Transcripts
1. IIA - Introduction: Hi and welcome to the
interview intensive Academy. I'm Fabian kappa L, creator of the dream method and online business coach
for high achievers. I help you monetize
your expertise and leverage your career into a successful online
coaching business. And I'm also a YouTuber and podcaster and someone who enjoys doing a ton
of interviews. So that's why I crafted
this class for you today because with my
experience in podcasting, but also in going to Media School as a
TV and radio hosts, I really felt the need to give you everything
that I know in order to make you someone who will never be forgotten by
anyone you interview. In fact, I decided to craft
this class because I feel that a lot of people enter the interview scene and they're not prepared for it enough. I took everything
that I've learned, plus my online experience, plus my experience doing
and conducting interviews. And I brought this interview intensive Academy
class for you today. Inside the class you
have five modules. And for each modules I crafted some questions that
you can answer to make sure that you under
in everything that I will show you and it's
in the worksheets. Also for each module you have a copy of the slides
and you have the interview intensive Academy
roadmap that is included plus a guest template for the time that you
will have to reach out. Maybe two people that
you don't know to invite them to come on your platform
so you can interview them. It's only as an example, just don't copy and paste it, put it in your own voice, but it's just to give you some example of what has been
done and what can be done. But the best way to connect with people is actually to have someone else introducing
that person to you. Because I feel that a
warm lead is so much better than some,
something cold, someone that you
don't know and you have to reach out to for the first time without anyone in your surroundings knowing
about that person. So I'll stop talking because I want to get
into the juicy part, which is the whole course. I'll see you in module one. All right, Stay there and
see you in the next video.
2. IIA - Module 1 - The Essentials: Welcome to module one of the
interview intensive Academy. And the module one is
about the essentials. So let's start with the
minimum viable level. What is communication? Definitely transport in
the interview contexts? If we're thinking about
communicating with someone, it's when we share news, when we announce something, when we share information. But when we are communicating with someone
saying is not enough. I know that you
probably have already experienced someone
talking to you or you saying something
to someone and then that person not perceiving
the message the right way. Or you send a message, for example, via text
message or via e-mail, then the person interprets
it with a certain tone, which was not the intent in
the e-mail or in the texts. Communicating needs contexts. And when you are
communicating effectively, you are heard, you
are understood. And then it creates emotions out of the communication
that you just had. Your objective as a communicator is that you want
your audience and your guests to have
been emotional, have learned something too, have been surprised
to have been charmed, conquered, or all of the above. So remember that because we are in this
interview context, if you are interviewing
effectively, well, definitely there will
be emotions inside of that container between you and the person that
you're interviewing. That person will have a long-lasting memory of what happened during
that interview. That all has to do with how you master your
interview skills. Interviewing is an art and it's difficult to do
this effectively. In fact, a lot of
people feel that interviewing is just asking
a bunch of questions. But it's so much more than that. And you're going to learn about this during this whole class. So the three key principles
of a great interview. The first one, we talked about it just now
it's communication, your expression in video
or an audio communication. And it's funny because a lot of people think that
when you're doing, let's say a podcast interview, but it's not video or
just an audio interview. You don't need to
express yourself in the same way as if you
did if you were on video. But I'm saying that when you do that people actually feel it. And I'll give you an example
just a little bit later. You need to have the ability to tell
stories through group. Because from all that
you can remember when your grandpa or grandma
said at your early ages, I have a story to tell
you. What would you do? You'd be amazed, you'll be
excited and you will be just like looking forward to
listen to these stories. Well, it's exactly
the same thing here. So you need to be able to
tell stories to your people, either the people that
you're interviewing, talking to your
audience on a podcast, or also when you are talking
to someone on an interview, he needs to have the
ability to tell jokes. Are you, are you someone who, who is great at telling jokes? Because that would be a great indication of
what kind of person you are when you are talking to an audience or when you
are talking to people like, are you great at
communicating something? Your ability to get
people to listen. So most of the time are
you always telling people, hey, listen to me, or people are usually drawn to listening to
you because gosh, what you're saying is so
interesting and they're like, Oh, I wanted to learn
the end of that story. And also the intonation, which is extremely important because are you like
kinda monotone? Are we speaking on the same
tone or your expressive, you love to have up and
down in your voice. Or if something is
more important, you talk more slowly. And then if you want to put
some emphasis on something, you talk a little bit
louder and stuff like that. Are you doing that? Then finally, the
body movements. Are you just talking
like this without anybody movement or
you're expressing yourself in a certain way that people could
feel that you're excited and that you're
actively listening. And when you're communicating, it comes not only from your heart but from
your whole body. So do you have that? Here's an example of me, let's say talking without moving anything and I'll I'll
try to do my best here. As you just heard in those first few slides of the interview intensive
Academy class, communication is
extremely important. I spoke about many
aspects of it, one of which is body movement. And right now I'm
not moving at all. I don't know if you
fill in my voice, how restricted I'm
feeling compared to if I start moving my arms and really see my eyes
are more open. And if I decide that
I'm not in prison with my body anymore and just like let it all out and
bring the emotions. You might have felt that my intonation and also
my energy is way better. Whenever you are going
to interview someone, be in that state, be energized, be happy. Smile on the mic
because when you don't, people will feel it even
if they don't see you. Now let's talk about your voice and some strategies to find it. This is something
I struggled with as specifically
when I was starting my podcast because I had
the imposter syndrome and I really felt that my voice
didn't matter so much. And I was so looking to mobilize other people that
were more popular, that already had
established podcasts. I thought to myself, well, if I do as others are doing, while probably it
will go well for me. In fact, it was a big mistake
because when you do that, what you're doing is you're adding your voice to
some other voice. It looks like that already. And then it disconnects because when people are listening
to you, first of all, they're like Wait a
minute, that sounds like x and x is not used. So they feel that
there's a disconnect and they might not even want
to listen to you anymore. Let go of that inner
destructive self-talk, thinking that your story
is not great enough or no one's going to listen
to you or whatsoever. I would say that in order to, let's say embrace
imposter syndrome, the best way would be to focus on that one person that
you want to influence with your interview or with this podcast interview
that you are conducting, that specific person and all the time that you
are doing the interview, talk to that person
specifically, don't think about
the thousands or millions of listeners that
might listen to your show. Think about that one person
that you want to influence. You see that that podcast
feel is very intimate and especially when
you are talking only to one person that
you're interviewing, there's something
that gets in there. And the depth of
the conversations sometimes is at a
certain level that you might have not
even imagined. It happened to me several
times interviewing authors, influencers, people who are doing a
big impact in this world. And at a certain point
of the interview, I asked that question and
I get something like very personal and almost
confidential at certain points. There's one of them I
asked him, I was like, Are you okay,
uncomfortable that I publish all of that and
he said, Yeah, sure. Because if it could
serve someone that I confess that on your show, then so be it. And it was very
generous from him. But that can happen. And it only happens if
you let yourself really be inside of your
own personality, not trying to model
anyone else's. And also that you have the
right skills to be able to conduct that interview in a way that it becomes memorable. Don't try to reinvent
things that work already. You might be sharing the
same thing as your neighbor, but it's your own
voice that matters. Yes, sometimes people
are wondering like okay, So if someone else has a
podcast in that same industry, maybe I shouldn't do it
or maybe I shouldn't ask that question because someone else asked that already. Well, if you feel
you need to ask that question, asked
that question, and then it will never sound
the same as your neighbor because your neighbor is your neighbor and
you are yourself. Whenever you have a
podcast or a show that you want to create and you want
to broadcast to the world. We'll remember that there's only one UE and people
will listen to your show. Because if you not
because of your neighbor, how I found my voice myself, I told you that at the beginning I had a big problem
of wanting to model. Are there people that I was
fun in the podcasting world? And I was trying
many types of styles because I didn't
know that I needed to trust myself
and just recognize me with my flaws and
with my awesomeness. And just do my podcasts
out of who I truly am. Today, I'm speaking with
you for this class and I'm fully myself along
the way I made it. But let's say that I
struggled with that for a few months or
even a few years, thinking that my
voice or my story wasn't meant to be heard or
it was not that interesting, that people would mostly appreciate something that
didn't sound like me. If you have that
kind of inner talk. We spoke about this a
little bit earlier. Try to focus on that one person that you want to influence. And it all starts
with one person. I'm telling you
when someone starts following you and
they love your stuff, they will never let that go. They will follow you for
years and years and years. And they will be influenced by your message, by your guests, by what you're doing, by your impact in this world. Ask yourself the
real questions to discover who you truly are. Embrace it. Don't be, don't be
ashamed of yourself. I'm telling you at
least one person on this planet will relate with the story that you
are experimenting, or what you've
experienced before, or what you're
willing to share with the world and with
your audience. And that's, that's
what makes us human. Share stories, being vulnerable, and just being honest about how we feel,
what we experience. I have no shame letting
you know that it took me many years before overcoming
that imposter syndrome. And I'm not even telling you
that it's awake completely. Once in awhile, it pays
its visit to me again. And I have to be
aware of it and find my strategies and
word to overcome it, and then being able to dance with it and
keep moving forward. Anyways, you might as well, embracing your own self right now and people will know the
real you from the get-go. There's nothing worse than someone hearing you on a show or someone hearing you on an
interview or thinking this way. And then they show
up or you have that conversation with them and you're completely different. In fact, people are
looking for authenticity, alignment and that
there is a match between what you say and who
you are and what you do. Definitely, authenticity. Are you ashamed of sharing
some parts of yourself, or are you more aware
of seeing what others expect from you than
what you truly feel? That's another problem
that you might have. Thinking about before
answering to anything, thinking about what would
other people expect me to answer instead of truly saying
what you want to answer. And I'm sure that this
happened in your life already. If it's not, it happened
today whatsoever. But what I would say is that think about the whole process of you finding your voice
and interviewing people on your podcast
or on your show. Well, what kind of voice do you want to
project to this world? And how do you want
to be recognized by your audience and by the
people that you interview. There's a strong advantage
when you're truly opened and show
your vulnerability. It's human connection. Definitely. It's right here, it's inside of you, It's in your core. You can't really lie to
it. It's right there. I mean, even if you're
trying to cover it up by trying to
model other people, It's right there inside of you
and you know what this is. You might as well show it. It's definitely not about
what people say about you. Your are from my point of
view, the qualities own. As an interviewer, you have
to be polite, but also firm. Humble, authoritarian,
dynamic, concise, present, attentive,
likable, incredible. I'm saying polite because there's no disrespect
meant you have to give to your guests
because if you do well, you know what social media and the rest of the
world will take care of you not having
any other guests on your show because
you were not polite. Firm. I'm talking about being
in charge of your show. Sometimes when people are starting to interview
other people, they lead the interviewee
taking the lead instead of taking the lead
themselves as the interviewer. So never forget that it's your
own thing, it's your show. So you ask the questions
and you control the pace. If you feel that your guess
is speaking too much, There's a very polite way to stop and redirect that person to answering the question or asking another one or just
like stopping. And if your guest is polite while they know
you have the lead, So they will wait. If you'd say something, they will stop and
let you speak. Humble. I mean, I don't have
to explain that. People hate when other people
are bragging way too much. Dynamic. Yeah, That's really important
because if you're not, people are not going to listen. I mean, the boring
shows don't have a lot of downloads or people
listening to them. Attentive, listen. Don't ask the question and then focus on the next
question you want to ask. Focus on what the person
is saying and that could lead to beautiful
conversation. Be present, credible, meaning that show that you're
prepared for your interview. I mean, if you come
and you have no clue where you're talking to your asking some questions that have no link to what the person is doing or the topic of your show, then there's
something wrong here. Likable. Well, I mean,
that's also obvious. You want people to
like you or else, you won't have any audience. Here are the three
key principles. Big reminder,
communication, your voice, and the qualities
that you must have. I'll stop this right here. We will see each other in the next video for
the Oprah effect.
3. IIA - Module 1 - Part 2: Yeah, here I'm back fat in here. And let's go and talk
about the Oprah effect. I'm calling in the Oprah
effect because for me, Oprah is the all-time
best interviewer. And I'll tell you why. She's so respected
as an interviewer because she makes
her guests shine. She injects her own personality,
knowledge, experience, and charisma and value in
each of these interviews, you could feel her personality. You could sense her depths and presence during each and
every single interview. She has the ability to encourage the guests
to be vulnerable. So she creates this safe space for each and every
single guests. One of the all-time
best interviews I've seen with Oprah was
with Michael Jackson. And I remember that when
she interviewed him, that were a lot of controversies
around his personality, what he was doing
and all that stuff. And Oprah, just ask the tough questions and
he answered them all. For some reason. Many other people
were never able to ask these questions specifically
to Michael Jackson. But then when Oprah
interviewed him, she was able to get
to a place with him where he felt that he could
answer these questions. And many other people
have tried before, and he was never opened to
answer these questions. Whoever she interviews
can be a politician, could be a movie star, it could be I'm a singer or it could be
someone very well-known. She always puts that person
in a place where they felt comfortable enough to say stuff that they've never
said anywhere else. Here's what she says about her breakthrough
as an interviewer. Whether you're talking to
someone who's going through a crisis or has had difficulties
or been in a scandal. The criminality of the
human experiences that we all want to know
that we are, okay. We all want to be validated, we all want to be
heard and to know that what we said
meant something. Understand that
that's what for me. It's easy to talk with
anybody and everybody. So she brings it back to
the human experience. And remember a little bit
earlier I told you about how to find your voice and
how to be vulnerable, sharing your own story. Well, when you open
yourself to do that, you are actually inviting others to do exactly
the same thing. When you're great with
your interview skills. It's good because
it helps you build relationships and
increases your credibility and authority in your niche. It helps you expand your reach. It gives you more content
and value to help your audience solve
their pains and desires. And it helps you
grow your business. Because I've extended
opportunities. If you have the business
with that podcasts or with these interviews
that you want to conduct? While yes, it could definitely bring you some opportunities. Now I want to talk about
the fight or flight. The definition of the
Merriam Webster Dictionary is relating to being or causing physiological
changes in the body as an increase in heart rate or dilatation of bronchi
in response to stress. But if you're nervous, imagine how your
interviewee, MSB, you have the choice of staying
or escaping the situation. In fact, I'm just bringing
that to your attention because you will fill the nerves whenever you will
get behind that mic, especially the first interview
ever that you're doing. And maybe it might be
someone important or not. But for you, it's
important because it's your first interview conducted. Or maybe you've done this
before and it's still, it's still triggers
your stress and it's still something that
you are excited about. But feel like sometimes
that you want to avoid thinking
about your guests, how, how nervous they might be. Maybe they are in that situation where it's
their first interview. So try to think about that too. The solution to be able
to tackle each and every single
interviewing experience, the best, the most
comfortable is to practice. The more you do interviews, the less you will feel that
it's uncomfortable for you. And you will become more and
more comfortable conducting interviews and it will become something very natural to you. For it to become natural. Of course, preparation is key. If you're not prepared
to review any, anyone, then it will show not only in your presence
in the interview, maybe you won't be
present that much. And also the other person
will feel disrespected. Because if you are asking
them to take 20 minutes, 30 minutes, an hour of their time to share
their knowledge. And you don't even
dare to go and look, lookup for them
around the internet, around the work that
they've been doing, the books that they've
written and stuff like that. If you have not done that, then it's a bad way to
start a relationship. It's a possibility
that people talk about you in a very mean way. Here's what you can
do about your stress. You can record yourself, realist into yourself
and see where was where you were stressed
or try to correct yourself. Pay attention on your piece
or on your verbal tics. I know myself when I'm too much into our brush
or something. I tend to put some words inside my interviews or inside what I'm recording the ODE as the psoas, the actually the definitely
all these little words that you try to patch
in-between words. And I learned with time and experience that sometimes
it's good to take a pause and just wait until the ideas are clear
in your head. It's way better and the
result is, yes, way better. You can practice editing your
own stuff and it will be such a pain for you to realize how many
times you've said, for example, or all these words will actually **** you off. And maybe it will be
enough for you to take more time, talk, maybe more slowly,
and then being able to have a better flow
in your conversation. You can go in front
of the mirror also to prepare you for
the interview. See if you're smiling when
you're talking to people. And what are your expressions? I know that when I
was starting out, it was really hard
for me to move my whole body with
the interview. I was very quiet and
shy and just like this, not moving so much. But then of course we
would feel it in my voice. Now that's why I'm not shy to move and bring my arms
inside the expression. And I smile a lot. And that's actually a great
thing that I've learned when I co-created my TV show
and the producers onset, that's the thing that I learned really onset it was about smile. When you see the camera, smile in front of the camera. The camera is your friend while I heard that so
many times that now, yes. When I'm in front of the
camera, I smile a lot. And being about the
living room setting, that's a bit of one
to think about, about it as if you're sitting in your living room
with your best friend. You have a hot
chocolate or coffee. There's a fire at the fireplace, and you're just
enjoying yourself with a great friend and you're
having a conversation. That's it. Does that it's your podcast interview or the interview want to
conduct for something else, but it's exactly
the same setting. So if you have that in mind, you're talking only
to one person, not to the thousands of people
listening to your show, then you'll be fine. You can also move. You can dance before a very important interview that will help you
shift your emotions. You can move a lot and
just activate your energy. And it will be, you will
be more dynamic and you will feel that fuel inside
of your body, more oxygen. And yes, you'll
have more energy. Listen to yourself. Yes, I know it's hard
for many people, but you actually learn
a lot when you record yourself and then you real essence to yourself
during that interview. So that's why at the beginning, if you don't feel
comfortable enough to start right away
with a real person, then ask a friend
or someone that you trust and then do
a fake interview with them and then
realist in and see where are the places
that you could correct. Asked for feedback. Ask for feedback from
people that you trust, not for people, from people
who always criticize you. Love what you're doing. If you feel that it's
already a hassle for you, schedule the interview or prepare the questions while
maybe it's not for you, not everyone has a
great interviewer. If you don't love it, if you're not curious to hear
more about someone else. If you're not willing to pay attention and be
present, listen, and being able to ask the great meaningful questions so your interviewers memorable, then forget about it,
just don't do it. Finally, there's
the perfection trap or your perfectionist. First of all, I hate that word. I don't think it should exist because perfection
doesn't exist. Everything is perfect
the way it is. I don't feel that it
needs to be a more. My view on it is that when you are focusing
too much on perfection, what happens is
that you paralyze and you analyze way too much. That leads you to
not do anything. I have a quick video in here
that you could listen to. I'll let you click on it. And if you wanted to
leave a message and let me know what you liked
about the perfection trap. There's nothing
extraordinary that you will accomplish if you stay
in your comfort zone. That's for sure. And that might seem
very uncomfortable and unconventional feeder reach out to people and
interview them and have a podcast and
being in that setting. But whenever you want to access another
level in your life, or if you want to be able to master
your interview skills, you need to start
with one, at least. Then you'll do more and more and become very
comfortable at it. Yes, perfection can paralyze. You want to avoid shame, and you're afraid that your
next move is the wrong one. That's why sometimes
you keep analyzing. Success is a combination
of ups and downs. Whoever has been
successful in their lives, either personal lives, business relationships,
and all that stuff. They've experienced
ups and down. So why would it be
different for you? I got you there.
Here's the solution to the perfection trap. Value yourself from
your inner self more than from what other
people think about. You know what you're
worth within yourself. Stop comparing
yourself with others because comparison
is the thief of joy. It's a never ending trap. And it will lead you not
to do anything or to feel like crap while
doing your own stuff. Compare yourself with yourself. If you are conducting your
first interview today. Well, good for you because yesterday you didn't
interview anyone. And if you are interviewing
your 50th, hundredths, 150th person, won't
great because that interview is for sure better than the first one
that you've conducted. Take action most of
the time when you take action, the
stress subsides. It's magical almost. As soon as you take
action you feel better. And it's funny because
when you think about all those stories you're telling yourself before taking action. And then you take
action and it's way less of a hassle
than you thought, then you're like, How
ridiculous was that? Yes. Take action and engage to learn from your mistakes and
keep moving forward. In fact, when you make mistakes where you
can do is share them. Share them with your audience, share them with
your interviewees, share them with other people
and they will totally relate with you and they
will encourage your journey. Because yes, they will relate. And yes, they will
feel that you are a human being having
clause like everyone else. Okay. Congratulations,
you're already done with module while I'm looking word already to see
you in module two.
4. IIA - Module 2 - Perfect Prep Time: Welcome to Module two of the
interview intensive Academy. I'm happy to see you again. And let's keep going
with this knowledge that you are giving yourself, which is a great gift. Because I feel like
interviewing will not necessarily
only help you with your podcast or with your show where you have
to interview people. But also in life in general, when you show
genuine interest to other people's lives,
opinions, experiences. We tackle module two
and it has to do with the perfect prep time. I told you how much
preparation was important. In fact, I have a quick story on that when I was starting
my first podcast. So it was back in 2014. I had a goal of reaching 102 episodes
the quickest possible. And I was conducting
lot of interviews. In fact, I was publishing
five episodes a week. So within the first month
of me launching my podcast, I decided that I had to do 70 interviews within that
first month. It was crazy. At a certain point. It's as if I lost touch with the reason why I was
launching that show. And my preparation
was very poor. So there's this lady that I interviewed and she
actually taught me a great lesson because all
the questions I was asking her were the same questions that I was asking all my guests. And it didn't really
fit with what she was doing or what she
aspired to become, or what kind of message you wanted to share with the world. And I could feel it
during the interview because there are some
questions I was asking. She was just replying. Yes. No. No. What was kind of like
a tensed type of interview. And then at the end, she
offered to give me some advice. And she told me that it's very disrespectful to show up at an interview and not having done the research that you need
to do for every guest. She really advised me not to ask the same questions to
everyone because it shows that you've really
dived into researching that person
specifically when you find specific questions
for that gas. And at the time I took
it very personally. But eventually I realized
that she was right. And that's one of
the greatest lessons I've learned with podcasting and interviewing a ton
of people is that people want to feel that they, they are important to you. If you feel that
you're trying to use them in the name of some goal, then they will feel it. They won't be happy about it. You might as well prepare
property accordingly. Okay. The first part is
called the hustle. Not hostile as if you're
not sleeping at night, but just hustle like you
need to do certain things in order to be fully prepared
about your audience. Very important before
conducting an interview or starting your podcasts
or some type of show. Well, who do you want to serve? You need to know a
lot of things about that audience because
if you don't, then you won't be able to ask specific questions that you feel that your audience could ask. Who do you want to
help specifically? And who do you definitely
don't want to help? Because you have to be a
segmentation for your show. Like it's not for everyone. If you want to do a
show for everyone, then you might end up not
having anyone listening to it. It's important to
niche down into the specific target market of people that you want to
reach with your message, with your guests,
with your show. What types of
questions do you think your audience will be
asking your guests? Yes. You need to know your
audience from a to Z. So the best way to think about
your audience is to think about your perfect
listener, just one person. I'll be so much easier for you. So for that example, I took, Let's say
the name Kelly. Let's say that you're perfect
listeners name is Kelly. What R Kelly's hobbies. What motivates Kelly? Where does Kelly work? What's her income? What are her interests? How old is she? What specific problems she has, what takeaways she's trying
to get from your interviews. And why would Kelly listen to your interviews instead of
any other interviews out there from your
competitors or from other people with
the same topic. All of these questions
if you need to answer, because if you
don't, if you have no idea of who
you're talking to, then you might be way off
with your interviews or the type of people that
you're inviting on your show? I say research. Remember that story I shared with you like
two minutes ago? Yeah. Don't let that happen
to you and that's why I'm sharing it
with you so candidly. So you can relate
and not like say, Oh poor your whatsoever. I mean, I deserved everything. But I learned the
hard way someone told me about it and I listened. I shifted. Now when I'm doing any type
of interview for any setting. Business or in a podcast
or in any other situation. I'm fully present. I'm really listening a lot. And I tried to ask meaningful
questions and contribute to the conversation in a way that the whole conversation
becomes memorable. Have your end goal in mind where you want to go
with that into you. Why did you invite
that specific person? Show that you've
done your homework, show them that you
care about them. You've done your
research and you have some specific questions or things that they've
never been asked before. Because that's how well
you were prepared. You could do some Google search, you can read their blogs, listen to prior interviews
that they'd done. Have they written any books?
Have they been on TV? What's their actual
project? All that stuff. Be informed. The more you are, the more you will stand out. And the more you stand out, more people will
listen to your show. And the more people
listen to you show, the more it will be recommended, and the more you won't
have to reach out to people to come on your show. At a certain point with
my prior podcasts, marketing to crush
your competitors. I was constantly receiving emails of people who
wanted to be featured on my show because I was very consistent
with it and because it, it was there for a
long period of time, a lot of people started
podcasts and they have no clue about the work that's required to be able to maintain that show week after week. So a lot of people stop after your episode like
seven or something. Just a few of them keep going forward above like
305000 episodes. And if you're willing to do that and if you put that energy, you will automatically
stand out. You can also follow
them on social media. And if you're a student of
theirs, it's even better. I had a coach, Jon Morrow, he taught me how to write, block blog posts and how
to write more effectively. And I'm forever grateful. I remember John letting me know that whoever I wanted
to reach out to, if I was a student and invested
already in their class, then it wouldn't
be so much easier to reach out and for
them to say yes. Even better if you're a
student and you stand out in a way with the quality of
the work that you're doing. Because they will recognize you and they will
never say no to you. They'll always accept. Who controls the interview? Make your guest shine
but don't disappear, okay, so don't let
them takeover. You might be in a
situation where you interview someone who's been
interviewed by a hundred, two hundred other interviewers, you feel that you have less experienced than
that person does. But it doesn't matter. You are in control
of your own show. So take them, stop them if
they speak too much or bring them back if they're not
answering the question or trying to go on a tangent,
control your show. You're the master of that show. It's yours. Here's what
to look for for the, during the interview
you're looking for stories,
anecdotes, opinions, declarations, revelations, reflections,
childhood stories, career change, challenges,
successes, all that stuff. What is your guess? Focus now, their accomplishments,
their lessons learned, their expertise,
their approaches, the goals they've
achieved, their passion, their quotes are the
things you found. All of that could
be great topics. During your interview. You want to create
something funny, emotional, surprising, original,
and all of the above. Because again, you
want your guests to remember you as a great host and to be able to
recommend your show or yourself to other
people that they know. So basically you don't have
to do that research yourself. If you want to invite
other people on your show, you can ask at the end of
that episode if you really appreciate that and
you know that what my show is about right now, would you think of
anyone that would be a great fit for my show two. Therefore, you're
helping other people bring guests, your podcasts, and it's always better
when it comes like that, then you having to reach out to people to have
them on your show. Stories are extremely important. I mean, they create
synchronized brain activity. I said it earlier. Think about your grandparents
when they wanted to tell you a story
when you were a kid, you really appreciated it. A deepens your bond with your guest and with
your audience. It's amazing to craft the
best questions that you can. You need to think
about your audience. What are their struggles, what are their challenges? What are their problems? What solution
they're looking for, what solution they're
looking to solve with your show or with the interview that
you're conducting, what kind of knowledge
that they want to acquire listening to
you or your guests. Now let's switch into
the behavioral mode. And before we do that, I think I'll stop this video here and I'll
see you in the next one.
5. IIA - Module 2 - Part 2: Here's the section about
the behavioral mode and that's all about how
you have to behave. During the interview. I said something
about that before. Have fun. There's a huge difference
between youth smiling and you being like this
without smiling. First of all, you'll feel
it in your intonation. And second of all,
you won't have as much fun social smile, okay? Because when you do, it makes
a great first impression. Think about all these people listened to you for
the first time. You want them to come back
for the next interview. In fact, if you're not smiling
and if you're not dynamic, forget about it, they will just click and stop
listening to you. And then next. Of course, when you smile,
you're more relaxed. It's good for your whole body. It helps you to bond
with the other person. And it shows confidence
Also when you are stressed or when
you're like Frozen. Well, of course you don't have that tendency to smile
or you have that very, very shy smile type of nervous
smile, which is not good. That's not the one
I'm talking about. Let's say, Gosh, I have a background as
a physical therapist. I'm a trained
physical therapists and let me tell you
how physical therapy really helped me become a better interviewer
because there's this thing. When you see a client for the first time in
physical therapy, you have to go
through certain steps to evaluate the person. So you have to ask
about their story, the history of their symptoms, and then you ask specific
questions to try to start thinking about
what could be that, what could be the problem
that the person has? And then after you gather
all your data and all that, the person said, Well, you can have an idea of
where the problem is and you express it to the
person and then you come up with
a treatment plan. In physical therapy, listening
is extremely important. You don't treat a person
the same way with the same injury if they don't share with you the same stuff. Sometimes it has to
do with how confident the person is in
healing, for example, or what's their approach for a surgery that's
coming up or what's their background of
injuries and how well have they recovered from
their previous injuries. All these have to be taking an important place
into your analysis. Same thing when you are
interviewing someone, listen to their stories, try to find the links. Analyze the data that
you have in your head. And while you're
listening to people, you could take notes if there
is a question that pops up while you are listening to someone saying something
very meaningful, then you can write it down and as soon as the person finishes, if it's still relevant, you bring that question up. Yeah. While you were
talking about this, it made me think of that and it brought me
to that question. And then you ask that question. Really, if you are genuinely interested and actively
listening to that person, I'm telling you there's no way this interview will
not be memorable either for you or the person
that you interviewed. Listening helps you get insights and ideas for
the next question, and it keeps the communication
channels very open. No distractions. You're not a lawyer. Just don't have a
list of questions that I have to go quick. I have to go quick
within 30 minutes. I have to ask 15 questions. Okay. Calm down. First of
all, it doesn't matter. Sometimes you will go
through like within 30 minutes, maybe 234 questions, but it depends on the depth of the answers and also
the conversation, the type of field that you
get in that interview. Sometimes some people, they
won't feel like saying much and you have to feed
them with more questions. And some others will be easily started into speaking for like five minutes
for each question, which is great because it
helps them share even more. And it makes them, it shows that they are already comfortable doing the
interview with you. Have a dialogue, don't let
them go onto monologue. It happened to me, I think
once one of my episodes, I had to guess I was asking
one question and he was ready to speak for ten minutes and I had to cut him all the time. And at the end of the interview
he even told me, wow, you're so great because all
these other shows I've been on and they were not able to stop me and we had
to go over time. But you kept it
under 30 minutes. And that shows a lot about how great of an
interviewer you are. And of course I said thank you. And in my head I was like, yeah, So if everyone tells
me to speak to, then adapt and don't
speak that way. Anyways, you understand
what I mean. Make sure to get a detailed
answer and if you don't, go get the details. So sometimes you're asking a question that is very
meaningful for your audience, and then your guess
answers something that is like two sentences. Way not enough. Like wait a minute, I
need more juice there. So go further. Jews go for it. Okay. It's your show. You control it. The warning. The warning. Yeah. I guess we've talked too much
stuff them politely. I told you about that already. How to deal with an uncomfortable
guests changed topic. If you feel that it's going to a sensitive topic and you don't feel comfortable while it's your show again,
you broadcast it. If you want to cut it in the editing phase while just
cut it off and don't put it. I mean, don't put yourself in an uncomfortable situation when you are broadcasting
your own show. This lady I told you
about who told me that I was not prepared
for an interview. I never published that one. Of course, it would
have made me look so bad and would have
made her look bad also because she was ****** during that interview and it
would not have been great for her reputation
reputation either for mine. I was like starting
out and trying to make a name to be recognizable
in the podcasting world. Stay the leader and limit the controversy like you
don't want to be one of these people where
everyone comes and they cry at the end of
your show and stuff like that, please don't do that. If you're aggressive,
your decimal would be, try to avoid that
if you're a sloppy, sloppy interview and your
guests will be sloppy, be open to adopt. You can't control everything. Sometimes the technology
doesn't go your way and you'll have to just adopt. Sometimes you must shift the
course of the interview. Maybe you thought
about something and then something else comes up. It's way more juice ear. And you decide to go that
route and said, good idea. Your show, your control. If you get a good
story and you want to get to the end of that story? Well, yes, sometimes
it's worth it not to follow the plan
and go with the story. If the person has a unique, a position or opinion
or a strong revelation, you want to go deep down
into that because these are the elements where people will have these emotions
when they listen to the interview
and also yourself. You will feel some emotions. I remember one guess, multi-million millionaire
sharing with me how partnering in
business with his mom was a bad idea and how painful
it was for them to split out a certain way in business in the name
of their relationship, of their moderate mother
and son relationship. And to me it was
such a deep moment because he was open and vulnerable talking
about that stuff, even if he wasn't a
situation where money was flowing and it was obviously
not a problem for him. But he felt miserable with that situation that had to happen in business
and with his mom. Show that you are listening. Very important behavior,
as I said earlier. So NADH, you could say to say that you're listening,
show engagement. So if you have a video
like really listen, show that you are your forward. You're not like
this with your arms crossed and just like
waiting whatsoever, you are close to the camera. You want that intimate feel. You lean forward, empathetic. You're trying to put yourself as a place of the other person
that you're talking to. And then this is about
your interview style. You can be sympathetic,
direct the comedian, the storyteller, a lawyer,
provocative and scary. All of these types, there are interviewers
for all these types. Choose the one that
you want to be. On my end, Let's say I love
to be the sympathetic, the storyteller, and direct. Let's say, let's say, I'll say things as they are, but always like an, a very smooth way. I'll always sympathize with my, with my guests because
I love to have that great dynamic relationship where we're smiling
all the time. L'oreal and provocative,
like if you go that route, good luck because it's
going to require a lot of energy to always
argument with your desk, for example, or to have
a different opinion. Play with these
different styles and find the ones that suits
you the best you could do a role-play with a
friend and just test yourself into these
different rows and see which one
you like the most. But for me there's no role. I mean, go with what
your personality is like and what feels
natural for you. Because again, if you
try to play a role while you are interviewing someone and you put yourself
in different shoes. Then when that person
meets you live, for example, somewhere else, or if they see you in another setting and you
sound completely different, then there will be a disconnect and something will
get lost there. My God, laugh, laugh, laugh, laugh. Never enough laughing. Finally, how to get rid
of the verbal tics. Like so you know, you
know what I'm saying? Actually, I mean, you
see all of these, etc. What happens when these happen? There's a break to the
right brain function. And it's directly linked to
an emotional discomfort. It's a bad energy management. The solution to that, I said it earlier is just to
take your time and breathe. Sometimes you need to pause
and it's natural to pause. I don't know if it's with
the way we've been raised. It says if we always have to
furnish silence with noise. And right now I'm teaching
my little one about silence. And once in a while we're in
the car and he's like Mom, let's listen to
some silence now. And I really appreciate
when he does that because I make him understand that it's okay not to speak all the time. It's okay sometimes to just
take a pause, regroup, feel the emotion, gather
your thoughts, then speak. There are certain parts of an interview that
might be very heavy. Emotional wise. It's important for you to take the time to feel these emotions. You know what, your
guests will definitely appreciate it way more than if you try to stuff that empty
space with something else. Words that don't
mean anything brief. As I said, take your
time to reformulate, record, and edit your own stuff. You'll feel a Lloyds
by editing all those. It was actually don't know. I don't know. I know. Whatever. All of that. Talk more slowly, practice and embrace the
silence when it happens. Because when you
do wonders happen. That's it for module two. I'll see you in the next
video for module three.
6. IIA - Module 3 - Lights, Camera, Ready?: Welcome to module three of the interview intensive Academy. And I'm excited
because that has to do with lights, camera ready. So that's the part that
you have to go through to prepare yourself for
an amazing interview. So it might take you a few minutes prior
to the interview, may be at 1520 minutes just to put yourself in the
mood of the interview. And in fact, with
experience and time, you might feel more prone to not take as long to prepare
for your interview, but it's important that you have a few minutes just
to get in there and have your confidence through the roof and your energy
level at your best. There's one superhero act. It's to help you out
with your focus and your listening mode and
you're listening capacities. And I called it
the superhero at, because I'm going to talk about the superhero pose in a few
minutes and you'll totally understand what
you can do to make sure that you are actively listening and that
you are focus is to mimic the posture
of your guests. And this is a technique
I've learned when I was studying
physical therapy and we were talking about pallet
to connect and how to create a safe space for
people when they come and say what they
are going through. When you mimic the posture, the person on the other hand will feel that you are actively listening and that they are
understood, not interact. You're showing
that you're really following the conversation
when you do that, lean forward a little bit
instead of being like this, I don't know if it's
ever happened to you, but when someone sits like that and they're
listening to you, even if you're on camera, what it shows is that
the person is not truly interested into
the conversation, but when someone is engaged, they lean forward
and they really want to look through the lens. Or sometimes when people
don't go through the lens, they looked like just under it. And you see that the person
is focused and really eager to participate when gauge
and all that stuff. Focus on the present. Don't think about all of these interviews that you have
to conduct during the week or the one that you
missed yesterday or what happened just
prior to this interview. Just relax and focus
on the present because listening all these
little details is the most important thing because this is where you
might catch a few things that this same guess has never said anywhere else on
any other platform. And this is where
you could go for a very specific story or a very interesting story that no one has ever heard before. Clarify if you don't understand what the person told
you as an answer or if you're looking for
something very specific and the person was giving
a very vague answer. Sometimes it's
because the person doesn't want to
answer that question. So politely asked
at a certain point, like if you feel that
they're very vague, them does it bother you? And if it does you edit
it out of the interview. But if it's just because you
didn't understand properly, make them repeated
in other words, and have that flow
during the interview. Then finally, reflect back on what you heard that
will show the person that you were really actively
listening and that you are repeating what you got out
of it in your own words. And that really shows a lot of empathy and listening
capacity is when you do that. The main thing to remember
is not to be boring. Oh my gosh. Many
people conducting boring interviews like
being like that and motor tone and no
energy and not moving their arms and not really
being energetic at all. Please don't be one of those. Because if you are, I mean, no one will recommend
you as an interviewer. No one will ever want to be
your guest on your show, on your summit or on your interview series or whatsoever you're
doing with this. So please don't be boring. If you have an
embarrassing moment, feel free to keep it or not. I mean, it depends what it is. But if it could be
funny and bring some humor into your
interview, why not? It'll make your guests shine. Don't only talk about
yourself, please. Talk about your guess. Make them feel comfortable
and show them. Feature them on your show. That's why you're
interviewing them because you care about
your audience and mute because you care about
bringing value by adding specific people who could bring more value
to your audience. So please don't just
talk about yourself, talk about your guests. Your energy has to
be to the roof. Remember that people
don't see you if it's a podcast and it's only
an audio podcasts. And if you are on
camera, I mean, your energy has
to be higher than your energy level that
you have usually. Because those media. They have the tendency to diminish a little
bit the energy. So you have to do
it just a little bit more for people
really to feel it. So for example,
when I'm talking, if you take the camera off
and you're not looking at me, you can feel that I'm
moving a lot and that I'm opening and
closing my eyes and I'm smiling when
I'm talking to you because that's the
type of energy that I bring and I'm able to do that because I've conducted so
many interviews before and I've known and I've
noticed that when I was still studying out doing
this and I was really shy and not
talking very loud. The interviews didn't have that same energy and they were
not memorable or they were not really something
that I would want to re-listen to because
they were boring. Open body posture, don't
be closed like that. Don't close your arms
like this because people feel that you're not
interested into their story. Open, be opened, lean
forward as I said earlier and really have that try to have
that eye contact. I know it's not always easy because depending on the
camera that you have. So right now my
camera is right here, so this is why I'm looking here. But sometimes people have
a tendency to look like they're on their computer because this is where
they see the person. While in fact, what I
would suggest is that, is that induced though regularly
but that you try to keep your eyes there because when the person when you're going
to conduct the interview, if it's video, then you will have your eyesight
directly on the camera, which is really important. And if it's not video, then forget about it. And then more hand,
more arms energy. I mean, just show your emotions while you
are doing your interview. Now stand up. We're going to talk about
the superhero pause. The superhero cause is something
that I've done in two of my speaking engagements
where I was talking about how to connect
with influencers. And it was stressing
out a lot of people in the
audience intimidated about reaching out to
celebrities or reaching out to people who have
like a big following. Doing that. It increased their self-confidence and
booth their energy levels. That's what you're
going to do right now. So stand up. I'm
going to stand up. And what you do is
actually when you send up, you put your arms on
your hips like this. You set up like
Superman or Superwoman. Stay like that for two minutes and you feel like a superhero. And you are the superhero. You can pause and do
that for two minutes. Let me know how you feel
after sent me a message. I even put a link here of
the first time I saw this, it was actually in
Grey's Anatomy. One of my favorite shows. Shepard was doing that before
a surgery and I was like, Oh my God, this is great. Once in a while I still do that. There's something
that I needed to tackle that is stressing me out. Or if I feel that I need to
have a boosted my energy. Not only I stand up and I move a lot and I boost
my energy levels. I dance a little bit, and then I go with
that pause and it feels so much better. Here's a picture of that event, one of these two
events that I was in, and you can see
all the room doing the superhero pause.
It was amazing. Robin rosenberg, author and
clinical psychologists, says, participants who
assume a couple of superhero type stances for a
grand total of two minutes, feel more powerful
and act that way. Stand like a superhero, feel like a superhero, act like a superhero. You can also visualize
the interview. Visualizing has to do
with you conducting the interview and you had
prior to hit an opening. So you could already
feel the emotions and be prepared when
they do happen. You will have that
impression of Deja vu, I could say and feel
that you were totally ready to enter that state
for that interview. Visualization is a concept that I've always been
sensitive about. Especially because I used to do team handball and
I was on team Canada. Once I had this serious injury, I had a stress
fracture in my back and it kept me out of
the game for six months. And we had to sports
psychologists working with us. And she showed me
a few techniques of me being on side of
the court but still visualizing myself doing the
same drills as my teammates. And when I came back on the
field six months later, I felt as if I never
left the court. It was amazing. I was like, Oh my God, this is working. When you train your
brain on stuff that is going to happen and you
put them in that state. Whenever it's coming up. It says if you're fully
ready to tackle it, to tackle the challenge, articulate, read the bio
prior to your interview. If you are doing the bio during the interview and know how to
pronounce your guest name. Very important, because if you are talking and it
says if you haven't. A potato is in your mouth, hot potato is in your mouth, then no one will understand
what you're saying. Plus, when you
articulate it gives you more authority and
credibility and confidence in what you are saying and how
people perceive you. Very important to be
prepared in that sense. And I added a few sentences here for you to have fun with. Let me pick one and
just say it like that. Peter Piper picked a
peck of pickled peppers. Peter Piper picked a
peck of pickled peppers. Where's the peck of
pickled peppers? Peter Piper picked doing these. Anyways, do these a
few references here. So before tackling your
interview, when you do that, you just warm up your jaw and you will
be fine pronouncing names and reading
the bio and stuff like that for the
preach at it needs it. It's just there to
connect with your guests, see if you have
any common points. Common interests
come in friends, but whether they
have where they add, what they've been
doing in the morning. Do they have a high
level of energy? How are things going if you
have a passion in common? If you've read stuff
on them lately, if you are one of
their students, maybe give them
some feedback about a course or your opinion
on a few things. Connect with the person
prior to the interview. Usually if you just jump into the interview right
away, it's not the best. So take two minutes, one minute just to connect
with your gas then. Have that feel of okay, now we feel more, a little
bit more comfortable. So let's go forward and do it. What you have to stay
in the pre chat, which is extremely important, is that tell you guessed, how it's going to be conducted, how long it's going to be. Please respect your time. People's times are important
and think about yourself. If someone tells you the
interview is 30 minutes and after 35 minutes,
it's still happening. I mean, it will it will leave you bitter at the
end of the experience. So please try to
respect people's times. And it will also force you to become a better
interviewer over time. Make sure that they have a mike, good mic and the sound is great. Make sure that all their
notifications are off. They don't have
any distractions. But what I've seen
over the years is that people seem to be less and
less concerned with that. You know, we see
dogs and videos now. The phone's ringing
and stuff like that. So it could be an embarrassing
moment that you want to film or still leave in your podcast interview or in your summit or
whatsoever interviewer conducting because you feel it. It could add some type of
entertainment or humor, but most of the time
ask them to have like all off so the interview flows better and that same type of energy is consistent
throughout all the interview. That's it for module three. Next module is Module Four. Think has to do with
like came time. So it's time for
the interview not we're prepared, you know, about all these techniques, how to conduct the flow of your interview and now
you're ready to take action. Finally, I'll see
you in module four.
7. IIA - Module 4 - It's Showtime!: Welcome to module four. It's show time. I said game time at the end of the I guess I'm still thinking
about my team Hamel days. It's show time. So it's time to actually conduct the interview, the
interview day. And you feel amazing
because you had the preparation and
you're about to enter this interview finally, alright, so this part is
called the red carpet. You introduce your guest
for a podcast or radio shows situation or for a summit or for an
interview series, you could decide to introduce your gas right away while
the guesses with you, but you could also do it it
separately after the country. While you know a
little bit more about that person and you
felt their energy. In fact, that might
be a better way to do it into an introduction. But sometimes for some
reason you prefer to do it during the stage of the interview and that's
perfectly fine too. So remember that the
introduction has to be flattering and it has to captivate the
audience's attention. You can ask your
guests to provide the introduction or their bio, but then I would
really recommend you to spice it up a little bit as and put yourself in the
place of your audience and feel if it would be well-received in that
way and in that sense, while you say it or you
read it to your audience, prepare it in advance, know what it's going to be about so you're
fully ready and you have read it before and
it's not going to be mushy, mushy in your mouth. You will warm up with
the introduction. Other than all these sentences that I gave you in module three, you want to make
your guests shine. I will never say that enough. This show is yours, but it's also about
featuring someone. And if you want people
to be prone to ask to come on your show or on your podcast or
on your summits, then you have to
be nice with them. Build rapport, crafted, crafted in a way that allows your
audience to feel related to it. Pronounce the name right? And the idea is to make your desk credible
and interesting. Don't treat people
like a number. Think about how you want to
be treated yourself again. So do what you would
like someone else to do for you if you were the
guests for that interview? About the questions are
about the interview flow. Usually when I
interviewed someone, I love to be prepared with doing some research on the person
and asking questions. Not only that I would
love to know personally, but mainly what my audience
would love to know. While you're having
the conversation, what will happen is that
some questions will pop up. Or if you want to be
clarified on certain things, then you add other questions. And then sometimes
you have a flow of questions prepared
and you don't even go through three of them because the story is going
elsewhere and you feel that it's better to
follow that thread for your audience and you just let go of what you had prepared. The thing is when you do great research for
a guest, well, you already have a great idea of what topics you want
to address with them. And also you know, your audience pretty well so you know what
they want to hear. On both both ends. You have to be prepared. Your first question has to make your interviewee
feel comfortable. And I've made that mistake once. The first question
I asked was about a big failure of one of my
guests and he said it himself. And he was really experimented
into the interview scene. So he didn't take it very badly. But then after that, when
I thought of it myself, I was still a beginner
at that time. Doing by podcasts back in 2014. I was like, that was kind of
rock as a first question, but we laughed about
it during the show. Not too complex, not too simple. Invite to tell stories. We all love stories and
this is the best way that we could learn
anything with stories. You go slowly into
deeper questions. When you are asking
a question that you know will ask
them to reflect. Don't be afraid of the silence. We spoke about. Silence before. Open questions. Please don't ask questions like where people could answer yes or no because those are
not very good interviews. If your questions are not
well-prepared or they're not open questions while
people will answer them, you yes and no, and it will be so annoying to conduct that type of interview. Don't finish your
guests sentence, please give them the time
to speak for themselves. Cutting a guest, you
might have to do it if the person talks
for too long or if you feel that the
question is not answered, or if you feel that
the person is going on a tangent that you
don't want to follow, or if there's
judgment or something that is not tolerable
on your show, or if there's anything
that makes you feel very uncomfortable and you don't want to go
forward with it, you just cut it
off there and you say that you'll continue
with something else. Remember that you are the
owner of your platform. So whatever you decide to broadcast is your
own responsibility. Surprise her guests
in a good way. Some questions they've
never been asked before. And you will hear
them say, Oh my God, this is the first time someone ever asked me that question. Wow, what a great question. Oh my god, like great research. Where do you find
that information? You'll get all these
comments and you'll get even more excited about
the interview happening. Deepen the pre chat bonds. So remember that you had
some time to talk about the weather or the people
that you know in common, or the passions that you have in common while during
the interview, it's another step deeper into that conversation and
into that relationship. So you don't know what might end up happening after
the interview. Could become a client, it can become a mentor. It could become someone
who collaborate with, and it could become
also someone who you speak with only one time, but you had a great time
during the interview. The advantage of repaired
questions is that you have a great overview
and a point of reference, But it's okay not to
go over them all. And I said that earlier
depends on the flow of the interview and how you
feel it must go forward. But yes, I definitely suggest that you have a
few questions prepared in advance because it
just shows that you made some extensive research
and that you might have a few questions that the person has never
been asked before. If you have the same
questions for everyone, please reconsider
because you might, it might take you away
from the true essence of the mission or the message
of that specific person. And I feel that each and
every single one of us and each and every single one of the people you will interview. They deserve to have
that time of research. You can find the best questions possible to ask them uniquely. The craft, the right
questions I said it before. Consider your audience
and consider your guests. What do they want to know? What do they want to learn? Your guess? What's their expertise, and what are they eager to share
with the audience? You, what are you curious
to know about your guess? Sometimes you might interview
celebrities and you have specific questions that you want to ask just for yourself. So please do spoil itself and as these questions don't
limit yourself, in fact, if it has nothing to do with the audience at a certain point, you could edit it out, but have that answer
for yourself anyways. I don't agree with your guest receiving questions in advance. I hate that because I don't want someone to read a script after the answer all these
questions with those perfect
words, I hate that. So please don't send your
questions in advance. Have a conversation, make it natural, make it spontaneous. Spontaneous, natural
country station. These are the best interviews, the interview flow, you don't have to stick with
it necessarily. And the interview
flow has to do with the questions and the order that you want to have them in. But maybe you have several parts of your
show like at the end, for example, more inspirational, the middle, the struggles. And then at the beginning
like the story, I would say have a
flow but don't be, don't be too strict on following it because sometimes I'm telling you you'll meet
people that will make you like this and be like, Oh my God, I can't believe I'm interviewing that person
and that person just shared that deep of a story with us and we have to go
deeper into that story. So yes interview flow, but no not exclusive. You could be original and go outside of it a
little bit schedule or interviews in advance. So you're not in a context
of live TV or radio show, so you can relax. You could edit some stuff out. I use right now, the platform that it's here
on the notes is acuity. But now I use cartridge, which is an all-in-one tool
for my online business. But I used to use activity
and it was really good at the time where I didn't need all that system for my business. But now I use Kaltura
about transitions. Well, if you are going through transitions
during your interview, please don't just say, okay, try to go back to what
the person said and try to link it to
what's coming ahead. The best transition
or affirmations, and leave a few seconds of silence after the
guests as replied. This is when you'll
get the real stories. Because sometimes you need
to reflect yourself to not necessarily only your
guests but yourself. You just want to make sure that you have everything that you need in order to go forward into the next
phase of the interview. Time management do
not stress over time and remember all the questions
don't need to be asked. So don't go like, Oh my God, I have two questions and
I'm already at I'm only at three questions and it's almost the time is
almost gone. Yes. So what did you have a great
interview or not? It's fine. That's what you,
that's all you need. Did your audience get that
sense of who that person is? And did you feature
that person properly? Did you did you show
that this person was worth listening to more
important than Oh, my God. Did you go through
all the questions cut when the guest
talks too much? If the gas respects
the podcast host or whoever is hosting
for the interview, they will stop talking. They won't talk over you. When you are in control, you should be able to cut. And it's funny because I, I became kind of like
an expert at this. I have no problem cutting
people if they're going off topic or if
they talk for too long. I just got them. I feel that it's
your responsibility. Remember that if you put
yourself in the shoes of your audience and then you hear someone talking
for way too long, it'll be so annoying
for your audience. So it's your responsibility
to cut the time if the person talks
too much, silence. If someone really bad happened. Yeah. I mean, that could
feel uncomfortable, but most of the time it's
a sign that the person is pondering and really thinking deeply about what's happening
during the interview. So silence is good. I remember that with my
interview with Greg McCown, we've had a lot of silence
during that interview. It felt so good. Greg is the author
of essentialism. And if you haven't
read that book yet, please do because it's an
amazing, an amazing book. And inside of there, it talks about the importance of focusing on the essentials. Really, really advise you to go and listen to that interview with rag and to read
the book Essentialism. Finally, your last
question has to be like an open-loop or needs the guidance inspirational
your last chance to make your guests shine. You can ask them to
promote what they're working on and thank them for your time and game over
your interviewers. Congratulations. Therefore, there's still
stuff to go through, but it's going to be
a short last video and it's about Module five. And it's what's going to happen after the
interview is done. I'll see you next.
8. IIA - Module 5 - The Post Party: There we go For the last module, which is going to be a
very, very quick one. It's called a module five, the postpartum for your
interview as done, you're excited, you ecstatic. You had a great conversation
with your guests. Hopefully it's memorable,
unforgettable. It was filled with
energy and sincerity. And it was something that
a lot of people will listen to over and over again
because it was so good. The postpartum, there's a
handshake and the head shake. I mean, of course it's
a virtual handshake because most of the
time you're not necessarily with your desk
right here, right now, but ask them for feedback
from the interview, how they appreciate
that the experience, how was it different from other interviews they conducted? Is there anything that
you could have done better or do they suggest anything for you to improve and ask
for testimonials? If the person really appreciated the experience on your show, on your platform, on your
live, on your summit, on your interview then, yeah, ask them to talk about
their experience on your show or on your
Summit whatsoever. And you will have that to prove the people that you are
an excellent interviewer. Finally, how to take that to
the next level could have, could lead to any, a lot of opportunities. And that's what people
tend to forget. Don't just hang up
and say thank you for the interview by asking
for the feedback, ask for the testimonial, asked if they can refer you to other gas
that they feel that could fit into your
into what you're doing. Ask for referrals, asked for them for ways to keep in touch. Do they want to keep in
touch with you or not? Will they become a collaborator? Maybe they invite you on their podcasts or
on their summit. Maybe they want to collaborate with you on a
specific IT project. Maybe they want to hire
you as their mentor or maybe you want to hire
them as your mentor. That can lead to a
lot of opportunities. But it starts with
a conversation. If you're not open to do that, if you're not taking the time after the
interview is done, then that is wasted because sometimes you are
in contact with people who charge
thousands and thousands of dollars to work
with them personally. But because it was an interview, they accepted to come
on your platform for free and you have some meaningful
time with that person. So why not take the opportunity to be able to bond with that person better and
see where that can lead. And sometimes, well, it's a person where you
don't necessarily have an extra connection with and
you don't feel that you want to keep in touch with
them and that's fine too. But what I'm saying is
that when you see when you feel an opening to
continue the conversation, please don't ignore that
and just dive right in. Because out of interviews, if I talk about myself, I've gotten so many
great opportunities, so many podcasts invites, many collaborations, and so
much has helped also for my, for my credibility and for
my knowledge online because I was there
consistently when I was doing my podcasts and
interviewing people. And then now I'm at a place where I do a ton of
interviews and I feel comfortable in front of
the camera or with the mic because I've done it so much and this is what
I love to share. It's, it's two media that I love to use and to share
my information, my knowledge, and
to connect with people through these media. Do the same. I mean, explore video, explore audio with podcasts
and with other things, other platforms, live streams, summits, interviews, interview
series and other stuff. The more you do it, the more you will become
comfortable at it, and the more it will become
kind of like natural, a second nature to you
to be there and to be able to conduct these
interviews and keep going. Congratulations on going through the interview intensive Academy. I really cared about
crafting this for you. I feel like a lot
of people jump into the interview scene and
are not prepared enough. And that's exactly why
I crafted this course. Please let me know in
the comments or reach out to me and let me know
how you found this course. What you would add to it, what you found was too much
or not enough of or what you really enjoyed and
was thrilled about. And don't forget that you have all the PDFs of each of these
modules that are included. But you also have a worksheet for the whole course
or each module I asked you questions
and you can fill it in and you can have
that as a resource. Then as a bonus, I'll give you a guest template if you have to reach out to someone specifically and it's
kinda like a cold e-mail. It's not someone that
you know personally, but you have an example that you can use and crafted, of course, in your own voice, this is as an example
and as inspiration, just don't copy and paste it, but you could use
it as a reference. And the best to be
able to attract people to come to you so
you can interview them, is to ask other people
to introduce you to people because warm leads are way better than if you
have to go out in the cold and doing it with a bunch of people
that you don't know. I remember that when I
started my podcast in 2014, that's what I had to do
because I was a no-name. I did didn't know
so many people. And it really forced me to
get out of my comfort zone. But right now today when I
have to reach out to people, I always look out for
my connections first and see if someone that I know
is related to that person. So it makes the conversation
and the connection warmer and most of the time
it goes faster this way. Certainly hope that you enjoyed this course and I wish you the best of success in conducting all the interviews
that you'll have to do. And I'll see you next time.
Fabienne Raphael, Creator of the DREAM Method
