Personal and Lifestyle Branding: Building Your Story
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A Focused Brand9:31
About This Class
Wit & Delight founder Kate Arends began the brand as a personal website. Through a specific vision and an aesthetic to match it, Kate has grown her blog into an aspirational, beautiful lifestyle brand.
In this 30-minute class, you'll join Kate at her home in Minnesota where her aesthetic is ever-present. She will walk through the experience of building Wit & Delight, workshop her brand, and share helpful tips on key decisions she made along the way. You'll follow along, workshopping your own brand and identifying the following key elements:
- Brand belief, mission, and pursuits
- Brand emotional benefits
- Brand aspirations and how you'll get there
By the end, you'll have a clear vision for where you want your brand to go and how to get there. Your brand will tell the story you want it to, and lead you to success.
Image courtesy of Wit & Delight.
315 of 323 students recommendSee All
This course was well presented. I've done this work in the past and it was a great review exercise to go through. It helped me to solidify some gaps. Thank you!
Wit & Delight is an ongoing project created by Kate Arends. Founded in 2009, the lifestyle website has evolved into a brand that celebrates a combination of veracious expression and simple elegance with an approachable, yet edited point of view. Above all, Wit & Delight is dedicated to the development of it’s readers, promoting self discovery, mental health advocacy, and wellness topics as the foundation of a life well lived.
Wit & Delight reaches a million readers everyday, and has been featured in Martha Stewart Living, Women’s Wear Daily, Fast Company, New York Times, and Elle Decor, among other national publications. In 2014, Wit & Delight introduced a limited-edition product line with Target Corporation.