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If you’ve set out to become TikTok famous, you likely already know that posting at the right times is incredibly important. But when exactly are those times? Read on to discover the best time to post on TikTok and how to refine your own posting schedule for optimal growth.
When Is the Best Time to Post on TikTok?
Whenever you publish a new post, its success depends in part on how many people are on TikTok at that given time. The more active users, the higher the chances that people will see and interact with your post, helping the algorithm push it out to even more viewers.
But considering that TikTok is a global platform and its users reside in all corners of the world and across different time zones, it’s impossible to post at an ideal time for everyone. Not to mention, what works for one user may not work for another, so it’s important to create a personalized posting schedule that works for you and your audience.
4 Questions to Ask Yourself Before Deciding TikTok Post Times
- Where Is Your Audience Located?
Head to your TikTok analytics to see where most of your audience lives. Make note of their time zone—is it the same as yours or will you need to adjust your schedule to make up for the time difference?
- When Are They Most Likely to Be on TikTok?
People generally spend time on TikTok in the mornings and in the evenings, though this can vary greatly (for example, many people are choosing to stay away from social media before bedtime in order to get better sleep).
Think about when mornings and evenings are for your audience—if they live halfway across the globe, you may be asleep at that time!
Luckily, TikTok recently introduced a scheduling feature, so you can schedule your posts in advance and head to bed knowing they’ll be automatically posted for you.
- When Are Your Followers Most Active?
Mornings and evenings are a good place to start, but you can also get a more accurate snapshot of when your followers are most active by looking at your TikTok analytics. These numbers will change as you gain more followers, so it’s important to check them often and adjust your schedule accordingly.
Keep in mind that the best time to post recorded in TikTok analytics is in UTC (Coordinated Universal Time), so you’ll need to adjust it to your own time zone when creating your posting schedule.
- Which of Your Past Posts Have Gotten Good Engagement?
Take a look at your existing posts that have done well and see if you notice any patterns. Of course, the success of a TikTok video depends on many factors other than when it was posted. However if you can see clear patterns, there’s a good chance that these time slots will serve you well again in the future.
Sample TikTok Content Calendar and Posting Times
Finding your best times to post will take a lot of experimentation, but a good place to start is this schedule developed by the Influencer Marketing Hub. They analyzed over 100,000 posts and found that the posts with the most engagement were published at these times (in EST):
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Keep in mind that this study was done in late 2019, and a lot has changed since then. Your best bet would be to use this schedule as a starting point, then adjust as needed based on your audience.
Here’s a sample content calendar based on these posting times, complete with video ideas you can use for inspiration.
How Do You Boost a TikTok Post?
Like other social media platforms, TikTok allows its users to increase the reach of their posts by paying to promote them. This doesn’t have to cost a lot—you’re in complete control of how much you spend. But this can help drive a few thousand views to your posts and help them gain more traction.
Interested? Follow the steps below to boost your TikTok posts.
- From your published post, click on the three dots to open up more details. Then click on “Promote”.
- Select your goal (more video views, more website visits, or more followers). TikTok will generate a promotion strategy based on the goal you select.
- Choose your audience—specify your own or let TikTok create one for you.
- Select your daily budget and the length of your campaign.
- Identify your payment method and start promoting.
If you go this route, it’s best to use it sparingly while you determine what kind of content and posting schedule works for you. This will allow you to gain valuable insights about how to help your posts succeed organically. Additionally, boosting posts that have already proven to resonate with your audience will help you get better results for your budget.
Best of luck with your TikTok growth!