Project Overview: This strategy plan helps "Dar Mitumba Corner" (a second-hand clothing shop in Dar es Salaam) grow its social presence by gaining 150 new Instagram followers and increasing website visits by 20% within 30 days through targeted content on Instagram and Facebook.

Target Audience: The shop serves 18-35-year-old Dar es Salaam residents, mostly women, who shop for affordable fashion (5,000-25,000 TZS per item), follow local fashion trends, and browse Instagram daily for style inspiration.

Platform Choice: Instagram (primary for visual fashion content) + Facebook (secondary for community engagement and local reach).[linkedin]

30-Day Content Calendar Highlights:

• Week 1: 4 posts/week featuring new arrivals, "Behind the Stall" photos, customer testimonials

• Week 2: 5 posts/week with styling tips, price reveals, Friday flash sale announcements

• Week 3: 5 posts/week showing outfit combinations, "How to Style" videos, Saturday clearance

• Week 4: 4 posts/week with monthly favorites recap, customer polls, end-month mega sale

Sample Post 1 (Instagram):

• Copy: "New denim jackets just dropped Only 18,000 TZS. Visit us at Kongowera Market or order via WhatsApp. #DarMitumba #SecondHandFashion"

• Image: 3 denim jackets hanging on display rack

• Post date: June 8, 2026

Sample Post 2 (Facebook):

• Copy: "Customer favorite of the week! 👗 This floral dress sold 12 copies in 2 days. Grab yours before it's gone - 15,000 TZS only."

• Image: Woman wearing floral dress in mirror selfie

• Post date: June 12, 2026

Measurement: Track weekly using Instagram Insights (followers gained, post engagement rate) and Facebook Page Analytics (reach, clicks to WhatsApp). Goal: 150 new followers + 20% more WhatsApp messages by July 5, 2026.[linkedin]

Tools Used: Google Sheets for calendar, Canva for post visuals, Meta Business Suite for analytics (all free).