Simon Walker

Logo Design: New Ways to Create Custom Vintage Type

The texture you're working with is awesome! Absolutely love this entire process. Great job!

Very nice. A nice weight to it, and the lettering conveys solid and quality.I'm not a fan of the radial lines,  think it looks better without them.

Awesome! I love the last version so much... :)

really nice stuff here - I guess you are finished, but my thoughts are:- I wish the 'Wood Style' broke out of the main circular composition horizontally just a bit. It's the most important part hierarchically, and I think it starts to compete with the weight and size of 'Handmade Furniture'- I love how the 'Wood Style' letters got much juicier throughout your process- I'm surprised no one else really mentioned it specifically, but I think the eye struggles a bit to make the jump between the word pairs that are above and below the wordmark. While the scale shifts do help to differentiate the phrases, it would read much more quickly if you simply paired 'trade mark' below and 'wooden quality' above, or vise versa. - love the radial lines - they add something special and have the perfect amount of emphasis

No, I'm stille working on this. Just can't seem to find the right way to finish it off. Huge thanks for the feedback - really appreciate it!!

100% agree with Dan's comments. In addition to pairing 'trade mark' and 'wooden quality' together, I think it would also be worth considering using a different typeface or style for those words as well--maybe a lighter weight or italic.A lighter weight would help give emphasis to the main logo by giving it some breathing room above and below. Right now it all feels a little dense. Almost like the text around the logo just blends together. A different style for those two phrases would improve legibility and also help separate 'trade mark' and 'wooden quality' as third-tier information, behind the logo and 'handmade furniture'.

Great work, Jacob. Projects like these really inspire me to make mine just as good!

This looks really really good, I love the imperfections in it

So much better! Love the balance you have brought to the logo.

Hey Jacob, this is great! It's amazing how textured edges will sometimes bring your type to life, yeah? I think you might benefit from decreasing the sizes of TRADE, MARK, WOODEN, and QUALITY, just a hair, but honestly, this is pretty solid as is, man. I love the visual rhythm of all that type in there. Beautiful job.

Thanks a lot. Yeah, texturing the edges really does the trick. Good points - I think you're right :)

First off this is definitely the best one on here so far (in my opinion). But I would try reducing the number of secondary words and possibly trying two font styles. I really, really love the "Wood Style", but I think it's getting smothered by the rest of the info. Again beautiful work though!

You did this after this classes?You aren't begginer,are you?I think that this class is really really bad :/I'm in love with WOODSTYLE style :)

Yeah, I'm still struggling with it!

I think for layout you could maybe try some text above the W and the tail of it, sort of how the Denmark fits in nicely I can see that space above working for type also. Nice proj!

Seems a tad bit off balance with the lower pieces. I would try arraning them differently to increase visual balance.

My very first sketches!&nbsp; Came up with the idea of making a logo for a table and furniture manufacturer.&nbsp; These is my initial thoughts. Man, I suck at sketching!<img class="zoomable rounded-image-wrapper" src="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/d8d29df7" alt="Woodstyle - Furniture - image 1 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/d8d29df7 600w, http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/d8d29df7 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img class="zoomable rounded-image-wrapper" src="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/933c44d6" alt="Woodstyle - Furniture - image 2 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/933c44d6 600w, http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/933c44d6 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">A little more sketching in progress.&nbsp;<img class="zoomable rounded-image-wrapper" src="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/7d28bc88" alt="Woodstyle - Furniture - image 3 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/7d28bc88 600w, http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/7d28bc88 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">Digital sketching.&nbsp;<img class="zoomable rounded-image-wrapper" src="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/b042933a" alt="Woodstyle - Furniture - image 4 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/b042933a 600w, http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/b042933a 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img class="zoomable rounded-image-wrapper" src="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/307f1d52" alt="Woodstyle - Furniture - image 5 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/307f1d52 600w, http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/307f1d52 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">Some more sketching - adding additional type.&nbsp;<img class="zoomable rounded-image-wrapper" src="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/7ba78c42" alt="Woodstyle - Furniture - image 6 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/7ba78c42 600w, http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/7ba78c42 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">Adding some texture.<img class="zoomable rounded-image-wrapper" src="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/6418bed5" alt="Woodstyle - Furniture - image 7 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/6418bed5 600w, http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/6418bed5 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">More sketches.<img class="zoomable rounded-image-wrapper" src="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/5d3905f4" alt="Woodstyle - Furniture - image 8 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/5d3905f4 600w, http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/5d3905f4 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">Further exploration.<img class="zoomable rounded-image-wrapper" src="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/48262335" alt="Woodstyle - Furniture - image 9 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/48262335 600w, http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/48262335 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img class="zoomable rounded-image-wrapper" src="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/69eff065" alt="Woodstyle - Furniture - image 10 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/69eff065 600w, http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/69eff065 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/9cef898e" alt="Woodstyle - Furniture - image 11 - student project" class="zoomable rounded-image-wrapper" srcset="http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/9cef898e 600w, http://s3.amazonaws.com/skillshare/uploads/project/51b8473782e896f519c3fb74233a1033/9cef898e 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">

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