Transcripts
1. Introduction: Lead magnets are a powerful tool to have in your business. They are great
opportunity to show your audience what you
know and who you are. Thus building relationships and creating a connection
that makes it easy for you to sell
your products and service and know exactly
what your audience needs. I'm Isis Briana and I am
a marketing strategist, creative consultant,
and content creator. Help entrepreneurs who
are very purpose driven and want to build unique
brands do just that. Today's class is all about creating your dream lead magnet. Simply put, a Leap magnet is a free product or service
that you give your clients, customers or potential clients, or customers in exchange for
their contact information. First, I'll help you understand the power of leap magnets, and then we'll come
up with a bunch of ideas of leap
magnets that you'll create once you choose your one lead magnet that you
want to move forward with, I'll show you how to
deliver that lead magnet on landing pages and how to
optimize your landing page. Once you have a strong
lead magnet in place, you'll be able to
create more offers, create better content, and really connect with
your target audience. Lead magnets have
been a game changer, not just for my
client's business, but my business as well. So I hope that it's a
game changer for you. Let's get started.
Let's dive in.
2. Discover The Power of Lead Magnets: Welcome to the class
and let's get started. I want to dive right into what Leap Magnets are and why you
need them for your business. Elite Magnet is a free product
or service that you give your potential customers in exchange for their
contact information. And when you think
a Leap Magnet, you may think that it's a free downloadable PDF and
you'd be correct. But there are so many
different ways that you can create a leap magnet that
skyrockets your business. And if you're ever overwhelmed or overthinking what you should create or promote in order to attract
clients or customers, I always suggest starting
with a lite magnet. Elite magnet can not only
be an book or a PDF, they can also be
checklist quizzes, free trials, free samples. For example, an artist may
take their work and have their leap magnet be a free
downloadable wallpaper that their audience can use. So why do you need a leap
magnet in the first place? I love leap magnets
and my clients do too, because they are a huge
value to your business. You can use them in
a variety of ways. One way that I love to
use leap magnets is to get leads and
grow my e mail list. You will be able to share
your lead magnet in exchange for your potential customers contact information. Another way to use a
lead magnet is to build relationships and position
yourself as a thought leader. I conceptualize marketing
in a very simple way. I've created what I
call the Paid equation, and I have it in my book here. The Paid equation basically
breaks down the four things that every entrepreneur needs to scale their business online. P stands for
personalizing your brand. A stands for gaining awareness, stands for intimacy
with your audience, and D stands for
increasing demand. The great thing
about lead magnets is that they do all four. A great lead magnet
will show off your expertise and show your audience exactly
what you know. You can also create more
than one leap magnet to gauge what your
audience is interested in. For example, I had
two leap magnets. One of my leap magnets was about Instagram tools and resources. The other one of my
leap magnets was called the Purpose
to Profit Blueprint. I found that my lead magnet, the purpose to Profit Blueprint,
which was a mini course, was downloaded four
times as much as my Instagram tool
kit that showed me that my audience was really
interested in figuring out what their purpose was and how to apply it to their business. From there, I was able to create more content that
helped my audience identify their purpose and how to align their business
with their life. You can also use leap magnets to boost your website visits. Because lead magnets are
an incentive for people to visit your website and
download your Leap magnet, it's a great
opportunity for them to see everything else
you have to offer, which can boost your sales. Once you have your potential
clients or customers contact information like their e
mail or their phone number, you're able to send more
promotional materials like e mail marketing campaigns. By the end of this class,
you'll have a huge bank of ideas of leap magnets
that you can create. But I want you to
choose just one. You'll walk away with
just one lead magnet that you can use to connect
with your target audience. Don't forget to print
off your workbook if you haven't already and take
notes along the way. Let's hop into the next lesson, while I'll help you
decide what type of lead magnet you should create that's best for your business.
3. Brainstorm Your Ideas: Before you commit to the format of leap magnet that
you want to create, I suggest you decide what information should go
inside of your leap magnet. For this, you should
use my phone. And case strategy, think
about it like this. When you're buying a phone, you're more than likely
going to buy a case as well. Now that case doesn't add or take away
value from the phone, but you still find value in it. That's exactly how your
leap magnet should be. The first step in deciding
what your phone case or leap magnet should be is
to understand your offer, understand its features
and its benefits. Once you understand the
features and the benefits of what's in your offer or
your product and service, then you'll be able to
see what's missing or how you can create a
complimentary lead magnet. For example, if
you're a chef and your main offer is a
1 hour cooking class, then one of the benefits of that offer is that
it's something that people can take and learn
quickly and apply fast. That means your lead magnet also should share
the same benefit. You wouldn't create
a lead magnet. That's a six week challenge, because people want
something fast, something that they can
apply, learn and digest. Instead, your lead magnet
may be something simple, like three easy and quick
recipes that every home needs. Even if you don't have
an offer or a service, you can still create
a leap magnet. Another way to think
about what your lead magnet should be is to consider what's a prerequisite that your client
or customer needs. For example, a fitness coach
may have a lead magnet that teaches five ways to shift your mindset
to stay consistent. That's something that they
know their audience will need in order to stay consistent with their
fitness journey. When choosing your
format that you want to deliver your
lead magnet in, there's a few things that
I want you to consider. Think about things that you're
just innately better at. For example, I love to
speak and I love to talk, so I probably
wouldn't do a book. A lot of my free downloads are actually videos
or video lessons. For example, if you
want to be a speaker or share your
expertise on stages, then you probably want to
create a video lesson as well. However, if you want to
be better at writing, then you should create books. One topic can be turned into multiple different lead magnets, but if it takes 30 seconds to say it and four
pages to write it, you probably want
to create a book. That's because your audience
is going to be more likely to give you your
contact information for a four page workbook
than they would a 32nd video if you're stuck on coming up with ideas of all the different lead
magnets that you can create and the topics
that you can talk about. I'll give you one of
my favorite tools. It's called Answer
the Public.com You can put in your key term, for example, I can
put in marketing. And it'll give me hundreds of questions that my
audience may be asking. I like to use these
questions to guide my creation process
of my lead magnet. For example, I can type in the key term marketing
into answer the public.com and it'll
give me a question similar to how can I
market my business better? That gives me the idea to create a mini
course Lead magnet, that talks about five ways
to market your business. When you're creating
lead magnets, the sky is the limit. I want you to come
up with a bunch of different ideas and then
we'll limit it down to 11 Of my favorite
things to tell clients to do is to scroll through
their own e mails. I'm sure you have a bunch of sales e mails and there's a reason you're on
that E mail list. Think about how you got
on that email list. And at what point did you give them your contact information? Use this as inspiration for different lead magnets that you can create for
your own business. Now it's time for
you to do the work. I want you to go
into your workbook and let your imagination soar. Write down all the ideas of leap magnets that
you can create, and then we'll choose one
to move forward with. As you're creating your
list of leap magnets, don't forget to think about your goals and your expertise. You also want your leap
magnet to align with you, but you also want it to be of high value to your audience. Create something that
they will want to exchange their contact
information for. Once you have your full
list of leap magnets ideas, I want you to choose just one. And you can choose
one by deciding what excites you the most and
what feels best to create. And also consider what your
audience will value the most. And the next lesson, I'm
going to help you promote and share the leap magnet that
you decided to create.
4. Deliver Your Lead Magnet: So you've created this
wonderful lead magnet and it's time to share
it with the world, even if your world consists
of only four people. I want to remind you not to get discouraged about promoting
and sharing your lead magnet, because lead magnets are going to attract
the right people, clients and customers
to your business. I'm going to share with
you six different ways that you can promote and
share your lead magnet. But I first want to
remind you that no matter how you decide to
promote your lead magnet, you're always going to be taking your potential customer
to a certain link. That link where
people can download your lead magnet is going to
take them to a landing page. Your landing page is the website page where your audience will share their information to get access to your lead magnet. So let's talk about how
you can promote and share your lead magnet to get
people to your landing page. The first way to
promote and share your lead magnet is
the most common way. Create a post on social media. You can use a social media post to direct people to
the website link, in which they can gain
access to your lead magnet. The second way is to
have a thank you page. A thank you page is a special page that
comes after someone signs up for something or buys one of your
products or services. So if you're already
selling something, you can redirect your
clients and customers to your lead magnet after they
buy your product or service. Lead magnets aren't just
for new businesses, even if you've been in business for a while and maybe you see your sales slow down or you just don't know what
to sell anymore. Lead magnets are a
great way to re, understand your audience and reignite their interest
in your business. I'd like to use thank
you pages because people may see your
product or your service before they see your lead magnet and you still want them to
download your lead magnet because it can help you
decide what people are interested in and what topics
you should talk about more. Another way to promote or share your lead magnet is to add
a pop up to your website. When someone visits
your website, they'll see a pop up screen that asks for their
information in exchange for gaining access to your lead magnet
in your workbook. I'll share a link to
a video that helps you create your own
website, pop up. Another cool way to share access to your lead
magnet is to create a QR code that you can add to your physical
promotion assets. For example, if you're selling packages for your business, you can add a QR code inside that package
where people can scan it and get access to the link that guides them
to your lead magnet. You can also host a webinar or workshop that gives details to, and access to your lead magnet after people register
for the event. Another one of my
favorite ways to promote a lead magnet is to use
it as a content upgrade. For example, if you're
writing a blog, you can add a link
to your lead magnet. Let's say you are a personal
stylist and you create a block post that talks about all the fashion trends
in this season. Your lead magnet can be a upgrade to that block
post where people can download different
styling tips and see a visual lookbook. Now don't get lost
in the sauce of all the ways that
you can promote and share your lead magnet. I want you to choose
one way to share your lead magnet
that makes sense for your business and
for your audience. Now let's hop into the next
lesson and we'll optimize your landing page
by deciding what your landing page should say and what it
should look like.
5. Optimize Your Landing Page: You're more than
likely always deliver your lead magnet
through a landing page. Remember, a landing page is
a page where your clients and customers can gain
access to your lead magnet. My client, La China is an
attorney who helps parents land and negotiate brand deals for their student athletes. Her lead magnet is a free book called The Parents
Playbook on NIL. She decided to deliver her lead magnet through a landing page
created by Flow desk, which is the e mail marketing
platform like China. Your landing page doesn't always have to be
a website page. Whether you decide to deliver
your lead magnet through your website landing page and e mail marketing platform
or anywhere else, there are a few things that you should always keep in mind. Your main headline is an attention to grabber
and communicates your main message and your subheadline adds additional
information or benefits. The next two things
you'll need are engaging visuals like
pictures and videos, and a strong call to action. A call to action
creates urgency and lets your audience know exactly
what you want them to do. Another thing I suggest all landing pages
have is social proof. Social proof are
things like reviews and results from your
previous clients or customers that help
your next client or customer make a confident
decision to work with you. The last thing your landing page needs is benefit focused copy. Feature focus copy is when
you highlight things that your audience is going to get once they download your freebie. It's basically a bullet point of everything that's included in their download
benefit focus copy asks the question,
why does this matter? And it highlights
the transformation that your client or your
customer will have. The strong headline
on China's website is your NIL strategy
starts here. It highlights exactly what her client is going to get
from her free download. Her Subheadline gives a little bit more
information in detail. It says, give your child
every advantage to succeed in college
athletics and beyond. As you can see here,
the reference to the football field
and the sports on her book cover give her audience a sneak peek of exactly what
they're about to download. She also has various call to actions throughout
her website. We have download now we have another that says
get the free book. We have another that says get the book and tell me more
about your membership. Having call to actions is very important to
let your audience know exactly what
they're about to download and what
they're getting next. Her landing page is also a great example to
benefit focused copy. You can see here she
could have said, I give you personal
branding tips, but instead she answered the question, why
does this matter? And what's the transformation? She says inside this free book, you'll discover how to
create a personal brand for your student athlete and
attract sponsors and fans. Lead magnets are a
powerful tool to have in your business because they
do exactly what they say. They are magnets for leads. They pull in customers
and clients and people who may be interested in the thing that
you're selling. Now it's time to do the work. Go into your
workbook and compile all the things you'll need
to build a landing page that makes your
partitional client or customer actually want to
download your lead magnet. And now I want to leave
you with this tip. When downloading
your lead magnet, your client or customer will
almost always get an e mail. That e mail is the
perfect chance to tell your brand story. Let your clients
and customers know exactly who you are,
what you stand for, why you were excited
to give them this lead magnet and different ways to work
with you moving forward. I want to challenge you to
start with what you have. Don't feel like you have to have the best landing page right now. It doesn't matter if you have the perfect copy or if you don't have social
proof right now, or reviews or results. Start with the
things that you have right now and you can
build on it later.
6. Final Thoughts: We've officially come to an
end and I want to give you a special shout out for staying dedicated to your business
by taking this class. Remember, lead magnets
and landing pages are a great way to attract potential
customers and clients. I want you to continue to show up authentically
for yourself. Create products and services and lead magnets
that feel good to you and produce content that
you're just happy to create. My hope for you is that
you're just as excited and surprised as my clients
are about lead magnets. Again, I want you to walk away creating a lead magnet
and landing pages that feel great to you and show off your own
brand personality. So I want to see exactly
what you create. Take a screenshot of
your landing page and upload it to the
project gallery. Also, keep me updated on how your lead magnet
impacts your business. I'd also love for you to
leave a review on this class. Let me know what was
most valuable to you and what else you're
looking forward to learning. And remember, don't be
your own biggest obstacle. Get out of your head
and create freely. If you have any questions
about this class, I invite you to leave them
in the discussion board. Also, if you want any more tips on marketing and branding, you should buy my book, Sky
Rocket your Business with Social Media Branding. And follow me on
social media at Isis. Briana, that's at I, S, I, S, B, R E A N, and see you later.