3 Step System to Starting your Coaching Business | Fabienne Raphael | Skillshare

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3 Step System to Starting your Coaching Business

teacher avatar Fabienne Raphael, Creator of the DREAM Method

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction: 3 Step System to Starting your Coaching Business

      1:08

    • 2.

      Reasons to Get Started

      2:44

    • 3.

      The Biggest Mistake to Avoid when Starting your Coaching Business

      1:38

    • 4.

      The 3 Step System to Starting your Coaching Business

      6:35

    • 5.

      BONUS Video: 5 Ways Redefine Success

      5:58

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About This Class

In this class, I will teach you the 3 steps to get you started with your coaching business and start monetizing your knowledge and leverage your career.

Meet Your Teacher

Teacher Profile Image

Fabienne Raphael

Creator of the DREAM Method

Teacher

I help former pro/elite athletes & high achievers monetize their expertise and leverage their career into a successful coaching business.

My background in radio and television hosting led me to be featured on top ranked global podcasts, which I uses to help my clients get more visibility. 

I've been featured in Forbes, ABC, FOX, CBS, Inc. and Huffington Post and have appeared on over 50 mastermind groups/summits/podcasts, such as Entrepreneur on Fire.

Oh. And I'm a boys' mom, love almond cake and long walks along the river.

And... Simplicity is the value I cherish the most in my life.

 

See full profile

Level: Beginner

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Transcripts

1. Introduction: 3 Step System to Starting your Coaching Business: Hi, my name is studying the pair and I will be your teacher for today and I'm excited about sharing with you this class called the three-step system for starting your coaching business and monetizing your knowledge. Alright, so this is for you, if you have had a business idea in your head for years, but you've been stuck because you don't know what to do next. You're currently at your job, but you're looking to start a side business and maybe eventually become a full-time coach or maybe just keeping your job and adding an extra amount of money per month to your income. Or your former athlete and you don't feel like you fit in the nine to five setting. This class, you'll learn why starting your coaching business is a huge opportunity. The number one mistake preventing people from launching their coaching business. How to stand out from other coaches and what to do to get clients without hard selling. So without further ado, I see you in the next video and we can get started. 2. Reasons to Get Started: Welcome to part one of this class, which is called why starting your coaching business is a huge opportunity. It's really not your fault if you've been feeling overwhelmed or not confident or lacking courage about starting your coaching business. Because there's so much conflicting information online coming from all sorts of people. You know, there are people over there and the online coaching world who are there only to get more money or to show you their big mentions, or to show you the lifestyle without necessarily being heart centered or care about the results that their clients are getting. They just want they are money. I was going to say money generated, but they are actually driven by money only. It's really sad for our industry. And that's why whenever you feel that this online coaching that you wanna do is something that is dear to your heart. Because your heart centered person and you generally want to help people get results, then of course, you will send out above all these other people which always live a bitter taste in the mouth of these clients. Investing money and not getting results. It's hard to make your mind on who to believe and what to do first to get started. It's very conflicting because there are a ton of people to tell you what I'll do as I do and you'll get the same results that some people make. You believe that you have to follow their, their step-by-step because if you don't do them, something bad's going to happen to you, or they tried to get you with guilt marketing or blame marketing and stuff like that. So yes, it's hard to make a great choice. But one thing's for sure though, it's never been a better time to start your coaching business. Good news because the coaching business market is booming. In fact, people are already investing a billion dollars in it, and it keeps on growing. And more and more people become coaches. And more and more people hire coaches. And I'm teaching this because the great resignation and many people losing their jobs during the pandemic have forced them to turn towards the online possibilities. And definitely coaching is one of these possibilities. And you know what, it's not as difficult as you think it could be. And that's why I'm going to teach you during that class. So I'll see you in the next video where I share with you the biggest mistakes to avoid when studying your coaching business. See you there. 3. The Biggest Mistake to Avoid when Starting your Coaching Business: Welcome to part two of this class, which is called the biggest mistake to avoid when starting your coaching business. So when you're waiting for clarity, this is it because there's never a perfect time to start and not getting cited as motivated by fear and leads to paralysis analysis. When you take, You don't have enough credentials when you think you're not ready. When you think that when you look at others and you're like, Oh, they have more experience than me or you're thinking, why would people would pay me for my skills, are for my expertise and all these types of excuses and crap. But the thing is, if you don't go forward with studying your coaching business, this is what's going to happen. Your business will never get out there. You'll never be able to earn that extra money that you wanted to bring into your household, or you'll never going to be able to live your purpose out of being an online coach. You would be frustrated about it because you never got sign-in and you also might feel like you failed. So do you recognize yourself making that mistake and I will let you answer to that question on your own. And that was a quick, kinda like punch in the face video where I asked you and I confront you to all of these excuses that you might have in your head for not getting started. And I'll see you in the next video where I'll share with you the three-step system to launching your coaching business. See you there. 4. The 3 Step System to Starting your Coaching Business: Welcome to part three of this class, the three-step system to launching your coaching business. So step number one is define your zone of your zone of genius is something that you do better than other people. It's something that people always come to you for advice when you ask others like what your grade out, this is always the thing that they pinpoint at work. It could be something very specific that you know how to do better than anyone or your co-workers. They always come to you for that specific thing because they know no one is better than you and doing that thing. It could be something that you overcame during your life. You feel you have power, experience, and knowledge enough to help others overcome the same thing. It could be something that you learned at school during your education, or something that you learned after that you train yourself on, but on your own, right? And that you are ready to share with the world because you feel that you can make a change in other people's lives. That zone of genius, nice to allow you to solve a specific problem for a specific audience. And that's absolutely important because a lot of people forget to do that type of market research when they get started. And it's not working because they didn't nail the message, right? They are not solving a problem that people are actively already looking to solve. And they get discouraged. That audience, as I just said, has to be already looking forward to solving that problem and ready to invest. So they're already running after you with money in their hands because they're looking for that solution for such a long time and they know you are the, the answer to their problem. Set x2 is about creating your coaching framework. And the framework is the step-by-step you will lead your clients through to get the results. So our framework, it gives clarity to your clients and it increases the trust because they know how they will get to their results with you. Okay? So it does 90% of the selling for you. In fact, when you have a clear framework, well, whenever you are on a phone with someone and you express how you are going to lead them to these results. Let's say there are 34 or five steps and you express them very concisely than the person knows that you have a process in place already in a framework and then they see themselves go through that in getting to these results. And yes, it does 90% selling for you because you're showing them how they're going to get there. So you're not necessarily selling them anything. You're sharing the information with them. So will allow you to feel comfortable and confident that you can get these people results. And that's why it's important for you to create a framework. Because when you talk about it, when you express yourself on your process or on your framework while you are confidence into your capacity to help your clients saw that problems. And when they see you show up with so much confidence while they feel that they are in good hands and they can sign up with you without any problem. Then the third, that has to do with outreach and outreach. It's it's that first, this is the way to get your first by clients without complex technology or cells. These cells calls or cold calls, outreaches dislike reaching out to people, talking about what you do yourself, asking questions to others to be generally interested in, see if you can help them solve a specific problem. And outreach or something so simple that the majority of people forget to do it. So we can use simple outreach on social media or through your current connections to reach people and your framework do the selling. So you can, you can definitely outreach, do some outreach with people from your close circle. It could be family and friends, not necessarily to work with them directly, but if they know someone who knows someone, you could go through your current connections. It could be family, friends, it could be colleagues at work or any type of event that you go to. See. It's not necessarily to go to people and automatically pitch your services. It has nothing to do with that. But it could be to connect with people, relate with them, being generally interested in them, asking questions to see if you could have something in common with them. And then eventually talk about what you're doing. Talk about your coaching business, talk about how you help others. And they might know someone who knows, someone who knows someone that can be referred to you. And yeah, that's the beginning of your business. People tend to forget that actually the easiest way or the simplest way is to actually get into conversation. When you clearly express your framework in your marketing and sales calls, it becomes a natural decision for your potential client to actually sign up for your coaching program. When you have the right materials that perfectly describe an invite people to work with you, selling becomes easy and in fact, it's not selling. It avoids the biggest mistake and implements the three-step system and you'll create an amazing coaching business. So what you get is that you are a full-time online coach. You're having more clients than you can handle. You manage your own schedule. You spend more time with your family. Most of all, you're living your purpose. So today you learned a clear path to starting your coaching business and monetizing your knowledge. And many I've done it before you and it's just a matter of taking time and implement what you've learned today, okay? So to help you out with implementation and make sure that you get started on the right foot. Watch another of my courses here on Skillshare and that's called fine, you're profitable coaching niche. So make sure to be in the right segment of market. So again, I'm fabulous. And it was a pleasure to teach you again today and I'll see you next time. 5. BONUS Video: 5 Ways Redefine Success: Five Ways to redefine success now. And this comes from my heart, from my experience, from what I've, I've had as an experience in business, in life and my mindset growth. So here I go. So number one, stop looking for success outside of yourself. And I feel that the media and everyone does a great job about making you believe that the more you have, the more money you have, the more successful you are. And yet, a lot of people have everything financially and then they feel miserable. So in fact, you know, success, you have to find it from within, inside of yourself. When you do find that, I strongly believe that, yes, it will be easier for you to attract abundance, to attract financial freedom, and to attract wealth all over your life, right? So when you have all this, well, it will be easier for you to share an impact others because literally inside of you, you will already feel successful. Okay? Number two is take time to evaluate what makes you happy and do it for too long. In my case, I felt like a lot of people's other people's approval was way too important for me to be happy, for me to feel successful. So I was wanting always to please my teachers, please my parents please. My family plays, my friends, please, my coaches, please, everyone. And then what happens in that case is that at a certain point you get lost. When you get lost, you lose a sense of who you are and of course you don't feel successful. So again, as I was saying and point number one, it's really important to go within yourself and find what makes you happy. Because when you do every single day, when you wake up, people feel your energy. People feel that you're authentic and what you're doing, and you start attracting the people that really fit into your life. And of course you feel like it's success. Number three is get rid of the comparison spiral. I call it a spiral because it could lead you to be very unhappy and feel unsuccessful. Because, yeah, there's this thing about comparing yourself with your neighbor, with everyone. And I remember when I started my first business, I kept comparing myself with people who have way more experience than I did. And I was comparing their success while their financial success or their visibility or their influence with mine, who's just a beginner at the time. And of course, this leads to actually, this is due to fail, right? When you compare yourself with others like that, especially others who are not at your level. Plus eventually you realize that these people to access that level of financial freedom or success or whatsoever? Well, they had some struggles, they had challenges, and they had setbacks that they had to deal with, and they had to stay resilient in order to be able to accomplish what they wanted to accomplish next. So today I strongly recognize that. And now the only person I, I compare myself to as myself, right? So as long as I'm becoming each and every day a better version of myself. That's it. That's all you should actually expect from yourself, not comparing yourself with others. Number four, keep a success journal and read it again and again when you don't feel successful. And that for me, it means data. It's data that you are influencing other people's lives. So testimonials, client success. Screen captures when people claim their love to you or seeing how beautiful or how, how amazing you are, or how impactful your art in their lives. And then whenever there's one day that you doubt or that you feel unsuccessful, then you go back to that data and realize that, oh my God, I'm successful. So you get rid of that success amnesia because you always have your bunch of proofs of success at hand and ready to be read by you again and again and again. And then number five is be open to transformation. You can become what you inspired to become, what you aspire to become if you're not willing to change internally. And that's the beautiful thing about success. Feeling great with yourself and feeling like a success is actually just a opening your heart, opening the gates of who you truly are. And definitely embraced the uncomfortable parts whenever we want to access to a higher level of ourselves. Well, yes, we need to dig in. Sometimes it's the parts that feel uncomfortable or that you've unsaid for, for so many years and now you're ready to go out in the open and just like uncover them. Because when you do that on the other side of it is definitely freedom. It's success, it's inspiring so many other people to do the same. And I feel that it could lead to a ripple effect and making this world a better place because it all starts with you. So if you're feeling better and you feel like it's success, well, guess what? The way you behave with other people. It's the battery and then you might inspire them to behave a certain way and aspired to access a higher level of themselves too. So that makes a ripple effect. And yes, that makes the world a better place. So these were my five actually ways to redefine success now. Okay, So now just go and do it.