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Personal and Lifestyle Branding: Building Your Story

Kate Arends, Founder, Wit & Delight

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5 Videos (32m)
    • Introduction

      4:16
    • A Focused Brand

      9:31
    • Brand Values

      7:59
    • Brand Toolkit

      8:13
    • Wrap Up

      1:48

About This Class

Wit & Delight founder Kate Arends began the brand as a personal website. Through a specific vision and an aesthetic to match it, Kate has grown her blog into an aspirational, beautiful lifestyle brand.

In this 30-minute class, you'll join Kate at her home in Minnesota where her aesthetic is ever-present. She will walk through the experience of building Wit & Delight, workshop her brand, and share helpful tips on key decisions she made along the way. You'll follow along, workshopping your own brand and identifying the following key elements:

  • Brand belief, mission, and pursuits
  • Brand emotional benefits
  • Brand aspirations and how you'll get there

By the end, you'll have a clear vision for where you want your brand to go and how to get there. Your brand will tell the story you want it to, and lead you to success.

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Image courtesy of Wit & Delight.

488 of 498 students recommendSee All

Absolutely one of the better classes I've taken in a long time. Kate really should make more classes.
Lillian Natalzia

Love to create!

Clear, concise and useful course. Very well presented, it gave me a lot to think about.

6,535

Students

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Projects

Kate Arends

Founder, Wit & Delight

Wit & Delight is an ongoing project created by Kate Arends. Founded in 2009, the lifestyle website has evolved into a brand that celebrates a combination of veracious expression and simple elegance with an approachable, yet edited point of view. Above all, Wit & Delight is dedicated to the development of it's readers, promoting self discovery, mental health advocacy, and wellness topics as the foundation of a life well lived.

Wit & Delight reaches a million readers everyday, and has be...

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