Analytics & Authenticity on Instagram: Crafting Your Digital Presence Premium class

Sophia Chang, Designer, Illustrator, Friend

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10 Videos (55m)
    • Free Sample Lesson: Using Analytics for Growth

    • Introduction

    • Setting Goals for Your Instagram Growth

    • Inspiration for Your Feed

    • Presentation on Your Feed

    • Hashtag Strategy

    • Followers and Following

    • Using Analytics for Growth

    • Professionalism

    • Final Thoughts


About This Class

Make yourself known on Instagram with this 45-minute class with designer and illustrator Sophia Chang. You'll follow along as Sophia walks you through how you can build your personal brand on Instagram — covering everything from photo editing to analytics and community engagement on her favorite platform.

You'll start by identifying your own passions by category, then you'll zero in on how to:

  • represent those passions through photography
  • engage the communities around them on Instagram
  • interact with them in a meaningful way
  • set goals for growing your following
  • track your growth through analytics

With tips on maintaining your authenticity throughout, this class is great for anyone looking to get their work or their personal brand out there in a creative, authentic way by leveraging the power of Instagram. By the end of this class, you'll have your own perfectly crafted online presence to share.

384 of 404 students recommendSee All

Get insights that I have started to see the benefits of immediately... A total Instagame-changer!!
Great class with a pro' point of view and with some insights that are def' helpful! Would recommend to anyone who wants to get to know IG a little better & make Instagram part of a story telling as a brand or a privet person.
Xenia B.

Make Up Artist & Creative Consultant

Interesting class
Samuel Naesen

What we learn with pleasure we never forget.





Sophia Chang

Designer, Illustrator, Friend

Sophia Chang hails from the borough of Queens, New York.
An avid and energized spirit, active in the art & design community.
She works in all mediums of creative matter, from printmaking, apparel, websites, graphic design, illustration, consulting, curation and more.