Write with Personality: Copywriting Tips for Dynamic Writing | Ruth Clowes | Skillshare

Write with Personality: Copywriting Tips for Dynamic Writing

Ruth Clowes, Professional Copywriter, Writing Trainer

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10 Lessons (38m)
    • 1. Introduction

    • 2. Tell a Story

    • 3. Get Conversational

    • 4. Appeal to the Senses

    • 5. Use Contractions

    • 6. Choose Your Words

    • 7. Try a Metaphor

    • 8. Break the Rules

    • 9. Tips, Tricks and Tools

    • 10. Next Steps

36 students are watching this class

About This Class

You = human, engaging, unique
Your writing = robotic, boring, generic

Sound familiar? If you want to write natural, conversational copy but struggle to get your personality (or that of your brand) across in your writing, this class is for you.

Learn how to engage with your reader through your words. As a professional copywriter and marketer, words are my bread, my butter and my passion. In this super-practical copywriting workshop, I’ll teach you 8 simple and effective ways to transform your copy from tedious to terrific.

In this class you’ll learn how to:

  • Build storytelling into your copy to make it more impactful
  • Write in an informal, conversational way – without sounding like the back of an Innocent smoothie bottle!
  • Use questions to build a relationship with your reader
  • Let your personality shine through in your writing

By the end of this class, you’ll have the skills and tools to rewrite a short piece of your own copy in more conversational, engaging way.

This class is for you if:

  • You want to make your writing flow better and sound more natural and dynamic
  • You know you can improve sales and conversion rates by making your copy more persuasive
  • You need simple and effective techniques for improving existing copy.


Otter Voice Notes - https://otter.ai/login

Prompts Creative Writing App - http://getprompts.com/

Hipstersound - https://hipstersound.com/

Guardian and Observer Style Guide - https://www.theguardian.com/guardian-observer-style-guide-a

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