Boost Your Dream Business: Land Your Ideal Clients with Lead Magnets | Isis Breanna | Skillshare
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Boost Your Dream Business: Land Your Ideal Clients with Lead Magnets

teacher avatar Isis Breanna, Marketing Consultant, Author

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      1:23

    • 2.

      Discover The Power of Lead Magnets

      3:07

    • 3.

      Brainstorm Your Ideas

      4:03

    • 4.

      Deliver Your Lead Magnet

      3:00

    • 5.

      Optimize Your Landing Page

      3:29

    • 6.

      Final Thoughts

      1:20

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About This Class

Better connect with your audience and boost sales by building a lead magnet that shows your audience who you are and what your business offers them.

Isis Breanna started her first side hustle when she was working as a burned-out kindergarten teacher. Now she works full time as a marketing, social media and content expert, has cultivated a community of over 130K across TikTok and Instagram, and has helped hundreds of other entrepreneurs transform their gifts into profits and purpose. She’s also shared her tips to success as a speaker and workshop leader with Facebook, Squarespace, Bumble Biz, and Creative Collective.

Since building a successful business of her own with the help of value-driven lead magnets, Isis is excited to share exactly how you can connect with your audience through this powerful business tool. Made for purpose-driven entrepreneurs who want to build unique brands, this class reveals how to brainstorm, build, and promote a lead magnet crafted with your goals and expertise in mind.

With Isis as your guide, you’ll:

  • Discover how to make lead magnets work for you
  • Find lead magnet ideas that help build brand awareness and increase demand
  • Dive into six different ways to promote your lead magnet
  • Build and optimize a landing page using benefit-focused copy

Plus, you’ll get access to an exclusive workbook filled with exercises and insights that will help really connect with your audience and create new business opportunities. 

Whether you’ve tried lead magnets before and haven’t seen success with them or you’re looking for a new tool to boost business, you’ll leave this class with a plan for your lead magnet that’s ready to execute and bring your ideal clients and business opportunities. 

While you don’t have to have a lot of business experience to take this class, you should already have a business before getting started. Made for business people who are looking to better attract new clients and interesting opportunities, you should come to this class with your business in mind, a writing utensil and either a notebook or your class workbook. To continue learning about online business growth, explore Isis’ full Entrepreneurial Learning Path. 

Meet Your Teacher

Teacher Profile Image

Isis Breanna

Marketing Consultant, Author

Teacher

 

Creative Marketing Consultant, Author and Content Creator, Isis Breanna Bradford, is on a mission to see Black and Brown women transform their divine gifts into profits, peace and purpose. The proclaimed Digital Sales Guru began her entrepreneurial journey with a side hustle she launched while working as a burned-out kindergarten teacher. With her natural talent for serving others, Isis went from creating presets (filters) to showcase her travels on Instagram, to selling them and creating a course teaching others how to make their own. But, Isis did not  and could not stop there. Not only did her new business help her to earn three times her teaching salary but her audience began to take notice of the success of her launches and wanted to learn how they can do the sam... See full profile

Level: Beginner

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Transcripts

1. Introduction: Lead magnets are a powerful tool to have in your business. They are great opportunity to show your audience what you know and who you are. Thus building relationships and creating a connection that makes it easy for you to sell your products and service and know exactly what your audience needs. I'm Isis Briana and I am a marketing strategist, creative consultant, and content creator. Help entrepreneurs who are very purpose driven and want to build unique brands do just that. Today's class is all about creating your dream lead magnet. Simply put, a Leap magnet is a free product or service that you give your clients, customers or potential clients, or customers in exchange for their contact information. First, I'll help you understand the power of leap magnets, and then we'll come up with a bunch of ideas of leap magnets that you'll create once you choose your one lead magnet that you want to move forward with, I'll show you how to deliver that lead magnet on landing pages and how to optimize your landing page. Once you have a strong lead magnet in place, you'll be able to create more offers, create better content, and really connect with your target audience. Lead magnets have been a game changer, not just for my client's business, but my business as well. So I hope that it's a game changer for you. Let's get started. Let's dive in. 2. Discover The Power of Lead Magnets: Welcome to the class and let's get started. I want to dive right into what Leap Magnets are and why you need them for your business. Elite Magnet is a free product or service that you give your potential customers in exchange for their contact information. And when you think a Leap Magnet, you may think that it's a free downloadable PDF and you'd be correct. But there are so many different ways that you can create a leap magnet that skyrockets your business. And if you're ever overwhelmed or overthinking what you should create or promote in order to attract clients or customers, I always suggest starting with a lite magnet. Elite magnet can not only be an book or a PDF, they can also be checklist quizzes, free trials, free samples. For example, an artist may take their work and have their leap magnet be a free downloadable wallpaper that their audience can use. So why do you need a leap magnet in the first place? I love leap magnets and my clients do too, because they are a huge value to your business. You can use them in a variety of ways. One way that I love to use leap magnets is to get leads and grow my e mail list. You will be able to share your lead magnet in exchange for your potential customers contact information. Another way to use a lead magnet is to build relationships and position yourself as a thought leader. I conceptualize marketing in a very simple way. I've created what I call the Paid equation, and I have it in my book here. The Paid equation basically breaks down the four things that every entrepreneur needs to scale their business online. P stands for personalizing your brand. A stands for gaining awareness, stands for intimacy with your audience, and D stands for increasing demand. The great thing about lead magnets is that they do all four. A great lead magnet will show off your expertise and show your audience exactly what you know. You can also create more than one leap magnet to gauge what your audience is interested in. For example, I had two leap magnets. One of my leap magnets was about Instagram tools and resources. The other one of my leap magnets was called the Purpose to Profit Blueprint. I found that my lead magnet, the purpose to Profit Blueprint, which was a mini course, was downloaded four times as much as my Instagram tool kit that showed me that my audience was really interested in figuring out what their purpose was and how to apply it to their business. From there, I was able to create more content that helped my audience identify their purpose and how to align their business with their life. You can also use leap magnets to boost your website visits. Because lead magnets are an incentive for people to visit your website and download your Leap magnet, it's a great opportunity for them to see everything else you have to offer, which can boost your sales. Once you have your potential clients or customers contact information like their e mail or their phone number, you're able to send more promotional materials like e mail marketing campaigns. By the end of this class, you'll have a huge bank of ideas of leap magnets that you can create. But I want you to choose just one. You'll walk away with just one lead magnet that you can use to connect with your target audience. Don't forget to print off your workbook if you haven't already and take notes along the way. Let's hop into the next lesson, while I'll help you decide what type of lead magnet you should create that's best for your business. 3. Brainstorm Your Ideas: Before you commit to the format of leap magnet that you want to create, I suggest you decide what information should go inside of your leap magnet. For this, you should use my phone. And case strategy, think about it like this. When you're buying a phone, you're more than likely going to buy a case as well. Now that case doesn't add or take away value from the phone, but you still find value in it. That's exactly how your leap magnet should be. The first step in deciding what your phone case or leap magnet should be is to understand your offer, understand its features and its benefits. Once you understand the features and the benefits of what's in your offer or your product and service, then you'll be able to see what's missing or how you can create a complimentary lead magnet. For example, if you're a chef and your main offer is a 1 hour cooking class, then one of the benefits of that offer is that it's something that people can take and learn quickly and apply fast. That means your lead magnet also should share the same benefit. You wouldn't create a lead magnet. That's a six week challenge, because people want something fast, something that they can apply, learn and digest. Instead, your lead magnet may be something simple, like three easy and quick recipes that every home needs. Even if you don't have an offer or a service, you can still create a leap magnet. Another way to think about what your lead magnet should be is to consider what's a prerequisite that your client or customer needs. For example, a fitness coach may have a lead magnet that teaches five ways to shift your mindset to stay consistent. That's something that they know their audience will need in order to stay consistent with their fitness journey. When choosing your format that you want to deliver your lead magnet in, there's a few things that I want you to consider. Think about things that you're just innately better at. For example, I love to speak and I love to talk, so I probably wouldn't do a book. A lot of my free downloads are actually videos or video lessons. For example, if you want to be a speaker or share your expertise on stages, then you probably want to create a video lesson as well. However, if you want to be better at writing, then you should create books. One topic can be turned into multiple different lead magnets, but if it takes 30 seconds to say it and four pages to write it, you probably want to create a book. That's because your audience is going to be more likely to give you your contact information for a four page workbook than they would a 32nd video if you're stuck on coming up with ideas of all the different lead magnets that you can create and the topics that you can talk about. I'll give you one of my favorite tools. It's called Answer the Public.com You can put in your key term, for example, I can put in marketing. And it'll give me hundreds of questions that my audience may be asking. I like to use these questions to guide my creation process of my lead magnet. For example, I can type in the key term marketing into answer the public.com and it'll give me a question similar to how can I market my business better? That gives me the idea to create a mini course Lead magnet, that talks about five ways to market your business. When you're creating lead magnets, the sky is the limit. I want you to come up with a bunch of different ideas and then we'll limit it down to 11 Of my favorite things to tell clients to do is to scroll through their own e mails. I'm sure you have a bunch of sales e mails and there's a reason you're on that E mail list. Think about how you got on that email list. And at what point did you give them your contact information? Use this as inspiration for different lead magnets that you can create for your own business. Now it's time for you to do the work. I want you to go into your workbook and let your imagination soar. Write down all the ideas of leap magnets that you can create, and then we'll choose one to move forward with. As you're creating your list of leap magnets, don't forget to think about your goals and your expertise. You also want your leap magnet to align with you, but you also want it to be of high value to your audience. Create something that they will want to exchange their contact information for. Once you have your full list of leap magnets ideas, I want you to choose just one. And you can choose one by deciding what excites you the most and what feels best to create. And also consider what your audience will value the most. And the next lesson, I'm going to help you promote and share the leap magnet that you decided to create. 4. Deliver Your Lead Magnet: So you've created this wonderful lead magnet and it's time to share it with the world, even if your world consists of only four people. I want to remind you not to get discouraged about promoting and sharing your lead magnet, because lead magnets are going to attract the right people, clients and customers to your business. I'm going to share with you six different ways that you can promote and share your lead magnet. But I first want to remind you that no matter how you decide to promote your lead magnet, you're always going to be taking your potential customer to a certain link. That link where people can download your lead magnet is going to take them to a landing page. Your landing page is the website page where your audience will share their information to get access to your lead magnet. So let's talk about how you can promote and share your lead magnet to get people to your landing page. The first way to promote and share your lead magnet is the most common way. Create a post on social media. You can use a social media post to direct people to the website link, in which they can gain access to your lead magnet. The second way is to have a thank you page. A thank you page is a special page that comes after someone signs up for something or buys one of your products or services. So if you're already selling something, you can redirect your clients and customers to your lead magnet after they buy your product or service. Lead magnets aren't just for new businesses, even if you've been in business for a while and maybe you see your sales slow down or you just don't know what to sell anymore. Lead magnets are a great way to re, understand your audience and reignite their interest in your business. I'd like to use thank you pages because people may see your product or your service before they see your lead magnet and you still want them to download your lead magnet because it can help you decide what people are interested in and what topics you should talk about more. Another way to promote or share your lead magnet is to add a pop up to your website. When someone visits your website, they'll see a pop up screen that asks for their information in exchange for gaining access to your lead magnet in your workbook. I'll share a link to a video that helps you create your own website, pop up. Another cool way to share access to your lead magnet is to create a QR code that you can add to your physical promotion assets. For example, if you're selling packages for your business, you can add a QR code inside that package where people can scan it and get access to the link that guides them to your lead magnet. You can also host a webinar or workshop that gives details to, and access to your lead magnet after people register for the event. Another one of my favorite ways to promote a lead magnet is to use it as a content upgrade. For example, if you're writing a blog, you can add a link to your lead magnet. Let's say you are a personal stylist and you create a block post that talks about all the fashion trends in this season. Your lead magnet can be a upgrade to that block post where people can download different styling tips and see a visual lookbook. Now don't get lost in the sauce of all the ways that you can promote and share your lead magnet. I want you to choose one way to share your lead magnet that makes sense for your business and for your audience. Now let's hop into the next lesson and we'll optimize your landing page by deciding what your landing page should say and what it should look like. 5. Optimize Your Landing Page: You're more than likely always deliver your lead magnet through a landing page. Remember, a landing page is a page where your clients and customers can gain access to your lead magnet. My client, La China is an attorney who helps parents land and negotiate brand deals for their student athletes. Her lead magnet is a free book called The Parents Playbook on NIL. She decided to deliver her lead magnet through a landing page created by Flow desk, which is the e mail marketing platform like China. Your landing page doesn't always have to be a website page. Whether you decide to deliver your lead magnet through your website landing page and e mail marketing platform or anywhere else, there are a few things that you should always keep in mind. Your main headline is an attention to grabber and communicates your main message and your subheadline adds additional information or benefits. The next two things you'll need are engaging visuals like pictures and videos, and a strong call to action. A call to action creates urgency and lets your audience know exactly what you want them to do. Another thing I suggest all landing pages have is social proof. Social proof are things like reviews and results from your previous clients or customers that help your next client or customer make a confident decision to work with you. The last thing your landing page needs is benefit focused copy. Feature focus copy is when you highlight things that your audience is going to get once they download your freebie. It's basically a bullet point of everything that's included in their download benefit focus copy asks the question, why does this matter? And it highlights the transformation that your client or your customer will have. The strong headline on China's website is your NIL strategy starts here. It highlights exactly what her client is going to get from her free download. Her Subheadline gives a little bit more information in detail. It says, give your child every advantage to succeed in college athletics and beyond. As you can see here, the reference to the football field and the sports on her book cover give her audience a sneak peek of exactly what they're about to download. She also has various call to actions throughout her website. We have download now we have another that says get the free book. We have another that says get the book and tell me more about your membership. Having call to actions is very important to let your audience know exactly what they're about to download and what they're getting next. Her landing page is also a great example to benefit focused copy. You can see here she could have said, I give you personal branding tips, but instead she answered the question, why does this matter? And what's the transformation? She says inside this free book, you'll discover how to create a personal brand for your student athlete and attract sponsors and fans. Lead magnets are a powerful tool to have in your business because they do exactly what they say. They are magnets for leads. They pull in customers and clients and people who may be interested in the thing that you're selling. Now it's time to do the work. Go into your workbook and compile all the things you'll need to build a landing page that makes your partitional client or customer actually want to download your lead magnet. And now I want to leave you with this tip. When downloading your lead magnet, your client or customer will almost always get an e mail. That e mail is the perfect chance to tell your brand story. Let your clients and customers know exactly who you are, what you stand for, why you were excited to give them this lead magnet and different ways to work with you moving forward. I want to challenge you to start with what you have. Don't feel like you have to have the best landing page right now. It doesn't matter if you have the perfect copy or if you don't have social proof right now, or reviews or results. Start with the things that you have right now and you can build on it later. 6. Final Thoughts: We've officially come to an end and I want to give you a special shout out for staying dedicated to your business by taking this class. Remember, lead magnets and landing pages are a great way to attract potential customers and clients. I want you to continue to show up authentically for yourself. Create products and services and lead magnets that feel good to you and produce content that you're just happy to create. My hope for you is that you're just as excited and surprised as my clients are about lead magnets. Again, I want you to walk away creating a lead magnet and landing pages that feel great to you and show off your own brand personality. So I want to see exactly what you create. Take a screenshot of your landing page and upload it to the project gallery. Also, keep me updated on how your lead magnet impacts your business. I'd also love for you to leave a review on this class. Let me know what was most valuable to you and what else you're looking forward to learning. And remember, don't be your own biggest obstacle. Get out of your head and create freely. If you have any questions about this class, I invite you to leave them in the discussion board. Also, if you want any more tips on marketing and branding, you should buy my book, Sky Rocket your Business with Social Media Branding. And follow me on social media at Isis. Briana, that's at I, S, I, S, B, R E A N, and see you later.