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CALIA Indonesia (Branding)

CALIA Indonesia (Branding) - image 1 - student project

CALIA was the brand that i built with my team in 2022 for our Sekolah Ekspor's project.

 

VISION: To celebrate Indonesia's cultural heritage through our uniquely crafted fashion accessories (purse, clutch, bag), inspiring individuals to embrace their distinctiveness.

 

MISSION:

"Show them your Uniqueness!"

  • Curating exquisite fashion products that showcase the traditional motifs of Aceh, North Sumatera and other regions in Indonesia.
  • Empowering local artisans, preserving their craftsmanship, and fostering sustainable livelihoods.
  • Offering customers exceptional fashion accessories that allow them to express their individuality and stand out.
  • Innovating contemporary designs that blend traditional motifs with modern fashion trends.
  • Promoting cultural appreciation and diversity by sharing the stories behind each product.

 

VALUES:

- Uniqueness

- Craftsmanship

- Cultural Heritage

- Empowerment

- Customer Satisfaction.

CALIA Indonesia (Branding) - image 2 - student project

© 2023 Veronica Sihombing