CALIA Indonesia (Branding)

CALIA was the brand that i built with my team in 2022 for our Sekolah Ekspor's project.
VISION: To celebrate Indonesia's cultural heritage through our uniquely crafted fashion accessories (purse, clutch, bag), inspiring individuals to embrace their distinctiveness.
MISSION:
"Show them your Uniqueness!"
- Curating exquisite fashion products that showcase the traditional motifs of Aceh, North Sumatera and other regions in Indonesia.
- Empowering local artisans, preserving their craftsmanship, and fostering sustainable livelihoods.
- Offering customers exceptional fashion accessories that allow them to express their individuality and stand out.
- Innovating contemporary designs that blend traditional motifs with modern fashion trends.
- Promoting cultural appreciation and diversity by sharing the stories behind each product.
VALUES:
- Uniqueness
- Craftsmanship
- Cultural Heritage
- Empowerment
- Customer Satisfaction.

© 2023 Veronica Sihombing