We’ve all seen it: the longed-for blue checkmark. And with TikTok becoming one of the most dominant new social media platforms of the last couple of years, it was only a matter of time before official verification became an option there too.
But there’s so much more to being verified than bragging rights (although that’s definitely a perk!). We’re here to talk you through why TikTok verification can be the boost your account needs and all the steps you need to take to earn your shiny blue check and get verified on TikTok.
What Is TikTok Verification?
If you’re new to the platform, you might be wondering what exactly TikTok verification is. You may have seen a blue checkmark on social profiles on Instagram or Twitter before—they’re usually right next to the profile’s name or handle.
This means that the platform has verified that they are who they say they are, which is especially important for celebrities or other notable people who may have fake or fan accounts pop up from time to time.
Verification on TikTok means the same thing. You’ve been acknowledged by TikTok as the legitimate person on that account, rather than a user pretending to be you. It’s an extra layer of credibility beyond simply creating an account.
Why You Should Get TikTok Verification
When your TikTok account is verified, anyone who comes across it will instantly know that they’re in the right place and that you’re a trusted person in the eyes of the platform. Verification helps you grow your account even further and build genuine connections with others on social media.
Whether you’re building your TikTok account for your personal brand or a business, it can take time to become officially verified, but the benefits are worth it.
Benefits of Being Verified
Even if you aren’t famous, it’s still possible for impersonators to copy your account and pretend to be you. Having a verified account makes it clear which profile is really you and which accounts are fake. If you’re running a business, this can be even more important when it comes to protecting your brand identity and letting your customers know which account they should be following or contacting.
TikTok has told the world that they believe in you—what could be better than that? Once you have a verified account, it means that TikTok has officially endorsed you as a trusted person on their platform, which helps other users to trust you in return. But remember, with great power comes great responsibility. Verified accounts often benefit from higher views and followers, which means it’s even more crucial that you post content that’s an accurate reflection of you and your brand.
You’ve gained the trust of TikTok and are seen as a leader on the platform, which inevitably means that more people will start flocking to your account. While no one knows the ins and outs of the TikTok algorithm, there’s enough evidence to suggest that verified accounts show up on users’ For You Page’s (FYPs) more often than unverified profiles. You’ll likely see a steady increase in your followers, as well as greater engagement across your videos.
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How to Get Verified on TikTok
Unlike other social media platforms, there’s currently no official way to request verification on TikTok. But just because it may take a little longer than with Twitter or Instagram doesn’t mean you shouldn’t at least give it a go!
The criteria that TikTok uses to determine whether or not you should be verified isn’t public knowledge, but there are definitely some hints that we can gather from those who have already received their checkmark. They’re the best practices that you should be aiming for when working on your TikTok account anyway—and hopefully verification will be the icing on the cake.
The best part about your TikTok is YOU! While you can certainly copy trending videos and themes, you should always aim to be true to who you are as a creator and a brand. Use your voice to tell your own story—to share what matters most to you and what you want to tell your audience.
Just like being authentic, being your unique and wonderful self is the best way to stand out on TikTok. With quite literally millions of other users competing for attention, having a clear and defined niche that you can base your content around will keep people coming back for more. Your audience will know exactly what to expect from your videos, and it’s a great way to become known for something.
Follow the Rules
Only accounts that follow the Terms of Service and Community Guidelines can get verified on TikTok. The platform wants to ensure, as much as possible, that users (both viewers and content creators) are safe from possible harm. So, doing anything that would violate either of these is a surefire way to put your verification dreams on hold. Nudity, bullying others, or any kind of hate speech are all red flags to TikTok moderators that will instantly notify them to keep a close eye on your account. Those behaviors could even result in a ban.
Being a consistent and active user on the platform is essential for many reasons, but it’s one of the best ways to show the powers that be at TikTok that you’re committed to their product. They’re more likely to verify users who are spending a good amount of time creating their own content for TikTok, as well as engaging with other channels and users themselves. That means following other people, commenting and liking their videos, and generally being an active part of the community.
Grow Your Following
If you’re creating videos that people want to see and organically growing your following, that sends all the good signals to TikTok that you’re someone to pay attention to. Using strategic and popular hashtags, recreating trending videos or challenges, and even collaborating with other users is an excellent way to reach new audiences and naturally attract more followers. Verification shouldn’t be your goal here. Instead, focus on creating a channel that can increase your TikTok follower growth while still creating content that people (and you) enjoy.
Get Media Coverage
Participating in something noteworthy that’s covered by the media? TikTok is not the place to be shy about what you’re doing. The platform loves to see users thrive on traditional and digital media. If you can gain some good media coverage, that’s an instant signal to both users and TikTok’s verification team that you have credibility and are even seen as a thought leader in whatever it is that you’re talking about. Highlight your achievements in whatever way you can!
There’s nothing like a viral video to skyrocket its creator to instant internet fame. Your content can gain millions of views and thousands of followers in hours and help you to make the FYP of users who might be interested. And once you make it there, your video can take off even more. From sea shantys to Dadosaur, there are endless possibilities for the type of content that can make you stand out in the crowd.
Get Verified on Other Platforms
Having a blue checkmark on other social media platforms is a good signal to TikTok that you’re someone notable and worth verifying. Since you can request verification on Facebook, Instagram, and Twitter, this may be a good place to start if you think that your accounts across social platforms meet the various verification criteria. Once you’re verified in one place, it’s likely that others will follow.
Increase Your TikTok Watch Time
All social media platforms want people to stay on their app for as long as possible, which is why accounts with higher TikTok watch time will be more likely to become verified. After all, you’re doing them a favor! You’re keeping users on the app, which gives TikTok more opportunity to capture data on that user and display ads that could make them more money.
Get High Engagement
Just like with watch time, TikTok wants to see users engaging with your content. That means liking your videos, commenting on them, and even sharing them with others both within and outside of the platform. High engagement is a strong indicator to TikTok that people are interested in the content you’re producing, so the more you have, the more likely you are to see a blue checkmark coming your way.
Beware of Scammers
If there’s one thing that you remember from this post, let it be this: You cannot buy verification for TikTok or be approved in any way that isn’t through an official source.
Getting Verified is Free!
There are plenty of scammers out there who like to pose as a social media verification agency, offering you a shortcut around the rules and guaranteed verification for a fee. This is impossible, so don’t fall into a trap that wastes your money and could potentially expose some of your personal information to hackers. Verification costs nothing, and there’s no way to fast-track the process.
Start Creating Standout TikTok Content!
No matter what type of videos you want to create, TikTok is the perfect home for you.
Focus on what matters most—following the best practices, creating content you love, and growing your audience the old-fashioned way. And who knows, maybe you’ll wake up one morning to find a shiny blue tick next to your TikTok name!
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