in step, I'm going to go ahead and install and activate it on the website. As you can see, Astra is the only active theme on this website. And then 2024 has been automatically deactivated together with the other themes. Because as we mentioned earlier, there can be only one active theme at a time. Once you activate the theme, you can click here on Customize, you will be able to access all the design features here on the left menu. The first one that you see right here is Astra, trying to get you to buy the pro version so you can access more features. I personally do not recommend to pay for any theme because the customization features that are available here for free are more than enough. Especially for those who are building a website as a beginner in case in the future you want to access other features and you want to include more design elements on your website, then maybe it is a good idea to go ahead and buy the Astra Pro theme. But honestly, I do not think that it's worth the investment when the free version of the theme offers you so many design features. Over here, go ahead and take a look at all the options that the theme provide you. Take a look at the changes that you can make. As you can see right here, you can change the site title and logo, the menu, the social icons, and a lot more. In case you installed and activated a theme that you did not like, then all you have to do is just click here on Change and then Wordpress org Themes. As you can see here, this is the same list of themes that were available to us inside the Wordpress dashboard. You can just search for a theme right here, maybe let's say Ocean Wordpress. There you go. All you have to do is just click Install and activate, and you will have a new theme available for you here. The good idea is to install and activate a theme, and then check what design features and options they have available right here. And then once you find a theme that you like, you just simply have to activate it and then click here on Publish. 11. Web Design Tutorial One - Step (4) - Installing WordPress Plugins.: And right now we're ready to move on to the next step and start installing some plugins on our website. So to do that, you want to go here on the left menu and then click on Plugins. As you can see here, there are three plugins that have already been installed and activated on the website. Just make sure to not delete the plugging that is associated with the web hosting service that you have selected. In case you went with Hostinger, you will find the Hostinger plug in right here in case you went with blue host or go Daddy. You will also find the plug in that is associated with the web hosting service of your website. Just make sure to not deactivate or delete that. The rest of the pluggings that usually come in default to the website are something that is up to you to decide if you want to keep them or not. In this case, this one right here, the light speed caching is a plugging that came by default at the time of me recording this tutorial for you. It might be a different plugging at the time that you are creating your own website. And it is up to you if you want to read more about the plugging and decide if you want to keep it or not. In my case, I am already familiar with light speed and I do not believe that I need it on my website At this moment, what I can do is deactivate it and then click on Delete and to install a plugging on the website. You want to click here on Add New Plug. In. Since we have come across plugins before, a few times we mentioned that there are pieces of software that can be plugged into the website to add extra features. Then what you want to do is search here for the keyword that is associated with the feature that you want to include in your website. Let's say that you want to include a contact form so people can write their name and email and contact information and reach out to you. Then you can search for a plug in that help you display a contact form on your website. Let's search for contact form. As you can see here, there are plenty of options that you can select from. We have over 1,000 options. How do you know if the plug in is good? So you can install and activate it on the website. To decide if a plug in is good, you want to look at two different things. The first one is the reviews of the plug in. As you can see here, the contact form seven has received over 2000 reviews. It seems that it's doing okay, but this one right here, the contact form by Wordpress, has received even better reviews. This is a good indication that people are really happy with the functionality of this plug in. This means this plug in is a good choice in case you want to install it and use it on your own website as well. Now the other thing that you want to look at is the latest update of the plug in. As you can see here, this one has been updated three weeks ago. This plug in right here has been updated one week ago. The other plug ins that we can see here on the bottom has also been updated three weeks, two weeks, four weeks. All of this is actually a good indication that these plug ins have a team of software developers that are working constantly on making sure that the product that they are selling or adding here on Wordpress is something that is updated and is functioning well. If you may be scroll down to the bottom, we have two months here or one months here, but these are also good indications. There you go. This is a plug in that has not been updated since nine months ago. This might be an indication that this plug in will not function as it should. When you want to consider a plug in for your website, then make sure that it has been updated within the previous three months. Anything more than that is not a good indication. Let's go ahead and install this one right here. Then we're going to look for another plug in. Let's say that you want to create a webshop. The products that you are promoting are going to be available on your own website. And you want people to be able to add their card or credit card information and they can buy things directly from your website to have that kind of functionality. You also need a plug in the same thing with contact form. You can search for credit card. As you can see here, there are plenty of options to choose from as well. We have more than 1,000 items. Simply look for the same features. So good reviews and also the last updated time. And consider whether you want to include the plugin on your website or not. Right now, let's move on to the plugins that I recommend that you install on your website. The first one is called Elementary. It's this one right here. This plug in is one of my favorite plug ins to design websites. And it's perfect for beginners. I will show you how to use it later. I recommend that you install this plug in in case you want to create a website fast. Because I'll show you later how you can download the templates available and then you can customize them using the dragon drop feature inside elementor so you can publish your website quickly. The first thing to do is install. I'm going to activate all the plug ins that I install later. But I do have another plug in that I want to install. And it's called starter template. It's this one right here. I'm going to click on Install. The final plug in I recommend to install is Yost SEO, which I will explain later how to use. All right, so now I'm going to go ahead and start activating the plug ins. As you can see here, the Yost SEO has been added to the left menu. And this will happen every time you activate a plug in on the website. I'm going to activate elementor and also start their templates and the workers forms. This is the list of plugins that I need for my own website. I do recommend that you do not include so many plugins to begin with. You do not feel overwhelmed with so many set ups on the website. Keep it simple. And you can always include more plugins and more features to your website. Now we're done with the plugging step, and let's go ahead and move to the next step and start creating some pages on the website. 12. Web Design Tutorial One - Step (5) - Creating Website Pages.: To create pages on your Wordpress website, navigate to the left menu and then click on Pages right here. As you can see, there are two pages already available on the website. We have the front page and there's a privacy policy page that has been added by default. It's up to you if you want to keep those or delete them. However, I do recommend keeping the front page, which is the home page. And of course, you can change how it looks later. But for right now, let's include more pages on the website. The first page that I want to add is an about page. Click here on a new page and then close the tab right here. And then you can name the page. Then you want to click here on Edit with Elementor. This button appears because I have installed the Elementor plug in. If not, then you will have to use the default page builder. It's called blocks, but I do not prefer that builder, to be honest. I do not think that it offers a lot of features. I'm going to design the page with my favorite plug in which is Elementory. I can also show you how it works. First, I'm going to close this one. And the Navigator as well. As you can see here on the left menu, there are plenty of design elements that you can include. These are the pro features. We do not want that, I do not recommend paying for elementor pro at this stage. We want to keep using the free version of element. As you can see here on the bottom, there are more free features. Let's say that you want to create an about page for your website. All you have to do on element or is to click on the element that you want to include and simply drag it to the page. As you can see here, you already have a heading. And then if you go back here, you can type whatever you want. You can change the style. Let's say we want it in black, maybe in the middle of the page. You can change the size. You can change the font from here. But I do not recommend doing that, because I will show you how to change the entire font for the website later on. You can change the style. As you can see, there are plenty of options. You can include a link on this heading, so if somebody clicks on it, they will land on a different page if this is what you want them to do. Let's add a new element. You can add a video here. You can add a button. Let's say this button is going to go to the contact page. And you can create a contact page on your website and you can add the link for it here. If somebody clicks on this button, they will land on your contact page and reach out to you using the contact form that you will be creating. As you can see, elementor is very easy to use. You just have to drag and drop features from whatever you see right here. Just go ahead and browse around the different options. You can see that there are icons that you can fill. There's an image box right here. If you just simply include that here, you'll be able to add an image and add here anything you want. And then just change the text here to write something that is related to the content on your website. Of course, you will want to create a layout. The content that you're including makes sense and it's also aesthetically appealing. It might be a little bit difficult in the beginning to understand how Elimitor works. What I'm showing you right now is just a very quick tutorial, but just give it some time and browse around the options. It's so easy to delete something if you include it and you don't want to add it anymore, just write, click and click here on delete. Do not worry about changing something by mistake, because by clicking here on history, you can always go back in time and then undo any work that you've done that you wish to go back from. Then once you're done, you just want to click here on Publish and then you have a new page on your website. Decide on how many pages you want to include on your website. It makes sense to include about page, a blog page and also a contact page. And of course, the home page and whatever else you want to include, of course is relevant for the content that you want to fill your website with. This was my way of showing you quickly how to include pages on your website. But right now, I want to move on to the design part because once we start creating the structure of the website and decide on a design template, then all of this will make sense and you will see some end result for all the work that we've been doing so far. 13. Web Design Tutorial One - Step (6) - Website Design & Customisation.: All right, so it's time to move on to the exciting part and get started on designing the website to help you design a website quickly and professionally. As a beginner, I'm going to show you how to use one of the pluggings that I installed in one of the previous steps, which is this one right here. It's called starter templates. You want to click here and get started. As you can see here, it's giving you two options. The first one is to build a website powered by AI. It means that you give the tool some information about what website you have in mind. Then it will generate a template for you based on the information that you have provided. However, what I want to show you how to use is actually the template that this plug in provides you to see the available templates. You will want to change this plug editor into elementor. As you can see here, there are plenty of beautiful templates that you can download and use for the design of your own website. Let's go ahead and start with filtering the search. Let's say that I'm building a restaurant website, then I can just simply filter the templates that are suitable for a restaurant website. And then as you can see here, there are plenty of templates that I can use. I can customize later and then add my own pictures and my own text, and then I can just launch a website very quickly. Let's use another example. Maybe an agency, maybe this one right here. I do not want to go for a premium template because I do not want to pay for the plug in, but I want to use one of the free options that they give me. Let's go for this one then. Take a look at the entire design. Of course, if you do not like it, then just click here and then browse on different templates. But I do not want to make this tutorial too long for you. So I'm just going to go ahead and move on with this template right here. Then once you select a template that you like, you can upload a site logo right here. You can also select the font in case you like the design but you do not like the font, then it's a good idea to browse the other options. As you can see, every time you click on a different font, you will see the changes right here. And then the same for the other options. I'm going to keep it as the first one. Then here you can change the overall color of the template. Maybe we do not like this purple one. You want to turn it into blue or maybe green. Then afterwards, once you're done, click on Continue. Right here. You just want to add some basic information about yourself to get the entire design that they have created in this template. They're asking you here to agree on some of the advanced options like importing the customizer and widgets and so on. Agree to that if you want to, and it is up to you to select whether you want to share the data or not. I'm going to keep it as it is and then click on Submit and Build my website. Now it's going to take some time until it completes to 100% So let's go ahead and skip. It's ready, so let's go ahead and take a look. There you go. They built the entire website for us using this template right here. This is the one that I selected. As you can see, they also included some pages. All I have to do right now is just to customize the text and add the images that I want to include. And maybe just take a look at the other pages, see if there's something I want to keep. It's also possible to remove some of the pages if they're not relevant for the website that I'm building. But the great thing about this plug in is that it provides you with a lot of options. That you can just take whatever you want from, delete the rest, and of course, move on to the step where you can customize the design. Add the text that makes sense to the website that you're building, and launch it very quickly. This is considered to be one of the fastest and easiest ways to build websites for beginners. So let's go ahead and change the content on the home page. And to do that you want to click on Edit with Elementary. Just simply by hovering over any item that you see. You can see that we can change the text right here. We can add anything that we want. This is just on top of my head to show you how you can update the content on the template. Then as for services, we can just change that to service number one, service number two, and so on. Or maybe a name of a product that you're promoting. Let's say that you want to change this picture right here so you can go to Style. It is included as a background first, you can move it and then click on Insert Media. If you have a picture ready on your computer, then you can just select it here. Otherwise, you can take a look at the free images. Let's say Agency. And maybe select this one right here, Save Insert. There you go. This is it for how you change the template. And then make sure that once you're done adding all the content and the images that you want to display on your website, click here on Update, and then you can view the changes by clicking on this Preview Changes button. There you go. Now let's go back to the word prestacheboard two pages, and then click on Refresh. The template has already added all the pages that was included in the template design that we have installed to the website in case there are pages that came with the template, but you do not want to keep them on your website. Then just simply click on this bin button right here and you'll be able to delete them. I'm going to do the same for the about page because I have to, let's say that I want to include a new page on the website. I'm going to go ahead and click on a new page. This is going to be the page that I display the blog posts that I create on the website. I'm going to name it blog and then I'm going to publish it. If we go back to view the website right now, you will see that the blog page has not been included. But I do want my visitors to be able to see the page so they can read the blog posts that I will be creating as I move on with my business on this website. To do that, you want to click on customized. Then you want to go to menu. As you can see here, there's a menu here that is called the primary menu, which is this one right here. There's a page that is included, but it's invalid. That is because I moved it. I'm just going to move this one. Then I'm going to click on Add Items. There you go. The plug page is right here, as you can see. The plug page is now displayed on the menu. Then of course, once you're done, remember to click Publish. Now a final thing that is important to mention before we move on from the design part is regarding the header and the footer of your website. As you can see here, there is a header where there's the logo and also the menu. If you scroll to the bottom, you will find a footer right here. This one you will not be able to edit from going to element on each page. For example, if you go to Contact, you still can see the menu. And also you will be able to see the footer right here. And the same thing for what we do, or home, or about us, or all the pages that are included on the site. That is because these are the places that the website can be navigated through. You should be able to display them on all the website. If you click on Elementor to change the design of the header and the footer, you will not be able to. That's because they're not a part of the page design but a part of the website design in total. Therefore, to change the design of the header or the footer, you must go to customize. Let's say for example, that you want to change the text right here. If you click on this one, then you'll be able to change this text. Contact us. The letters on the editor are not very clear because they're too large and they're tabbing one another. But that's not important because on the website they're being seen clearly. Let's say that you want to change the contact information right here. Then you can just simply add your number, E mail, or address, or anything else that you want to include. Then the same thing here for your social media channels. And you can also select something else if you want to, if you want to change the design of the header, then you must go to header. As you can see right here, you can change the logo. Right now, it is displaying the default logo that came with a template. It's this one right here. But of course, you want to add your own logo. You can remove it. You can select the logo that you have created for your own brand. Let's say that it's this one, just as an example. Then I'm going to also change the retainer logo. And then there you go. Assuming that this is the logo that I created for my own website, I'm just simply showing you how you can update the logo that you find in the template with the one that you have created yourself. You can also change the type of the header. So far we have a transparent header. If you click here on the design tab, you'll be able to change some colors, like, for example, the color of the logo or the menu color. For example, right now if I go on these pages, it will be green. But if you want to change the color to something else, like for example, plague, then you can see that the changes happen immediately. Just make sure to include also the color palette that you have created for your own brand to make sure that your entire online presence will be cohesive. And make sure to apply the same colors all over the website as well. Of course, once you're done, click Publish. Now let's go ahead and move on to the next step and create a blog post. 14. Web Design Tutorial One - Step (7) - Creating Blog Posts.: All right, let's go ahead and create and publish a block post. To do that you can either click on this plus button and then go to Post. The other way is to go back to the dashboard. Then here on the left menu, click on Posts, And then you can click here on addnew post. I asked Chad GBT to write me just a random post with the title of the Importance of Regular Sleep. I'm just going to go ahead and copy that. Just simply creating an example of a blog post. Then afterwards I want to create it as well with Elementor, just like the pages. I'm going to go ahead and click on this button. Just like using the Dragon Drop feature for pages, you can do the same for blog posts, which is, to be honest, really great because you can add any type of content that you want. I'm going to start with a text editor right here. I'm just going to copy based the first section. I'm also going to add another header right here. I'm going to make it smaller. All right, so I copy pasted everything from Chat GBT, but I think I also want to include some images for example. If you want to do that, just go back to elements. You can add an image here, or basically anywhere you want. I'm going to search for sleep. I'm just going to go ahead and select this one. Let's say as an example, that I want to promote a certain product inside this plug post. Let's say that I am an affiliate for this sleep tracker for example. I'm actually not, but I just want to generate a link for you. Let's see if a testimonial will work. No, it doesn't. I'm going to stick to adding a heading and I'm going to write something very quickly like check out this sleep tracker. Of course, the text is supposed to be a lot better than this, but just to show you an example of how you can include a link, I'm going to copy this one again and just paste it here. And open it a tab. I think I'm going to increase the padding and also change the background. Something like this should work right now. Okay, so let's publish and take a look. There you go. This is a blog post that somebody can read. And of course it's supposed to be longer than this one and more advanced. Not just something copied from chat GBT, But what I'm trying to show you is that once you have your affiliate links ready, assuming that this link that I added here is my affiliate link, you can include it inside your content. And then once somebody is reading this plug post, they can click on it. Then they can read more about this sleep tracker and end up purchase it if you were able to review it well. And of course, add a lot more content than just the link, because of course nobody's going to click on it this way. However, this is just my way of showing you how to include your affiliate links inside the content that you display on your website. Now if you go to the blog page, you want to see the blog posts that you create throughout the time after you launch your website. But as you can see right now, we cannot see it. That is because we did not associate this page to display the blog posts that we create. To do that, you want to go to customize. Then you will want to go to Homepage Settings. As you can see here, the home page is already set as the home, the page that displays as the home page. But I have not selected a page for the posts yet. I'm going to go ahead and select Blog and then click on Publish. There you go. There are already two plug posts. This one came by default with Wordpress, and this is the one that I just created. I really apologize for making this tutorial too long for you. But there's one final thing that it's important for me to mention because I know it will help you a lot with growing your website, which is how to use the St SEO plugin that we have installed when we were talking about plug ins earlier. To use the SEO plugin is to basically help your website rank higher and the search engines. In this hypothetical scenario, I do want those who are searching for tips or maybe a blog post so they can read about regulating their sleep schedule. I want them to find this blog post. I want them to find this link right here. To make that happen, you need a plug in like Oss. Let's go ahead and show you how you can use it first, Go to edit post. Then because we activated the plug in, you will find the widget for it right here. As you can see here, the first thing it's asking you to do is to decide on a focus key phrase for this plug post. In this example, it will be best sleep tracker. As you can see right here, the plugin is not so happy with the efforts done so far to rank this plug post high on the search engine. The great thing about this plugin is that it actually gives you some recommendations of things that you need to do so you can rank higher on the search engines. For example, right here, it's telling me that there's no internal links within the plug post that I created. This way I can think of ways to add some links within the plug post into my own website. Maybe I can add a button that says, contact us for more tips. Or maybe sign up to our newsletter or something else. And include a link inside that button that directs to the website that I own myself. And this will help the website rank higher. Another example could be that the key phrase has not been used. It says here that the key phrase is supposed to be used minimum of three times. I only used it once because I added it only right here. This means that I need to think of other ways to include this key phrase to help this blog post rank higher. I hope you got the point. And ideally, you will want to keep working on your blog post until this one is green. And that means that you've done a good job by optimizing your blog post for SEO. And of course, once you're done with fixing all the points mentioned right here and adding they made a description and so on, then you want to click here on Update. You will also want to go back to each page on your website and make sure that it is optimized for SEO. Include the keywords that are relevant for your business. These keywords you have already found in model one of this course and include them as focus key phrases on each page to make sure your entire website is optimized for search engines. 15. Web Design Tutorial Two - Build AI-Powered Websites Using Hostinger AI Builder : Hi there and welcome to the second tutorial for web design inside this course. Earlier when we built a Wordpress website, we saw that there is an option inside Hostinger to build an AI powered website. Inside this tutorial, I'm going to use the AI website builder of hosting instead of using Wordpress. For those of you who are interested in exploring different options than Wordpress and building an AI powered website using the Hostinger template, then this tutorial is for you. However, I'm going to go ahead and skip the first step of creating an account on Hostinger, getting the hosting service, and deciding on the billing cycle, as well as getting the domain name. If you want to do all that, just simply watch the first step of the old tutorial. And then you can go ahead and skip installing Wordpress and select the AI website builder instead. Right now I am inside the H panel of my Hostinger account and I'm going to go ahead and use the same domain that I used for the previous tutorial just to switch from Wordpress to the AI website builder of hosting. I'm going to go here to these three dots and then just simply click on Change to the Hosting Builder, then click here again on this button. Then they're just telling me here that basically all the work that I've done is going to be gone. But that's not a problem because I was just creating a demo website. As you can see right here, there are plenty of beautiful templates that you can select for your own website. You can also filter the search, so you can maybe get the most popular templates, or maybe just take a look at the categories that these templates are built for. For example, if you are building a travel website, you can click here and then you can view the templates that are made specifically for this type of website. As you can see here on this purple button, it's asking you if you want to let an AI tool build the website for you. I do want to show you this tool because I actually think it is great. It is very simple to create a website with and it can happen within minutes. We're going to use this tool very quickly, but then afterwards I'm going to go ahead and go back to using one of these templates. Because I want to show you how you can use a template and then customize the design until you get a website that you like. Let's go ahead and click on this button, and then click on Start Creating. Here you will want to tell the AI tool what type of website you're creating. As you can see, the first question is, what is the brand name? This is where you add the brand name that you have selected for your affiliate marketing business. In my case, I'm just going to go ahead and add the same name and then select the type of website. If you are selling something on the website, then you can click on online store, a blog, the business showcase portfolio lending page or other. I'm going to go ahead and select blog. Then here you will want to add a description that helps the AI tool create the proper template for your website. I'm just going to go ahead and add a text here, just something on top of my head. I wrote that I am building a minimalistic website to showcase my affiliate marketing coaching business. And write blog posts to promote affiliate marketing tools and resources suitable for beginner online entrepreneurs. I believe that this is enough for the AI tool to understand what I want. So let's go ahead and give that a try. There you go. We have an AI created website. As you can see, they added blog posts right from the start. That is because I wanted a blog. The text here makes sense to the description I gave the AI tool. There's about a section right here and then just a very simple footer. It's important to mention here that you don't have to take the design that I tool gave you. You can always go back and maybe try to add a different description and then give it another try and see if the second design is something that you would like more if you end up liking the design that was made for you, but you still want to make some changes on it. Then you can click here on Edit Site. By hovering over anything here inside the design, you can make changes. As you can see that the design is split into different sections. There's a section here, and then if you scroll down, there's another section. There's a section right here for about us and so on. If you want to include more sections, then all you have to do is just click on this plus button. And then you can see all these predesigned templates that are created inside hosting that you can just select and make some changes on and then include them on the website page that you are editing. If you do not want any of the templates, then you can always include a plank section right here and then you can drag and drop content as I will be showing you in a second. Let's go back just to take a look at the options that you have for changing the overall design of the website. As you can see here to the left, we have this menu starting with Adding elements. Let's click on that. As you can see, there are plenty of options that you can include in the design. You can just drake and drop something to the design and make some adjustments. Let's say that we want to include a button maybe under the afflite marketing formula. Then just simply click here, add a button. Then click on Edit button. Right here, we can change the name. Then here you can add the link for the page that you want the button to be directing to decide if you want it to be open in a new type or not. And then you can close this and then simply drag the button anywhere inside the section that you are designing. This is actually a very cool design feature that is not available inside Elementor here. You can actually drag the element anywhere you want, but inside elementor you'll have to make a lot of changes for the element to be exactly where you want it to be. Then there's this other feature where, as you can see when you click on a specific element, you see these lines appear. And then you can see exactly where the element goes and how it is aligning with the other elements inside the section. Let's say that I want to delete this button right here. I will just simply click on this delete button and then I'm going to drag the new button right here. Then let's say that you want to change the picture, maybe you want to change the size, or maybe you want to change the picture itself because you don't like it. You can either ask the AI generator to get you a new picture or you can upload your own picture if you want to. You can also change the style of the image or maybe the borders. You can decide on a specific action. If somebody clicks on the picture, they will be directed somewhere else. You can change the shape of the picture and so on. Now, this website was created with only two pages. Right here, we have the home page and the blog page. To include more pages to the website, you can go here to Pages and Navigation and then click here on a page. And then you can either click on at an empty page and you can design it yourself. Or you can select one of the redesign pages that are available here, for example, Contact. Then you can pick one of the templates that are available, Let's say we want this one. And then you can change the name or the RL if you want to and then click on Safe. This is to be honest, is one of the fastest and best ways to build websites. As a beginner, as you can see so far, it is really easy to use and navigate through the website builder. Inside Hostinger, there's a lot more options to explore. Like, for example, changing the entire website style. They have already selected these colors for us, for the website. But you can change all these colors to include the color palette that you have created for your own business. You can change the font of the entire website and pick one that you like. Also change the shape of the button. If you remember earlier, when we were creating a button for home, this is the shape of it. But let's say we want to change it, something else, maybe this one. As you can see, the design changed for this button right here. As I said earlier, I just wanted to show you quickly how to use the AI website builder. But I actually want to go back. I want to show you how to find a template created by Hostinger, then how you can customize it and launch your own website. Let's go back and then click on Create, New Website. Then here you can either ask the AI creator to design a new template for your website or you can click here on Use pre made templates. Here you will find all the templates that are created inside the hostinger web builder. Let's say that as an example, I am building a marketing website and then just pick one of the templates. As you can see, this is the same design platform, just like the previous one. But the difference between this template and the one that AI generated for us is that the other one was created based on the content that we have added on the AI generator tool. Meanwhile, this is a default template that we need to customize, add the content at the pictures that we want and then launch it as our own website. As you can see here, we have the same tabs, adding elements and also pages and navigation. And also changing the website style As for the fourth one, I do not believe that we covered it. This is another cool tool inside hosting that it helps you create or generate a text or images that are suitable for your website or even a logo. As you can see here, there's an option to let the AI tool create a logo for your website and you can also ask it to create a plug post, for example. And this is the one where you ask the tool to create a text that is suitable for the type of content that you must include on the website. As for this one right here, I believe that this is one of the new features that they added on the tool. It is the heat map. Now, I'm not sure how accurate this is, but it basically shows you where is the focus on the website When somebody lands on your website for the first time, where do their eyes go? In the beginning, so you make sure that the design is suitable for the focus of the first time visitor. As you can see right here, it means that the first thing that people will see is going to be this text and also this button right here. The second thing to read is going to be this one right here. And then those images, and then this big text right here, and so on. In case you want to take advantage of this cool feature, then of course go ahead and use it. But make sure first to change the texts inside your website and also add images and see if you are happy with the overall design. For example, you can make this one smaller right here. Maybe just take this text a little bit down to the bottom. Maybe adding a picture here is going to be a good idea. I'm just going to go ahead and click on Picture. As you can see, it is very easy to design a website with this tool and then just keep going until you include all the content that you want to include inside your website. In case there's a section that you just simply do not want to include, then just hover over it. And then you can click here on Delete, and then the entire section is gone. It's important to mention here that choosing a template does not mean that you'll have to give up all the design options that you have or the features that you have. A template is just a basic layout that Hostinger is giving you. It does have some default fonts and colors and so on, but as you can see, everything can be changed and updated to something that fits your website and what you want to launch on the Internet. Then once you're done with the design, it's a good idea to take a look at how it looks like from a mobile. If somebody visits your website from their mobile phones, how does the design look like? For example, if this button is too small, then you can just make it a little bit bigger, then this will not change how the button looks like. For desktops, make sure that the entire website and the entire layout is suitable for mobile users to be able to visit your website. That is going to be the most device that you will get people from, especially if they are visiting you from their social media accounts. And remember to click on this Go Live button right here to launch your website and make it available on the Internet.