Rob Aspinall

Stratégie créative simplifiée : Comment craquer n'importe quel bref pour la publicité, la marque ou le design

Using the seven levels of whys to decipher a brief
<img srcset="https://static.skillshare.com/uploads/discussion/tmp/5809940d.jpg 600w, https://static.skillshare.com/uploads/discussion/tmp/5809940d.jpg 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/discussion/tmp/5809940d.jpg" loading="lazy" alt="Cracking a sample brief through the 7 levels of whys - image 1 - student project">
<img srcset="https://static.skillshare.com/uploads/discussion/tmp/764c35e1.jpg 600w, https://static.skillshare.com/uploads/discussion/tmp/764c35e1.jpg 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/discussion/tmp/764c35e1.jpg" loading="lazy" alt="Cracking a sample brief through the 7 levels of whys - image 2 - student project">

Cracking a sample brief through the 7 levels of whys

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