Thank you for guiding me to create an Instagram Post, Story and Reel! The lessons and worksheet were instrumental in shaping my work. 

Here's what I plan to post for my vacation home in Mystic, CT:

Post

Using the Attention-Body-Call to Action formula to market our vacation home.

Caption

Looking to get away this weekend? 

Visit Mystic, Connecticut! 

See why Mystic made the “11 Best New England Towns for a Weekend Trip” by WorldAtlas.

Book with us by clicking on the link in the bio.

Visuals

Carousel of pictures of Mystic Seaport, Downtown Mystic, and Mystic Aquarium.

 

Story

Connecting emotionally by asking viewers to post a memory of Mystic, CT.

Slide 1: Quest

Text Overlay: Looking to celebrate autumn with sweet or hard apple cider?

Visual: Image of apples and apple cider in an outdoor setting

 

Slide 2: Triumph

Text Overlay: Head over to Clyde’s Cider Mill in Stonington- where the air smells of apples, cinnamon and cloves.

Visual: Picture of the mill

 

Slide 3: Reward

Text Overlay: Pair your drinks with old-fashioned cider donuts. They’re delicious! 

Visual: Image of donuts.

 

Reel

Demonstrating techniques used in the Reels lesson, including a concise description, text overlays and a voice over.

Clip 1: Exterior Shot

Text Overlay: Getting Ready for Guests

Voiceover: As I get ready for guests to arrive at our vacation home, my first stop is Sift Bakery in Mystic. Yes, the line can be long, but trust me, it’s worth it.

Visual: Exterior shot of Sift Bakery, showing the very long line to get in.

Audio: Light acoustic music in the background.

 

Clip 2: Browsing Footage

Text Overlay: Tasty Treats

Voiceover: There’s so much to choose from! But I always go for a box of 4 different cookies.

Visual: Video of the baked goods, ending with the cookies.

Audio: Continuation of background music.

 

Clip 3:

Text Overlay: A sweet way to say, “Welcome!”

Voiceover: An extra touch to make our guests feel right at home. So, if you are staying with us, you may just find a box of Sift cookies waiting for you!

Visual: Image of the box of cookies on the kitchen counter next to Welcome Guide.

Audio: Continuation of background music.