Beyond the Logo: Crafting a Brand Identity

, Founder, Design Work Life + Seamless Creative

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Amelia Bolin

Amelia Bolin


Rick Daniel

Rick Daniel


Lulu Rocka

Lulu Rocka


Class Project

A brand identity system

About the Class

Develop a visual identity. Be instantly recognizable.

Logos are indispensable, but they don’t exist in a vacuum. Seize the knowledge to make your logo the cornerstone of a fully realized brand identity in Courtney Eliseo’s 90-minute class on branding beyond the logo. From color and type to patterns and illustrations, you'll learn to recognize and craft crucial visual cues for conveying brand values and personality. In addition to 10 short video lessons, we’re thrilled to share 15 pages of specific, downloadable resources to help you fully realize your project vision. Show your whole brand to the world.

Watch 10 video lessons.

  • Basics: What makes "brand identity" different from "brand," and how do they work together to support and enhance your logo?
  • Applications: What are different considerations for print and digital media?
  • Step-by-step decisions: We'll cover how to choose a coordinating color palette; how to choose complementary typography; and how to develop a library of additional supporting graphic elements—from patterns to secondary logos, illustrations, and more.
  • Final polish: We'll go over methods for organizing these components into a format suitable for a client presentation.

Learn by doing.

In the end, you will have a complete brand identity system that's ready for client presentation and real-world implementation. You will expand upon an existing logo (your own or one provided) to create a comprehensive brand identity system, incorporating everything color, pattern, and complementary typography to supporting graphic elements such as patterns or illustrations. 

More Information

Level: Intermediate

School: Design

Related Subjects: Branding, Identity Design, Logo Design, Illustration

At a Glance

  • 10 Video Lessons (1h 34m)
  • 4.6K Students
  • 98% Positive Reviews (121)
  • Self-Paced Online Class

About the Teacher

Courtney Eliseo

Courtney Eliseo

Founder, Design Work Life + Seamless Creative

Courtney’s first typographic memory was discovering her father’s extremely meticulous handwriting as a child. From then on, she carried a pad of paper with her everywhere, feverishly t...

98% Positive Reviews

Faten Ibrahim

Faten Ibrahim

Thank you, this class was very helpful!

View all reviews