Have you heard about the Great Pacific Garbage Patch? It's making waves - literally! This is an island of floating plastic rubbish three times the size of France, somewhere in the great Pacific Ocean. Not only that, but it has caused a ripple of concern about the way we do economics.

Produce. Sell. Consume. Throw away. - That's our current linear economy in a nutshell. It's all about wasting cheap materials and energy with no regard for the environment. It's how we ended up with microplastics in our bloodstreams.

But fear not! There is an alternative: have you heard of the circular economy?

It's simple: Reduce. Reuse. Recycle. Instead of many single-use materials, we use a few reusable alternatives. When they reach the end of their life, we recycle what we can - the rest is biodegradable.

The circular economy allows us to get creative about how we produce and consume. For example: sharing and leasing, refurbishing and repairing

What other benefits are there?

Less Import dependency, more price control and better availability of materials and products.

New job opportunities, more innovation and a boost to the economy.

Access to sustainable products and materials designed to last longer!

It's time to leave the linear economy in the past! Let's make the future grandchildren-friendly