Introduction to Social Media Advertising | Learn with Buffer | Brian Peters | Skillshare

Introduction to Social Media Advertising | Learn with Buffer

Brian Peters, Strategic Partnerships Manager, Shopify

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10 Lessons (53m)
    • 1. Introduction

    • 2. What is Social Media Advertising?

    • 3. Key Terms

    • 4. The Marketing Funnel

    • 5. Step 1: Goals

    • 6. Step 2: Targeting

    • 7. Step 3: Budget

    • 8. Step 4: Copy & Visuals

    • 9. Final Tweaks

    • 10. What's Next?

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About This Class

Social media advertising is one of the most powerful ways to connect with customers and drive marketing impact. Are you ready to unlock potential for your business?

Join Buffer Social Media Strategist Brian Peters for an engaging and friendly class on the essentials of social media advertising. This is a one-of-a-kind, tactical class that will take you from "zero to sixty," giving you the confidence to make decisions that set you up for success.

Lessons include:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Iterating and optimizing campaigns for long-term success

This introductory class is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you'll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success!





Buffer is an intuitive way to manage all of your social media content across platforms with powerful scheduling and analytics. Whether you are browsing the web or on the go, you can easily add content to your queue with our browser extensions and mobile apps. Schedule your first post today at





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Brian Peters

Strategic Partnerships Manager, Shopify

Brian is a Strategic Partnerships Manager at Shopify, the best ecommerce platform that has everything you need to sell online, on social media, or in person.

Brian works closely on many marketing and partnerships opportunities at Shopify, video, content, email, product growth, platform, and more. 

Brian's work has been featured in countless publications, including Fast Company, Forbes, Inc., Entrepreneur, and more.

Brian is based out of San Francisco with his wi...

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