What industry are you in? (can be one you are in or one that you like)
Digital Marketing (Bicycle Industry)




What marketing objectives are you trying to achieve? i.e. online sales, lead-generation, gain followers, app downloads.
Online Sales for Physical store, Gain Followers




Which social media platform(s) & What type of ad format(s) will you choose?
Facebook & Instagram. Image, Video, Carousel & Collection Ads




Why the above social media platform(s) and ad(s)?
Massive users to start & spread awareness with a high potential  shairing rate in conjuction with Instagram



Which search engine platform(s) & What type of ad format(s) will you choose?
Google Search engine.
Display Network Campaigns



Why the above search engine platform(s) and ad(s)?
Has the largest market share among all of the search engine.
Display Network Campaign Ad. (as the user browse through the site which could be a potential buyer/customer)