Seven Levels of Why
TASK 1 — THREE SIMPLE QUESTIONS
Topic: Improving My Daily Water Intake
QUESTION 1:
What do I want to achieve?
I want to drink enough water every day so I feel more energetic, hydrated, and healthy.
QUESTION 2:
How am I going to achieve it?
- Keep a 1-litre bottle with me at all times.
- Set 3 daily reminders (morning, afternoon, evening).
- Track intake on my phone.
- Replace soft drinks/tea with water twice a day.
QUESTION 3:
Why haven’t I achieved it yet?
- I forget to drink water regularly.
- My routine is inconsistent.
- I only drink when I feel thirsty.
- I don’t have any tracking habit.
- I don’t carry a bottle with me.
NOW PLAN YOUR STRATEGY…
“Carry one bottle and follow three fixed reminders to make water intake a simple, automatic part of my day.”
TASK 2 — SEVEN LEVELS OF WHY
Topic: Orphan Sponsorship
THE GOAL OR PROBLEM IS:
We want more people to start sponsoring an orphan.
1. WHY? Because:
Sponsorship provides stable, monthly support for a child's essential needs.
2. WHY? Because:
Children need consistent support, not seasonal or occasional help.
3. WHY? Because:
Without consistent support, their education, meals, and safety remain uncertain.
4. WHY? Because:
Most donors don’t fully understand how long-term sponsorship transforms a child's life.
5. WHY? Because:
Communication usually highlights the immediate need, not the long-term progress.
6. WHY? Because:
People connect deeply with stories of growth and transformation, not just need.
7. WHY? Because:
The real motivation for sponsorship is feeling like you’re shaping a child’s future — not filling a temporary gap.
FINAL STRATEGIC INSIGHT:
“Show donors the long-term transformation their monthly support creates — not just the need — so sponsorship feels like becoming part of a child’s journey.”