Finding Success Online: Grow Your Social Following into a Creative Business | Kate Arends | Skillshare

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Kate Arends, Founder, Wit & Delight

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10 Lessons (46m)
    • 1. Introduction

    • 2. Your Path to Success

    • 3. The Power of Personal Brand

    • 4. Finding Your Why

    • 5. Navigating the Transition

    • 6. Creating Successful Content

    • 7. Growing Your Business

    • 8. Choosing the Right Partners

    • 9. Building a Loyal Audience

    • 10. Final Thoughts

820 students are watching this class

About This Class

Take your online creative career to the next level with behind-the-scenes steps from creative superstar Kate Arends!

From the comfort of her home, Kate opens up about the unconventional career path that took her from blogger with a full-time job to founder and creative director of the popular lifestyle brand Wit & Delight. Kate’s key to success? Realizing that she could use her social media presence to identify new opportunities and ultimately, build a full-fledged business. 

Now, Kate’s sharing what she’s learned so that you can do the same. Perfect for freelancers, side-hustlers, and social media enthusiasts, this inspiring class will decode the mystery of how your favorite creative professionals use social channels to build a brand and sustain a career doing what they love.

Key lessons cover:

  • Honing in on your expertise, vision, and community
  • Developing your content pillars and channels 
  • Identifying worthwhile opportunities like partnerships and product lines
  • Honoring your audience as you grow your brand

Plus, Kate shares tips and examples from Wit & Delight, talking through her transition from blogger to boss, and the impact it’s had on her life as a creative. 

Whether you’re a writer with dreams of working for yourself or a designer who wants to launch a lifestyle brand, Kate’s process will unlock a new way forward. Wherever you're starting from, by the end you’ll have a roadmap to build the creative life you crave. What are you waiting for?


All you need to follow along is a pen and paper. This class will be most useful if you already have an established social media presence—that doesn’t mean a massive following, just something you’re known for on one or more channels. Not quite there? Start with Kate’s class Personal Branding: Crafting Your Social Media Presence.