Being a Tech YouTuber is DIFFERENT: Become a Success | Brian | Skillshare
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Being a Tech YouTuber is DIFFERENT: Become a Success

teacher avatar Brian

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Lesson 1 - What This Course Gives You (and Doesn't)

      1:03

    • 2.

      Lesson 2 - ICYMI, Tech YouTube is Different From Others

      2:32

    • 3.

      Lesson 3 - Your Mindset Going In is HUGE

      2:40

    • 4.

      Lesson 4 - Your Channel Needs This (Go Deep)

      5:22

    • 5.

      Lesson 5 - Your Videos Still Need This (Target Practice)

      3:17

    • 6.

      Lesson 6 - KISS and Build up

      1:52

    • 7.

      Lesson 7 - Organizing Around A Good Video Creation Process

      5:42

    • 8.

      Lesson 8 Way More Ways to Make Money

      10:28

    • 9.

      Lesson 9 - PR = BFF

      2:04

    • 10.

      Lesson 10 - Prepare For The Tech Community

      2:24

    • 11.

      Lesson 11 - Reinvest in Yourself

      2:05

    • 12.

      Lesson 12 - Tools I Use To Make Videos Easier

      2:43

    • 13.

      Lesson 13 - Tools I Use To Make By Business Run Smoothly

      2:09

    • 14.

      Lesson 14 - Tools I Use To Help With YouTube

      2:10

    • 15.

      Lesson 15 - Thank You

      0:33

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About This Class

Things are different when you're building a tech-based YouTube channel.  At least, that's what I've found in my 8+ years of building YouTube channels that make money.

This course shares how I've been successful, how I've failed, and many lessons around how being a tech creator is different (than many other niches).

Using these lessons, tips and tricks, and secrets to success, I left my high-paying engineering job when I had only 19 000 subscribers on YouTube, and I'm betting that many of you will do it better after watching this.

This isn't a course that shows you how to start a channel.  We're not going to go through the clicks and taps of creating a channel and how to tag your videos.  Instead, I'm going to guide you on how to think about this business, how to build your following, and how to address technology niche-specific issues.

Meet Your Teacher

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Brian

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Hello, I'm Brian.

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Level: Beginner

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Transcripts

1. Lesson 1 - What This Course Gives You (and Doesn't): I'm a professional engineer registered in Canada and I was making well over six figures here in Canada, but that means like $20 american. Either way, I was making pretty good money when I left my job and my YouTube channel at that time only had 19 thousand subscribers. Almost everyone will tell you that that was far too early. And that's because most YouTube courses and content that I've seen about creating a successful YouTube channel is not focused on creating both a business and on the tech side of YouTube. In many cases, I've found that tech YouTubers job to be more difficult than most other creators, but with some of the biggest opportunities and as highly technical people, there are certain things we're gonna do really well and certain number of things that we're going to suck at. So that's what I'm focused on here in this course. We are going to prepare you for both solid growth on your YouTube channel, but more importantly, the different ways to make money. 2. Lesson 2 - ICYMI, Tech YouTube is Different From Others: I have worked with a number of other YouTube creators and help them build their channels. I've enjoyed both success and have felt the sting of failure while doing that. And within both of those successes and failures, I have learned there are some pretty big similarities between different segments on YouTube and there are some pretty big differences that need to be addressed for each niche, for myself in order to get in front of a camera and talk about the latest Smart Home product on automate your life, I'm going to have to really work with that product. And sometimes it's up to a couple of weeks before I feel ready personally, go and speak to my audience. This puts a pretty significant time gap between the time I get a product or a service and the time I'm ready to create and then even think about editing and publishing a video. Some other niches share this restriction on their content creation. But in many cases, craters in other Nietzsche's can almost start scripting or writing down their ideas and be ready to film very quickly. There are other differences including how your audience responds to your content. As the tech community can be some of the toughest critics you will ever meet. You will also find that explaining tech can be really difficult. It's not like you're telling someone how to cook a piece of toast and a toaster, you are often trying to explain how the toaster works and then telling them how they can use that toaster to make toast. This adds another level of difficulty. However, this can be one of the most rewarding Nietzsche's to be a part of. Because not only will you feel excitement when you grow as a creator and as your channel grows as a result. But you will also feel really good about bringing people along what I will call the timeline of tech. You will literally change lives as you recommend products and services or you show people that how they can use those products or services. And this will change significant things in their lives in many cases, to bring all of that home for you and to help with a future part of this course, I will tell you that one of the best things I do on a regular basis is to create tutorials that will help people who have significant disabilities. They aren't necessarily the biggest trending videos and they aren't necessarily going to grow my income exponentially. But each and every person who is able to make their life a little bit easier, makes my life a little bit happier. 3. Lesson 3 - Your Mindset Going In is HUGE: Let me tell you why every creator I have worked with has failed. It's not because they don't have a nice enough camera or because they didn't take nice enough B-roll shots or Because they aren't smart enough, those things matter a little bit and you will improve them over time in order to accelerate growth. However, the biggest reason a crater fails, and the only reason I have ever seen a creator fail is because they quit. That might sound funny and you might think it's a bit of a cop-out sort of reason because they all had a reason to quit. And I'm not addressing that. The fact is your mindset going into this so important for you, not quitting that I've dedicated a whole chapter of this course to it. Most people go into YouTube thinking that they're going to be able to copy someone else or what someone else has done. And they're going to be able to see steady and consistent growth if they just follow a couple of courses are a couple of other YouTube channels who say they should do X plus Y. Every YouTube channel will have a different pattern of growth. Some people are excellent at developing audiences and choosing great topics and they are hitting things at the right time and just everything is firing on all cylinders. But for most of us, myself included, reality to this business. It's not easy and you won't always grow in the direction that you want. Some days you'll grow your subscriber count when you're first starting out and some days you will grow in your understanding that when you do something, your subscriber count decreases. But if you walk into this with an expectation of consistent growth at a certain pace than you're walking into disappointment. Do not come into this with the feeling that by next year I will have 10 thousand subscribers or I will be upset. It's great to have goals, but there's a difference between an expectation of achieving something and a goal. I would prefer. And I think this is much better for most YouTube creators for you to set goals around accomplishing some of the basics that I'm going to give you in the next parts of this course. Setting a goal around subscribers or views is setting yourself up for disappointment. And there are days when YouTube will beat you over the head with the idea that you are not good enough. The tech community might tell you that some days too. So come into this with a mindset that says, I'm going to learn, I'm going to grow every day and you will continue to succeed. 4. Lesson 4 - Your Channel Needs This (Go Deep): Watch a lot of content from a YouTube channel called Video Creators and I 100% recommend that you start watching that channel today. Tim Shmoys is one of the most down to earth creators that I know. And that is even with a multi-million dollar business that he has built out of what started out as a single YouTube channel. There are a few things that Tim and his team will preach to you very often within their content. And what they will tell you is that your channel needs to have a reason for existing and that it needs to be deeper than I want to help people. Almost everyone that I talked to says I want to help people. And it's not the people who just want to help people who succeed in this business. It's the people who want to help a certain person with a certain thing. I will again dig into my own personal history to help illustrate this one because I actually started out my tech channel automate your life in the wrong way. And I learned over time what it was I had done wrong. And instead of quitting, like I talked about in the previous section, I worked through it and came to a better place. Automate your life was initially about helping people with smart home technology. That's helping people with a thing. So it seems fine. But one of the things that I continue to find was that my videos had really inconsistent performance. I had started off my channel creating videos about Google Home products. And that meant that I quickly developed an audience that like the tutorials that I was doing for those products. Then when I started to diverge from Google Home and I started to work with other products. Suddenly my subscribers didn't care about the content. I think it's pretty obviously obvious why they didn't care, but how do we as tech content creators, shift gears like this? You need to go another layer deeper. And as I was working with Tim and Delaney from the video creators team, I realized what it was that drew me towards home automation and helping people with smart home products. I had spent my life as a child rushing from one thing to the next because I constantly wanted to get to fun. I hated it when I had homework and I rushed through all of my school work as fast as I could to make sure that I never had any homework. And so my afternoons would be free. As soon as I was done playing hockey or as soon as I was done doing one of the things that my parents wanted me to do. I rushed out and ran to that next bit of fun. Why was I always doing this? Well, number one, I was a kid and kids want to have fun. And actually, I guess I'm still a kid. But I remember one night sitting in my bedroom. I'm from Northern Canada and that means that the sun stays up in the sky very late in the evenings during summer. I was looking at the blue curtains on my bedroom window that my mom had made me in. The sun was still kind of coming through and keeping me awake. My room was bright and my mind got to wandering. And I had recently watched a science show. Many of you will remember nova, or many of you will be too young to remember Nova and I've just dated myself, but that show taught me that eventually the sun would become massively large and potentially envelop the earth, destroying it to the six-year-old kids sitting in bed and with a mind that was very active, it became very frightening to consider the end of time. It was so frightening that it became ingrained in me that I only had so much time in my life. In fact, it became apparent that even the universe only had so much time and I had to get every ounce of time out of my life. What better way to do that than to automate the boring tasks in my life that my parents had been making me do for years and that teachers had been asking me to finish in school. What I discovered was I wanted to automate in order to save time so that I could get to the better things that I wanted to do. So over time, recognizing what I had done, initially automate your life became about saving time instead of telling people about Google Home. And what I see a lot of tech YouTubers making mistakes with today is that they attach to a certain product or are they attached to a specific technology? When that technology changes or it goes away or a product lineup disappears because a company has decided they are done with that. Those tech YouTubers are stuck and they will feel significant pain in order to come back from that. And many of them will have expectations of growth that will end their careers in this business. And I want you to be about something that you really love and enjoy so that no matter if Google Home stops being made, you can still save people time because you believe that is what is important. So that's what you need to do. And I want you to get out a piece of paper or get out your phone and copy these things down that you will need to create as soon as you can in your channels journey. It doesn't have to be on day one, but it does help if you are focused in this way. 5. Lesson 5 - Your Videos Still Need This (Target Practice): I just spent a whole bunch of time telling you about how having a focus for your channel that has a deeper meaning and something that is important to you is really important for the long-term success of both your YouTube channel and eventually your business, which we're getting to in the course today. But each of your videos needs a few things that are important for your long-term success. Start with the idea, then create a short outline. It can be just five or six minor topics that you want to talk about or display. Then full stop. Go see if people are actually looking for what you are creating and if they are, if you can find search terms, which you can do through simple tools like answer the public or just by simply starting to type a search into YouTube, then you're good. If you are finding a topic that has some searches about it and you feel strongly about it. Then the next step is to target your audience. When I talked about your channels reason for existing in the previous segment, I was really talking about targeting people who want something. The same holds true for each individual video. You need to identify who this video is for and then you craft it for that specific person. If you are creating a tutorial, then you need to imagine what level the person is at in terms of their understanding of the topic when we're talking about technology, if you want to target an older audience than you need to slow down and you need to explain more of the steps individually. Once you've decided all of that, then I want you to craft your title and I want you to craft your thumbnail. I don't mean that you have to create the final version of the thumbnail, but it helps to have an outline for both of those things. And we will talk about ways to make those more successful as we go. Target market for an individual video shouldn't be one or two lines and it should actually be really specific. I would expect you to have at least a three to four components and hopefully five or six about the person you are targeting. The reason that this is so successful is because YouTube is a massive marketplaces, eyeballs, they have millions of people who will fit the five or six indices that you're targeting. Those people will absolutely love your content and they will eat up every second of it. And that is exactly what you need to develop. People who love your content for what it stands for, and people who love your content for what it gives them. Once you have those people, they will do the promotion for you. And that is your ultimate goal because as a tech YouTuber and as a business owner, you don't want to have to do all of your own self-promotion just to get a few views from things like social media, the biggest trap here is that people will say, Oh, this is a video for everyone, or this is a video for everyone who owns this product or wants to own this product, that will get you people who may enjoy your content, but it will not get you super fans who share everything you do in spout how amazing your content is. 6. Lesson 6 - KISS and Build up: One of the things that I found myself doing early on was constantly trying to ramp up to the same quality of video and audio, and lighting and cinematography that I saw other amazing content creators doing. The fact was I was an engineer with a background in engineering and I didn't have a ton of experience in creating cinematic experiences. Actually, I had actively avoided learning how to work with cameras and audio equipment, even though my father had given me all kinds of opportunities for that as a child because I was trying to run out and have fun like we've talked about anyways, the point I'm making here is that your mindset of growing every day is important and will drive you to improve. However, I don't want you to get stuck trying to improve so much at one time that you cannot create. Truly the best way to learn in this business is to go out and create 500 videos. I'm giving you as much knowledge as I can. And after having created about a thousand of those videos and working with many other creators to create thousands more. But the honest truth is that i and u, we'll learn the most by doing. So, start simple and accept the fact that your content will maybe not look as good as some of those amazing creators out there. Use your phone and find out what works with it and doesn't work with it. You don't have to try to do a ton of fancy editing and maybe you won't even be able to do editing, or maybe you'll just use an app on your phone to do very simple edits and then upload to YouTube. There are so many different moving components. And again, as a tech creator, you're going to have the additional effort of really learning your technology or your products or services. So it's best to just get startup. 7. Lesson 7 - Organizing Around A Good Video Creation Process: The biggest thing that I have struggled with personally as my main channel has continued to develop is that I want to be everything to everyone. I think lots of motivated people will run into this. And for myself, I just want to fill every need that my viewers tell me they have. As such, I've found myself bouncing around a little bit within videos that don't fit my channels. Reason for existing. It's very painful to do this and I have felt a ton of pain. Plus I've watched other creators who bounced around chasing views or bounce around chasing fame. What happens when you move around like that or bounce around is that you are creating a structure that keeps you in check and you will get lost. And then you'll start developing an audience outside of what it is you are supposed to be about. And listen, I'm guilty of this, but as such, I have had opportunities to find ways to not do this anymore. I'm not perfect, but I will say that I'm in a much better place than I was a couple of years ago. The title of this section of the course is called organized and have a good process or something like that. And I will tell you my process for creating videos, but your process might differ a little bit depending on your approach to things and there's nothing wrong with that. But because we are working with technology and in many cases you will be showcasing what's good and bad about a technology we need to work with it. This can often mean unboxing the products, setting it up and it can mean working with the product over a number of weeks. For me, reliability is really important because it saves people time to not have to worry about a product's performance over the long term. This means that I will spend a couple of weeks making sure that the product actually works as intended. And you will have your own process that you will start to develop with your technology. Again, based on your objective as a channel. Many of those parts of the process you might want to capture on film. I capture my unboxing and I've actually started to create shorts with it for a separate channel because that's not what my main channel as a boat unboxing isn't core to my message of safe time, but I still capture that on film because I can use it for B-roll later and then I can capture that setup process. And sometimes those I will make entire videos off of to save people's time. As I'm doing all of this, I will say that my radar is up. I'm waiting for the story behind the product to strike me and will talk more about stories as we go. But what it is, I think that will be most valuable to my audience to create another product or services, what I'm looking for. And I told you that before I start down the path of a video, I'm going to create the topic and write a quick outline. Then I'll go and I'll make sure there's actually an audience for it. In some cases, I have ignored that. There didn't seem to be an audience for it. And I just went with my gut lots of times that works out too, because as tech craters, we know our audience and what people are wondering about especially new products. I told you then I will create a couple of titles, choose one of them, and then I'll create a thumbnail outline. There are tips and tricks around both of those and I'm not going to address right now, but I'll tell you that simpler is better on your thumbnails on something that Tech creators do far too much. Adh tried to add about 50 things that tell everyone what their video is about. I'll tell you that in general, you're shooting for about three elements on your thumbnail. Not a lot more than that and not a ton of words. Anyways, from that point on, I'm going to start scripting, take that outline and start to build it with scripting. And what I do is I use Google Docs plus their ability to voice type through my connected microphone. And this makes it very easy for me to type out my scripts like this course that I actually used in that way to create the script. Within this whole scripting process though, I want you to notice that the big thing I'm doing throughout this course is actually imparting knowledge through stories. This is one of the hardest things to do and it's okay if you can't do it right off the bat. But whenever I create stories in my video's, engagement is much higher. You can create a little bit of suspense and you can take people on a little bit of a ride in terms of what you manage to accomplish and what you maybe didn't manage. Once I have completed my script, which can take a day with some of them, then I'm ready to film what I would call a role. This is the main talking head segments for me in my videos and then I'll film lots of my B-roll because as I'm making my script, I'm adding little notes that say what kind of B-roll I'm going to include. Then it's off to the editing. In many cases I end up blowing up what I said I was going to do in the script anyways, but I have a good feel for the video at that point in actually editing becomes a lot quicker when you understand going in what it's kind of going to look like. So I will make those finishing touches and then it's about uploading and filling out the components of the description field and tags and all of those things on YouTube that you've probably already research then don't need to hear about in a course specifically designed for tech YouTubers. 8. Lesson 8 Way More Ways to Make Money: Okay, so you have a basic process for creating videos and you have all the basis for choosing the right videos and the right topics and you're ready to get going. Creating videos on YouTube might not pay for a significant amount of time because nowadays you have to get a thousand subscribers and forth thousand watch hours. Then you have to apply to the YouTube partnership program and they have to review your channel, which can actually take a couple of months. And then you can start to monetize the content on YouTube with the ads that they provide. One of the reasons that I was able to leave my engineering job was because I had a wife at the time who was working. But one of the other reasons was that I had a number of other sources of income, worked into my business that in many cases paid as much as YouTube was. I'm going to give you a number of examples of ways that I have made money and filled in gaps as I went through this stage. Affiliate links are an easy one and just about everyone signs up for Amazon. But did you know that in many cases, when you make an Amazon affiliate account and you grow large enough on YouTube that you will get the opportunity to upload videos. In fact, many creators are going now live streaming on Amazon as well. And I've done that myself. That will fit certain creators and will not other creators, but affiliate links can come from more than just Amazon. And I have used a number of other services to get other websites or companies links in my description of my YouTube video. But the most lucrative affiliate links are sometimes ones that really fit your audience and R with a brand that are going to pay better than, you know, Amazon to sell from their own site. The example for me is I have worked with this company for a long time who sells smart home products and there are smaller maker, but they make really interesting products and affiliate program pays over 10 percent, whereas Amazon pays about 3% on most of the products that I will sell, I can also get good promotional coupons from that vendor. And if I'm speaking with them directly or through their PR company, this helps me to sell more in a short timeframe. And they've been very good in terms of payments. Not every company will be this way. And I would say that you need to identify companies that fit your channel, your video, and your audience every time Patria on or memberships in general have been a good side income source. And I will tell you that it's important to have this kind of an income source, but it's more important to have people who really care about your content. And that's what patriarchy is. More for me, it's a gauge of how well I'm connecting with people on my mission. Youtube lets you run memberships once you get to a certain size. And in some countries, and I think that's a good option because then you can stop people from leaving YouTube, which YouTube really doesn't like. Anyways, that's a big hint for you. You don't want to send people outside of YouTube unless you have do and are making money from it. Another way to generate income is to sell ads are cells, spots in your channel's videos. And I think the best thing you can do is to check in with other creators that you know and respect and ask them what they're doing within your market for pricing and who they've worked with that has been really good. This doesn't mean you need to follow what they're doing because that what's going to be right for your audience might not be what's right for them. And I think a lot of creators have trouble taking money for this kind of worker working on these deals. The biggest piece of advice I'm going to give you here is that you need to feel comfortable with the sponsorship. Number one, I think you need to make sure that the product and the company fit your brand fairly well. It has to fit your model and it has to make sense that the product would come on to your channel and be shown here. Audience brands will ask for things like putting their link at the top of your description. And they will ask for things like, you need to say some six lines throughout the video. You might get asked to have them review the video before it goes out. And they might require an opportunity to change elements of your production. But what you have to plan for and what is the most important component of this is that you have to be charging enough to make that kind of an effort worth it and you have to be okay with the requests from the brand. For example, I don't allow brands to drive what's in the first few lines of my description. This is non-negotiable for me because I often use the description box as a way to communicate with my audience. In another way, I allow minor adjustments to the video, but I actually send the company my script before I go to film and allow most of the adjustments to happen there. This keeps me from doing a lot of work like filming a whole video and then having them come back and say that it's not okay. I'm also really clear up front that the video will be about both good and bad things about their product and that's what they get as part of the sponsorship within my brand. This allows me to enter into a sponsorship and not have it become too much work and not lose the feeling of giving my audience the truth as I see it. You will have other requirements and I think you should build your process behind sponsorships a little bit different for your business. Now, it would be wrong of me if I didn't give you some guidance on pricing. But I think every segment of YouTube and even tech is difference and you will have a different level where you think it's worth it for yourself. I wouldn't do a sponsorship Even for a 30 this 60-second ADS BAD for less than 300 us no matter what size of channel I was working with. That's because it's going to take you extra work for those short add integrations. I think a great person to watch for how to do these is Linus on Linus Tech Tips, watch any of his videos and you'll see great examples of how this can work for you and for brands. Any full or dedicated video to a product or brand, I would be requiring 500 for small channels and you should be quickly ramping up based on viewCount and subscriber growth in the past, we've used a $100 per 10 thousand subscribers up from that. But when you make videos that show people how to do things, one of the sneaky little ways that I've been able to make money through my YouTube channel is by offering tutorial videos to companies that maybe can't create their own. I'll price mine around 300 for a two to three minute production for showing how to do something with a product. And I don't normally show up physically on those videos, but you can make your own pricing decisions there. And pricing obviously also increases as effort level increases. And this is one of the ways you can start to bring an editor into working with you as you can pay them part of that fee and get some of your time back. And that has opened up another way for me to work with friends in my space. As you become a tech creator, you will find yourself becoming a bit of an expert in the products in the market. At least, that's likely to be the goal of many of you. Through that, you're probably going to be able to engage with companies in a way that helps them quickly understand the market or quickly understand the big gaps in their products or even the things they're doing, right? What I have offered companies in the past is both reports that help them in their product development cycle and with reports that help them understand how consumers will see their product from the outside looking in, this should open up the idea of consulting to you. And I thank you. Consult for both businesses and for individuals who need help with the tech that you're focused on. I usually offer these sessions for a 100150 per hour and I do charge more for businesses. This can easily be managed through a PayPal account and a Calendly account, but you need a way to tell potential clients that you offer these kinds of services or they won't show up at your door very often. I think it's easy to say that merchandise is a method for making money, but I actually think that digital downloads have more of an opportunity for creators in the tech space. For myself, I've been creating e-books which allow for a small repeatable income source. And obviously I'm creating some courses. These are all methods and opportunities for you to digitize your knowledge and pass it out in different formats. But one of the ways that I think is a sneaky good way to build up some income is to augment your content with a digital download. This could be a free or a paid newsletter or a knowledge dump that you create on a monthly or quarterly basis. As you acquire eyeballs, looking at whatever it is you're creating, it becomes an opportunity for you to stretch that sales and marketing piece of yourself. What I've done in the past is if I'm creating a newsletter or a digital download, then I offer some ad spots to companies that I'm working closely with. Within those pieces, you have to be very clear that something is an ad, but it's a really great opportunity for you to bring your audience and your partner companies together and to have that work be paid for. I hope you have a number of ideas at this point. And I think that as a creator, you need to be creative with the ways that you are pulling money, especially at the start. As you continue in your journey, your focus on a few good things that are making good money and you'll cut out some of those things that you might start doing today in order to pay the bills. That's okay. And I think it's important that you don't take on too much because your focus still needs to be on your channel and on growing your audience the right way. 9. Lesson 9 - PR = BFF: There is nothing then has set my videos apart more from other creators than working with the folks from PR. These are people that either work at companies that use a lot of products from or are important in your industry, or they are from PR agencies that work with a company or a brand that you know and love. The fact is you have to dig hard sometimes to get a good PR contact. But I would suggest that this is one of the best things you can do because they provide all kinds of B roll material for free and easy ways for you to incorporate in your content. You always have to tell your audience that you're using something from one of those companies. But it's really effective for you as a creator to have all of these amazing assets that these companies create. The other piece of this is that as you develop your relationship with those PR contacts, they will give you access to additional information and they will help you answer questions that are important for your content. I always say treat everyone with respect, but treat these people as best as you can and they will help you immensely. These are people that can make or break you in a tech space. So always consider that and one of the easiest ways to get in contact with PR people the first time is to find the company's media page. Are there Press page and to reach out on something very simple, don't go in asking for products or asking for the world, but asking a simple question that will help you with your next video is a great way to start the proverbial thread. I also always send them the productions of the videos that because this helps them as PR people, they need to tell their bosses or the company they're working for as a consulting agency that they're succeeding in getting good press for their products. So celebrate your successes with them and make sure that you're treating them with the respect they deserve the who works so hard to do the job that they're doing. 10. Lesson 10 - Prepare For The Tech Community: When I see that you need to prepare for the tech community, understand that most people are wonderful and they will treat you with respect and in a lot of cases, you'll enjoy your interactions. However, part of being a successful tech creator is understanding that there is always someone smarter than you out there. I am absolutely sure that there is a ton of people watching this course that are way smarter than I am and will produce way better content than I ever. Well, that's okay, it's even good. And I think that you need to encourage people to have a conversation with you because you will develop a community of people who are interested in what you produce and you, as a person, there will always be people who will challenge what you said on a video. And I find the more technical you get, the more challenged you get from experts in that area. What's great to do with that instead of what I would call right fighting is to embrace their perspective but say back, why you believe something is the right way. Things like saying, Hey, this is really smart. I just like doing this it this way because it saves me time. And I will again give you an example from my own life. Home Assistant is something that is very important in the smart home space because it's like linux for the smart home, it's open source and it's also relatively difficult. So there are a lot of people who come and tell me how amazing that platform is and then I should switch to it. To them. I wouldn't have to then solve all of these problems I'm solving in my videos. And I tell those people that I'm glad it's working for them, but I choose other platforms because they see me more time on a regular basis. Now if you have been following along this course, then you know what I just did. I stayed true to my message and brand as a creator, but I also recognize the other person as being valuable. It's a hard thing to do and you will feel sometimes like you're being attacked. And I think the tech community is pretty good at not attacking people, but you do need to be ready for all of this to happen and how you need to handle it for maximum growth. And listen, there are some days that I'm just not in the mood to take those comments, so I try not to answer comments on those days. 11. Lesson 11 - Reinvest in Yourself: You took the leap and you join this course, and that essentially means you spent some money investing in yourself. This is one of the best things that I think you should be doing and I would always allocate at least 10 percent of your earnings to re-investing in yourself and your business. I don't mean take that 10 percent, go get new cameras. I mean, you need to learn new skills or even have things developed for you because in many cases, having a branded intro created for you in the right way, we'll teach you something about animation or editing or just composition in general, re-invest in yourself in terms of knowledge on YouTube constantly that reinvestment can be in terms of time. So it doesn't always need to be an expenditure, but don't stop growing as a creator and don't stop growing in your technical knowledge base, either. One of the ways that I have found to be really effective is to offer percentage points on my channels revenue to people who are bringing in new skill sets. Keep in mind that you need to be very careful with offering an ongoing percentage of your revenue and you should always have a lawyer look at an agreement to make sure that you can get out of these arrangements. So can the other person. But for example, I have been working with a number of different editors and this has meant that I've had the opportunity to learn from them. Every single time I work with a new editor, I pick up a new skill. So I offered on one of my channels a small percentage of the revenue in this not only engage that person in the growth of the channel, but it allowed me to keep on the positive side of income at all times. This can make it difficult to find people who will work this way. And I've also worked on a flat fee basis with certain skill sets. But if you find someone who wants to learn from you or wants to be a part of what you're doing. Find the percentage and tying them together with you as a business can be a great way to re-invest in yourself. 12. Lesson 12 - Tools I Use To Make Videos Easier: Anything that can save you a little bit of time as a crater is of big you. So I want to share some of the things that I use that helped me go a little bit quicker and maybe a little more efficiently. I think it helps that I use Adobe Premier Pro as well as Adobe Photoshop and Adobe addition. It's not that I use a bunch of workflows that are overly complicated between those different pieces of software. It's that over time I have learned how they work and it's easy to learn one once you've learned one of the others. So I think that's better than maybe trying to use a one off a video editor. And the subscription for all three are actually a ton of other Adobe products is not unreasonable for a crater who's going to be creating monthly income. A lot of creators will tell you that Max are amazing and that you should spend your money there on that system. But I think the answer here is go with what you are comfortable with. I have always used PCs and when I've used Max, I've found them to be a struggle. Plus I don't like the cost for products from Apple in general, so I don't head down that path. But the most important thing is that it works for you because you will spend a ton of time with whatever you're going to use for editing. And it can be as simple as an iPad or even your phone. But over time you'll probably stretch out to an editing tool beyond a phone or a tablet. I think both the umbrella lights that I purchased early on and my H for an audio recorder had been extremely important investments in my content. The lights obviously make sure that things look good in most of my shots and they're soft so they're not super reflective off of every surface, which you will find to be a problem with tech. But if you can use natural lighting, That's the best, but you want it to be fairly consistent when you do that, each foreign pro audio recorder allows me to use relatively inexpensive microphones and still get a good quality audio product. People will watch poor video quality, but they will not listen to poor quality audio. And one of the things that a good recorder allows you to do is to really customize the audio input. So I can use that with different microphones, which I've done in many cases, but in most cases I'm just filming with a fairly inexpensive lavalier microphone. And that brings the sound very close to me personally, and it doesn't pick up echo in the space in my room, which is a problem most creators will encounter. 13. Lesson 13 - Tools I Use To Make By Business Run Smoothly: When I talk about making a business that runs smoothly, then I'm not talking about the content anymore. But you need to focus on this just as much as your content because this can eat your lunch and actually literally eat your profits in an instant. Profits are great, but you won't have them for very long if the government gets all of them, Let's be honest and say that governments today take quite a bit of your paycheck and they will do the same thing with your YouTube based business. This means that you need to understand what you can and can't write off as part of your business. For myself, I write off parts of my home in some of the expenses that are associated with running a home, you should look at that. And the reason I point this out specifically is because you're already going to spend money on living at home. So taking advantage of that expense, that's perfect. So this is money you will leave on the table, or better said, leave with the government if you don't take advantage of those write-offs, many of you will be able to write off portions of vehicles, and this will all depend on where you live in the world and the tax system of your country. So if you don't understand your country's tax system, then it is totally worth your while to get an accountant to help you with this, especially starting out, this doesn't mean that you need to engage them long-term, but you should gain an understanding of what you can and can't do with in your business in terms of expenses, I of course, right off all of the electronics that I purchase as well as the different things that I need as a business. Those are things that you should be writing off against your income. But again, you have to know your taxation system. I use PayPal to take most of the payments that I make and I actually just use a personal account at this time. But switching to a business account isn't a big deal. It allows me to transfer money in from Patria on and it's something that connects to most of the affiliate programs you will sign up for. They also give you a very nice and clear report of your activities so that you can be ready come tax time. 14. Lesson 14 - Tools I Use To Help With YouTube: Vid IQ is great for helping with topic research and it helps with making sure that I tag things appropriately as well as pointing out things that I can put in the description. In some cases, many creators use too buddy instead, and that works just as well and has a number of great tools associated with it. I think that one of these can help every once in a while to give you a bit more knowledge. And I treated it as a reinvestment in myself because every time I enable one of those two services, I learned something about YouTube. I spoke earlier about working with the folks from video creators. And I will tell you that reinvestment is a tool for you to use every time I speak with them. And because our general take on how to work with in YouTube aligns well, I learned something and I gain a lot. So it's almost a tool that I use to bring knowledge up in the area of YouTube. And you will find certain creators or certain companies that you will want to work with that align with you in your values. Go find those people and find either a Consultant session that makes sense for you or find an e-book or digital product that you can work through from them. I also use something called answer the public.com. That's a really great site to research topics and I haven't ever paid for that. So I feel a bit bad telling you about it, but it works really well to visualize some of the topics that you could address around a more major topic. It's really great at showing you the questions that people are asking about a product or a topic. And if you address any of those, you will find some people that are wanting that question answered. I find genius link really useful as an aggregation tool for affiliate programs. It does cost a little bit. It also allows you to send people from different countries or with different operating systems to different links. And it allows you to use multiple affiliate programs in one single link so your YouTube descriptions and comments don't get so busy. 15. Lesson 15 - Thank You: I want to thank you for sticking with me through this, and I hope you gained quite a bit from this course. And if you haven't or your left wanting something more than I'd love to hear from you. There are tools wherever this is posted in order to give me feedback. And of course, I would love to hear both the positives and the negatives or what really helped you so that I can make sure maybe in the next version of this course that I delve a little bit deeper or I addressed certain topics even better. Otherwise, thanks for watching today and of course, don't hate automate.