Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Personal and Lifestyle Branding: Building Your Story

Kate Arends, Founder, Wit & Delight

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
5 Videos (32m)
    • Introduction

      4:16
    • A Focused Brand

      9:31
    • Brand Values

      7:59
    • Brand Toolkit

      8:13
    • Wrap Up

      1:48
151 students are watching this class

About This Class

Wit & Delight founder Kate Arends began the brand as a personal website. Through a specific vision and an aesthetic to match it, Kate has grown her blog into an aspirational, beautiful lifestyle brand.

In this 30-minute class, you'll join Kate at her home in Minnesota where her aesthetic is ever-present. She will walk through the experience of building Wit & Delight, workshop her brand, and share helpful tips on key decisions she made along the way. You'll follow along, workshopping your own brand and identifying the following key elements:

  • Brand belief, mission, and pursuits
  • Brand emotional benefits
  • Brand aspirations and how you'll get there

By the end, you'll have a clear vision for where you want your brand to go and how to get there. Your brand will tell the story you want it to, and lead you to success.

c9f4c08a

Image courtesy of Wit & Delight.

582 of 595 students recommendSee All

really helpful
I love how inspirational Ms. Kate is. She is incredibly confident in her brand and knowledge.
This was an excellent course. The instructor explained everything in detail and gave helpful examples.

8,071

Students

17

Projects

Kate Arends

Founder, Wit & Delight

Wit & Delight is an ongoing project created by Kate Arends. Founded in 2009, the lifestyle website has evolved into a brand that celebrates a combination of veracious expression and simple elegance with an approachable, yet edited point of view. Above all, Wit & Delight is dedicated to the development of it's readers, promoting self discovery, mental health advocacy, and wellness topics as the foundation of a life well lived.

Wit & Delight reaches a million readers everyday, and has be...

See full profile