1) Curiosity

Before: Learn how to start a business from home.

After: The secret way to make money from home that most people miss.

Result: "Secret" and "miss" make most people wonder what they are missing out on

2) Excitement

Before: Our new software update is now live.

After: Get ready! Our fastest and best update is here now!

Result: "Get ready" and "fastest" create a sense of fun and energy

3) Trust

Before: We sell high-quality organic skincare.

After: Join 5000 happy customers who love their glowing skin.

Result: "5000 happy customers" indicates that many people already like and use the product.

4) Urgency

Before: Register for our upcoming webinar.

After: Hurry! Only a few spots left before we close!

Result: "Hurry" and "close" tell the reader that they need to act right now or they will lose their chance.

5) Motivating

Before; Use our app to track your fitness goals.

After: Become your best self. See your progress daily.

Result: "Best self" makes the reader feel good about their potential and makes them want to work harder.

6) Sensory

Before: Buy our weighted blankets for better sleep.

After: Sleep soundly under our soft, heavy blankets that feels like a hug.

Result: "Soft" and "hug" are words that people can "feel," making the blanket sound very comfortable.