CLASS EXERCISE

 

Using the information learned in the course, try filling in the following:

 

• What industry are you in? (can be one you are in or one that you like)

Technology

 

 

 

 

• What marketing objectives are you trying to achieve? e. online sales, lead-generation, gain followers, app downloads.

Starting a Small Business

 

 

 

 

• Which social media platform(s) & What type of ad format(s) will you choose?

Tarting Instagram, Facebook, Google, and Microsoft, Using Video and Image ads

 

 

 

 

• Why the above social media platform(s) and ad(s)?

They are widespread, cost-effective, and hit the target demographics I want.

 

 

 

 

• Which search engine platform(s) & What type of ad format(s) will you choose?

Google and MS

 

 

 

 

• Why the above search engine platform(s) and ad(s)?

They are the most used option.