Hi everyone!

While working for another project, I stumbled upon an old photo of (I think) Portland, OR. It's a picture of a street with shops and one of the store is called "Piggly Wiggly", which is a super funny name. I did some research and it turns out that Piggly Wiggly is a chain of stores that still exists. It was founded in 1916 in Memphis, Tennessee.  So I decided to choose Piggly Wiggly (I can't stop smiling while writing it) as my logo name for this project. I also used as reference a milk bottle cap and the Wigwag label. 

Here's an ugly sketch of the word "wiggly":

And the final outcome:

Thanks!

Irina