Context is Key: Social Media Strategy in a Noisy Online World Premium class

Gary Vaynerchuk, Wine Guru and CEO, Vaynermedia

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24 Videos (1h 31m)
    • Trailer

      01:03
    • Introduction

      09:14
    • Context vs. Content

      02:44
    • Facebook (part 1)

      01:46
    • Facebook (part 2)

      05:15
    • Jabs vs. Hooks

      02:13
    • Facebook Case Study: Kit Kat

      03:55
    • Facebook Case Study: Reggie Bush

      03:59
    • Lesson 2 Prompt

      02:43
    • Instagram

      08:03
    • Instagram Case Studies

      04:30
    • Lesson Three Prompt

      03:21
    • Pinterest

      04:51
    • Pinterest Case Study: Arby's

      04:47
    • Pinterest Case Study: Lauren Conrad

      02:29
    • Lesson Four Prompt

      00:57
    • Tumblr

      03:40
    • Tumblr Case Study: Jimmy Fallon

      03:17
    • Tumblr Case Study: Smirnoff

      04:05
    • Lesson Five Prompt

      02:47
    • Twitter

      04:07
    • Twitter Case Studies

      06:12
    • Lesson Six Prompt

      01:34
    • Summary

      03:43

About This Class

Tell the right story. Build a powerful brand. 

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it. 

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers. 
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinterest, Twitter and Tumblr.
  • Learning from Case Studies. Real-world examples of social media wins and losses you can apply to your own campaigns. 

Learn by doing.

Create your own platform-specific social media strategy to apply to your brand immediately. No brand? Not a problem. Try Create a social media strategy for your favorite brand or just follow along. 

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Please note: free copies of Jab, Jab, Right Hook are no longer being distributed in association with this class. The book was a limited time offer for students who enrolled prior to 11/30/2013.

95% Positive Reviews 552 See All

Great class on using social media for business purposes. Would have loved to learn how to use Snapchat to promote a brand but that wasn't taught in the class.
Gary is incredibly smart and very energetic. This class really helped understand how to navigate the different social networks out there :)
Erika Hernández Lehmann

Super awesome human being

Great insight! I loved the description of how one network differs from another.

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Gary Vaynerchuk

Wine Guru and CEO, Vaynermedia

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I have been an entrepreneur for as long as anyone close to me can remember. In high school I joined the family business, a liquor store called Shoppers Discount Liquors that my dad started. It wasn’t long before I became obsessed with collecting wine. In 1997, I began to recognize the importance of e-commerce; shortly thereafter,WineLibrary.com was born.

I used the site to grow the store from a $3 million business to a $45 million business, and it was just the beginning. Armed with a Flipcam and a NY Jets bucket, I started Wine Library TV in 2006 to share my knowledge and passion for wine with a community that desperately needed a fresh voice.

In the spring of 2009, my brother AJ and I launched VaynerMedia, a new breed of agency that would help Fortune 500 companies like GE, PepsiCoGreen Mountain Coffee, and the NY Jets find their social voices and build their digital brands through micro content and other storytelling actions. When I’m not spending time with my family, who mean everything in the world to me, I speak and share my experiences in business with people around the world, angel investing in start-ups like Tumblr , Path, Grand St and Uber, and randomly pop up on TV.