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Seven Levels of Why

TASK 1 — THREE SIMPLE QUESTIONS

Topic: Improving My Daily Water Intake

QUESTION 1:

What do I want to achieve?
I want to drink enough water every day so I feel more energetic, hydrated, and healthy.

QUESTION 2:

How am I going to achieve it?

  • Keep a 1-litre bottle with me at all times.
  • Set 3 daily reminders (morning, afternoon, evening).
  • Track intake on my phone.
  • Replace soft drinks/tea with water twice a day.

QUESTION 3:

Why haven’t I achieved it yet?

  • I forget to drink water regularly.
  • My routine is inconsistent.
  • I only drink when I feel thirsty.
  • I don’t have any tracking habit.
  • I don’t carry a bottle with me.

NOW PLAN YOUR STRATEGY…

“Carry one bottle and follow three fixed reminders to make water intake a simple, automatic part of my day.”

 

 

TASK 2 — SEVEN LEVELS OF WHY

 

Topic: Orphan Sponsorship

THE GOAL OR PROBLEM IS:

We want more people to start sponsoring an orphan.

1. WHY? Because:

Sponsorship provides stable, monthly support for a child's essential needs.

2. WHY? Because:

Children need consistent support, not seasonal or occasional help.

3. WHY? Because:

Without consistent support, their education, meals, and safety remain uncertain.

4. WHY? Because:

Most donors don’t fully understand how long-term sponsorship transforms a child's life.

5. WHY? Because:

Communication usually highlights the immediate need, not the long-term progress.

6. WHY? Because:

People connect deeply with stories of growth and transformation, not just need.

7. WHY? Because:

The real motivation for sponsorship is feeling like you’re shaping a child’s future — not filling a temporary gap.

FINAL STRATEGIC INSIGHT:

“Show donors the long-term transformation their monthly support creates — not just the need — so sponsorship feels like becoming part of a child’s journey.”