Personal and Lifestyle Branding: Building Your Story Premium class

Kate Arends, Founder, Wit & Delight

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5 Videos (32m)
    • Introduction

      4:16
    • A Focused Brand

      9:31
    • Brand Values

      7:59
    • Brand Toolkit

      8:13
    • Wrap Up

      1:48

About This Class

Wit & Delight founder Kate Arends began the brand as a personal website. Through a specific vision and an aesthetic to match it, Kate has grown her blog into an aspirational, beautiful lifestyle brand.

In this 30-minute class, you'll join Kate at her home in Minnesota where her aesthetic is ever-present. She will walk through the experience of building Wit & Delight, workshop her brand, and share helpful tips on key decisions she made along the way. You'll follow along, workshopping your own brand and identifying the following key elements:

  • Brand belief, mission, and pursuits
  • Brand emotional benefits
  • Brand aspirations and how you'll get there

By the end, you'll have a clear vision for where you want your brand to go and how to get there. Your brand will tell the story you want it to, and lead you to success.

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Image courtesy of Wit & Delight.

252 of 258 students recommendSee All

Really clear and concise way of looking at your brand. Don't think this has to be for just new brands, great for brands that have been around for a while - and want to reevaluate their values and why they exist in this world. So important to not just say what you do but why you actually exist! Thanks Kate.
Great class ! Thank you very much for this very helpful iinsights !
Claudia Ionita

Handmade Wire Wrapping Jewelry

My last foray into self-employment I was all over the place - literally and figuratively. This time I wanted to downscale and this really helped me focus myself on what I'm trying to accomplish.

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Kate Arends

Founder, Wit & Delight

Wit & Delight is an ongoing project created by Kate Arends. Founded in 2009, the lifestyle website has evolved into a brand that celebrates a combination of veracious expression and simple elegance with an approachable, yet edited point of view. Above all, Wit & Delight is dedicated to the development of it’s readers, promoting self discovery, mental health advocacy, and wellness topics as the foundation of a life well lived.

Wit & Delight reaches a million readers everyday, and has been featured in Martha Stewart Living, Women’s Wear Daily, Fast Company, New York Times, and Elle Decor, among other national publications. In 2014, Wit & Delight introduced a limited-edition product line with Target Corporation.