Is this my most controversial copywriting class yet? Possibly.

Because we’re talking about power words - the bold, emotional, high-impact words that some people swear by… and others say have no place in civilised marketing copy. But love them or hate them, one thing’s clear: power words work.

This short, focused class will show you how to use power words well - with clarity, intention and balance. You’ll learn how to spot the words that drive action, how to keep your tone authentic, and how to give your copy the boost it sometimes needs to stand out.

What you’ll learn

Trigger curiosity - draw people in with words that spark interest
Create excitement - add energy and urgency to encourage action
Build trust - use reassuring language to increase credibility
Motivate readers - make your audience feel confident and ready
Engage the senses - use sensory words to make descriptions more vivid
Avoid overuse - know when to hold back so your copy still feels authentic

Why take this class?

Power words aren’t subtle - and that’s the point! They’re designed to spark emotion, hold attention and get people to act. Used well, they’re one of the simplest tools for stronger copy - whether you’re writing for a brand, a blog or a product page.

Who this class is for

Entrepreneurs and business owners looking to improve their brand messaging
Content creators and social media managers wanting to craft more compelling posts and ads
Creative professionals aiming to make their writing sharper and more persuasive
Writers and marketers eager to strengthen their copywriting skills with practical techniques.

What you’ll need

No experience needed - just a basic understanding of your audience and what you’re trying to say.

Download the Class Workbook - it’s packed with tips, word lists and space to try things out as you go.

Take a look at my Example Project to see the techniques in action and get inspiration for your own marketing copy.

Ready to see what all the fuss is about? Hit play!

-

More ways to improve your marketing copy:

Copywriting for Beginners: Essential Skills for Persuasive Marketing (33m) - The perfect starting point for anyone new to copywriting or wanting a refresh of the essential principles and techniques.

Social Media Copywriting Masterclass: Professional Tips for Profiles and Posts (58m) - Broaden your knowledge with this class covering all the major social media platforms - this is the social media writing toolkit you've been looking for.

Copywriting for Creative Professionals: Write Authentic Brand Copy (1h) - This niche copywriting class is just for creative entrepreneurs. Learn simple techniques to improve your marketing copy, so you have more time to spend doing what you love.

Rory B

--

1