Find your Profitable Coaching Niche

1. Introduction: Welcome to the course called fine, you're profitable coaching niche. I'm fatty NFL and I will be your teacher for today. So I prepared some slides so we can go over the content. And before we go on, well, let me tell you a few things. Why decided to share this with you today? Because I feel that too many coaching businesses fail before they actually start. In. One of the reasons why is the lack of the right segment of the market to serve. In this course, what you're going to learn is how to rapidly become the go-to person in your niche. The problems that you should be looking to solve, and the ones you need to steer clear of the kinds of pain that drive people to work with you and how to rapidly test and refine your offer while attracting more clients. So it's a packed course, but at the same time, it's very straight to the point. So a quick one, kinda like a crash course, I would say. So I will see you in the next video so we can get started. 2. Finding your Niche: The Foundation: Okay, so let's go in this first part of, fine, you're profitable coaching niche. Well, I wanted to address with you something that is very important to know why you want to find your niche. Well, you want to avoid a message that's way too broad. You want to avoid serving everyone with everything and it makes you a specialist. So this will be very important in your messaging whenever you market yourself for your services or if you meet someone at an event or even like on the street and asked you about what you're doing, it'll be very important to know exactly which segment of the market you serve. Because the way you express yourself from that market is completely different than if you decided to serve everyone with everything. So I see you coming here with another question like phobia and what about if I have more than one skills? What about if I, my curiosity is so big that I am interested in to tackling many topics at the same time. Well, I would tell you pick one, just one, focus on that one, and then that won't be a problem. If someone else from that segment of the market comes and you still can help that person. Well, it will be your choice or not to accept that person. But it's important that in your marketing and in your messaging, you go with like one specific segment of the market, okay? You want to be known for something because it accelerates your authority, credibility, and trust. And you want to become the go-to person, real life examples. So I won't have, I once had a graphic designer as a client and then when she came in, her big problem was that she was accepting any type of contracts because she was starting her business and she felt like it was a duty for her to serve the clients that would come her way with everything. So even if there was something that she was not as specialists about, she would say yes and then get to the learning curve and do what she can to serve the client. Well, what happened is that when she was at that phase, she was really burnt out and that's what we were working. When she came to work with me, we had to specify which area she wanted to be an expert at. And we focused her marketing on definitely that. And it helped her become a specialist and attract clients that we're only asking things that would make her look good because it was zone of genius, right? Another one, a client working to, wanting to work in a niche that was not lucrative, so that could happen. That's why later in the course, I will let you know which are the most profitable coaching niche and how to make sure that your niche is going to get you some money because he wanted to work. And actually a niche where there were no money invested, where people were not necessarily looking for that type of service. So of course, if you want to be the pioneer and stuff and if no one's looking for that service yet, then you are not helping yourself to get more and more clients. Then finally another example. Someone who's always nice hopping, someone who doesn't know what they want to be doing. And they start with something and then a month later they switch, and a month later they switch. What are you doing at that point is that you are not educating your market the right way because you're not showing them consistently the same message. And they might be confused. And if they're confused, then they won't buy from you. So if you've sort of everyone with everything, well, you'll get lost and you won't know where you have to put your efforts or where to find your audience. Because depending on what market you choose, of course, you won't look for these clients at the same place. So here are the three most popular niches and they never die. The first one, health and fitness, second one, dating, parenting and relationships, and then the third one, business and money. Okay, you might ask yourself the question then, is your zone of genius serving people in these three popular niches? So if you already have your idea, if you're already coaching, if you are at the verge of getting started. Well ask yourself, is that segment of the market surveying these three popular niches that we just expressed. And if they do, well, good for you. What's your zone of genius? You might ask yourself something that you are great at. You have experience in it. You can get results for the people you serve with it. And I'll give you a few examples, okay, So if you don't know about it, well, one of the quickest way to know is that asked people around you, from your family, your close friends, colleagues asked them what they feel that you are the best at. Another way of seeing it is ask yourself, like, why do people always come to you for advice? What's that specific thing that people really trust you on? That will be a great sign of zone of genius. The first exercise that you have to do is a niche dunk Mishnah is you have to brainstorm about any zone of genius and any segment of the market that you would love to work with. For example, business coach for former athletes, speaker for health care companies, fitness coach for executives, life coach for car accident victims, content strategists for doctors. So what do you wanna do? What is your zone of genius? And who do you want to serve? So very important, take a few minutes or maybe an hour for it, depending on if this is already clear for you or if it's not, then go for it, brainstorm, niche dump, and then I'll tell you what to do next. So I'll see you in the next video. 3. Evaluate the Affinities you Have with your Niche: Okay, so then since you have done your niche dump, you need to evaluate what affinities do you have with the niches you chose? So you have a few questions to answer. What happened in your life that you are the most proud of and that lists of questions, I really invite you to take about 20 minutes, 30 minutes to go through the questions and then feel how your like answering the questions. And then with the niche that you chose. Because affinities, passion, high level of interests are extremely important. Because when you will go on and do your marketing or invest time, energy and resources to gain more clients and grow your business. Well, if you don't have any affinities with the segment of market that you choose. Well, the first hurdle will allow you to just like let it go and give everything up and you don't want that. So that's why I made up these questions to make sure that you have a lot of affinities with the niche that you chose and that it will keep you going even on days when you don't feel like it. When people talk about you, What do they define as something no one Master's more than you. Did you win any prizes or were you recognize for something? What are you passionate about? What makes you feel energized, happy, and fulfilled when you do it? What do you want to know more about? How would you spend your time if money was not an issue? What do you stand for? What would you like to be known for? What is something that you would love to learn and that's someone you admire does, okay, so all of these questions, take some time, press pause, play, pause, play in order to do it. So you get a sense of if you really feel that it's something that excites you and something that you want to go forward with and something that gives you the idea that it will probably make you live your purpose. Something that you're doing just for the sake of it, or it's something that you're doing just to get money out of it, which is completely not the right reasons for starting your service-based business. Okay, So compile your answers and take the one in which you have the most affinity. And that is, if you have many choices, if it's very clear for you, then fine. I mean, all these questions are disconfirming the choice that you've already made. But if you're not sure about it and then that exercise is pretty good. That was a quick video and now I'll see you in the next one for the next step. 4. How to Make Sure your Niche is Profitable: So now that you chose Denise in which you have the most affinity, then now you have to evaluate what problem you can solve with your skills. So remember that people paid for the pain they have. They want to get rid of it in the deepest pain, the greater the transformation, so the more lucrative it can be to be in that niche, okay, So to help you with your reflection, people pay to be, to have and to feel. So for example, they pay to be less stressed to be a better version of themselves. They paid to have freedom to have money, to have clarity. And the pizza feel loved, to feel confident, to feel happy. For example, you might be working with someone in helping them go from overwhelmed, too confident, or from unclear to getting clarity, or from a beast, from Broke to financially independent, from stressed to calm and serene from client less to more clients than they can handle what you should do to confirm that you are in the right segment, but also to understand like what people pay for. You can interview three to five people. And as these three questions, what's your biggest struggle about this? Like the topic or the niche that you, that you chose in your segment of the market and related to the zone of genius that you chose. If you had a magic wand, what would you want to happen as a result in this topic or this segment of market or this specific challenge that they have. And how would you find me feel when that problem is solved? And all of this information, please give them in a safe space because you will go back to it eventually for your marketing, but also like for your programs or for everything that you will build inside of your business. Because you want to make sure that you really hit the nail on the deepest challenges that your audience are facing. Okay, So if you don't answer, if you're not an answer to that specific challenge that they have. If you don't know what their deepest desires are, then you might be marketing yourself for no reason because no one will ever hear your message because you would not have nailed it enough, then you niche down into the most profitable problem that you can solve and you are specific with it, okay, So to find what's the most profitable niche? Well, you could go, of course you have the three most popular ones that I told you earlier. But then to make sure that this segment of the market that you chose inside of that popular niche, you can use tools like Google, Amazon, YouTube, courses, influencers, products, et cetera. So on Google, good old Google, you make a research on if there are many websites about the problem that you're willing to solve for your audience. If there are a lot of cells, if people are ready spending a lot of money, investing a lot of money in that market. Amazon and if there are Kindles written on the topic, a 150 thousand ranking and less, it's worth to push YouTube, of course, a lot, like everyone's on YouTube nowadays. So go on YouTube and check for, let's say, specific problem that you can solve with your zone of genius and see if people are actively looking to get more information on that. Are there courses? Are there a lot of influencers into your market? Do people invest into it? Are there a lot of products that are sold, et cetera? I think you get the idea here. Okay, So these are the three conditions to make profits and your niche. So you want a starving audience, you want an urgent desire or problem, and you want to provide the solution. So starting audience is easier to find you. A big mistake that people do though, is they try to force something into a market. So if it's not there yet, if no one's looking for it, please don't be the first person because you will just increase the amount of time that it will take before you actually sign a client into that niche because the audience is not used to it and they need a lot of Education. Remember that people buy what they want, not what they need, okay, So you want people to be already looking for what you have to offer and ready to actually invest with their credit cards in their hand. And urgent desire problem, it means that it's ruling their lives at the moment. And if they don't do anything about it, they're deep trouble and you provide the solution. So you want to position yourself, the person who provides the solution. Here are a few examples of urgent pains and desires. For example, parents of a teenager in his period of rebellion don't know how to communicate with him. Diminish the stress and tension in the household. Newborn baby crying constantly and parents unable to suit him. Husband in need of salary increase because wife just got cancer and will need more medical expenses. Johnny's suffering, excruciating pain from tooth cavity, looking for relief. Sandra, needing to stay in shape and not gain weight back because she just got injured and will not be able to play sports for eight weeks, Call at the verge of a major depression after being fed up with corporate job has a strong need to find another stream of income. All of these are just paints and desires. So if you are the right person to help these people, well, probably they will pay attention. And if you're marketing is right, and if they feel they can, they know you, they like you and they trust you. Well, you might get us. Okay, So now you can express what you do. I help them do so and so, so they can touch data and without, if you want, you can add without. You also must identify what makes you different, right? Because again, you might choose a market, of course, that is popular people already investing into it, but you might have a lot of competitors and you want to find something that stands out. Why do people will do business with you as it, because of your personality? Is it because of your specific framework, your approach, the experience you provide, etc? It could be anything. Yeah, that was packed. That last video was packed. I know it was a lot, but I know you can take it. Plus you can press stop or you could rewind and go back to the exercises and check the examples and see like how, how much of an urgency there is in the market that you chose and also the service that you want to, that you want to provide for your clients. Because that's extremely important and it will be a game changer into you looking for clients. Okay, so I'll see you in the next video. 5. Your Niche Checklist: Okay, so here we are. Last video, last part, you're almost there. Congratulations. Here is an exercise that you will have to do and it's the Misha checklist. So you have to check mark all the affirmations that are true for the needs that you chose and how you feel about it. So in order to make sure that you finally found your profitable coaching niche, then all these need to be checkmark interest for this niche. I have a flood of ideas for that. Nice. I'm skilled in this stage more than anyone else, and I'm passionate about that niche. Okay, Your y, I know exactly why I want to focus on that niche. Specifically. I know who might want to help. I know how I can help the people in my niche is their major curiosity for this niche, there are lots of blogs and websites for that niche. People are actively looking for new info every day in this niche, they are more than 10 thousand searches per month on Google indices. There are a lot of forums and social media groups in that niche. Okay, so that's curiosity. I have a solution for a problem that people have in this niche. I can definitely use what I know as an expert to sell a service in that niche. I have proved that people are spending money in that niche already. There are a lot of people doing paid advertising in this niche. That's it. That's it. Go through that list, check mark them all, and you are good to go, or it just confirms that you are in the right market. So you had the power to create the life that you desire, test and refine while getting paid for it. So it just means that it's not because you're just getting started that you have to, you know, offer your services for free. No. You can actually get clients right now because you have your knowledge, you have your expertise, you know how to help people and you can help them get those results. So why you are, while you are getting clearer and clearer on your messaging on how to serve your clients. Well, yeah, you can definitely have some clients already and get paid for it. Okay. So go through all the exercises, do the mall, and you'll be set for, for having found your profitable coaching niche. Okay, so I hope you enjoyed this class and I'll see you soon.