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"Grounding" Reel

"Grounding" Reel - student project

Ciao Vlad, I am very happy to share 2 small reels I created for two different brands where I applied some principles you explained in the class!

FIRST REEL 

The first reel is a test I am running for a promotional lauch! I added sound effects and music while talking but it is just the first attempt, I will create more engaging reel for sure with practise!

SECOND REEL 

The second reel is "Grounding". It was created for a Vegan and Cruelty Free Bag Brand. We decided to use the storytelling to address one of the most common problem of their buyer persona: being overwhelmed by life and the desire to take a moment for yourself, just like riding your bike for a walk in front of the sea.

In this reel, besides the images, I wanted to add some EFFECTS as you explained (the traffic noise when the character rides in the city, and the ocean waves when she reaches the sea). 

I tried to find also a background music which reinforce that sense of freedom the character is looking for.

Thank you so much for this class! I will surely re-watch it to extract even more things I did not catch the first time!